A redeco/new-head retool of the Rescue Bots Hoist the Tow-bot figure, Optimus Prime transforms from robot into a tow truck. Pulling the tow truck's hook up converts him back into a robot. The panel on the top of the cab has been remolded with additional truck detail in place of the Rescue Bots logo on Hoist, while the Rescue Bots insignia on his torso is unpainted.
The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original Generation 1 figure release. While his cab robot retained his original red and blue color scheme, his trailer was recast in black, with the original blue and silver striped sticker replaced with a red and silver one displaying Optimus's name. On the first release of the trailer, the internal components and Roller matched the blue of the cab robot. Later, the internal components were changed to a lighter blue, as was Roller. Another running change followed, making the dark blue of the cab robot match this lighter shade. A bright yellow "Autobot" tampograph was also added to the back of his right leg.
This version of Ultimate Class Beast Hunter Optimus Prime is exclusive to Cybertron Con 2013. While Prime itself is unchanged, he has been packaged in the box with his backpack plugged into his back, allowing the cannons to rotate when his spiky stomach-fenders are pushed down. The box itself also has slightly different text and graphical layouts, is encased in a large, slip-on outer covering, and features a designated number as part of the Thrilling 30 line.
A movie tie-in game for the sequel to the 2011 movie Transformers: Dark of the Moon was released a few weeks prior to the movie on June 14, 2011 (the movie is set to be first screened on July 1, 2011). It has similar gameplay and features as that of the War for Cybertron game as it's made by the same developers, High Moon Studios. The game takes place on Earth just two years after the events of Revenge of the Fallen and will focus on both factions in their "final battle". Adjustments to the previous concept of the game had been made, including the online multiplayer where you can customize iconic characters appearance, abilities and weapons rather than the unknown transformers that were in the game prior to this one by High Moon Studios where you could only customize the appearance, abilities and choose the weapons.
He includes the Sword of Judgment and Sentinel Shield accessories, which he can respectively wield and mount on his left forearm, all via 6mm post. In truck mode, the sword is stored underneath, while the shield mounts onto the trailer hitch. The sword also features a 5mm post on its hilt. Interestingly, the truck mode is able to pull G1 Optimus Prime's trailer.
In 2017, the Jazz action figure from the "Power of the Primes" line featured printed in Cybertronian alphabet "MAGA", an acronym for the phrase "Make America Great Again" most notably associated with Donald Trump and Alt-right. A spokesperson for Hasbro responded to io9 about the issue and stated that it was inserted onto the figure by one of their vendors and would address it with them.[4]
The largest 2007 Transformers movie Optimus Prime toy, Leader Class Optimus Prime featured, at the time, the most accurate representation of the CGI designs' complex transformation sequence. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel hitch is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.
In 2004 the LEGO group was in trouble. They were losing money and losing market share to other toys and entertainment products4.  In order to address some fundamental issues in their business, they needed to cut costs. Leading up to this crisis, LEGO bricks had been adding new designs and colors without consideration for the cost to the business. LEGO went through a large reorganization and cut the production of unique elements in half, the variety of colors in half, and the number of suppliers by 80%. This, in addition to an increase in licensed sets and an expansion into video games, saved the LEGO Company.
Available exclusively at the Tokyo Toy Show 2012 (along with Prime Shining Optimus Prime), Black Optimus Prime is a very minor redeco of the previously unreleased Gentei! Gentei! black version of Henkei! Henkei! Convoy, itself a redeco of the Classics Voyager Class toy. As such, Black Optimus Prime is mostly cast in black plastic, with some gray parts, translucent red windows and teal paint operations.
