This Kabaya candy toy of Cybertron Optimus Prime transformed into cab mode through disassembling into its component pieces and being rebuilt, hence the line's name of Blockformers. He came with his hand-held rifle, and a stick of chewing gum. Each figure in the Blockformers line came with additional pieces that could combine with Prime to either make his trailer in vehicle mode, or convert his robot form into Super Mode. Prime himself came with his missile pod/shoulder brackets, his leg armor and guns, his right cannon came with Leobreaker, his backpack and wings came with Override, his Super Mode head came with Scourge, and his left cannon came with Evac.
The success of Beast Wars and the change in storyline resulted in its second phase: Beast Machines. Like Beast Wars, the name Transformers was used only as a secondary title. While still a success, the storyline and direction borne by Beast Machines was questioned and criticized by the most ardent fans who knew the previous history of the Transformers. Also, there was a clamor for a return to the original idea of the Transformers, that of their being protean robots with nearly humanlike artificial intelligences who transformed into vehicles or devices.
The problem there is that Star Wars took over the Space theme and Harry Potter took over the Castle theme. Just keeping up with the kids- sign of the times. What’s a castle lover to do? Compare 6075 (Castle) with (7094 Kings Castle Siege) and 4757 (Hogwarts) and they all have their own fantastic attributes. Sell the Harry minifigs and buy some crownies- problem solved.
The back story of the Transformers on ancient Cybertron is told in Transformers: Defiance. In this story, Starscream returns to Cybertron after encountering an enemy scout ship in the Eshems Nebula. After being repaired for minor damage by Ratchet, Starscream and Ironhide report to Optimus Prime and Megatron.[63] In issue #2, Optimus Prime is ordered by Megatron to counter-attack Cybertron's invaders, but instead, Optimus organizes a resistance to Megatron's decision. In issue #3, Optimus Prime, Jazz, and Prowl break into Megatron's quarters while he is away looking for clues to why he is acting so strangely. What they find is an ancient artifact that Megatron had restored.[64]
Exclusive to Walmart, this Deluxe Class Optimus Prime is an all-new mold, close in scale to Voyager Class Megatron. He has a high range of motion, with ball jointed shoulders and hips, swivels at the neck, knees, and feet, and double swivels in the elbows. As a result of the transformation process, he can also rotate at the waist, though this is hindered considerably by his "backpack" kibble. This can be remedied by pointing the truck nose downward, as it is in the packaging. Optimus Prime also features the spring loaded "Automorph" feature in his head, if the truck kibble pushes the small grey switch from his back before splitting the chest into half.
The mold suffers from a minor design oversight, wherein the rear Nissan badge collides with his left leg strut when the left foot is hinged over and pegged into a clear plastic socket during transformation, with the results being that the connection is slightly crooked, isn't very secure, and sometimes pops off, and that the crooked pegging often causes the socket to crack.
Alternatively, the Autobots could concoct a plan where Optimus would pretend to allow himself to be taken prisoner, per Buddy’s suggestion. The Decepticons, fooled into thinking they’ve won, took Optimus Prime into their base. Having hidden his troops inside his trailer, Optimus and the Autobots then led a surprise attack on their unsuspecting foes.
Dark of the Moon Voyager Class Optimus Prime is an all-new mold. He features heatshield details in his sculpting and translucent solar panels on various parts of his body, and huge gas tanks. Optimus himself is differently proportioned, having larger feet and a smaller torso and arms. He also features some faux-kibble/parts: His actual windshield chest is being covered by a sculpted panel featuring his characteristic deformed windshield-chest, and a pair of sculpted tires on his thighs. His pair of optics is designed to have a light-piping gimmick, but it was rendered useless since it was painted in smoke gray on top of the colorless transparent plastic.
The 2010 Transformers "Reveal the Shield" Legends Class Optimus Prime sculpt in the deco from the first Chronicle EZ Collection wave (see below) was released as a "Dollar Store" exclusive (available at stores such as Dollar General and Big Lots) in generic 2010 Transformers packaging packaging alongside Starscream, Bumblebee and Megatron. The initial release saw the copyright year removed, while a later running change variant featured the new tooling originally used for Generations Legends Class Motorbreath, with not only the retooled hands and a hole on the back of his head/top of his vehicle mode compatible with 3mm posts, but also Motorbreath's sword accessory.
A late-run extensive redeco of the Super Base Armada Optimus Prime toy, "Powerlinx" Optimus Prime sports the darker color scheme the character takes on in the Armada cartoon episode "Origin" following a Mini-Con power-up, but he is not precisely show-accurate—the deco would later be fine-tuned with more accurate details for release in Japan as the Magna Convoy DX giftset (see below). In addition to now sporting fully-mobile Super Mode arms without the movement-impeding tabs, Prime still comes with all his features and accessories, though for this release, his Mini-Con partner Sparkplug got retooled with a new rear chassis and a blinged-out golden chrome body as "Corona Sparkplug".
Another Hasbro release of the MP-10 mold, which is basically a reissue of the 2010 Transformers line's Masterpiece Optimus Prime, but with the Japanese release's ID Number. Surprisingly he is NOT mistransformed on the initial official photography... until secondary stock photos had the vehicle mode slightly mistransformed. Unlike the original, Hasbro version, this version features silver paint on the interior of the trailer. This version also removes the red paint on the die cast hinge piece in his body and replaces it with blue paint. Sadly, this figure doesn't come with the Key to Vector Sigma. Due to compact packaging, the trailer is prone to scuffing.
Takara's release of Optimus Prime the following year made a few changes, noticeably replacing the gold paint and plastic of the Hasbro toy with bright yellow and much brighter gold. The deco has been tweaked to be a bit closer to the original prototype glimpsed in early catalogs, with yellow added back to cab Prime's feet and the cab grill painted silver, and the Super Mode's waist getting much more paint. This version of the figure was never burdened with the mobility-inhibiting shoulder tabs. Completing the Super Mode combination triggered a new clip of Prime shouting "Convoy, ready for battle!" in Japanese instead of generic mechanical sounds. Late in the run, JUSCO stores offered this toy with blind-packed "Space Galaxy" versions of the individual Destruction Mini-Con Team members, one toy per box.
Ten years after Unicron's defeat, Cybertron was seemimngly at peace, but Optimus still feared another attack from Unicron. Although the Autobot High Council dismissed his fears, a mental link with Primus confirmed that Unicron was still alive. Megatron's disembodied spark, trapped within the chaos-bringer, called out to Prime. Events overtook Prime as Unicron's four Horsemen, Rhinox, Airazor, Cheetor, and Terrorsaur, attacked Cybertron, devastating it. Prime's link with Primus allowed him to upgrade himself into his Energon form and drive them off.

