The subject of Bumblebee’s voice is a bit of a complicated matter. Just as he was the second Transformer ever seen on the original TV show, he was also the second to speak and did so in the loud and clear voice of Dan Gilvezan, who voiced him throughout the original series and animated movie. But by the time we get to the first live-action movie, he could only talk via audio clips because, according to a prequel comic, Megatron had destroyed his voice capacitor during a battle on Cybertron.
One of the taglines of the Transformers universe is “more than meets the eye.” It’s meant to suggest, of course, that these robots are not just robots; they can turn into vehicles and boomboxes and dinosaurs. But some of the characters themselves tend to be more than meets the eye. In fact, they can become other Transformers. Megatron becomes Galvatron, Orion Pax becomes Optimus Prime, and Bumblebee becomes Goldbug.
One reason that people perceive that the cost of Lego has gone up is that the cost of so many other toys has gone down. You can now buy so much crap for a buck or two that Lego seems like a luxury item in comparison. It’s interesting to look in toy catalogs from the early eighties and see that Lego didn’t seem as costly then because the other toys were all costly as well.

A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.
Although he was weak and low on energon, Prime made a last-ditch effort to save the day when he rammed through the wall of Megatron's energon-producing lab. G.I. Joe vs. the Transformers #5 After a quick recharge, Optimus single-handedly smashed the Decepticons, pounded Megatron to the ground, and ripped his fusion cannon off his arm. Prime then teamed up with the Joes and used Megatron's cannon to shoot down the SPS Satellite that had gone rogue and was destroying the island.
A mode for Arms Master Optimus designed for underwater combat, "Aqua Screw Mode" was shown in Cybertron Satellite segment of "Explosive Sword Transformation! Wheeljack and Dreadwing". C.L. and Balo are combined into a propeller engine and attached to his right foot, their GR and G redecoes do the same for the left, and B.H. B is attached to his right shoulder to act as a radar system. He wears Arc S's blade on his right arm and wields the Giga Tornado Cannon Combo Weapon.
Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shuting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.
In "The Elite Guard", the Autobot Elite Guard, composed of Ultra Magnus, Jazz, and Sentinel Prime, arrive on Earth to reclaim the Allspark. They don't believe Optimus' story about the Decepticons and Sentinel Prime wishes to have him court-martialled. When a fragment of the Allspark causes a production line to go haywire, Optimus finally stands up to Sentinel, retrieving the fragment, and earning praise from Ultra Magnus.

After a long period of stalemate, Prime grew frustrated at the lack of progress his troops were making against Megatron's forces. To remedy the situation, he ordered the creation of several new Transformers who would be perfectly adapted for combat on Earth. The first among these was Pirhana. Piranha's The Official Transformers: Generation 2 Annual profile But one of the Autobots' great victories came not through superior numbers or firepower, but trickery and cunning. As part of a plan devised by Optimus Prime's new second-in-command Prowl, the Autobots allowed Starscream to "overhear" that they had uncovered an ancient Cybertronian ship with the means to return to Cybertron. They then stationed themselves around the vessel, atop of Table Mountain in Africa, and awaited the inevitable Decepticon attack over its possession. Optimus met Megatron in battle, but ordered his troops to withdraw after a brief skirmish, declaring the Decepticons too powerful to hold back. Once the Decepticons claimed their prized and entered the ship, they found themselves locked inside it. The ship then shot up away from the planet, leaving the Decepticons without the means to control it. Though the Autobots knew this wouldn't rid them permanently of the Decepticons, they were satisfied with a brief period of calm while they were off-world. Day of the Decepticons

