He includes the Sword of Judgment and Sentinel Shield accessories, which he can respectively wield and mount on his left forearm, all via 6mm post. In truck mode, the sword is stored underneath, while the shield mounts onto the trailer hitch. The sword also features a 5mm post on its hilt. Interestingly, the truck mode is able to pull G1 Optimus Prime's trailer.
The box seems to have been created rather hastily from the Japanese original. It is roughly identical to the Tomy release, but with the Japanese text edited out... mostly. Random Japanese text remains floating in space on the top of the back panel and underneath the "Jetwing Optimus Prime" name on the front. Curiously, the left flap has been rewritten to eliminate mention of NEST and the jetpack's ability to detach, while the right flap has been (badly) edited to remove all mentions of MechTech.
Equipped with knowledge of the future and the danger that would soon be threatening the transformers, Ravage's machinations included trapping Megatron and a large army of Decepticons in a spacial rift with the intention of protecting the Decepticons from the approaching Unicron and forcing the Autobots to face the planet-eater unaided. The Decepticons would then be in a position to conquer the victor of that battle.
Marketed as a reissue of Powermaster Optimus Prime, this Toys R Us-exclusive Commemorative Series figure is in truth based on the Ginrai tooling on the toy that had previously been exclusive to Japan. It features a die-cast metal cab with translucent blue windows, and shortened, chrome smokestacks, and comes packaged with the drone Apex Bomber (formerly Ginrai's partner Godbomber), who splits into several components and combines with Prime to form "Apex Armor". As with all other Commemorative Series figures, Prime's new spring-loaded missile launcher featured an elongated missile.
A Japan-exclusive release of the Voyager Class figure with a trailer and a different Mech Tech weapon. The trailer opens like the original G1 toy and fits up to two Deluxe Class vehicles of the same toy line. In addition, the trailer can hold over 20 Mech Tech weapons. The supplied Mech Tech weapon is a blaster with a retractable blade designed similarly to Optimus' forearm swords.[123]
Optimus Prime would also be a major character in Devil's Due Publishing's various G.I. Joe meets the Transformers series. Devil's Due Publishing does not address Prime's early years, save that he survived an assassination attempt by Bludgeon soon after receiving the Matrix. The traditional Ark storyline left the transformers crashed on Earth. In this series, instead of being reactivated by the Ark, the transformers and the ark were discovered by the terrorist organization called Cobra. The transformers inside were reformatted into Cobra vehicles, remotely controlled by the Televipers. Prime was turned into a Cobra Sentry Missile System tank, which was a 1985 Sears store exclusive red repaint of the HISS tank.[14] After an attack on a U.N. summit in Washington D.C., Optimus was able to get a message to Wheeljack, alerting G.I. Joe to where the Cobra base was hidden. Subsequently, he and the other captive Autobots and Decepticons broke free. After the ensuing battle, Optimus fought and defeated his enemy Megatron. After Megatron's defeat, the transformers returned to Cybertron in a second Ark Class vessel, but not before giving their human allies the ability to build and use mecha based on Transformers technology.
There have also been a number of spin-offs based on the toys including a comic book series, an animated television series, and a feature-length animated movie. The original series program was followed by a number of spin-offs with varying levels of popularity. A live-action film series directed by Michael Bay has produced five films, with more planned.
"Cybertron Optimus Prime" new features a darker grey plastic, and mostly shares the same paint mask to the original Deluxe class figure, with added paint details on his head and the mesh-like pattern on the front of his "entry" mode. The silver paint on his chest was slightly changed from the original and he lacks the paint on his feet, his "headlights", and the top of his "entry" mode. Lastly, he features Cyberglyphics on his vehicle mode windows, and the rear sides of the vehicle. His flame attachment is now cast in translucent red plastic with orange sprays.
In lieu of combining with the Prime Force, Optimus Prime can also merge with Energon Wing Saber in a similar fashion, with Wing Saber splitting into four components that connect to Prime as limbs. Wing Saber's red and white torso components can become arms for Prime while his legs attach to Prime's own, creating Prime's "Flight Mode", but the parts can also be swapped around, with Wing Saber's legs deploying large missile launchers and becoming arms to make Prime's "Fight Mode". Alternately, Prime can combine with Energon Omega Supreme to form what his packaging calls "Powerlinx Omega Supreme", but which the cartoon named "Optimus Supreme". The Prime Force drones can attach to four connectors on Optimus Supreme's body.
Based on his appearance in War for Cybertron, Generations Optimus Prime transforms from a red, blue, and silver robot into an "armored truck mode." He comes with a hand-held rifle that is held via either of its two 5mm posts, and can fold up to store in either mode. He features additional 5mm ports on his forearms, roof, and front-wheel panels. Optimus has a stylized sculpted Autobot insignia on his back, as seen in the game, but it is obscured by kibble.
The toy's primary gimmick is its auto-transforming trailer, which assumes one of three configurations when triggered by an infra-red signal transmitted from the cab robot. Transforming the cab into robot mode will cause the trailer to automatically flip open into a battle station for Mini-Cons, which Prime can stand in the centre of. The base features a central tower with a pop-out artillery emplacement and a mount for Prime's large cannon; a rotating missile-firing turret; two Mini-Con storage bays, one of which featured a manually-activated tab to launch Mini-Cons out; and two live Mini-Con hardpoints, one of which pops up a non-firing turret, the other activating a laser noise.

