The box seems to have been created rather hastily from the Japanese original. It is roughly identical to the Tomy release, but with the Japanese text edited out... mostly. Random Japanese text remains floating in space on the top of the back panel and underneath the "Jetwing Optimus Prime" name on the front. Curiously, the left flap has been rewritten to eliminate mention of NEST and the jetpack's ability to detach, while the right flap has been (badly) edited to remove all mentions of MechTech.


In the United States, Canada, and Hasbro's Asian markets, Masterpiece Movie Series Optimus Prime was exclusively available from Toys"R"Us, whereas in Spain, he saw a wider release, being at least available via the Spanish subsidiaries of Amazon and Carrefour. It's currently unknown if he was also available in stores, or limited to online purchases. In Greece, he was officially available via at least one toy store chain, aptly named simply "Toys-Shop", but again might have been available online only.

In just seven years, from 1997 to 2004, the number of elements in the company’s inventory exploded, ascending from slightly more than 6,000 to more than 14,200. So did its range of colors, which climbed from the original six (red, yellow, blue, green, black, and white) to more than fifty. As the number of components and colors mounted, soaring supply and production costs plundered the company’s bottom line. Here’s why.


When the Decepticons turned up in the same forest that the Autobots were taking a vacation in, Optimus took great pleasure in stopping them and returning the forest to pristine condition. Forest Rescue Mission Optimus was undertaking some repairs when Bumblebee offered to help, but Prime told him the repairs were too hard for him. When later the other Autobots were dismissive of Bumblebee's report of a Decepticon attack, Optimus alone listened to him, and they subsequently defeated the Decepticons. Bumblebee's Dangerous Mission
In one possible scenario, Optimus was surprised to see Beachcomber return to Autobot headquarters soon after his departure. Beachcomber informed Optimus that he had uncovered the Decepticon's newest hidden fortress, and he suspected that the Decepticons were up to something big. Optimus sent out Beachcomber once more, this time along with Powerglide and Windcharger to investigate the Decepticons' plot further.

After a thousand years of war on Cybertron, the planet was shaken from its orbit and risked being smashed to pieces by an asteroid field. Optimus decided to take a group of Autobots in the Ark and destroy the asteroids, but they were attacked by the Decepticons, and Optimus crashed the ship on Earth. Four million years later, the Ark repaired them, and they encountered Sparkplug and Spike Witwicky. Sparkplug suggested to Prime that the Autobots tap the volcano they'd crashed into for power. The two humans also warned the Autobots of an impending Decepticon attack, and Optimus laid a trap. Unfortunately the Decepticon forces attacked from all directions, and Starscream's null-ray put Optimus out of commission. Luckily Sparkplug easily fixed him, and his fast recovery inspired the Autobots to chase the Decepticons off. Optimus vowed to protect this new world. Battle for Cybertron
Available exclusively from Japanese 7-11 stores, MP-711 is an Ultra Magnus-decoed Convoy—white with green and blue highlighting—themed with 7-Eleven logos. Unlike most MP-10 redecos, he comes with a trailer, Roller, and Spike figure, who is sporting a 7-Eleven uniform. Roller and the combat deck come with 7-Eleven logos, however Convoy's shoulder logos are stickers with the option of a green 7-Eleven logo or the standard Autobot logo on either shoulder.
Optimus Prime has fictionally shown a dislike of certain kinds of music and dance. For the Marvel Comics continuity, the letters page for issue 324 mentions he hates the music of Mötley Crüe. In the cartoon continuity, "Blaster Blues" and "Quest for Survival" have Optimus react noticeably more passive-aggressively to Blaster's choice of music than the other Autobots. And in the Dreamwave Generation One continuity, Hardwired features an uncalled for negative remark about Jazz's dance skills.
Alternatively, if Optimus chose to retreat either when initially confronted with the overwhelming Decepticon threat, or after realizing that his troops are too weak to fight after ordering them to concentrate their firepower equally amongst the intruding Decepticons, the ensuing underground adventure can have multiple outcomes; the Autobots become the captive of the Insecticons, forcing Optimus to either entrust Beachcomber with the fate of his troops, or to bargain with the Insecticons for the safe release of his Autobots; or dealing with the theft of the Sun-Pak by either duelling Megatron for the device's ownership, stealing the Sun-Pak back from the Decepticons or charging Mirage and Buster with the device's retrieval. If Optimus duels Megatron for the device, he either wins through brute force or by being more "cunning" than Megatron and destroying the device before the Decepticons can claim it as their victory prize. If Optimus attempts to steal the Sun-Pak under the Decepticons' noses, Optimus is shot by Megatron when the Decepticon leader notices Optimus and Smokescreen skulking towards the Sun-Pak. The Autobots nonetheless retrieve it when Smokescreen blots out the sun with his emission fumes, forcing Megatron to pass the Sun-Pak towards Buzzsaw in order to bypass the Autobots' smog cover, only for Optimus to intercept Megatron's pass and drive away with the Sun-Pak in Autobot possession. Finally, if Optimus has entrusted the Sun-Pak's retrieval to Mirage and Buster, the Autobot leader makes the duo swear not to engage the enemy for fear of their safety. If his Autobots keep their promise to him, Optimus is called in alongside the rest of the Autobots when the Insecticons are discovered, and Optimus leads a successful ambush towards the Insecticons, at the cost of the Sun-Pak itself. Attack of the Insecticons
When the warlord Shokaract, powered by Unicron's Dark Essence, traveled into the past to secure his own future, the occupants of J'nwan decided to act. Optimus Prime, Megatron, Soundwave, and Grimlock joined Sandstorm on prehistoric Earth during the time of the Beast Wars where the battle with Shokaract had already begun. When the Covenant arrived to vanquish the Dark Essence and defeat Shokaract, Optimus Prime and the others escaped through portals as that timeline was erased from existence. Terminus Departure
In the grand Optimus tradition, the cab of Laser Optimus Prime disconnects to become the highly poseable robot mode of Prime himself. Like Powermaster Prime and Hero Prime, the toy features the iconic windshield pecs and grill abs, despite not actually being formed from the actual truck components they emulate. In robot mode, pressing the button on Prime's cab (now on his back) activates a red LED in his right fist which illuminates his clear-plastic sword (which stores beneath his legs in truck mode).