In Spotlight: Doubledealer, Hot Rod's search was interrupted by Dealer's arrival on Earth, with orders for Hot Rod: find the Magnificence and use it to learn what they could about the Expansion. Hot Rod took Dealer to his hiding spot, which turned out to be the planet where they first found the device. As Dealer and Hot Rod closed on the Magnificence, he went over his first visit to the planet in his mind, and how things could have gone so wrong. Eventually he began to have suspicions, and upon locating the Magnificence, asked it the question that haunted him: had Dealer betrayed him? Sadly, it revealed the truth, and Hot Rod was forced to kill Dealer as the traitor attacked. Looking down on his remains, Hot Rod realized the truth had been staring him in the face, he just had not wanted to accept it. He then used the Magnificence to find out all he could about the Expansion, and relayed the information to the Autobots.
Power of the Primes "Evolution Optimus Prime" transforms from a truck with a trailer into a robot and back. The individual truck transforms into his "Orion Pax" form based on his appearance in the Generation 1 episode "War Dawn", and he is able to form the core of Optimus Prime's robot mode. His trailer forms Prime's entire body, and his ion blaster can be split into two weapons. He includes the Matrix of Leadership, which can store in his chest in the 'Evolved' form. The center of his Matrix of Leadership can be replaced with any Prime Master. In an undocumented feature, his rifle can be stored on his back as Optimus Prime by pegging it into Orion Pax's hands.The Takara version of the mold lacks the production numbers located at his right shins. Depending on the individual copy, Optimus Prime is prone to having a number of quality control issues: ranging from two left/right arms and/or legs/feet on the evolution armor, to lacking stickers on the trailer pieces.
Megan Fulton, Tim Johnides, Jeff Williams, Dante Lauretta, Magnus Dahlsröm, Jayson Peters, David Michael, Gerry Tolbert, Andrew Smith, Ray Wehrs, Joel Becker, Scott Gaeta, Beth Kee, Joey Mills, talkie_tim, Danny Marquardt, Adam Bruski, John Bain, Bill Moore, Adam Frank, Lacey Hays, Peter Morson, James Needham, Matt Fleming, Adam Anderson, Jim Reynolds, Seiler Hagan, Bryan Wade, Petrov Neutrino, Jay Shapiro

The actual events of the Autobots and Decepticon coming to Earth were never printed by Dreamwave comics, but flashbacks of the events are printed later. These flashbacks suggest that the Autobots allied with humankind and defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, but the ship was destroyed as part of a military conspiracy to take control of the transformers. A terrorist organization, run by the enigmatic Lazarus, was able to seize control of several of the Transformers that fell back to Earth while the U.S. military was occupied with locating Prime's body. Before his departure, Prime had entrusted a small portion of the Matrix to Spike Witwicky, who was forced by the product chief, General Hallo, to use it to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades, and then faced off against Megatron in San Francisco.
The 5-inch Power series is a little more complex (4-9 steps) and a little more spoilery, because it’s the first hint we’ve gotten that Megatron might be a part of the Transformers: Bumblebee movie. Sporting a similar form to previous versions, his alt mode is a 4-track Cybertronian tank (with the usual very conspicuous face…funny how a lazy toy design decision from the first movie has now become cannon). The Power series also has the only Dropkick Energon Igniters toy. You can use the cores sold with the Power Plus and Nitro toys to unlock special features. Camaro ‘Bee and Hot Rod round out this series.
Based on Optimus Prime's Cybertronian form as seen in the Dreamwave comic book "The War Within", this version of Prime transforms into Cybertronian truck. The figure was personally designed by comic artist Don Figueroa, who created the original comic design in the first place, and his signature is left on the figure in the most literal way: the word "DON" can be seen sculpted into the barrel of his silver ion blaster.
Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, save for his head, which is only able to move up and down. Said head is also by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate, instead featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.

This version of Optimus Prime is an all new mold, being the most movie accurate so far — or at least he was until Buster Prime came out. It comes with his two energon blades, and does not have a large gap at the back of the cab like the previous Leader-class Optimus Prime. It can combine with Leader class Jetfire to form Jetpower Optimus Prime. He is also very hard to transform. The process involves unclipping his firewall from his chest in a fashion that harkens to dissecting toys that lack screws, rivets or glue. In the meantime, he keeps saying, "I am Optimus Prime," over and over due to an overly sensitive voice clip trigger. Even the most die-hard Peter Cullen fan will be sick of his voice after five minutes of playing with this toy. That aside, the quality and articulation is top-notch and the poseability is amazing. Spring-loaded panels feature in his legs as well as ratcheting ball-and-socket ankles, G1 "transforming" sound effects, and multiple "Mech Alive" features raise the bar on this figure. Of note, the fists cannot accomodate standard accessories, and on test-shots of "Power Up" mode Prime has articulated fingers, like the 2007 toy, but this feature was dropped. Also, trying to transform Optimus from robot to vehicle mode can be very difficult at first.


