Hasbro's subsidiary Milton Bradley (MB) released the toy in Europe in late 1985, following a slight delay due to licensing issues;[13] there are no less than three variants of MB-packaged Optimus Prime, one of them manufactured by Takara and sporting blue feet, the other two manufactured by Joustra as part of a deal with Hasbro/MB, one of them with blue and the other one with red feet;[14]
Produced as an action figure by the Japanese company Kaiyodo, the main selling point of the line is the 'Revolver' joint. This gives the figure a high degree of articulation, allowing for many dynamic and varied poses. Hot Rodimus is number 047 in the Yamaguchi series, and comes with extra sets of hands, a pair of pistols, an extra head (which is molded with his binocular vision, as seen in The Transformers: The Movie) and a display stand.

Released exclusively in Asia, Shadow Spark Optimus Prime is a redeco of the Age of Extinction Leader Class Optimus Prime, featuring dark grey plastics, weathered deco patterns, and some opaque plastic which was recasted from transparent plastics. He features a scratched Autobot insignia on the right side of his sleeper-cab, and a Cyberglyphic on the left side of the front hood. Some weathered parts does not match well with some other parts (the fenders, for example).
The second Nightwatch Optimus Prime was released as part of the "AllSpark Power" second half of the Movie line. He is similar to the UK version of Nightwatch Prime, replacing most of his red and blue with different shades of blue and black, retaining his resemblance to Diaclone Powered Convoy in most respects. However, the subdued black and copper on the first Nightwatch Prime have been replaced with gold and a very bright blue, to signify the All Spark energy affecting the Transformers. The translucent parts were also cast in purple translucent plastic instead of black translucent plastic.
This highly accurate model kit of Optimus Prime is a Japanese exclusive. It is extremely possible, and comes with his two swords that can be mounted either on his fore-arm, or the hand can be removed and it placed in the wrist via ball joint. His appearance is based on his Dark of the Moon look, as it his "Abbs". The head can be made either with the face-plate on or the face-plate of which reveals a detailed face. Interestingly though, he doesn't come with any of the guns he uses in the films, though it is thought he can hold Buster Prime's gun.
If the Autobots went along with Prowl’s strategy, the resulting heat from the explosion caused the Autobots’ circuits to overheat, rendering them unconscious. Upon reawakening, the Autobots found themselves captives of Megatron, who informed them that their fellow Autobots would soon perish, and that the humans would be conquered by the Decepticons shortly after.
When Optimus transforms, his cab becomes an ion blaster and his trailer disconnects, forming a combat deck. The combat deck supports a mobile battle-station and command headquarters armed with assorted artillery and beam weapons that fire automatically. The combat deck can also serve as a radio antenna for battlefield communications between the autobots. The combat deck also included "Roller", a mobile scout buggy meant to scout behind enemy lines. When Roller is deployed, Optimus can see and hear what Roller sees and hears.[4] Injury to one component is felt by each of the others. If the combat deck or Roller were to be destroyed, Prime could survive. However, despite the slight degree of autonomy they possess, the combat deck and Roller would not be able to survive without Optimus.
The second Nightwatch Optimus Prime was released as part of the "AllSpark Power" second half of the Movie line. He is similar to the UK version of Nightwatch Prime, replacing most of his red and blue with different shades of blue and black, retaining his resemblance to Diaclone Powered Convoy in most respects. However, the subdued black and copper on the first Nightwatch Prime have been replaced with gold and a very bright blue, to signify the All Spark energy affecting the Transformers.
1.) MP 10 EVA. Its arguably the best mold of any figure, and that color scheme! 2.) MP 12 Lambor. My fav transformer aand my fav car as a kid, cant beat it. 3.) MP Grimlock. Robot mode just looks like be dominates the shelf, regardless of who be is next to. 4.) MP Exhaust, mostly bc of the novelty factor as he is a pain to get in the States, plus his back story is cool. If not for that, MP 11 Skywarp would take this spot. 5.) MP Soundwave w/ cassettes. Duh!
Prime soon had other things to worry about, as Magnus arrived on Earth with the intention of taking the Matrix, which he believed was rightfully his, at all costs. Prime, who refused to fight back, was seriously injured by Magnus. Magnus tracked Optimus to a desert island, where he pretended to offer him the hand of friendship, only to attempt to absorb the Matrix for himself. During the struggle, the brothers combined into the form of Omega Prime, also known as the God Fire Convoy. Through this link, Magnus was also able to channel the power of the Matrix, which he used to supercharge the Autobot Brothers into newly colored forms. Prime went on to battle the Decepticons on many other occasions. Although Magnus remained a free agent, refusing to take orders from his brother, over time, his animosity dwindled, and he frequently helped the Autobots by combining with Prime to battle the Predacons and Decepticons. During the final battle with Megatron's new form, Galvatron, the two brothers finally reconciled. Together, they faced Galvatron at the Earth's core and defeated him once and for all.
Naturally, Optimus Prime got the biggest of the sets in the first year of Kre-O. The set can be built into a large long-nose tractor-trailer rig with a removable "sleeper" cab that hides a computer station, and a trailer that can carry the set's two motorcycles or open up to carry larger car builds. The robot mode build includes a huge Optimus, based largely on the live-action movie Optimus, though with a head based almost directly on the Classics Voyager Optimus. He is armed with a distressingly plain brick that fires pressure-launched missiles (aka his smokestacks). Most of the leftover parts in robot mode become a "headquarters" which is mostly just a random assemblage of mismatched-color panels and a pair of barricades. Both main builds leave numerous parts unused if you go expressly by the instructions, but hey, it's a building kit, surely you can find someplace to apply most of them.
The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate headsculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. A smaller laser is seen when it flips out with the sword. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime leader class based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.

