Available only via mail-order through Dengeki Hobby magazine, the "Limited Black Version" of G1 Convoy is just that: a straight black repaint of the G1 Convoy toy. He comes with all his original accessories, appropriately redecoed (including a silver version of his axe), as well as a gold-chromed version of the "Calamity Defenser" Solitarium weapon that came with Psycho-Orb.
In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
In the series released by Marvel Comics, before the Great War broke out on Cybertron, the robot who would be Optimus Prime, before he received the Matrix of Leadership from Sentinel Prime, was a Transformer of note, displaying his skills in the Infraformers Sharpshooting Competition. When the war began, Prime quickly made a name for himself as a combat leader of the Autobots.
As Megatron explained that the Matrix was giving them a vision of the future, they witnessed themselves battling on Sherman Dam. The nature of their surroundings established, Megatron resumed the scheduled beating, but a series of setting shifts ended with Optimus reunited with Grimlock. Grimlock handed Prime a sword and suggested he finish Megatron for good. The War Within #5 Optimus found Megatron again, engaging him in combat and announcing that he was playing the game by Megatron's rules now—without mercy. Though he did not slay Megatron, he inflicted enough damage onto him to expunge from his memory the visions the Matrix had granted him. A short time later, Optimus joined the other Autobots in attacking the Decepticons who were trying to use Cybertron's planetary engines. Grimlock was finally impressed with Prime. Thanks to the combined efforts of Optimus and Grimlock's squad, the Decepticons were driven away and the engines were destroyed before they could tear the planet apart. Afterwards, Optimus's group arrived back at Iacon to find it destroyed. Optimus announced the Autobots were no longer evacuating the planet and threw away the Golden Disk full of the knowledge of his predecessors which the council had given him, saying he would choose his own course. The War Within #6
In this incarnation, Optimus Prime is the main protagonist and shows a near-xenophobic reluctance with interacting with other cultures, believing that such interaction would cause more harm than good. Consequently, he prohibits his team from mingling with the locals of Earth, Velocitron, and the Jungle Planet during their search for the Cyber Planet Keys. This attitude was drastically changed when Prime realized that the only way to acquire the Cyber Planet Keys from Velocitron and Animatros was to play by their laws.
Prime is armed with a spring-loaded missile launcher that stores on the rear of his truck mode (which becomes the backpack of his robot mode) when not in use. Like most of the weapons of the Energon line, it sports a 5mm post, allowing it to be held by most every Enegon figure, to combine with assorted other weapons and Energon weapons released in the series, and to peg into numerous compatible ports shared by many figures, like the hole in the radar of Prime's own trailer, or even conveniently placed 5mm screw holes like those of the Prime Force.
After returning with Ironhide's body, Hot Rod was shocked as Optimus Prime resigned his position as leader. When Optimus Prime left the Autobots and surrendered to humans, Hot Rod and few others decided to break from the main Autobot group and leave Earth. As he requested Omega Supreme's help, he met and stroke an alliance with a small group of Decepticons led by Swindle. They then began to build an interstellar vessel. Swindle informed Hot Rod that some of bots in the group have started calling Hot Rod, "Rodimus Prime". Ultra Magnus and his team arrived to arrest Rodimus, for committing treason for working with the enemy. Just then, Swindle walked over and said that he will take over now. Rodimus said that he had things under control, but Swindle dropped the charade and said he plans to take the ship off the planet, and kill as many Autobots as he can before that. Swindle gave the order for the Stunticons to merge into Menasor, his newest creation. After winning the battle against the Deceptions with help from Optimus and Spike's Skywatch soldier, Magnus found Rodimus and told him he was under arrest for willful collusion with the enemy. Rodimus attempted to justify his actions, but Silverstreak was fed up with him. Bumblebee interceded between Magnus and Rodimus, telling Magnus to back off. Magnus, not one to be ordered around, attempted to supplant Bumblebee's authority. Bumblebee snapped, and he told Magnus that they have felt lost and scared ever since Megatron stole the Matrix of Leadership. He also said that he was in charge until the Matrix is recovered and it chooses someone else. Hot Rod overheared this, as he snuck off and stole Ultra Magnus' shuttle, leaving Earth. He went to assault the Decepticon base on a satellite, taking the Matrix of Leadership back from Starscream, only to encounter a newly reformated Megatron, who blasted him in outer space, leaving him seemingly dead. Floating through space, Rodimus crash-lands on a desolate planet with the Matrix bonding onto his body which keeps him alive.