This series introduced the dangerous Predacon faction, robotic dragons and mythical creatures that posed a threat to Autobot and Decepticon alike. In response, the 'Bots and 'Cons don new armor (the Autobots in spiky, over-weaponized armor reminiscent of Mad Max, while the Decepticons take on more beastly traits) and are armed with new gimmick-laden launching/spinning weapons. On-package bios were reduced in length to just a sentence or two, and the instruction sheets instead feature facts about one of the figure's main weapons, as well as a chapter of the Tales of the Beast Hunters prose story.


When we are young, we do not know the value of money let alone the toys we play with. Our parents work tirelessly to buy us the newest, most popular toys and we never realize the effort that went into earning that money. Eventually we get our own jobs and have our own kids. The prices of the toys we had as kids comes as a shock. $150 for a toy? $200 for a toy? These prices are outrageous. It is supposed to be a kid’s toy right? Our eyes may be drawn to the large sets but that doesn’t mean that reasonably priced sets are not nearby. In addition, as I stated before, LEGO has started to market some of their sets to an older audience. That $400 Super Star Destroyer is not for your kid; it is for you. This market didn’t exist 20 years ago.
LEGO is not ignoring the lower priced market, however. As we can see from the chart below, the average price of a set of LEGO has been relatively stable since the 80s2. Even with the average piece count of sets increasing over time, the average price has remained stable. This shows that for all the larger expensive sets being released, they are also releasing plenty of average priced sets that balance out the average. Not only has the size of sets increased but so has the number of sets released per year (prices are in US dollars).
Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005 A.D., Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome ensuing fight with Megatron, Optimus Prime sustained fatal injuries, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline. The Matrix and role of leader of the Autobots fell into the hands of Ultra Magnus, Galvatron, and, subsequently, to Rodimus Prime. His last words were "Until that day... 'till all are one."

This figure suffers from a design flaw, in that his knee joint pegs are slightly too big for their sockets, and that the resulting connection is so tight that it makes the sockets form stress marks and eventually crack, or even cracking during assembly. The problem can be remedied by simply sanding down the pegs prior to sliding the legs onto the peg.


