In Spotlight: Doubledealer, Hot Rod's search was interrupted by Dealer's arrival on Earth, with orders for Hot Rod: find the Magnificence and use it to learn what they could about the Expansion. Hot Rod took Dealer to his hiding spot, which turned out to be the planet where they first found the device. As Dealer and Hot Rod closed on the Magnificence, he went over his first visit to the planet in his mind, and how things could have gone so wrong. Eventually he began to have suspicions, and upon locating the Magnificence, asked it the question that haunted him: had Dealer betrayed him? Sadly, it revealed the truth, and Hot Rod was forced to kill Dealer as the traitor attacked. Looking down on his remains, Hot Rod realized the truth had been staring him in the face, he just had not wanted to accept it. He then used the Magnificence to find out all he could about the Expansion, and relayed the information to the Autobots.
At some point, Rodimus learned that the world known simply as Planet Q was under threat from the world-devourer, Unicron, but arrived too late to prevent its destruction. Years later, however, he encountered the planet's surviving ruler, Alpha Q, and sided with him in his plan to use Energon to regenerate and restore all the worlds consumed by Unicron – a plan that put him in opposition with Optimus Prime when they encountered each other once again. When Megatron succeeded in reactivating Unicron, however, Rodimus relented and submitted himself and his troops to Optimus Prime's command, and they were integrated into the main Autobot force as the battles continued to defend Alpha Q's successfully-regenerated worlds against the Decepticons.
The conclusion to the storyline was forestalled when Hasbro retracted 3H Enterprise's license, but an explanation can be found in issue 8 of the Transformers Collectors Club magazine, Cybertron/Robots in Disguise. In this issue, Prime tells the tale of how Unicron's forces were defeated in the last battle by Optimus Primal's forces and Unicron disappeared into the black hole opened in Transformers: Energon. Combined as Omega Prime, they could not escape fast enough, and were sucked into another dimension.

During the period between December 26 2010 and January 31 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list was "Transformers Activator & Speed Stars Mini Vehicle". According to this discussion thread on Allspark.com, Rally Rumble Optimus Prime (as the figure is listed in the thread) was one of the figures distributed.
Following the battle, Prime began to experience subconscious urgings, leading both the Autobots and the Decepticons to the Arctic Circle. When they arrived, Shockwave was there to arrest them as war criminals. Shockwave had succeeded in ending the war on Cybertron, but Prime soon fell in with a rebel Autobot group that had discovered Shockwave had greater agenda. Rallying transformers across Cybertron to the cause, Prime faced Shockwave, but was defeated and had the Matrix ripped from him and used to activate Vector Sigma. Before Shockwave could make full use of the mega-computer's data, however, Ultra Magnus, Prime's brother, arrived and bested him. The injuries Prime took during this conflict necessitated a prolonged restoration period in stasis, but Dreamwave's closure meant that Prime never appeared in their pages again.
Optimus Prime (Clear Ver.) is a redeco of Revenge of the Fallen Legends Class Optimus Prime in black and clear blue plastic, available only in the August 2014 issue of TV-Kun magazine. His only paint operations are on his abdomen and face, but stickers for additional detail are included on the issue's sticker sheet. Optimus Prime has been slightly retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock.

