Something of a shellformer, Convoy Nike Free is colored primarily white and red in his alt mode of a realistic-looking, scaled-down Nike sneaker, complete with (gratuitously long) real fabric shoelaces. In robot mode he incorporates some additional blue and silver in predictable areas and has a somewhat uniquely-shaped yet instantly recognizable G1-inspired head.

Optimus Prime was originally known as Orion Pax, a police captain from Rodion. An encounter with a pre-Decepticon Megatron would change the course of his life, teaching him that freedom was not just the right of all "civilised" beings, but of all sentient beings, and causing him to publicly reclaim the name "Autobot", previously used only at Cybertronians as a derogatory term, before the corrupt Senate.
INFOBAR Optimus Prime (ANNIN) is a redeco of INFOBAR Optimus Prime (NISHIKIGOI), transforming into a recreation of the ANNIN edition of the INFOBAR cellphone. All-white in cellphone mode, he sports additional blue and red detailing in robot mode. Like the other figures in this line, he is not a working cellphone but can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.
Optimus Prime (Clear Ver.) is a redeco of Revenge of the Fallen Legends Class Optimus Prime in black and clear blue plastic, available only in the August 2014 issue of TV-Kun magazine. His only paint operations are on his abdomen and face, but stickers for additional detail are included on the issue's sticker sheet. Optimus Prime has been slightly retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock.
This figure was only available in a two-pack with a Voyager Class Grimlock figure. The two-pack was exclusively available at Target stores in the United States, Canada and Australia, at Tesco stores in the United Kingdom and Hungary and at Galeria Kaufhof department stores in Germany. In Asia, most of the remaining stock are available in some hobby shops and some video stores like Speedy Video.

Omron's keychains were not limited to soft plastic, with die-cast versions of the same characters from the Mascot Keychain line being made available in their Transformers Strap range. This Prime is pretty much identical to the Die Cast Figure version of the character, just a little smaller—about 2.5" in height—and with the addition of a keychain with a wrist-strap.


Released as part of a new line called Transformers: Tribute, Orion Pax is a redeco of Titans Return Sergeant Kup, and transforms from a red-and-blue Cybertronic pickup truck which is also an homage to Generation 1 Crosshairs's vehicle mode G1 Optimus's e-HOBBY toy. His Titan Master, retooled from Flintlock, features a new face that is based on the Thrilling 30 Orion Pax toy. As a redeco of the Kup mold, Orion Pax still suffers the leg panel misassembly.
As the final new-design Optimus Prime toy from the original Generation 1 era, the Japanese-exclusive Star Convoy was a significant departure from previous versions. This incarnation of Prime transforms into an extended-hood cab truck of made-up model pulling an implausibly large trailer, incorporating the motorized "Microcarrier". Powered by four AA batteries, the Microcarrier drives Star Convoy either forward or backward, spinning a radar dish mounted on the rear of his trailer as he rolls along. Prime's teammate in the Battlestars, Grandus, can link up to the rear of Star Convoy's vehicle mode and be pulled along behind him; Sky Garry can then land atop Grandus, forming a giant vehicle.
The third version [5] would quite possibly have been the most gimmick loaded Transformer in the history of the line, simultaneously being a Powermaster, Headmaster, and triple changer. The Headmaster also would have been a triplechanger, turning into a sort of armored four-wheeled rover (Roller II?) and robot as well as a rather silly looking Optimus Prime head with four vertically aligned wheels jutting off the sides. It seems that when the extra Headmaster gimmick was scrapped, the super mode head remained separate rather than being reintegrated into the trailer hitch such as on the earliest design. Notably, the body of this design is extremely close to the final design.

The Beast Wars were waged on prehistoric Earth, eventually leading to the discovery of the buried Ark. The beast Megatron, following the original Megatron's instructions in a desperate gambit, attempted to change history by killing Optimus Prime, who was still lying in The Ark in stasis lock. Megatron hoped that this would result in the Decepticons winning The Great War and the eventual rule of Cybertron by the Predacons, the descendants of the Decepticons. Megatron unleashed a full-power weapon blast at Optimus Prime's face, delivering a near fatal blow. Optimus Primal, however, took Prime's spark into his body to protect it from surgical trauma while his injuries were repaired. The subsequent power increase caused by Prime's spark's connection to the Matrix augmented Primal into the large, transmetal "Optimal Optimus" form with three alternate modes (jet, land vehicle, and transmetal gorilla). Then, with the repairs complete, Prime's spark was restored, and he briefly activated before sinking back into normal stasis.
This gold-chrome and clear-plastic redeco of the Leader-class Optimus Prime figure was first offered as a prize in a mail-in contest held through TV Magazine alongside a silver chrome version of the same toy (see below). Both figures were later made available again as prizes in a second contest in the September 2005 issue of TV Magazine, together with "Galaxy Convoy Custom Color Version" (again, see below).

