↑ The African American entrepreneur: then and now By W. Sherman Rogers page 321. Books.google.com. http://books.google.com/books?id=mbTUorcuXkoC&pg=PA321&dq=%22generation+2%22+transformers&hl=en&ei=woyoTPq8KI7hnQeIwOWjDA&sa=X&oi=book_result&ct=result&resnum=5&ved=0CD8Q6AEwBA#v=onepage&q=%22generation%202%22%20transformers&f=false. Retrieved 2011-04-04.
Available exclusively from Japanese clothing company A Bathing Ape in 2017, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a unique black color scheme matching the Convoy Reissue BAPE Ver. BLACK of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.

Omron's keychains were not limited to soft plastic, with die-cast versions of the same characters from the Mascot Keychain line being made available in their Transformers Strap range. This Prime is pretty much identical to the Die Cast Figure version of the character, just a little smaller—about 2.5" in height—and with the addition of a keychain with a wrist-strap.


Kabaya's second candy toy of Energon Optimus Prime was released as part of the Hyper Transformers series. This non-transforming figurine depicts Prime in his lesser-seen combined mode with Wing Saber: "Fight Mode", as Hasbro called it, or "Cannon Mode" in Japan. The figure's shoulder cannons came on a separate sprue in-package and had to be removed by the buyer. Prime's head can be removed and attached to the Hyper Transformers Omega Supreme figure, creating Optimus Supreme. As a candy toy, Prime came with a stick of gum.
The official international Transformers convention is BotCon, but other fan events include Auto Assembly and TransForce in the UK and past Transformers only events have included BotCon Japan, BotCon Europe and "OTFCC". The first larger Transformers convention in the Nordic countries is called "The NTFA Mini-Con", with official support from Hasbro Nordic, and was held by members of the NTFA - The Nordic TransFans Association, for the first time on November 3–4, 2007. The second NTFA convention with official support from Hasbro Nordic, now renamed "NordCon" (to avoid copyright problems with the name "Mini-Con") was held in Aalborg, Denmark from 19 June to 20 June 2010. It featured Simon Furman as a guest of honour. In 2011, NordCon and Auto Assembly joined forces to create a new convention called Auto Assembly Europe, which first took place in Uppsala, Sweden, in November 2011.[6][7]
Screen Rant is exclusively announcing that the Transformers brand will join the pop culture series of toys with figures from Star Wars and Marvel and you can get your first look below. Hasbro relaunched their Mighty Muggs line in January 2018 with by announcing plans for over 50 figures from Star Wars and Marvel, with each collectible figure including the new push-and-turn head feature that changes their facial expressions. And yes, this new feature applies to your favorite Cybertronians too!
He resembles previous Optimus characters in robot mode: his angular chest windows are reminiscent of Cybertron Optimus Prime, while his near-animalistic limbs and color scheme are evocative of Beast Wars Optimus Primal. He has excellent articulation due to his many ball joints, and is armed with a rifle. The flame attachment can fit onto the end of the (non-firing) gun barrel.

