Platinum Optimus is a redeco of the Leader Class Optimus Prime. Optimus' color palette is now darkened with some additional paint details. His "Sword of Judgment" is now a light blue. Optimus features more chrome on his "Vector Shield", chest, and on his head. The set was a shared exclusive, available from BigBadToyStore and Toys"R"Us, and was also sold during a Taiwanese event celebrating the launch of Transformers Rising.
This is a weird one. Back in the late-’80s, the original TV show had ended and Marvel Comics decided to take the “transform” part of the property a step further and gave a handful of Transformers an organic, human-looking shell. Bumblebee was one of the lucky Autobots to get one. According to the storyline, the Decepticons developed the technology first, but the Autobots secretly caught wind, made their own human shells, and fooled the bad guys into thinking they were fighting mere humans, until they burst out of their shells.
Commemorating the death of Optimus Prime in The Transformers: The Movie, this set contains a special version of the original Optimus Prime figure with show-inspired translucent blue windows. It was packaged with Ligier and Alert, in an apparent homage to the similar Diaclone "Powered Convoy DX" giftset that packaged the "Powered Convoy" version of the Optimus mold with figures using the molds of Ligier and Alert.
The Happy Meal version of Energon Optimus Prime features a very similar transformation sequence to his larger figure, though his limited articulation means that his shoulder insignias aren't visible in robot mode when his arms are facing forward. His torso is hollow to contain his electronic "Energon Cube" accessory, which generates effects when activated by remote control. This remote is in the form of the Mini-Con jet Wreckage, and can mount on the top of his cab in truck form.
A large, non-transforming toy that features light & sound effects and voice tracks by Peter Cullen. The figure itself is a representation of Optimus Prime combined with Jetfire's parts - only designed for younger children. A lever on his waist extends his wings, and flying sounds are emitted when he is moved around off the ground. The Power Bots line replaces the 2007 Cyber Stompin' line of the first film.
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Using the Spacebridge to travel to Earth, Prime was sidetracked when Megatron transported him to Unicron's body. Megatron attempted to cajole him into distracting Unicron long enough to transfer his consciousness into a new body. Prime refused until Megatron showed him what was happening on Earth. A massive Terrorcon invasion had devastated many of Earth's greatest cities, with the stalwart Autobot defenders nearly overwhelmed. Megatron offered to deal with the invasion if Prime would aid his rebirth. Out of options, Prime agreed, and battled Unicron's internal defences to disable a sensor, allowing Megatron's resurrection. As Megatron teleported to Earth to keep his end of the bargain, Prime, still inside Unicron, prepared to fight back.
Part of the Legend Commander Collection sold at Transformers Expo, Convoy is a redeco of Robotmasters G1 Convoy. While most of the paint masks are identical to the original mold, other changes includes replacing the transparent parts into clear blue plastic, and the panel-lining on the grill is stripped off. Unlike the first toy, he does not include a pair of swappable 3mm fists, his missile launcher, or his Calamity Defenser weapon.
A fourth version is shown in the 1987-88 Transformers product catalog that has several minor differences from both Powermaster Prime and God Ginrai, such as having God Ginrai's sliding fists but in red, a completely different trailer hitch assembly partially based on the third design, an offset Autobot symbol in base mode, extended feet also based on third design, far more detailed super mode outer leg panels, completely different front bumper, and the first instance of single faux shoulder smokestacks rather than two. It is still unknown as to why Powermaster Prime has completely different arms from God Ginrai or all earlier concept versions.

Starscream was my first transformer. I got it because my parents bribed me to climb to the top of the pole in the gym class. Shit was scary. Do they even make kids do that anymore? Anyway, I protected that with my life. Sorry to hear about yours. I didn't have siblings at the time but within a few years I did have some who pretty much did destroy everything they touched. Luckily by then I was a teenager and figured out good hiding places for important stuff.
Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, using 12 ball-jointed block pieces, giving him a range of motion similar to Masterpiece Prime, with the exception of the head, which can only move up and down, not side-to side. Speaking of the head, it is by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate inside a simplified helmet, mainly featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
In true Prime style, forward portion of the vehicle mode detaches to become Prime himself, while the rear "trailer" transforms into a gun emplacement. In robot mode, the barrel of the truck's left cannon detaches to become a hand-held rifle for Prime, and the figure features an opening chest compartment concealing a removable Matrix of Leadership accessory. Prime's gigantic hands mean that he can't hold it especially neatly, but he can certainly grip hold of it. Atypical of both most Unicron Trilogy figures and indeed, Optimus Primes in general, Prime's hands are not designed to accommodate weapons with 5mm posts, instead featuring a small peg-hole in his palm that allows him to tightly grip objects designed to fit there, like his own rifle, Leobreaker's whip, Cybertron Wing Saber's swords, and Cybertron Metroplex's axe. However Cybertron Wing Saber's sword hilts will also act as adaptors allowing Prime to hold and use 5mm weapons.
The first toy in TakaraTomy's United toyline is a redeco of the War for Cybertron Deluxe Class Optimus Prime, transforming into a Cybertronic "armored truck". As has been TakaraTomy's wont of late, he now sports a metallic red paint job, with brighter pink paint applications and cooler grey parts, and features several additional paint details to those present on the Hasbro figure in the form of black chest windows and pink lines on his face mask. His rifle transforms as well, folding and plugging into the roof of the vehicle mode. The rifle can also peg into his forearms, and, in its compact configuration, can attach to his shoulders via peg holes on the backs of his front tires or stored behind his back in robot mode.