As he and Prowl discussed the wisdom of evacuating, a huge explosion obliterated the Forum of Enlightenment. Optimus led a team there, realising that the destruction was a message from Megatron. Leaving his team, he ventured underground, encountering Shrapnel, who blasted him into a pit. The War Within #2 Exploring the underground, Prime had a strange vision of a transparent version of himself, which warned that he had to grasp Cybertron's significance. Then he was attacked by Soundwave and the Insecticons, whom he was able to easily best by using the labyrinthine environment to his advantage. He then felt himself led to a confrontation against Megatron, and both faction leaders met atop of a bridge, overlooking a deep abyss. Starscream blasted the bridge Optimus and Megatron were standing on, plunging them into the chasm. The War Within #3 Recovering, Prime heard another disembodied voice telling him about Cybertron. Before he could look for a way out, Megatron found him, and informed him about the true nature of the Matrix, telling Optimus how it could be used to power Cybertron's planetary engines, transforming it into a space-faring war-world. This spurred Optimus to fight back, but before long, Megatron took control of the battle, smashing his fist into Prime's chest to get at the Matrix. A blaze of light enveloped the pair, who found themselves abruptly on 20th century Earth. The War Within #4

The Transformers Animated series was broadcast internationally in 2008 except in Japan, where it aired in 2010. This new series uses a very different art-style from the previous series. The Autobots and Decepticons, while fighting in space for possession of the Allspark, crash-landed onto a futuristic Earth and resume their battle after laying dormant for years. In addition to the Decepticons, the Autobots have to face the human villains as well. Classic characters such as Optimus Prime, Bumblebee, Prowl, Starscream, Megatron, Jazz and Ultra Magnus appear in this series.


Like the original figure, Powermaster Prime is composed of two major components: his truck cab, which transforms into Prime himself, and his trailer, which is essentially a heavily-armed version of the original. The trailer has a fold-down ramp to allow the storage of a smaller Transformer, or perhaps spare accessories. The trailer transforms into a battle station armed with two long black rifles and two grey double-barreled cannons (featuring seating for Powermaster engine figures), all of which Optimus Prime can also wield in his fists.
Optimus Prime leads Bumblebee, Drift, Kup, Prowl, Ratchet, and Wheeljack in Las Vegas when a Cybertronian ship crashes, containing Galvatron, Cyclonus, Scourge, and an infestation of zombies from another universe. Galvatron attempts to take command of the Autobots and, after fighting them, explains his mission to stop an undead infestation. Wheeljack sets up an energy shield around the city to keep the infestation contained, but it only last for 24 hours. Despite the containment effort, Kup realizes that Bayonet, a Decepticon in Galvatron's command, is not all she seems. She turns out to be the extradimensional vampire Britt.[17]
The key sports a tampographed Autobot insignia, a red border, and the Key Code "D56B" tampographed on the back. This code, when entered on Hasbro's website, was supposed to unlock additional information on the character or the toy, but due to an error on behalf of Hasbro, it unlocked information intended for Optimus Prime's wave-mate, the aforementioned Deluxe Class Demolishor; Optimus Prime's information was instead unlocked using the code "dt67", which was tampographed on the back of the Cyber Key included with said Demolishor toy.

The all new 2006-2007 Classics line featured characters from the original series in updated forms. Hot Rod (now called Rodimus due to trademark reasons) was in the first wave of Autobots along with Optimus Prime and Bumblebee. Due to most of the Classics lacking visible Autobot and Decepticon insignias, this figure lacks the distinctive Autobot symbol seen on the chest of all other versions of Hot Rod/Rodimus, to which fan companies have responded to with alternative stickers. His vehicle mode is based on an obscure Japanese Supercar, the Dome Zero, manufactured by DOME Co. Ltd in 1978.[citation needed]
In his stronghold, Serpent O.R. questioned Prime about his own worthiness to carry the Matrix, but Optimus broke free of his chains and aggressively ordered him to surrender. The Art of War #4 A group of Decepticons broke in and nearly took Prime apart, but not before Serpent O.R. took the Matrix for himself and changed into the massive Serpentor Prime. The Matrix showed Serpentor Prime the error of his ways but as he was about to commit suicide Cobra Commander tripped a device and took over Serpentor Prime's body. Moments before he crushed Arcee, a severely damaged Optimus Prime threw Hawk toward the Matrix but warned the human not to touch the artifact. Hawk did so anyway and through a quasi-mystical transfer of power Serpentor Prime was vanquished.
