It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.

A standard brick with two rows of four studs delivers a profit to LEGO that is orders of magnitude greater than any specialized element, all because the brick is what LEGO calls a “universal” or “evergreen” element that can be used in so many different sets. A one-of-a-kind, specialized piece, however, generally works in just one or a few sets. Moreover, the cost of molding a standard brick is orders of magnitude cheaper than producing a specialized piece.


Hero Optimus Prime was the first new-mold Optimus Prime toy in the Generation 2 line. He transforms into a Kenworth truck of unknown model with a flatbed trailer. The truck and trailer form his robot mode, but cannot disconnect. His primary gimmick is an air-powered missile launcher that uses an air bellows attached by hose to launch his large, hollow, soft-rubber-tipped missiles. The bellows and missiles attach to his back in robot mode. His rifle plugs into the launcher's main body in truck mode.

The main selling point of the toy is the ability of the truck cab to combine with the trailer to form Super Optimus Prime. The cab portion folded in half and sat in the chest cavity of the trailer's torso, giving him the classic Optimus Prime truck-chest appearance. The two double-barreled cannons were attached to his shoulders and a large, separate head piece was mounted onto the hole on top of the truck cab.
Another Hasbro release of the MP-10 mold, which is basically a reissue of the 2010 Transformers line's Masterpiece Optimus Prime, but with the Japanese release's ID Number. Surprisingly he is NOT mistransformed on the initial official photography... until secondary stock photos had the vehicle mode slightly mistransformed. Unlike the original, Hasbro version, this version features silver paint on the interior of the trailer. This version also removes the red paint on the die cast hinge piece in his body and replaces it with blue paint. Sadly, this figure doesn't come with the Key to Vector Sigma. Due to compact packaging, the trailer is prone to scuffing.
However, the situation was still so desperate that Optimus not only decided to recruit human allies The battle is far from over!, but aggressively tried to recruit and deputise human children, including giving them the power to co-ordinate Autobot teams in battles. He wouldn't even make a final move on the Decepticons until he had enough child soldiers on his side. Earthlings: THE S.T.A.R.S. need your help now! Have the Decepticons defeated us once and for all? In at least one case, this likely led to the death of a small boy at Decepticon hands. Can one boy, alone, hold back the evil Decepticons?
Hasbro's original plan for the Beast Wars was to have Optimus Prime, renamed Optimus Primal, and Megatron be reformatted versions of their 1980s selves. This was shown in the toys's Tech Specs, and in the comic packaged with the basic Optimus Primal/Megatron two-pack. Hasbro also wanted the "Mutant Heads" found on all of the deluxe sized first year toys as battle helmets, but Mainframe scrapped the idea as it would have required three animation models for each character instead of two. Another designed feature for the 1995/1996 toys was carried over from Generation 2, transparent "light pipe" eyes. However, most toys had those parts cast in opaque plastic.
Softimus Prime is, as his name suggests, a plush G1 Optimus Prime toy. Obviously, he has no problems with articulation and passes the drop test with flying colors. His main draw is the ability to "transform" into his Freightliner FL86 vehicle mode by turning the plush toy inside out, his transformation roughly similar to the Powermaster cab Prime's. He is love.
In the first nexus, when Swoop reported back to Autobot HQ that the other Dinobots were being controlled by Bombshell's cerebro-shells, Optimus had to decide whether to stop them with an immediate full-scale assault, or consult the Ark's computer. If he led an immediate attack, the cerebro-shells were jolted loose when his troops carried out his order to, "Bring them down fast and hard". If he consulted the computer, he then had to choose between its plan to have Windcharger remove the shells from a distance with his magnetic powers, or go with Mirage's idea to lure the Dinobots over Bandit's Bluff with an Optimus Prime hologram. If he chose Mirage's plan, the Dinobots charged over the cliff and into the ocean, where they were salvaged for repairs back at base. If he let Windcharger lead operations at the bluff so he could confer with Skids about some strange activity near Dolphin's Bay, it was out of his hands whether Windcharger accidentally tore the Dinobots to bits, or harmlessly removed the cerebro-shells. The latter outcome led to Grimlock telling Optimus that Bombshell said controlling them was just part of a larger plan, and the Autobot leader realized that it might tie in to Skids's report. Skids and Bumblebee could investigate in Wheeljack's new mini-sub, but should he send Sludge along with them?
The Hasbro release comes with a pack-in file card. In addition to the regular version, Optimus was also released in a special "advance release" assortment alongside Bulkhead, Megatron and Starscream, with each figure including a mini-DVD that contains the Transformers: Prime episode "Masters & Students". Yes, all four of them come with the same episode.
Optimus Prime is another redeco of Revenge of the Fallen Legends Class Optimus Prime, features gunmetal-stque grey plastic, and his paint operations being similar to the first Revenge of the Fallen Legends Class toy. He is also packaged with Grimlock, himself a redeco of none other than Energon Cruellock. Like other Legion-themed product, he is exclusive to Walmart in the US and Asda in the UK.

