The Sword of Judgement included with this toy is the same mold as the weapon included with the Age of Extinction leader class Optimus but cast in flat grey rubbery plastic rather than the transparent plastic and paint operations of the initial release. This Optimus Prime erroneously features blue paint on his feet instead of the screen-accurate red.
The second known version  ditched the triplechanging gimmick on the cab and simplified things a good bit. This Powermaster Prime has several distinct characteristics only seen in the second design, such as the wider "block head" and two faux smokestacks on top of either shoulder as opposed to one. Also, in a rather odd twist, this design features a black head and fists for both super and regular modes rather than the traditional blue. It also had yellow eyes in either mode a la the original Optimus Prime.
Optimus has the ability to change any part of his robotic body into a tool or gadget. He has swing lines in his wrists. His wrists can also fire capture bolas. His arsenal includes a grappler, fire extinguisher and a negative friction spray. Unlike in all the previous series, his face can almost always be seen, because his mouthplate is retractable like in the 2007 live action film.
As the Binaltech saga unfolds, the multiverse is threatened with destruction, until the original continuity is restored and the Binaltech universe is split into and preserved within its own separate universe. Overdrive confirms that the threat is over by visiting the dimension occupied by the original timeline, and reveals that in that world, Hot Rod had received the Matrix and taken over leadership of the Autobots as Rodimus Prime.
One of the taglines of the Transformers universe is “more than meets the eye.” It’s meant to suggest, of course, that these robots are not just robots; they can turn into vehicles and boomboxes and dinosaurs. But some of the characters themselves tend to be more than meets the eye. In fact, they can become other Transformers. Megatron becomes Galvatron, Orion Pax becomes Optimus Prime, and Bumblebee becomes Goldbug.
In this incarnation, Optimus Prime is the main protagonist and shows a near-xenophobic reluctance with interacting with other cultures, believing that such interaction would cause more harm than good. Consequently, he prohibits his team from mingling with the locals of Earth, Velocitron, and the Jungle Planet during their search for the Cyber Planet Keys. This attitude was drastically changed when Prime realized that the only way to acquire the Cyber Planet Keys from Velocitron and Animatros was to play by their laws.
When Robotmasters G1 Convoy was turned into a Lucky Draw figure, the color scheme into which he was redecoed was chosen through a children's coloring contest held in the pages of the December 2004 issue of TV Magazine. The winning entry was a... startling mixture of blue, orange and two shades of green, earning the toy the fan-appointed nickname of "Crayola Convoy". As with all Lucky Draws, it is extremely rare, with only ten units produced.
Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, save for his head, which is only able to move up and down. Said head is also by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate, instead featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
The first Nightwatch Optimus Prime is an extensive redeco of the previously released Leader-class Optimus Prime, replacing most of his red and blue with different shades of blue and black. In fact, he resembles the original Diaclone Powered Convoy color scheme of Generation One Ultra Magnus's truck cab. The previously blue and red flames have been replaced with silver flames, as has various other decos, replaced by copper.
Generation 2 Optimus Prime comes with all his original accessories, as well as two major new play features. To increase his arsenal, he is armed with a pair of black missile launchers that fit in his fists and fire red spring-loaded missiles; these launchers were retooled from the G.I. Joe figure Barricade. Secondly, he comes with an electronic "sound and lights module" that can either plug into the front of the trailer (where it resembles the air conditioners used on refrigerated trailers), or hook onto Optimus's back in robot mode (via a new slot sculpted into the cab robot). Unfortunately, the soundbox is heavy enough that doing so can easily overpower Prime's hip joints, causing him to topple backward. The soundbox features a large, vacuum metalized Autobot symbol on its front, and three grey buttons which trigger two flashing red LEDs on either side of the module, and a trio of sound effects: a truck engine noise, a laser gun sound effect and a garbled voice that said "I am Optimus Prime!". The module also features ports on either side into which the missile launchers can peg.
