I mean you could argue that they are returning to the way the original Transformer toys worked. Here is an example of the OG Optimus toy. I went to Hasbro's website to see what the most current version of Optimus is that they are selling and I found this. That actually looks surprisingly similar, though I would argue they have gone more of the direction of making the robot look more robotic and the truck a little less truck like but its still a solid middle ground.
Available exclusively from Japanese 7-11 stores, MP-711 is an Ultra Magnus-decoed Convoy—white with green and blue highlighting—themed with 7-Eleven logos. Unlike most MP-10 redecos, he comes with a trailer, Roller, and Spike figure, who is sporting a 7-Eleven uniform. Roller and the combat deck come with 7-Eleven logos, however Convoy's shoulder logos are stickers with the option of a green 7-Eleven logo or the standard Autobot logo on either shoulder.
A redeco of the Generation 2 Go-Bot Firecracker, Go-Bots Optimus Prime transforms into a red Hot Wheels-sized Lamborghini Diablo. Like all Go-Bots, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly. He is armed with a small red laser rifle. The plastic colors are a "solid" version of Firecracker's color layout, substituting opaque red for transparent red plastic.
The paint deco is... unfocused, to say the least. In vehicle mode, the grill, headlights, bumps (thus his feet) are painted silver, yet the red in the small Autobot insignia has been removed. There is silver paint on the fuel tanks (toy battery cover), but not on the other tool boxes and equipment in the same location. There is also silver paint on all 6 wheel rims, the air cleaners and the windscreen visor. In robot mode the silver paint is mainly located on his thighs and crotch, though in order to save on costs, the dark blue and gold paint on his thighs and knee joints have been sacrificed.
But around the mid-’90s, Hasbro let the trademark for a toy named “Bumblebee” lapse. At that point, the Generation 1 Transformers were almost passé, as they focused on the newfangled Beast Wars and Beast Machines lines. In fact the Unicron Trilogy continuity (mid-2000s) character called Hot Shot was originally going to be called Bumblebee, and in fact had a lot of Bee’s personality traits and yellow color, until they realized they couldn’t use the name. Fortunately, they got it back soon after.
Optimus Prime was one of three Transformers characters immortalized in Gummy Candy form by the Frankford Candy & Chocolate Company. Released during the time when Classics had just replaced Cybertron on the toy shelves, Prime's candy depicts him in his Cybertron body, alongside Generation 1 Bumblebee and a kooky Cybertron/Classics Megatron cross-breed. The candies were all sold individually in blister bubbles.

The figure's transformation scheme is based on the original G1 figure, the only differences being that the fists are not removed but become the headlights, and instead of flipping backwards inside the chest, Diablock Convoy's noggin flips forwards with the aid of opening chest windows. A "laser rifle" in the shape of his ion cannon can be built from black bricks, and stickers bearing the Autobot faction symbol can be placed on his shoulders, although this is not recommended as it is designed to permanently stick to multiple tiles which dislodge easily and may damage the sticker.
The largest 2007 Transformers movie Optimus Prime toy, Leader Class Optimus Prime featured, at the time, the most accurate representation of the CGI designs' complex transformation sequence. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel hitch is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.

Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg into lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.
Best IDW Transformers Comics Stories - The IDW timeline/universe/story that started in 2005 has ended and I personally believe it includes the best Transformers fiction involving our favourite G1 characters. Of course comics can be daunting to get into and I won't pretend every single story was a gem. But there was some stellar storytelling here, the best these characters ever got and I will go through the 5 best stories from this 13 year run that any Transformers fan should check out asap. The titles link to the comics on comixology in case you want to check them out.
In Transformers: Armada, Optimus Prime shares the role of main protagonist with Rad, Alexis, Carlos, Starscream and Hot Shot. The Optimus of this universe shares many similarities with his parallel universe versions, including nobility of spirit and a strong desire to protect all humans on Earth. In this continuity, the two sides are not looking for energon, but a small race of power-enhancing transformers known as Mini-Cons. Optimus led his small band of Autobots to stop Megatron from acquiring their power for himself.
He is designed with a removable head, biceps, arms, and legs, all of which use the same clip-peg/hole joint. This means his pieces can be swapped around in any order, as well as swapped with any other Hero Mashers figure... which includes figures from Marvel Comics, Star Wars, and Jurassic World, meaning you can make some pretty freaky combinations.