On a version of Cybertron where Energon shortages have left many of the surviving Autobots and Decepticons all-but immobile, Hot Rod opted to be converted into a smaller and more efficient Micromaster, and thus retained his mobility. Detesting the corrupt system that has fallen into place, Hot Rod seeks to reform Cybertronian society from within the established government, while his former comrade Grimlock joined the resistance in an effort to bring down the old order. Feeling this approach to be no better than Megatron's rebellion that triggered the Great War, Hot Rod opposed Grimlock's efforts, particularly when his plans came to include using the G-Virus to turn a large number of "Builders" into immobile clones of Galvatron, unaware that the effects would also spread to a number of Maximals, Predacons, and Micromasters. Fortunately, Grimlock was betrayed by one of his own men, who destroyed most of the virus, though not before one Cybertronian was infected.
For some reason: unlike the stock photos (pictured from the right), This Custom Kreon had a slight QC issue to the opaque and transparent helmets: One had two sides sculpted, while the other one has the small flat square sculpt (similar to the details on Hound's helmet) on the right side. Several samples had two different "variants": One with the perfect transparent helmet & a differently-sculpted opaque helmet, while the other one has the opposite. However: later releases fixes the problem by a running change.
Some time later, as the war raged between Autobots and Decepticons on Earth, Optimus had requested the Aerialbots as reinforcements from Cybertron. Though they nearly defected to the Decepticons, Optimus was able to secure the Aerialbots as allies. Later, when a power plant had to be evacuated of its human workers due to the fear of landslides, Optimus posted Denfensor at the location to secure its protection. Optimus then drove off to check up on the rest of his troops who were aiding in the area’s evacuation. Though he passed a military convoy heading towards a plant, he thought nothing of it, unaware that they were the newly created Combaticons in disguise. Optimus then reached the Ark, and from there opened communications with the Aerialbots. Optimus had someone come into the know that the Decepticons were moving in towards the plant. He watched from afar as Defensor and Superion fought Menasor and Bruticus, wary to send more Autobots into the fray while these titans wreaked havoc onto the battlefield. Optimus allowed himself a smile when the Aerialbots and the Protectobots proved themselves superior teams to the Decepticons’, though at the back of his mind, he was wary. After all, Megatron himself had chosen not to add his considerably weight to the battle... The Special Teams
This Japanese-exclusive black-and-gold redeco of First Edition Voyager Class Optimus Prime was available exclusively at the fourteen stores taking part in the Cybertron Satellite promotion. It depicts Prime coated in an alloy reverse-engineered by Ratchet from MECH equipment that protects Optimus against Dark Energon and other techno-biological hazards.
Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg onto his lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.
If they took the left passageway, the group happened upon Megatron’s lab. Though Megatron attempted to trick Optimus into activating the Fortress’s self-destruct sequence, Optimus was too clever to be duped. After deactivating both the Destruction beam and the Decepticons themselves, the Autobots found Jessie tied up in a cell. The Autobots then celebrated their victory by guzzling a few quarts of fine-grade oil.
The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original Generation 1 figure release. While his cab robot retained his original red and blue color scheme, his trailer was recast in black, with the original blue and silver striped sticker replaced with a red and silver one displaying Optimus's name. On the first release of the trailer, the internal components and Roller matched the blue of the cab robot. Later, the internal components were changed to a lighter blue, as was Roller. Another running change followed, making the dark blue of the cab robot match this lighter shade. A bright yellow "Autobot" tampograph was also added to the back of his right leg.
A Japanese-exclusive, the final new-design G1 Convoy toy was a departure from previous versions. He now transformed into a small extended hood cab truck of made-up model pulling an implausibly large trailer equipped with motorized caterpillar treads. The trailer could additionally pull along the auxiliary trailer transformer Grandus, on which the shuttle Sky Garry could land, forming the spaceship "Battlestars". Even without combining, Star Convoy's truck mode was a behemoth, including a Micro Trailer semi as a small accessory and an upgraded Roller that was now patterned after a tracked ballistic missile carrier.
In a world where the Transformers' war settled into a series of friendly competitive races known as the Transformers GT, Optimus Prime became the GT Transformer known as GT-R Prime. As a racer he was known for his serious but sometimes hot-blooded personality and his skillful use of the Impact Wrench Gun, though he maintained an honorable policy never to fire directly at an opposing racer's body. Like other racers, GT-R Prime put a limit on his own strength by separating his Matrix into a GT Sister, creating his partner Misaki.