Optimus had Bumblebee and Huffer plant false information to mislead the Decepticons. As the Autobots were in need of a new power source, he sent Cliffjumper to find Doctor Heath Blaisedale and had to apologize to the doctor after Cliffjumper kidnapped her. Persuading her to help them, the Autobots traveled to the solar plant to make use of her solar reactor, only to find the Decepticons were already planning to attack it. While the other Autobots re-energized, Optimus protected them from an attack by Starscream, Thundercracker and Skywarp. Ravage abducted Blaisedale as a diversion, forcing Optimus to lead a team and rescue her. When the team returned, the plant was already under attack and Optimus helped the Dinobots drive them off. Unfortunately the Dinobots totaled the plant in the process, and Optimus promised Blaisedale the Autobots would help her rebuild. In return, Blaisedale organized a meeting with the President of the United States so the Autobots could forge an alliance. Sun Raid (Listen 'n Fun)
The figure also features a hollow trailer (which also serves as his legs), fit for the Warrior Class-sized toys. The trailer can also be converted into a battle station. Because of the toy's design & transformation, he is kinda show-accurate. Optimus also features 5mm-compatible ports on his trailer, arms, shoulders, legs, knees, waist armor, and the pop-out Decepticon Hunters. He also includes many weapons, including his axe with a short handle. The included weapons can also be combined with the Decepticon Hunters into a dual-bladed weapon. All of his included weapons can be wield by any Warrior Class figures, although the accessories are associated with Bumblebee, Grimlock, Sideswipe, Strongarm, Jazz, & Drift.
Like many other modern toys, Optimus was designed with an alternate head sculpt (based on the mouthplate-less face as seen on the show) intended for a later retool, which was gang-molded with the original head. At least one specimen sporting the mouthplate-less head has been found at retail, although since this occurrence has seemingly been limited to an isolated incident, it can be assumed to be a manufacturing error rather than a genuine variant. The mouthplate-less head sculpt was eventually used officially for a later-wave redeco, Nightwatch Optimus Prime (see below).
This figure was released during the short-lived period when Hasbro was treating the Beast Wars as an extension of the Autobot/Decepticon war, and Optimus Primal was presented as being the same character as Optimus Prime. This was soon relegated to the realms of micro-continuity when the Beast Wars animated series began and clearly established that the two Optimuses were different characters, but the toy remains one that was officially branded as Prime, and is consequently listed here.
A slight redeco of Takara's Deluxe-size Optimus Prime was released as part of a special set commemorating both the 20th anniversary of Transformers and the 30th anniversary of its progenitor, Microman. Coming with an exclusive metallic redeco of Takara's Kicker, which was based on the Microman body, this Prime featured a chromed grill where the original had painted plastic, and supposedly slightly shinier plastics. Very slightly.
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The Masterpiece Optimus Prime toy was featured in a print ad for Nokia 6820 phones in December 2004. He is posed bent over to look at the phone and scratching his head. Pleasantly, most of the pose pictured is perfectly possible with an un-kitbashed, un-Photoshopped version of the toy. (The real toy can't bend forward at the waist like that, alas.)
Henkei! Henkei! Transformers Convoy is a redeco of Classics Voyager Class Optimus Prime. He features a significantly altered colour scheme, generally to make the toy more closely resemble his appearance in the Generation 1 cartoon and the original toyline. His truck mode features less silver paint striping, but compensates with a vacuum-metalized grill/fender area. In robot mode all of his previously grey plastic is replaced with red plastic, with a majority of it being painted silver, chromed, or painted gunmetal gray. He features a different shade of red, blue, and clear blue plastic than the Classics version. Since Henkei! toys do not feature a heat-sensitive rubsign, Henkei Convoy has two Autobot sigils tampographed onto his shoulders.
Part of the Legend Commander Collection sold at Transformers Expo, Convoy is a redeco of Robotmasters G1 Convoy. While most of the paint masks are identical to the original mold, other changes includes replacing the transparent parts into clear blue plastic, and the panel-lining on the grill is stripped off. Unlike the first toy, he does not include a pair of swappable 3mm fists, his missile launcher, or his Calamity Defenser weapon.
Kiss Players Convoy is a redeco of Alternators Optimus Prime. Unlike the Alternators version's bare red plastic, he is covered in a deeper red paint. Some of his body parts are cast in different colours, such as his shins, and has a much more intricate paint deco based upon Masterpiece Convoy. He is armed with his small engine pistol and a pink surfboard that can be reconfigured into either two small blades or a large double-bladed sword.