Optimus awakened to the sound of Ratchet's voice. Taking in his surroundings, he noted that he was now in an organic forest, surrounded by unfamiliar Cybertronians. It soon dawned on him that he had been transported to the dimension where Megatron had intended to begin his conquest: the OG World. The 'bots surrounding him were the local counterparts to his own Autobots, including his own doppelgänger! The locals informed him that they had found him thanks to the help of his "companion," a small robotic girl. Before Optimus could puzzle out who this humanoid was, the group came under attack by the local Megatron. Though badly injured, "Cloud Optimus Prime" had the strength to fight alongside "G1 Optimus Prime" against the Decepticons, and protect the girl that had brought the Autobots to him. During the fight, blasts from both Primes' rifles collided with a blast from Megatron's fusion cannon, knocking all of the combatants down. Cloud Optimus Prime ensured that the girl was safe before before his attention was drawn to the horizon by a familiar voice. It was "Cloud Megatron," who had also survived his inter-dimensional trip, and had come to continue his fight against his nemesis. Leap


The paint deco is... unfocused, to say the least. In vehicle mode, the grill, headlights, bumps (thus his feet) are painted silver, yet the red in the small Autobot insignia has been removed. There is silver paint on the fuel tanks (toy battery cover), but not on the other tool boxes and equipment in the same location. There is also silver paint on all 6 wheel rims, the air cleaners and the windscreen visor. In robot mode the silver paint is mainly located on his thighs and crotch, though in order to save on costs, the dark blue and gold paint on his thighs and knee joints have been sacrificed.
Optimus Prime is usually depicted as being a member of an ancient Transformers race called the Dynasty of Primes, often receiving the title "The Last Prime" in many stories, in which he is depicted as being the last of the Primes. In the Transformers: Covenant of Primus, it was established that Optimus Prime was the last born of the original Thirteen Transformers. It was his unique spark and his inspiring reassurance that "All are One" that allowed the Primes to rally and succeed in their battle against the Chaos Bringer Unicron. When tragedy at last ended the era of the Primes and brought forth the new race of lesser descendant Transformers he alone chose to be reborn in the Well of All Sparks as one of them, that he might know them and their needs more completely. All memory of his past life gone, he took the name "Orion Pax" and sought his way like any other robot on the new world becoming Optimus Prime once more when receiving the Matrix of Leadership when Cybertron faced a new enemy in his former friend, Megatron and his army of followers, the Decepticons. This brings a Great War to their planet of Cybertron. Optimus's origins and personality can vary depending on which "universe" he's seen in. This origin is the most consistent between the various incarnations. Further differences are listed in the respective sections below.
Another redeco of Deluxe-Class Dark of the Moon Prime, this release uses a darker grey, a less magenta-y red, and less gold on the front end. Included is the trailer originally available with the Chronicle release. The trailer holds up to seven MechTech or similar 5mm peg accessories. Four holes are located on the top-front end of the trailer, with another three inside. The door also folds down to become a ramp, and the inside of the trailer is big enough for several Legion or Commander Cyberverse toys, or one smaller-end Deluxe figure. Two C joint bars also run along the bottom of both sides.
Optimus Prime's Japanese name is "Convoy", which is named after his original name "Battle Convoy" in the Diaclone toyline, because the name "Optimus Prime" is difficult for Japanese kids to remember and pronounce.[2] All Optimus-inspired characters were called variations of Convoy in Japan up until the 2007 Transformers film, at which point TakaraTomy changed their minds and began using the name Optimus Prime as well. Presumably to avoid confusion, this change includes the Generation 1 version of the character as well, who is now called Optimus Prime in newer products and fiction such as Transformers United and Transformers: All Spark, though his name remains Convoy in material aimed at adult collectors such as Alternity and Masterpiece.
In The Transformers: Devastation, Hot Rod is repaired and reformatted into a Dodge Viper. Dealer tried to convince him to pull some strings to get him to Earth, but Hot Rod and Wheeljack had the more important task of rescuing Ironhide. They ran into a bit of trouble with the Machination's Headmasters. They managed to escape temporarily, but were found and Wheeljack was incapacitated. Hot Rod easily held his own with the Headmasters, and noted that for some reason they had lost their "edge". He received a little help from Hardhead, who was mainly there to take Hot Rod and the others back to the Ark-32 for evacuation to Garrus-9. Hot Rod refused to go, wanting to see the Headmaster mystery through to the end. Hardhead reluctantly let him go.
Optimus Prime started life as Optronix (Orion to his friends), Hardwired a data archivist at the Vaults. After taking note of a battle in which the Autobot leader Sentinel Prime had been defeated by Megatron, he was summoned to the Council of Ancients and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, gaining a powerful new body in the process. After dispatching a Decepticon assassination squad sent to, well, assassinate him, he ordered the Autobots to prepare to evacuate Cybertron, intending to leave the Decepticons to their own devices. The War Within #1
Optimus Prime is the Autobot leader on Transtech Cybertron. On Transtech Cybertron, Optimus Prime is a gifted politician who has forged an alliance with Megatron, the militaristic leader of the Decepticons. together, they helped bring forth a golden age on Cybertron. Transtech Cybertron is unique among Cybertrons of alternate universes in that war has not broken out between factions.[171]
The seldom seen 5th season re-airing of the show featured the G1 episodes retold by a stop-motion Powermaster Optimus Prime to the live-action youngster Tommy Kennedy. Although no back story was ever provided for how Prime became a Powermaster, the new sequences are said to take place after the four previous seasons. This indicates that Prime became a Powermaster in the original Sunbow continuity.
One reason that people perceive that the cost of Lego has gone up is that the cost of so many other toys has gone down. You can now buy so much crap for a buck or two that Lego seems like a luxury item in comparison. It’s interesting to look in toy catalogs from the early eighties and see that Lego didn’t seem as costly then because the other toys were all costly as well.