He resembles previous Optimus characters in robot mode: his angular chest windows are reminiscent of Cybertron Optimus Prime, while his near-animalistic limbs and color scheme are evocative of Beast Wars Optimus Primal. He has excellent articulation due to his many ball joints, and is armed with a rifle. The flame attachment can fit onto the end of the (non-firing) gun barrel.
Part of the third wave of 2012-onwards Generations Legends Class toys, Thrilling 30 Optimus Prime is a new mold that is roughly the same size as a Cyberverse Commander Class toy. Both his truck and robot mode are based on his Don Figueroa-designed body from IDW's ongoing series, and features 5mm-compatible hands and roof. He comes with an Ion Blaster which has both 5mm and 3mm posts.
The first generation Optimus Prime transforms into a Freightliner FL86 cab over semi truck.[3] Within his chest is a mystic talisman, known as the Autobot Matrix of Leadership or the "Creation Matrix", carried by all Autobot leaders.[4] When Optimus transforms, his tractor cab disconnects to become a sentient robot, and his trailer opens to reveal an ion blaster, forming a combat deck.[5] The combat deck supports a mobile battle-station and command headquarters armed with assorted artillery and beam weapons that fire automatically. The combat deck can also serve as a radio antenna for battlefield communications between the autobots. The combat deck also included "Roller", a mobile scout buggy meant to scout behind enemy lines. When Roller is deployed, Optimus can see and hear what Roller sees and hears.[6] Injury to one component is felt by each of the others. If the combat deck or Roller were to be destroyed, Prime could survive. However, despite the slight degree of autonomy they possess, the combat deck and Roller would not be able to survive without Optimus.
1. Color diversity: Back in the 80s, most sets were comprised of a few basic colors; red, blue, yellow, white, gray, and black. It was much easier to acquire a “critical mass” of pieces in each color to start building one’s own creations in coherent color schemes. Space, Town, Castle sets all had the same basic colors. Today Lego uses a much wider array of colors in their sets. While this adds a lot of variety and visual appeal to today’s sets, this means that one has to buy a much larger number of sets (or scour bricklink) to get achieve a workable critical mass of pieces in each color. After buying some of the modern sets, I end up with a few dark-blue or lime-green pieces that I don’t really have enough to much with other than use as accent colors. They end up in my misc color bin in the event I decide to build the set they originally came with or sell them off on bricklink.
Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
Star Convoy was reissued by Takara in 2005, with some notable alterations to his deco: his white plastic was replaced with metallic silver, and the yellow star on his chest was chromed golden. Star Convoy himself retained some of his original decals but most notably his "simulated head lights" and "wind shield panels" were stamp graphed on him, similarly, Hot Rod's were replaced with the same stamp graphing applications. Additionally, where the original toy had been packaged in robot mode in a tall box decorated with the standard Japanese package art of the time, the reissue was packaged in vehicle mode, in a long, wide box more reminiscent of the original Generation 1 toys.

The "Breakout Battle" set includes another take on a screen-accurate "Scrapyard Optimus Prime", featuring a brown paint wash on tan plastic. The set was a shared exclusive between Toys "R" Us, online retailers such as Big Bad Toy Store, and Myer in Australia. The set was released in Australia, Singapore, and Canada but never actually made it to retail in the U.S. The set also includes Rollbar and a Vehicon.
Optimus was providing cover-fire for a cross-universal battle when he suddenly seized up. Though he rebooted momentarily, he had terrible news for his Protector allies: using the power of the lower-dimensional Planicrons, Megatron had succeeded in sundering the Alternity's aggregate! Optimus urged his subordinates to not lose hope however, reassuring them that events were still unfolding within the parameters they had foretold. Sure enough, the battle swayed back in the Autobots' favor when Thundercracker, disgusted by Megatron's reckless use of their power, freed the Planicrons and robbed Megatron of his most powerful weapon. Optimus then tasked Elita Seven, the black Convoy, and Bumblebee to track down the doorway that would allow the Planicrons to ascend to the higher-dimensions, putting them on the path to supersede the Alternity as multiversal protectors. While they attended to this task, the rest of the now-former Alternity busied themselves by destroying Megatron's auto-avatars, weakening the villain and disallowing him from interfering further with the Planicrons' destiny.
Optimus has the ability to change any part of his robotic body into a tool or gadget. He has swing lines in his wrists. His wrists can also fire capture bolas. His arsenal includes a grappler, fire extinguisher and a negative friction spray. It is interesting that, unlike all the previous series, his face can almost always be seen, because his mouthplate is retractable like in the 2007 live action film.
Hot Rod identified the Decepticons on board through the damaged hull and immediately attacked the targets within using low powered, rapid fire bursts. When the Decepticons returned fire, Hot Rod changed tactics and began firing more concentrated blasts at the shuttle itself. Eventually, he managed to disable the shuttle. With their cover blown, Megatron ordered his forces to attack and the Decepticons began pouring out, beginning their planned assault on Autobot City. Before focusing his attention on the onslaught, an incensed Megatron destroyed the observation platform on which Hot Rod and Daniel were standing. True to his protective Autobot instincts, the first concern of Hot Rod was for the safety of Daniel. Quickly shielding the young boy, the two survived the platform collapse but were soon cornered by Blitzwing and Shrapnel. Timely intervention by the old and experienced Autobot Kup diverted the cannon fire from Blitzwing and allowed the three of them to escape.