Reissued in 2003 as part of Takara's Transformers Collection line of reissues. This version (#13 in the Collection series) was retooled from the 2000/2002 Rodimus Major tooling in order to make the fists and engine block hole wide enough to equip Firebolt. In addition, the original 2 guns had their posts modified so that a Targetmaster Hot Rod could still use them, if the owner chose to.
It should also be mentioned that a few years back, I think around 2009 roughly, TLG started using smaller boxes for the same size sets. It was part of a move to not only save money, but also become greener as a company. Because the sets now take up less physical space on the shelf, and boxes with the same number of pieces appear smaller than sets from previous years, it could also contribute to the perception that you are getting less for your money today. In reality they are one and the same product.
A black and red version of the First Edition deluxe Optimus Prime could be seen in the San Diego Comic-Con 2011 Transformers slide show, inside a mock-up of the wearable Matrix of Leadership package done for the convention that year. This figure was presumably a test-shot, as it seems to share plastic colors with Generations Sky Shadow (who was, coincidentally, first revealed at that same Comic-Con).
One detail not reflected in most of Hasbro's photos is that the sun visors above Prime's windows are mounted on ball joints and can be positioned like they are in his CG design. The hood halves on his arms can slide up on their hinges and the blue panels at the back of Prime's lower legs can be pulled out slightly as well for further screen accuracy.

Of particular note to Prime completists is that this otherwise traditional reissue of the Generation One Prime cab has a brand-new head sculpt which is essentially a miniaturisation of the Masterpiece/20th Anniversary Prime's noggin. Not only does this give the "classic" Prime toy a more show-accurate head, it's also the first iteration of this familiar mould in which the head is actually poseable. Being one of the better-articulated early Generation One toys, Prime can finally look in any direction he can aim.


Optimus Prime is usually depicted as being a member of an ancient Transformers race called the Dynasty of Primes, often receiving the title "The Last Prime" in many stories, in which he is depicted as being the last of the Primes. In the Transformers: Covenant of Primus, it was established that Optimus Prime was the last born of the original Thirteen Transformers. It was his unique spark and his inspiring reassurance that "All are One" that allowed the Primes to rally and succeed in their battle against the Chaos Bringer Unicron. When tragedy at last ended the era of the Primes and brought forth the new race of lesser descendant Transformers he alone chose to be reborn in the Well of All Sparks as one of them, that he might know them and their needs more completely. All memory of his past life gone, he took the name "Orion Pax" and sought his way like any other robot on the new world becoming Optimus Prime once more when receiving the Matrix of Leadership when Cybertron faced a new enemy in his former friend, Megatron and his army of followers, the Decepticons. This brings a Great War to their planet of Cybertron. Optimus's origins and personality can vary depending on which "universe" he's seen in. This origin is the most consistent between the various incarnations. Further differences are listed in the respective sections below.

Towering at only barely over two inches, this was actually not just the smallest movie-verse Optimus but even the smallest transformable figure of Optimus Prime for a while - ironically enough, being even slightly tinier than the Smallest Transforming Transformers Optimus Prime - that is, until he was later "out-tinied" by two other cute super deformed versions.

LEGO is not a cheap toy and has never been. The brand has stood for nothing but the highest quality and hopefully any issues it has had with changes in manufacturing are only the result of temporary growing pains. Next time you are out buying a LEGO set for a loved one or for yourself, take a second to thank everyone who ever bought one for you as a gift.