Long before the internet came along and ruined life as we knew it, Children amused themselves with the most primitive of toys. At the top of the food chain was the yo-yo. Believed to date back to around 500 B.C. in Greece, and even believed to have been used as a crude weapon in the Philippines, the yo-yo (pronounced yo-yo) made a roaring comeback in the 1920s as a toy, and to a lesser extent as a weapon.


The series begins when Optimus and his crew, after picking up a disillusioned ninja named Prowl, are sent to clear rubble from a space bridge passage. There, the Autobots stumbled upon the Allspark and are immediately attacked by Megatron's battle cruiser, the Nemesis. Through treachery by Megatron's second-in-command, Starscream, Megatron was fragged and the Autobots crashed on Earth in the early 21st century. After being in stasis under Lake Erie for 50 years, the Autobots awaken in Detroit of the near future, where they immediately discovered humans in need and became heroes of the city after stopping a Sumdac Industries experiment gone wrong. During the battle for the possession of the Allspark, Optimus goes offline after defeating Starscream, only to be revived by Sari Sumdac and her Allspark-infused key.
Released as part of the "W Convoy" campaign ("Double" Convoy, that is!) alongside a silver chrome version of Energon Rodimus, this gold chrome "Mēki" ("plating") version of the Deluxe size Optimus Prime toy was available only as a prize in a mail-in Robot Points contest. Initially limited to 20 units in the original draw, it appears that many more were made available through toy store drawings, given how many went on to appear on online auction sites through 2005 and 2006.
A Deluxe-sized figure sold only in Japan and Asian markets by Takara Tomy. The package consists of a highly poseable skeletal frame called a Core Body, along with parts to assemble the Core Body to either a Protoform mode or robot mode. In Protoform, the figure can transform into an atmospheric Entry Mode. The figure with robot parts is able to fully transform into vehicle mode.[87]

Some time later, as the war raged between Autobots and Decepticons on Earth, Optimus had requested the Aerialbots as reinforcements from Cybertron. Though they nearly defected to the Decepticons, Optimus was able to secure the Aerialbots as allies. Later, when a power plant had to be evacuated of its human workers due to the fear of landslides, Optimus posted Denfensor at the location to secure its protection. Optimus then drove off to check up on the rest of his troops who were aiding in the area’s evacuation. Though he passed a military convoy heading towards a plant, he thought nothing of it, unaware that they were the newly created Combaticons in disguise. Optimus then reached the Ark, and from there opened communications with the Aerialbots. Optimus had someone come into the know that the Decepticons were moving in towards the plant. He watched from afar as Defensor and Superion fought Menasor and Bruticus, wary to send more Autobots into the fray while these titans wreaked havoc onto the battlefield. Optimus allowed himself a smile when the Aerialbots and the Protectobots proved themselves superior teams to the Decepticons’, though at the back of his mind, he was wary. After all, Megatron himself had chosen not to add his considerably weight to the battle... The Special Teams
Part of the eighth wave of TakaraTomy Go! toys, Optimus Exprime is capable of changing from a robot to either a train or (something resembling) a dragon and back again. He can also form the torso of either DaiKenzan (with Kenzan forming the upper torso, head, and arms and Gekisoumaru forming the legs) or DaiGekisou (With Kenzan and Gekisoumaru reversed from their roles in DaiKenzan).
One of the Mini-Con limb-bots (Soundwave helmet) is based on the original movie version of Optimus. The main torso-bot is based on Generation 1 Optimus's original body. Two of his limbs are based on Armada Optimus Prime; one "normal" (Inferno helmet), one pre-Earth-body (Knock Out helmet). And the remaining one (Ironhide helmet)... actually looks to be based on the Optimus-like-but-not-Optimus Micromaster Overload! The heck?
I you can get an official reissue for around the same price, do it. I lucked out and got an opened but mint Encore for $50 last week but you'll be getting lucky that way. All Hasbro reissues have short smokestacks and long stacks are harder to get separate to swap out. Average price for a Japanese reissue is around $100 opened. If you are on a budget and the kid doens't care about slight issues, the $40 KO would be the better option.