Although the character was redesigned to some extent, like the other characters in the film, many classic design elements remain in his robot mode including a predominantly red torso, primarily blue legs, the presence of windows in his chest, smoke stacks on his shoulders, and a head design influenced by the original, featuring the iconic faceplate and ear finials. The faceplate is able to retract to reveal a mouth. His weapons include his iconic ion blaster, a Barrage cannon, two retractable energon blades that extend from his forearms, which is a homage to Prime's energy axe in the Generation 1 animated series, and two retractable energon hooks that extend from his wrists. The trailer contains an energy axe, a shield, and flight gear. In the later IDW comics, he displays the ability to produce a holographic driver.


Yet another rerelease of the original toy mold, this gift set of course includes the cab, combat deck trailer, and Roller. Hasbro stock photography of the set depicts Prime with full-length smokestacks, but this would not be the first time that stock photography does not accurately represent the final product. The set also includes a reprint of the first issue of the Marvel Comics series, as well as a DVD containing the entire "More than Meets the Eye" pilot. The set also features a battery-powered Autobot symbol that plays the classic transformation sound, speech recorded by Peter Cullen, and a snippet of the G1 series theme song.

The Japanese release of Powermaster Optimus Prime actually represented a new character named Ginrai, and featured several retools: the cab featured die-cast metal, shortened smokestacks, vacuum-metalized plastic and clear blue windows, while the trailer was given retractable super robot fists. This Japanese version was eventually issued by Hasbro in 2003 as part of the Commemorative Series collection (see below).
This Japanese-exclusive black-and-gold redeco of First Edition Voyager Class Optimus Prime was available exclusively at the fourteen stores taking part in the Cybertron Satellite promotion. It depicts Prime coated in an alloy reverse-engineered by Ratchet from MECH equipment that protects Optimus against Dark Energon and other techno-biological hazards.

Optimus found himself carrying into battle many miniature robots and machines to the battlefield in the palm of his hand. Among these was a Micromaster city, Micromaster micro bases commercial, the Race Car Patrol, Micromaster Patrols commercial and the Hot Rod Patrol. He and Jazz checked out the Hot Rod Patrol, and Optimus wondered if they could transform. Hot Rod and Construction Patrol commercial

Ralston marketed many breakfast cereals based on cartoons in the 80s and 90s. One of these was Transformers. The Transformers Chocolate Flavored Cereal was a chocolate-flavored concoction, not unlike Cocoa Puffs, manufactured by the Ralston Corporation. However, the cereal was sold only in some parts of the United States and was short lived. The cereal box had Optimus Prime on its cover. The box claims the cereal had "more taste than meets the eye" and also had the ability to "transform ordinary milk into chocolate flavored milk". There also was a mail-away offer for a Jazz toy. The few boxes that still exist are collectables,[5] (one of which went for $349 on eBay).