This redeco of Henkei Convoy is cast almost entirely in translucent colored plastic. Also known by the nickname "Crystal Convoy" among fans, it was first released as an exclusive for the Japanese convention Tokyo Toy Fair 2008, limited to 1000 pieces at the event, but was later made available through e-HOBBY. It was sold in a monochrome-blue version of Henkei Convoy's regular packaging.
This new smaller mold of Optimus Prime features a similar transformation to the original toy. Unlike most transformable figures in this line, Optimus completely lacks 5mm fist holes. Compared to the finalized toy, the product photo on the back of the box has a number of deco differences, most notably silver thighs and white accents above the front windows in addition to those below. The same box photo and the more deco-accurate stock photo (right) also neglect to fold out his fists, which is the only other step in his two-step transformation.

Reissued in 2003 as part of Takara's Transformers Collection line of reissues. This version (#13 in the Collection series) was retooled from the 2000/2002 Rodimus Major tooling in order to make the fists and engine block hole wide enough to equip Firebolt. In addition, the original 2 guns had their posts modified so that a Targetmaster Hot Rod could still use them, if the owner chose to.

Optimus includes an spring-loaded missile firing "ion cannon" modeled after Megatron's shotgun from Dark of the Moon, with the missile features a sculpted shotgun nozzle on the front section. It can be held in his hand or attached to the top of the truck cab or truck bed via 5mm post, and, in an unadvertised feature, sports tabs on the rear-most handle that allow the Dark of the Moon Voyager Class Megatron toy to wield it. Also undocumented is the fact that the weapon can be stored under either of Optimus' shoulders.
Entertainment Pack Optimus Prime is a slight redeco of the SDCC figure, with some deco differences between the SDCC release; this version has gray windows instead of blue and is missing some of the silver deco on the helmet and roof/feet, as well as the yellow paint on his lights. His midriff is also darker. Optimus also comes with a similarly-scaled Megatron and PVC figurines of Jack Darby, Miko Nakadai, and Raf Esquivel.
After the film, in season three, Rodimus did not have time to rest on his laurels as commander, immediately finding himself and the Autobots targeted by the Quintessons, who lured him to their planet of Quintessa and detonated it in hopes of destroying the Matrix. Rodimus and the Autobots survived, however, and Rodimus proceeded to voluntarily short-circuit himself to allow his life-force to enter the Matrix, feeling that the answer to the mystery of the Quintessons' identity lay within it. His hunch proved correct – the Quintessons, he discovered, were the Transformers' creators, and Rodimus knew that the future would be a difficult time for the Autobots.
Power of the Primes "Evolution Optimus Prime" transforms from a truck with a trailer into a robot and back. The individual truck transforms into his "Orion Pax" form based on his appearance in the Generation 1 episode "War Dawn", and he is able to form the core of Optimus Prime's robot mode. His trailer forms Prime's entire body, and his ion blaster can be split into two weapons. He includes the Matrix of Leadership, which can store in his chest in the 'Evolved' form. The center of his Matrix of Leadership can be replaced with any Prime Master. In an undocumented feature, his rifle can be stored on his back as Optimus Prime by pegging it into Orion Pax's hands.The Takara version of the mold lacks the production numbers located at his right shins. Depending on the individual copy, Optimus Prime is prone to having a number of quality control issues: ranging from two left/right arms and/or legs/feet on the evolution armor, to lacking stickers on the trailer pieces.

In the United Kingdom, this Optimus Prime was released as an Argos exclusive along with several other sets branded as part of the Reveal the Shield subline imprint. His United States release was initially claimed to be exclusive to Target by online retailers from Asia, but even though the other Reveal the Shield products eventually became available at Target, Voyager Class Optimus Prime was released as a Toys"R"Us exclusive in the United States instead, complete with a "Toys"R"Us exclusive" sticker. Also, both his United States and Asian releases lack the "Reveal the Shield" logo the United Kingdom release has (but still feature the "Reveal hidden images" call-out).


Henkei! Henkei! Transformers Convoy is a redeco of Classics Voyager Class Optimus Prime. He features a significantly altered colour scheme, generally to make the toy more closely resemble his appearance in the Generation 1 cartoon and the original toyline. His truck mode features less silver paint striping, but compensates with a vacuum-metalized grill/fender area. In robot mode all of his previously grey plastic is replaced with red plastic, with a majority of it being painted silver, chromed, or painted gunmetal gray. He features a different shade of red, blue, and clear blue plastic than the Classics version. Since Henkei! toys do not feature a heat-sensitive rubsign, Henkei Convoy has two Autobot sigils tampographed onto his shoulders.
