Like all Predacons Rising releases, the Optimus Prime/Predaking two-pack was exclusive to Target stores in the United States and Canada and to Tesco stores in the UK, and is also supposed to be exclusive to Carrefour elsewhere in Europe (presumably in France and/or Spain, though there have been no sightings as of yet). It has also been found at Rossmann drug stores in Germany and Ripley stores in Chile and popped up at BigW stores in Australia much later, in mid-2014. Also, like all Predacons Rising multi-pack redecos of Beast Hunters Cyberverse figures, the Cyberverse logo is nowhere to be found on the packaging.
Hot Rod's tech specs list him as an Autobot Cavalier, while as Rodimus Prime, he is listed as an "Autobot Protector" - unlike Optimus Prime's, which directly states "Autobot Commander". A commercial for the toy hinted at his ascension, but pitted him against Cyclonus and Scourge instead of Galvatron, who was his chief adversary in the animated series.
When they could not reanimate him, they used his body as a lure instead, bringing the Autobots to their lab, where they are infected. As this "Hate Plague" began to spread across the galaxy, Sky Lynx retrieved a Quintesson, who fully restored Optimus Prime to life. Coating himself in Morgan's heat-resistant alloy, Prime reclaimed the Matrix from Rodimus and unleashed its concentrated wisdom to destroy the Hate Plague.

The Autobots helped repair a Smitco Oil Refinery site which the Lazarus-controlled Transformers had attacked. Optimus had no answer for Spikes accusation that the Transformers' presence on Earth was responsible for the destruction. When Megatron's activities at Lazarus's base were spotted by the military, Optimus insisted on the Autobots going in without backup. They discovered Megatron in the middle of a plan to reformat Earth into a new Cybertron using a cyber-virus. Optimus rejected Megatron's suggestion he should just let it happen, but while the two factions fought, the human military unleashed Operation Clean-Up, dropping a bomb on them. Prime Directive #3
Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, using 12 ball-jointed block pieces, giving him a range of motion similar to Masterpiece Prime, with the exception of the head, which can only move up and down, not side-to side. Speaking of the head, it is by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate inside a simplified helmet, mainly featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
This Japanese e-Hobby exclusive is a redeco of Targetmaster Kup, made to represent the character Orion Pax from the cartoon episode War Dawn. He transforms into a Cybertronic pickup-truck thing. His truck bed has a peg-hole to mount his partner Barrelroller, who also serves as a hand-held weapon. The set also came with a re-deco of Wheelie as Dion.
In Transformers: Armada, Optimus Prime shares the role of main protagonist with Rad, Alexis, Carlos, Starscream and Hot Shot. The Optimus of this universe shares many similarities with his parallel universe versions, including nobility of spirit and a strong desire to protect all humans on Earth. In this continuity, the two sides are not looking for energon, but a small race of power-enhancing transformers known as Mini-Cons. Optimus led his small band of Autobots to stop Megatron from acquiring their power for himself.
Alerted by Bumblebee of Megatron's latest plan, Optimus Prime led the mission on Wheeljack's ship to foil them. He sent Bumblebee on an underwater scouting mission, and took part in a pitched battle that ended in the Decepticon's being defeated. Search for Treasure Under the Sea When Rumble dropped rocks on the Autobots, Optimus used Roller to eliminate most of them. Unfortunately he was forced to surrender when he saw the other Autobots had been captured by the Decepticons, and was placed in a special Autobot prison. Luckily Bumblebee remained free, and after he'd rescued the others, Optimus wrapped Megatron up with an iron bar. Bumblebee to the Rescue!
When Vector Prime reminisced on some of the highlights of his multiversal career, he remembered many events involving Optimus Prime. Among these events was Optimus Prime using the Matrix of Leadership on the Hate Plague, Shockwave taunting a disembodied Optimus Prime, and Megatron firing on the head of Optimus Prime, creating a time storm that necessitated Vector Prime's intervention to ensure Optimus Prime's survival. Vector Prime: In the Beginning
The other new additions were two black spring-loaded missile launchers that fire red projectiles. In vehicle mode, these attached to the soundbox (an echo of Powermaster Optimus Prime's cannons, perhaps), and could be held in Optimus Prime's fists in robot mode. These launchers were not created for Prime; they were retooled versions of the launcher from Barricade of the G.I. Joe line.

