Doug Smidebush, Lior Keinan , Kelvin Nduka, Thad Standley, Nolan Zak, Adam Franks, Stephen Brown, Loren Roberts, Matt and Nykki Boersma, Tom Morgan, Jack Everitt, John Kovalic, Seiler Hagan, Jess Hart, Will James, Christopher M. Kelly, Roberto L. Vargas, Michele Hall, Chuck Lawton, Ismael Schonhorst, (There are those who call him) Tim, Vladimir Weinstein, Randiman Rogers, Robert Booth, Henry Roenke, Kevin Culp, W. David MacKenzie, Nicholas Richards, John Idlor, Michael Fox, Rob H., Matthew Cody, Dan Callahan, Patrick Kohn, Seth Phillips, Kevin Korpi, Ben MS, Monica, Mark Gonyea, Pharlain Ross, Derick Larson, Furstarter.com
Part of the first wave of Age of Extinction: Generations Leader Class toys, this is yet another completely new "big" Optimus Prime figure. While smaller than the First Edition toy, this one features more silver and chrome paint in vehicle mode, a more poseable robot mode, and a Vector Shield accessory instead of the Sentinel Shield. Unlike the First Edition figure, Leader Class Optimus Prime's pauldrons and hip-skirts are formed from truck kibble, giving him a marginally smaller backpack. His accessories have roughly the same functionality as the First Edition toy, with his sword being hand-held and pegged onto his hands or storing underneath the truck, and his shield mounting onto his left forearm or storing on the back of the truck. Additionally, the sword sheath underneath the truck can be folded up and used in robot mode.

The Decepticons' initial strike came abruptly and brutally, devastating entire districts of Metropolis. Optimus was meeting with Hot Rodimus as this took place, and was nearly overcome with grief when Ratchet informed him of the carnage the Decepticons had wrought. Steeling himself, Optimus coordinated the city's defenses, ordering his troops to be dispatched where they were most needed to repel the invasion. Upon spotting an old enemy on one of the nearby monitors, Optimus geared up to go in the field himself. Arming himself with his favorite pistol, Optimus resolved to take down Megatron. Raid
In an alternate version of the following events, Bumblebee would return to base, reporting that the Decepticons were planning to destroy the humans' farmlands in an attempt to starve mankind and force them into submission. Upon hearing these news, Optimus gathered a squad of Autobots and headed out to stop the evil robots. However, once they found themselves in the open country, they found themselves at the mercy of a Decepticon ambush; Bumblebee had been fed false information! In one iteration of the events that followed, Optimus could have avoided his death if only he had listened to your warning! In another iteration, Optimus had to decide whether he should send his Autobots away to the safety of a nearby bridge while he fended off the encroaching Decepticon horde, or if he should remain by the side of his troops as they all made a break for the bridge. Remaining as a single unit would spell their doom, but by sticking together, the Autobots could make it back to the safety of their base. Battle Drive

Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball-joints.


A Toys "R" Us exclusive, the U.S. release of Masterpiece Rodimus Convoy by Hasbro does not come with the detachable trailer, but is offered with his Targetmaster partner Offshoot (renamed from Firebolt due to trademark issues) and a remold of Optimus Prime's Matrix of Leadership, which does not fit in his chest. Like the Takara Tomy version, a smaller Matrix that fits in his chest is included. While the Japanese version is based on the animation design, the Hasbro redeco bears a closer resemblance to the original G1 toy. Parts of the figure's legs have been re-engineered after owners of the Japanese version complained that the hinges of the leg armor easily broke off. Masterpiece Rodimus Prime was first offered at the 2011 San Diego Comic-Con International.
The Masterpiece Optimus Prime toy was featured in a print ad for Nokia 6820 phones in December 2004.[19] He is posed bent over to look at the phone and scratching his head. Pleasantly, most of the pose pictured is perfectly possible with an un-kitbashed, un-Photoshopped version of the toy. (The real toy can't bend forward at the waist like that, alas.)
On the day before the Transformers GT began, GT-R Prime found himself racing with GT-R Saber when they were both out for a test run. Though Misaki warned him not to get too invested in a practice race, Prime took the challenge seriously and won the race by briefly transforming into robot mode, thus tricking Saber into slowing down in anticipation of a fight. Test Run Battle! –Prelude– Prime earned the pole position for the Transformers GT, but this combined with his victory over Saber made him overconfident, and he was unprepared when Saber attacked him immediately as the race began and sent him flying. First Fast Attack! –Whoever Strikes First Wins– GT-R Megatron also targeted Prime during the course of the race, seeing him as his fated rival. One Shot and One Kill!! –Finishing Blow–
Available exclusively at Toys "R" Us, Rodimus transforms into a futuristic car that is a homage to the vehicle mode of Generation 1 Hot Rod. A panel on the car's hood, which is also the figure's chest, can be flipped to either show an engine block or the figure's Autobot insignia. The figure comes with an Energy Bow, capable of firing two missiles. His bow can also be tabbed to the roof of his car mode or snapped on his hand. The tabs that secure his bow in vehicle mode are 5mm wide, making it usable by other figures as well. His legs are normally bent for the underside of his car mode but can be locked straight during transformation.