Since the dawn of the Transformers in 1984, the spunky little Autobot called Bumblebee has been a fan favorite. Why? He was the underdog. He was small, and he was one of the weaker Transformers, but his heart was huge and he showed great bravery on the battlefield. As a result, he was an admired and gentle friend not only to humans, but to his peers as well. And it didn’t hurt that his alternate mode was a cute little yellow Volkswagen Beetle.
As with other Dark of the Moon Activators toys, this Optimus Prime (released under the Robo Power subline) is a very simple one-step transformation toy. You simply slam him down on the big blue button on the back end of his truck mode and he transforms thanks to spring-loaded mechanisms. To transform him back, just slam him down again on the same blue button.
In Transformers: Armada, Optimus Prime shares the role of main protagonist with Rad, Alexis, Carlos, Starscream and Hot Shot. The Optimus of this universe shares many similarities with his parallel universe versions, including nobility of spirit and a strong desire to protect all humans on Earth. In this continuity, the two sides are not looking for energon, but a small race of power-enhancing transformers known as Mini-Cons. Optimus led his small band of Autobots to stop Megatron from acquiring their power for himself.
In an alternate version of this reality, Rodimus was forced to deal with a militant and aggressive Optimus Prime, and Cybertron was soon wracked by a three-way war between Optimus' Autobots, Rodimus' Omnicons, and Megatron's Decepticons. Unfortunately, the balance of the conflict tipped with the arrival of dimension-hopping tyrant Megazarak, whose Destructicons allied with the Decepticons, creating a force that soon annihilated Autobot and Omnicon alike. However, the Destructicons then turned upon their allies and destroyed them before being abducted by Unicron. This universe was then drained of all life and energy by Tornedron, whose creator Primacron was also destroyed.
Available exclusively from Japanese clothing company A Bathing Ape in 2014, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a green color scheme matching the Convoy Reissue BAPE Ver. of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.
In order to come to some sort of conclusion about the price of LEGO, I needed to get some data on the historic retail prices of LEGO sets. The best source of this information is brickset.com. This website has data on almost all LEGO sets ever made and the retail pricing for many of them. I wrote a web scraping program to go through the Brickset database and make a database of set information. In order to keep the results relevant, I decided to compile one set that fit two basic qualifications:
What I find more interesting is who’s in this wave. Not only is there Hot Rod and Barricade in ’80s muscle car form, but Optimus Prime in his red G1 Peterbilt truck form (just with movie Optimus’ head! Maybe Bumblebee will explain the origin of his “rip off everyone’s face” fetish). Two versions of Bumblebee round out the wave, his traditional movie-verse Camaro and G1 VW Bug.