Transformers: Energon introduced several new concepts to the toy line. Two new sub-groups, the Omnicons and Terrorcons, joined the fray, representing smaller factions of the Autobots and Decepticons respectively. The smaller toys in these sub-groups came with Energon weapons that could be used by the larger Autobots and Decepticons, along with Energon chips that could be fastened to the larger figures to enhance their power. Energon weapons and chips came in a variety of colors of translucent plastic. Many Autobot figures in the line were able to combine with a partner to form a larger robot through the "Powerlinx" process. The Decepticons were designed instead with alternative "attack modes". While no longer the focus of the line, there were several Mini-Con releases in Energon as well.
Movie the Best Nemesis Prime is a redeco of the TakaraTomy exclusive Calibur Optimus Prime figure, with darker paint and plastic, and bright, metallic, purple eyes, and the mark of Quintessa on his face. As for the weapons, the Caliber Axe uses translucent purple plastic instead of orange, and there is more silver at the base of the blade. The Overshield has black replacing the original's silver and purple replacing the original's bronze.

One of the taglines of the Transformers universe is “more than meets the eye.” It’s meant to suggest, of course, that these robots are not just robots; they can turn into vehicles and boomboxes and dinosaurs. But some of the characters themselves tend to be more than meets the eye. In fact, they can become other Transformers. Megatron becomes Galvatron, Orion Pax becomes Optimus Prime, and Bumblebee becomes Goldbug.

This mold was redecoed into Universe Optimus Primal and Beast Wars Telemocha Series DX Convoy, and retooled into Beast Wars Reborn/Beast Wars Tenth Anniversary versus pack Optimus Primal. Takara also created multiple special variants, including all-gold (from Tele-V Magazine, only ten awarded), red and gray (Tele-V again, but only one awarded), and blue-fur (a Comics Bom Bom design-contest prize, only five awarded).