Part of the first wave of battle upgrade Hero Mashers toys, Optimus is a non-transforming robot who can swap any of his parts out with other Hero Mashers figure to create many combinations. He includes his iconic Energon axe, a large projectile-launching gun, another large gun, two missile packs, and an arm for Ultra Magnus. Optimus Prime also has a pointing right hand, which allows you to do a certain Optimus Prime pose in a Dreamwave Productions comic.
Following a battle which left him grievously wounded, Optimus Prime's entire structural integrity and circuitry processors were reprogrammed into a sleeker, stronger, combat-ready configuration. With a new giant laser-targeting rocket launcher, ripple-fire missile blaster and armor-piercing discs, Optimus was ready to immobilize Megatron once and for all.
The Masterpiece Optimus Prime toy was featured in a print ad for Nokia 6820 phones in December 2004.[19] He is posed bent over to look at the phone and scratching his head. Pleasantly, most of the pose pictured is perfectly possible with an un-kitbashed, un-Photoshopped version of the toy. (The real toy can't bend forward at the waist like that, alas.)
In light of this news, if Optimus decided to nonetheless head back directly to Autobot headquarters, his squad returned to find their comrades nearly dead from the poison. But with Ratchet’s help, the antidote was quickly distributed, and the Autobots sprung back to life. Now cured, the Autobots discussed their next course of action; they had to prevent the Decepticons from poisoning the nearby water reservoir.
Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005, Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome, ensuing, epic battle with Megatron, Optimus Prime sustained fatal wounds, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline after passing the Matrix and role of leader to Ultra Magnus. His last words were "Until that day... 'till all are one." The Matrix later fell into the hands of Galvatron, a recreated Megatron, and was finally taken back by the young Autobot Hot Rod, who became Rodimus Prime after bearing the Matrix. In season 3, set a year after the events in The Transformers: The Movie, Rodimus was the new leader of the Autobots.
An undocumented aspect of his transformation is that his gun, which splits in two halves and secrets inside his kibble when transforming (much like Rattrap's) has two handle pegs on opposite sides, so that it can be held either at its far end or halfway along its length. The former position makes the weapon look (charitably) more like his traditional ion blaster—or Ultra Magnus' rifle. Additionally, the gun halves can be plugged together in two different ways, theoretically allowing you to create an infinitely long weapon (or at least one of ridiculous proportions).
INFOBAR Optimus Prime (ANNIN) is a redeco of INFOBAR Optimus Prime (NISHIKIGOI), transforming into a recreation of the ANNIN edition of the INFOBAR cellphone. All-white in cellphone mode, he sports additional blue and red detailing in robot mode. Like the other figures in this line, he is not a working cellphone but can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.

For reasons unknown, his ion blaster was sculpted with a large, rectangular handle, requiring accommodating fists. In order to make use of the other weapons in the line (like his own rocket launcher and the solitarium weapons), he comes with an extra pair of replacement fists with smaller, circular peg-holes. This replacement-fist method is also used to plug in his clear-plastic energy axe.

In a rare move, there were no brick and mortar store exclusives in Western markets for the regular Prime line. The "Rust in Peace" special edition of Terrorcon Cliffjumper was available at San Diego Comic-Con and Hasbro Toy Shop, while the "Dark Energon" series of translucent redecos was sold by online retailer BigBadToyStore. All of the "Dark Energon" toys were available at general retail in Singapore and Malaysia, and the Voyager Class figures were also available at general retail in the Philippines.
Eleven years after their arrival on Earth, Prime and the Autobots made a new human ally in Wataru Hoshinoumi when he stumbled into the midst of a battle between Prime's team and Starscream and Ramjet. Enter! The Transformers When Megatron joined the fight soon after, he held Bumblebee and Wataru hostage, daring Prime to make a move against him. Prime opened fire, but Megatron merely used the defeated Starscream for a shield, then turned his cannon on the younger duo. Prime unleashed his ion blaster and apparently deflected the blast with a shot of his own, saving Bumblebee and Wataru and prompting the Decepticons to retreat. The Emperor of Destruction Appears!

Available exclusively from Japanese clothing company A Bathing Ape in March 2013, "Convoy Reissue BAPE VERSION RED CAMO" (コンボイ復刻版 BAPE® VERSION RED CAMO) is a redeco of the original Optimus Prime toy sporting a unique new red color scheme, along with a red trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese packaging.
Besides the inordinate number of Hogwarts Castles, we can draw similar conclusions from this chart as we can from the Pirate Ship Chart. The prices really have not changed that much in the measurable time-frame2. The weighted average for all the castles is 10.56 cents per piece. As with the Pirate Ships, there does seem to be a general increase in piece count, however.

