This Optimus Prime is a new Voyager-sized Triple Changer mold, which transforms from robot to tanker truck to plane and back. His robot mode is heavily based on Generation 2 Laser Optimus Prime, whilst the deco appears to draw from Star Convoy. His Titan Master partner Diac transforms into his head (but any Titan Master figure is compatible). Like all Titans Return Voyager class figures, he has built in mechanisms to "bulk up" his noggin. In his case these are spring-loaded pylons. His robot mode also features fake truck windows.


Aware of the changes to the timestream and the potential for the entire Autobot race to be annihilated by Unicron, Optimus put into motion Operation Distant Thunder, a plan to undo the damage to the timeline caused by Ravage, restoring the events that were seen in the movie. This would mean that saving all the Autobots from Unicron would result in Prime and others such as Prowl, Wheeljack, Ironhide, and Ratchet would die per the original events. They hoped they would be able to at least partially avoid such an outcome by sending a message to their past selves about all they had learned.
If the Autobots went along with Prowl’s strategy, the resulting heat from the explosion caused the Autobots’ circuits to overheat, rendering them unconscious. Upon reawakening, the Autobots found themselves captives of Megatron, who informed them that their fellow Autobots would soon perish, and that the humans would be conquered by the Decepticons shortly after.
Power Surge Optimus Prime is a new mold, in the size of a Leader Class figure, which transforms in 7 steps. It comes with the Mini-Con Aerobolt, who transforms from a bird to his chestplate. This triggers electronic lights and sounds, as well as deploying a mask, two shoulder cannons, and a pair of large wings for the larger robot. His front truck kibble can be removed, but you can transform him into vehicle mode with the kibble on.
This new smaller mold of Optimus Prime features a similar transformation to the original toy. Unlike most transformable figures in this line, Optimus completely lacks 5mm fist holes. Compared to the finalized toy, the product photo on the back of the box has a number of deco differences, most notably silver thighs and white accents above the front windows in addition to those below. The same box photo and the more deco-accurate stock photo (right) also neglect to fold out his fists, which is the only other step in his two-step transformation.

The Autobots continued to guard humanity in secret for many years, until one day in the 21st century when Ratchet was captured by a human group known as Skylogic Systems. Upon investigating the organization, Optimus Prime and Bumblebee came into contact with the Lone Gunmen, three humans who were also on Skylogic's tail for their role in creating a dangerous virus. Learning from them that Ratchet's DNA was part of the concoction, the Autobots joined forces with the humans and helped track down David Simmons, the man responsible for releasing the virus. One interrogation later and they had the address to the Skylogic base, though Prime's size prevented him from easily infiltrating the building, so he left the rescue mission up to Bumblebee and the Gunmen. Once Ratchet was saved, the Autobots parted company with their new human friends in an attempt to lure away any Skylogic pursuers. The X-Files: Conspiracy: The Transformers
A movie tie-in game for the sequel to the 2011 movie Transformers: Dark of the Moon was released a few weeks prior to the movie on June 14, 2011 (the movie is set to be first screened on July 1, 2011). It has similar gameplay and features as that of the War for Cybertron game as it's made by the same developers, High Moon Studios. The game takes place on Earth just two years after the events of Revenge of the Fallen and will focus on both factions in their "final battle". Adjustments to the previous concept of the game had been made, including the online multiplayer where you can customize iconic characters appearance, abilities and weapons rather than the unknown transformers that were in the game prior to this one by High Moon Studios where you could only customize the appearance, abilities and choose the weapons.
The color scheme of this special redeco of Super class Optimus Prime was decided through a colouring contest held in the December 2004 issue of TV Magazine, in which entrants coloured in lineart of Prime in the scheme they wanted to see. The winning entry rendered Prime in a... distinct palette of grey, cream, dark red, and purple chrome, with blue, white, and yellow drones. It was limited to only ten pieces, making it one of the rarer Transformers toys in existence.