Optimus awakened to the sound of Ratchet's voice. Taking in his surroundings, he noted that he was now in an organic forest, surrounded by unfamiliar Cybertronians. It soon dawned on him that he had been transported to the dimension where Megatron had intended to begin his conquest: the OG World. The 'bots surrounding him were the local counterparts to his own Autobots, including his own doppelgänger! The locals informed him that they had found him thanks to the help of his "companion," a small robotic girl. Before Optimus could puzzle out who this humanoid was, the group came under attack by the local Megatron. Though badly injured, "Cloud Optimus Prime" had the strength to fight alongside "G1 Optimus Prime" against the Decepticons, and protect the girl that had brought the Autobots to him. During the fight, blasts from both Primes' rifles collided with a blast from Megatron's fusion cannon, knocking all of the combatants down. Cloud Optimus Prime ensured that the girl was safe before before his attention was drawn to the horizon by a familiar voice. It was "Cloud Megatron," who had also survived his inter-dimensional trip, and had come to continue his fight against his nemesis. Leap
Chronicle "Movie Optimus Prime" is an e-Hobby exclusive redeco of the Deluxe-Class Dark of the Moon Optimus Prime figure, and comes in a two-pack with a reissue of the Generation 1 Optimus Prime figure. Instead of the blaster/axe MechTech weapon the original release of the figure came with, Prime is armed with a redeco of Dark of the Moon Jolt's Blaster/Hand Cannon weapon.
The Transformers toy-line is typically divided into two main factions: the heroic Autobots and their opponents, the evil Decepticons (traditionally known in Japan as the Cybertrons and Destrons, respectively, although more recent releases often using the English terms). Transformers toys are sold at a number of price points, and various Transformers series utilize unique play features.

The main selling point of the toy is the ability of the truck cab to combine with the trailer to form Super Optimus Prime. The cab portion folded in half and sat in the chest cavity of the trailer's torso, giving him the classic Optimus Prime truck-chest appearance. The two double-barreled cannons were attached to his shoulders and a large, separate head piece was mounted onto the hole on top of the truck cab.


Compared to the Combiner Wars release of the mold, Convoy features additional paint operations on the thighs, truck bumpers, the details on the inner legs, the gestalt chest halves (which are now painted over due to being molded in grey plastic), and the gestalt torso's lower section. The stomach's deco is also minimized, and the silver paint operations on the lower legs are now replaced with gunmetal while the mute metallic blue is now shiny metallic. When it comes to unpaintable plastic; his leg joints and feet are now blue, while the gestalt skirt flap is now the same grey as the arms. In addition, his flip-up gestalt leg panels and thighs are now molded in black, with the latter being painted in silver with some yellow details.
In the United Kingdom, this Optimus Prime was released as an Argos exclusive along with several other sets branded as part of the Reveal the Shield subline imprint. His United States release was initially claimed to be exclusive to Target by online retailers from Asia, but even though the other Reveal the Shield products eventually became available at Target, Voyager Class Optimus Prime was released as a Toys"R"Us exclusive in the United States instead, complete with a "Toys"R"Us exclusive" sticker. Also, both his United States and Asian releases lack the "Reveal the Shield" logo the United Kingdom release has (but still feature the "Reveal hidden images" call-out).
Scarlett later used the Brainwave Scanner to contact Optimus's spirit and guide him back to the mortal realm. In the physical world, Ultra Magnus challenged Megatron to a duel on a Dyson sphere surrounding the sun. The Autobot god had not ferried Optimus to the afterlife - he had merely repaired Optimus's body by taking it into himself. During the climatic duel, he allowed Optimus to burst free from within his armor. The reborn Optimus punched Megatron into the sun, then turned his attention to reclaiming the stolen Matrix from the Decepticons. After Atlas defeated the maddened Primus, Optimus healed Snake-Eyes' injuries. Optimus then turned his attention to returning Primus/Cybertron to its regular orbit. As the planet left the solar system, he departed aboard the Ark 2 alongside a crew of Joes and Autobots, in the hopes of contacting the Makers. The War Never Ends
In the 21st century reimagining of the original continuity by Dreamwave Productions, Optimus Prime started life as a data archivist known as Optronix, or Orion to his friends. After taking note of a battle where the Autobot leader Sentinel Prime had been killed by Megatron, he was summoned to the Council of Elders and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, and arranged for the Autobot evacuation of Cybertron. He intended to leave the Decepticons to their own devices, but a battle with Megatron beneath the planet's surface, accompanied by visions from the Matrix, stirred him on to fight for the safety of his homeworld.