A Supreme sized version of Optimus Prime, based on the Voyager class figure design. When pushed forward, the upper torso spins and transforms, with the transformation sound indicating the completion of the process. The right arm has an axe-swinging action while the left arm has a punching action. Includes show-accurate battle axe that features retractable blades and a spinning jet flame. Also features sound effects and pre-recorded dialogue ("My name is Optimus Prime!", "Let's go!" and "Bring it on!"), as voiced by David Kaye.
During the May 30 launch event for the Revenge of the Fallen toyline in Japan, Legends Optimus were given out to attendees. The only difference is a sticker on the packaging commemorating the event. Optimus also saw release as a blindpacked figure for the first wave of the Revenge of the Fallen EZ Collection sets. And like all first waves, he comes with a flyer advertising the TakaraTomy releases of the Revenge of the Fallen toyline. His pair of legs is also mistranformed to fit in the bubble.
Optimus Prime was one of three Transformers characters immortalized in Gummy Candy form by the Frankford Candy & Chocolate Company. Released during the time when Classics had just replaced Cybertron on the toy shelves, Prime's candy depicts him in his Cybertron body, alongside Generation 1 Bumblebee and a kooky Cybertron/Classics Megatron cross-breed. The candies were all sold individually in blister bubbles.
The first Cybertron Optimus Prime toy transforms into a heavily-armed fire truck of made up origin, topped with two large cannons. The left fires a spring-loaded translucent blue missile, while the right features electronic sound effects and a flashing red LED. The cannons and the sides of the truck fold down to create an unlikely flight mode for the vehicle.
Surprisingly, this was also the first Hasbro exclusive transforming Movie Optimus Prime figure to be based on the final design seen in Age of Extinction. He even features the forearms that Prime had before obtaining the Sword of Judgement, which unfortunately means that he is inaccurate to his appearance in the battle of Hong Kong and the entirety of The Last Knight. The sword's blade is still painted as the heated-up version from the concept art.
This version of Optimus is a redeco of the original Legion Class Optimus Prime toy, featuring additional paint details. He features an Autobot insignia on his faux chest. His head was not entirely clipped down in his stock photos. The stock photos shows him having darker plastics & silver paint as opposed to the final product. This seems to have been a trick of the lighting, as the released toy remained its standard plastic colors & silver paint apps.
Fire Blast Optimus Prime is a redeco of the previously released Power Hook Optimus Prime fast action battler. The color scheme is loosely based upon Generation One Rodimus Prime, explained rather oddly in the card bio as being the camouflage Optimus took while hunting Decepticons on Mars post-movie. ...Because there are so many longnose cabs driving around Mars. Yeah.
Part of the first wave of Bot Shots Series 1 launchers, this repaint of Optimus Prime comes with a large trailer that pops open to form a battle station with a spring-loaded launching platform. He appears to have the same plastic colors as the single release, and the same set of paint operations, but his paint is done in different shades, having glossy dark blue paint and glossy bright red paint. The black part of his launcher is sculpted to look vaguely like the repair done that is part of Generation 1 Optimus Prime's repair bay.
While Beast Machines was still running in Canada, Japan's Takara made a bid to return to the familiar vehicle-transforming robots concept. In 2000, Car Robots was released. This line was brought by Hasbro to America as the Robots In Disguise series, and featured the Autobots facing off against the Predacons. This series is usually regarded by most as filler while Hasbro contemplated the next direction for Transformers. However most fans of Transformers recognise that most if not all of the toys released from this line were of excellent quality (with the Optimus Prime and Ultra Magnus figures gaining considerable praise), combining the ball-joint articulation with detailed, well painted alternate modes.
This Optimus Prime is a new Voyager-sized Triple Changer mold, which transforms from robot to tanker truck to plane and back. His robot mode is heavily based on Generation 2 Laser Optimus Prime, whilst the deco appears to draw from Star Convoy. His Titan Master partner Diac transforms into his head (but any Titan Master figure is compatible). Like all Titans Return Voyager class figures, he has built in mechanisms to "bulk up" his noggin. In his case these are spring-loaded pylons. His robot mode also features fake truck windows.