Part of the seventh wave of Robots in Disguise Warrior class lineup, and the first of the Mini-Con Weaponizers subline, Power Surge Optimus Prime is a retool of the original Warrior Class Optimus Prime figure, now transforming into a 6-wheeled futuristic trailer truck. Optimus now also comes with a pair of swords, which can be attached to his 5mm-compatible hands or the top of the truck/back port to serve as the robot's wings. Most notably, Power Surge Optimus Prime features retooled truck hood/shoulder parts to makes the hands more evident. As a retool of the original Warrior Class Optimus Prime toy, he retains his axe accessory, albeit unpainted just like the Clash of the Transformers Warrior Class toy's. His light blue-colored Launcher can be attached onto his collar.
Optimus Prime returns in Transformers: The Last Knight, which is set three years after the events of the previous film. Having been frozen in the vacuum of space, Optimus has been drifting on the far reaches of Earth's solar system for some time. However, he later crash-lands on Cybertron, its atmosphere reviving him. He then confronts the being currently in control of the planet, a powerful sorceress named Quintessa, who professes to be the maker he is searching for. Optimus is easily subdued by Quintessa, who convinces him that he destroyed Cybertron and reveals that the Earth is actually Cybertron's "ancient enemy" Unicron. Redubbing him "Nemesis Prime", Quintessa brain-washes Optimus and tasks him with retrieving her stolen staff, with which she plans to drain Earth/Unicron's life force so that Cybertron can be restored. Nemesis succeeds in retrieving the staff, but is hindered by Bumblebee, whom he engages in a fierce duel. Nemesis nearly kills Bumblebee, but when the normally mute Bumblebee suddenly speaks, urging Prime to remember who he is, the sound of his oldest friend's voice is enough for Optimus to return. However, Megatron, revealed to be in league with Quintessa, swoops in and steals the staff from Optimus. Prime is then attacked and sentenced to death by the Guardian Knights for aiding Quintessa, but he is saved by Cade Yeager, who convinces Optimus to correct his mistake. Optimus leads the Autobots in the attack on Quintessa's lair, during which he slays the Infernocons and defeats Megatron. Optimus then attacks Quintessa, distracting her long enough for Bumblebee to shoot and seemingly vaporize her. At the end of the film, Optimus and the other Autobots return to Cybertron, unaware that Quintessa is actually still alive.

"Cybertron Optimus Prime" new features a darker grey plastic, and mostly shares the same paint mask to the original Deluxe class figure, with added paint details on his head and the mesh-like pattern on the front of his "entry" mode. The silver paint on his chest was slightly changed from the original and he lacks the paint on his feet, his "headlights", and the top of his "entry" mode. Lastly, he features Cyberglyphics on his vehicle mode windows, and the rear sides of the vehicle. His flame attachment is now cast in translucent red plastic with orange sprays.
The first reissue of the original Optimus Prime toy in North America since the Generation 1 toyline reached its end, this "Commemorative Series" edition of the figure was a Toys R Us exclusive. It was mostly identical to the original figure, save for some necessary modifications made for safety reasons: In the first instance of what would become a recognizable alteration to the mold, the toy's smokestacks were shortened, while the Combat Deck's firing missiles were elongated to prevent potential choking, as was the case with all other Commemorative Series figures' firing missiles. This release also had the trailer's launching feature removed.
After weeks of Decepticon silence, Optimus Prime decided to get proactive and sent out patrols all over the planet to try and flush the villains out. None of the patrols reported back with any success, however, and Prime realized that there was one area of the planet that his troops had deliberately ignored: the mysterious "Nebulos Triangle". Quickswitch, Scoop and Quickmix were sent into the Triangle, and they did indeed discover and foil the Decepticon plot going on in the area. Decepticons Underground
Hasbro's Toys R Us-exclusive 2003 reissue of Powermaster Optimus Prime was actually a modified version of Takara's then-recently reissued God Ginrai set. As such, the cab was partly constructed out of die-cast metal, vacuum-metalized plastic and had clear blue windows. The trailer was retooled so the super robot's fists could slide in and out of the arms. This set also included the originally Japanese-exclusive Apex Bomber drone trailer that attached onto the back of Optimus Prime's trailer in vehicle mode, and could become extra armour in super robot mode.The missiles where unchromed and lengthened due to safety issues as opposed to the Japanese release which were chromed and shorter.
A Deluxe sized version of Energon Optimus Prime. Looks like a smaller version of the Leader class toy, without any trailer or drones. Can Powerlinx with other Energon Autobot toys. This toy was a Toys-R-Us store exclusive in the U.S. and was packaged together with a downsized Energon Megatron. In Japan this toy was packaged together with Kicker and a Star Saber accessory.