Released as part of TakaraTomy's Welcome to Transformers 2010 campaign, the "Sons of Cybertron" set includes a redeco of the 2006 Classics "Ultimate Battle" pack Deluxe class Optimus Prime, cast mostly in translucent plastic (his shoulders remain opaque Polyoxymethylene (POM)). He comes packaged with a similarly translucent redeco of Classics Rodimus.
Prime comes with all the accessories of his previous release, although his ever-changing ion blaster is now somewhat confusingly cast in blue plastic. He features one major additional accessory: an electronic display base sculpted with the image of the Matrix and the Autobot insignia. Pressing the insignia's crest triggers a series of electronic soundbytes, mostly quotes from the movie recited not by original actor Peter Cullen, but by Hasbro's in-house actor, Ron Hayden: "Autobots, transform and roll out!", "I want you to make a special run to Autobot City," "Megatron must be stopped!", "All we need is a little energon, and a lot of luck," and two samples of the classic transformation sound effect, one ascending, one descending.
Beast Wars: Transformers had to be renamed in some countries, particularly Canada, because of concern over the word "war" in the title. So, in some countries, it was released under the title Beasties. Long-time Transformers fans noticed the prominence of the words "Beast Wars" over "Transformers", the latter appearing in small type under the former. The Transformers' fan base splintered into two groups as a direct result, with the one enjoying Beast Wars for what it was and the other refusing to accept it as official canon in the Transformers mythology.
The Reveal the Shield Legends Prime mold was redecoed again for the inclusion in the second EZ Collection wave. This version of the figure replaces his blue on the head with black, and the blue paint on the legs is stripped off, revealing the black plastic underneath. and like the Megatron redeco in the same wave, features a Generation 2 Autobot symbol instead of a Generation 1 insignia.
If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
Limited to 10 pieces, this gold chrome redeco of Evasion Mode Optimus Prime is released as part of the Transformers Battle Command Campaign given away to ten winners via a lucky draw. The initial phase for entry was operated in July 2014, when those wishing to enter the draw had to mail in the proof of purchase from the Takara-Tomy Lost Age Optimus Prime. The actual mailing out of prizes was to take place in November 2014.
The designs for the original 28 figures were made by Kojin Ono, Takashi Matsuda, Hideaki Yoke, Hiroyuki Obara, and Satoshi Koizumi. Hasbro would go on to buy the entire toy line from Takara, giving them sole ownership of the Transformers toy-line, branding rights, and copyrights, while in exchange, Takara was given the rights to produce the toys and the rights to distribute them in the Japanese market.
Once again Optimus Prime and Megatron were re-engineered, with Prime now a fire truck and Megatron a six changer, whose modes included a dragon, bat, jet, land-craft and a giant hand. Another G1 character to get a new toy for this line was Ultra Magnus, who could combine with Optimus Prime to form Omega Prime. Other combiners were created for the series too, such as Landfill and Rail Racer. Bruticus, a combiner from G1 was also recoloured and introduced into the series, with a coinciding toy re-release. The Combaticons that formed Bruticus were the first of the Decepticons to be introduced into the show along with Scourge, who as a toy was a black repaint of G2 Laser Prime. These were not the only toys to be re-released for this series, with many from past lines being repainted and packaged in RID boxes. Robots In Disguise was responsible for introducing a lot of concepts that would be re-used often in the next incarnations of Transformers.

