After a period of effective leadership, which saw the activation of several new Transformers including the Aerialbots, who Prime infused with life using the Matrix, Prime engaged Megatron in a video game duel for possession of a super fuel. Prime was victorious, but Megatron implemented a cheat code that killed Prime later. Autobot surgeon Ratchet's subsequent efforts to restore him were unsuccessful, and his body was launched into space. The Autobots were unaware of the presence of the physical Matrix within the corpse. The funeral barge eventually crashed on a giant moon and, as it lay there for an untold time, the Matrix reached out to nearby living organisms, studying and recreating them.
When Highbrow was captured by the Decepticon leader Scorponok, Optimus Prime agreed to surrender himself to ensure his fellow Autobot's safety. Naturally, though, Prime did not expect Scorponok to hold up his end of the bargain, and he had Hosehead and Fizzle rescue Highbrow while he allowed himself to be imprisoned. Their mission successful, Hosehead and Fizzle then sprang Prime from his cell, and the team beat a hasty retreat. Autobot Hostage

Following our last article on in hand images of Studio Series 38 Voyager Class Optimus Prime (from the Bumblebee film), TonTon Reviews (who put up the in hand images), has come through on what they said and posted their review! This review allows us to get the best look at the toy yet, as well as its surprisingly complex transformation. We see the ion blaster included stores between his legs in truck mode to fill in the gap and hold it togethyer. The backpack in robot mode also has 5mm - Read More


Exclusive to LDH Shop, this redeco of the Music Label Convoy toy is utterly ridiculous and was created as a promotion for the Japanese pop band EXILE. While Convoy himself has EXILE written on his right forearm, his trailer sports the "Love Dream Happiness" tagline of LDH Inc.[1], as well as the "EXILE Perfect Year 2008" logo of the "EXILE Perfect Year 2008 Ultimate Best Box" boxset, which was released some months after he was.
The success of Beast Wars and the change in storyline resulted in its second phase: Beast Machines. Like Beast Wars, the name Transformers was used only as a secondary title. While still a success, the storyline and direction borne by Beast Machines was questioned and criticized by the most ardent fans who knew the previous history of the Transformers. Also, there was a clamor for a return to the original idea of the Transformers, that of their being protean robots with nearly humanlike artificial intelligences who transformed into vehicles or devices.
In Transformers: Armada, Optimus Prime shares the role of main protagonist with Rad, Alexis, Carlos, Starscream and Hot Shot. The Optimus of this universe shares many similarities with his parallel universe versions, including nobility of spirit and a strong desire to protect all humans on Earth. In this continuity, the two sides are not looking for energon, but a small race of power-enhancing transformers known as Mini-Cons. Optimus led his small band of Autobots to stop Megatron from acquiring their power for himself.
Something of a shellformer, Convoy Nike Free is colored primarily white and red in his alt mode of a realistic-looking, scaled-down Nike sneaker, complete with (gratuitously long) real fabric shoelaces. In robot mode he incorporates some additional blue and silver in predictable areas and has a somewhat uniquely-shaped yet instantly recognizable G1-inspired head.
Available exclusively from Japanese 7-11 stores, MP-711 is an Ultra Magnus-decoed Convoy—white with green and blue highlighting—themed with 7-Eleven logos. Unlike most MP-10 redecos, he comes with a trailer, Roller, and Spike figure, who is sporting a 7-Eleven uniform. Roller and the combat deck come with 7-Eleven logos, however Convoy's shoulder logos are stickers with the option of a green 7-Eleven logo or the standard Autobot logo on either shoulder.

Kiss Players Convoy is a redeco of Alternators Optimus Prime. While the figures may appear similar at first glance, given that Kiss Players Prime is still red, blue and black, there are many subtle differences, not least of all the replacement of the Alternators figure's bare, flat red plastic with a deep metallic red paint. Several of his body parts are cast in different colors of plastic (for example, his shins, formerly black, are now blue, while his formerly-blue hands are now black), and he features more intricate paint applications on his shoulders, and especially his pelvis, which is decorated to look like Prime's traditional bumper.
Available only at KB Toys, Machine Wars Optimus Prime is a redeco and slight retool of the European Generation 1 exclusive Turbomaster leader Thunder Clash, transforming into a Cybertronic truck cab. It's easy to see why Thunder Clash was chosen to become the new Optimus Prime, given his adherence to Prime tradition: the cab disconnects to become the robot, while the trailer unfolds to become an assault tower with twin missile launchers. On the original Thunder Clash version of the mold, the launchers operated on a gravity-feed system that saw a new missile drop into the launcher from above each time one was fired, allowing for twelve to be fired in rapid succession, but for Machine Wars Prime, this feature had to be dialed back for safety reasons. The missiles had to be lengthened to prevent choking hazards, and so the toy's launchers were modified to accommodate them, becoming straightforward spring-loaded single-firing weapons.
In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
The two sides found themselves equally matched until the Constructicons merged into The Devastator. The tables were turned once more when the Dinobots appeared, and mercilessly slaughtered the Constructicons. The Decepticons' plan foiled, Optimus decided that the Autobot-Decepticon war had come to an end, despite Megatron's protests to the contrary. He and his Autobots then drove away victorious. Battle for Earth
Inspired by the 1985 promotional version of Optimus Prime that featured Pepsi stickers on his trailer, this outlandish incarnation of Prime is a slightly altered version of Takara's 2005 Pepsi Convoy figure (which represented a different character to Prime). The figure was only sold by Hasbro Toy Shop at various conventions, and given away as a promotional prize by Pepsi, via their Mountain Dew brand.
His main gimmick, however, is his quintet of "Firebreath Cyclocannons"—spring-loaded dragon-headed missile launchers mounted on an ornate, rotating circular contraption attached to his back/roof. Turning the handle on top makes the backpack rotate and cycle through each cannon, and pressing the handle's button will trigger and fire whatever cannon is at the top/front. When the cannons are cycled through in robot mode, his eyes and windshield-chest light up, and one can alternatively rotate (but not fire) the cannons and activate his light-up features by pushing down on the fake spiky fenders on his stomach. Out of the package, the handle itself comes detached to allow the rest of the toy to fit.

