The TakaraTomy version, part of the seventh wave of Japanese Prime toys, is dubbed Arms Master Optimus, uses darker, metallic plastics, casts the backs of his thighs in metallic red, replaces his metallic silver paint with glossy gray, and replaces a few of his paint operations with customer-applied foil stickers, such as his insignias, shins, headlamps, the tiny yellow lights on his torso, and the blue deco on his truck panel sides. He has also been retooled with additional 5mm pegs for his thighs, roof, and lower backpack, as well as ports for his forearms, shoulders, smokestacks, fuel tanks, and roof. Instead of the rifle, he comes with a very large Matrix which can tab onto his chest as armor or mount onto the back of the truck cab, with the Matrix also being covered in 5mm posts and holes so that Arms Microns can be attached to it. He additionally comes with a clear-blue "Shining" version of the Arms Micron, R.A., who can combine with the Matrix to form the colossal Matrix Saber.
Part of 9th wave of One-Step Changers, and the first of the Combiner Force subline, this Optimus Prime is yet another new mold, with a different transformation scheme (a similar engineering to Age of Extinction's Bumblebee) consisting of pulling the switch on the back (do not hold the truck kibble when you transform him). Like most One-Step Changers, Optimus Prime features limited articulation on the shoulders, and features 5mm compatible hands.
The actual events of the Autobots and Decepticon coming to Earth were never printed by Dreamwave comics, but flashbacks of the events are printed later. These flashbacks suggest that the Autobots allied with humankind and defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, but the ship was destroyed as part of a military conspiracy to take control of the transformers. A terrorist organization, run by the enigmatic Lazarus, was able to seize control of several of the Transformers that fell back to Earth while the U.S. military was occupied with locating Prime's body. Before his departure, Prime had entrusted a small portion of the Matrix to Spike Witwicky, who was forced by the product chief, General Hallo, to use it to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades, and then faced off against Megatron in San Francisco.
Early in this new series of encounters with Megatron, Red Alert contacted the Autobots on Earth and asked for Optimus Prime to join then on Velocitron. Ransack and Crumplezone tricked Hot Shot and Dirt Boss into believing that a race between them would determine which of them would be allowed to race Override for the Planet Cup. During the race, Ransack and Crumplezone caused a rockslide that buried Hot Shot. Hot shot was saved when Optimus Prime, Vector Prime, and Landmine arrived, but Optimus was upset that Hot Shot had become involved with the locals. Clocker and Brakedown were eager to help the Autobots. After being unable to obtain the Planet Cup from Override herself, Optimus Prime endorsed Hot Shot's plan to win the cup in a race with the aide of the other Autobots. Ransack and Crumplezone were contacted by Megatron and were told to keep on eye on things. They also decided to enter the race, either to win the cup and cause as much damage as they could to the other racers. Override, Dirt Boss, Ransack, Crumplezone, Optimus Prime, Hot Shot, Red Alert, Landmine, Clocker and Brakedown participated in the qualification round.
 This is an arbitrary line but it is a line that needed to be drawn. There have been many promotional sets over the years which have very few pieces but carry a higher price because of their promotional status. These can range from keychains to individual minifigs to seasonal items. They are not representative of the typical price of a LEGO brick and therefore should not be included in the evaluation.

The official international Transformers convention is BotCon, but other fan events include Auto Assembly and TransForce in the UK and past Transformers only events have included BotCon Japan, BotCon Europe and "OTFCC". The first larger Transformers convention in the Nordic countries is called "The NTFA Mini-Con", with official support from Hasbro Nordic, and was held by members of the NTFA - The Nordic TransFans Association, for the first time on November 3–4, 2007. The second NTFA convention with official support from Hasbro Nordic, now renamed "NordCon" (to avoid copyright problems with the name "Mini-Con") was held in Aalborg, Denmark from 19 June to 20 June 2010. It featured Simon Furman as a guest of honour. In 2011, NordCon and Auto Assembly joined forces to create a new convention called Auto Assembly Europe, which first took place in Uppsala, Sweden, in November 2011.[6][7]
Part of the seventh wave of Robots in Disguise Warrior class lineup, and the first of the Mini-Con Weaponizers subline, Power Surge Optimus Prime is a retool of the original Warrior Class Optimus Prime figure, now transforming into a 6-wheeled futuristic trailer truck. Optimus now also comes with a pair of swords, which can be attached to his 5mm-compatible hands or the top of the truck/back port to serve as the robot's wings. Most notably, Power Surge Optimus Prime features retooled truck hood/shoulder parts to makes the hands more evident. As a retool of the original Warrior Class Optimus Prime toy, he retains his axe accessory, albeit unpainted just like the Clash of the Transformers Warrior Class toy's. His light blue-colored Launcher can be attached onto his collar.

