Like several new-mold Revenge of the Fallen toys, Optimus Prime suffers from some cost-cutting measures that affected the final production version of the mold. According to Hasbro's stock photos/back-of-box photo of the hand-painted prototype, the toolboxes on the sides of his legs were designed to fold away further for a sleeker, cleaner look. Additionally, the rear tires would have been able to split in half, with the inner half of the tire going inside the outer half to recreate the thin tires seen on Prime's CG design. Some articulation was lost on the toy between Hasbro stock photography and the final release. His fingers are no longer articulated; instead, the entire hand is now one molded piece. Finally, the lower arms appear to have been originally designed so that his hands could slide in or out of them during transformation. Sadly, he also lacks rubber tires, which the original movie Prime did have. Meanwhile, the articulated fingers was later used for the Asia Premium Series & Movie The Best releases.
Oddly, he had a different plate in those films when in car mode: 900 STRA. In Dark of the Moon, they finally decided to keep his robot and car mode plates consistent. In robot mode in the Dark of the Moon and Revenge of the Fallen video games, he wears 5BBM2. 5LKZ213 was seen in some set photos of robot mode for the first film. Various models for promotional exhibits have featured KDM 0814, FXPERTS, and, of course, BUMBLBE.
Part of the first wave of Bot Shots Series 1 single-packs, Optimus Prime is a teeny little long-nosed semi truck with "trailer", with a spring-loaded automatic transformation to robot mode triggered when his front bumper is pressed. He has a "spinner" in his chest that shows his three attack types and power levels. His truck mode and robot body are influenced by the live-action Optimus Prime, while his head is taken from the original. His blue paint is light and sparkly-metallic, his red paint is dull matte, and his optics are yellow.
4. Collectability/Internet/Ebay: While Lego has always been a somewhat collectible product, the age of the internet has increased the collectability of Lego. Nostalgic adults came together on the internet to trackdown and re-acquire sets from their child hood. I think Lego has embraced this as evidenced by large limited edition sets aimed at the adult market. This is also evident in the increase in tempo of development of sets and themes that drive the collector to want to buy more and more; which overall is good for Lego. In the past, an individual set and theme seemed to have more life than they do now.
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In 2007, the Optimus Prime of universal stream Primax 109.0 Beta encountered a mysterious messenger from another world: another incarnation of himself from a parallel dimension who left him with a warning. Two years hence, Megatron would bring the terrifying super-dimensional lifeform known as the "Beast of Time", the Hytherion, into their dimension to destroy Earth. The only thing that could battle the Hytherion was the power of the super-evolved multi-dimensional race of Cybertronians known as the Alternity. Prime agreed that when the danger appeared, he would join the Alternity in the fight.
Bumblebee, being the popular character he is, was one of the first five characters inducted into the Hall in 2010, during a ceremony at BotCon; the convention for all things Transformers. He was joined, not surprisingly, by other super-popular transformers: Optimus Prime, Megatron, Starscream, and the Dinobots. Humans enshrined in the Transformers Hall of Fame over the last few years include everyone from director Michael Bay to Peter Cullen (the iconic voice of Optimus).
Punch reported back to Optimus on what he had learned about the Decepticons as Counterpunch. Mainly, that they were planning on attending BotCon 2010. Optimus then turned to Teletraan I for more information about BotCon. Upon learning that special honors would be held for him at the convention, Optimus led his troops to BotCon once more. BotCon 2010 Promo
This. Is. Awesome. I remember running LEGO piece auctions ~1998/99 on RTL (rec.toys.lego) then later my own website. I’d buy sets at Walmart and other places on discount, break them out, and sell the pieces as lots. I knew I’d always make good money if I could average < $0.10/piece cost (ideally around $0.07) and sell for $0.15 – $0.20+ … fun times!