Available exclusively at Toys "R" Us, Rodimus transforms into a futuristic car that is a homage to the vehicle mode of Generation 1 Hot Rod. A panel on the car's hood, which is also the figure's chest, can be flipped to either show an engine block or the figure's Autobot insignia. The figure comes with an Energy Bow, capable of firing two missiles. His bow can also be tabbed to the roof of his car mode or snapped on his hand. The tabs that secure his bow in vehicle mode are 5mm wide, making it usable by other figures as well. His legs are normally bent for the underside of his car mode but can be locked straight during transformation.


A younger version of Prime Optimus Prime is one of the playable Autobot characters in the 2010 video game Transformers: War for Cybertron. In the Autobot campaign, he starts off as Optimus, a warrior who rallies his fellow autobots against the Decepticons following the reported death of their leader Zeta Prime. He succeeds in defending the Autobots' home city of Iacon from Starscream and his forces. Optimus then receives a distress call from Zeta Prime. Knowing that this is most likely a trap set by Megatron, he proceeds anyway with a rescue mission. He lets himself, Bumblebee, and Sideswipe be captured by the Decepticons and is sent to a prison in Kaon, the decepticon capital, in an elaborate scheme to free Zeta Prime and all imprisoned Autobots. He frees all the other prisoners, and defeats Soundwave and his minions Frenzy, Rumble, and Laserbeak, but he is too late to save Zeta Prime. After taking Zeta Prime's body back to the Autobot high council, he is bestowed upon the well earned title of Prime.
Optimus Prime was subject to several molding and color variations in his early days. The earliest release of the figure featured larger fists, a gun with a thick, round barrel, a slightly-differently shaped gas pump, grey rockets, a grey Roller, a grey launcher in his Combat Deck, and metal plates in the floor of the Combat Deck (a holdover from the Diaclone version of the toy, to which the magnetic feet of the pilots could cling). In short order, his fists were slimmed down, the gun's barrel was pared down to a more slender form, the gas pump's shape was altered, the rockets and launcher were recast in black plastic, the metal plates were removed from the Combat Deck, and Roller's color was changed to a light blue. Along with Roller's color change, however, the Combat Deck's drone pod also became light blue, and a third running change soon followed that saw it restored to its original darker blue, and Roller changed along with it. These modified components would become the default accessories used by subsequent reissues of the Prime toy would take, though Roller stills fluctuates back and forth between grey and dark blue, depending on how show-accurate each reissue wants to be.

This Japanese e-Hobby exclusive is a redeco of Targetmaster Kup, made to represent the character Orion Pax from the cartoon episode War Dawn. He transforms into a Cybertronic pickup-truck thing. His truck bed has a peg-hole to mount his partner Barrelroller, who also serves as a hand-held weapon. The set also came with a re-deco of Wheelie as Dion.
Of course, many voice actors have voiced him in different TV shows and video games over the years, in both English and Japanese. Most notably by a Power Rangers actor and a Batman voice actor. The latter is Will Friedle, who voiced Bee in the most recent series, Robots in Disguise, plus cameos in Rescue Bots, Transformers Prime, and the Predacons Rising TV movie. Friedle is well known as Batman’s voice in Batman Beyond. As for the Power Ranger, that would be Johnny Yong Bosch, who played Adam Park, the original Black Ranger. Bosch was Bumblebee’s voice in the video game Transformers: War for Cybertron.
With the acclaimed Studio Series line marching onward triumphantly into 2019, we have just received a new review of the line’s latest offering, Battle-Damaged Megatron, which most of us know emulates Megatron’s appearance following the climactic final showdown between him, Optimus Prime and the Fallen in the second film. The review comes courtesy of YouTuber PrimeVs.Prime, who has thus far extensively catalogued the line beyond today’s subject. He goes into detail regarding the detailing - Read More

In time-honored tradition, Prime's instructions depict the toy with an alternate "pretooled" head – in this case, a version with the faceplate deployed, used on the Platinum Edition and "Rusty" releases of the figure (see below). Additionally, his packaging stock photography depicts him with extra white/silver paint details, especially on his chest and wheel rims, as well as having gray upper arms with red details, among other differences.