The morning after a particularly vicious battle, Optimus listened to birdsong and pondered life as a giant robot, before asking Ratchet and Huffer for a damage report. The Autobots were puzzled when the Decepticon Seekers (and Laserbeak and Buzzsaw) did a flyby on their camp, as the Decepticons were similarly damaged after the battle, but Shooting Star reported that the Decepticons were trying to distract them while an attempt was made to secure a broken-down oil truck a few miles away. Optimus took a small group to investigate, and successfully aided the humans in getting their truck moving. Swoop was instrumental in stopping the Decepticon attack, and Optimus commended the Dinobot for his valor. Decepticon Hijack
The voice actor drama was written for OFTCC 2004 by Simon Furman, set after the events in the comics. Among those taken from their world via teleportation beam by Unicron and his Decepticon minions were Spy Changers Optimus Prime, Prowl, Ultra Magnus, and Ironhide. The Autobot forces opposing Unicron attempted to deflect a beam, leaving them all trapped on an uninhabited ice-world. The Autobot forces teamed up to overcome the Decepticons led by Reptilion. The Autobots were then, presumably, returned to their own worlds.
The real selling point of the toy, however, is the colossal Omega Combat Armor. Optimus' trailer transforms into nearly two feet of limb extensions, armor, and wings. The armor remains completely integrated (except for the Ultimax Super Cannon) during transformation, with no partsforming, although this renders the final power-up robot mode somewhat limited in articulation, having no leg articulation whatsoever aside from swinging the hips out slightly and twisting at the ankles for maximum stability. The armor adds six more 5mm ports of dubious utility around the feet, retains the four from the cab robot and the eight from the trailer (on the backs of the wings), and has his own pair of 5mm fist holes. In trailer mode, it can support itself using folding blue landing gear, although the attached ball-jointed struts make it somewhat less than realistic.
Part of the sixth wave of Custom Kreons, and the first (and only) Robots in Disguise-themed wave, Optimus Prime uses the new 2015 Kreon construction with the hollow waist-peg and "raised" hands.. He comes with a buildable parts rack on which to hang/store his extra pieces. Unlike the previous Custom Kreons, he no longer features a chromed helmet, and comes with an extra clear-plastic helmet, torso, legs, and his arms, plus a chromed Bazooka (originally from the Kre-O Battleship sets), and some kind of a dual pick-axe with a clear red staff.
A Japanese TV Magazine exclusive, this release of the Super-Con class Prime toy has almost all of his parts cast in translucent coloured plastics—hence the 'crystal' moniker—representing the character's disembodied spark after his destruction in the Armada cartoon episode "Crisis" and resurrection in "Miracle". What that means for poor Over-Run (or "Surge" in Japan), also cast in translucent plastic, we couldn't say! Available via mail-order, only 5000 pieces were distributed in October of 2003.
Transformers: War for Cybertron was released in June 2010 for the PlayStation 3, Xbox 360, and Nintendo DS. The game takes on Cybertron during the Great War between the Autobots, led first by Zeta Prime and then Optimus Prime, and the Decepticons, led by Megatron. Transformers: Cybertron Adventures was released alongside War For Cybertron for the Wii and utilizes the same characters and setting.
Realizing that the planet is dying, Optimus orders a mass evacuation of all Autobot cities, but many transport ships are destroyed by the Decepticon satellite Trypticon, under orders from Megatron that no one shall leave the planet. He orders the Aerialbots Jetfire, Silverbolt and Air Raid to fly and destroy Trypticon. The aerial trio manages to destroy Trypticon's jet pack and send the Decepticon behemoth crashing into Cybertron, where Optimus Prime and the Autobots band together to narrowly defeat him, sending him plunging into a pool of raw energon. Optimus and the remaining Autobots volunteer to stay and defend Cybertron from Megatron for as long as possible while the rest evacuate the planet. He commissions a massive vessel known as "the Ark" to transport the remaining Autobots into space when the time comes.
The third version  would quite possibly have been the most gimmick loaded Transformer in the history of the line, simultaneously being a Powermaster, Headmaster, and Triple Changer. The Headmaster also would have been a Triple Changer, turning into a sort of armored four-wheeled rover (Roller II?) and robot as well as a rather silly looking Optimus Prime head with four vertically aligned wheels jutting off the sides. It seems that when the extra Headmaster gimmick was scrapped, the super mode head remained separate rather than being reintegrated into the trailer hitch such as on the earliest design. Notably, the body of this design is extremely close to the final design.