The first Cybertron Optimus Prime toy transforms into a heavily-armed fire truck of made up origin, topped with two large cannons. The left fires a spring-loaded translucent blue missile, while the right features electronic sound effects and a flashing red LED. The cannons and the sides of the truck fold down to create an unlikely flight mode for the vehicle.
In 2017, the Jazz action figure from the "Power of the Primes" line featured printed in Cybertronian alphabet "MAGA", an acronym for the phrase "Make America Great Again" most notably associated with Donald Trump and Alt-right. A spokesperson for Hasbro responded to io9 about the issue and stated that it was inserted onto the figure by one of their vendors and would address it with them.[4]
The 1986 line featured another significant change in that many, if not the majority, of the toys were conceived as futuristic vehicles and bore little resemblance to present-day machinery. This was due to changes in the movie and television series, which leaped ahead twenty years to the year 2005. Many have speculated that this change might have been what signaled the beginning of the end for the Transformers, as part of the novelty of the first lines was the realistic vehicles that turned into robots.
A larger version of Prime, with Advanced Automorph technology and a more complex transformation procedure. Has two sets of electronic sounds and lights that activate when the head pops up or when you press a button on the roof (in truck mode), and a single projectile weapon that can swing over the toy's right hand. Unlike Megatron (whose head is fixed) and Brawl (whose head is connected with a ball joint), Prime's head is limited to side movement due to the circuitry on his LED eyes. This figure has a folding cannon and a firing missile.[76] With this figure standing nine inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/37 scale.
Multiple reports suggest that the toy suffers from a design flaw, inferior plastic quality, or both: Due to his hands having peg-holes that are a bit too small to accommodate 5mm posts, they have a tendency to show stress marks on the inside after pegging his sword handle (or most other pegs) inside. Stress marks also tend to appear near his tiny hinged wrists. Fortunately, there have been no reports of the hands actually breaking on either location thus far.
The smallest of the Energon Igniters, the 3-inch Speed series transforms between modes in 7 steps or less. Unlike previous small movie figures, this series has a lot of detailing and articulation. The bots don’t end up looking like carved blocks of plastic. They could use a few more paint apps, but that’s to be expected at this price point. They even interact with cores sold with the larger figures (though “interact” in this case seems to mean “tow behind”).
The Autobots continued to guard humanity in secret for many years, until one day in the 21st century when Ratchet was captured by a human group known as Skylogic Systems. Upon investigating the organization, Optimus Prime and Bumblebee came into contact with the Lone Gunmen, three humans who were also on Skylogic's tail for their role in creating a dangerous virus. Learning from them that Ratchet's DNA was part of the concoction, the Autobots joined forces with the humans and helped track down David Simmons, the man responsible for releasing the virus. One interrogation later and they had the address to the Skylogic base, though Prime's size prevented him from easily infiltrating the building, so he left the rescue mission up to Bumblebee and the Gunmen. Once Ratchet was saved, the Autobots parted company with their new human friends in an attempt to lure away any Skylogic pursuers. The X-Files: Conspiracy: The Transformers
Eject lamented that all the great and famous Cybertronians, including Optimus Prime, were long gone by the time Cybertron was controlled by the Builder Assembly. Broken Windshields The Maximal Overshoot experienced a series of visions from Cybertron's past after discovering the Oracle, including Optimus Prime launching the Ark during the Great War. Cultural Appropriation
Long before the internet came along and ruined life as we knew it, Children amused themselves with the most primitive of toys. At the top of the food chain was the yo-yo. Believed to date back to around 500 B.C. in Greece, and even believed to have been used as a crude weapon in the Philippines, the yo-yo (pronounced yo-yo) made a roaring comeback in the 1920s as a toy, and to a lesser extent as a weapon.
This redeco of Leader-class Optimus Prime replaced most of the plastics in the cab robot with colored translucent equivalents, with chromed silver wrist-pipes, a golden chrome Matrix, and red chrome window frames. His trailer remained opaque, but was cast in much deeper red plastic, with a more metallic silver used for his cannons. He was available only in a Toys"R"Us Japanese exclusive giftset released in October 2005, with a redeco of Wing Saber, and the Coby Sen'yō Rumble.
When the Ark's sensors picked up two Transformer power emissions in the Brazilian rain forest of non-Decepticon origin, Optimus headed into the field to investigate, bringing along Jazz and Blaze. Though their search went poorly at first, the surrounding vegetation interfering with their energy trackers, one of the mystery Transformers soon found them! The source of the readings turned out to be two terrifying robot dinosaurs! As Optimus charged one of them, Megatron and his troops turned up, and blasted the Autobot leader unconscious. He awoke to find the Decepticons fleeing in defeat, and the creatures transformed into their Autobot forms. Grimlock introduced himself and Snarl, but told Optimus that they wouldn't be following the Autobots back to home-base, as they had two more companions to unearth first. Optimus bid him farewell with a handshake before leaving to carry on the war against Megatron. The Dinobots!