Jazz and Ironhide reported to Optimus that the Decepticons were stealing gas, and Optimus was able to use Roller to find out the Decepticons were using a molecular transfer device. The Autobots assaulted the Decepticon stronghold so they could take care of the device. Summertime Coloring Book After a rain storm, Optimus and most of the other Autobots went out on patrol. When the Decepticons used a fake message to lure Bumblebee out of the Ark so they could take it over, Optimus used the same gambit to retake the ship. A Message From Outer Space


Optimus Primal, leader of the Maximal faction in the Beast Wars animated series and toy line, is not Optimus Prime. Primal is one of the Maximal descendants of the Autobots, who took the name to honor Optimus Prime. The same applies to the Megatron of this era. Before the animated series began, Hasbro envisioned Prime and Megatron as their beast counterparts, but once the animated series began, this had already been changed. Design elements, such as Prime's mouth-plate slitted to add an actual mouth for the animated series and the first mini-comic that came packaged with the toys, suggest this. Nonetheless, Optimus Prime and Megatron were a major reason the Beast Wars began.
Softimus Prime is, as his name suggests, a plush G1 Optimus Prime toy. Obviously, he has no problems with articulation and passes the drop test with flying colors. His main draw is the ability to "transform" into his Freightliner FL86 vehicle mode by turning the plush toy inside out, his transformation roughly similar to the Powermaster cab Prime's. He is love.

Punch reported back to Optimus on what he had learned about the Decepticons as Counterpunch. Mainly, that they were planning on attending BotCon 2010. Optimus then turned to Teletraan I for more information about BotCon. Upon learning that special honors would be held for him at the convention, Optimus led his troops to BotCon once more. BotCon 2010 Promo
After the Decepticons declared war, junior officer Optimus managed to turn the tide against them in a battle over Iacon, and rose up in rank to become Autobot leader. Optimus Prime's The Official Transformers: Generation 2 Annual profile His second-in-command, Jazz, once saved his life after a surprise attack rendered him him temporarily non-functional on the battlefront. Jazz's The Official Transformers: Generation 2 Annual profile The war raged for centuries, with Cybertron's fuel sources steadily decreasing. Optimus ordered the construction of the Ark to seek out new sources of energy, unaware that Megatron was building a ship of his own. The Ark's first foray into space was interrupted by a Decepticon attack, and all involved were too distracted to notice as they entered an asteroid belt. A collision between two meteorites sent the Transformers crashing into Earth. After countless eons of slumber, the Autobots awoke to a world populated by humans, and once more took up the fight against the Decepticons. From Cybertron to Earth the War Continues...
G1 Convoy comes with two sets of fists, each pair featuring differently-shaped fist holes: one pair with square holes to hold the figure's "Convoy Gun" (as his ion blaster is called), and the other with round 3mm-compatible holes to hold the spring-loaded translucent blue missile launcher (a generic accessory also available with Robotmasters Beast Megatron and Beast Convoy). The fists are swapped out by simply popping them out of the wrist-hinge that holds them in place; the figure also includes an energon-axe that can be inserted into the wrist instead of a fist.
A redeco of the sword-wielding version of Battle Masters Optimus Prime, Silver Knight Optimus Prime is a non-transforming "Rock 'Em Sock 'Em Robots"-like toy with arms that punch through the use of levers in his legs. He can also be placed on the included controller handle, allowing the punches to be activated with a pair of triggers. Optimus Prime was only available in a Target-exclusive two-pack with Grimlock.

