In "The Elite Guard", the Autobot Elite Guard, composed of Ultra Magnus, Jazz, and Sentinel Prime, arrive on Earth to reclaim the Allspark. They don't believe Optimus' story about the Decepticons and Sentinel Prime wishes to have him court-martialled. When a fragment of the Allspark causes a production line to go haywire, Optimus finally stands up to Sentinel, retrieving the fragment, and earning praise from Ultra Magnus.
Optimus Prime appears as leader of the Autobot forces in the Transformers: Timelines story "Shattered Glass" by Fun Publications. When Cliffjumper, the Generation 1 character from a parallel universe, is seemingly discovered alive, Optimus welcomes his old friend back to the Autobot fold. After learning that Clffjumper is not the evil Autobot he remembers, he shoots Cliffjumper and leaves him to fend for himself in the Rad Zone. Optimus plans to launch his new warship, the Ark, to conquer Earth, but Cliffjumper aids Megatron's heroic Decepticon forces in a successful attack on the Ark's launch platform.[175]
The largest 2007 Transformers movie Optimus Prime toy, Leader Class Optimus Prime featured, at the time, the most accurate representation of the CGI designs' complex transformation sequence. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel hitch is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.
Tim Bailey, Sara Blackburn, Stephen Clark, Jeffrey Cohen, Adam Dimuzio, Mathias DeRider, Tom Fassbender, Luke Forney, Logan Giannini, Travis Hanson, Sean Hallenbeck, Michael Harrison, Kim Haynes, Whit Honea, Greg Howley, Michael J., Angela Leach, Michael LeSauvage, Jim MacQuarrie, Eric Parrish, Michael Pistiolas, Ricardo Rebelo, Drew Rich, Mitchell Roush, Mariana Ruiz, Tony Sims, Randy Slavey, Erik Stanfill, Andrew Terranova, Gerry Tolbert, Mark Vorenkamp, Chris Wickersham
The Autobots continued to guard humanity in secret for many years, until one day in the 21st century when Ratchet was captured by a human group known as Skylogic Systems. Upon investigating the organization, Optimus Prime and Bumblebee came into contact with the Lone Gunmen, three humans who were also on Skylogic's tail for their role in creating a dangerous virus. Learning from them that Ratchet's DNA was part of the concoction, the Autobots joined forces with the humans and helped track down David Simmons, the man responsible for releasing the virus. One interrogation later and they had the address to the Skylogic base, though Prime's size prevented him from easily infiltrating the building, so he left the rescue mission up to Bumblebee and the Gunmen. Once Ratchet was saved, the Autobots parted company with their new human friends in an attempt to lure away any Skylogic pursuers. The X-Files: Conspiracy: The Transformers

The figure also comes with two gun accessories, the "Eliminator Gun" and "Assault Blaster", which combine into the "Mega Striker", a rifle that closely resembles the one used in Dark of the Moon. The separate guns also have a MechTech-style transformation, and pulling a lever transforms them into alternate crossbow-like shapes. In "battle vehicle mode", the sides of the truck are rotated up, and the guns can be attached by small pegs to holes in the modified smokestacks, or they can plugged into any of the standard connection points with their 5mm posts... except the ones on the hinge behind the cab, since those are supposed to be for his Energon battle blades.


One of the taglines of the Transformers universe is “more than meets the eye.” It’s meant to suggest, of course, that these robots are not just robots; they can turn into vehicles and boomboxes and dinosaurs. But some of the characters themselves tend to be more than meets the eye. In fact, they can become other Transformers. Megatron becomes Galvatron, Orion Pax becomes Optimus Prime, and Bumblebee becomes Goldbug.
According to the bio printed in the Transformers Collectors Club magazine, Optimus Prime was a member of the Cybertron Dimensional Patrol, but was abducted by Unicron. It is unknown whether he repainted himself yellow before being abducted or if the recoloration was due to the radiation emanating from Unicron, which has a tendency to recolor Cybertronians.

A standard brick with two rows of four studs delivers a profit to LEGO that is orders of magnitude greater than any specialized element, all because the brick is what LEGO calls a “universal” or “evergreen” element that can be used in so many different sets. A one-of-a-kind, specialized piece, however, generally works in just one or a few sets. Moreover, the cost of molding a standard brick is orders of magnitude cheaper than producing a specialized piece.
Q-Transformers Optimus Prime is a tiny super deformed toy based on the Alternity Convoy design, transforming into a Nissan GT-R R35, though his legs retain the traditional blue truck bed motif. The English name on the packaging refers to him as just "Optimus". He comes with a code for unlocking "GTR Optimus Prime" as a playable character in the Q-Transformers: Mystery of Convoy Returns game. Standing at only slightly less than one inch and a half, this is actually the smallest transforming Optimus Prime ever made, which is a fairly impressive feat considering the surprising amount of detail in sculpt and paint apps.