In this universe, Optimus is a veteran military commander and second in command who wields an ion blaster and a double bladed energon axe. He became the leader of the Autobots after Zeta Prime fell in battle, but is not certain he wants the responsibility. The war with the Decepticons was going badly, and it looked like there was no end in sight. He vowed to himself and to the warriors under his command that he would never surrender, never retreat, and never stop fighting until the Decepticons were defeated.

Featuring a complex transformation, the front and back ends of the truck essentially fold and converge to become Optimus Prime's legs, as much of the truck rear is connected to the robot thighs via a series of folding panels. The rear wheel cowlings feature a hinge joint in the middle of them so they do not impede his knee articulation. The halves of the rear cabin of the cab, directly connected to the smokestacks, rotate and connect to his torso and unfold into his arms. As with most mainline Movie toys, Optimus Prime features Automorph gimmicks, and due to his price point, he has three of them. Firstly, during initial transformation, rotating his front fenders to become his heels flips the top parts of the grill to become his toes. Secondly, sliding out the double-barrel cannon in his right forearm flips out his spring-loaded Ion Blaster, which lands into place for his right hand. (The Ion Blaster can actually be popped off his forearm fairly easily, as it is held in place by a simple clip.) Optimus's final Automorph, located in his torso, is activated by flipping the silver lever on his stomach, activating a series of spring-loaded actions where the truck windows are pushed apart and the lever between them is raised, enabling the head to spring up from the chest cavity. At this point, yellow LEDs light up the chest windows and Optimus Prime's eyes, accompanied by a "powering up" sound effect.
3. Licensed themes: In the 80’s the Lego sets were more generic and interchangeable among themes. There were the basic Space, Town, Castle themes. The color schemes within a theme were more homogeneous (i.e. Blacktron sets or Mtron sets all had a common color scheme). Since there was no “fictional” real life object being copied, piece selection tended to emphasize versatility over “realism”. Almost every Lego set of the past had pictures of alternate models featured on the boxes and instructions that was meant to inspire a child to not just build the model featured in the instructions, but to embark on the mental challenge of making their own creations.
If Optimus ordered his troops to come to the humans’ aid, they found themselves taking part in a struggle in futility, as the entire town was near-weightless, meaning they couldn’t put the humans anywhere where they wouldn’t float away once more. Then, the Autobots heard Decepticons approaching. Helpless in their current position, the Autobots were quickly eradicated by the Decepticons.
A Deluxe sized version of Energon Optimus Prime. Looks like a smaller version of the Leader class toy, without any trailer or drones. Can Powerlinx with other Energon Autobot toys. This toy was a Toys-R-Us store exclusive in the U.S. and was packaged together with a downsized Energon Megatron. In Japan this toy was packaged together with Kicker and a Star Saber accessory.
In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.
A Deluxe-sized figure sold only in Japan and Asian markets by Takara Tomy. The package consists of a highly poseable skeletal frame called a Core Body, along with parts to assemble the Core Body to either a Protoform mode or robot mode. In Protoform, the figure can transform into an atmospheric Entry Mode. The figure with robot parts is able to fully transform into vehicle mode.[87]
Like several new-mold Revenge of the Fallen toys, Optimus Prime suffers from some cost-cutting measures that affected the final production version of the mold. According to Hasbro's stock photos/back-of-box photo of the hand-painted prototype, the toolboxes on the sides of his legs were designed to fold away further for a sleeker, cleaner look. Additionally, the rear tires would have been able to split in half, with the inner half of the tire going inside the outer half to recreate the thin tires seen on Prime's CG design. Some articulation was lost on the toy between Hasbro stock photography and the final release. His fingers are no longer articulated; instead, the entire hand is now one molded piece. Finally, the lower arms appear to have been originally designed so that his hands could slide in or out of them during transformation. Sadly, he also lacks rubber tires, which the original movie Prime did have. Meanwhile, the articulated fingers was later used for the Asia Premium Series & Movie The Best releases.
The Transformers toy-line is typically divided into two main factions: the heroic Autobots and their opponents, the evil Decepticons (traditionally known in Japan as the Cybertrons and Destrons, respectively, although more recent releases often using the English terms). Transformers toys are sold at a number of price points, and various Transformers series utilize unique play features.
This gold vacuum metallized version of Optimus Prime is a prize in Hasbro's Asia Age of Extinction campaign. To qualify for winning this toy, one must be the biggest spender of the day during the midnight launch of the AoE toyline at specific Toys R Us or participate in a lucky draw. This toy is limited to 7 pieces. 2 are in mainland China, while Hong Kong, Malaysia, Thailand, Singapore, Taiwan each have one.