In "A Fistful of Energon", Optimus Prime is informed by Ultra Magnus about Starscream's escape from prison. He is quite upset when he has heard that Prowl set out in search for him on his own. He orders Prowl to return, but he disobeyed him. Later, Prowl is bound and abandoned by Lockdown, who wants to get the bounty that Megatron had set on Starscream. But Optimus Prime, together with Bulkhead and Ratchet, succeed in finding and releasing Prowl.
This Japanese series, told through radio plays using the Transformers: Alternators Optimus Prime toy mold, branches off from the original animated series. It is set in a different universe than both the original G1 and Binaltech continuities. Set in the year 2006, one year after Prime's death in The Transformers: The Movie and four years before the third season, it sees Prime's corpse covertly transported to Japan by the Earth Defense Command, a government organization. The convoy transporting his body was attacked by a group of female commandos, led by Marissa Faireborn, who had known Prime years ago as a child. Believing they had secured Prime's body, the commandos were taken by surprise by EDC "Kiss Player" operative Ringo and her Autrooper mechanoid partner, who killed them all except Marissa. Marissa went to Prime's body just as an Autrooper began to fuse with it and, reflecting on her childhood memories of Prime, she gave his faceplate a final kiss. This initiated a transformation where Marissa and Prime were fused together and Prime was reborn with a new body, capable of transforming into a Dodge Ram SRT-10.
A Toys "R" Us exclusive, the U.S. release of Masterpiece Rodimus Convoy by Hasbro does not come with the detachable trailer, but is offered with his Targetmaster partner Offshoot (renamed from Firebolt due to trademark issues) and a remold of Optimus Prime's Matrix of Leadership, which does not fit in his chest. Like the Takara Tomy version, a smaller Matrix that fits in his chest is included. While the Japanese version is based on the animation design, the Hasbro redeco bears a closer resemblance to the original G1 toy. Parts of the figure's legs have been re-engineered after owners of the Japanese version complained that the hinges of the leg armor easily broke off. Masterpiece Rodimus Prime was first offered at the 2011 San Diego Comic-Con International.
The Beast Wars raged on prehistoric Earth, eventually leading to the discovery of the buried Ark sometime after its crash on prehistoric Earth. Megatron, following his namesake's instructions in a desperate gambit, decided to attempt to change history by killing Prime, who was still lying in the Ark in stasis lock. Megatron hoped that this would result in the Decepticons winning the Great War and eventually Predacon control of Cybertron. Megatron unleashed a full-power weapon blast at Optimus Prime's face, near-fatally injuring him. The Agenda (Part III) However, Optimus Primal proceeded to take Prime's spark into his body to protect it from surgical trauma while his injuries were repaired. The subsequent power increase caused by Prime's spark's connection to the Matrix mutated Primal into a large, Transmetal "Optimal Optimus" form. Then, with the repairs complete, Prime's spark was restored, and he briefly activated before sinking back into normal stasis. Optimal Situation