Early in this new series of encounters with Megatron, Red Alert contacted the Autobots on Earth and asked for Optimus Prime to join then on Velocitron. Ransack and Crumplezone tricked Hot Shot and Dirt Boss into believing that a race between them would determine which of them would be allowed to race Override for the Planet Cup. During the race, Ransack and Crumplezone caused a rockslide that buried Hot Shot. Hot Shot was saved when Optimus Prime, Vector Prime, and Landmine arrived, but Optimus was upset that Hot Shot had become involved with the locals. Clocker and Brakedown were eager to help the Autobots. After being unable to obtain the Planet Cup from Override herself, Optimus Prime endorsed Hot Shot's plan to win the cup in a race with the aide of the other Autobots. Ransack and Crumplezone were contacted by Megatron and were told to keep on eye on things. They also decided to enter the race, either to win the cup and cause as much damage as they could to the other racers. Override, Dirt Boss, Ransack, Crumplezone, Optimus Prime, Hot Shot, Red Alert, Landmine, Clocker and Brakedown participated in the qualification round. In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.

For some reason: unlike the stock photos (pictured from the right), This Custom Kreon had a slight QC issue to the opaque and transparent helmets: One had two sides sculpted, while the other one has the small flat square sculpt (similar to the details on Hound's helmet) on the right side. Several samples had two different "variants": One with the perfect transparent helmet & a differently-sculpted opaque helmet, while the other one has the opposite. However: later releases fixes the problem by a running change.

According to an early Universe-style profile published in The Transformers Comics Magazine, Optimus Prime's "official" nicknames were at one point considered to be "Autobot Commander", "Chief", "Big Boss" and "Roller". As far as it is known, no piece of fiction has ever purposely addressed him using these nicknames, though it's a fair bet he's been called "chief" at least once or twice anyway. And technically part of him is called "Roller" with some frequency.


"Bot Shots" Optimus Prime had many confrontations with his Megatron counterpart, crashing into each other in vehicle mode and then slugging it out in robot mode. Battle for the Matrix Bot Shots commercial Bot Shots Dragon Track Commercial One Bot Shot Optimus and Megatron belonged to neighbours, and taunted one another when their owners left for school. They both burst out of their respective houses, destroying the windows on the way out and colliding in mid-air. Battle for the Matrix Bot Shots commercial
Optimus Prime has appeared in numerous video games since the introduction of the Transformers series. He makes a cameo in the 1999 Beast Wars Transmetals video game for Nintendo 64, where he is killed by Megatron at the end of the campaign, showing what would have happened in the Beast Wars series with a Predacon victory. Prime is also one of the playable characters in the 2003 Japan-only Transformers game for the PlayStation 2 and the 2010 Transformers: War for Cybertron. Optimus Prime is also playable in the Hasbro Net Jet Transformers fighting game Transformers Battle Universe. Three versions of Optimus Prime are playable characters, including the first generation incarnation, his incarnations from the 2007 live-action film, and the incarnation from Transformers Animated. In this game, Optimus Primal is also a playable character. He is a regular character in the Nintendo GameCube and PlayStation 2 2003 fighting game DreamMix TV World Fighters. He appeared as a boss in a simple Flash-based video game on the Hasbro web site.[25]
Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg into lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.
Part of the first wave of Age of Extinction Custom Kreons, this Optimus comes with a buildable parts rack on which to hang/store his many many extra pieces. His "normal" helmet and blaster are chromed, plus he comes with an extra clear-plastic helmet, torso and legs. He also has a pair of extra arms (originally from the Kre-O Battleship aliens) plus a spare hand, as well as a buildable battle-axe, a buildable smokestack-pack, and an extra Wheeljack-style wing-pack.

In the animated series, Optimus Prime was originally in the Autobot Academy and friends with Sentinel Prime and Elita One. When Elita is lost on a planet dominated by giant spider-like aliens, he blames himself for leaving her behind, where she supposedly dies in the explosion of a wrecked Decepticon warship loaded with Energon. Sentinel doesn't forgive him for losing her and Optimus takes full responsibly for Elita's demise. Ultra Magnus, who had high hopes for him, expels him and thus bars him from any position of the Elite Guard. However, Magnus pulls some strings so that Optimus could be captain of a strange Space Bridge repair crew composed of an old grumbler of a war vet named Ratchet, a fledgling Bumblebee, and his fellow cadet, Bulkhead. Optimus is given command of the starship Omega Supreme.
Featuring a complex transformation, the front and back ends of the truck essentially fold and converge to become Optimus Prime's legs, as much of the truck rear is connected to the robot thighs via a series of folding panels. The rear wheel cowlings feature a hinge joint in the middle of them so they do not impede his knee articulation. The halves of the rear cabin of the cab, directly connected to the smokestacks, rotate and connect to his torso and unfold into his arms. As with most mainline Movie toys, Optimus Prime features Automorph gimmicks, and due to his price point, he has three of them. Firstly, during initial transformation, rotating his front fenders to become his heels flips the top parts of the grill to become his toes. Secondly, sliding out the double-barrel cannon in his right forearm flips out his spring-loaded Ion Blaster, which lands into place for his right hand. (The Ion Blaster can actually be popped off his forearm fairly easily, as it is held in place by a simple clip.) Optimus's final Automorph, located in his torso, is activated by flipping the silver lever on his stomach, activating a series of spring-loaded actions where the truck windows are pushed apart and the lever between them is raised, enabling the head to spring up from the chest cavity. At this point, yellow LEDs light up the chest windows and Optimus Prime's eyes, accompanied by a "powering up" sound effect.
Megan Fulton, Tim Johnides, Jeff Williams, Dante Lauretta, Magnus Dahlsröm, Jayson Peters, David Michael, Gerry Tolbert, Andrew Smith, Ray Wehrs, Joel Becker, Scott Gaeta, Beth Kee, Joey Mills, talkie_tim, Danny Marquardt, Adam Bruski, John Bain, Bill Moore, Adam Frank, Lacey Hays, Peter Morson, James Needham, Matt Fleming, Adam Anderson, Jim Reynolds, Seiler Hagan, Bryan Wade, Petrov Neutrino, Jay Shapiro