Both Jet Power Optimus Prime and the accompanying redeco of Voyager-Class Revenge of the Fallen Megatron would have come with an issue of the Unite for the Universe comic book, but due to the cancellation of both figures, the comics were eventually included with the Movie Masterpiece releases of Leader-Class Starscream and Bumblebee. Of amusement is the fact the comics are essentially showcasing toys that have been canceled.


He comes with a fully transforming and highly detailed trailer that opens up into his Combat Deck/repair bay, with a functioning repair drone and Roller, who features four-wheel steering. His other accessories include a teeeny Matrix inside his chest compartment, his ion blaster (with adjustable grip), his energy axe, Sideswipe's jet pack, and several different hands, all of which can be stored in individual compartments within the trailer.
While Transformers ended poorly for the US market, the same can not be said for the UK, Canada, and Japan markets as they went on to produce their own continuing series between 1991 and 1993, despite the UK market in particular missing a substantial amount of figures prominent in the comics and animated series throughout the line's run. Each country produced their own continuity. The UK and Canada continued with new Action Master figures and introduced the Turbo Masters and Predators. Japan continued with the Micromasters concept.
Optimus found himself carrying into battle many miniature robots and machines to the battlefield in the palm of his hand. Among these was a Micromaster city, Micromaster micro bases commercial, the Race Car Patrol, Micromaster Patrols commercial and the Hot Rod Patrol. He and Jazz checked out the Hot Rod Patrol, and Optimus wondered if they could transform. Hot Rod and Construction Patrol commercial
In a break from tradition, Energon Optimus Prime's large mode resembled a configuration similar to Voltron or to the Super Sentai action figures. This design was unpopular with many fans due to design issues with the toy. The small robot's body was large in proportion to his arms and legs which made the figure appear fat, earning it the nickname "Fatimus Prime" or "Obese-imus Prime". The 4 vehicles that combined with the robot were small, lacking the intricate detail that made other toys in the line popular. Fans were also angered by early releases of this toy in which the head was molded with a mouth rather than the traditional face plate design. Later releases of the toy eliminated the visible mouth feature.
The San Diego Comic-Con 2017 exclusive Optimus Prime figure is another redeco of the Premier Edition figure, which aims for a more movie accurate look than the original by still sharing the same paint masks, but replacing the chest's deco with flames and adding extra paint applications on the legs, arms, chest, head, tire rims, both sides of the engine compartment, and the sword and shield... but for some reason still sports the movie-inaccurate blue 'collar', as well as the smaller, less accurate vehicle flame tampographs instead of the more movie-accurate ones used on Dark Optimus Prime. His Autobot insignia is also moved on the upper back section of the air dam. He is packaged in a stylish, display-case-like-box similar to later Transformers: Alternators releases and the Hasbro Toy Shop/SDCC 2011 exclusive figure.

Optimus found himself carrying into battle many miniature robots and machines to the battlefield in the palm of his hand. Among these was a Micromaster city, Micromaster micro bases commercial, the Race Car Patrol, Micromaster Patrols commercial and the Hot Rod Patrol. He and Jazz checked out the Hot Rod Patrol, and Optimus wondered if they could transform. Hot Rod and Construction Patrol commercial

Replacing the weapons of the Hasbro releases, these new Mini-Cons transform into their larger parnter's signature weapons. They came as unassembled, unpainted model kits, similarly using stickers to fill in details. Several Arms Microns also came by themselves in bagged kits, plus there was a metric ton of promotional Microns throughout the line, possibly more than any prior line (even Micron Legend!), and that's not counting the ones that were released during the First Edition series. The Arms Microns also had multiple 5 mm posts and holes, and could be combined into super weapons, plus the larger toys were retooled to have new Arms Micron mounting points.
Part of the sixth wave of Custom Kreons, and the first (and only) Robots in Disguise-themed wave, Optimus Prime uses the new 2015 Kreon construction with the hollow waist-peg and "raised" hands.. He comes with a buildable parts rack on which to hang/store his extra pieces. Unlike the previous Custom Kreons, he no longer features a chromed helmet, and comes with an extra clear-plastic helmet, torso, legs, and his arms, plus a chromed Bazooka (originally from the Kre-O Battleship sets), and some kind of a dual pick-axe with a clear red staff.