The figure would have come in a monochrome version of the standard Henkei! Henkei! Convoy's packaging, still named "Convoy" but now labeled as part of the Gentei! Gentei range of exclusives.[8] Reportedly, this figure was intended as a Wonderfest exclusive, but was canceled because, according too TakaraTomy designer Shogo Hasui, it was too similar to Universe Nemesis Prime. Knockoffs were later made available, so buyers beware!
The Optimus Prime Battle Rig Blaster transforms from a superdeformed amalgamation of his Movie truck and G1 Optimus Prime's truck (indeed pulling G1 Prime's trailer) to a fully G1 robotic forearm and hand with a built in Nerf style gun. By simply placing your hand inside the back of the trailer (I need an adult!) and pulling back on the front of the truck, the gun transforms and folds back into a weapon. It comes with three Nerf N-Strike size whistle darts which can be stored inside the trailer. Although not shown in the image, the truck front splits in half in gun-mode, while the grille acts as a sight. This toy was marketed as 'Optimus Prime Big Rig Blaster' overseas.
Optimus and Prowl secretly guarded a shipment of microchips that could be used to imbue sentience onto robots. Posing as the lorry transporting the precious cargo across the Yorkshire Dales, he was attacked by Megatron and Rumble who sought the microchips to create an army of Decepticons. With your help, Optimus may or may not have been successful in keeping the microchips out of the Decepticons' hands. Highway Clash
Hero Optimus Prime was the first new-mold Optimus Prime toy created for the Generation 2 line. He transforms into a Kenworth truck of unknown model which defies Optimus convention by being one continuous unit, rather than the traditional cab-and-trailer combo. Decals form the windows of a faux truck face to represent his chest, featuring both his name and what appears to be a life support readout coming alive towards the end. In addition to a small gun, he is armed with a large missile launcher, which can fire a rubber-tipped rocket by means of a bellows which you slam your fist down on to produce a puff of air. The launcher is accessible in both modes, ending up mounted on his right forearm in robot mode; the bellows is attached via a rubber hose and cannot be disconnected, but stores on the figures's back when not in use, as do the rockets. A similar air-launching system with identical missiles was used by the simultaneously-released Hero Megatron, and by Laser Optimus Prime the following year (see below).
In Transformers: The Last Knight, he is brother-in-arms with Bumblebee who he fought alongside with to foil the Nazi Party in World War 2. He speaks with a thick French accent due to being stuck in France for so long, much to his own embarrassment. He wields a special gun which can briefly slow down time. He is also the only Transformer who is shown to speak in vehicle mode. [20][21]
Optimus Prime appears in the prequel novel Transformers: Ghosts of Yesterday, where he and a group of Autobots travel in the Ark searching for the Allspark, battling Starscream's Decepticons along the way. While going through a worm hole, the Autobots find themselves encountering a group of humans in a spacecraft reverse-engineered from studying Megatron. With this discovery, Prime realizes the significance of Earth, as both Megatron and the Allspark are there. After saving Bumblebee from a pit of rock-chewing cave worms, Prime battles Starscream. He is about to be gunned down by Starscream and Bonecrusher when he is saved by the human craft. In retaliation, Starscream obliterates it.
In Transformers vs. G.I. Joe comics, Bumblebee is offed as well. His ship is damaged during a space chase with Starscream, so he lands on Earth where G.I. Joe and Cobra are going at each other (as per usual). But his fatal mistake was helping G.I. Joe favorite Snake Eyes, who was trying to take on Starscream. In the process, Bumblebee got in the Joe-Cobra crossfire and was ripped apart by missiles. This wasn’t a true death, however. First, Starscream took Bee’s head to Megatron, who wore it on a necklace (yes, really), but eventually the head got back to the Autobots, who planted it back on his repaired body and he came back to life.
Template:Pp-semi-indef Template:Multiple issues Optimus Prime is a character from the Transformers franchise. Prime is the leader of the Autobots, a faction of transforming robots from the planet Cybertron. The autobots are constantly waging war against a rival faction of transforming robots called Decepticons. He is depicted as a brave, powerful, wise and compassionate leader who puts his talent to use improving the universe around him. Optimus is portrayed as having a strong sense of justice and righteousness and has dedicated himself to the protection of all life, particularly the inhabitants of Earth.[1] According to Bob Budiansky, co-writer of the Transformers series, Dennis O'Neil was responsible for his name.