Available exclusively from Japanese 7-11 stores, MP-711 is an Ultra Magnus-decoed Convoy—white with green and blue highlighting—themed with 7-Eleven logos. Unlike most MP-10 redecos, he comes with a trailer, Roller, and Spike figure, who is sporting a 7-Eleven uniform. Roller and the combat deck come with 7-Eleven logos, however Convoy's shoulder logos are stickers with the option of a green 7-Eleven logo or the standard Autobot logo on either shoulder.
Alerted by Bumblebee of Megatron's latest plan, Optimus Prime led the mission on Wheeljack's ship to foil them. He sent Bumblebee on an underwater scouting mission, and took part in a pitched battle that ended in the Decepticon's being defeated. Search for Treasure Under the Sea When Rumble dropped rocks on the Autobots, Optimus used Roller to eliminate most of them. Unfortunately he was forced to surrender when he saw the other Autobots had been captured by the Decepticons, and was placed in a special Autobot prison. Luckily Bumblebee remained free, and after he'd rescued the others, Optimus wrapped Megatron up with an iron bar. Bumblebee to the Rescue!
In the animated series, Optimus Prime was originally in the Autobot Academy and friends with Sentinel Prime and Elita One. When Elita is lost on a planet dominated by giant spider-like aliens, he blames himself for leaving her behind, where she supposedly dies in the explosion of a wrecked Decepticon warship loaded with Energon. Sentinel doesn't forgive him for losing her and Optimus takes full responsibly for Elita's demise. Ultra Magnus, who had high hopes for him, expels him and thus bars him from any position of the Elite Guard. However, Magnus pulls some strings so that Optimus could be captain of a strange Space Bridge repair crew composed of an old grumbler of a war vet named Ratchet, a fledgling Bumblebee, and his fellow cadet, Bulkhead. Optimus is given command of the starship Omega Supreme.
Featuring a complex transformation, essentially the front and back ends of the truck fold and converge to become Optimus Prime's legs, as much of the truck rear is connected to the robot thighs via a series of folding panels. The rear wheel cowlings feature a hinge joint in the middle of them so they do not impede his knee articulation. The rear cabin of the cab, directly connected to the smokestacks, rotate and connect to his torso and unfold into his arms. As with most mainline Movie toys, Optimus Prime features Automorph gimmicks, and due to his pricepoint has three of them. Firstly, during initial transformation, rotating his front fenders to become his heels flips the top parts of the grill to become his toes. Secondly, sliding out the double-barrel cannon in his right forearm flips out his spring-loaded Ion Blaster, which lands into place for his right hand. (The Ion Blaster can actually be popped off his forearm fairly easily, held in place by a simple clip.) Optimus' final Automorph, located in his torso, is activated by flipping the silver lever on his stomach activating a series of spring-loaded actions where the truck windows are pushed apart, and the lever between them is raised, enabling the head to spring up from the chest cavity. At this point yellow LEDs light up the chest windows and Optimus Prime's eyes, accompanied by a "powering up" sound effect.
If he didn't send Sludge with them, the odds were 2 to 1 that the Autobots would all be destroyed as part of Operation Black Coral. The one possible positive outcome ended with Optimus fighting a duel against Megatron atop Mount Lomas in which Prime (somehow) split into his three components to surround his archenemy. This provoked Rumble into "assisting" his leader with an earthquake that destroyed the Decepticons' entire superfuel operation.
Available exclusively at the Tokyo Toy Show 2012 (along with Prime Shining Optimus Prime), Black Optimus Prime is a very minor redeco of the previously unreleased Gentei! Gentei! black version of Henkei! Henkei! Convoy, itself a redeco of the Classics Voyager Class toy. As such, Black Optimus Prime is mostly cast in black plastic, with some gray parts, translucent red windows and teal paint operations.
A later prototype/mock-up was much closer to the final product but still has some noticeable differences, such as a head with much larger antennae, longer smokestacks and a front grille section that includes the rectangular section that would sport the "Freightliner" logo on the real-life truck (on the final toy, the rectangular section is part of the hinged upper section that includes the windows). It would have also been possible to attach the ion blaster to either of his shoulders.[12]
In the "Transformers" film, the robots had more of an alien feel to them to fit the theme of an alien invasion. The robots (stated by Optimus Prime) in the film are actual sentient organisms and not just giant, mindless, and mechanical machines. The robots can also speak their own alien language sounding like what seems to be based on different pitches and frequencies. Alongside that, they gave them more alien features that probably wasn't mentioned in the comics or T.V. series such as a highly advanced exoskeleton, force field, and a special "alien meteoroid" mode which they transform into individually and arrive on earth in. The exoskeleton is a "self-regenerating metal" in which the aliens are composed of (stated in the film) that is the equivalent of living skin that heals itself.
The character Optimus Prime appears in the live action films Transformers, Transformers: Revenge of the Fallen, and Transformers: Dark of the Moon as the leader of the Autobots and one of the main protagonists of the three films. In these movies, Optimus Prime is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he regains his first generation trailer. Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.
If the Autobots went along with Prowl’s strategy, the resulting heat from the explosion caused the Autobots’ circuits to overheat, rendering them unconscious. Upon reawakening, the Autobots found themselves captives of Megatron, who informed them that their fellow Autobots would soon perish, and that the humans would be conquered by the Decepticons shortly after.