There is some difference of opinion on how the super mode of Leader Class Optimus Prime is supposed to assembled. Takara toys and the television series portrayed with the wings up and his two large guns underslung, however Hasbro later sold the toy with pictures and instructions having the wings down and the guns over the shoulders. Commercials and repainted models by Hasbro went back to the way Takara assembled the super mode. In 2006 a Costco exclusive of Optimus Prime packaged with Wingsaber and a DVD (with Armada Supercon Optimus Prime printed on it!) of the episode United was sold, again with the wings-under gun-over super mode. In Japan a gold chrome edition of this toy was released as a Lucky Draw special.
Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
As yet another in an increasingly large number of reissues of the original Generation 1 Optimus Prime toy, this entry in the Japanese-exclusive The Transformers Collection line of reissues added a few extra goodies to spice things up. Chiefly, the figure was armed with a new energon-axe, based on the weapon used by Prime in the Generation 1 cartoon episode, "More than Meets the Eye, Part 2", which plugs into either of the headlight-holes that normally accommodate Prime's fists. Additionally, Prime came packaged with a ring binder folder designed to hold the pull-out character file sheets that were included with all the other Transformers Collection reissues. Notably, this figure reinstated the original, thick version of Prime's rifle as the standard for all future Japanese reissues.
Another thing different now from when I was a kid (70s/80s) is that the sets contain much fewer basic bricks. It seems the models are made out of all these exotic specialized pieces which are less useful for general building. Is this a business strategy to sell more sets by reducing the reusability, a marketing ploy to sell more pieces by making every set include unique collectable parts, or just trying to make the models look more realistic/slick? I think Lego was more fun when the majority of bricks were basic.
Power of the Primes "Evolution Optimus Prime" transforms from a truck with a trailer into a robot and back. The individual truck transforms into his "Orion Pax" form based on his appearance in the Generation 1 episode "War Dawn", and he is able to form the core of Optimus Prime's robot mode. His trailer forms Prime's entire body, and his ion blaster can be split into two weapons. He includes the Matrix of Leadership, which can store in his chest in the 'Evolved' form. The center of his Matrix of Leadership can be replaced with any Prime Master. In an undocumented feature, his rifle can be stored on his back as Optimus Prime by pegging it into Orion Pax's hands.The Takara version of the mold lacks the production numbers located at his right shins. Depending on the individual copy, Optimus Prime is prone to having a number of quality control issues: ranging from two left/right arms and/or legs/feet on the evolution armor, to lacking stickers on the trailer pieces.

Hot Rod would appear in the UK Marvel comic issue #234, "Prime's Rib!" This story is set in the near future, 1995, where Optimus Prime, Jazz and Hot Rod introduced the latest Autobot, Arcee, to the human feminists. She was met with displeasure by the humans, being called a token female and disliked for her pink color. They were then attacked by Shockwave, Fangry, Horri-Bull and Squeezeplay, who thought the Autobots would be unveiling a new weapon. The Autobots fought off the Decepticons, who escaped, but nothing seemed to please the human feminists.
A repaint of the Armada Supercon Optimus Prime, minus the Mini-Con, but instead had a Cyber Key with a Mini-Con port in it. Repainted to match Cybertron Galaxy Force Optimus Prime. This is supposed to be a drone which Optimus Prime controls to get into small places, built for him by Metroplex. Several paint variations of this toy exist, and early releases have the forearms swapped, just as had occurred with the last repaints of the mold.[61]
As with other Dark of the Moon Activators toys, this Optimus Prime (released under the Robo Power subline) is a very simple one-step transformation toy. You simply slam him down on the big blue button on the back end of his truck mode and he transforms thanks to spring-loaded mechanisms. To transform him back, just slam him down again on the same blue button.

The Jetwing jet pack attaches onto Optimus Prime via a part that hooks onto one of the hinges behind his neck, and a spring-loaded clamp that latches onto a recessed area under Optimus' back. The fuel tanks that form Optimus' Ion Blaster must be removed for this mode, and they can be stored inside the engines for the jet pack. The Jetwing can be used on previous Leader Optimus Primes from Revenge of the Fallen onwards, but due to the lack modifications seen in Jetwing Optimus Prime, the combination isn't as stable. The jet pack features four MechTech ports on the main wing articulation points, and two C joint mounting points on each wing. The Gatling Cannons both feature two MechTech ports and 2 C joint mounts on either side of each cannon.