Marissa and Prime are now on the run from the EDC and are also frequently attacked by the mysterious "Legion" Transformers. When faced with such foes, Marissa unleashes her "Kiss Player" ability by kissing Prime, fusing with him once again, increasing his power so that he can best their opponents. Prime is armed with the Surf Blade, a weapon formed out of Marissa's surfboard, wielded expertly thanks to the knife skills Marissa passes on to him when they merge.
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe. Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.
In the past 80 or so years, the yo-yo has seen some pretty mundane innovations, such as a ball bearing axle for better spin efficiency and the addition of flashing lights, to name a few. But finally, someone has rolled up their sleeves and is ready to fuck shit up all over the yo-yo world. Meet the ReGEN; half yo-yo, half MP3 player and just a pinch retarded.
If Optimus instead followed Prowl’s plan, he instructed his troops to transform into vehicle mode and play dead. The Decepticons, believing the Autobots’ ruse, disarmed themselves in order to carry out the Autobots’ “carcasses.” Now with the element of surprise against unarmed opponent, the Autobots Transformed and were able to easily defeat the evil robots.
In Super Mode, Optimus Prime can combine with Leobreaker to form "Savage Claw Mode", which sees the feline Autobot become a gigantic clawed arm for his leader. Alternately, if Prime's backpack is removed, he can merge with Wing Saber into "Sonic Wing Mode", with the aerial ace forming a new winged backpack and chestplate for Optimus, and providing him with new hand-held sword weapons and firing missile launchers that connect to his Super Mode boots. The nature of the combination means that the two partners cannot combine with Prime at once—at least, not without physically removing one of Prime's own arms.
The 2010 Transformers "Reveal the Shield" Legends Class Optimus Prime sculpt in the deco from the first Chronicle EZ Collection wave (see below) was released as a "Dollar Store" exclusive (available at stores such as Dollar General and Big Lots) in generic 2010 Transformers packaging packaging alongside Starscream, Bumblebee and Megatron. The initial release saw the copyright year removed, while a later running change variant featured the new tooling originally used for Generations Legends Class Motorbreath, with not only the retooled hands and a hole on the back of his head/top of his vehicle mode compatible with 3mm posts, but also Motorbreath's sword accessory.
Just as Marvel Comics produced a companion comic to the original Transformers toyline that differed from its animated counterpart, so did Dreamwave produce a comic to go along with the Transformers: Armada and Energon lines that owed little to their animated fellows. This incarnation of Optimus Prime, however, is not particularly different from his animated counterpart in personality.
After a period of effective leadership, which saw the activation of several new Transformers including the Aerialbots, who Prime infused with life using the Matrix, Prime engaged Megatron in a video game duel for possession of a super fuel. Prime was victorious, but Megatron implemented a cheat code that killed Prime later. Autobot surgeon Ratchet's subsequent efforts to restore him were unsuccessful, and his body was launched into space. The Autobots were unaware of the presence of the physical Matrix within the corpse. The funeral barge eventually crashed on a giant moon and, as it lay there for an untold time, the Matrix reached out to nearby living organisms, studying and recreating them.
The figure's transformation scheme is based on the original G1 figure, the only differences being that the fists are not removed but become the headlights, and instead of flipping backwards inside the chest, Diablock Convoy's noggin flips forwards with the aid of opening chest windows. A "laser rifle" in the shape of his ion cannon can be built from black bricks, and stickers bearing the Autobot faction symbol can be placed on his shoulders, although this is not recommended as it is designed to permanently stick to multiple tiles which dislodge easily and may damage the sticker.
Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.
A redeco of Legends Optimus Prime replacing his red plastic with more blue and silver, but sprucing things up a bit with red flame paint operations. Defender Optimus Prime (ディフェンダーオプティマスプライム) was only available in Japan as part of their Transformers Animated promotion in March 2010. It was given away for free to customers who purchased Animated merchandise at Edion, Bic Camera and Yodobashi Camera stores.