The largest 2007 Transformers movie Optimus Prime toy, Leader Class Optimus Prime featured, at the time, the most accurate representation of the CGI designs' complex transformation sequence. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel hitch is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.
Jazz and Ironhide reported to Optimus that the Decepticons were stealing gas, and Optimus was able to use Roller to find out the Decepticons were using a molecular transfer device. The Autobots assaulted the Decepticon stronghold so they could take care of the device. Summertime Coloring Book After a rain storm, Optimus and most of the other Autobots went out on patrol. When the Decepticons used a fake message to lure Bumblebee out of the Ark so they could take it over, Optimus used the same gambit to retake the ship. A Message From Outer Space
Although the character was redesigned to some extent, like the other characters in the film, many classic design elements remain in his robot mode including a predominantly red torso, primarily blue legs, the presence of windows in his chest, smoke stacks on his shoulders, and a head design influenced by the original, featuring the iconic faceplate and ear finials. The faceplate is able to retract to reveal a mouth. His weapons include his iconic ion blaster stored in the form of the fuel tanks on his back, and a shell cannon stored on his back, two retractable energon blades that extend from both forearms, which is a homage to Prime's energy axe in the Generation 1 animated series, two retractable energon hooks on both of his forearms, and bladed knuckles. The trailer contains an energy axe, a shield, and flight gear. In the later IDW comics, he displays the ability to produce a holographic driver.
This agenda led the Predacon Megatron to attack the comatose Optimus Prime in stasis on prehistoric Earth, forcing Primal to take Prime's Spark into his body in order to preserve his life while his body underwent repairs. Primal was subsequently mutated into the massive "Optimal Optimus" form, which shared elements of Prime's form, prior to returning the Spark to its rightful place. The Maximals were occupied throughout the remainder of the series protecting Prime and the other Transformers aboard the crashed Ark until the Predacons were defeated. Various monuments to Optimus Prime appeared on Cybertron in Beast Machines, one of them a holographic statue in Iacon that Megatron took control of in order to trick Primal.

Although no scannable badge is located at his robot mode, the badge was located at his combined mode's left shoulder. The badge was impossible to be scanned while in-package due to the obstruction of the spring-loaded combiner chest kibble. Speaking of impossible, the badges on the re-releases of the toy can't be scanned by the game. The instruction sheet amusingly replaces Optimus's last picture in the transformation process with Sideswipe.
When the Decepticons turned up in the same forest that the Autobots were taking a vacation in, Optimus took great pleasure in stopping them and returning the forest to pristine condition. Forest Rescue Mission Optimus was undertaking some repairs when Bumblebee offered to help, but Prime told him the repairs were too hard for him. When later the other Autobots were dismissive of Bumblebee's report of a Decepticon attack, Optimus alone listened to him, and they subsequently defeated the Decepticons. Bumblebee's Dangerous Mission
Available exclusively from Japanese 7-11 stores, MP-711 is an Ultra Magnus-decoed Convoy—white with green and blue highlighting—themed with 7-Eleven logos. Unlike most MP-10 redecos, he comes with a trailer, Roller, and Spike figure, who is sporting a 7-Eleven uniform. Roller and the combat deck come with 7-Eleven logos, however Convoy's shoulder logos are stickers with the option of a green 7-Eleven logo or the standard Autobot logo on either shoulder.
Back in the 60s, Hasbro was commissioned to play down the negative stigma surrounding US soldiers fighting in the Vietnam War. The result was four, 12-inch tall dress-up dolls featuring realistic camouflage fatigues and weapons of the time. The figurines represented the Army, Navy, Air Force and Marines. There was no real storyline at the time which limited the allure of the toys.
In the event that Windcharger successfully turned the Decepticons’ forcefield off, reinforcements burst into the base just as Megatron was strike Optimus from behind. A wayward shot from Megatron then revealed the location of the gravity gun to the Autobots. Optimus ordered his troops to charge the weapon. Hook caught Optimus in the gravity gun’s sights, and sent the Autobot leader floating upwards.
Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.

Leader class figure, this is his form used in the Cybertron television series. Can combine with Leobreaker (or Nemesis Breaker) and/or Cybertron Wing Saber, and can use Metroplex's axe or Vector Prime's sword. At first, Optimus Prime's (Galaxy Convoy in the Japanese version) alt-mode is a futuristic firetruck, although some believe it to be some sort of mobile weapons platform (the show itself treats it as a firetruck). This can also transform into a wing mode, with wings and cannons on each side of the truck. In addition to his standard robot mode, he can combine with his rear 'trailer' section to form a heavily armed super mode. That trailer section can also form an independent weapons platform, usable by anyone. His face, designed in the classic Prime style, merges the two mouth-plate elements - a slitted version to expose his mouth, like Beast Wars Optimus Primal did on the television series and a full mouth-plate which can rise to cover it.[60]