In April 2007, photos of a repainted Alternators Mirage, in a color scheme similar to Kiss Players Hot Rodimus, and in Alterators-style "fishbowl" packaging began to appear on the internet. Simply called Rodimus, the 27th Alternator lacks almost all of the Kiss Players accessories, including the fishing pole, but keeps the new head sculpt. This figure also sports the classic "flame" detailing in lieu of the Kiss Player's white stripes, while the vanity plate reads "TOO HOT". Rodimus was first sold as a convention exclusive at the 2007 San Diego Comic-Con. The Monday after the convention, it was made available on the Hasbro Toy Shop website, where it would sell out that same morning. The instructions present an alternate name for the figure: Rodimus Prime; whether this is merely an oversight is unknown.
The Autobots United 5 Pack includes another redeco of Voyager Class Evasion Mode Optimus Prime. This release features the faceplated headsculpt and, unlike the rest of the set, which strives for screen-accuracy, features a heavily Generation 1-inspired deco. Deco changes include replacing most of the blue & grey plastic into red, with blue paint applied on it, and his dark grey plastic is now a lighter shade. His Ion Cannon is now painted black to resemble his Generation 1 toy's blaster, color-wise.

A mold for a standard LEGO piece costs anywhere from $50,000 to $80,000; over its lifetime, it will spit out some sixty million bricks. The cost of making the mold, spread out over all those bricks, is essentially zero. But when designers concoct a specialized piece and LEGO manufactures just fifty thousand of them, the molding cost rises to as high as $1 per piece. Including just a few of these specialized pieces, as LEGO did with unrelenting frequency during the Plougmann era, can potentially kill a LEGO set’s profit potential.
Transported to a parallel Universe, as the walls of reality began to crumble, foretelling the coming of Unicron to the Armada universe, Optimus Prime and Jetfire were reformatted by their Mini-Con companions using the Mini-Con Matrix into new "Powerlinx" forms. Optimus Prime and Jetfire combined to hold the chaos-bringer at bay. Unicron was eventually defeated by the united power of the Mini-Cons.
After returning with Ironhide's body, Hot Rod was shocked as Optimus Prime resigned his position as leader. When Optimus Prime left the Autobots and surrendered to humans, Hot Rod and few others decided to break from the main Autobot group and leave Earth. As he requested Omega Supreme's help, he met and stroke an alliance with a small group of Decepticons led by Swindle. They then began to build an interstellar vessel. Swindle informed Hot Rod that some of bots in the group have started calling Hot Rod, "Rodimus Prime". Ultra Magnus and his team arrived to arrest Rodimus, for committing treason for working with the enemy. Just then, Swindle walked over and said that he will take over now. Rodimus said that he had things under control, but Swindle dropped the charade and said he plans to take the ship off the planet, and kill as many Autobots as he can before that. Swindle gave the order for the Stunticons to merge into Menasor, his newest creation. After winning the battle against the Deceptions with help from Optimus and Spike's Skywatch soldier, Magnus found Rodimus and told him he was under arrest for willful collusion with the enemy. Rodimus attempted to justify his actions, but Silverstreak was fed up with him. Bumblebee interceded between Magnus and Rodimus, telling Magnus to back off. Magnus, not one to be ordered around, attempted to supplant Bumblebee's authority. Bumblebee snapped, and he told Magnus that they have felt lost and scared ever since Megatron stole the Matrix of Leadership. He also said that he was in charge until the Matrix is recovered and it chooses someone else. Hot Rod overheared this, as he snuck off and stole Ultra Magnus' shuttle, leaving Earth. He went to assault the Decepticon base on a satellite, taking the Matrix of Leadership back from Starscream, only to encounter a newly reformated Megatron, who blasted him in outer space, leaving him seemingly dead. Floating through space, Rodimus crash-lands on a desolate planet with the Matrix bonding onto his body which keeps him alive.
Accompanied by Prowl, Optimus went to Sumatra and discovered much of the jungle had been destroyed. The Decepticons tried to destroy the Brazilian jungle and take its oil, but once again the Autobots stopped them. Storms of Destruction Following a battle between the Dinobots and the Decepticons, Optimus ordered Slag be repaired by Ratchet at their Antarctic oil supply. Tracking Slag, Megatron attempted to destroy the base with the Crusher, slicing icebergs off the continent. Optimus ordered Autobot superjets to counterattack, but the battle was won when Megatron unwittingly reawakened hundreds of dormant Dinobots beneath the ice. Jaws of Terror Optimus and Prowl were baffled by Megatron's next strategy, a series of hit-and-run attacks in the Pacific rim. It emerged it was a distraction from the enslavement of the population of Buru. Optimus, Prowl and the Dinobots arrived and fought off the Insecticons, foiling the scheme to drain the island's oil. Slaves of the Insecticons When Megatron planned to drain the world's largest supertanker, Optimus had the oil tainted with a corrosive acid, sabotaging the Decepticon submersible. The Autobots flew the tanker to New York City, and ordered the few witnesses' memory to be wiped. Wow. Attack of the Decepticons
Optimus took the mantle of leadership as the civil war against the Decepticons erupted, and would remain in that position for the next nine million years. Ariel was rebuilt into Elita One, the commander of the Autobot resistance on Cybertron. The fate of Dion is left unrevealed. It has been speculated by fans that Dion might have become Ironhide or Ultra Magnus just as Orion and Ariel became Optimus and Elita, but this remains fan speculation only, and, his close friendship with Optimus notwithstanding, there is no evidence to support the idea.
A gold chrome remold of the 2007 movie Leader Class figure by Hasbro Hong Kong. Limited to 88 units, with only 10 released to the public at the 2008 Animation and Comic Show convention; all of which were sold only to the first 10 people to spend more than HK$3,000 at the Hasbro booth. Because the figure is permanently fixed to the trophy base, it is no longer transformable.[131]
The TakaraTomy version, part of the seventh wave of Japanese Prime toys, is dubbed Arms Master Optimus, uses darker, metallic plastics, casts the backs of his thighs in metallic red, replaces his metallic silver paint with glossy gray, and replaces a few of his paint operations with customer-applied foil stickers, such as his insignias, shins, headlamps, the tiny yellow lights on his torso, and the blue deco on his truck panel sides. He has also been retooled with additional 5mm pegs for his thighs, roof, and lower backpack, as well as ports for his forearms, shoulders, smokestacks, fuel tanks, and roof. Instead of the rifle, he comes with a very large Matrix which can tab onto his chest as armor or mount onto the back of the truck cab, with the Matrix also being covered in 5mm posts and holes so that Arms Microns can be attached to it. He additionally comes with a clear-blue "Shining" version of the Arms Micron, R.A., who can combine with the Matrix to form the colossal Matrix Saber.