Hot Rodimus also appeared in the Japanese exclusive Kiss Players storyline. In the alternate timeline of Kiss Players, Hot Rodimus has given up the Matrix to Ultra Magnus after his actions in hurling Galvatron out of Unicron's body resulted in the Decepticon leader crashing into and devastating Tokyo, rather than landing on Thrull, as seen in the original continuity. He subsequently came to Earth to try to repair relations with the humans, but was instead attacked and nearly killed by a Legion Creature, a hybrid created from Galvatron's Unicron-corrupted cells fusing with local creatures. He was saved by a kiss from the human Li Shao-Shao and reformatted into a body resembling a Ford GT. He went on to battle the Earth Defense Command (an anti-Transformer organization), the Legion - and Optimus Prime himself. Prime had been resurrected in a Kiss Player body, but Hot Rodimus, believing his commander to be dead, thought it was a trick.


He was only available as an Amazon exclusive in the United States, but was also released at brick and mortar retails in Australia and Hasbro's Asian markets, such as Singapore. Oddly enough, even though the official press release for the figure identifies it as "14 of 30" in Hasbro's Thrilling 30 campaign, the packaging does not sport any such markings.[3] To complicate matters further, a later retrospective by Hasbro on Facebook identifies another product as "14 of 30", which doesn't sport any such markings on its packaging either.[4]
The first Nightwatch Optimus Prime is an extensive redeco of the previously released Leader-class Optimus Prime, replacing most of his red and blue with different shades of blue and black. In fact, he resembles the original Diaclone Powered Convoy color scheme of Generation One Ultra Magnus's truck cab. The previously blue and red flames have been replaced with silver flames, as has various other decos, replaced by copper.
A highly CG-accurate sculpt of Optimus Prime's head with a built in voice-changer. It also has several sound effects and quotes from the movie. The voice-changer has three settings, giving more accurate alteration of the user's voice (though this is still debatable; most voice changing technology is pretty crummy, at least in toys). Much like the Ultimate Bumblebee figure, this toy will hate your wallet too. While it only costs 30 bucks, if it's anything like another Hasbro voice changer, it will suck batteries up like they were some kind of square candy holder.
In one possible sequence of events, Powerglide was captured and reprogrammed by the Decepticons, leading their army to Autobot headquarters. Taken by surprised, the Autobots were felled one by one until only Optimus remained. As Megatron gloated that he would not kill Optimus, only alter him so as to make him the bane of humanity, Optimus activated the Ark’s self-destruct sequence, taking all of the Decepticons with him in a fiery explosion.
Optimus Prime was given the Matrix by Primus himself, and used to be friends with Megatron. Prowl is his closest friend and Ratchet is his oldest. Searching for Energon, the Autobots landed on Earth, but were followed by the Decepticons. With the help of their human allies, they bested their foes, and knowing they would return, decided to stay and wait to defend the planet once more. Optimus Prime was proud to be an Autobot. I Am Optimus Prime
The Transformers Energon figure pen is based on Optimus Prime in his standard Energon body. About the size of a scout class toy, he transforms from truck mode to robot mode almost identically to his mainline toys, apart from the fact that his feet contain the pen and cannot bend. It's really hard to write with, and almost impossible to pose, even though it has full arm articulation. Amusingly, this figure can position itself to transform into his super robot mode (by flipping his helmet on, opening his chest and flipping his hands in), but because there are no versions of the Prime Force drones in this scale, it's impossible to complete him.
In some continuities, though, it’s our lovable pal Bee who takes the leadership reigns. In the animated series Transformers: Robots in Disguise, with Optimus having died at the end of the previous series, Bumblebee starts off as the Autobot leader, but he’s apprehensive about it. And he even takes the leadership mantle in the live-action film series; taking over for Optimus, who leaves the Autobots behind to head into space to search for the Seed at the end of the last movie, Age of Extinction.
There is also a smaller "Legends of Cybertron" Micro sized version of this Optimus Prime, without a trailer, and a Burger King Kid's Meal toy, again without a trailer. There is also a rotating sucker holder version of Cybertron Optimus Prime. Later releases of the Leader class and Micro class Optimus Prime were repainted in darker colors, supposedly representing Optimus Prime after the television story. This toy is called Galaxy Force Optimus Prime. A special metallic painted version of this toy was included with Megalo COnvoy in Japan.
Transformers: War for Cybertron was released in June 2010 for the PlayStation 3, Xbox 360, and Nintendo DS. The game takes on Cybertron during the Great War between the Autobots, led first by Zeta Prime and then Optimus Prime, and the Decepticons, led by Megatron. Transformers: Cybertron Adventures was released alongside War For Cybertron for the Wii and utilizes the same characters and setting.