Of course, many voice actors have voiced him in different TV shows and video games over the years, in both English and Japanese. Most notably by a Power Rangers actor and a Batman voice actor. The latter is Will Friedle, who voiced Bee in the most recent series, Robots in Disguise, plus cameos in Rescue Bots, Transformers Prime, and the Predacons Rising TV movie. Friedle is well known as Batman’s voice in Batman Beyond. As for the Power Ranger, that would be Johnny Yong Bosch, who played Adam Park, the original Black Ranger. Bosch was Bumblebee’s voice in the video game Transformers: War for Cybertron.


A Leader class toy that transforms from fire truck to robot. The front end of the fire truck can form a robot resembling Generation 1 Prime, while the rear section can form a battle station or combine with him to form Super Fire Convoy. The rear section has an extending ladder with retractable water cannons and missile launchers. This battery-operated toy features siren sounds and voice samples of Fire Convoy (saying the lines, "Fire!" and "Kyoudai Gattai! Super Fire Convoy!").[41] Fire Convoy can combine with God Magnus (sold separately) to form God Fire Convoy.[42] This toy was designed by Takara's Hisashi Yuki.[43]
The 1992 and 1993 European and Canadian releases make up what is often called "Generation 1.5", much to the annoyance of many UK fans. These toys are similar in design to the Generation 2 Transformers, having lightpipe eyes, and pastel colors. The 1993 European figures used the G2 faction symbols which Hasbro UK designed because their licence on the G1 symbols had expired. The 1993 figures were repackaged for European G2 release in 1994, and three subgroup molds got used in the US G2 line.

In the United Kingdom, this Optimus Prime was released as an Argos exclusive along with several other sets branded as part of the Reveal the Shield subline imprint. His United States release was initially claimed to be exclusive to Target by online retailers from Asia, but even though the other Reveal the Shield products eventually became available at Target, Voyager Class Optimus Prime was released as a Toys"R"Us exclusive in the United States instead, complete with a "Toys"R"Us exclusive" sticker. Also, both his United States and Asian releases lack the "Reveal the Shield" logo the United Kingdom release has (but still feature the "Reveal hidden images" call-out).
These include two large guns, patterned after the new weapons included with the G2 version of the classic Optimus Prime toy, which can be attached to the trailer in a similar fashion to those of Powermaster Prime. Also included are two additional (blue) Prime heads, sculpted explicitly in the style of Generation 2 comic artist Derek Yaniger's interpretation of Prime, especially as seen on the cover of the first issue, one pristine and the other battle-damaged.