Though he was packaged on an individual box, he was initially sold as part of a set with Dark Energon Megatron. He was eventually made available on his own, and all of the Dark Energon Series toys were eventually made available in Singapore as mass-retail releases. The Voyager Class toys, in particular, also saw mass-retail release in the Philippines.
Optimus made his way to the Primal Basilica, where he found Perceptor standing over the Mistress of Flame's battered corpse. Unable to do anything for her, Prime activated the Basilica's defenses as a means of stalling Trypticon. Learning from Perceptor that Rodimus had given up the Matrix, the two entered the chamber of the Chorus of the Primes to have the Matrix returned to him. Desperate Actions However, Optimus revealed the Matrix was not for him, but rather for Perceptor, as he wanted to make sure it would be taken as far away from Trypticon's grasp as possible. He guided Perceptor to a secret exit from the Basilica and sent the scientist on his way. Run for Our Lives Warned by the Chorus to "beware the power of the Primes", Optimus charged back towards the battlefield and began attacking Trypticon, rescuing Victorion. Optimus led the Combiners in battle against Trypticon, but the Titan managed to hit him, sending him hurtling towards some sharp rubble. Thankfully, he was caught at the last moment by Fortress Maximus. In Good Hands
Sold by Hasbro Toy Shop at various conventions, Pepsi Optimus Prime is a repackaging of a virtually unaltered 2005 Japanese Pepsi Convoy. (Again, his stacks are shortened for safety reasons.) However, this U.S. release is, officially, a different character. Whereas the Japanese release's bio explicitly identifies the product as a separate character from Convoy (created with help from NASA, no less), the U.S. bio conversely indicates that their version of the character most definitely is Optimus Prime. His motivation for schilling Pepsi is, apparently, that he wanted a new disguise but basically couldn't be arsed to actually reformat into a new altmode.
Convoy iPod Docking Bay pulls an all-white trailer of similar proportions to his vintage G1 load, with rear wheels and discreet propping feet so it can also stand alone. The trailer transforms (sorta), by rotating a substantial wedge of its full length 90 degrees, kinda like a rectangular Rubik's Cube. This exposes two small speakers and "reveals" an alcove (although a huge gap is still clearly evident in trailer mode) featuring an electronic port in which to plug an iPod or iPod nano, thus becoming a working iPod dock. The dock features three working buttons; power, volume up and volume down, as well as an Autobot sigil indicator light. Included is a wall-plugging (Japanese) A/C adaptor with a long lead that plugs into the reverse of the trailer.