A Japan-exclusive release of the Voyager Class figure with a trailer and a different Mech Tech weapon. The trailer opens like the original G1 toy and fits up to two Deluxe Class vehicles of the same toy line. In addition, the trailer can hold over 20 Mech Tech weapons. The supplied Mech Tech weapon is a blaster with a retractable blade designed similarly to Optimus' forearm swords.[123]
Stewing in a cell, Optimus blamed himself for their predicament, but he and the Autobots were soon rescued by Broadside and Sandstorm. Sandstorm and Optimus traveled through Cybertron's Old Slave Trails, only to find themselves ambushed by Runabout, who swiftly killed Sandstorm, and then the Decepticon was attacked by a Sharkticon, which lunged at Prime. Cold War Prime recovered to find himself in the care of a group of Autobot rebels including Hot Rod, Blurr and Kup. Though Optimus lashed out at Gnaw upon awakening, the other rebels quickly cleared up the misunderstanding, assuring Prime that the Sharkticon was their ally. They revealed to Optimus that Shockwave had been transmitting subliminal signals to increase Transformer aggression, readying them for war against an unseen foe. At this point, another rebel cell joined up with them with dire news: Shockwave had unleashed the Omega Sentinels on Iacon! Passive Aggression
In 1989, the entire line became limited to Pretenders and Micromasters. For the first time, the Transformers received a new design for their title logo. But many also regarded this as a time of a dearth in creativity and the lowest point in the toyline's history. The year 1990 saw the last American burst with the release of more Micromaster characters and the introduction of the Action Masters, non-transforming action figures who came with Transforming companions. Larger Action Master sets came with transforming vehicles and bases. The Action Master line was criticized for its perceived desperation for a gimmick, although it had a few defenders. The line predictably faded and would be the last Transformers output in the US until 1992.
TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure.
Standing only two-and-a-quarter inches tall, Smallest Transforming Transformers Optimus Prime was the smallest fully transforming G1 Optimus toy for a while, at least until the release of his chubby super-deformed Q-Transformers versions. He features an accurate transformation sequence based on the original full-sized toy, replacing the detachable hands with actual sculpted fists, and even including a tiny version of his laser rifle. Unsurprisingly, he also has little articulation and is only capable of moving his arms and legs.

When Vector Prime reminisced on some of the highlights of his multiversal career, he remembered many events involving Optimus Prime. Among these events was Optimus Prime using the Matrix of Leadership on the Hate Plague, Shockwave taunting a disembodied Optimus Prime, and Megatron firing on the head of Optimus Prime, creating a time storm that necessitated Vector Prime's intervention to ensure Optimus Prime's survival. Vector Prime: In the Beginning
I agree with Aidan but would expand on his point. It’s not just that the sets seemed bigger; they were. As the relative complexity of sets has increased, so too has the piece count, but there has been an overall decline in the size of the models due to increased build complexity and a corresponding reduction in size of the pieces required to create such detail. The negative affect on perceived value in this is apparent, though I would argue, misguided when one considers the build quality and detail of new and recent sets.

The first release in the Asian-exclusive Asia Premium Series toyline is an extensive redeco of the previously-Japanese exclusive Striker Optimus. He features a comprehensive paint scheme directly based on Jetpower Optimus Prime, with blue pinstriped flames, lots of silver paint, and vacuum metallized parts, although his hands are left unpainted in favor of painting his mirrors silver. Along with his standard accessories, he also comes with 2 battle blades, which were previously exclusive to Toys"R"Us Japan. He features the "We must stop the Decepticons!" voice chip, but batteries are not included. Rather helpfully, his instructions are supplemented with text instructions written in English for all the steps, as well as the additional photographs used for the previous Striker Optimus toy.


This Turbo Change Series Optimus Prime toy is a slight redeco/retool of the Lost Age Series toy. Deco changes include omitting the flame tampos on his legs and shoulder, and added blue pinstripes on the Trailer/Wing Backpack to evoke his Generation 1 toy's trailer. This toy also features some new parts like the screen-accurate forearms, the command deck for the smaller Turbo Change Series toys, and the trailer's adapter. His usual Sword of Judgment is now replaced with a screen-accurate mold that is similar to the Armor Knight toy's sword, and he now features a new Vector Shield piece, which can convert into a battle axe.

Available in the Timelines "Generation 2" 2-pack alongside Sgt. Hound at BotCon 2015, General Optimus Prime is a redeco of Generations Voyager Class Roadbuster based on the cancelled Generation 2 General Optimus Prime toy. He transforms into an off-road vehicle and comes with numerous weapons, all of which peg via 5mm post onto his vehicle rear/legs, shoulders, upper & lower arms, and hands: a spring-loaded, missile-firing launcher, a pistol, a rifle, and two small cannons that respectively form the scope and stock of the rifle. All of his weapons can combine to form an unwieldy superweapon. It was unknown if this figure has the loose ratcheted shoulder joints from the Legends release of the mold.
Although the animated series ended in the U.S. after The Rebirth, Optimus Prime continued to appear in animated sequences of Transformers toy commercials, progressing from Powermaster to Action Master. He even made an appearance as a computer-generated Combat Hero. Many episodes of the series were re-aired to promote Transformers: Generation 2. During these sequences, computer-generated scenes featuring key G1 characters are borrowed from Generation 2 commercials to serve as opening, closing, and commercial bumpers. Optimus Prime is shown in the opening and closing fighting Generation 2's Ramjet.
Available with Grimlock, this Optimus Prime is a redeco (or possibly a repaint) of the figure above, featuring extra paint applications on the chest and thighs, and he features a different flame pattern on his side doors. His Autobot insignia is now tampographed on his right arm. The cyberglyphs on his front hood is confusingly translated as "PRIME". The 2-pack also comes with a card, which the glyphs being decoded as "DINOBOTS". Optimus Prime and Grimlock also saw release as a Toys"R"Us Japan exclusive, making this Optimus Prime redeco/slight retool to be first sold at Japanese markets.