Alternatively, the Autobots could concoct a plan where Optimus would pretend to allow himself to be taken prisoner, per Buddy’s suggestion. The Decepticons, fooled into thinking they’ve won, took Optimus Prime into their base. Having hidden his troops inside his trailer, Optimus and the Autobots then led a surprise attack on their unsuspecting foes.

In the "Transformers" film, the robots had more of an alien feel to them to fit the theme of an alien invasion. The robots (stated by Optimus Prime) in the film are actual sentient organisms and not just giant, mindless, and mechanical machines. The robots can also speak their own alien language sounding like what seems to be based on different pitches and frequencies. Alongside that, they gave them more alien features that probably wasn't mentioned in the comics or T.V. series such as a highly advanced exoskeleton, force field, and a special "alien meteoroid" mode which they transform into individually and arrive on earth in. The exoskeleton is a "self-regenerating metal" in which the aliens are composed of (stated in the film) that is the equivalent of living skin that heals itself.
Hot Rod first appeared in the Headmasters limited series as one of the Autobot crew led by Fortress Maximus. He became a Targetmaster in the fourth and final issue of the series. However, his Targetmaster partner is called Sparks, instead of Firebolt (though the UK comic would occasionally call him Firebolt). Hot Rod made sporadic appearances, with a few UK stories starring him as the lead, but most of those were set in the past or future. Kup's Story revealed the first meeting between Kup and Hot Rod, and how Hot Rod's influence shook Kup out of depression; and Ark Duty starred Hot Rod and set up the creation of Autobot City. Hot Rod debuted in the main continuity after the loss of many wars to the Underbase powered Starscream, as part of Fortress Maximus' group. He served as an eager soldier who idolized Optimus. However, he was killed during the Decepticon ambush on Klo in the last issue of the Marvel G1 comic, only to be resurrected by Prime and the Last Autobot.
The "Unicron Trilogy" version of Optimus Prime is a fictional character of this branch of Transformers lore. Appearing in Transformers: Armada, Transformers: Energon and Transformers: Cybertron (known as the aforementioned trilogy), Optimus is the leader of the heroic Autobots. He often converted to his super combat mode. In all three series, Optimus' English voice actor is Garry Chalk, who previously voiced Optimus Primal in Beast Wars and Beast Machines.
After a period of effective leadership, which saw the activation of several new Transformers including the Aerialbots, who Prime infused with life using the Matrix, Prime engaged Megatron in a video game duel for possession of a super fuel. Prime was victorious, but Megatron implemented a cheat code that killed Prime later. Autobot surgeon Ratchet's subsequent efforts to restore him were unsuccessful, and his body was launched into space. The Autobots were unaware of the presence of the physical Matrix within the corpse. The funeral barge eventually crashed on a giant moon and, as it lay there for an untold time, the Matrix reached out to nearby living organisms, studying and recreating them.
The Optimus Prime Battle Rig Blaster transforms from a superdeformed amalgamation of his Movie truck and G1 Optimus Prime's truck (indeed pulling G1 Prime's trailer) to a fully G1 robotic forearm and hand with a built in Nerf style gun. By simply placing your hand inside the back of the trailer (I need an adult!) and pulling back on the front of the truck, the gun transforms and folds back into a weapon. It comes with three Nerf N-Strike size whistle darts which can be stored inside the trailer. Although not shown in the image, the truck front splits in half in gun-mode, while the grille acts as a sight. This toy was marketed as 'Optimus Prime Big Rig Blaster' overseas.