Released as part of the Allspark Power refresh of the movie line, First Strike Optimus Prime is a extensive redeco of Voyager class Optimus Prime in a colour scheme based upon Generation One and Classics Optimus Prime. The included toy bio describes this coloring as Prime paying tribute to the markings he wore as a young soldier when the war began. Due to the transformation scheme, this figure actually ends up being less like its G1 counterpart in robot mode, a sacrifice made for the slavish redeco of the vehicle mode. You can't have your cake and eat it too, folks.

This Trailer is identical to the original BeCool Trailer other than the stickers, and now comes with the trailer/launcher accessory from Bot Shots redecoed in blue with red stripes. While the vehicle mode sticker in his chest remains, the hand-holding and sleeping ones have been replaced by pictures of the launcher: one in base mode and one in trailer mode. He also comes with a sticker sheet for decorating the Trailer Base.
The lowest priced toys in the Armada line were three-packs of Mini-Cons. Each larger price point consisted of an Autobot or Decepticon who came with a Mini-Con partner. Mini-Cons could be used to unlock a variety of features on each larger robot, such as firing weapons, electronic lights and sounds, or alternate modes. Some three-pack Mini-Cons combined into other forms or had additional features. According to the storyline, Mini-Cons also enhanced the power of other Transformers, giving incentive to collect as many of them as possible.
The two sides found themselves equally matched until the Constructicons merged into The Devastator. The tables were turned once more when the Dinobots appeared, and mercilessly slaughtered the Constructicons. The Decepticons' plan foiled, Optimus decided that the Autobot-Decepticon war had come to an end, despite Megatron's protests to the contrary. He and his Autobots then drove away victorious. Battle for Earth
In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.
This redeco of the Dark of the Moon Voyager Class Optimus Prime figure features a really unusual deco pattern consisting of red transparent tires, the vehicle front grill and fuel tanks (the fenders remained opaque red due to unpaintable plastic). Some of his parts like the vehicle front hood and the truck roof features a pattern similar to the ones used for the Tech Specs in the Generation 1 toys. He features a new sword and shield accessory, which can be used to decode the patterns.
A gold chrome remold of the 2007 movie Leader Class figure by Hasbro Hong Kong. Limited to 88 units, with only 10 released to the public at the 2008 Animation and Comic Show convention; all of which were sold only to the first 10 people to spend more than HK$3,000 at the Hasbro booth. Because the figure is permanently fixed to the trophy base, it is no longer transformable.[131]
Part of the first wave of Bot Shots Series 1 single-packs, Optimus Prime is a teeny little long-nosed semi truck with "trailer", with a spring-loaded automatic transformation to robot mode triggered when his front bumper is pressed. He has a "spinner" in his chest that shows his three attack types and power levels. His truck mode and robot body are influenced by the live-action Optimus Prime, while his head is taken from the original. His blue paint is light and sparkly-metallic, his red paint is dull matte, and his optics are yellow.
This Kabaya candy toy of Cybertron Optimus Prime transformed into cab mode through disassembling into its component pieces and being rebuilt, hence the line's name of Blockformers. He came with his hand-held rifle, and a stick of chewing gum. Each figure in the Blockformers line came with additional pieces that could combine with Prime to either make his trailer in vehicle mode, or convert his robot form into Super Mode. Prime himself came with his missile pod/shoulder brackets, his leg armor and guns, his right cannon came with Leobreaker, his backpack and wings came with Override, his Super Mode head came with Scourge, and his left cannon came with Evac.
Generation 2 Optimus Prime comes with all his original accessories, as well as two major new play features. To increase his arsenal, he is armed with a pair of black missile launchers that fit in his fists and fire red spring-loaded missiles; these launchers were retooled from the G.I. Joe figure Barricade. Secondly, he comes with an electronic "sound and lights module" that can either plug into the front of the trailer (where it resembles the air conditioners used on refrigerated trailers), or hook onto Optimus's back in robot mode (via a new slot sculpted into the cab robot). Unfortunately, the soundbox is heavy enough that doing so can easily overpower Prime's hip joints, causing him to topple backward. The soundbox features a large, vacuum metalized Autobot symbol on its front, and three grey buttons which trigger two flashing red LEDs on either side of the module, and a trio of sound effects: a truck engine noise, a laser gun sound effect and a garbled voice that said "I am Optimus Prime!". The module also features ports on either side into which the missile launchers can peg.
Using the Spacebridge to travel to Earth, Prime was sidetracked when Megatron transported him to Unicron's body. Megatron attempted to cajole him into distracting Unicron long enough to transfer his consciousness into a new body. Prime refused until Megatron showed him what was happening on Earth. A massive Terrorcon invasion had devastated many of Earth's greatest cities, with the stalwart Autobot defenders nearly overwhelmed. Megatron offered to deal with the invasion if Prime would aid his rebirth. Out of options, Prime agreed, and battled Unicron's internal defences to disable a sensor, allowing Megatron's resurrection. As Megatron teleported to Earth to keep his end of the bargain, Prime, still inside Unicron, prepared to fight back.
"Hero Mashers" Optimus Prime, Bumblebee and Grimlock took on Megatron in the middle of a busy city. Optimus came to Bumblebee's help while riding atop of Grimlock, swapping heads with his mount to bite Megatron's arm off, getting a hold of the Decepticon's jetpack at the same time. He attached both pieces to himself, and flew around for a bit before returning to the battle. He thoroughly scrambled his pieces with those of his teammates, then took down Megatron with his "dino-fist." Afterwards, the Autobots returned to their normal configurations (though it took them more than one try to do so!) Hero Mashers commercial