Optimus Prime was one of three Transformers characters immortalized in Gummy Candy form by the Frankford Candy & Chocolate Company. Released during the time when Classics had just replaced Cybertron on the toy shelves, Prime's candy depicts him in his Cybertron body, alongside Generation 1 Bumblebee and a kooky Cybertron/Classics Megatron cross-breed. The candies were all sold individually in blister bubbles.


Offered as part of a Lucky Draw campaign in August 2004, this extremely rare version of Masterpiece Convoy is almost entirely vacuum-metalized gold, lacking any other painted detail or stickers. The parts which are not viable are molded in a flat golden plastic; the only exceptions are its rubber tires, the core of the Matrix and the energon-axe, which remain black, blue and orange, respectively. Whether or not the figure was intended to evoke Optimus Prime's entirely-golden appearance in the cartoon episode "The Golden Lagoon", when he was coated with electrum, is unknown; given that entirely chroming a figure gold is a fairly standard deco for Lucky Draw figures, it may just be happy coincidence more than anything else.
Optimus Primal, leader of the Maximal faction in the Beast Wars animated series and toy line, is not Optimus Prime. Primal is one of the Maximal descendants of the Autobots, who took the name to honor Optimus Prime. The same applies to the Megatron of this era. Before the animated series began, Hasbro envisioned Prime and Megatron as their beast counterparts, but once the animated series began, this had already been changed. Design elements, such as Prime's mouth-plate slitted to add an actual mouth for the animated series and the first mini-comic that came packaged with the toys, suggest this. Nonetheless, Optimus Prime and Megatron were a major reason the Beast Wars began.
Optimus Prime also appears in Transformers: Rescue Bots, stated to take place in the same universe as Prime, as the leader of the Autobots who transforms into a semi-trailer truck, though unlike his Prime appearance, it's flatnosed like his G1 counterpart. He gave the Rescue Bots their mission and mainly appears mainly via view-screen, appearing physically in the first episode and then in the first-season finale, where his truck mode is seen for the first time on screen. He then returns, with or without Bumblebee, many times throughout the second and third seasons as a recurring character. In the episode "Land Before Prime," Optimus Prime arrives on Wayward Island to help the Rescue Bots. He scans Trex as a secondary form where gains a Tyrannosaurus form, making him a Triple Changer, though he states that scanning anything techno-organic might have unpredictable results. While he loses control of this "Primal Mode" at first, the Rescue Bots determine that his loss of control is due to low Energon reserves, and are able to replenish his energies and restore him to normal using an energon patch. At the conclusion of the third season, Optimus helps his old friend, High Tide, along with the new recruits, Blurr and Salvage, save Griffin Rock and subsequently sends Heatwave and his team on a new mission to use the island as "testing place" to reveal their true identities as aliens.
This redeco of the Ginrai tooling of the Powermaster Optimus Prime figure (released concurrently with the 2001 reissue of the Ginrai figure) was a Toys R Us Japan exclusive black repaint, made to represent the original Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' color schemes.

The Hot Rod from the future animated movie continuity would also appear. Target: 2006 had Hot Rod, Kup and Blurr timejump from 2006 (specifically partway through the Transformers movie) to 1986 to thwart Galvatron's scheme, under the influence of Unicron; later post-movie stories revealed that Firebolt had died on Earth years before 2007, and Space Pirates had Rodimus Prime briefly reverting to Hot Rod during the Quintesson attack on Autobot City. This Hot Rod also appeared in several of the "Aspects of Evil" stories. Told from the flashbacks of an aged Rodimus Prime, these had Hot Rod come up against some of the greatest Decepticon villains. He accepted the surrender of Scorponok - only to wind up defending him and a human town against the Micromaster Air Strike Patrol: defending Autobot City from a full-scale attack by Shockwave: and being captured and used as a pawn by Megatron to flush out an Autobot spy in his ranks. (Marvel UK #223-227)
The figure also features a hollow trailer (which also serves as his legs), fit for the Warrior Class-sized toys. The trailer can also be converted into a battle station. Because of the toy's design & transformation, he is kinda show-accurate. Optimus also features 5mm-compatible ports on his trailer, arms, shoulders, legs, knees, waist armor, and the pop-out Decepticon Hunters. He also includes many weapons, including his axe with a short handle. The included weapons can also be combined with the Decepticon Hunters into a dual-bladed weapon. All of his included weapons can be wield by any Warrior Class figures, although the accessories are associated with Bumblebee, Grimlock, Sideswipe, Strongarm, Jazz, & Drift.