Then he dreamed of awakening, only to find his troops smashed. Realizing his only hope for survival lay with Cybertron, Optimus then boarded the ship the Autobots were repairing, and travelled back to his home planet. Arriving on Cybertron, he found it completely under Decepticon domination. Optimus then met an old Autobot codger who pleaded that he return to Earth to gather a force that could overthrow the Decepticon’s regime. Optimus remorsefully told the old Autobot that there could be no reinforcements from the planet Earth. The two Autobots were then swarmed by Decepticon police officers, who Optimus fought until his dying breath…
Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
This Optimus Prime is a somewhat/nearly screen-accurate redeco of the Leader Class figure, but uses the original Leader mold instead of the Armor Knight retool unfortunately. In comparison to the first Age of Extinction Leader Class figure, his vacuum-metalized front truck bumper, sun visors, robot mode chest, smokestacks and side tanks chest was omitted, revealing the grey plastic underneath. His chromed chest was also stripped of chrome for adding paint operations, his shield was unpainted, and both of his sword and truck mode windows were casted in colorless plastic. He also features some extra silver paint on his robot mode forehead, and his white-colored Autobot insignia is slightly tampographed on the left. And lastly, his light-piping eyes is neutered by blue paint.
Animated Optimus Prime, in an Earth-based fire truck mode, appears as a hidden character in the Transformers Netjet video game by Hasbro. Instead of being leader of the Autobots, Prime was actually a washout from the Elite Guard. Despite no longer being a member, he maintains his military ranking of "Prime". The scale chart released for the series indicates Optimus Prime stands about 22 feet tall.[13]
During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[68] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[69]

The Power Plus series are similar to the Power series, except these come with the core that unlocks extra features. The Bumblebee figures in this series are nearly the same as the Power series versions (Camaro ‘Bee’s Power Plus figure has his unmasked head), so if you’re going to get them, and you want the cores, go with these versions. If you want Optimus Prime at this size, though, you’ll have to go with this version.
Hot Rod would make his first IDW Publishing appearance in a Spotlight issue focusing on him. In this, he was shown to be newly promoted to command of a group of Autobots including Gizmo, Backbeat and Dealer, who had been sent to secure the Magnificence, a device of some sort that could predict the future. Getting past the guardians, Hot Rod was swapping it with a fake to prevent the Decepticons from getting their hands on it when a seeming Decepticon ambush wiped out his squad. Determined to rescue the only survivor, Dealer, Hot Rod staged a daring solo rescue mission that managed to rescue Dealer - unaware that he was really Doubledealer, a Decepticon spy sent by Banzaitron to retrieve the Magnificence and now out to find where Hot Rod had stashed it.[10]
With the acclaimed Studio Series line marching onward triumphantly into 2019, we have just received a new review of the line’s latest offering, Battle-Damaged Megatron, which most of us know emulates Megatron’s appearance following the climactic final showdown between him, Optimus Prime and the Fallen in the second film. The review comes courtesy of YouTuber PrimeVs.Prime, who has thus far extensively catalogued the line beyond today’s subject. He goes into detail regarding the detailing - Read More
If he didn't send Sludge with them, the odds were 2 to 1 that the Autobots would all be destroyed as part of Operation Black Coral. The one possible positive outcome ended with Optimus fighting a duel against Megatron atop Mount Lomas in which Prime (somehow) split into his three components to surround his archenemy. This provoked Rumble into "assisting" his leader with an earthquake that destroyed the Decepticons' entire superfuel operation.
Available exclusively at Toys "R" Us, Rodimus transforms into a futuristic car that is a homage to the vehicle mode of Generation 1 Hot Rod. A panel on the car's hood, which is also the figure's chest, can be flipped to either show an engine block or the figure's Autobot insignia. The figure comes with an Energy Bow, capable of firing two missiles. His bow can also be tabbed to the roof of his car mode or snapped on his hand. The tabs that secure his bow in vehicle mode are 5mm wide, making it usable by other figures as well. His legs are normally bent for the underside of his car mode but can be locked straight during transformation.

At some point, Rodimus learned that the world known simply as Planet Q was under threat from the world-devourer, Unicron, but arrived too late to prevent its destruction. Years later, however, he encountered the planet's surviving ruler, Alpha Q, and sided with him in his plan to use Energon to regenerate and restore all the worlds consumed by Unicron – a plan that put him in opposition with Optimus Prime when they encountered each other once again. When Megatron succeeded in reactivating Unicron, however, Rodimus relented and submitted himself and his troops to Optimus Prime's command, and they were integrated into the main Autobot force as the battles continued to defend Alpha Q's successfully-regenerated worlds against the Decepticons.