Reissued in 2003 as part of Takara's Transformers Collection line of reissues. This version (#13 in the Collection series) was retooled from the 2000/2002 Rodimus Major tooling in order to make the fists and engine block hole wide enough to equip Firebolt. In addition, the original 2 guns had their posts modified so that a Targetmaster Hot Rod could still use them, if the owner chose to.
↑ The African American entrepreneur: then and now By W. Sherman Rogers page 321. Books.google.com. http://books.google.com/books?id=mbTUorcuXkoC&pg=PA321&dq=%22generation+2%22+transformers&hl=en&ei=woyoTPq8KI7hnQeIwOWjDA&sa=X&oi=book_result&ct=result&resnum=5&ved=0CD8Q6AEwBA#v=onepage&q=%22generation%202%22%20transformers&f=false. Retrieved 2011-04-04.
The figure was re-released in Hasbro's Asian markets in 2012, with no known changes to the figure itself but several modifications to the packaging that makes it easy to tell the two releases apart: The flap containing the package art is omitted entirely, the "Commemorative Series II" label is missing, the age recommendation and safety warning labels, the "Changes from double tractor trailer to battle station to super robot!" call-out and the name of the toy have all been shuffled around (with the words "battle" and "super" being omitted in the process), and most notably, the toy is no longer named "Powermaster Optimus Prime with Apex Armor", but simply "Optimus Prime", with Apex Bomber's existence no longer acknowledged anywhere on the packaging.

The original Optimus Prime toy started life as the Diaclone toy, "Battle Convoy", created by a team of Takara designers who came on board when the original designer fell behind. This team included Hiroyuki Obara (listed as the sole creator on the toy's patent) and famed mecha designer Shōji Kawamori. The toy transforms into two major components; the first component being a red and blue White Freightliner WFT-8664T cabover semi-trailer truck partially composed of die-cast metal, and the second component being a large silver trailer of currently-undetermined model.

Part of the eighth wave of TakaraTomy Go! toys, Optimus Exprime is capable of changing from a robot to either a train or (something resembling) a dragon and back again. He can also form the torso of either DaiKenzan (with Kenzan forming the upper torso, head, and arms and Gekisoumaru forming the legs) or DaiGekisou (With Kenzan and Gekisoumaru reversed from their roles in DaiKenzan).