In order to come to some sort of conclusion about the price of LEGO, I needed to get some data on the historic retail prices of LEGO sets. The best source of this information is brickset.com. This website has data on almost all LEGO sets ever made and the retail pricing for many of them. I wrote a web scraping program to go through the Brickset database and make a database of set information. In order to keep the results relevant, I decided to compile one set that fit two basic qualifications:
Many who received their first LEGO set in the early 1990’s are now adults looking forward to buying a LEGO set for their first child or for themselves. When we are younger, we do not fully understand how money works. We do not realize that a large LEGO set can require hours of work to earn. We only know what we want. I would wager that it isn’t until our first jobs that we can fully appreciate the value of money. We all wanted the large sets as kids and we didn’t realize how hard our parents had to work for them.
Part of the first wave of Prime: Beast Hunters Voyager Class toys, Optimus Prime is a larger, all-new mold. He also transforms into a monstrous, flat-nosed truck, but differs from his Cyberverse toy by having a faceplate-less mouth, and by being equipped with a large four-winged backpack in robot mode. He features a 5mm port for each of his hands, one on his backpack, one near each of his front wheels, and one on each of his two upper wings.

Billed on his packaging as "BIGGEST Optimus Prime Toy!", Ultimate Optimus Prime consists of an articulated tractor-trailer. The cab can transform into a "normal" Optimus Prime on its own, roughly equivalent to a Voyager in size and complexity, though with a lower degree of screen-accuracy than most large Optimus toys. Prime has 5mm fist holes, as well as additional 5mm ports on his front wheel wells and both sets of external fuel tanks. Four of these remain available in robot mode. The trailer has twelve more 5mm ports. Despite this, the toy comes with no weapons scaled such that the cab-only robot can usefully wield them.


Optimus Prime appears near the end of the Decepticon Campaign. Sam and Mikaela inform Optimus that all the Autobots were defeated by the Decepticons. Optimus proclaims that they sacrificed their lives to protect the Allspark, and their sacrifice will not be in vain. Leaving Sam and Mikaela in a safe place, Optimus faces Megatron, but is defeated. Weakened and damaged, Optimus crawls to reach the Allspark. However, Megatron attacks Optimus with his chain-flail, killing him.
Normally Big Lots is a good place to look for older toys and potato chips from brands you've never heard of, but look at this, something new! Thanks to a sighting by our very own xRotorstormx of the Twincast Podcast crew we have news of the BotBots 5-packs showing up at Big Lots. Priced at $10 and appearing before most major retailers the 5-packs feature four visible figures and one secret figure under the red bubble, similar to the single figures that started showing up during the - Read More
This is a redeco of the 2004 20th Anniversary Optimus Prime, released to coincide with the 20th Anniversary of the original Transformers animated movie and DVD release. He is painted in flatter, non-metallic colours to more closely resemble the original cartoon model, as well as the Voyager-class Classics Optimus Prime figure. The color of the light of his feet has changed too. As a cost-cutting measure, all vacuum-metalized plastic has been replaced with with silver and gold paint. Confusingly, his Ion blaster is now cast in blue plastic.
Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, using 12 ball-jointed block pieces, giving him a range of motion similar to Masterpiece Prime, with the exception of the head, which can only move up and down, not side-to side. Speaking of the head, it is by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate inside a simplified helmet, mainly featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
Part of the second wave of Warrior class figures, this Deluxe-sized Optimus Prime transforms into a futuristic trailer truck. Due to his simple transformation scheme, he has a faux window chest in robot mode, while the end of the front trailer kibble has extra toes. Optimus Prime also comes with an axe, which was based on the Energon Axe weapon from the War for Cybertron game. Undocumented in the instructions, Prime's axe can store between his trailer, or plug into ports on either of his shoulders. His scannable Autobot insignia is on his robot mode left shoulder and is easily scannable while still in-package.
With the data from the piece price evaluations I was able to also evaluate the average size of LEGO sets each year. As you can see on the chart below, the average size of sets released each year stayed somewhat constant from 1980-1990 until around 2000 which set sizes started to increase. The average set size seems to have peaked in 2008 (which saw the release of the Taj Mahal), but since then it hasn’t fallen to its pre-2000 levels. It seems to have found a new normal around 300 pieces.
A Mega Super Collection Figure of Prime in his "normal mode" was released a few months after the first figure. He came with a translucent blue Star Saber, and a much larger version of the Convoy Gun accessory, creating a sense of comparative scale, even though he's the same height as the Super Mode figure. Like the Super Mode figure, only his right fist has a peg-hole in it, so he can't hold both weapons at once.