While stock photos and renders show the figure with a faceplate, this image posted by the Transformers Facebook page shows him with his mouth exposed. This was later found as a variant at least once. A running change was made, changing the blades to be more translucent. The semi-translucent blades release features a date code "73461", whereas the translucent orange blades version features a date code written as "80171".
"Convoy Last Production" was the final re-use of the Masterpiece toy mold before it was at last retired after numerous re-releases and redecos. The figure is essentially identical to the original Japanese MP-1 release, aside from a slightly brighter red, and the addition of the words "LAST SHOT" in Transformers typeface molded into the small of Convoy's back, hidden beneath its headlight-flaps in robot mode. Lacking the trailer of MP-4, the figure instead comes with a redecoed version of the electronic base included with Hasbro's "DVD Edition" of the figure from five years prior, which now features a collection of sixteen soundbytes of Convoy delivering famous lines from the Japanese version of the Generation 1 cartoon, recited by the character's original Japanese voice actor Tesshō Genda. The base was promoted as containing a hint as to the identity of the next Masterpiece toy; as it would turn out, this was a new version of Convoy himself (see below), foreshadowed by a sound clip on the base which played only intermittently, and which had Convoy announce that he would "soon be reborn".
When reports from both Jetfire and Mirage corroborated that the Decepticons were constructing giant rockets to shift Earth out of its orbit, Optimus took to the skies and led his troops on a sabotage mission. Upon their approach, Optimus, Jetfire, and Deftwing overheard Megatron declare that the engines would fire up in twenty minutes. With little time to prevent the destruction of Earth's biosphere, the more maneuverable air-bound Autobots entered the thruster tubes to destroy the rockets from within. Jetfire and Deftwing were successful in their task, and the Autobots beat a hasty retreat to avoid the resulting lava swell. Optimus heaped praise upon the pair afterwards, embarrassing the bashful Jetfire. Moving Day Planet Earth
In the "Transformers" film, the robots had more of an alien feel to them to fit the theme of an alien invasion. The robots (stated by Optimus Prime) in the film are actual sentient organisms and not just giant, mindless, and mechanical machines. The robots can also speak their own alien language sounding like what seems to be based on different pitches and frequencies. Alongside that, they gave them more alien features that probably wasn't mentioned in the comics or T.V. series such as a highly advanced exoskeleton, force field, and a special "alien meteoroid" mode which they transform into individually and arrive on earth in. The exoskeleton is a "self-regenerating metal" in which the aliens are composed of (stated in the film) that is the equivalent of living skin that heals itself.
In yet another possible scenario, Beachcomber returned from his day off early to inform Optimus that Jessie had been taken prisoner by the Decepticons. Optimus deployed a team of Autobots to go to the girl’s rescue. Shortly before arriving at their destination, the Autobots had to choose their next course of action; they could either storm the Decepticon fortress by force, or try to sneak in through a secret passage Buster had previously discovered.
In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.
A Japanese-exclusive, the final new-design G1 Convoy toy was a departure from previous versions. He now transformed into a small extended hood cab truck of made-up model pulling an implausibly large trailer equipped with motorized caterpillar treads. The trailer could additionally pull along the auxiliary trailer transformer Grandus, on which the shuttle Sky Garry could land, forming the spaceship "Battlestars". Even without combining, Star Convoy's truck mode was a behemoth, including a Micro Trailer semi as a small accessory and an upgraded Roller that was now patterned after a tracked ballistic missile carrier.
In the first nexus, when Swoop reported back to Autobot HQ that the other Dinobots were being controlled by Bombshell's cerebro-shells, Optimus had to decide whether to stop them with an immediate full-scale assault, or consult the Ark's computer. If he led an immediate attack, the cerebro-shells were jolted loose when his troops carried out his order to, "Bring them down fast and hard". If he consulted the computer, he then had to choose between its plan to have Windcharger remove the shells from a distance with his magnetic powers, or go with Mirage's idea to lure the Dinobots over Bandit's Bluff with an Optimus Prime hologram. If he chose Mirage's plan, the Dinobots charged over the cliff and into the ocean, where they were salvaged for repairs back at base. If he let Windcharger lead operations at the bluff so he could confer with Skids about some strange activity near Dolphin's Bay, it was out of his hands whether Windcharger accidentally tore the Dinobots to bits, or harmlessly removed the cerebro-shells. The latter outcome led to Grimlock telling Optimus that Bombshell said controlling them was just part of a larger plan, and the Autobot leader realized that it might tie in to Skids's report. Skids and Bumblebee could investigate in Wheeljack's new mini-sub, but should he send Sludge along with them?
An extensive redeco of the Protoform Optimus Prime mold that was exclusively available at the Japanese C3xHobby Convention in August of 2007, and later offered by e-HOBBY in limited quantities. Most of the body is made out of transparent turquoise plastic in order to mimic its frozen state in the "coldness" of space, while orange paint is used on the front end of the "entry" mode, mimicking the heat effects of sudden atmospheric entry. The flame attachment is made out of clear blue plastic, with the tail end being covered in gold paint.
Platinum Edition Optimus Prime was only available as part of a 2-pack with Megatron, named "One Shall Stand, One Shall Fall" after Optimus Prime's famous line in the movie. In the United States and Canada, this set was officially released as an Amazon exclusive. It was also available in several of Hasbro's Asian markets (namely the Philippines and Singapore; it's currently unknown whether it was exclusive to any particular stores there or not). In Australia, it was sold at Myer stores, whereas in the United Kingdom, it was both sold at Toys"R"Us stores and available via Tesco's website (but never found in stores). Surprisingly, it was (and still is) a common find in Brazilian online stores.