General Optimus Prime later attended a meeting of the Convoy held by Starscream. There, he assured the others present that he had been mistaken about the rumored Megatron's identity. Starscream was convinced, but the rest of the Convoy were savvy to the truth. The other Optimuses supported General Optimus Prime's decision, stating that if C-81 had earned the General's trust, that was good enough for the rest of them. Optimus was later seen hanging out with Spy-Eye on his off-time. Cybertron's Most Wanted


Released as part of the Target-exclusive Reveal The Shield subline, this Tiny Turbo Changer 3-pack contains a redecoed Optimus Prime and Bumblebee (in their first non-blindpacked release) and a new Steelbane figure. This version of Optimus features red wheels & Tech Spec-esque patterns on his robot mode chest and... groin-flaps, though the real decoding is on his vehicle mode roof, which when seen through the attached clear-red weapons (or similar plastic device) reveals... an Autobot symbol. Surprise.
While stock photos and renders show the figure with a faceplate, this image posted by the Transformers Facebook page shows him with his mouth exposed. This was later found as a variant at least once. A running change was made, changing the blades to be more translucent. The semi-translucent blades release features a date code "73461", whereas the translucent orange blades version features a date code written as "80171".
The official international Transformers convention is BotCon, but other fan events include Auto Assembly and TransForce in the UK and past Transformers only events have included BotCon Japan, BotCon Europe and "OTFCC". The first larger Transformers convention in the Nordic countries is called "The NTFA Mini-Con", with official support from Hasbro Nordic, and was held by members of the NTFA - The Nordic TransFans Association, for the first time on November 3–4, 2007. The second NTFA convention with official support from Hasbro Nordic, now renamed "NordCon" (to avoid copyright problems with the name "Mini-Con") was held in Aalborg, Denmark from 19 June to 20 June 2010. It featured Simon Furman as a guest of honour. In 2011, NordCon and Auto Assembly joined forces to create a new convention called Auto Assembly Europe, which first took place in Uppsala, Sweden, in November 2011.[6][7]
Optimus Prime has a wide range of articulation for a relatively bulky figure. He has ratcheting joints in his shoulders, elbows, hips and knees, with swivel joints and ball joints supporting them in his biceps, lower knee joints and ankles. Again, unusually for a mainline figure, especially at the Leader pricepoint, his hands have individually articulated fingers and thumbs, but no wrists.
In some continuities, though, it’s our lovable pal Bee who takes the leadership reigns. In the animated series Transformers: Robots in Disguise, with Optimus having died at the end of the previous series, Bumblebee starts off as the Autobot leader, but he’s apprehensive about it. And he even takes the leadership mantle in the live-action film series; taking over for Optimus, who leaves the Autobots behind to head into space to search for the Seed at the end of the last movie, Age of Extinction.
Alternators Optimus Prime transforms into an accurate 1:24 scale Dodge Ram SRT-10. The vehicle mode features rubber tires, functional steering, opening hood, tail gate and doors with a detailed cabin interior. Several of the details of his robot mode body are based on the sculpt of the 20th Anniversary Optimus Prime figure, but the head itself shares more similarities with the Powermaster mold. He is armed with a small pistol which transforms into his vehicle mode engine.
One peaceful day, Optimus decided it was too quiet, and sent Bumblebee and Mirage to find out what the Decepticons were up to. Sure enough, the Decepticons were looking for a factory, so Optimus had Mirage create a holographic factory as a trick, and ambushed the Decepticons. Optimus himself hurled Megatron into orbit. Decepticon Patrol Optimus and his Autobots rescued Sparkplug and Buster Witwicky when the pair were captured by Decepticons, and afterwards Prime was amazed when Sparkplug repaired Wheeljack and Prowl. After Bumblebee and Hound discovered that the Decepticons were attacking Hoover Dam, Optimus and his team defeated them. The Deadly Fuel Shortage
Available exclusively from Japanese clothing company A Bathing Ape in 2015, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a unique deep red color scheme matching the Convoy Reissue BAPE Ver. RED of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.