(As an odd postscript to this tale of footwear-induced madness, although the promo pictures all showed the shoeformer as a white and navy blue sneaker that transforms into a white and aqua blue robot, the product actually released sported much darker colors for all the robot-mode parts, with a deep teal instead of aqua, and almost all the white replaced by an icky tan/cream/grey color, including the head. Basically, the figure looks like the promo picture viewed through really dark sunglasses. Although this certainly doesn't make it look any more like Prime, you might argue that it looks a little less like Magnus. Sorta. Maybe. Not really.)


During the May 30 launch event for the Revenge of the Fallen toyline in Japan, Legends Optimus were given out to attendees. The only difference is a sticker on the packaging commemorating the event. Optimus also saw release as a blindpacked figure for the first wave of the Revenge of the Fallen EZ Collection sets. And like all first waves, he comes with a flyer advertising the TakaraTomy releases of the Revenge of the Fallen toyline. His pair of legs is also mistranformed to fit in the bubble.

Within G.I. Joe's headquarters, Optimus found Doctor Venom controlling a robotic suit made out of the remains of both Bumblebee and Soundwave. The battle between him and the Joes spilled out into the open and into another battle, where Decepticobra was attacking the United Nations. As more factions joined the brawl, Optimus yanked Bumblebee's components free from Soundwave's body and took to the skies, back to Cybertron. Expelled from the Garden There, he was able to reunite Bumblebee's body with his head. Headmasters


