Having been removed from toy store shelves after 1985, Optimus Prime was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie premiering that year. He cost $21.50 and 5 Robot Points. He was also offered in 'The Autobots Have A Special Mission For...' mail-away pamphlet and came with a special "Movie Edition Certificate" and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
TFcon has announced their latest guest update: Bill Ratner! People will recognize Ratner as the voice of Dashiell Faireborn in the Transformers Generation 1 cartoon. He is also better known by his code name Flint in G.I. Joe. TFcon 2019 is earlier than normal, taking place in Los Angeles, California from March 15-17. The guest roll call already includes Michael Bell, Neil Ross, Alan Oppenheimer, Paul Eiding, Arthur Burghardt, Michael Horton, Morgan Lofting, Jack Lawrence, Alex Milne, Donald - Read More
A new series of reissues means a new release of the original Generation 1 Optimus Prime figure, and Takara's Encore series proved no different. This edition of the figure featured no extra accessories, but it did include the original, thick-barrelled version of Prime's rifle, as reinstated to the mold by the Transformers Collection version of the toy a few years prior. Both his blue and red plastics are lighter than normal, though not to the extent of Hasbro's 25th Anniverary releases. Notably, this edition addresses the small but persistent issue of Prime's shoulder-sticker: the figure's shoulders are textured with small bumps, which had, since 1984, made evenly applying the Autobot symbol sticker to his left arm a challenge. Encore Prime finally replaces the sticker with a tampograph, and also adds one to his right shoulder for symmetry.
Featuring a complex transformation, the front and back ends of the truck essentially fold and converge to become Optimus Prime's legs, as much of the truck rear is connected to the robot thighs via a series of folding panels. The rear wheel cowlings feature a hinge joint in the middle of them so they do not impede his knee articulation. The halves of the rear cabin of the cab, directly connected to the smokestacks, rotate and connect to his torso and unfold into his arms. As with most mainline Movie toys, Optimus Prime features Automorph gimmicks, and due to his price point, he has three of them. Firstly, during initial transformation, rotating his front fenders to become his heels flips the top parts of the grill to become his toes. Secondly, sliding out the double-barrel cannon in his right forearm flips out his spring-loaded Ion Blaster, which lands into place for his right hand. (The Ion Blaster can actually be popped off his forearm fairly easily, as it is held in place by a simple clip.) Optimus's final Automorph, located in his torso, is activated by flipping the silver lever on his stomach, activating a series of spring-loaded actions where the truck windows are pushed apart and the lever between them is raised, enabling the head to spring up from the chest cavity. At this point, yellow LEDs light up the chest windows and Optimus Prime's eyes, accompanied by a "powering up" sound effect.
"During the Cybertronian Civil War, Sentinel Prime was killed. Prior to his destruction, he bestowed the Matrix of Leadership to Optimus Prime, who became the new leader of the Autobots. Despite being one of the youngest Cybertronian leaders, Optimus demonstrated extraordinary courage and wisdom in the war against the Decepticons. He: treated all lives with benevolence, fought for freedom and peace, and continues to fight to protect the weak and maintain their beliefs.
In robot mode, like Combat Hero Prime, the bottom of the truck became his familiar windowed chest based upon the original Optimus Prime toy. His main gimmick was light up LED headlights, and a lightpipe in the bottom of his right fist, illuminated by an LED in his right forearm, that would illuminate his clear sword or his double-barreled rifle if they were used in that hand. All three LEDs were activated simultaneously by pressing the sunroof-like depression on the roof of the truck.