The Optimus Prime Kreon in this set is based on the character's rusty, crusty "evasion mode" from the Age of Extinction movie. He has a ferrous-metal backpack, which is used to interact with the magnetic parts in the various sets. In this specific set's case, it's so he can be grabbed by the buildable Strafe's dino-claws, once Strafe uses said claws to open up the "laser" cage made to contain Optimus. (Yeah, we know Strafe appears way after Optimus ditched this look in the movie.)
In 2004 the LEGO group was in trouble. They were losing money and losing market share to other toys and entertainment products4.  In order to address some fundamental issues in their business, they needed to cut costs. Leading up to this crisis, LEGO bricks had been adding new designs and colors without consideration for the cost to the business. LEGO went through a large reorganization and cut the production of unique elements in half, the variety of colors in half, and the number of suppliers by 80%. This, in addition to an increase in licensed sets and an expansion into video games, saved the LEGO Company.
Millions of years later, Optimus was one of the thirty-five Autobots rebuilt into modern machines by the ship"s computer. Some time later, Jazz reported that he had spotted Decepticon activity at a nearby construction site. Optimus decided to take a proactive angle to their war with the Decepticons, and led the entirety of his troops to the Decepticon base. Once there, they found themselves allowed in by Megatron, feigning a friendly demeanor. Not fooled by Megatron's claims that he was making an honest living heading a construction company, Optimus engaged the evil robots in combat, before being blasted out of the Decepticon base. Optimus and his troops were sent tumbling down the cliffside beneath their feet. The Autobots suffered only minor damage from the fall, and after getting patched up, moved out once more to stop Megatron's plan, now well under way. Megatron was holding millions of humans hostage in a bid to get the Earth to surrender unconditionally to the Decepticons.
In one possible scenario, Optimus was surprised to see Beachcomber return to Autobot headquarters soon after his departure. Beachcomber informed Optimus that he had uncovered the Decepticon's newest hidden fortress, and he suspected that the Decepticons were up to something big. Optimus sent out Beachcomber once more, this time along with Powerglide and Windcharger to investigate the Decepticons' plot further.
After a period of effective leadership, which saw the activation of several new Transformers including the Aerialbots, who Prime infused with life using the Matrix, Prime engaged Megatron in a video game duel for possession of a super fuel. Prime was victorious, but Megatron implemented a cheat code that killed Prime later. Autobot surgeon Ratchet's subsequent efforts to restore him were unsuccessful, and his body was launched into space. The Autobots were unaware of the presence of the physical Matrix within the corpse. The funeral barge eventually crashed on a giant moon and, as it lay there for an untold time, the Matrix reached out to nearby living organisms, studying and recreating them.

In a rare move, there were no brick and mortar store exclusives in Western markets for the regular Prime line. The "Rust in Peace" special edition of Terrorcon Cliffjumper was available at San Diego Comic-Con and Hasbro Toy Shop, while the "Dark Energon" series of translucent redecos was sold by online retailer BigBadToyStore. All of the "Dark Energon" toys were available at general retail in Singapore and Malaysia, and the Voyager Class figures were also available at general retail in the Philippines.


Another version of Prime was also available in the second wave of the Smallest Transforming Transformers series as a chase figure. This almost entirely white version of the figure is clearly based on the version of the original Prime cab robot used in the Generation 1 Ultra Magnus figure, but was nonetheless sold as Optimus Prime for the Smallest line.
Available exclusively from Japanese clothing company A Bathing Ape in 2017, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a unique black color scheme matching the Convoy Reissue BAPE Ver. BLACK of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.
We may be four days in 2019, but that certainly isn't too late to post a special New Year's message from everyone's favorite yellow Volkswagen Beetle, right? To promote the upcoming Bumblebee Movie premiere in Japan in March (that's right, March!) a New Year's video message from Bee himself has been posted to YouTube and Twitter. What the actual message says we don't know, but we'll update when we do. The message is then followed by a full scene clip (in English with Japanese subtitles) where - Read More
Optimus made his way to the Primal Basilica, where he found Perceptor standing over the Mistress of Flame's battered corpse. Unable to do anything for her, Prime activated the Basilica's defenses as a means of stalling Trypticon. Learning from Perceptor that Rodimus had given up the Matrix, the two entered the chamber of the Chorus of the Primes to have the Matrix returned to him. Desperate Actions However, Optimus revealed the Matrix was not for him, but rather for Perceptor, as he wanted to make sure it would be taken as far away from Trypticon's grasp as possible. He guided Perceptor to a secret exit from the Basilica and sent the scientist on his way. Run for Our Lives Warned by the Chorus to "beware the power of the Primes", Optimus charged back towards the battlefield and began attacking Trypticon, rescuing Victorion. Optimus led the Combiners in battle against Trypticon, but the Titan managed to hit him, sending him hurtling towards some sharp rubble. Thankfully, he was caught at the last moment by Fortress Maximus. In Good Hands
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