This retool of Revenge of the Fallen Leader-Class Optimus Prime features the head from Buster Optimus Prime and has had his blades replaced with semi-articulated Battle Hooks for face-destroying action! He has a darker paint job and sports black splotches on his body and head to signify battle damage. However, due to these extra "battle damage" paint applications, some other paint applications that were present on the Revenge of the Fallen release were omitted. He also sports a new voice box in robot mode, replacing the infamous "I am Optimus Prime!" with "We must stop the Decepticons!" The international release, however, retains the same abbreviated "Optimus Prime" sound clip as the original release. To the annoyance of many fans, this version was the main version released just about anywhere outside the United States (all of Canada, Latin America, Europe, and Asia). The box also mentions racing sounds, which may or may not be referring to the button-activated diesel engine noises carried over from the Revenge of the Fallen version of the figure.
In addition to being probably the most popular Generation 2 figure, Laser Optimus Prime was, prior to 2003, a regular contender for most popular Transformers toy ever, back in the days of the annual Transformers fan awards, "The Trannies." The toy won twice, and actually lost once to his repaint, Scourge. The launch of the Armada and Alternators line, along with Masterpiece Prime, saw Laser Prime drop down that list distinctly.
During a Decepticon attack, Cliffjumper pleaded with Optimus to let him jump into the fray. Optimus denied his request, telling him that they already had the Decepticons on the run. In the battle’s aftermath, the Decepticon’s activity seem to vanish altogether. Grateful for the quiet, Optimus decided to head out and fetch extra fuel for the Autobots with Sparkplug. He returned just in time to find his Autobots in the middle of a battle with the Decepticons. With Sparkplug and Prowl’s help, Optimus refuelled his troops, and once more drove the Decepticons back. Revenge of the Decepticons
The main torso-bot is based on Generation 1 Optimus's original body. Two of his limbs are based on Armada Optimus Prime; one "normal" (Inferno helmet), one pre-Earth-body (Knock Out helmet). Another is based on live-action Optimus (Soundwave helmet), and the remaining one (Ironhide helmet)... actually looks to be based on the Optimus-like-but-not-Optimus Micromaster Overload! The heck?
In this set, both the buildable Optimus Prime and the included Kreon figure are in the style of Beast Hunters Optimus Prime. In addition to the robot mode having a buildable shield and sword, both it and the vehicle build have two firing missile launchers. Additionally, four hands are included, with two possibilities for each arm. These Optimus Primes come with a buildable Predacon beast Lazerback and an Energon Kicker Kreon.

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Part of the first wave of 2012 Generations Deluxe Class toys, Optimus Prime is based on his Fall of Cybertron design, and transforms from a robot to a Cybertronian truck and back. His ion cannon, based on a weapon seen in his concept art, can mount via either of its two 5mm posts onto ports on his hands, forearms, back, and shoulder smokestacks. The toy is known for being oddly small for an Optimus Prime toy, especially when compared to other toys from the same line. This allows him to be more or less in scale with Grimlock and Bruticus (likewise from the same line), however. Optimus features sculpted fake wheels on his back.
In "Decepticon Air", Optimus receives a secret distress call from the Elite Guard ship that is carrying Decepticon prisoners. During the flight, the ship enters an electrical storm, which revives an inactive Swindle and he frees other prisoners to take over the ship. Transwarping to the ship via Swindle's personal transport field, Optimus joins forces with the Elite Guard, rounding up most of the Decepticons in the end.
As Megatron explained that the Matrix was giving them a vision of the future, they witnessed themselves battling on Sherman Dam. The nature of their surroundings established, Megatron resumed the scheduled beating, but a series of setting shifts ended with Optimus reunited with Grimlock. Grimlock handed Prime a sword and suggested he finish Megatron for good. The War Within #5 Optimus found Megatron again, engaging him in combat and announcing that he was playing the game by Megatron's rules now—without mercy. Though he did not slay Megatron, he inflicted enough damage onto him to expunge from his memory the visions the Matrix had granted him. A short time later, Optimus joined the other Autobots in attacking the Decepticons who were trying to use Cybertron's planetary engines. Grimlock was finally impressed with Prime. Thanks to the combined efforts of Optimus and Grimlock's squad, the Decepticons were driven away and the engines were destroyed before they could tear the planet apart. Afterwards, Optimus's group arrived back at Iacon to find it destroyed. Optimus announced the Autobots were no longer evacuating the planet and threw away the Golden Disk full of the knowledge of his predecessors which the council had given him, saying he would choose his own course. The War Within #6
This Japanese-exclusive reissue of the original Generation 1 Optimus Prime figure featured tinted blue windows, like those sported by the "Goodbye Convoy" edition of the toy, as well as show-accurate blue eyes. Prime came with all his original accessories, including both versions of his rifle, as well as a new die-cast metal Matrix of Leadership accessory, which could be looped around his neck on a removable chain. Additionally, the set included a show-accurate redeco of the Action Master Optimus Prime figure, a sheet of Autobot insignia stickers of varying sizes, and a mouse pad decorated with the Autobot symbol.
Prime got his own rap segment. He was seen in his "Combat" toy body, waiting for Megatron as he attacked a human subdivision. Prime converted to robot form, blew up Megatron's weapon at point blank range, and slugged it out with him. Apparently emerging victorious, he was next shown sitting next to an identical truck, which kid mistook for the real thing. The real Prime then transformed and picked up the kid, inspecting the human with his cold, lifeless, flashing red optics. Combat Heroes commercial
In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.
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