After many battles on Earth, Optimus died by standing purposefully in the path of the Hydra-Cannon built by Megatron from the three Mini-Con weapons, the Star Saber, the Skyboom Shield, and the Requiem Blaster. He managed to partially reflect the beam, damaging the Hydra-Cannon. It was the Mini-Cons themselves, however, who resurrected him, entering the Matrix and reconstructing a new body for him. Subsequently, Unicron forced Optimus to face the dark part of his soul and that, on some level, he enjoyed the thrill of combat. Following Unicron's defeat, Optimus's denial was sorely tested as Galvatron, an upgraded Megatron, forced him into one final furious battle. The battle ended when Starscream sacrificed himself to end the circle of hate that powered Unicron. Floating through space, Optimus found the Matrix, but said he did not deserve it. Before beginning the battle with Galvatron, he was upgraded by the minicons. His red torso turned black and he was able to battle Galvatron one on one.
The paint deco is... unfocused, to say the least. In vehicle mode, the grill, headlights, and bumpers (and thus his feet) are painted silver, yet the red in the small Autobot insignia has been removed. There is silver paint on the fuel tanks (toy battery cover), but not on the other tool boxes and equipment in the same location. There is also silver paint on all 6 wheel rims, the air cleaners, and the windscreen visor. In robot mode, the silver paint is mainly located on his thighs and crotch, though in order to save on costs, the dark blue and gold paint on his thighs and knee joints have been sacrificed.

The third version [5] would quite possibly have been the most gimmick loaded Transformer in the history of the line, simultaneously being a Powermaster, Headmaster, and triple changer. The Headmaster also would have been a triplechanger, turning into a sort of armored four-wheeled rover (Roller II?) and robot as well as a rather silly looking Optimus Prime head with four vertically aligned wheels jutting off the sides. It seems that when the extra Headmaster gimmick was scrapped, the super mode head remained separate rather than being reintegrated into the trailer hitch such as on the earliest design. Notably, the body of this design is extremely close to the final design.
The character Optimus Prime appears in the live action films Transformers, Transformers: Revenge of the Fallen, and Transformers: Dark of the Moon as the leader of the Autobots and one of the main protagonists of the three films. In these movies, Optimus Prime is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he regains his first generation trailer. Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.

Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[8] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[9]
As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984 A.D., a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.
"Optimus Prime Figure" (オプティマスプライム・フィギア)[1] is a redeco of 2001 Robots in Disguise Spychanger Scourge, painted to resemble Movie Optimus Prime. Of note is the tampographed detailing on his chest resembling Movie Prime's distinctive chest design. Like most Spychangers, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly.
In the grand Optimus tradition, the cab of Laser Optimus Prime disconnects to become the highly poseable robot mode of Prime himself. Like Powermaster Prime and Hero Prime, the toy features the iconic windshield pecs and grill abs, despite not actually being formed from the actual truck components they emulate. In robot mode, pressing the button on Prime's cab (now on his back) activates a red LED in his right fist which illuminates his clear-plastic sword (which stores beneath his legs in truck mode).
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