A Toys "R" Us exclusive, the U.S. release of Masterpiece Rodimus Convoy by Hasbro does not come with the detachable trailer, but is offered with his Targetmaster partner Offshoot (renamed from Firebolt due to trademark issues) and a remold of Optimus Prime's Matrix of Leadership, which does not fit in his chest. Like the Takara Tomy version, a smaller Matrix that fits in his chest is included. While the Japanese version is based on the animation design, the Hasbro redeco bears a closer resemblance to the original G1 toy. Parts of the figure's legs have been re-engineered after owners of the Japanese version complained that the hinges of the leg armor easily broke off. Masterpiece Rodimus Prime was first offered at the 2011 San Diego Comic-Con International.
Released as part of the "W Convoy" campaign ("Double" Convoy, that is!) alongside a silver chrome version of Energon Rodimus, this gold chrome "Mēki" ("plating") version of the Deluxe size Optimus Prime toy was available only as a prize in a mail-in Robot Points contest. Initially limited to 20 units in the original draw, it appears that many more were made available through toy store drawings, given how many went on to appear on online auction sites through 2005 and 2006.
Two of his limbs are based on Armada Optimus Prime; one "normal" (Inferno helmet), one pre-Earth-body (Knock Out helmet). The main torso-bot is based on Generation 1 Optimus's original body. Another limb-bot is based on live-action Optimus (Soundwave helmet), and the remaining one (Ironhide helmet)... actually looks to be based on the Optimus-like-but-not-Optimus Micromaster Overload! The heck?
Prime was brought back to the Autobot base for treatment, but the Decepticons exploited the Autobots' lack of manpower and struck again before Prime recovered. With his men taking a pummeling, the unconscious Prime had a vision of Akira, who spurred him on to awaken and rejoin the battle. With another power boost from Wataru, Prime unleashed a super-charged shot from his ion blaster that took down the fleeing Decepticons. Time of Resurrection
Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg onto his lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.
This figure is an exclusive to San Diego Comic-Con 2011. The toy comes in a packaging shaped like the Matrix of Leadership, which one could wear around their neck, preferably at the convention itself, so passers-by can exclaim "WHERE THE HELL DID YOU GET THAT?" and then try to get one themselves. The Matrix itself comes packaged in a box that is designed to look like Optimus Prime's chest, and opens accordingly. The chest window doors are sealed with a round magnet.
When we are young, we do not know the value of money let alone the toys we play with. Our parents work tirelessly to buy us the newest, most popular toys and we never realize the effort that went into earning that money. Eventually we get our own jobs and have our own kids. The prices of the toys we had as kids comes as a shock. $150 for a toy? $200 for a toy? These prices are outrageous. It is supposed to be a kid’s toy right? Our eyes may be drawn to the large sets but that doesn’t mean that reasonably priced sets are not nearby. In addition, as I stated before, LEGO has started to market some of their sets to an older audience. That $400 Super Star Destroyer is not for your kid; it is for you. This market didn’t exist 20 years ago.
Available exclusively at the Tokyo Toy Show 2012 (along with Prime Shining Optimus Prime), Black Optimus Prime is a very minor redeco of the previously unreleased Gentei! Gentei! black version of Henkei! Henkei! Convoy, itself a redeco of the Classics Voyager Class toy. As such, Black Optimus Prime is mostly cast in black plastic, with some gray parts, translucent red windows and teal paint operations.
The first toy in TakaraTomy's United toyline is a redeco of the War for Cybertron Deluxe Class Optimus Prime, transforming into a Cybertronic "armored truck". As has been TakaraTomy's wont of late, he now sports a metallic red paint job, with brighter pink paint applications and cooler grey parts, and features several additional paint details to those present on the Hasbro figure in the form of black chest windows and pink lines on his face mask. His rifle transforms as well, folding and plugging into the roof of the vehicle mode. The rifle can also peg into his forearms, and, in its compact configuration, can attach to his shoulders via peg holes on the backs of his front tires or stored behind his back in robot mode.
A redeco of the Wing Convoy Super Real Figure, Wing Convoy Original Figure (ウイングコンボイ オリジナルフィギュア) was available at JUSCO department stores starting on July 30th 2004. The figure was available with purchase of a Wing Saber figure, and came in a plastic baggie, rather unattractively scotch-taped inside the toy's packaging. A sticker was placed on Wing Saber's packaging to note the promotion.

