Hasbro has had a bit of a strange relationship with Bumblebee. In the early days (we’re talking mid-’80s) he was hugely popular, both on the TV show and as a toy, and Hasbro was sure to capitalize on that. As a result, there were more different Bumblebee toys during that time and into the early ‘90s than for any other Transformer. Of course, the alternate Goldbug version helped boost the number of toys they could make.

A figure of Prime combined with Jetfire was released as part of the second Big Transformers wave, which came with no accessories of its own, but could hold any of the weapons released with the other second wave figures, including Jetfire's gun, the Star Saber, the Skyboom, and the Requiem Blaster. As with the first wave figures, he came packaged with Ramune candy.

A Bic Camera and Joshin Kids' Land exclusive, this redeco is the first release of the Prime: First Edition Deluxe class Optimus Prime figure in Japan, featuring a slightly lighter hue of red (the stock photography provided by TakaraTomy, showed Orion Pax's red plastic features more pink than its original toy, this seems to have been a trick of the lighting or a photoshop), and greyish blue plastic. He features several customer-applied foil stickers, including Decepticon insignias of varying sizes. He comes with a gold vac-metal version of the Arms Micron, R.A., as well as the normal blaster-cannon.


The series begins when Optimus and his crew, after picking up a disillusioned ninja named Prowl, are sent to clear rubble from a space bridge passage. There, the Autobots stumbled upon the Allspark and are immediately attacked by Megatron's battle cruiser, the Nemesis. Through treachery by Megatron's second-in-command, Starscream, Megatron was fragged and the Autobots crashed on Earth in the early 21st century. After being in stasis under Lake Erie for 50 years, the Autobots awaken in Detroit of the near future, where they immediately discovered humans in need and became heroes of the city after stopping a Sumdac Industries experiment gone wrong. During the battle for the possession of the Allspark, Optimus goes offline after defeating Starscream, only to be revived by Sari Sumdac and her Allspark-infused key.
Part of the first wave of 2012 Generations Deluxe Class toys, Optimus Prime is based on his Fall of Cybertron design, and transforms from a robot to a Cybertronian truck and back. His ion cannon, based on a weapon seen in his concept art, can mount via either of its two 5mm posts onto ports on his hands, forearms, back, and shoulder smokestacks. The toy is known for being oddly small for an Optimus Prime toy, especially when compared to other toys from the same line. This allows him to be more or less in scale with Grimlock and Bruticus (likewise from the same line), however. Optimus features sculpted fake wheels on his back.
Available with Grimlock, this Optimus Prime is a redeco (or possibly a repaint) of the figure above, featuring extra paint applications on the chest and thighs, and he features a different flame pattern on his side doors. His Autobot insignia is now tampographed on his right arm. The cyberglyphs on his front hood is confusingly translated as "PRIME". The 2-pack also comes with a card, which the glyphs being decoded as "DINOBOTS". Optimus Prime and Grimlock also saw release as a Toys"R"Us Japan exclusive, making this Optimus Prime redeco/slight retool to be first sold at Japanese markets.
Optimus Prime has fictionally shown a dislike of certain kinds of music and dance. For the Marvel Comics continuity, the letters page for issue 324 mentions he hates the music of Mötley Crüe. In the cartoon continuity, "Blaster Blues" and "Quest for Survival" have Optimus react noticeably more passive-aggressively to Blaster's choice of music than the other Autobots. And in the Dreamwave Generation One continuity, Hardwired features an uncalled for negative remark about Jazz's dance skills.