When Optimus and Hound eventually made their way there, they found that C-81 and his gang of criminals had escaped prison and were combating the Waruder soldiers responsible for the planetary shutdown. Optimus mistakenly assumed that C-81 and his goons were there on purpose, and joined them in fending off the invaders. They were soon joined by Burn Out and Lift-Ticket, who informed the Cybertronians that they had stumbled across the Waruders' main hive. Lift-Ticket explained the Waruders could be repelled if he managed to get a sample of the hive's venom. Optimus was willing to go along with Lift-Ticket's dangerous plan, despite C-81's skepticism. However, the battle came to an end when C-81 managed to grab a hold of the Waruders' leader, and forced the bug into peaceful negotiations. Optimus agreed to allow the Waruders to migrate to another Cybertron via C-81's illegal interuniversal gate, in exchange for a venom sample that would be used to create an anti-toxin to revive the TransTech. The General nonetheless impounded C-81's gate afterwards, though he did let the criminals "slip away" as thanks for their part in thwarting the Waruder invasion.
A giant-sized transforming Optimus Prime figure is set to be released for the third film. The set comes with a Leader Class-sized Optimus Prime figure and a trailer that transforms into his Omega Combat Armor - both of which combine to form Prime's Ultimate mode.[126] This set will be released on August 1st, 2011, a month after the film's premiere.
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This Optimus Prime is an extensive screen-accurate redeco of the Dark of the Moon Supreme Class/Leader Class Striker retool, using the Ion Blaster accessory from the Buster Optimus Prime and the Toys R Us Japan-exclusive battle blade accessories. He also comes with the Knuckle piece and the Battle Hooks and uses the 2-2-1 articulated fingers featured from the second Asia Premium Series release. He also features a Japanese language sound box for his voice gimmick, replacing Peter Cullen's "I am Optimus Prime" voice line.
One detail not reflected in most of Hasbro's photos is that the sun visors above Prime's windows are mounted on ball joints and can be positioned like they are in his CG design. The hood halves on his arms can slide up on their hinges and the blue panels at the back of Prime's lower legs can be pulled out slightly as well for further screen accuracy.
This gold vacuum metallized version of Optimus Prime is a prize in Hasbro's Asia Age of Extinction campaign. To qualify for winning this toy, one must be the biggest spender of the day during the midnight launch of the AoE toyline at specific Toys R Us or participate in a lucky draw. This toy is limited to 7 pieces. 2 are in mainland China, while Hong Kong, Malaysia, Thailand, Singapore, Taiwan each have one.
At some point, Optimus Prime disappeared under mysterious circumstances, and Ultra Magnus arrived from Cybertron to take his place as Autobot commander. Galvatron's Air Attack Prime eventually returned many centuries later, now sporting a Powermaster body, and rejoined the Transformers' war after it had moved from Earth to the alien planet of Nebulos.

A Voyager-class two pack of Classics Optimus Prime, representing the Generation 1 version of the character, and a redeco of Age of Extinction Evasion Optimus Prime representing the Movie character (The deco patterns is most likely to emulate the character's design in 2007, with vague results). Like Rusty Optimus Prime (seen below), he features flames on his vehicle mode doors.
These include two large guns, patterned after the new weapons included with the G2 version of the classic Optimus Prime toy, which can be attached to the trailer in a similar fashion to those of Powermaster Prime. Also included are two additional (blue) Prime heads, sculpted explicitly in the style of Generation 2 comic artist Derek Yaniger's interpretation of Prime, especially as seen on the cover of the first issue, one pristine and the other battle-damaged.