During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other Transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[48] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[49]
Outstanding work here. After reading a number of complaints about how the price has ‘increased’ over the years, it’s great to see this analytical approach. One additional hypothesis I have is related to the increase in the number of sets released each year, which would appear to be supported by your data. More sets to buy to be ‘complete’ makes for more money out of pocket.
Optimus Prime is composed of two parts, his truck cab and his trailer. His new truck cab is reminiscent of the original Optimus Prime truck cab, but is constructed entirely of plastic, lacks vacuum-metalized plastic and has no clear windows. It also transforms differently in that the front of the truck is no longer the robot mode's chest. His chest is now formed out of the truck's cabin rear, styled after his cartoon appearance. He is armed with two long black rifles, based in part upon his cartoon rifle.
Part of the first wave of Bot Shots Series 2 launchers, this new-mold Optimus Prime transforms into a very boxy Generation 1-styled truck with trailer. As a Spin Shot, one manually winds up his upper body beforehand when transforming him into vehicle mode, where striking the front of the vehicle will cause him to burst open and spin while auto-transforming. He comes with a launcher used to propel him to great speeds, as well as four cube targets for him to knock over.
The first Transformers toys were created from two different transforming robot toylines from Takara, the Car-Robots and Micro Change, from the Diaclone and Microman series, respectively. Hasbro acquired the rights to sell them in the United States but, instead of selling them under their original names, they were rebranded as "The Transformers". The first two years consisted primarily of reusing the Car-Robots/Micro Change molds. The earliest toys had some parts made of die-cast metal, which were eventually phased out.
Bludgeon's recovered files bring Optimus Prime to Earth, where an Autobot detachment led by Prowl has discovered that a Decepticon infiltration unit led by Starscream has broken standard protocol after discovering a new form of Energon. This Ore-13 appears to be the same "Ultra-Energon" that Bludgeon used to revive Thunderwing, who had been dormant for millennia after the apocalypse. Starscream had already used it to fuel a failed attempt to usurp Megatron's leadership, as detailed in the Infiltration miniseries.
Prime comes with all the accessories of his previous release, although his ever-changing ion blaster is now somewhat confusingly cast in blue plastic. He features one major additional accessory: an electronic display base sculpted with the image of the Matrix and the Autobot insignia. Pressing the insignia's crest triggers a series of electronic soundbytes, mostly quotes from the movie recited not by original actor Peter Cullen, but by Hasbro's in-house actor, Ron Hayden: "Autobots, transform and roll out!", "I want you to make a special run to Autobot City," "Megatron must be stopped!", "All we need is a little energon, and a lot of luck," and two samples of the classic transformation sound effect, one ascending, one descending.

The set also includes a redeco of Generations War for Cybertron Optimus Prime figure, which changes the original figure's dark red plastic to a brighter, more vibrant red, changes the gray plastic to a darker charcoal tone, changes the "windows" from gray to nearly black, and replaces most of the original figure's pink-ish red paint details (which were yellow on the redeco from the "Rage over Cybertron" three-pack) to teal.


The morning after a particularly vicious battle, Optimus listened to birdsong and pondered life as a giant robot, before asking Ratchet and Huffer for a damage report. The Autobots were puzzled when the Decepticon Seekers (and Laserbeak and Buzzsaw) did a flyby on their camp, as the Decepticons were similarly damaged after the battle, but Shooting Star reported that the Decepticons were trying to distract them while an attempt was made to secure a broken-down oil truck a few miles away. Optimus took a small group to investigate, and successfully aided the humans in getting their truck moving. Swoop was instrumental in stopping the Decepticon attack, and Optimus commended the Dinobot for his valor. Decepticon Hijack
Rodimus appeared in the text-based fiction Dungeons & Dinobots as one of the Autobots who attacked the Arch-Ayr fuel dump. Sent to capture rogue Dinobots for the Autobots, he was part of the group that captured Swoop. Together with Blurr, he then tracked Grimlock, but ran into competition with the Decepticon allies Sideswipe and Cliffjumper. After Grimlock bit off his left hand Ratchet replaced it with a circular saw (a reference to one of the original Rodimus' melee weapons in The Transformers: The Movie).
This figure was released during the short-lived period when Hasbro was treating the Beast Wars as an extension of the Autobot/Decepticon war, and Optimus Primal was presented as being the same character as Optimus Prime. This was soon relegated to the realms of micro-continuity when the Beast Wars animated series began and clearly established that the two Optimuses were different characters, but the toy remains one that was officially branded as Prime, and is consequently listed here.
There is another factor that comes with the sticker shock. As I showed before, LEGO has had $100+ sets for a while. However, only recently have they produced sets even more pricy than that. When we were kids, the $100 set was the pinnacle of LEGO. It was the set we all aspired to own. It was the set we all went straight to at the store. Of course we rarely ended up with that set, but that was our dream.
His original trailer is not included with the set; instead, he comes with a new deluxe-scaled trailer, not available with any other figure, based on the one towed by Prime in Dark of the Moon. The trailer is compatible with both figures, and sports 5mm post-holes that will hold (among many other things) G1 Prime's laser rifle and the MechTech weapon Movie Prime is armed with.
During the three-part "One Shall Rise", Optimus uses the Matrix of Leadership to defeat Unicron. Unfortunately, in doing so, he not only emptied the wisdom of the Primes, but lost his own memories as a Prime, believing himself to be Orion Pax once again. Megatron took advantage of this to manipulate Orion into deciphering Iacon records the Decepticons have stolen from Cybertron. Eventually, Orion figures out the truth and escapes. Jack is later able to restore Optimus' memories after downloading the wisdom of the Primes from Vector Sigma into its key which Optimus gave him before he left to stop Unicron. However, Optimus could not recall the time he spend as a Decepticon.