In Transformers: The Last Knight, he is brother-in-arms with Bumblebee who he fought alongside with to foil the Nazi Party in World War 2. He speaks with a thick French accent due to being stuck in France for so long, much to his own embarrassment. He wields a special gun which can briefly slow down time. He is also the only Transformer who is shown to speak in vehicle mode. [20][21]

Prime's personality had been copied onto a floppy disk by Ethan Zachary, the technician running the game. He employed Prime in various video game scenarios he developed. Prime's damaged mind led him to believe that he himself was a video game character and, in an attempt to bring him back to life, Goldbug, Joyride, Slapdash, and Getaway took the disk to the planet Nebulos. They built a new body for Optimus Prime and upgraded it with the ability to combine with the trailer to form a larger robot. In an effort to keep Transformers off their planet, the Nebulans had poisoned their fuel. The sensation of dying, however, convinced Prime that he was truly alive and not a game character. To save his life, the Nebulan scientist Hi-Q bonded with him, creating Powermaster Optimus Prime. A UK story set around the same time in UK #198, Prime returned to Earth and tried to rekindle his feeling for the planet. After a battle between his forces and an advance force from Cybertron ruined a small town's Christmas festivities, he realized that bringing the Transformers to Earth was far worse than anything his troops could have done and vowed to protect its inhabitants from Decepticon aggression.[6]
This reissue of the original Generation 1 Optimus Prime figure comes in a two-pack with the Deluxe-Class Dark of the Moon Optimus Prime figure. Prime himself is almost identical to the Encore release, save for his trailer hitch which was retooled to allow a peg to be inserted within it while still being able to be inserted into the trailer itself (making it compatible with his G1 trailer and the new trailer included). Like the Encore release, he features lighter colors and tampographed shoulder symbols (which vary slightly from the Encore release).
A redeco of Legends Optimus Prime replacing his red plastic with more blue and silver, but sprucing things up a bit with red flame paint operations. Defender Optimus Prime (ディフェンダーオプティマスプライム) was only available in Japan as part of their Transformers Animated promotion in March 2010. It was given away for free to customers who purchased Animated merchandise at Edion, Bic Camera and Yodobashi Camera stores.
Although he was weak and low on energon, Prime made a last-ditch effort to save the day when he rammed through the wall of Megatron's energon-producing lab. G.I. Joe vs. the Transformers #5 After a quick recharge, Optimus single-handedly smashed the Decepticons, pounded Megatron to the ground, and ripped his fusion cannon off his arm. Prime then teamed up with the Joes and used Megatron's cannon to shoot down the SPS Satellite that had gone rogue and was destroying the island.
A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style (which are both the same also used for the Premium Series redecos of Voyager Class Autobot Ratchet and Megatron) seemed to indicate that this might be a Best Buy exclusive, it was later confirmed to be an "international market" exclusive. It was released in Hasbro's Southeast Asian markets, but was not available in the USA outside the Sam's Club three-pack.

A redeco of of the Cyber Commander toy above, this Prime features grey plastic replacing the original blue, some deco differences on the arms, body & legs. He also features a flame tampograph on the sides of his vehicle front. He comes in an altered packaging that replaces the first version's painted prototype stock photos with CG renders depicting the new deco, and also features a new Hasbro product code number, thus making him officially a separate product rather than a drastic running change variant.
The real selling point of the toy, however, is the colossal Omega Combat Armor. Optimus' trailer transforms into nearly two feet of limb extensions, armor, and wings. The armor remains completely integrated (except for the Ultimax Super Cannon) during transformation, with no partsforming, although this renders the final power-up robot mode somewhat limited in articulation, having no leg articulation whatsoever aside from swinging the hips out slightly and twisting at the ankles for maximum stability. The armor adds six more 5mm ports of dubious utility around the feet, retains the four from the cab robot and the eight from the trailer (on the backs of the wings), and has his own pair of 5mm fist holes. In trailer mode, it can support itself using folding blue landing gear, although the attached ball-jointed struts make it somewhat less than realistic.
The lowest priced toys in the Armada line were three-packs of Mini-Cons. Each larger price point consisted of an Autobot or Decepticon who came with a Mini-Con partner. Mini-Cons could be used to unlock a variety of features on each larger robot, such as firing weapons, electronic lights and sounds, or alternate modes. Some three-pack Mini-Cons combined into other forms or had additional features. According to the storyline, Mini-Cons also enhanced the power of other Transformers, giving incentive to collect as many of them as possible.
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