Though Optimus allowed himself to be destroyed when he betrayed his own moral code while playing a video game, a copy of his mind survived on a floppy disk. Years later, he was restored as a Powermaster, binary bonded to the Nebulan, Hi-Q. Optimus Prime slowly earned the respect of Decepticon leader Scorponok, mourned the loss of his friend Ratchet, and ultimately sacrificed everything to defeat Unicron. Though Optimus died again, his mind persisted in Hi-Q, and the Last Autobot was able to restore him as an Action Master in time to bring a temporary end to the war.
Generation 2 Optimus Prime comes with all his original accessories, as well as two major new play features. To increase his arsenal, he is armed with a pair of black missile launchers that fit in his fists and fire red spring-loaded missiles; these launchers were retooled from the G.I. Joe figure Barricade. Secondly, he comes with an electronic "sound and lights module" that can either plug into the front of the trailer (where it resembles the air conditioners used on refrigerated trailers), or hook onto Optimus's back in robot mode (via a new slot sculpted into the cab robot). Unfortunately, the soundbox is heavy enough that doing so can easily overpower Prime's hip joints, causing him to topple backward. The soundbox features a large, vacuum metalized Autobot symbol on its front, and three grey buttons which trigger two flashing red LEDs on either side of the module, and a trio of sound effects: a truck engine noise, a laser gun sound effect and a garbled voice that said "I am Optimus Prime!". The module also features ports on either side into which the missile launchers can peg.
Legion Class Optimus Prime has been found at Family Dollar and Dollar General stores in the United States. A later variant repleaced the red Autobot insignia with a black version. This later version was also released at general retail in Australia, New Zealand, Europe, and Russia. In Singapore it was released together with Bumblebee and Starscream as part of the promotion for Age of Extinction in selected cinemas.
The "Underbite Jetpack Takedown" Optimus Kreon uses the new 2015 style of Kreon hips and torso, with a hollow hip-peg and a central post inside the torso for increased grip... which also makes them incompatible with about four years' worth of Kreons. Based on his appearance in Robots in Disguise, he features a new version of the Optimus helmet, this time lacking a moutplate. He attaches to an included jet pack, armed with two pressure-launch missiles.
This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it.
A redeco/new-head retool of the Rescue Bots Hoist the Tow-bot figure, Optimus Prime transforms from robot into a tow truck. Pulling the tow truck's hook up converts him back into a robot. The panel on the top of the cab has been remolded with additional truck detail in place of the Rescue Bots logo on Hoist, while the Rescue Bots insignia on his torso is unpainted.
After many battles on Earth, Optimus died by standing purposefully in the path of the Hydra-Cannon built by Megatron from the three Mini-Con weapons, the Star Saber, the Skyboom Shield, and the Requiem Blaster. He managed to partially reflect the beam, damaging the Hydra-Cannon. It was the Mini-Cons themselves, however, who resurrected him, entering the Matrix and reconstructing a new body for him. Subsequently, Unicron forced Optimus to face the dark part of his soul and that, on some level, he enjoyed the thrill of combat. Following Unicron's defeat, Optimus's denial was sorely tested as Galvatron, an upgraded Megatron, forced him into one final furious battle. The battle ended when Starscream sacrificed himself to end the circle of hate that powered Unicron. Floating through space, Optimus found the Matrix, but said he did not deserve it. Before beginning the battle with Galvatron, he was upgraded by the minicons. His red torso turned black and he was able to battle Galvatron one on one.

Hot Rod's tech specs list him as an Autobot Cavalier, while as Rodimus Prime, he is listed as an "Autobot Protector" - unlike Optimus Prime's, which directly states "Autobot Commander". A commercial for the toy hinted at his ascension, but pitted him against Cyclonus and Scourge instead of Galvatron, who was his chief adversary in the animated series.
The mold suffers from a minor design oversight, wherein the rear Nissan badge collides with his left leg strut when the left foot is hinged over and pegged into a clear plastic socket during transformation, with the results being that the connection is slightly crooked, isn't very secure, and sometimes pops off, and that the crooked pegging often causes the socket to crack.
This figure is an exclusive to San Diego Comic-Con 2011. The toy comes in a packaging shaped like the Matrix of Leadership, which one could wear around their neck, preferably at the convention itself, so passers-by can exclaim "WHERE THE HELL DID YOU GET THAT?" and then try to get one themselves. The Matrix itself comes packaged in a box that is designed to look like Optimus Prime's chest, and opens accordingly. The chest window doors are sealed with a round magnet.
The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate headsculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. A smaller laser is seen when it flips out with the sword. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime leader class based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.
Outstanding work here. After reading a number of complaints about how the price has ‘increased’ over the years, it’s great to see this analytical approach. One additional hypothesis I have is related to the increase in the number of sets released each year, which would appear to be supported by your data. More sets to buy to be ‘complete’ makes for more money out of pocket.

Optimus made his way to the Primal Basilica, where he found Perceptor standing over the Mistress of Flame's battered corpse. Unable to do anything for her, Prime activated the Basilica's defenses as a means of stalling Trypticon. Learning from Perceptor that Rodimus had given up the Matrix, the two entered the chamber of the Chorus of the Primes to have the Matrix returned to him. Desperate Actions However, Optimus revealed the Matrix was not for him, but rather for Perceptor, as he wanted to make sure it would be taken as far away from Trypticon's grasp as possible. He guided Perceptor to a secret exit from the Basilica and sent the scientist on his way. Run for Our Lives Warned by the Chorus to "beware the power of the Primes", Optimus charged back towards the battlefield and began attacking Trypticon, rescuing Victorion. Optimus led the Combiners in battle against Trypticon, but the Titan managed to hit him, sending him hurtling towards some sharp rubble. Thankfully, he was caught at the last moment by Fortress Maximus. In Good Hands

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