This minor redeco of the Optimus Prime Launcher features grey wheels, blue optics, and added red paint on its upper arms, while the launcher has grey plastic in place of black, smaller Autobot symbols on its sides, and gold paint on its interior instead of silver. The stock photography on the packaging depicts Optimus with a blue stripe on his built-in "trailer", which was omitted in the final product.
The success of Beast Wars and the change in storyline resulted in its second phase: Beast Machines. Like Beast Wars, the name Transformers was used only as a secondary title. While still a success, the storyline and direction borne by Beast Machines was questioned and criticized by the most ardent fans who knew the previous history of the Transformers. Also, there was a clamor for a return to the original idea of the Transformers, that of their being protean robots with nearly humanlike artificial intelligences who transformed into vehicles or devices.
Optimus Prime also appears in the text-based fiction Dungeons & Dinobots. He commands the Autobots to attack the Arch-Ayr fuel dump. The attack is thwarted when the main Decepticon forces are augmented by the Mayhem Suppression Squad. When Wheeljack attacks both the Autobots and Decepticons with a massive force of drone Dinobots, Optimus offers to allow the outcast Autobot scientist to rejoin the Autobot ranks if the Dinobots destroy the Decepticons. The Dinobots prove unstable and go on a rampage, attacking everyone, including each other. Optimus punishes Wheeljack by having Ratchet painfully reformat him for Earth mode and assigning him to the Ark repair crew on the advice of Side Burn. He punishes Blurr for allowing his heroic Decepticon cousin, Crasher, part of the Mayhem Suppression Squad, to live. When Grimlock returns to the Autobots, Optimus lets him live because the Dinobot has gained useful intelligence and helps in work on the Ark.
A Toys "R" Us exclusive, the U.S. release of Masterpiece Rodimus Convoy by Hasbro does not come with the detachable trailer, but is offered with his Targetmaster partner Offshoot (renamed from Firebolt due to trademark issues) and a remold of Optimus Prime's Matrix of Leadership, which does not fit in his chest. Like the Takara Tomy version, a smaller Matrix that fits in his chest is included. While the Japanese version is based on the animation design, the Hasbro redeco bears a closer resemblance to the original G1 toy. Parts of the figure's legs have been re-engineered after owners of the Japanese version complained that the hinges of the leg armor easily broke off. Masterpiece Rodimus Prime was first offered at the 2011 San Diego Comic-Con International.
When the long-lost Titan Masters reemerged into modern society and joined the Autobot-Decepticon war, Optimus Prime was partnered with the Titan Master Apex, who carried a portion of Prime's spark, boosting the legendary commander's already formidable abilities. Titans Return Apex/Powermaster Optimus Prime toy bio On Velocitron, Optimus Prime was present for the biggest race of the year when Scourge and Crashbash arrived and attempted to botnap Hyperfire. Optimus ordered Sentinel Prime and Hardhead to battle against them. Later, Optimus was part of a battle on Cybertron against Soundwave. During the battle, the Autobots' base Fortress Maximus transformed to thwart the Decepticon advance. Optimus Prime declared that to defeat the Decepticons, the Autobots would need to master the power of the Titan Masters. Titans Return: The Power of the Titan Masters
During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other Transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[48] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[49]
Omron's keychains were not limited to soft plastic, with die-cast versions of the same characters from the Mascot Keychain line being made available in their Transformers Strap range. This Prime is pretty much identical to the Die Cast Figure version of the character, just a little smaller—about 2.5" in height—and with the addition of a keychain with a wrist-strap.
Part of the fifth wave of 2012-onwards Generations Deluxe Class toys, Thrilling 30 Orion Pax is a new mold with a robot mode inspired by Guido Guidi's design for the character, originally seen in Spotlight: Blurr. Some liberties have been taken with the original concept to facilitate his truck mode, which is a new design not based on the Guidi art. He comes with his Ion Blaster and an Energon Axe with a transparent red-orange blade, both of which can peg onto 5mm ports on his hands and vehicle rear sides. Although not depicted on the instructions, the Ion Blaster can also peg into the hole in the larger blade of the Energon Axe.
The figure's transformation scheme is based on the original G1 figure, the only differences being that the fists are not removed but become the headlights, and instead of flipping backwards inside the chest, Diablock Convoy's noggin flips forwards with the aid of opening chest windows. A "laser rifle" in the shape of his ion cannon can be built from black bricks, and stickers bearing the Autobot faction symbol can be placed on his shoulders, although this is not recommended as it is designed to permanently stick to multiple tiles which dislodge easily and may damage the sticker.
Though Prime's ultimate fate is unknown, in a story entitled "The Last Days of Optimus Prime", also from Transforce, Prime laments the new Transformers age without war and passes on to a Transformers afterlife, referred to as "J'nwan". The story is vague, however, and may be a metaphor for Prime rejoining the Matrix, as his time had come. In this realm, he was approached by the Predacon Sandstorm, who tried to plead for the help of Prime and the other legendary Transformers in dealing with a Unicron/Predacon hybrid named Shokaract. Prime refused, but later led a group of Transformers, including Megatron, Grimlock, and Soundwave), to distract the creature while Primus dealt the final blow.