On Cybertron, Optimus Prime kicked back to do a little bit of paperwork and reminisce. With Shockwave defeated, Cybertron was enjoying a new era of peace. He was interrupted by Hot Rod, who reported that a group of "pesky humans with their peashooters" were giving an Autobot team on Earth a hard time. Prime suspected Cobra's involvement and counseled Hot Rod not to be so dismissive of the humans. The Art of War #1 When the team returned to Cybertron and mysteriously vanished in the Gladiator Zone, Prime was prepared to go search for them, but was convinced by Hot Rod to stay behind and organize a peace ceremony. The Art of War #2
Optimus includes an spring-loaded missile firing "ion cannon" modeled after Megatron's shotgun from Dark of the Moon, with the missile features a sculpted shotgun nozzle on the front section. It can be held in his hand or attached to the top of the truck cab or truck bed via 5mm post, and, in an unadvertised feature, sports tabs on the rear-most handle that allow the Dark of the Moon Voyager Class Megatron toy to wield it. Also undocumented is the fact that the weapon can be stored under either of Optimus' shoulders.
Released as part of a new line called Transformers: Tribute, Orion Pax is a redeco of Titans Return Sergeant Kup, and transforms from a red-and-blue Cybertronic pickup truck which is also an homage to Generation 1 Crosshairs's vehicle mode G1 Optimus's e-HOBBY toy. His Titan Master, retooled from Flintlock, features a new face that is based on the Thrilling 30 Orion Pax toy. As a redeco of the Kup mold, Orion Pax still suffers the leg panel misassembly.
Certainly the most iconic, and most common, leader of the Autobots is Optimus Prime. But the thing about Optimus Prime is that he dies... a lot. And every time he dies, someone has to take his place-- until he’s invariably resurrected in one way or another, that is. In many storylines, including the original animated Transformers: The Movie, it’s Hot Rod who takes over as Rodimus Prime.

The other new additions were two black spring-loaded missile launchers that fire red projectiles. In vehicle mode, these attached to the soundbox (an echo of Powermaster Optimus Prime's cannons, perhaps), and could be held in Optimus Prime's fists in robot mode. These launchers were not created for Prime; they were retooled versions of the launcher from Barricade of the G.I. Joe line.

Available exclusively from Japanese clothing company A Bathing Ape in 2014, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a green color scheme matching the Convoy Reissue BAPE Ver. of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.
Megan Fulton, Tim Johnides, Jeff Williams, Dante Lauretta, Magnus Dahlsröm, Jayson Peters, David Michael, Gerry Tolbert, Andrew Smith, Ray Wehrs, Joel Becker, Scott Gaeta, Beth Kee, Joey Mills, talkie_tim, Danny Marquardt, Adam Bruski, John Bain, Bill Moore, Adam Frank, Lacey Hays, Peter Morson, James Needham, Matt Fleming, Adam Anderson, Jim Reynolds, Seiler Hagan, Bryan Wade, Petrov Neutrino, Jay Shapiro