Optimus Prime was subject to several molding and color variations in his early days. The earliest release of the figure featured larger fists, a gun with a thick, round barrel, a slightly-differently shaped gas pump, grey rockets, a grey Roller, a grey launcher in his Combat Deck, and metal plates in the floor of the Combat Deck (a holdover from the Diaclone version of the toy, to which the magnetic feet of the pilots could cling). In short order, his fists were slimmed down, the gun's barrel was pared down to a more slender form, the gas pump's shape was altered, the rockets and launcher were recast in black plastic, the metal plates were removed from the Combat Deck, and Roller's color was changed to a light blue. Along with Roller's color change, however, the Combat Deck's drone pod also became light blue, and a third running change soon followed that saw it restored to its original darker blue, and Roller changed along with it. These modified components would become the default accessories used by subsequent reissues of the Prime toy would take, though Roller stills fluctuates back and forth between grey and dark blue, depending on how show-accurate each reissue wants to be.
When we are young, we do not know the value of money let alone the toys we play with. Our parents work tirelessly to buy us the newest, most popular toys and we never realize the effort that went into earning that money. Eventually we get our own jobs and have our own kids. The prices of the toys we had as kids comes as a shock. $150 for a toy? $200 for a toy? These prices are outrageous. It is supposed to be a kid’s toy right? Our eyes may be drawn to the large sets but that doesn’t mean that reasonably priced sets are not nearby. In addition, as I stated before, LEGO has started to market some of their sets to an older audience. That $400 Super Star Destroyer is not for your kid; it is for you. This market didn’t exist 20 years ago.
Bludgeon's recovered files bring Optimus Prime to Earth, where an Autobot detachment led by Prowl has discovered that a Decepticon infiltration unit led by Starscream has broken standard protocol after discovering a new form of Energon. This Ore-13 appears to be the same "Ultra-Energon" that Bludgeon used to revive Thunderwing, who had been dormant for millennia after the apocalypse. Starscream had already used it to fuel a failed attempt to usurp Megatron's leadership, as detailed in the Infiltration miniseries.
A larger version of Prime, with Advanced Automorph technology and a more complex transformation procedure. Has two sets of electronic sounds and lights that activate when the head pops up or when you press a button on the roof (in truck mode), and a single projectile weapon that can swing over the toy's right hand. Unlike Megatron (whose head is fixed) and Brawl (whose head is connected with a ball joint), Prime's head is limited to side movement due to the circuitry on his LED eyes. This figure has a folding cannon and a firing missile.[76] With this figure standing nine inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/37 scale.
In "Sick Mind", Optimus is infected with the life-threatening Cybonic plague, prompting Arcee and Bumblebee to infiltrate the Nemesis to find a cure for the virus Megatron himself created. As Optimus grows weaker, he learns of Megatron's survival of the space bridge explosion. It was Bumblebee entering Megatron's mind via cortical psychic patch and retrieving the cure that saved Optimus. In the next episode, "Out of His Head", Optimus is, surprisingly, saved by the revived Megatron when he intercepted Starscream's attempted nosedive to kill him. 

In some continuities, though, it’s our lovable pal Bee who takes the leadership reigns. In the animated series Transformers: Robots in Disguise, with Optimus having died at the end of the previous series, Bumblebee starts off as the Autobot leader, but he’s apprehensive about it. And he even takes the leadership mantle in the live-action film series; taking over for Optimus, who leaves the Autobots behind to head into space to search for the Seed at the end of the last movie, Age of Extinction.

Although the original Japanese incarnation of Transformers: Cybertron, known as Transformers: Galaxy Force, was produced apart from Armada and Energon, the series, as originally conceived by Hasbro, was as the third part of the trilogy. The English language dub of the series treats it as such.[50] Consequently, inconsistencies arise between Cybertron and the other two series, but have been explained by the Cybertron comic book, available exclusively through the Official Transformers Collectors Club, as the result of fluctuations in the fabric of reality caused by the Unicron-induced black hole.
Hot Rod's tech specs list him as an Autobot Cavalier, while as Rodimus Prime, he is listed as an "Autobot Protector" - unlike Optimus Prime's, which directly states "Autobot Commander". A commercial for the toy hinted at his ascension, but pitted him against Cyclonus and Scourge instead of Galvatron, who was his chief adversary in the animated series.
When a two-part race was being held with a massive supply of oil and gasoline as the prize, both the Decepticons and the Autobots badly wanted to win it. Megatron entered the race by hiding himself inside a hollowed-out car and harassed Cliffjumper all throughout the contest. When Prime discovered the car was being driven by his arch foe, he swiftly pulled a telephone pole out from the ground and used it to bash the mortal hell out of the cheating Decepticon. Thanks to Prime's violent intervention, Cliffjumper was able to win the race. Afterward, Optimus Prime celebrated the Minibot's victory with a gargantuan smile as all the Decepticons starved to death. The Great Car Rally
After their own Optimus Prime disappeared, Scavenger and Smokescreen discovered an alternate version of Optimus Prime lying unconscious and barely alive in Autobase Earth. Though Red Alert did what he could, the mysterious Prime reactivated only long enough to utter a cryptic statement about the walls crumbling and the coming of chaos, then died. Worlds Collide, Part 1 of 4
The instruction manual for the MP-04S Convoy Sleep Version reveals a hidden message saying that Rodimus will be the next installment in the Masterpiece series. Concept sketches of the figure were released online in July 2010. The figure is a faithful modern recreation of the original G1 toy. Gimmicks include retractable binoculars, spinning saw blade and the Matrix of Leadership, but the figure's main feature is the ability to transform into both Hot Rod and Rodimus Prime. The transition between the two incarnations involves rotating the face, extending the legs and adjusting the spoiler on the back.