Optimus Prime appears in the prequel novel Transformers: Ghosts of Yesterday, where he and a group of Autobots travel in the Ark searching for the Allspark, battling Starscream's Decepticons along the way. While going through a worm hole, the Autobots find themselves encountering a group of humans in a spacecraft reverse-engineered from studying Megatron. With this discovery, Prime realizes the significance of Earth, as both Megatron and the Allspark are there. After saving Bumblebee from a pit of rock-chewing cave worms, Prime battles Starscream. He is about to be gunned down by Starscream and Bonecrusher when he is saved by the human craft. In retaliation, Starscream obliterates it.
Every two weeks, Seibertron.com brings you a Top 5 list related to all things Transformers written by me, your fellow editor. These are our opinions so what matters most is what you guys think of the topic or list, and I hope to see your own lists or comments on omissions and ranking. Let's have fun! All previous lists can be found here. Top 5 Best Cliffjumper toys With Cliffjumper having a surprise appearance in the Bumblebee movie I figured we were due for a rundown of the best - Read More
Part of the first wave of Bot Shots Series 2 five-packs, this redeco of the original Optimus Prime toy is cast in translucent blue plastic, with his cab painted white. Despite possessing translucent plastic and more lopsided stats than a regular Bot Shot, he is apparently not labeled as a Super Bot. This version of Optimus comes with similarly-themed with new redecos of Bumblebee, Mirage, Ironhide, and Jetfire.
This redeco of Henkei Convoy is cast almost entirely in translucent colored plastic. Also known by the nickname "Crystal Convoy" among fans, it was first released as an exclusive for the Japanese convention Tokyo Toy Fair 2008, limited to 1000 pieces at the event, but was later made available through e-HOBBY. It was sold in a monochrome-blue version of Henkei Convoy's regular packaging.
If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
As the Universe War began, Optimus Primal was shown a myriad of Transformers from across all timelines that he could choose to recruit into his Children of Primus in the battle against the Minions of Unicron. One such possibility was a Transformer who was either Thunder Clash or Optimus Prime, but, regardless, Primal chose Depth Charge and Rhinox instead. Homecoming
Prime is loaded with a ridiculous number of features and accessories. The robot itself is highly poseable, and both the smokestacks on Prime's shoulders and the fuel tanks on his legs can be rotated forward to act as guns, even featuring sculpted detail to this effect. As ever, he comes with a trailer that opens up into his crazy-detailed Combat Deck, featuring more action features than ever before. In trailer mode alone, it features a flip-down support stand so it can stand alone, a spring-loaded pop-out ramp instead of a fold-down one, and when the trailer is split for transformation, the traditional support legs underneath automatically swing out into place. The trailer houses most of Prime's accessories, including his ion blaster (with a moveable ammo clip to allow for multiple poses) and energon-axe, as well as his classic gas pump accessory, now with a poseable wire instead of a rubber hose. Two fold-out compartments provide storage space for six of Prime's interchangeable fists, while the other two remain attached the robot: two clenched, two open, a pointing right fist, a tilted left fist (for holding the ion blaster's ammo clip), and two fists with slots to grip the miniscule Matrix of Leadership that fits in a tiny chamber in Prime's chest. The Combat Deck's artillery robot features two flip-out handles that Prime can grip as if aiming the drone's guns, and Roller is also included, with three different 3mm ports to hold Prime's gun and gas pump. Lastly, Prime comes with a rocket pack like those used by the Autobots in such Generation 1 cartoon episodes as "Dinobot Island", and a stand shaped like the Autobot insignia that allows him to be displayed in mid-air, as if in flight. The rocket pack also has 3mm ports for Prime's weapons, and stores on the front of the trailer in vehicle mode.
Classics Optimus Prime was initially intended to be Deluxe-sized. An alleged list of the tentative Classics line-up[20] included a Deluxe-sized Optimus Prime without a trailer and a version with a trailer at the Voyager price point; however, it appears the decision was eventually made to upscale Optimus to Voyager size instead.[21] Don Figueroa's control drawings for the Deluxe version were leaked before the Classics line was even released at retail.[22] A gray model prototype was later shown as part of an interview with TakaraTomy's staff in Transformers Generations 2009 vol. 1.[23] It's unclear whether the trailer ever made it past the early planning stage before the size of the figure was changed.
He comes with a shield with a fold-out handle, allowing Optimus to hold onto it with either hand in robot mode. It has a simple transformation gimmick for vehicle mode which is activated by pressing a button at the top of the shield, causing the sides to spring outwards. In vehicle mode, the shield can be laid flat across the bed of the truck, attaching via a post on the back onto the truck’s trailer hitch. Alternatively, the bumpers on the shield can be rotated outwards, and the front can be bent down in order to form a new front end and hood for "battle vehicle mode", resembling the Stealth Force vehicle modes seen in Dark of the Moon.
Smallest Transforming Transformers Convoy is the smallest fully transforming Optimus Prime toy yet. He features an accurate transformation sequence based on the original full-sized toy, but understandably has no detachable hands, and has little articulation. His sculpt is based upon his cartoon appearances. He comes with a tiny version of his laser rifle.
In Transformers vs. G.I. Joe comics, Bumblebee is offed as well. His ship is damaged during a space chase with Starscream, so he lands on Earth where G.I. Joe and Cobra are going at each other (as per usual). But his fatal mistake was helping G.I. Joe favorite Snake Eyes, who was trying to take on Starscream. In the process, Bumblebee got in the Joe-Cobra crossfire and was ripped apart by missiles. This wasn’t a true death, however. First, Starscream took Bee’s head to Megatron, who wore it on a necklace (yes, really), but eventually the head got back to the Autobots, who planted it back on his repaired body and he came back to life.
The smallest of the Energon Igniters, the 3-inch Speed series transforms between modes in 7 steps or less. Unlike previous small movie figures, this series has a lot of detailing and articulation. The bots don’t end up looking like carved blocks of plastic. They could use a few more paint apps, but that’s to be expected at this price point. They even interact with cores sold with the larger figures (though “interact” in this case seems to mean “tow behind”).
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For some reason: unlike the stock photos (pictured from the right), This Custom Kreon had a slight QC issue to the opaque and transparent helmets: One had two sides sculpted, while the other one has the small flat square sculpt (similar to the details on Hound's helmet) on the right side. Several samples had two different "variants": One with the perfect transparent helmet & a differently-sculpted opaque helmet, while the other one has the opposite. However: later releases fixes the problem by a running change.
Part of the third wave of Prime Cyberverse Commander Class toys, Nightwatch Optimus Prime is a redeco of Series 2 Cyberverse Optimus Prime, using the faceplate-less head sculpt that is gang-molded with the original head. His blue plastic is now gray, his smokestacks and thighs are left unpainted, he loses the Autobot insignia on his right forearm/door, and he gains yellow paint highlights for his eyes and lights, along with various other minor deco differences. Instead of the original release's cannons, he now comes with a pair of swords, which each have a pair of 3mm posts for wielding/mounting.
Sure enough, in 2009, when the Hytherion's colossal claw-marks appeared on planets throughout the solar system, Prime's other-dimensional incarnation returned, bringing with him a "Vibrant Red" Vector 109 auto-avatar with which Prime fused. In that instant, he was reborn as part of the Alternity, a manifold being who encompassed all the different incarnations of Optimus Prime through the multiverse at once. Prime reached his hands heavenward and peeled back the layers of reality, exposing the gargantuan fanged maw of the Hytherion looming above the Autobots. From Here to Alternity
The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate headsculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. A smaller laser is seen when it flips out with the sword. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime leader class based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.