A Japan-exclusive release of the Voyager Class figure with a trailer and a different Mech Tech weapon. The trailer opens like the original G1 toy and fits up to two Deluxe Class vehicles of the same toy line. In addition, the trailer can hold over 20 Mech Tech weapons. The supplied Mech Tech weapon is a blaster with a retractable blade designed similarly to Optimus' forearm swords.[123]


Optimus Prime is the awe-inspiring leader of the Autobot forces. Selfless and endlessly courageous, he is the complete opposite of his mortal enemy Megatron. Originally a mere civilian known as Orion Pax or Optronix, he was chosen by the Matrix of Leadership to command, the first in a number of heavy burdens he has been forced to bear. Another is his bringing of the Transformers' conflict to Earth. Every casualty, human or Cybertronian weighs heavily on his spark. He does not show this side to his soldiers and never succumbs to despair. The Autobots need a decisive, charismatic leader and that is what he gives them. It was that leadership which turned the tide of the Great War.
This Collector's Edition Japanese e-HOBBY exclusive was a redeco of Targetmaster Kup, released in conjunction with the 2006 reissue of Kup and designed to represent the character Orion Pax from the Generation 1 television series episode "War Dawn". Orion transforms into a Cybertronic pickup truck and came with both a gun and Barrelroller, a redeco of Recoil. He has full shoulder rotation, though the way his elbows are set up means he cannot make full use of their joints. His legs feature no articulation whatsoever.

Optimus Prime (formerly Orion Pax) is constantly, if not always depicted as having strong moral character, excellent leadership, and sound decision-making skills, and possesses brilliant military tactics, powerful martial arts, and advanced extraterrestrial weaponry. Optimus Prime has a strong sense of honor and justice, being dedicated to building peaceful and mutually beneficial co-existence with humans, the protection of life and liberty of all sentient species.[2] As the current Matrix of Leadership bearer, Optimus Prime is the de facto leader of the Autobots, a faction of a transforming species of synthetic intelligence from the planet Cybertron. The Autobots are constantly waging civil war against a rival faction of transforming robots called Decepticons. According to Bob Budiansky, co-writer of the Transformers series, Dennis O'Neil was responsible for his name.
Optimus Prime was one of only two Armada-theme figures in the otherwise Generation 1-centric Q-Robo Collection line of super deformed PVC figurines, the other being Armada Megatron. Like all the figures in the series, Prime featured articulation in the neck and shoulders, and was also available in a translucent colored plastic: as an Autobot, Optimus came in translucent red, but was also uniquely available in a golden metallic "pewter" variant as the wave's solitary rare chase figure. All Q-Robo figures were sold in sets of two, one full-color figure and one translucent one, blindpacked in a plastic capsule.
This version of Leader-class Optimus Prime features a new lower face sculpt that lacks a faceplate, as well as the replacement of his fuel tank/exhaust assemblies with new, transforming versions that can combine into his ion blaster/barrage cannon. To the simultaneous pleasure and displeasure of people who had already purchased the first release of Leader-class Revenge of the Fallen Optimus Prime, Buster Optimus Prime features an extensive paint job that closely matches Prime's appearance on the big screen, including covering almost all of his grey plastic with silver paint or chrome, expanding and outlining all of the flame tampographs white for greater accuracy to ILM's computer model, and generally painting in small details, nooks and crannies that were neglected on the first release due to cost-cutting reasons. The red and blue plastic colors also vary from the original release, to better match his film appearance.
Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, save for his head, which is only able to move up and down. Said head is also by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate, instead featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
Optimus got Megatron's contact information off the internet and invited the Decepticon leader to BotCon 2009. Though it took some doing, he managed to convince Megatron that the convention would be worth attending. Optimus also planned on going to BotCon, and left for the convention alongside Wheeljack, Mirage, Ironhide, Jazz and Prowl. BotCon 2009!
The earliest version, as shown in the first patent application for the toy, was to have the Prime cab be a triplechanger, turning from truck cab to jet or robot[3]. The nosecone of the jet and robot legs were released by the Powermaster lock in the same fashion as the legs in the final version. Optimus would have had winged arms in non-super robot mode. The super robot mode's head was also integrated into the trailer's hitch... and lacked a faceplate.