Normally Big Lots is a good place to look for older toys and potato chips from brands you've never heard of, but look at this, something new! Thanks to a sighting by our very own xRotorstormx of the Twincast Podcast crew we have news of the BotBots 5-packs showing up at Big Lots. Priced at $10 and appearing before most major retailers the 5-packs feature four visible figures and one secret figure under the red bubble, similar to the single figures that started showing up during the - Read More

After his attack on Optimus Prime, Megatron was thrown out of the Ark when Blackarachnia activated the ship's defense systems. However, he was not thrown far enough and the Predacon managed to reenter the Ark and blast the Autobot leader, decisively erasing the Maximals from the timeline. A Change to the Agenda This had the effect of producing a wildly different timeline.
Per Ravage's original plan, with Unicron defeated, the Decepticons returned to conquer the transformers. Optimus Prime had also planned for this event, and sent Mirage to press a switch, buried deep within Cybertron, that would render all transformers inert. This was seen at the conclusion of the "Five Faces of Darkness" story arc from the original animated series. Optimus hoped that by rendering all the transformers inoperative, the war would be stopped, hoping that the humans would be able to reactivate the transformers in the future. Instead of deactivating all transformers, however, only those with original Cybertronian bodies were deactivated. Transformers with Earth-made Binaltech bodies continued to function. The Autobots effectively won the war, the large army of Binaltech Autobots easily outnumbering the few Decepticons who had managed to procure Binaltech upgrades. The few Decepticons remaining, effectively just Nemesis Prime and Shockwave, escaped with Megatron and their other inert comrades.
Later, Orion Pax worked as an archivist in the Iacon Archives, and was friend to Ariel and Dion. Shortly after the trio encountered a group of time-traveling Aerialbots, the Archives were attacked by Decepticons, and Pax and Ariel were severely injured. The Aerialbots took them to Alpha Trion, who rebuilt them into Optimus Prime and Elita One respectively. Golden Age The Matrix of Leadership was passed to Optimus Prime following the death of Sentinel Prime at the hands of Megatron. The War Within During the war on Cybertron, Optimus Prime came to the aid of Getaway, Joyride and Slapdash, saving them right as the Decepticons Dreadwind and Darkwing were on the verge of destroying them. End of the Road
An absolutely incredible 28 seasons in, The Simpsons writers and producers have had to be unbelievably creative in coming up with a new couch gag for more than 600 episodes. They’ve had a doppleganger Simpsons family walk in on the family, the whole town has absurdly squeezed into their living room, and we’ve toured the inner workings of Homer’s body.
This minor redeco of the Optimus Prime Launcher features grey wheels, blue optics, and added red paint on its upper arms, while the launcher has grey plastic in place of black, smaller Autobot symbols on its sides, and gold paint on its interior instead of silver. The stock photography on the packaging depicts Optimus with a blue stripe on his built-in "trailer", which was omitted in the final product.
For all the positive aspects, these changes are not without their drawbacks. The LEGO community has been crying foul over the perceived decline in quality of the bricks5. While nowhere as bad as their competitor, any decline in quality reflects poorly on a company known for quality control. The LEGO group has been expanding its manufacturing base to places outside of Denmark, into Mexico, the Czech Republic, and China (although so far it seems only their “signature brand” non-set items are made in China). LEGO claims that this has not changed their dedication to the quality of standards by which they abide. However, it seems that the molds have changed to reduce plastic6.  Whether or not this affects the durability of the bricks is yet to be seen.
A redeco/new-head retool of the Rescue Bots Hoist the Tow-bot figure, Optimus Prime transforms from robot into a tow truck. Pulling the tow truck's hook up converts him back into a robot. The panel on the top of the cab has been remolded with additional truck detail in place of the Rescue Bots logo on Hoist, while the Rescue Bots insignia on his torso is unpainted.
A re-release of the Leader Class figure from the Revenge of the Fallen line, but with retractable forearm hooks (as seen in his battle with Grindor) in place of the blades.[113] In addition, the figure comes with the unmasked head of Buster Optimus Prime and is painted with battle damage effects. A recording of Peter Cullen saying, "We must stop the Decepticons!" is played when his chest is pushed upward via a lever on his waist.[114] Fans have nicknamed this figure "Battle Hooks Optimus Prime" to distinguish it from the other Prime figures.[115]
In the movie, he starts out as a 1976 Camaro before modernizing himself. But the 2007 version (the fifth generation of the model) was a concept car-- you couldn’t even buy a new Camaro until 2009. They later switched to the production version for the 2009 sequel Revenge of the Fallen and he was yet another updated model for Dark of the Moon in 2011 (the SS model). In Age of Extinction, he appears both as a 1967 model and another new model of the current version. Finally, back in June, Bay tweeted that in next year’s The Last Knight, Bee would be a custom-built 2016 Camaro. Over the first two years of the relaunch, Chevy sold an astounding 140,000 Camaros and saw a 10% spike in the yellow model, thanks largely to our friend Bumblebee.
This Japanese-exclusive vacuum metalized golden redeco of Super Base Optimus Prime, whose name means "Shining Golden", was available as a prize in several draws, including a colouring contest held in the pages of TV Boy magazine, and in-store lottery draws at Tobu Department Stores. Between the draws, at least 58 "Kinpika" Prime toys are known to have been given away, making it one of the more widely available Lucky Draw figures, comparatively speaking. It came packaged in a plain white box, and including all the accessories and features of the standard release of the figure, including a gold-chromed Sparkplug (or "Prime", as he's confusingly known in Japan).
Golden Lagoon Convoy is a gold and gold chrome redeco of MP-10 in homage of the original cartoon episode of the same name. He retains his energon axe, ion blaster, and Matrix of Leadership. Part of TakaraTomy's 35th anniversary celebration, he was initially released at Summer Wonder Festival 2018, then later through Cybertron Satellite stores across Japan and TakaraTomy Mall.
The key sports a tampographed Autobot insignia, a red border, and the Key Code "D56B" tampographed on the back. This code, when entered on Hasbro's website, was supposed to unlock additional information on the character or the toy, but due to an error on behalf of Hasbro, it unlocked information intended for Optimus Prime's wave-mate, the aforementioned Deluxe Class Demolishor; Optimus Prime's information was instead unlocked using the code "dt67", which was tampographed on the back of the Cyber Key included with said Demolishor toy.
An absolutely incredible 28 seasons in, The Simpsons writers and producers have had to be unbelievably creative in coming up with a new couch gag for more than 600 episodes. They’ve had a doppleganger Simpsons family walk in on the family, the whole town has absurdly squeezed into their living room, and we’ve toured the inner workings of Homer’s body.
Two of his limbs are based on Armada Optimus Prime; one "normal" (Inferno helmet), one pre-Earth-body (Knock Out helmet). The main torso-bot is based on Generation 1 Optimus's original body. Another limb-bot is based on live-action Optimus (Soundwave helmet), and the remaining one (Ironhide helmet)... actually looks to be based on the Optimus-like-but-not-Optimus Micromaster Overload! The heck?

Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, using 12 ball-jointed block pieces, giving him a range of motion similar to Masterpiece Prime, with the exception of the head, which can only move up and down, not side-to side. Speaking of the head, it is by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate inside a simplified helmet, mainly featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
Prime: First Edition Matrix of Leadership Optimus Prime converts from robot mode to his truck mode. He comes with a gun than he can wield with his hands, as well as peg onto his hitch in vehicle mode, with different pegs for either configuration. Similar to a previous Optimus Prime toy, he features some faux-kibble in the form of his actual windshield chest being covered by sculpted panels featuring his characteristic windshield-chest. His arms are slightly longer than his original design's arms.

A mode for Arms Master Optimus designed for underwater combat, "Aqua Screw Mode" was shown in Cybertron Satellite segment of "Explosive Sword Transformation! Wheeljack and Dreadwing". C.L. and Balo are combined into a propeller engine and attached to his right foot, their GR and G redecoes do the same for the left, and B.H. B is attached to his right shoulder to act as a radar system. He wears Arc S's blade on his right arm and wields the Giga Tornado Cannon Combo Weapon.


In an alternate version of this reality, Rodimus was forced to deal with a militant and aggressive Optimus Prime, and Cybertron was soon wracked by a three-way war between Optimus' Autobots, Rodimus' Omnicons, and Megatron's Decepticons. Unfortunately, the balance of the conflict tipped with the arrival of dimension-hopping tyrant Megazarak, whose Destructicons allied with the Decepticons, creating a force that soon annihilated Autobot and Omnicon alike. However, the Destructicons then turned upon their allies and destroyed them before being abducted by Unicron. This universe was then drained of all life and energy by Tornedron, whose creator Primacron was also destroyed.
Mission Racer Optimus Prime features a pull-back gimmick by using a rubber band: insert the rubber band onto the front and rear post, then place Optimus Prime onto the ramp and pull his trailer backwards, and release the trailer for allowing the truck to zoom forward. The rubber band also has Optimus Prime's name and the Autobot insignia tampographed oh it.