While I don’t think anyone should complain about the price of Lego, I have to say that I don’t think our nostalgia for the 80s/90s is at all misplaced -it really was a better time to be a yuppy/young parent. There were more and better jobs available with better pay, benefits, and less required prerequisites. Young adults today have to work a lot harder to maintain the same lifestyle our parents had..of course there are exceptions, if you are especially gifted you can still make it in today’s world.
One reason that people perceive that the cost of Lego has gone up is that the cost of so many other toys has gone down. You can now buy so much crap for a buck or two that Lego seems like a luxury item in comparison. It’s interesting to look in toy catalogs from the early eighties and see that Lego didn’t seem as costly then because the other toys were all costly as well.
Apart from this, Optimus Prime is also the weakest link of the gestalt combination, due to a number of design failures attributed to his torso mode. The square holes-and-tabs used to secure the arms together when in torso mode are too weak to remain locked in place (though a very small amount of copies can secure the arm well), and are prone to falling out of position should an attached arm be moved. The torso mode's skirt plate is also attached to the stomach rather than the pelvis, rendering the waist swivel nearly worthless due to the skirt obstructing articulation.
At this point in the future, the Autobots had become something of a group of peacekeepers among the many races in the galaxy, and Rodimus would attend many meetings, parties and conferences to this end, most notably chairing the peace conference between the planets of Xetaxxis and Lanarq. Despite the brave public face he wore at these events, his own doubts continued to plague him, and he was particularly fazed by Galvatron's threat of an "ultimate weapon", though the revelation that this was a bluff stirred him to action. Later still, Rodimus was among the Autobots who had their minds transferred into synthetic human forms by crime lord Victor Drath, who used their Transformer bodies to commit crimes. While Ultra Magnus, Arcee and Springer tackled this problem, Rodimus returned to Drath's compound where he was aided by Drath's mole, Michelle, between whom a spark of romance seemed to bloom, until she betrayed him to Drath. Through a combined effort, however, Drath was brought to justice and the Autobots regained their bodies.

Following this, Prime began to experience subconscious urgings, leading both the Autobots and the Decepticons to the Arctic Circle, where Shockwave arrived to greet them—and arrest them as war criminals. Shockwave had succeeded in ending the war on Cybertron, and brought a team of Triple Changers to apprehend them. As Optimus stared down Blitzwing's cannon barrel, he was saved by Grimlock, though he subsequently had to order a retreat. Prowl convinced him to let a small team stay as recon while the others returned to the Ark and discussed the change in situation. New World Order Though Optimus was puzzled by Ultra Magnus having fallen in with Shockwave, he had little other choice, and surrendered to Magnus. Despite being bound, he took the first opportunity he got to make his feelings clear. Prime and those of his Autobots who had also surrendered were put on a shuttle back to Cybertron, where Shockwave planned to have them deactivated. Brothers' Burden
The Autobots United 5 Pack includes another redeco of Voyager Class Evasion Mode Optimus Prime. This release features the faceplated headsculpt and, unlike the rest of the set, which strives for screen-accuracy, features a heavily Generation 1-inspired deco. Deco changes include replacing most of the blue & grey plastic into red, with blue paint applied on it, and his dark grey plastic is now a lighter shade. His Ion Cannon is now painted black to resemble his Generation 1 toy's blaster, color-wise.
"Hero Mashers" Optimus Prime, Bumblebee and Grimlock took on Megatron in the middle of a busy city. Optimus came to Bumblebee's help while riding atop of Grimlock, swapping heads with his mount to bite Megatron's arm off, getting a hold of the Decepticon's jetpack at the same time. He attached both pieces to himself, and flew around for a bit before returning to the battle. He thoroughly scrambled his pieces with those of his teammates, then took down Megatron with his "dino-fist." Afterwards, the Autobots returned to their normal configurations (though it took them more than one try to do so!) Hero Mashers commercial
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[8] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[9]
Reissued in 2003 as part of Takara's Transformers Collection line of reissues. This version (#13 in the Collection series) was retooled from the 2000/2002 Rodimus Major tooling in order to make the fists and engine block hole wide enough to equip Firebolt. In addition, the original 2 guns had their posts modified so that a Targetmaster Hot Rod could still use them, if the owner chose to.