Something of a shellformer, Convoy Nike Free is colored primarily white and red in his alt mode of a realistic-looking, scaled-down Nike sneaker, complete with (gratuitously long) real fabric shoelaces. In robot mode he incorporates some additional blue and silver in predictable areas and has a somewhat uniquely-shaped yet instantly recognizable G1-inspired head.
This. Is. Awesome. I remember running LEGO piece auctions ~1998/99 on RTL (rec.toys.lego) then later my own website. I’d buy sets at Walmart and other places on discount, break them out, and sell the pieces as lots. I knew I’d always make good money if I could average < $0.10/piece cost (ideally around $0.07) and sell for $0.15 – $0.20+ … fun times!
In the United States, Prime was only available in a special two-pack with a similarly unique Classics Megatron toy, and the specially-produced "The Ultimate Battle" DVD (which is, inappropriately enough, entirely about the Unicron Trilogy). The two-pack (including the DVD) was also available as a Walmart exclusive "Bonus Value" version with two randomly selected members of the Cybertron Giant Planet Mini-Con Team, in the combinations Overcast/Longarm, Overcast/Deepdive and Deepdive/Longarm. International markets, including European countries, saw the two-pack in a considerably smaller, differently-shaped box that was lacking the DVD case (the DVD was instead made available separately). In addition, Mexico, Singapore and some European countries such as the Netherlands and Hungary also received the two figures on individual cardbacks. For the United States market, the two-pack was rebranded and re-released in 2003 Universe-branded packaging later in 2007, available from Dollar General, Big Lots and KB Toys, and again in 2010 Transformers-branded packaging in 2011, this time available from Dollar General and Big Bad Toy Store.
The character of Optimus Prime first appears in the 2007 Transformers film as the leader of the Autobots in the search for the Allspark. He intends to destroy it, even if it means sacrificing himself, before the Decepticons can use it to create a new army to conquer the universe. After arriving and scanning a Peterbilt truck, Optimus greets Sam Witwicky and Mikaela Banes, introducing his men and explaining why they have come to Earth. During the final battle, Optimus slays the hate-filled Decepticon Bonecrusher and faces his ancient enemy, Megatron. Unable to match Megatron in combat, Optimus urges Sam to push the Allspark into his chest, which will destroy them both. Instead, Sam rams the Allspark into Megatron's chest, destroying it and killing the Decepticon leader. The film ends with Optimus sending out a deep-space signal, inviting other Autobots to join them on Earth.
Optimus pondered Sunstreaker's whereabouts after noticing that he had been absent from Autobot headquarters for longer than expected. The answer came through Blaster, who relayed a message from Megatron; Sunstreaker was the Decepticons' captive. Megatron demanded that the Autobots surrender, or else Sunstreaker would be destroyed and rebuilt as a Decepticon! The Autobots refused to give up without a fight, but Optimus took care to explain the threat they were up against before a rescue party headed out. Optimus told Sideswipe, Slag and Sludge of Devastator's combiner nature, and warned them not take the danger he posed lightly. The rescue squad failed in liberating Sunstreaker, and were captured themselves. The Autobots were shaken by this turn of events, but Optimus was able to think up a new plan to trick the Decepticons. He ordered his Autobots to build a hollow statue of Devastator for him and his soldiers to hide within. Optimus then wrote a letter explaining that the statue was a peace offering for the Decepticons, and the completed decoy was placed before the Decepticons' base. The ruse worked, and Optimus and his troops burst forth from the false Devastator after the Decepticons had let down their guard. An all-out brawl between Autobots and Decepticons followed. The fight came to an end when Megatron attempted to down Optimus with his fusion cannon, only for Optimus to deflect Megatron's beam back at him by bouncing it off a reflective piece of metal. With the Decepticons defeated, Optimus ordered his troops to retrieve their wounded and return to Autobot headquarters. The Autobots' Secret Weapon
The Universe incarnation of Generation One Optimus Prime is a redeco of the Robots in Disguise Scourge's Spychanger toy, a smaller, simplified version of the original mold. He replaces most of the black plastic with predominantly red and blue, with silver for detailing, with an overall deco making him resemble the original Optimus Prime. Like most Spychangers, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly.

Separate from the retreading and cartoon accuracy and backpack stuff one persons comment hit home for me as to why I will buy this new Optimus. It likely has the hyper articulation that they did in Sunstreaker and Megatron. So I will buy it for that to match Megatron. Let’s face it. mP-10 has a lot of nice things but even when it first came out I thought it had gorilla arms compared to mp-01.
Battle Blades Optimus Prime is a brand new sculpt that attempts to replicate his Leader Class design. He is much more movie accurate than the previous Voyager incarnations. He features two energon swords made of soft plastic, similar to his Leader Class incarnation, albeit not spring-loaded. They can be detached from the mushroom joints they're on, although doing this excessively may cause them to warp.
The DOTM packaging release of this 2-pack features an altered paint application on Optimus Prime's ion blaster/barrage cannon. On the original ROTF packaging release, the slide-out barrel on Prime's blaster is painted silver with a black paint spray app to simulate usage of the weapon, and the exposed inside wall of the gas tank at the top of the blaster is left as unpainted grey plastic (exactly like the blaster on the original single-boxed ROTF Buster Optimus Prime). After receiving numerous reports from customers that the silver paint on the slide-out barrel was easily scraped off by merely transforming it from gas tank to blaster, Takara-Tomy briefly stated in an interview that they had addressed the issue for the Dark of the Moon packaged version by swapping the placement of the silver paint application. Thus, the Dark of the Moon packaged version now features the slide-out barrel on Prime's blaster as unpainted grey plastic with an unchanged black paint spray app to simulate usage of the weapon, and the exposed inside wall of the gas tank at the top of the blaster is now painted silver.
If there was one thing the toy planes of yonder were lacking, it was controllability. Guaranteed crash landings and the subsequent walks of shame to go pick up the pieces started to wear a little thin. The advent of radio-control provided an answer for that. But for model builders Aviation Design, that was child's play. Hense, the birth of the FALCON 7X business jet.