Leaving his home universe, the Optimus Prime of Primax 895.0 Gamma was gathered in Axiom Nexus by its Optimus Prime, along with a roster of other Optimus Primes and their kin in a group known as the Convoy, in which he was redubbed "Hero Prime". Optimus Prime bio in Club magazine #49 A multiversal cataclysm in a universe seeded with Rarified Energon and an invasion by natives from the negative polarity universe had called them into action. Since Matrix bearers were usually never allowed into Axiom Nexus, this was a grave threat indeed! Invasion Prologue

Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, using 12 ball-jointed block pieces, giving him a range of motion similar to Masterpiece Prime, with the exception of the head, which can only move up and down, not side-to side. Speaking of the head, it is by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate inside a simplified helmet, mainly featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
Armada Built to Rule Optimus Prime transforms into a fair approximation of his vehicle mode, but the robot mode is quite inaccurate, due to the very broad, flat Trans-Skeleton with thin, stick-like limbs attached to it. The set came with a very simplistic "Mini-Con" Sparkplug partner kit that did have a more dedicated "Powerlinx" connector than the standard construction pegs, though these are a bit too thin to be used as attachment points for regular Mini-Cons (they stay, sort of, but it's a very loose connection). The 101-piece set also features pressure-launch missile-firing "smokestack" cannons.
The Masterpiece Optimus Prime toy was featured in a print ad for Nokia 6820 phones in December 2004.[19] He is posed bent over to look at the phone and scratching his head. Pleasantly, most of the pose pictured is perfectly possible with an un-kitbashed, un-Photoshopped version of the toy. (The real toy can't bend forward at the waist like that, alas.)
In an amusing (but glaring) example of poor quality control in a Takara product, the back of the packaging features a small amount of Engrish, notably the word "kinetic" being written as "Kinetick". The bio also mentions the elemental metal as the "Cyber-Matter" living metal, which is used for the Aligned continuity family. Oddly, TakaraTomy's stock photo of the robot mode figure was later used as a cutout "battle figure" included with Telebi Magazine's Burning Megatron.
Rodimus gained the help of the criminal Witwicky family, believing they would help him learn more about Earth. After fighting Goldbug for leadership of the Autobots, he renamed himself Rodimus Prime. His first attack on the humans was to take control of the base controlling a human military satellite and use it to blackmail the humans into making him the leader of the world. The Decepticons were able to break into the base, where Heatwave used his ability to control machines to have the satellite fire on its own controls and then destroy itself.[16]

In Transformers: Armada, Optimus Prime shares the role of main protagonist with Rad, Alexis, Carlos, Starscream and Hot Shot. The Optimus of this universe shares many similarities with his parallel universe versions, including nobility of spirit and a strong desire to protect all humans on Earth. In this continuity, the two sides are not looking for energon, but a small race of power-enhancing transformers known as Mini-Cons. Optimus led his small band of Autobots to stop Megatron from acquiring their power for himself.


Hot Rod is often portrayed as energetic, yet brash and headstrong, with an overwhelming self-confidence that borders on arrogance.[1] As Rodimus Prime, leader of the Autobots, he is significantly more mature, physically powerful and instilled with the wisdom of the previous holders of the Matrix of Leadership. In a reversal of his behavior as Hot Rod, Rodimus is plagued by lack of confidence in his role as Autobot commander and often doubts his own decisions, feeling both inferior to and in some ways living in the shadow of the previous leader of the Autobots, Optimus Prime.
In his first appearance in the series, Optimus looks similar to the original G1 Optimus Prime until he copies himself with a semi-truck and his design in robot mode changes. Soon after, he retrieves his Mini-Con partner, Sparkplug Witwicky. The cab of his truck mode detaches to form Optimus himself, while the trailer transforms into a battle station mode operable by Optimus and several Mini-Cons. Optimus can also combine with his base to form a "Super Mode" robot that, when combined with Sparkplug, can fire a series of powerful lasers. Additionally, Optimus can combine with Jetfire and/or Overload in his Super Mode for additional power.[10]

Available exclusively from Japanese clothing company A Bathing Ape in April 2012, "Convoy Reissue BAPE Ver. BLACK" (コンボイ復刻版 BAPE® Ver. BLACK) is a redeco of the original Optimus Prime toy sporting a unique new grey color scheme, along with a grey trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese packaging.

×