When Jazz brought Steve Guymo to the Autobot base, Optimus and the other Autobots realized that the Decepticons were behind the abduction of humans from airports across the nation. They were able to find the captive humans, whom the Decepticons were intending to ransom to the US government, and free them before engaging Starscream and his squad in battle. With the Decepticons defeated, the Autobots returned to base where Optimus thanked Steve for his help. Sun Raid (Listen 'n Play)


1.) MP 10 EVA. Its arguably the best mold of any figure, and that color scheme! 2.) MP 12 Lambor. My fav transformer aand my fav car as a kid, cant beat it. 3.) MP Grimlock. Robot mode just looks like be dominates the shelf, regardless of who be is next to. 4.) MP Exhaust, mostly bc of the novelty factor as he is a pain to get in the States, plus his back story is cool. If not for that, MP 11 Skywarp would take this spot. 5.) MP Soundwave w/ cassettes. Duh!


Star Convoy was reissued by Takara in 2005, with some notable alterations to his deco: his white plastic was replaced with metallic silver, and the yellow star on his chest was chromed golden. Star Convoy himself retained some of his original decals but most notably his "simulated head lights" and "wind shield panels" were stamp graphed on him, similarly, Hot Rod's were replaced with the same stamp graphing applications. Additionally, where the original toy had been packaged in robot mode in a tall box decorated with the standard Japanese package art of the time, the reissue was packaged in vehicle mode, in a long, wide box more reminiscent of the original Generation 1 toys.
[…] What Happened with LEGO When I was working on my last presentation, I totally had the idea of buying a bunch of lego people and taking pictures to make the slides (like those awesome slide decks you see online).  However I was surprised to find that you didn’t just buy a pack of people, but you could buy different bodies, heads, beards, hair, and other accessories – oh, and they weren’t cheap! […]
Limited to 10 pieces, this gold chrome redeco of Evasion Mode Optimus Prime is released as part of the Transformers Battle Command Campaign given away to ten winners via a lucky draw. The initial phase for entry was operated in July 2014, when those wishing to enter the draw had to mail in the proof of purchase from the Takara-Tomy Lost Age Optimus Prime. The actual mailing out of prizes was to take place in November 2014.
But around the mid-’90s, Hasbro let the trademark for a toy named “Bumblebee” lapse. At that point, the Generation 1 Transformers were almost passé, as they focused on the newfangled Beast Wars and Beast Machines lines. In fact the Unicron Trilogy continuity (mid-2000s) character called Hot Shot was originally going to be called Bumblebee, and in fact had a lot of Bee’s personality traits and yellow color, until they realized they couldn’t use the name. Fortunately, they got it back soon after.
He comes with a fully transforming and highly detailed trailer that opens up into his Combat Deck/repair bay, with a functioning repair drone and Roller, who features four-wheel steering. His other accessories include a teeeny Matrix inside his chest compartment, his ion blaster (with adjustable grip), his energy axe, Sideswipe's jet pack, and several different hands, all of which can be stored in individual compartments within the trailer.