Of particular note to Prime completists is that this otherwise traditional reissue of the Generation One Prime cab has a brand-new head sculpt which is essentially a miniaturisation of the Masterpiece/20th Anniversary Prime's noggin. Not only does this give the "classic" Prime toy a more show-accurate head, it's also the first iteration of this familiar mould in which the head is actually poseable. Being one of the better-articulated early Generation One toys, Prime can finally look in any direction he can aim.


Fire Blast Optimus Prime is a redeco of the previously released Power Hook Optimus Prime fast action battler. The color scheme is loosely based upon Generation 1 Rodimus Prime, explained rather oddly in the card bio as being the camouflage Optimus took while hunting Decepticons on Mars post-movie... because there are so many long-nose cabs driving around Mars. Yeah.
The morning after a particularly vicious battle, Optimus listened to birdsong and pondered life as a giant robot, before asking Ratchet and Huffer for a damage report. The Autobots were puzzled when the Decepticon Seekers (and Laserbeak and Buzzsaw) did a flyby on their camp, as the Decepticons were similarly damaged after the battle, but Shooting Star reported that the Decepticons were trying to distract them while an attempt was made to secure a broken-down oil truck a few miles away. Optimus took a small group to investigate, and successfully aided the humans in getting their truck moving. Swoop was instrumental in stopping the Decepticon attack, and Optimus commended the Dinobot for his valor. Decepticon Hijack
At one time, Optimus Prime worked alongside Megatron, bringing order throughout dimensions with the power of SARA. But Megatron was ambitious, and sought to use SARA's power for his own ends. Optimus saved Metropolis from Megatron's rebellion, and the Autobots banished Megatron from Metropolis. Optimus Prime remained behind as the leader of the Autobots. Fate As head of the space-time guardians residing in Cloud World's Metropolis, he was a valiant and powerful leader who commanded the utmost respect from his subordinates. Optimus Prime stood for peace and freedom for all sentient beings in all of time and space. His sense of responsibility in this regard was a bit too great for his own good, as it often left him worrying about things outside of his control.
Though he was packaged on an individual box, he was initially sold as part of a set with Dark Energon Megatron. He was eventually made available on his own, and all of the Dark Energon Series toys were eventually made available in Singapore as mass-retail releases. The Voyager Class toys, in particular, also saw mass-retail release in the Philippines.
A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style (which are both the same also used for the Premium Series redecos of Voyager Class Autobot Ratchet and Megatron) seemed to indicate that this might be a Best Buy exclusive, it was later confirmed to be an "international market" exclusive. It was released in Hasbro's Southeast Asian markets, but was not available in the USA outside the Sam's Club three-pack.
The Autobots subsequently returned to Cybertron aboard a refueled and repaired Ark with the defeated Decepticons, taking the Decepticons on Cybertron unawares and quickly capturing control Cybertron. Peace reigned for a time until a series of natural disasters began, the source of which was determined to be the planet Moebius in a parallel universe. The Autobots assembled a team to travel to this alternate universe and stop the threat; Optimus Prime personally led the team, unwilling to put anyone in more danger than himself. Wheeljack, Hoist, Jazz, Prowl, and Silverstreak constituted the rest of the team; they dubbed themselves Spy Changers because they aimed to achieve their goal with stealth and diplomacy. The team modified their bodies to match the native cyborgs using data acquired from the Sky Spy and traveled to the 22nd Strata but were soon attacked by the local Guardians, who mistakenly presumed them to be Renegades. The Spy Changers were then rescued by the real Renegades, who presumed them to be potential allies and took them back to their flagship, the Rogue Star. Renegade leader Cy-Kill attempted to court the Spy Changers as allies, but Optimus saw through Cy-Kill's deception. Eventually, the Autobots formed a secret alliance with the Guardians as well as discovered the cause of Cybertron's troubles: Renegade bases on Moebius were draining the planet's energy. The planet's geometry had turned it into a crude Dimensional Interfacer, and Moebius was tapping into Cybertron to sustain itself. Hoist was able to end the crisis by triggering the bases' remote detonation sequence. Cy-Kill was furious, but in the ensuing battle, the Autobot-Guardian alliance triumphed over the Renegades. Optimus Prime and Leader-1 shook hands as a symbol of the transdimensional friendship, and the Autobots returned to their home reality, secure in the knowledge that they had allies in places as distant as alternate realities. Ask Vector Prime, 2015/09/30
Like the previous Prime, it is loaded with features, though it ditches the first movie's Automorphing for the new Mech Alive gimmick. When a grey tab on his midriff is pressed, Prime's entire pectoral region "flexes", lights in his chest and eyes glow, and he declares "I am Optimus Prime" in Peter Cullen's voice. For the European release of the figure, to get past the language barrier, the Cullen sound clip is abbreviated to just "Optimus Prime"; in some regions, including Quebec and the UK (but only after a month or two), both versions were made available. A transformation sound effect activates when his torso is transformed, and once Prime is in truck mode, an almost unnoticeable button (a small square located beside the screw for the battery compartment, undocumented in his instructions) is revealed, which activates engine-idling noises.
Marketed as a reissue of Powermaster Optimus Prime, this Toys R Us-exclusive Commemorative Series figure is in truth based on the Ginrai tooling on the toy that had previously been exclusive to Japan. It features a die-cast metal cab with translucent blue windows, and shortened, chrome smokestacks, and comes packaged with the drone Apex Bomber (formerly Ginrai's partner Godbomber), who splits into several components and combines with Prime to form "Apex Armor". As with all other Commemorative Series figures, Prime's new spring-loaded missile launcher featured an elongated missile.
Every two weeks, Seibertron.com brings you a Top 5 list related to all things Transformers written by me, your fellow editor. These are our opinions so what matters most is what you guys think of the topic or list, and I hope to see your own lists or comments on omissions and ranking. Let's have fun! All previous lists can be found here. Top 5 Best Cliffjumper toys With Cliffjumper having a surprise appearance in the Bumblebee movie I figured we were due for a rundown of the best - Read More