Outstanding work here. After reading a number of complaints about how the price has ‘increased’ over the years, it’s great to see this analytical approach. One additional hypothesis I have is related to the increase in the number of sets released each year, which would appear to be supported by your data. More sets to buy to be ‘complete’ makes for more money out of pocket.
Meanwhile, the U.K. offices of Marvel Comics were producing their own storylines. Writer Simon Furman offered a different take on Prime, that he was weary of the war he had been forced to fight. In the "Prey" storyline, Prime arranged for Wheeljack to build a copy of himself and destroy it to see how the Autobots could cope without him. Unfortunately, the plan was derailed by Megatron and the Predacons. During the battle, Prime, Megatron, and Ultra Magnus were transported to Earth. There, Prime accidentally interrupted his own funeral service. The theme of war-weariness would again come to the fore in the U.K. strips detailing Prime's U.S. death.
Optimus Prime Special Color (オプティマスプライムクリアVer, Optimus Prime Clear Ver) was only available blindpacked as part of TakaraTomy's EZ Collection Vol. 3. It is a clear version of the Revenge of the Fallen mold, casted in (entirely colorless) clear plastic with opaque paint operations (which is the same paint mask from the original Legends Class toy albeit slightly darker) on the details. This redeco also uses the slightly small fuel tank/elbow tabs from the Battle Damaged release.
He comes with a fully transforming and highly detailed trailer that opens up into his Combat Deck/repair bay, with a functioning repair drone and Roller, who features four-wheel steering. His other accessories include a teeeny Matrix inside his chest compartment, his ion blaster (with adjustable grip), his energy axe, Sideswipe's jet pack, and several different hands, all of which can be stored in individual compartments within the trailer.

At some point, Rodimus learned that the world known simply as Planet Q was under threat from the world-devourer, Unicron, but arrived too late to prevent its destruction. Years later, however, he encountered the planet's surviving ruler, Alpha Q, and sided with him in his plan to use Energon to regenerate and restore all the worlds consumed by Unicron – a plan that put him in opposition with Optimus Prime when they encountered each other once again. When Megatron succeeded in reactivating Unicron, however, Rodimus relented and submitted himself and his troops to Optimus Prime's command, and they were integrated into the main Autobot force as the battles continued to defend Alpha Q's successfully-regenerated worlds against the Decepticons.
Compared to the Combiner Wars release of the mold, Convoy features additional paint operations on the thighs, truck bumpers, the details on the inner legs, the gestalt chest halves (which are now painted over due to being molded in grey plastic), and the gestalt torso's lower section. The stomach's deco is also minimized, and the silver paint operations on the lower legs are now replaced with gunmetal while the mute metallic blue is now shiny metallic. When it comes to unpaintable plastic; his leg joints and feet are now blue, while the gestalt skirt flap is now the same grey as the arms. In addition, his flip-up gestalt leg panels and thighs are now molded in black, with the latter being painted in silver with some yellow details.
It may be that the price of an individual brick has gone down over time, but what does it matter if the size of the bricks has decreased overtime? Sure, the average number of pieces in a set has increased, but how many of those pieces are tiny details? To answer this question, I compiled all the weight data on brickset.com and compared the sets by their price per gram in a similar fashion to how I compared them by price of piece. Below is the chart of my results (prices are in US dollars).
The figure was re-released in Hasbro's Asian markets in 2012, with no known changes to the figure itself but several modifications to the packaging that makes it easy to tell the two releases apart: The flap containing the package art is omitted entirely, the "Commemorative Series II" label is missing, the age recommendation and safety warning labels, the "Changes from double tractor trailer to battle station to super robot!" call-out and the name of the toy have all been shuffled around (with the words "battle" and "super" being omitted in the process), and most notably, the toy is no longer named "Powermaster Optimus Prime with Apex Armor", but simply "Optimus Prime", with Apex Bomber's existence no longer acknowledged anywhere on the packaging.
The Beast Wars were waged on prehistoric Earth, eventually leading to the discovery of the buried Ark. The beast Megatron, following the original Megatron's instructions in a desperate gambit, attempted to change history by killing Optimus Prime, who was still lying in The Ark in stasis lock. Megatron hoped that this would result in the Decepticons winning The Great War and the eventual rule of Cybertron by the Predacons, the descendants of the Decepticons. Megatron unleashed a full-power weapon blast at Optimus Prime's face, delivering a near fatal blow. Optimus Primal, however, took Prime's spark into his body to protect it from surgical trauma while his injuries were repaired. The subsequent power increase caused by Prime's spark's connection to the Matrix augmented Primal into the large, transmetal "Optimal Optimus" form with three alternate modes (jet, land vehicle, and transmetal gorilla). Then, with the repairs complete, Prime's spark was restored, and he briefly activated before sinking back into normal stasis.
Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.

Originally, Optimus Prime was created as the leader of the Autobots, though it is unknown how he was created or his origins. In a possible future, Megatron was threatened by the existence of the Aerialbots and had Shockwave build a time machine to send them back in time to get rid of them. However, he only ended up changing history for the better. In the revised timeline, Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations.

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