If instead of all heading into the lab together, the Autobots had sent in Bumblebee alone, and Bumblebee subsequently managed to escape with the antidote to the Decepticons’ poison, the Autobots escaped from the Valley of Poison and returned to Autobot headquarters. Once the other Autobots were cured, they all drank a toast to Bumblebee, to celebrate his part in the mission Decepticon Poison
Early in the war, when he was still known by the name Orion Pax, the Autobot who would one day be known as Optimus Prime was ordered by Zeta Prime to escort the Decepticon Prisoners Wrack'n'Ruin in a prisoner exchange, while accompanied by Nightbeat and Alpha Trion. As the group made their way through the Rust Spot, they encounter Slicers and had to fend them off. Orion Pax and his group eventually made it to their meeting spot with the Decepticon Bludgeon, only to be ambushed by the Decepticons. In the confusion, Alpha Trion was taken prisonner, and Orion Pax set off to rescue the elderly Autobot. He and Nightbeat succeeded in returning Alpha Trion under the protective custody of Zeta Prime, but Orion was himself captured in turn. Strapped to a shuttle aimed to crash into Iacon, Orion's fate seemed uncertain. Orion's Gambit
The third version [18] would quite possibly have been the most gimmick loaded Transformer in the history of the line, simultaneously being a Powermaster, Headmaster, and Triple Changer. The Headmaster also would have been a Triple Changer, turning into a sort of armored four-wheeled rover (Roller II?) and robot as well as a rather silly looking Optimus Prime head with four vertically aligned wheels jutting off the sides. It seems that when the extra Headmaster gimmick was scrapped, the super mode head remained separate rather than being reintegrated into the trailer hitch such as on the earliest design. Notably, the body of this design is extremely close to the final design.

Refractor and Laser Prime were only available in a box set named "Chaos on Velocitron" that includes Dynamus and Quickswitch, Parsec and Autobot Nautica, Fastclash, and a Rodimus Prime Titan Master head. The set was officially announced by Hasbro to be a Toys"R"Us exclusive, and was sold at stores in the United States, Canada, and Hasbro's Asian markets (such as Malaysia, Singapore, and Hong Kong). Despite this, it later became available via Amazon in the United States (but not in Canada) as well, actually sold by Amazon directly (as compared to a third-party seller).
An extensive redeco of the Protoform Optimus Prime mold that was exclusively available at the Japanese C3xHobby Convention in August of 2007, and later offered by e-HOBBY in limited quantities. Most of the body is made out of transparent turquoise plastic in order to mimic its frozen state in the "coldness" of space, while orange paint is used on the front end of the "entry" mode, mimicking the heat effects of sudden atmospheric entry. The flame attachment is made out of clear blue plastic, with the tail end being covered in gold paint.
The paint deco is... unfocused, to say the least. In vehicle mode, the grill, headlights, and bumpers (and thus his feet) are painted silver, yet the red in the small Autobot insignia has been removed. There is silver paint on the fuel tanks (toy battery cover), but not on the other tool boxes and equipment in the same location. There is also silver paint on all 6 wheel rims, the air cleaners, and the windscreen visor. In robot mode, the silver paint is mainly located on his thighs and crotch, though in order to save on costs, the dark blue and gold paint on his thighs and knee joints have been sacrificed.
The first in TakaraTomy's Hybrid Style series, Galaxy Convoy is a partly die-cast figure with scaled-down equivalents of the accessories that came with the Leader-class figure. This highly-intricate figure retains all the transformation abilities of the original figure—vehicle, flight mode, robot, and Super Mode—and even its Cyber Key-activated features (even coming with two keys so they can be deployed simultaneously), with additional touches like spring-loaded mechanisms that snap his cannons into place, and hand-grips on the weapons for Super Mode. While he does lack electronics or firing missiles, Prime still includes his Matrix, super-tiny yet still removable, and has four alternate sets of hands: two clenched fists, two with pointing index fingers, two with splayed palms, and two curved hands for holding his various weapon handles. Given the figure's small size, a reconfigurable head was infeasible, so it also comes with an alternate Super Mode head with a mouthplate and crests deployed, though the standard head must be attached in order for the figure to be transformed to vehicle mode.