When Robotmasters G1 Convoy was turned into a Lucky Draw figure, the color scheme into which he was redecoed was chosen through a children's coloring contest held in the pages of the December 2004 issue of TV Magazine. The winning entry was a... startling mixture of blue, orange and two shades of green, earning the toy the fan-appointed nickname of "Crayola Convoy". As with all Lucky Draws, it is extremely rare, with only ten units produced.
In an alternate version of the following events, Bumblebee would return to base, reporting that the Decepticons were planning to destroy the humans' farmlands in an attempt to starve mankind and force them into submission. Upon hearing these news, Optimus gathered a squad of Autobots and headed out to stop the evil robots. However, once they found themselves in the open country, they found themselves at the mercy of a Decepticon ambush; Bumblebee had been fed false information! In one iteration of the events that followed, Optimus could have avoided his death if only he had listened to your warning! In another iteration, Optimus had to decide whether he should send his Autobots away to the safety of a nearby bridge while he fended off the encroaching Decepticon horde, or if he should remain by the side of his troops as they all made a break for the bridge. Remaining as a single unit would spell their doom, but by sticking together, the Autobots could make it back to the safety of their base. Battle Drive
The centerpiece of the power-up robot mode is Prime's gigantic Ultimax Super Cannon, an electronic light-and-sound weapon the size and mass of a Deluxe figure. The whole cannon attaches to a special socket slightly behind Prime's shoulders, can store on the back or flip over to be gripped in both fists in armor mode, or stored upside-down underneath the trailer in truck mode. When pointed forward, the cannon has a larger helmet styled after Prime's own with a large translucent face shield featuring a painted targeting system. The weapon has three electronic modes: each of two small buttons plays its own weapon-firing noise and flashes one set of lights, while the large pull-switch in the cannon's center plays the sounds of a powerful barrage, flashing both sets of lights and (every third time) finishing off with the declaration "I am Optimus Prime". The Ultimax Super Cannon also has two of its own 5mm ports for even more MechTech firepower. When mounted on his back, the Cannon has two hook-like sections that securely lock into the "backpack", allowing the Ultimax weapon to serve as a handle for Optimus' imaginary "flight" operations.
The largest 2007 Transformers movie Optimus Prime toy, Leader Class Optimus Prime featured, at the time, the most accurate representation of the CGI designs' complex transformation sequence. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel hitch is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.
The price per minifigure has definitely gone up in the past 5 years. You used to be able to get 4 minifigs (along with some other stuff) at the $9.99 price point, now these are $12.99. And there are fewer minifigs in most $19.99, $29.99, etc. sets now. Lego Minifigures Series 1 was $1.99 each, subsequent series $2.99 each – I know it’s supply and demand, but it still feels kind of exploitative. I admit the cleverness of the builds keeps improving though.
Packed with Ravage, Optimus Prime is one of the first figures in the Transformers segment of the Heroes franchise. As with all Heroes figures, Optimus Prime is a simple, yet well-detailed two-inch tall figurine with exaggerated, cartoony proportions. He is sculpted holding his Ion Blaster rifle in his right fist and his left arm in a pointing pose. He is also love, and demands that you pull his Finger of Doom.
Similar to the Activators toyline, One-Step Changer Optimus Prime features a spring-loaded transformation. He features swivel articulation in the head and both arms. He shares a similar (not identical) transformation with his fellow One-Step changer, Hound. Also, due to his transformation scheme, his shoulders can be pushed forward (the arms is pushed on the same time), which also allows him to wield a close ranged weapons with longer handles with both hands.

This highly accurate model kit of Optimus Prime is a Japanese exclusive. It is extremely possible, and comes with his two swords that can be mounted either on his fore-arm, or the hand can be removed and it placed in the wrist via ball joint. His appearance is based on his Dark of the Moon look, as it his "Abbs". The head can be made either with the face-plate on or the face-plate of which reveals a detailed face. Interestingly though, he doesn't come with any of the guns he uses in the films, though it is thought he can hold Buster Prime's gun.

Generations Selects Ricochet and Red Swoop - Following our last news post regarding this new "Generations Selects" toyline (previously called "Select Series"), we finally have new images of the first two releases, Deluxe Class Red Swoop and Ricochet! These two figures are redecos of Power of the Primes Swoop and Jazz respectively. Red Swoop is based of the original G1 toy's colors (which can be found on the stock renders for the Power of the Primes toy), while Ricochet is meant to evoke the Headmasters character Stepper.
Hasbro's original plan for the Beast Wars was to have Optimus Prime, renamed Optimus Primal, and Megatron be reformatted versions of their 1980s selves. This was shown in the toys's Tech Specs, and in the comic packaged with the basic Optimus Primal/Megatron two-pack. Hasbro also wanted the "Mutant Heads" found on all of the deluxe sized first year toys as battle helmets, but Mainframe scrapped the idea as it would have required three animation models for each character instead of two. Another designed feature for the 1995/1996 toys was carried over from Generation 2, transparent "light pipe" eyes. However, most toys had those parts cast in opaque plastic.
While the Transformers animated series came to an end in America in 1987 after The Rebirth, production was continued in Japan with three new, exclusive animated series spin-offs to continue the story. The first of these series, Transformers: The Headmasters, supplanted the events of The Rebirth. With the Decepticons defeated, the Autobots entered into an even closer relationship with Earth. The Autobots also began the colonization of other worlds, the first of which was the planet Athenia, where Optimus Prime was stationed. It soon became apparent, however, that the consequences of releasing the energy of the Matrix to cure the Hate Plague were more far-reaching than Optimus had anticipated. Without the energy of the Matrix to act as a balancing factor, Vector Sigma had become destabilized. The Decepticons suddenly returned to exploit this, assaulting Cybertron in order to seize control of the mega-computer. Prime took a squad of troops to aid in the battle on the planet. When the arrival of the Autobot Headmasters tipped the battle in their favor, Prime broke off from the main attack and headed down into the depths of the planet, planning on stabilizing Vector Sigma at any cost.
Across the assorted continuities of the original Transformers universe, there have been various interpretations of Optimus Prime. One of Prime's most notable characteristics over all continuities his unswaying commitment to leadership by example. The animated series' version of Optimus Prime is depicted as a straightforward, wise, and upbeat battlefield general. Additionally, the animated series' version of Optimus dislikes rap music, putting him at odds with music-loving characters like Blaster and Jazz.