As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984, a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.
He comes with a shield with a fold-out handle, allowing Optimus to hold onto it with either hand in robot mode. It has a simple transformation gimmick for vehicle mode which is activated by pressing a button at the top of the shield, causing the sides to spring outwards. In vehicle mode, the shield can be laid flat across the bed of the truck, attaching via a post on the back onto the truck’s trailer hitch. Alternatively, the bumpers on the shield can be rotated outwards, and the front can be bent down in order to form a new front end and hood for "battle vehicle mode", resembling the Stealth Force vehicle modes seen in Dark of the Moon.
A late-run extensive redeco of the Super Base Armada Optimus Prime toy, "Powerlinx" Optimus Prime sports the darker color scheme the character takes on in the Armada cartoon episode "Origin" following a Mini-Con power-up, but he is not precisely show-accurate—the deco would later be fine-tuned with more accurate details for release in Japan as the Magna Convoy DX giftset (see below). In addition to now sporting fully-mobile Super Mode arms without the movement-impeding tabs, Prime still comes with all his features and accessories, though for this release, his Mini-Con partner Sparkplug got retooled with a new rear chassis and a blinged-out golden chrome body as "Corona Sparkplug".
Another release of the Reveal the Shield Legends Class sculpt. The deco for its initial release is unchanged from the Transformers release from 2012, whereas the tooling is identical to the 2012 release's running change variant, with the retooled hands and a hole on the back of his head/top compatible with Cyberverse 3mm pegs. Bizarrely, the package art is lifted directly from the Generations Legends Class Optimus Prime/Autobot Roller two-pack's packaging, whereas the stock photos depicted on the back of the packaging are taken from Reveal the Shield Optimus Prime's packaging and only slightly altered, advertising a "Reveal the Shield" rubsign gimmick the toy doesn't actually have. Meanwhile, Hasbro's official stock photos provided to online retailers (including an in-packaging photo) depict the toy with the sword that came with the running change variant of the sculpt's 2012 release, even though the actual toy doesn't include the sword.
In Spotlight: Doubledealer, Hot Rod's search was interrupted by Dealer's arrival on Earth, with orders for Hot Rod: find the Magnificence and use it to learn what they could about the Expansion. Hot Rod took Dealer to his hiding spot, which turned out to be the planet where they first found the device. As Dealer and Hot Rod closed on the Magnificence, he went over his first visit to the planet in his mind, and how things could have gone so wrong. Eventually he began to have suspicions, and upon locating the Magnificence, asked it the question that haunted him: had Dealer betrayed him? Sadly, it revealed the truth, and Hot Rod was forced to kill Dealer as the traitor attacked. Looking down on his remains, Hot Rod realized the truth had been staring him in the face, he just had not wanted to accept it. He then used the Magnificence to find out all he could about the Expansion, and relayed the information to the Autobots.
Prime's body was entombed in a massive deep-space mausoleum with the many other fallen Autobots. In 2006, his grave was desecrated and his body reanimated by Quintessons in an attempt to destroy the Autobots by using Prime to lure their space fleet into a trap. The Matrix was able to purify Prime of the Quintesson influence, and he ordered the other Autobots to clear out while he piloted his flagship into the Quintessons' detonator, triggering the explosion of a nearby sun. Prime was supposedly destroyed in the explosion. According to "The Return of Optimus Prime", Prime's body was recovered from the craft by two human scientists, Jessica Morgan and Gregory Swofford, just minutes before the explosion. As their ship departed, it was coated with solar spores, which induce rage and madness in any sentient being they came into contact with, released by the explosion of the sun. Jessica's father, Mark Morgan, loathed all Transformers, and his hatred only grew when an attempt by the Decepticons to steal a heat-resistant alloy he had developed resulted in Jessica being paralyzed. Swofford and Morgan reconstructed Optimus Prime's body, planning to use it as a delivery system for the spores in order to destroy the Transformers.
The instruction manual for the MP-04S Convoy Sleep Version reveals a hidden message saying that Rodimus will be the next installment in the Masterpiece series. Concept sketches of the figure were released online in July 2010. The figure is a faithful modern recreation of the original G1 toy. Gimmicks include retractable binoculars, spinning saw blade and the Matrix of Leadership, but the figure's main feature is the ability to transform into both Hot Rod and Rodimus Prime. The transition between the two incarnations involves rotating the face, extending the legs and adjusting the spoiler on the back.
As seen in the episode "War Dawn", Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations. With this reconstruction, Orion Pax became Optimus Prime, the first of the Autobot warriors.
Through the years, there have been many action figures made in the likeness of the original incarnation of Optimus Prime, some of which have been featured in fiction, others of which have not. Additionally, some toy makers have made unlicensed toys in his image or accessories for the existing toys. The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno.[23] The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the Transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original Transformers toy line.