Optimus appears again in the 2011 film Transformers: Dark of the Moon. Optimus receives his own armory consisting of weapons and flight tech that transforms into a trailer for him to carry in vehicular form. After assisting NEST operatives in fighting Shockwave at Chernobyl, Optimus learns that the humans have concealed the discovery of an ancient Cybertronian ship on the moon. He revives his old mentor, Sentinel Prime, with the Matrix of Leadership. However, Sentinel Prime later betrays the Autobots, murders Ironhide, wipes out most of NEST, and brings an army of Decepticons to Earth with Space Bridge Pillars. During the battle of Chicago, Optimus kills Shockwave, the Driller, and many Decepticon Protoforms. Finally, Optimus challenges the traitorous Sentinel Prime and they engage in a fierce duel. At first, Optimus appears to have the upper hand, but Sentinel eventually overpowers him and severs his right arm. However, before Sentinel can deliver the killing blow, Megatron attacks and severely injures him, having realized that he will never be able to remain leader of the Decepticons as long as Sentinel is at large. Megatron attempts to make a false truce with Optimus, but Optimus doesn't fall for it and attacks Megatron, decapitating him with his battle-axe. Optimus then bitterly executes the wounded Sentinel with Megatron's shotgun. With the Decepticons defeated and the war finally over, Optimus and the Autobots accept Earth as their new home.

Prime got his own rap segment. He was seen in his "Combat" toy body, waiting for Megatron as he attacked a human subdivision. Prime converted to robot form, blew up Megatron's weapon at point blank range, and slugged it out with him. Apparently emerging victorious, he was next shown sitting next to an identical truck, which kid mistook for the real thing. The real Prime then transformed and picked up the kid, inspecting the human with his cold, lifeless, flashing red optics. Combat Heroes commercial
Optimus Prime would also be a major character in Devil's Due Publishing's various G.I. Joe meets the Transformers series. Devil's Due Publishing does not address Prime's early years, save that he survived an assassination attempt by Bludgeon soon after receiving the Matrix. The traditional Ark storyline left the transformers crashed on Earth. In this series, instead of being reactivated by the Ark, the transformers and the ark were discovered by the terrorist organization called Cobra. The transformers inside were reformatted into Cobra vehicles, remotely controlled by the Televipers. Prime was turned into a Cobra Sentry Missile System tank, which was a 1985 Sears store exclusive red repaint of the HISS tank.[14] After an attack on a U.N. summit in Washington D.C., Optimus was able to get a message to Wheeljack, alerting G.I. Joe to where the Cobra base was hidden. Subsequently, he and the other captive Autobots and Decepticons broke free. After the ensuing battle, Optimus fought and defeated his enemy Megatron. After Megatron's defeat, the transformers returned to Cybertron in a second Ark Class vessel, but not before giving their human allies the ability to build and use mecha based on Transformers technology.
We're sure we're not telling you anything you don't already know when we say that Hot Wheels are miniature die-cast cars with dynamic multi axular momentum technology (ie, they roll). They are usually based on real-life production cars but sometimes are modeled after bad acid trips, with wheels added later (for the rolling). Shortly after the introduction of the cars, Mattel launched various tracks to take full advantage of the cars' rollability.

With this reconstruction, Orion Pax became Optimus Prime, the first of the Autobot warriors. Optimus took the mantle of leadership as the civil war against the Decepticons erupted, and would remain in that position for the next nine million years. Ariel was rebuilt into Elita One, the commander of the Autobot resistance on Cybertron. The fate of Dion is left unrevealed. It has been speculated by fans that Dion might have become Ironhide or Ultra Magnus just as Orion and Ariel became Optimus and Elita, but this remains fan speculation only, and, his close friendship with Optimus notwithstanding, there is no evidence to support the idea.