Also, as a new feature, most figures include advanced "automorph technology", which is designed to create quicker and easier conversion, which means moving one part of the vehicle or robot causes other parts to move, creating a final shift to battle mode; this was successful because the transformation was more complex in the movie line than in any other Transformers toy line.

A non-transforming model kit of Optimus Prime by Takara Tomy, sold exclusively in Japan. The kit comes with a pre-assembled inner frame that features a high rate of poseability similar to Master Grade Gundam model kits. The kit comes with two swords and two different sets of attachments for them: one set for the forearms and the other to replace the hands. Pre-ordered units of the first batch came with battle hooks.[138]
Universe Optimus Prime is a redeco of the Robots in Disguise Scourge Spy Changer toy. He replaces most of the black plastic with predominantly red and blue, with silver for detailing, with an overall deco making him resemble the original Optimus Prime. Like most Spychangers, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly.

In Transformers: Armada and Transformers: Energon, Optimus Prime shares the role of main protagonist with Rad, Alexis, Carlos, Starscream and Hot Shot. The Optimus of this universe shares many similarities with his parallel universe versions, including nobility of spirit and a strong desire to protect all humans on Earth. In this continuity, the two sides are not looking for energon, but a small race of power-enhancing Transformers known as Mini-Cons. Optimus led his small band of Autobots to stop Megatron from acquiring their power for himself.

In Transformers: Armada and Transformers: Energon, Optimus Prime shares the role of main protagonist with Rad, Alexis, Carlos, Starscream and Hot Shot. The Optimus of this universe shares many similarities with his parallel universe versions, including nobility of spirit and a strong desire to protect all humans on Earth. In this continuity, the two sides are not looking for energon, but a small race of power-enhancing Transformers known as Mini-Cons. Optimus led his small band of Autobots to stop Megatron from acquiring their power for himself.


An all-new Leader class figure of Optimus Prime, featuring a robot design and transformation that is closer to its film counterpart than the 2007 toy version. Features retractable blades on both forearms. New "MechAlive" feature consists of visible moving gears in the chest behind the cab windows. At the push of a button on the back of the cab, the truck mode emits an engine idling sound. The transformation sound is played when the upper torso and lower torso are connected. A recording of Peter Cullen saying, "I am Optimus Prime!" is played when his chest is pushed upward via a lever on his waist.[97]
Part of the seventh wave of Robots in Disguise Warrior class lineup, and the first of the Mini-Con Weaponizers subline, Power Surge Optimus Prime is a retool of the original Warrior Class Optimus Prime figure, now transforming into a 6-wheeled futuristic trailer truck. Optimus now also comes with a pair of swords, which can be attached to his 5mm-compatible hands or the top of the truck/back port to serve as the robot's wings. Most notably, Power Surge Optimus Prime features retooled truck hood/shoulder parts to makes the hands more evident. As a retool of the original Warrior Class Optimus Prime toy, he retains his axe accessory, albeit unpainted just like the Clash of the Transformers Warrior Class toy's. His light blue-colored Launcher can be attached onto his collar.
A Toys R Us-exclusive item, this Titanium two-pack features the previously released War Within Optimus Prime and the upcoming War Within Megatron figures. Also included is an exclusive variant cover War Within comic book. Missing, however, is the unique base that comes with all single-pack 6-inch Titaniums (including the original release of War Within Optimus). The Megatron figure is also lacking its base, this despite bases for both figures being depicted on the instruction sheet.
In The Transformers: Devastation, Hot Rod is repaired and reformatted into a Dodge Viper. Dealer tried to convince him to pull some strings to get him to Earth, but Hot Rod and Wheeljack had the more important task of rescuing Ironhide. They ran into a bit of trouble with the Machination's Headmasters. They managed to escape temporarily, but were found and Wheeljack was incapacitated. Hot Rod easily held his own with the Headmasters, and noted that for some reason they had lost their "edge". He received a little help from Hardhead, who was mainly there to take Hot Rod and the others back to the Ark-32 for evacuation to Garrus-9. Hot Rod refused to go, wanting to see the Headmaster mystery through to the end. Hardhead reluctantly let him go.
Today, generally the creator sets only emphasize Lego as a building system. They come with pieces and instructions for two alternate models. Generally, Creator sets utilize a more basic color selection and look less “realistic” due to the emphasis on a versatile piece selection. Contrast that with current licensed themes and even Lego’s own proprietary themes. Themed/licensed sets are now trying to achieve more “realistic” models. As a result, piece and color selection skews toward more specialized pieces and colors again making the “critical mass” of pieces harder to achieve.
 • Optimus Prime  • Rodimus  • Ultra Magnus  • Alpha Trion  • Arcee  • Blaster  • Blurr  • Brawn/X-Brawn  • Bulkhead  • Bumblebee/Goldbug  • Cliffjumper  • Elita One  • Hoist  • Hot Shot  • Hound  • Ironhide  • Jazz  • Jetfire  • Kup  • Metroplex  • Mirage  • Omega Supreme  • Perceptor  • Powerglide  • Primus  • Prowl  • Ratchet  • Red Alert  • Sandstorm  • Smokescreen  • Seaspray  • Sentinel Prime  • Sideswipe  • Springer  • Wheeljack  • Wheelie  • Wreck-Gar
Prime's body was entombed in a massive deep-space mausoleum with the many other fallen Autobots. In 2006, his grave was desecrated and his body reanimated by Quintessons in an attempt to destroy the Autobots by using Prime to lure their space fleet into a trap. The Matrix was able to purify Prime of the Quintesson influence, and he ordered the other Autobots to clear out while he piloted his flagship into the Quintessons' detonator, triggering the explosion of a nearby sun. Prime was supposedly destroyed in the explosion. According to "The Return of Optimus Prime", Prime's body was recovered from the craft by two human scientists, Jessica Morgan and Gregory Swofford, just minutes before the explosion. As their ship departed, it was coated with solar spores, which induce rage and madness in any sentient being they came into contact with, released by the explosion of the sun. Jessica's father, Mark Morgan, loathed all Transformers, and his hatred only grew when an attempt by the Decepticons to steal a heat-resistant alloy he had developed resulted in Jessica being paralyzed. Swofford and Morgan reconstructed Optimus Prime's body, planning to use it as a delivery system for the spores in order to destroy the Transformers.