Ultra Magnus's legendary status was exceeded only by the legendary status of Optimus Prime. Combiner Wars Ultra Magnus toy bio Upgraded with the power of combination, Optimus could combine with any bots to form Ultra Prime. Combiner Wars Optimus Prime toy bio With mastery over the power of Combiners, the combined courage of Optimus and the Autobots would stop the Decepticon Combiners threatening cities and entire civilizations. Combiner Wars Battle Core Optimus Prime toy bio
Part of the sixth wave of the 2010 Transformers toyline, this Optimus Prime is an all-new Deluxe class mold based on the original Generation 2 Laser Optimus Prime toy (see above). Transforming into a racing truck, he has some influences from the live-action movie Optimus Prime, including the more defined flames on his hood, athletic robot mode proportions and a more aggressive-looking translucent orange sword that can be held with both hands for maximum extreme chopitude. Optimus Prime features extensive use of translucent plastic in his arms, head and upper torso for a light-piping effect. Optimus also has a (non-detachable) matrix gimmick in robot mode that is formed by a relief pattern on the inside of the cab's side windows and is visible through the windshield/chest in robot mode. Like the Legends toy, he's part of "Reveal the Shield" and features a rubsign, this time on the roof. He is also very articulated and poseable, even featuring ankles and wrists that are both ball-jointed and hinged.
Alternity Convoy transforms into a 1:32 scale Nissan GT-R, featuring die-cast metal parts, an opening hood, trunk and doors, as well as an interior, complete with his feet and thighs being sculpted to form the back seats. This complex figure stands at 6.5" tall, and is armed with a pair of blasters on each arm. In the hyper-dimensional world of the oft-confusing Alternity fiction, this figure specifically represents the Optimus Prime of universal stream Primax 903.0 Beta.
Refractor and Laser Prime were only available in a box set named "Chaos on Velocitron" that includes Dynamus and Quickswitch, Parsec and Autobot Nautica, Fastclash, and a Rodimus Prime Titan Master head. The set was officially announced by Hasbro to be a Toys"R"Us exclusive, and was sold at stores in the United States, Canada, and Hasbro's Asian markets (such as Malaysia, Singapore, and Hong Kong). Despite this, it later became available via Amazon in the United States (but not in Canada) as well, actually sold by Amazon directly (as compared to a third-party seller).
Part of the third wave of 2012-onwards Generations Legends Class toys, Thrilling 30 Optimus Prime is a new mold that is roughly the same size as a Cyberverse Commander Class toy. Both his truck and robot mode are based on his Don Figueroa-designed body from IDW's ongoing series, and features 5mm-compatible hands and roof. He comes with an Ion Blaster which has both 5mm and 3mm posts.
Originally, the Alternators Dodge Ram mold was intended by Hasbro to be a completely different character altogether than Optimus Prime (which character is unknown), but Takara reportedly demanded the Ram be made into Optimus out of fear that the toy (whose vehicle mode is scarce in Japan as a real vehicle) wouldn't sell as well in their market if it wasn't a popular and easily recognized figure; as the figure reportedly cost twice as much to build as the others, Hasbro had to agree in order for Takara to continue fronting part of the production cost. In an ironic turn of events, the Dodge Ram was prematurely solicited by Takara not as "Convoy" (Optimus Prime), but as his Masterforce look-alike Ginrai. As a matter of fact, the head sculpt for the Alternators Oprimus Prime toy is based on the Super Ginrai (Powermaster Optimus Prime's "super mode") toy's head sculpt. Ultimately, however, Ginrai was cancelled, with only Hasbro releasing Optimus Prime as originally planned. Eventually, Takara released the Dodge Ram as as part of the new Kiss Players line, now named "Convoy" (Optimus Prime), and he will be released in Binaltech this year.
There is another factor that comes with the sticker shock. As I showed before, LEGO has had $100+ sets for a while. However, only recently have they produced sets even more pricy than that. When we were kids, the $100 set was the pinnacle of LEGO. It was the set we all aspired to own. It was the set we all went straight to at the store. Of course we rarely ended up with that set, but that was our dream.
The set is a counterpart to TakaraTomy's simultaneously-available Transformers Animated Sons of Cybertron set, which also features translucent versions of that line's Deluxe Optimus Prime and Rodimus figures. It was intended as an exclusive for the Japanese Chara Hobby 2010 festival, but was also initially offered as a raffle prize at the 2010 "Autobot Alliance" event in the Philippines., and was later available for purchase at Cybertron Con 2010 in Shanghai.