Once again Optimus Prime and Megatron were re-engineered, with Prime now a fire truck and Megatron a six changer, whose modes included a dragon, bat, jet, land-craft and a giant hand. Another G1 character to get a new toy for this line was Ultra Magnus, who could combine with Optimus Prime to form Omega Prime. Other combiners were created for the series too, such as Landfill and Rail Racer. Bruticus, a combiner from G1 was also recoloured and introduced into the series, with a coinciding toy re-release. The Combaticons that formed Bruticus were the first of the Decepticons to be introduced into the show along with Scourge, who as a toy was a black repaint of G2 Laser Prime. These were not the only toys to be re-released for this series, with many from past lines being repainted and packaged in RID boxes. Robots In Disguise was responsible for introducing a lot of concepts that would be re-used often in the next incarnations of Transformers.

This redeco of the Ginrai tooling of the Powermaster Optimus Prime figure (released concurrently with the 2001 reissue of the Ginrai figure) was a Toys R Us Japan exclusive black repaint, made to represent the original Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' color schemes.


Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.

The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original Generation 1 figure release. While his cab robot retained his original red and blue color scheme, his trailer was recast in black, with the original blue and silver striped sticker replaced with a red and silver one displaying Optimus's name. On the first release of the trailer, the internal components and Roller matched the blue of the cab robot. Later, the internal components were changed to a lighter blue, as was Roller. Another running change followed, making the dark blue of the cab robot match this lighter shade. A bright yellow "Autobot" tampograph was also added to the back of his right leg.


Jetwing Optimus Prime is a retool of Revenge of the Fallen Leader class Buster Optimus Prime, with an accompanying large jet pack and massive dual Gatling Cannons. The base Optimus Prime figure has several modifications including: a new stomach area and elbow flares to reflect the changes to Optimus Prime's CG model in Dark of the Moon, modified lower arms to incorporate MechTech ports and clips for the cannons, and a retooled area under his back so the jet pack can fit on more securely. The dual energon blades mounted on his arms have been removed. The toy retains Buster Optimus Prime's electronics, but batteries are not included.