The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno.[19] The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original transformers toy line.
In yet another possible scenario, Beachcomber returned from his day off early to inform Optimus that Jessie had been taken prisoner by the Decepticons. Optimus deployed a team of Autobots to go to the girl’s rescue. Shortly before arriving at their destination, the Autobots had to choose their next course of action; they could either storm the Decepticon fortress by force, or try to sneak in through a secret passage Buster had previously discovered.

Since the dawn of the Transformers in 1984, the spunky little Autobot called Bumblebee has been a fan favorite. Why? He was the underdog. He was small, and he was one of the weaker Transformers, but his heart was huge and he showed great bravery on the battlefield. As a result, he was an admired and gentle friend not only to humans, but to his peers as well. And it didn’t hurt that his alternate mode was a cute little yellow Volkswagen Beetle.
Optimus Prime would also be a major character in Devil's Due Publishing's various G.I. Joe meets the Transformers series. Devil's Due Publishing does not address Prime's early years, save that he survived an assassination attempt by Bludgeon soon after receiving the Matrix. The traditional Ark storyline left the transformers crashed on Earth. In this series, instead of being reactivated by the Ark, the transformers and the ark were discovered by the terrorist organization called Cobra. The transformers inside were reformatted into Cobra vehicles, remotely controlled by the Televipers. Prime was turned into a Cobra Sentry Missile System tank, which was a 1985 Sears store exclusive red repaint of the HISS tank.[14] After an attack on a U.N. summit in Washington D.C., Optimus was able to get a message to Wheeljack, alerting G.I. Joe to where the Cobra base was hidden. Subsequently, he and the other captive Autobots and Decepticons broke free. After the ensuing battle, Optimus fought and defeated his enemy Megatron. After Megatron's defeat, the transformers returned to Cybertron in a second Ark Class vessel, but not before giving their human allies the ability to build and use mecha based on Transformers technology.
The second War Within Optimus Prime toy in the Titanium series, but also the first official transforming toy from the War Within series. Personally designed by comic artist Don Figueroa (who created much of the War Within comic designs), Optimus Prime transforms into a Cybertronic truck. He is armed with a silver painted Ion blaster, on which the word "DON" can be clearly seen sculpted into the body.
There may be two things you didn’t know in this one: 1) Bumblebee is in the Transformers Hall of Fame; and 2) There’s a Transformers Hall of Fame. The shrine to all things Transformers was the brainchild of Hasbro, the American toy company that worked with Japanese toy company Tomy to create the Transformers in 1984. Starting in 2010, they wanted to honor not just popular characters, but also the real people behind the toys, TV shows, comics, and films.

While the other Autobots searched for the Matrix on Earth, Optimus Prime searched for Vector Sigma, guided through the dangers of the planet's catacombs by the spirit of Alpha Trion. Prime eventually arrived at the computer, only to find his way barred by Cyclonus and Scourge. At that moment, Hot Rod arrived with the Matrix, the same with which Alpha Trion merged, re-energizing it. The Matrix transformed Hot Rod back into Rodimus Prime and, for the first time, the two Primes fought side-by-side and defeated Galvatron.
After the rise of the Decepticons and the death of the merciless Zeta Prime, he became the Prime, and entered what would become a millions-of-years-long war of attrition with the Decepticons, which would lead to the death of Cybertron and the spreading of the Cybertronian civil war far beyond their homeworld in a push for resources. With the end of the war and the emptying of the Matrix of Leadership to restart Vector Sigma and rebirth Cybertron, he found himself rejected by the returning civilian population, and - secretly gladly - abdicated his rank and returned to his original name of Orion Pax as he travelled through the galaxy.
The TakaraTomy "Autobot Alliance" release of this toy has some significant differences, including casting the red plastic in a darker shade, making his shin and wheel joints grey rather than Hasbro's bronze, painting the Matrix of Leadership silver, and swapping out the dual energon swords for battle hooks, similar to 2010's Leader class Optimus Prime. However, due to the Japanese release retaining the Hasbro packaging, the box still advertises the dual energon swords rather than the hooks. He retains the masked face used for the Hasbro release.
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