Unite for the Universe Optimus Prime would have been a redeco of the 2007 Optimus Prime Voyager-Class mold in a similar style to the Leader-Class Buster Optimus Prime (see below), with a much more accurate and detailed paint scheme, including white stenciled flames. He would have come with a set of Jetfire armour parts to form the powered-up Optimus Prime seen at end of Revenge of the Fallen, and due to not having to form Jetfire's robot mode or his jet mode, the armour parts are far more accurate to the movie's design of them than the leader class Jetfire toy could manage. While not combined to Optimus Prime, the armour can be arranged to form a sort of weapon emplacement mode or a jet engine on the back of Optimus's vehicle mode.
A giant-sized transforming Optimus Prime figure is set to be released for the third film. The set comes with a Leader Class-sized Optimus Prime figure and a trailer that transforms into his Omega Combat Armor - both of which combine to form Prime's Ultimate mode.[126] This set will be released on August 1st, 2011, a month after the film's premiere.
This gold-chrome and clear-plastic redeco of the Leader-class Optimus Prime figure was first offered as a prize in a mail-in contest held through TV Magazine alongside a silver chrome version of the same toy (see below). Both figures were later made available again as prizes in a second contest in the September 2005 issue of TV Magazine, together with "Galaxy Convoy Custom Color Version" (again, see below).

This Japanese exclusive release of Optimus Prime features much more black coloring than the previous releases, and it's (coincidentally) based on the Fast Action Battlers Power Armor Optimus Prime toy, so as to be used with the similarly-repainted Legends Jetfire figure to form the Optimus' powered up combination. For some reason, he has red eyes. This redeco also uses the slightly small fuel tank/elbow tabs from the Battle Damaged release.
The first reissue of the original Optimus Prime toy in North America since the Generation 1 toyline reached its end, this "Commemorative Series" edition of the figure was a Toys R Us exclusive. It was mostly identical to the original figure, save for some necessary modifications made for safety reasons: In the first instance of what would become a recognizable alteration to the mold, the toy's smokestacks were shortened, while the Combat Deck's firing missiles were elongated to prevent potential choking, as was the case with all other Commemorative Series figures' firing missiles. This release also had the trailer's launching feature removed.
When a two-part race was being held with a massive supply of oil and gasoline as the prize, both the Decepticons and the Autobots badly wanted to win it. Megatron entered the race by hiding himself inside a hollowed-out car and harassed Cliffjumper all throughout the contest. When Prime discovered the car was being driven by his arch foe, he swiftly pulled a telephone pole out from the ground and used it to bash the mortal hell out of the cheating Decepticon. Thanks to Prime's violent intervention, Cliffjumper was able to win the race. Afterward, Optimus Prime celebrated the Minibot's victory with a gargantuan smile as all the Decepticons starved to death. The Great Car Rally
There is also a smaller "Legends of Cybertron" Micro sized version of this Optimus Prime, without a trailer, and a Burger King Kid's Meal toy, again without a trailer. There is also a rotating sucker holder version of Cybertron Optimus Prime. Later releases of the Leader class and Micro class Optimus Prime were repainted in darker colors, supposedly representing Optimus Prime after the television story. This toy is called Galaxy Force Optimus Prime. A special metallic painted version of this toy was included with Megalo COnvoy in Japan.
Somewhere along the line, G.I. Joe picked up the familiar storyline that we all best associate with the toys: G.I. Joe Team vs. the Evil Cobra Organization. A classic tale of good vs. evil. Well guess what. Somewhere else along the line the franchise picked up a very different storyline and a new look to boot, highlighted by the newest figurine: The DARK NINJA MASTER.

Prime's trailer opens up into his Combat Deck, containing the scout drone, Roller. The interior of the Combat Deck features three pegs that can accommodate Prime's laser rifle, fuel pump and nozzle accessories, and seating for two Diaclone drivers. As its central feature, the Combat Deck features a missile-armed repair drone pod mounted upon a boom lift arm (featuring another cockpit for a Diaclone driver), which can also be extended through holes in the trailer's roof and front-end when it is closed. Situated in the base of the boom arm is a spring-loaded launcher that can launch Roller out of the Combat Deck and into action. Roller himself has seating for four Diaclone passengers, and features a port that can accommodate either Prime's rifle or the fuel pump. The interior space of the trailer allows storage room for one standard Autobot car, which can also be shot forward by the launcher.
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