In the interim year, with the Decepticons defeated, the Autobots entered into an even closer relationship with Earth. The Autobots also began the colonization of other worlds, the first of which was the planet Athenia, where Optimus Prime was stationed. It soon became apparent, however, that the consequences of releasing the energy of the Matrix to cure the Hate Plague were more far-reaching than Optimus had anticipated. Without the energy of the Matrix to act as a balancing factor, Vector Sigma had become destabilized. The Decepticons suddenly returned to exploit this, assaulting Cybertron in order to seize control of the mega-computer. Prime took a squad of troops to aid in the battle on the planet. When the arrival of the Autobot Headmasters tipped the battle in their favor, Prime broke off from the main attack and headed down into the depths of the planet, planning on stabilizing Vector Sigma at any cost.
Part of the Legend Commander Collection sold at Transformers Expo, Convoy is a redeco of Robotmasters G1 Convoy. While most of the paint masks are identical to the original mold, other changes includes replacing the transparent parts into clear blue plastic, and the panel-lining on the grill is stripped off. Unlike the first toy, he does not include a pair of swappable 3mm fists, his missile launcher, or his Calamity Defenser weapon.
Released as part of the Bumblebee Energon Igniter's Speed Series line, this Optimus is a Legends/Legion-sized mold that transforms from robot into a Cab-over truck with the transformation scheme shared with the Transformers (2010) Reveal The Shield Legends Class toy, and he features 3mm compatible hands. Optimus' truck mode can also be attached with the Energon Igniters core, and due to the toy being lightweight, it can propel his vehicle mode forward very quickly, making him a fast-moving truck. Due to its simplified transformation, Optimus' robot shoulder parts ended up sticking out from his truck mode, and his upper cabin panel ends up being integrated with his head. Unlike most Speed Series toys, his Energon Igniter port is ends up under his right foot in robot mode rather than on his knee.

"But," we wondered, "How do you listen to music if you're constantly throwing this little robot?" The answer is wireless Bluetooth headphones. Here's a thought: When the music-listening technology that comes with today's yo-yos is cooler and more advanced than the music-listening technology that came with portable CD players in our day, the youth of today officially rescinds its right to ever complain about anything. Ever.
When the Decepticons turned up in the same forest that the Autobots were taking a vacation in, Optimus took great pleasure in stopping them and returning the forest to pristine condition. Forest Rescue Mission Optimus was undertaking some repairs when Bumblebee offered to help, but Prime told him the repairs were too hard for him. When later the other Autobots were dismissive of Bumblebee's report of a Decepticon attack, Optimus alone listened to him, and they subsequently defeated the Decepticons. Bumblebee's Dangerous Mission
Optimus was eventually revived by the Autobots when they arrived to liberate Master from Decepticon hands. They found allies in the native Cyberdroids—those Optimus loyalists who had fought the Malignus insurgency. Autobots and Cyberdroids liberated the deposed triumvirate of Apex, Hi-Q, and Diac. Hoping to check the power-mad Galvatron and his three Cyberdroid allies, the Autobot leader was revived and binary-bonded himself to three Cyberdroids, including Surge, and Apex, who formed his head. Thus empowered, "Triple-Threat Prime" battled Galvatron and his forces across Master in a series of epic conflicts. The Autobots were unsuccessful and were forced to retreat. A Brush With Infamy–Prologue
A extensive retool of Lockdown, transforming into a Lamborghini Centenario. An exclusive to Walmart stores and part of the "Autobots Unite" subline, While almost the entire figure has been remolded, the lower legs and feet remain unchanged. The figure is overall a bit taller in stature than the base mold and includes extra steps in the transformation which further differentiate the two. Uncommon for deluxe class toys, the figure does not include any weapons or accessories.
Reissued in 2003 as part of Takara's Transformers Collection line of reissues. This version (#13 in the Collection series) was retooled from the 2000/2002 Rodimus Major tooling in order to make the fists and engine block hole wide enough to equip Firebolt. In addition, the original 2 guns had their posts modified so that a Targetmaster Hot Rod could still use them, if the owner chose to.

Most notably in terms of new tooling, the panels on the undersides of Powermaster Optimus Prime's forearms feature slots under the fists, which allow the guns to tab in and be held much more stably than with Ultra Magnus. And due to the amount of empty space in the cab area in vehicle mode, Powermaster Prime can fully transform without the need to remove his head.

In the United States, Canada, and Hasbro's Asian markets, Masterpiece Movie Series Optimus Prime was exclusively available from Toys"R"Us, whereas in Spain, he saw a wider release, being at least available via the Spanish subsidiaries of Amazon and Carrefour. It's currently unknown if he was also available in stores, or limited to online purchases. In Greece, he was officially available via at least one toy store chain, aptly named simply "Toys-Shop", but again might have been available online only.
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
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