Optimus Prime started life as Optronix (Orion to his friends), Hardwired a data archivist at the Vaults. After taking note of a battle in which the Autobot leader Sentinel Prime had been defeated by Megatron, he was summoned to the Council of Ancients and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, gaining a powerful new body in the process. After dispatching a Decepticon assassination squad sent to, well, assassinate him, he ordered the Autobots to prepare to evacuate Cybertron, intending to leave the Decepticons to their own devices. The War Within #1
The energy of the explosion absorbed by the virus, the Autobots dug themselves out and set about recovering their fellows whom Megatron had used to power the cyber-virus in its early stages. Ironhide passed on a message from Megatron — there was a surprise in store for the Autobot leader. Optimus and some Autobots including Superion sped to San Francisco, where Megatron had unleashed Devastator. As Prime battled Megatron, he took time to save three humans who were threatened by falling debris, only for the humans to turn on him. The defeat of Superion turned the tide of the battle against the Autobots. Prime Directive #4
Part of the first wave of Transformers: Robots in Disguise Hyperchange Heroes, Optimus Prime transforms from a futuristic trailer truck to robot in just 3 easy steps! His arms & legs serve as his trailer, while his chest serves as his truck front. He is also one of the few Robots in Disguise Optimus Prime toys which does not feature a faux window chest in robot mode. Both of his arms are articulated with 5mm holes in each hand.
Like the First Edition figure, Battle Command Optimus Prime's truck kibble can be detached from the robot mode figure to form his separate vehicle mode on its own, but there is one single sacrifice is needed to be made, so brace yourselves: you need to actually trim off the wires that activates it's lights & sound gimmick in order to separate the kibble from the robot, so good luck if you wanna risk your hard-earned cash for that.
Though Prime's ultimate fate is unknown, in a story entitled "The Last Days of Optimus Prime", also from Transforce, Prime laments the new Transformers age without war and passes on to a Transformers afterlife, referred to as "J'nwan". The story is vague, however, and may be a metaphor for Prime rejoining the Matrix, as his time had come. In this realm, he was approached by the Predacon Sandstorm, who tried to plead for the help of Prime and the other legendary Transformers in dealing with a Unicron/Predacon hybrid named Shokaract. Prime refused, but later led a group of Transformers, including Megatron, Grimlock, and Soundwave), to distract the creature while Primus dealt the final blow.
Surprisingly, this was also the first Hasbro exclusive transforming Movie Optimus Prime figure to be based on the final design seen in Age of Extinction. He even features the forearms that Prime had before obtaining the Sword of Judgement, which unfortunately means that he is inaccurate to his appearance in the battle of Hong Kong and the entirety of The Last Knight. The sword's blade is still painted as the heated-up version from the concept art.
This mold was redecoed in 2000 as Car Robots Black Convoy, and slightly retooled as his US incarnation "Scourge". After Scourge, the next use of this mold was planned to be Toxitron, which ended up being canceled. The slightly retooled version of this mold was released in 2006 in Japan as reissue Battle Convoy, which was the name of this toy during the Japanese Generation 2. The reissue used the Robots in Disguise modified tooling, with a slightly modified deco using silver vacuum-metalized plastic on his chest and trailer sides along with additional paint applications and G2 symbols. The mold was also redecoed to create a new Generation 2 version of Ultra Magnus as an E-Hobby exclusive (unusual in that the character was killed in the course of Japan's Generation One fiction).
He includes the Sword of Judgment and Sentinel Shield accessories, which he can respectively wield and mount on his left forearm, all via 6mm post. In truck mode, the sword is stored underneath, while the shield mounts onto the trailer hitch. The sword also features a 5mm post on its hilt. Interestingly, the truck mode is able to pull G1 Optimus Prime's trailer.
This Voyager-sized Optimus Prime is an all new mold (with a similar transformation scheme to Age of Extinction Voyager Class Galvatron, notably the shoulders, rooftop backpack, and the leg/wheels combo) based on his Leader Class figure. He features a similar but different transformation scheme, which results in a somewhat clean robot mode, although most of his vehicle kibble hangs on his back. He also features the sword & the shield based on his final design in the movie, albeit the sword being painted similarly to the Armor Knight Optimus Prime's sword. His Sword can store underneath his Vehicle mode or his robot mode backpack, while the shield can be stored on the truck's fifth wheel hitch, which can also tow the trailer included from the Japanese exclusive Mechtech Voyager. Although the pectoral armor can be slightly pushed up a little bit further, the pieces have to actually stop at where the rectangular pegholes are located.
The original Optimus Prime toy started life as the Diaclone toy, "Battle Convoy", created by a team of Takara designers who came on board when the original designer fell behind. This team included Hiroyuki Obara (listed as the sole creator on the toy's patent) and famed mecha designer Shōji Kawamori. The toy transforms into two major components; the first component being a red and blue White Freightliner WFT-8664T cabover semi-trailer truck partially composed of die-cast metal, and the second component being a large silver trailer of currently-undetermined model.
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