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
Not depicted in the instructions or stock photos, Roller can attach to Prime in vehicle mode via two tabs on the vehicle front which slot into two corresponding slots on Prime's feet. Another undocumented feature is that the butt of the Ion Blaster can be inserted between the barrels of Roller's weapon mode to form a longer weapon. Also not shown in the instructions but depicted on the stock photo on the card-back is that Prime's shoulderpads can be rotated up; the intended positioning for this is notched, although you can position them at other angles.
A Japanese exclusive, this is a new line of Transformers toys shaped from Disney characters that were first introduced in 2009. Originally revealed in the November 2008 issue of Figure Oh! Magazine in Japan, it was a collaboration project between Takara Tomy and the Walt Disney Company. The first line of the toy series is the Mickey Mouse Transformer which was modeled after Optimus Prime with the same colors as its Transformer counterpart and can transform into a cartoonish trailer truck like the original version. The toy was released on February 26, 2009 following with the Black and White Version a month later on March 26, 2009. A figure of Donald Duck based on both Bumblebee and Herbie the Love Bug, and a second repaint of the Mickey Mouse trailer in Halloween colors, are also planned for release.
A mold for a standard LEGO piece costs anywhere from $50,000 to $80,000; over its lifetime, it will spit out some sixty million bricks. The cost of making the mold, spread out over all those bricks, is essentially zero. But when designers concoct a specialized piece and LEGO manufactures just fifty thousand of them, the molding cost rises to as high as $1 per piece. Including just a few of these specialized pieces, as LEGO did with unrelenting frequency during the Plougmann era, can potentially kill a LEGO set’s profit potential.
Kabaya's second candy toy of Energon Optimus Prime was released as part of the Hyper Transformers series. This non-transforming figurine depicts Prime in his lesser-seen combined mode with Wing Saber: "Fight Mode", as Hasbro called it, or "Cannon Mode" in Japan. The figure's shoulder cannons came on a separate sprue in-package and had to be removed by the buyer. Prime's head can be removed and attached to the Hyper Transformers Omega Supreme figure, creating Optimus Supreme. As a candy toy, Prime came with a stick of gum.
Released as part of the Allspark Power refresh of the movie line, First Strike Optimus Prime is a extensive redeco of Voyager class Optimus Prime in a colour scheme based upon Generation One and Classics Optimus Prime. The included toy bio describes this coloring as Prime paying tribute to the markings he wore as a young soldier when the war began. Due to the transformation scheme, this figure actually ends up being less like its G1 counterpart in robot mode, a sacrifice made for the slavish redeco of the vehicle mode. You can't have your cake and eat it too, folks.
When the narrative begins, we’re taken to Cybertron, where a narrator tells us of the battle between the Autobots and Decepticons, a war fueled by the Decepticons’ desire for total domination. We’re told, “The Autobots, on the verge of extinction, battled valiantly to survive.” Then, two Autobots in robot form climb out from under a grate, armed with a bunch of energy conductor sticks: Wheeljack and Bumblebee. Wheeljack transforms into a Cybertronian vehicle, then Bumblebee loads the sticks inside him. Bumblebee is so relatively small that he remains in robot form and hops inside Wheeljack for a ride, rather than transform himself.
Optimus led the search for the AllSpark through space, but he and his troops were unable to locate the artifact. Though the search seemed hopeless, Optimus assured the others that they would not give up until Cybertron's last hope for survival was found... At that moment, a strange green pig crashed through one of the ship's windows, with the AllSpark in tow. Optimus stared in bewilderment at the strange creature as it asked for a ride back home. Hard Boiled
Although the animated series ended in the U.S. after The Rebirth, Optimus Prime continued to appear in animated sequences of Transformers toy commercials, progressing from Powermaster to Action Master. He even made an appearance as a computer-generated Combat Hero. Many episodes of the series were re-aired to promote Transformers: Generation 2. During these sequences, computer-generated scenes featuring key G1 characters are borrowed from Generation 2 commercials to serve as opening, closing, and commercial bumpers. Optimus Prime is shown in the opening and closing fighting Generation 2's Ramjet.
The cab transforms into the robot mode of Optimus Prime himself, with the addition of a pair of removable blue fists that plug into his headlights. The fists themselves do not store anywhere in vehicle mode, but can fit easily in Prime's opening chest compartment (originally designed to accommodate two Diaclone driver figures). Prime is armed with a black laser rifle that, due to design, he cannot hold straight.
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