This set's Optimusses are based on the Prime incarnation. The larger Optimus is a smaller, simpler build than the first big kit, and makes use of ball-and-socket parts for increased articulation. It also carries a spring-loaded missile launcher. The Optimus Kreon's tampographs are based directly on the Prime cartoon model, though he carries an energon axe akin to the one from the War for Cybertron games. He also has a clear-blue extra "energon" torso piece.
Optimus Prime's body was hauled out of the Arctic Ocean by the US military. While a terrorist organization run by the enigmatic Lazarus was able to seize control of several of the other Transformers that fell back to Earth, the military worked unsuccessfully to reactivate Prime. They eventually called in Spike Witwicky. Prime Directive #1 Spike was forced by the project chief, General Robert Hallo, to use his piece of the Matrix to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades. Prime Directive #2

The TakaraTomy release of Optimus Prime has considerable differences from the Hasbro release. His blue and red plastics are darker and metallic, his translucent blue plastic is darker, and a few of his paint operations have been omitted and replaced with customer-applied foil stickers, such as his shins, feet, headlamps, and insignias. His legs, outer forearms and truck mode "sleeper cabin" side panels have been retooled to include 5mm post-holes as part of the line-wide "Arms Micron" gimmick. As such, he does not come with the Hasbro version's weapons, but instead an Arms Micron partner named O.P. who transforms into a weapon resembling Optimus's in-show blaster cannon. This version of the mold was also used to make Prime Nemesis Prime.

Part of the first wave of TakaraTomy Lost Age: Movie Advanced toys, this Japanese-exclusive redeco of 2007 Transformers Protoform Optimus Prime is given a Generation 1-styled color scheme (which is also based on his appearances in IDW's Transformers: Foundation comic-book mini-series). Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. His now-blue flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail (Not sure if this was mean to represent his jetpack blast effect or his atmospheric entry heat effect, which is for no reason: entirely blue instead of hot red). The bottom of the vehicle has small wheels to roll the toy across smooth surfaces.
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