Optimus Prime returns in Transformers: The Last Knight, which is set three years after the events of the previous film. Having been frozen in the vacuum of space, Optimus has been drifting on the far reaches of Earth's solar system for some time. However, he later crash-lands on Cybertron, its atmosphere reviving him. He then confronts the being currently in control of the planet, a powerful sorceress named Quintessa, who professes to be the maker he is searching for. Optimus is easily subdued by Quintessa, who convinces him that he destroyed Cybertron and reveals that the Earth is actually Cybertron's "ancient enemy" Unicron. Redubbing him "Nemesis Prime", Quintessa brain-washes Optimus and tasks him with retrieving her stolen staff, with which she plans to drain Earth/Unicron's life force so that Cybertron can be restored. Nemesis succeeds in retrieving the staff, but is hindered by Bumblebee, whom he engages in a fierce duel. Nemesis nearly kills Bumblebee, but when the normally mute Bumblebee suddenly speaks, urging Prime to remember who he is, the sound of his oldest friend's voice is enough for Optimus to return. However, Megatron, revealed to be in league with Quintessa, swoops in and steals the staff from Optimus. Prime is then attacked and sentenced to death by the Guardian Knights for aiding Quintessa, but he is saved by Cade Yeager, who convinces Optimus to correct his mistake. Optimus leads the Autobots in the attack on Quintessa's lair, during which he slays the Infernocons and defeats Megatron. Optimus then attacks Quintessa, distracting her long enough for Bumblebee to shoot and seemingly vaporize her. At the end of the film, Optimus and the other Autobots return to Cybertron, unaware that Quintessa is actually still alive.
Originally, the Alternators Dodge Ram mold was intended by Hasbro to be a completely different character altogether than Optimus Prime (which character is unknown), but Takara reportedly demanded the Ram be made into Optimus out of fear that the toy (whose vehicle mode is scarce in Japan as a real vehicle) wouldn't sell as well in their market if it wasn't a popular and easily recognized figure; as the figure reportedly cost twice as much to build as the others, Hasbro had to agree in order for Takara to continue fronting part of the production cost. In an ironic turn of events, the Dodge Ram was prematurely solicited by Takara not as "Convoy" (Optimus Prime), but as his Masterforce look-alike Ginrai. As a matter of fact, the head sculpt for the Alternators Oprimus Prime toy is based on the Super Ginrai (Powermaster Optimus Prime's "super mode") toy's head sculpt. Ultimately, however, Ginrai was cancelled, with only Hasbro releasing Optimus Prime as originally planned. Eventually, Takara released the Dodge Ram as as part of the new Kiss Players line, now named "Convoy" (Optimus Prime), and he will be released in Binaltech this year.
There is one aspect not looked at in the price and that is the shift to model building vs. creation leading to a change in the utility of the pieces. I seem to need many more sets to get a useful variety of pieces these days as many of the sets contain a lot of pieces that are very specific to the needs of the set and are less useful when one wants to create their own designs. It would be a fascinating addition to rate each of the block types on its utility, perhaps by its prevalence in other sets, and then assess each set on its total utility score. So then the question is how many sets would you need to by to achieve different levels of utility and how has this changed over time.

A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style (which are both the same also used for the Premium Series redecos of Voyager Class Autobot Ratchet and Megatron) seemed to indicate that this might be a Best Buy exclusive, it was later confirmed to be an "international market" exclusive. It was released in Hasbro's Southeast Asian markets, but was not available in the USA outside the Sam's Club three-pack.
This redeco of the Ginrai tooling of the Powermaster Optimus Prime figure (released concurrently with the 2001 reissue of the Ginrai figure) was a Toys R Us Japan exclusive black repaint, made to represent the original Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' color schemes.
In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.
Available exclusively through e-Hobby, this black and teal repaint of Hybrid Style Convoy features the traditional "Nemesis Prime" color scheme, but represents a version of Optimus Prime himself. In addition to all the original accessories, the toys also includes several more deliciously metatextual goodies, themed around the Generation 2 toy and comics: two new large guns patterned after the new weapons wielded by the Generation 2 Optimus Prime toy, and two additional (blue) Prime heads that can be swapped with the figure's regular noggin, sculpted explicitly in the style of Generation 2 comic artist Derek Yaniger. One head is pristine, the other decorated to match the battle damage seen on the cover of the first Generation 2 issue.

↑ The African American entrepreneur: then and now By W. Sherman Rogers page 321. Books.google.com. http://books.google.com/books?id=mbTUorcuXkoC&pg=PA321&dq=%22generation+2%22+transformers&hl=en&ei=woyoTPq8KI7hnQeIwOWjDA&sa=X&oi=book_result&ct=result&resnum=5&ved=0CD8Q6AEwBA#v=onepage&q=%22generation%202%22%20transformers&f=false. Retrieved 2011-04-04.


This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it. 
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