The character of Optimus Prime first appears in the 2007 Transformers film as the leader of the Autobots in the search for the Allspark. He intends to destroy it, even if it means sacrificing himself, before the Decepticons can use it to create a new army to conquer the universe. After arriving and scanning a Peterbilt truck, Optimus greets Sam Witwicky and Mikaela Banes, introducing his men and explaining why they have come to Earth. During the final battle, Optimus slays the hate-filled Decepticon Bonecrusher and faces his ancient enemy, Megatron. Unable to match Megatron in combat, Optimus urges Sam to push the Allspark into his chest, which will destroy them both. Instead, Sam rams the Allspark into Megatron's chest, destroying it and killing the Decepticon leader. The film ends with Optimus sending out a deep-space signal, inviting other Autobots to join them on Earth.


In the Escalation miniseries, Megatron engages Prime and, boosted by Ore-13, overcomes him. Believing their leader dead, the rest of the Autobots attempt to buy the newly arrived Hot Rod time to collect the clone. Prime, who had transferred his consciousness to a backup memory in his trailer command post, advised them to exploit Ore-13's weakness and assault Megatron all-out, catalyzing the Decepticon leader's Energon supply and crippling him.
Hot Rod then fought in the battle of Autobot City and saved the city for if he had not attacked Megatron, he would have destroyed it. Due to his attempted intervention in the epic battle between the Autobot leader, Optimus Prime and the Decepticon leader, Megatron, Prime was lethally injured. Before he died, the Matrix got passed on to the Autobot Ultra Magnus, whom he referred to as "old friend", despite protestations.
The final waves of this line, released in early 2014, really pushed towards younger kids, with incredibly simplified designs based on the characters' Cyberverse releases, which actually allowed the toys to be larger than most others in their size class. Unfortunately, as they were tail-enders, their US releases were nearly nonexistant: only the Voyagers made it out at US retail, and only through discount chains like Ross and TJ Maxx. The rest ended up released only overseas (not even Canada got them!).

The Happy Meal version of Energon Optimus Prime features a very similar transformation sequence to his larger figure, though his limited articulation means that his shoulder insignias aren't visible in robot mode when his arms are facing forward. His torso is hollow to contain his electronic "Energon Cube" accessory, which generates effects when activated by remote control. This remote is in the form of the Mini-Con jet Wreckage, and can mount on the top of his cab in truck form.


The San Diego Comic-Con 2017 exclusive Optimus Prime figure is another redeco of the Premier Edition figure, which aims for a more movie accurate look than the original by still sharing the same paint masks, but replacing the chest's deco with flames and adding extra paint applications on the legs, arms, chest, head, tire rims, both sides of the engine compartment, and the sword and shield... but for some reason still sports the movie-inaccurate blue 'collar', as well as the smaller, less accurate vehicle flame tampographs instead of the more movie-accurate ones used on Dark Optimus Prime. His Autobot insignia is also moved on the upper back section of the air dam. He is packaged in a stylish, display-case-like-box similar to later Transformers: Alternators releases and the Hasbro Toy Shop/SDCC 2011 exclusive figure.
A redeco/new-head retool of the Rescue Bots Hoist the Tow-bot figure, Optimus Prime transforms from robot into a tow truck. Pulling the tow truck's hook up converts him back into a robot. The panel on the top of the cab has been remolded with additional truck detail in place of the Rescue Bots logo on Hoist, while the Rescue Bots insignia on his torso is unpainted.
Hot Rod only appeared three more times: once when he gave the Matrix to a Quintesson-controlled Optimus Prime. When he lost the Matrix, Rodimus was forced to face down his fears once and for all when the Decepticons began a series of attacks on Japan. Overwhelmed by the different responsibilities and directions he was being pulled in, Rodimus went joyriding and was attacked by the Stunticons Dead End and Wildrider, losing the Matrix in the ensuing crash, which was acquired by the Scourge, one of Galvatron's minions, the Decepticons' tracker and leader of the Sweeps. While Rodimus became Hot Rod again – and was not eager to change back – Scourge was warped and enhanced by the Matrix and led another attack on Japan. Counseled by a martial arts master on giri – the burden hardest to bear – Rodimus realized that the Matrix was his burden, and that he had been chosen to bear it; battling Scourge, he recovered the Matrix and resumed his role as leader, and finally when Optimus Prime was resurrected, Rodimus Prime was able to return to being Hot Rod for good. In all three occasions, his return to Hot Rod took place because he lost or passed the Matrix to someone else.
When you’re a Cybertronian robot-alien who could easily blow any human to bits if you wanted, having a license plate can’t be that important. Really, if you’re in car mode and a cop pulls you over for not having plates, and sees that you also don’t have a driver, and then perhaps sees you turn into a giant robot, what exactly is that cop going to do?