An enormous statue of Optimus Prime, bearing two Golden Disks, could be seen on Cybertron in front of the Hall of Archives. The statue was subsequently blown to pieces by the Vehicon forces. Fires of the Past Later, Megatron beamed a hologram of Optimus Prime down to the ruins of Iacon to confront Optimus Primal, claiming to contain the "essence" of the real Prime that had been stored here since the Final Battle. Primal was conned by this and was tricked by the hologram into accessing the Oracle. Megatron seized control of the Oracle code and quickly revealed his ruse. Primal explained to his Maximals that he knew the image was fake, but he needed the location of the missing sparks from Megatron's mind. The Search
Based on Optimus Prime's Cybertronian form as seen in the Dreamwave comic book "The War Within", this version of Prime transforms into Cybertronian truck. The figure was personally designed by comic artist Don Figueroa, who created the original comic design in the first place, and his signature is left on the figure in the most literal way: the word "DON" can be seen sculpted into the barrel of his silver ion blaster.

Released as part of a new line called Transformers: Tribute, Orion Pax is a redeco of Titans Return Sergeant Kup, and transforms from a red-and-blue Cybertronic pickup truck which is also an homage to Generation 1 Crosshairs's vehicle mode G1 Optimus's e-HOBBY toy. His Titan Master, retooled from Flintlock, features a new face that is based on the Thrilling 30 Orion Pax toy. As a redeco of the Kup mold, Orion Pax still suffers the leg panel misassembly.

In April 2007, photos of a repainted Alternators Mirage, in a color scheme similar to Kiss Players Hot Rodimus, and in Alterators-style "fishbowl" packaging began to appear on the internet. Simply called Rodimus, the 27th Alternator lacks almost all of the Kiss Players accessories, including the fishing pole, but keeps the new head sculpt. This figure also sports the classic "flame" detailing in lieu of the Kiss Player's white stripes, while the vanity plate reads "TOO HOT". Rodimus was first sold as a convention exclusive at the 2007 San Diego Comic-Con. The Monday after the convention, it was made available on the Hasbro Toy Shop website, where it would sell out that same morning. The instructions present an alternate name for the figure: Rodimus Prime; whether this is merely an oversight is unknown.
Activision and Traveller's Tales, creators of the Lego Star Wars games, released Transformers: The Game in 2007, accompanied by Transformers Autobots and Transformers Decepticons, to tie in with the live-action feature film for the Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii, Nintendo DS, PC, Sony PlayStation Portable, and PlayStation 2. The player was able to play as both the Autobots and the Decepticons, pick up and throw objects, and transform at any time. The steering in vehicle mode was compared to that of the Grand Theft Auto games and had a free-roaming environment.
Part of the first wave of TakaraTomy Lost Age: Movie Advanced toys, this Japanese-exclusive redeco of 2007 Transformers Protoform Optimus Prime is given a Generation 1-styled color scheme (which is also based on his appearances in IDW's Transformers: Foundation comic-book mini-series). Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. His now-blue flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail (Not sure if this was mean to represent his jetpack blast effect or his atmospheric entry heat effect, which is for no reason: entirely blue instead of hot red). The bottom of the vehicle has small wheels to roll the toy across smooth surfaces.
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