Outstanding work here. After reading a number of complaints about how the price has ‘increased’ over the years, it’s great to see this analytical approach. One additional hypothesis I have is related to the increase in the number of sets released each year, which would appear to be supported by your data. More sets to buy to be ‘complete’ makes for more money out of pocket.

Released as part of the Energon Igniters Power Plus Series subline, this Optimus Prime is a Scout-sized mold that converts from robot to truck based on his appearance in Age of Extinction in just a few steps. His only articulation is the swiveling upper arms & pivoting arm joints, and his fuel tanks also doubles as a flip-out cannons, activated in vehicle mode. As with all Nitro and Power Plus figures, Optimus also comes with an energon core, which allows his vehicle mode to propel forwards.
The bio for the Botcon 2015 version of Megatron reveals that he comes from an alternate reality where Megatron achieved victory during events similar to Dark of the Moon and killed both Optimus and Sentinel Prime. However, Rodimus Prime then arose to challenge him, facing him in a battle that Megatron ultimately chose to flee, resulting in him ending up in the Axiom Nexus.
While they wandered through the tunnels, the Joes and Prime found cave paintings that described the last visit to Earth by the planet-eating god Unicron. They were attacked again by Bludgeon and Cobra-La minions, but were led away by a ragged Joe Colton, prisoner of Cobra-La for the last 25 years. Black Horizon, Part 1 of 2 Bludgeon managed to find them again and during a second battle Prime tore open the Pretender's shell, revealing Bludgeon's robot form inside. Bludgeon tripped and dangled dangerously over a chasm, but rather than let Optimus Prime save him, Bludgeon forced Prime to drop him to his death laughing all the way down.
"But," we wondered, "How do you listen to music if you're constantly throwing this little robot?" The answer is wireless Bluetooth headphones. Here's a thought: When the music-listening technology that comes with today's yo-yos is cooler and more advanced than the music-listening technology that came with portable CD players in our day, the youth of today officially rescinds its right to ever complain about anything. Ever.
When Sideswipe was accused and convicted of destroying the Nova Suspension Bridge, Optimus was infuriated that one of his own Autobots could commit such a heinous act. Optimus was tasked to hunt down and deactivate Sideswipe, though the task proved to be easy as Sideswipe did not run, hide or resist. After Optimus had deactivated Sideswipe, he was approached by Prowl, who pointed out that Sideswipe's actions made little sense, as he had committed the crime in broad daylight before many witnesses. Agreeing that the Decepticons might be behind the situation, Optimus allowed Prowl to take a team of Autobots to Carob Island to clear Sideswipe's name while Optimus and Jazz stayed behind to continue working on human/Autobot relations. Prowl returned with evidence that it was indeed a Decepticon-controlled clone of Sideswipe that had committed the crime. Optimus then presumably reactivated Sideswipe when his name was cleared. Deadly Paradise
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