I mean you could argue that they are returning to the way the original Transformer toys worked. Here is an example of the OG Optimus toy. I went to Hasbro's website to see what the most current version of Optimus is that they are selling and I found this. That actually looks surprisingly similar, though I would argue they have gone more of the direction of making the robot look more robotic and the truck a little less truck like but its still a solid middle ground.
Part of the first wave of Generations: Combiner Wars Voyager Class toys, this is a bigger, bulkier incarnation of Optimus Prime with a striking resemblance to Ginrai. He comes with two blasters which he holds via 5mm post. One of the guns is based on his trademark Ion Blaster, and both weapons store on the back of his vehicle mode as a makeshift engine block. His torso mode has several details that appear to be influenced by Energon Optimus Prime's super mode, including the head, chest, and thighs. In particular, the chest details are modeled after the Spark of Combination. He also features two pair of fake windows on his robot and gestalt chest halves. The combiner head can be used as a robot mode head if you're feeling silly.
In the animated series, Optimus Prime was originally in the Autobot Academy and friends with Sentinel Prime and Elita One. When Elita is lost on a planet dominated by giant spider-like aliens, he blames himself for leaving her behind, where she supposedly dies in the explosion of a wrecked Decepticon warship loaded with Energon. Sentinel doesn't forgive him for losing her and Optimus takes full responsibly for Elita's demise. This caused Optimus Prime to wash out of the Autobot Academy. However, Ultra Magnus pulls some strings so that Optimus Prime could be captain of a strange Space Bridge repair crew composed of a war vet named Ratchet, a fledgling cadet named Bumblebee, and his fellow cadet Bulkhead. Optimus is given command of the starship which is the vehicle mode of Omega Supreme.
Four million years ago, Cybertron, shaken from its orbit and drifting through space, became threatened when it floated into the path of an asteroid field. Prime led a group of elite Autobot warriors on the Ark, the Autobot starship, on a mission to destroy the asteroids. Although the mission was successful, during the aftermath of this mission, the Ark was attacked by Decepticons hoping to overpower their weakened foes. Intent on keeping the secrets of the Ark from the Decepticons, Prime set the craft on a suicide course, crashing it into the then prehistoric planet Earth.
Aware of the changes to the timestream and the potential for the entire Autobot race to be annihilated by Unicron, Optimus put into motion Operation Distant Thunder, a plan to undo the damage to the timeline caused by Ravage, restoring the events that were seen in the movie. This would mean that saving all the Autobots from Unicron would result in Prime and others such as Prowl, Wheeljack, Ironhide, and Ratchet would die per the original events. They hoped they would be able to at least partially avoid such an outcome by sending a message to their past selves about all they had learned.
Following the awakening of the Transformers on Earth, the Autobots protected the planet from the Decepticons. Over the next fifteen years, the Autobots befriended the humans, particularly the Witwicky family. The Autobots finally allied with humankind and eventually defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, along with seven humans, including Witwicky patriarch Sparkplug. Prime Directive #1 Before the ship departed, Prime gave a piece of the Matrix to Spike Witwicky, Sparkplug's son and Bumblebee's closest human friend. Prime Directive #2 But the ship was destroyed as part of a military conspiracy to take control of the Transformers.
"Convoy Last Production" was the final re-use of the Masterpiece toy mold before it was at last retired after numerous re-releases and redecos. The figure is essentially identical to the original Japanese MP-1 release, aside from a slightly brighter red, and the addition of the words "LAST SHOT" in Transformers typeface molded into the small of Convoy's back, hidden beneath its headlight-flaps in robot mode. Lacking the trailer of MP-4, the figure instead comes with a redecoed version of the electronic base included with Hasbro's "DVD Edition" of the figure from five years prior, which now features a collection of sixteen soundbytes of Convoy delivering famous lines from the Japanese version of the Generation 1 cartoon, recited by the character's original Japanese voice actor Tesshō Genda. The base was promoted as containing a hint as to the identity of the next Masterpiece toy; as it would turn out, this was a new version of Convoy himself (see below), foreshadowed by a sound clip on the base which played only intermittently, and which had Convoy announce that he would "soon be reborn".
This Japanese series, told through radio plays using the Transformers: Alternators Optimus Prime toy mold, branches off from the original animated series. It is set in a different universe than both the original G1 and Binaltech continuities. Set in the year 2006, one year after Prime's death in The Transformers: The Movie and four years before the third season, it sees Prime's corpse covertly transported to Japan by the Earth Defense Command, a government organization. The convoy transporting his body was attacked by a group of female commandos, led by Marissa Faireborn, who had known Prime years ago as a child. Believing they had secured Prime's body, the commandos were taken by surprise by EDC "Kiss Player" operative Ringo and her Autrooper mechanoid partner, who killed them all except Marissa. Marissa went to Prime's body just as an Autrooper began to fuse with it and, reflecting on her childhood memories of Prime, she gave his faceplate a final kiss. This initiated a transformation where Marissa and Prime were fused together and Prime was reborn with a new body, capable of transforming into a Dodge Ram SRT-10.
This figure was designed by Yūki Ōshima and produced by KT Figure Collection. The figure is actually a mini bust of Optimus Prime, which includes the head and the upper body without arms. The chest design comes with translucent blue windows and a grill on the midsection. There is also a button in the back. Pushing the button will open the chest and cause the Matrix to emerge, similar to the scene in The Transformers: The Movie.
The figure was re-released in Hasbro's Asian markets in 2012, with no known changes to the figure itself but several modifications to the packaging that makes it easy to tell the two releases apart: The flap containing the package art is omitted entirely, the "Commemorative Series II" label is missing, the age recommendation and safety warning labels, the "Changes from double tractor trailer to battle station to super robot!" call-out and the name of the toy have all been shuffled around (with the words "battle" and "super" being omitted in the process), and most notably, the toy is no longer named "Powermaster Optimus Prime with Apex Armor", but simply "Optimus Prime", with Apex Bomber's existence no longer acknowledged anywhere on the packaging.
A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.
Optimus was able to rally Autobot factions from across Cybertron to the cause and launch an all-out attack on Shockwave's fortress. He headed the assault himself, but broke rank when he saw the image of Shockwave blasting Ultra Magnus upon one of the many monitor screens planted around the Decepticon's headquarters. Optimus charged in to confront Shockwave, beating down all opposition along the way. Coming upon Shockwave's throne room, Prime was greeted by Ultra Magnus, who pointed him towards a secret passage through which Shockwave had absconded. Leaving his wounded brother to rest, Optimus barged into Shockwave's secret chambers, only to be overpowered and have the Matrix ripped from his chest. With it, Shockwave was finally able to activate Vector Sigma. Countdown to Extinction Stalling, Prime listened as Shockwave recounted the history of Cybertron, and eventually Ultra Magnus arrived, having recovered, to attack and defeat Shockwave. Prime and Grimlock helped him escape from the fortress as it crumbled to the ground. With Shockwave's defeat, the Autobots would now be able to start rebuilding Cybertron towards true peace... but Optimus remained troubled by Shockwave's motives; he recognized that Shockwave would not be urged to action by mere fancy. Optimus pondered what greater threat awaited Cybertron for Shockwave to so thoroughly plan for its arrival. Revelation The injuries Prime took in this conflict necessitated a prolonged restoration period in stasis. Both he and Ultra Magnus were tended to by Perceptor and Hoist as they recuperated. Generation 1 #0 Though Magnus recovered in due course, Optimus's systems had received a more severe shock due to the Matrix being forcefully removed from his frame. Thus, he needed additional time spent in recovery before he could reboot. Black Sunshine
In a break from tradition, Energon Optimus Prime's large mode resembled a configuration similar to Voltron or to the Super Sentai action figures. This design was unpopular with many fans due to design issues with the toy. The small robot's body was large in proportion to his arms and legs which made the figure appear fat, earning it the nickname "Fatimus Prime" or "Obese-imus Prime". The 4 vehicles that combined with the robot were small, lacking the intricate detail that made other toys in the line popular. Fans were also angered by early releases of this toy in which the head was molded with a mouth rather than the traditional face plate design. Later releases of the toy eliminated the visible mouth feature.
Smallest Transforming Transformers Convoy is the smallest fully transforming Optimus Prime toy yet. He features an accurate transformation sequence based on the original full-sized toy, but understandably has no detachable hands, and has little articulation. His sculpt is based upon his cartoon appearances. He comes with a tiny version of his laser rifle.

Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.

The Autobots tracked SARA's energy signature to a decrepit old building. While a team headed by Jazz stormed the building's main floor as a distraction, Optimus, Hot Rodimus and Brawl infiltrated its basement covertly. Coming upon the Decepticons' inner sanctum, they found Megatron having already wired SARA into his own body! Horrified by this development, Optimus demanded to know what Megatron was planning to do. The true extent of Megatron's megalomania was then revealed; the Decepticon leader planned to use SARA's energy to become ruler of all space-time, even if it meant destroying his home dimension in the process. Both Hot Rodimus and Brawn were knocked aside by Megatron in short order, leaving Optimus with no back-up and few options. Deciding he needed to take down Megatron, even at the cost of his own life, Optimus transformed to vehicle mode and rammed the Decepticon. He then lost consciousness...


As yet another in an increasingly large number of reissues of the original Generation 1 Optimus Prime toy, this entry in the Japanese-exclusive The Transformers Collection line of reissues added a few extra goodies to spice things up. Chiefly, the figure was armed with a new energon-axe, based on the weapon used by Prime in the Generation 1 cartoon episode, "More than Meets the Eye, Part 2", which plugs into either of the headlight-holes that normally accommodate Prime's fists. Additionally, Prime came packaged with a ring binder folder designed to hold the pull-out character file sheets that were included with all the other Transformers Collection reissues. Notably, this figure reinstated the original, thick version of Prime's rifle as the standard for all future Japanese reissues.

In the third nexus, Optimus oversaw Ironhide testing Sparkplug's latest invention, the Sun-Pak, a miraculous device capable of fuelling a Transformer for an entire Earth day after being charged for only an hour in sunlight. As the trial-run wound down to an end, the Decepticons suddenly burst into the Autobots' secret underground testing facility, forcing Optimus to decide whether to order a tactical retreat, or have his Autobots fight the intruders despite his troops' low energy reserves. If he chose to stand and fight, he had the additional choice to either make the Autobots concentrate on Starscream, who is leading the charge against the Autobots, or divide his troops' attention onto all of the Decepticon assailants. If Optimus chose to attempt to eliminate Starscream once and for all, the Decepticon Seeker would beg for mercy, forcing Optimus into a choice yet again: accept the snivelling Decepticon's surrender, or continue his attempt to end Starscream's evil once and for all. Accepting Starscream's surrender spells victory for the Autobots, whereas ignoring Starscream pleas ultimately leads to Sparkplug being kidnapped by the Decepticons, necessitating Optimus to send Buster, Blaster and Bumblebee on a perilous retrieval mission while the other Autobots recharge at the Autobots' home base.
This agenda led the Predacon Megatron to attack the comatose Optimus Prime in stasis on prehistoric Earth, forcing Primal to take Prime's Spark into his body in order to preserve his life while his body underwent repairs. Primal was subsequently mutated into the massive "Optimal Optimus" form, which shared elements of Prime's form, prior to returning the Spark to its rightful place. The Maximals were occupied throughout the remainder of the series protecting Prime and the other Transformers aboard the crashed Ark until the Predacons were defeated. Various monuments to Optimus Prime appeared on Cybertron in Beast Machines, one of them a holographic statue in Iacon that Megatron took control of in order to trick Primal.
The cab transforms into the robot mode of Optimus Prime himself, with the addition of a pair of removable blue fists that plug into his headlights. The fists themselves do not store anywhere in vehicle mode, but can fit easily in Prime's opening chest compartment (originally designed to accommodate two Diaclone driver figures). Prime is armed with a black laser rifle that, due to design, he cannot hold straight.
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