In the Autobot Campaign, Optimus Prime provides intelligence and missions to Bumblebee in his search for the Allspark. Eventually, the clues lead the Autobot to Sam Witwicky. After saving Sam from Barricade, Bumblebee finally completes preparations for the Autobots to arrive on Earth. Once on Earth and having informed the two teenagers of their mission, Prime and the Autobots are discovered by Sector 7. Optimus sends Jazz on a high-speed destruction distraction mission, then sends Ironhide to rescue Jazz from a double-threat posed by the government agents and various Decepticon scouts. When Bumblebee is captured, Prime transforms and chases the chopper which from which the small Autobot is tied. After a lengthy chase, Prime manages to catch the net, only to be thrown off by another Cybertronian meteor. As Bumblebee is carried away, Optimus promises he will not fail him again. Jazz informs him that the meteor is not an Autobot. Prime confronts the new threat, who turns out to be the Decepticon triplechanger Shockwave. The two battle it out across Tranquility before Optimus finally destroys him. During the battle, Optimus overhears Starscream's transmission revealing the location of the Allspark. Optimus then returns to an intel role as he guides Bumblebee in his mission to retrieve the Allspark from Hoover Dam. Unfortunately, the Decepticons manage to free Megatron, leading to the final battle in Mission City. As the Autobots battle it out with the Decepticons to protect Sam and the Allspark, things seem to take a turn for the worse as Megatron finally arrives. Before he can claim the Allspark, Optimus attacks him. Optimus defeats Megatron and leaves him on the ground, seemingly devoid of life. However, just as Sam is giving the Allspark to Optimus, Megatron awakens, leaping at Optimus with his chain-flail out, making one last attempt at defeating his adversary. Optimus grabs the chain, pulling Megatron in closer, and, with the Allspark clutched in his fist, delivers a punch through Megatron's spark, killing him. Optimus reflects on the losses and rewards of this battle, as the Autobots have a new home, but many were killed in the battle. The story ends with Optimus and the Autobots choosing to remain in Earth, proclaiming it as their new home.
The second Nightwatch Optimus Prime was released as part of the "AllSpark Power" second half of the Movie line. He is similar to the UK version of Nightwatch Prime, replacing most of his red and blue with different shades of blue and black, retaining his resemblance to Diaclone Powered Convoy in most respects. However, the subdued black and copper on the first Nightwatch Prime have been replaced with gold and a very bright blue, to signify the All Spark energy affecting the Transformers.
Early in this new series of encounters with Megatron, Red Alert contacted the Autobots on Earth and asked for Optimus Prime to join then on Velocitron. Ransack and Crumplezone tricked Hot Shot and Dirt Boss into believing that a race between them would determine which of them would be allowed to race Override for the Planet Cup. During the race, Ransack and Crumplezone caused a rockslide that buried Hot Shot. Hot Shot was saved when Optimus Prime, Vector Prime, and Landmine arrived, but Optimus was upset that Hot Shot had become involved with the locals. Clocker and Brakedown were eager to help the Autobots. After being unable to obtain the Planet Cup from Override herself, Optimus Prime endorsed Hot Shot's plan to win the cup in a race with the aide of the other Autobots. Ransack and Crumplezone were contacted by Megatron and were told to keep on eye on things. They also decided to enter the race, either to win the cup and cause as much damage as they could to the other racers. Override, Dirt Boss, Ransack, Crumplezone, Optimus Prime, Hot Shot, Red Alert, Landmine, Clocker and Brakedown participated in the qualification round. In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
Really great, well-researched article. I think you hit the nail on the head here – the fact that there are more expensive sets than ever before affects perception. Also, I’m pretty sure the presence of a baseplate (light but large) in the old sets made them seem bigger. I don’t like the lack of baseplates in new sets – it does make them seem smaller.
Just as Marvel Comics produced a companion comic to the original Transformers toyline that differed from its animated counterpart, so did Dreamwave produce a comic to go along with the Transformers: Armada and Energon lines that owed little to their animated fellows. This incarnation of Optimus Prime, however, is not particularly different from his animated counterpart in personality.[51][52]
Optimus Prime leads Bumblebee, Drift, Kup, Prowl, Ratchet, and Wheeljack in Las Vegas when a Cybertronian ship crashes, containing Galvatron, Cyclonus, Scourge, and an infestation of zombies from another universe. Galvatron attempts to take command of the Autobots and, after fighting them, explains his mission to stop an undead infestation. Wheeljack sets up an energy shield around the city to keep the infestation contained, but it only last for 24 hours. Despite the containment effort, Kup realizes that Bayonet, a Decepticon in Galvatron's command, is not all she seems. She turns out to be the extradimensional vampire Britt.[17]
In late 1993, Hasbro relaunched the Transformers franchise with the Generation 2 line, with production again largely being done by Takara. The subgroups concept was done away with for the first year, but there were no new molds or characters. Generation 2 re-used the molds for many of the characters from the 1984 and 1985 line, but with mostly different color schemes and finishes, as well as different weapons and accessories. Megatron's figure was released later on. As noted previously, Megatron's original alternate mode, or "transformation identity", was a handgun with attachments, but in Generation Two, this was changed to a tank due to safety and security concerns. Most of the 1994 figures were re-releases or recolors of European G1 releases.
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