In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt, but due to the aforementioned lessened complexity significant sacrifices had to be made, such as "cheats" to the transformation sequence, to achieve this and thus he is overall less accurate than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. However, he maintains a superb level of articulation and posability.


The designs for the original 28 figures were made by Kojin Ono, Takashi Matsuda, Hideaki Yoke, Hiroyuki Obara, and Satoshi Koizumi. Hasbro would go on to buy the entire toy line from Takara, giving them sole ownership of the Transformers toy-line, branding rights, and copyrights, while in exchange, Takara was given the rights to produce the toys and the rights to distribute them in the Japanese market.
In one of his less impressive moments, after running out of ammo during a battle with Deathsaurus, Optimus Prime ordered his fellow Autobots to improvise and hurl everything that wasn't nailed down at their enemy. This included the Blackball, unfortunately. Catching it, Deathsaurus began to fantasize about his inevitable galactic conquest, all the while being pelted with rocks and litter. Frustrated, Deathsaurus accidentally hurled the Blackball back to the Autobots in a fit of rage. Good Job! Deathsaurus!!
Prime comes with a unique Cyber Key, designed after the twin-handled appearance of the Matrix of Leadership, bearing the code l8p3. When inserted into the cannon that the rifle is part of, a pair of additional spring-loaded missile launchers flip down from the its sides. Slotting the key into the electronic cannon opens up the panels covering the front of the barrel, unlocking a different sound with its button is pressed. The paint job of the key is the principal difference between the Hasbro and Takara versions of the figure; the Japanese release features a metallic gold paint border around the key, furthering its resemblance to the Matrix. Other differences include more thoroughly painted knees and leg-armor cannons, yellow-painted signal lights above the cab, and the use of metal hinges to hold on Prime's wing tips, which were removable on Hasbro's version, and came disconnected in-package.
If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
Reissued in 2003 as part of Takara's Transformers Collection line of reissues. This version (#13 in the Collection series) was retooled from the 2000/2002 Rodimus Major tooling in order to make the fists and engine block hole wide enough to equip Firebolt. In addition, the original 2 guns had their posts modified so that a Targetmaster Hot Rod could still use them, if the owner chose to.
If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
Aware of the changes to the timestream and the potential for the entire Autobot race to be annihilated by Unicron, Optimus put into motion Operation Distant Thunder, a plan to undo the damage to the timeline caused by Ravage, restoring the events that were seen in the movie. This would mean that saving all the Autobots from Unicron would result in Prime and others such as Prowl, Wheeljack, Ironhide, and Ratchet would die per the original events. They hoped they would be able to at least partially avoid such an outcome by sending a message to their past selves about all they had learned.
In Axiom Nexus, General Optimus Prime found himself inducted into the Convoy, a group of Optimus Primes and their kin dedicated to safeguarding the multiverse. While the other Convoy members tended to stay in the upper reaches of Axiom Nexus, the General was able to use his unusual appearance for an Optimus Prime to venture in the Offworlder zones without suspicion, a great help to Offworlder Zone Security Administration Commander Cheetor. The General was also assisted in his new mission by his longtime scout, Sergeant Hound. General Optimus Prime profile card Sgt. Hound profile card
Optimus Prime was originally known as Orion Pax, a police captain from Rodion. An encounter with a pre-Decepticon Megatron would change the course of his life, teaching him that freedom was not just the right of all "civilised" beings, but of all sentient beings, and causing him to publicly reclaim the name "Autobot", previously used only at Cybertronians as a derogatory term, before the corrupt Senate.

Originally, Optimus Prime was created as the leader of the Autobots, though it is unknown how he was created or his origins. In a possible future, Megatron was threatened by the existence of the Aerialbots and had Shockwave build a time machine to send them back in time to get rid of them. However, he only ended up changing history for the better. In the revised timeline, Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations.
×