Star Convoy was reissued by Takara in 2005, with some notable alterations to his deco: his white plastic was replaced with metallic silver, and the yellow star on his chest was chromed golden. Star Convoy himself retained some of his original decals but most notably his "simulated head lights" and "wind shield panels" were stamp graphed on him, similarly, Hot Rod's were replaced with the same stamp graphing applications. Additionally, where the original toy had been packaged in robot mode in a tall box decorated with the standard Japanese package art of the time, the reissue was packaged in vehicle mode, in a long, wide box more reminiscent of the original Generation 1 toys.
Prime is loaded with a ridiculous number of features and accessories. The robot itself is highly poseable, and both the smokestacks on Prime's shoulders and the fuel tanks on his legs can be rotated forward to act as guns, even featuring sculpted detail to this effect. As ever, he comes with a trailer that opens up into his crazy-detailed Combat Deck, featuring more action features than ever before. In trailer mode alone, it features a flip-down support stand so it can stand alone, a spring-loaded pop-out ramp instead of a fold-down one, and when the trailer is split for transformation, the traditional support legs underneath automatically swing out into place. The trailer houses most of Prime's accessories, including his ion blaster (with a moveable ammo clip to allow for multiple poses) and energon-axe, as well as his classic gas pump accessory, now with a poseable wire instead of a rubber hose. Two fold-out compartments provide storage space for six of Prime's interchangeable fists, while the other two remain attached the robot: two clenched, two open, a pointing right fist, a tilted left fist (for holding the ion blaster's ammo clip), and two fists with slots to grip the miniscule Matrix of Leadership that fits in a tiny chamber in Prime's chest. The Combat Deck's artillery robot features two flip-out handles that Prime can grip as if aiming the drone's guns, and Roller is also included, with three different 3mm ports to hold Prime's gun and gas pump. Lastly, Prime comes with a rocket pack like those used by the Autobots in such Generation 1 cartoon episodes as "Dinobot Island", and a stand shaped like the Autobot insignia that allows him to be displayed in mid-air, as if in flight. The rocket pack also has 3mm ports for Prime's weapons, and stores on the front of the trailer in vehicle mode.
LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.
There may be two things you didn’t know in this one: 1) Bumblebee is in the Transformers Hall of Fame; and 2) There’s a Transformers Hall of Fame. The shrine to all things Transformers was the brainchild of Hasbro, the American toy company that worked with Japanese toy company Tomy to create the Transformers in 1984. Starting in 2010, they wanted to honor not just popular characters, but also the real people behind the toys, TV shows, comics, and films.
The Hasbro stock photos of the toy is slightly mistransformed: his pectoral armor is not folded correctly in robot mode. At least a very small number of units feature a faceplate-less head sculpt which was probably intended for a later retool, but so far there is no news about this pretool being released in the future. This figure was also released in Toys R Us Japan in May 1st, 2017 as a store exclusive, likewise identical to the Hasbro release.

Over twenty-plus years, there have been a bajillion releases of this mold, some identical to the original toy, and some featuring significant variants with notably different paint jobs, color schemes, accessories and other pack-ins. We have striven to list all these variants on this page under their respective series; for a quick-reference list of all variants and releases check here. The cab robot has also been used sparingly to represent different characters; outfitted with different trailers, it has become Generation 1 Ultra Magnus and Pepsi Convoy.
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