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The Reveal the Shield Legends Prime mold was redecoed again for the inclusion in the second EZ Collection wave. This version of the figure replaces his blue on the head with black, and the blue paint on the legs is stripped off, revealing the black plastic underneath. and like the Megatron redeco in the same wave, features a Generation 2 Autobot symbol instead of a Generation 1 insignia.
Studio Series Optimus Prime is an all new Voyager Class mold that transforms from robot into a Peterbilt 379 semi-truck. He comes with a pair of Energon Swords, which can be mounted onto his arms or store on the back of his robot mode or truck mode. The figure combines engineering concepts from his Age of Extinction Voyager Class figure with techniques previously used on Prime: First Edition Optimus Prime. He also features a more subdued color scheme compared to other Optimus Prime figures. Like the rest of the Studio Series figures, the figure prioritizes robot mode scale and thus stands shorter than his Voyager Class wavemate Starscream. The CG renders depict him possessing long smokestacks, but the final product has them shortened... again. He also comes with a cardboard backdrop display depicting the climatic forest battle from Revenge of the Fallen.
The Optimus Prime Kreon in this set is based on the character's rusty, crusty "evasion mode" from the Age of Extinction movie. He has a ferrous-metal backpack, which is used to interact with the magnetic parts in the various sets. In this specific set's case, it's so he can be grabbed by the buildable Strafe's dino-claws, once Strafe uses said claws to open up the "laser" cage made to contain Optimus. (Yeah, we know Strafe appears way after Optimus ditched this look in the movie.)
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For its release in Korea, Hasbro Asia provided a collector coin featuring truck-mode Optimus Prime on one side and "MP-01L" on the other. The coin came mounted on a card featuring lineart of the Autobot leader's head, the stark black design of which could be mistaken for promoting the earlier "Sleep Mode" release. The limited release (and general lack of enthusiasm for the collector coins in Korea) makes this one of the more difficult Masterpiece coins to find.

As the final new-design Optimus Prime toy from the original Generation 1 era, the Japanese-exclusive Star Convoy was a significant departure from previous versions. This incarnation of Prime transforms into an extended-hood cab truck of made-up model pulling an implausibly large trailer, incorporating the motorized "Microcarrier". Powered by four AA batteries, the Microcarrier drives Star Convoy either forward or backward, spinning a radar dish mounted on the rear of his trailer as he rolls along. Prime's teammate in the Battlestars, Grandus, can link up to the rear of Star Convoy's vehicle mode and be pulled along behind him; Sky Garry can then land atop Grandus, forming a giant vehicle.
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