In the past 80 or so years, the yo-yo has seen some pretty mundane innovations, such as a ball bearing axle for better spin efficiency and the addition of flashing lights, to name a few. But finally, someone has rolled up their sleeves and is ready to fuck shit up all over the yo-yo world. Meet the ReGEN; half yo-yo, half MP3 player and just a pinch retarded.

One more thought: LEGO is a Danish company. The fluctuations in the price of LEGO such as the big bump around 1985-7 in Figures 1 and 2 could be because of a change in exchange rates. The conversion rate between the Danish Kronor and the US$ went from over 10 in 83 and 84 to less than 7 in 86 and 87. LEGO might have been slow to respond to changes in exchange rates, leading to the temporary bump. If you’d like to share data we can redo your graphs in DKK.
The TakaraTomy version of Premium Series Optimus Prime has a considerably different deco to Hasbro's release. Similar to the unique chrome Optimus Prime, Optimus Prime Battle Mode features vacuum-metallized parts for nearly all of the silver truck parts, for a greater resemblance to the polished chrome on the real prop trucks. Unfortunately, as his feet are the front fenders and grill, this will likely lead to chipping. In robot mode he retains several decos that were removed from Hasbro's Premium Optimus Prime for cost reasons, such as the blue and gold decos on his thighs. Finally, the flip-out energy sword is coloured gold to reflect its "powered up" appearance.
The designs for the original 28 figures were made by Kojin Ono, Takashi Matsuda, Hideaki Yoke, Hiroyuki Obara, and Satoshi Koizumi. Hasbro would go on to buy the entire toy line from Takara, giving them sole ownership of the Transformers toy-line, branding rights, and copyrights, while in exchange, Takara was given the rights to produce the toys and the rights to distribute them in the Japanese market.
Ten years after Unicron's defeat, Cybertron was seemimngly at peace, but Optimus still feared another attack from Unicron. Although the Autobot High Council dismissed his fears, a mental link with Primus confirmed that Unicron was still alive. Megatron's disembodied spark, trapped within the chaos-bringer, called out to Prime. Events overtook Prime as Unicron's four Horsemen, Rhinox, Airazor, Cheetor, and Terrorsaur, attacked Cybertron, devastating it. Prime's link with Primus allowed him to upgrade himself into his Energon form and drive them off.
The conclusion to the storyline was forestalled when Hasbro retracted 3H Enterprise's license, but an explanation can be found in issue 8 of the Transformers Collectors Club magazine, Cybertron/Robots in Disguise. In this issue, Prime tells the tale of how Unicron's forces were defeated in the last battle by Optimus Primal's forces and Unicron disappeared into the black hole opened in Transformers: Energon. Combined as Omega Prime, they could not escape fast enough, and were sucked into another dimension.

Smallest Transforming Prime was redecoed the following year for the second wave of the line, into a color scheme based on his Generation 1 cartoon appearance featuring brighter reds and blues, white thighs, yellow details on his bumper, and blue eyes and windows. This version of the figure was made available for a second time in the next wave ("Wave 2.5"), with a new anime-decorated version of the Combat Deck now available as a rare "chase" figure.
The original Optimus Prime toy was a re-deco of the Diaclone Battle Convoy toy and transforms into a late 1970s red Freightliner FL86 Cab-over-Engine triple-axle semi trailer truck. The truck mode features rubber tires, and the cab is partially constructed of die cast metal. The windscreen section can open to reveal ultimately-unused seats that were originally designed for driver figures part of the Diaclone line. His trailer opens up into his Combat Deck, which features a missile-armed repair drone pod (with seating for one) mounted upon a boom lift arm. Situated in the base of this boom is a spring-loaded launcher that can be used to launch Roller out of the Combat Deck. Roller himself has seating for 4 passengers, and can be equipped to carry Optimus Prime's rifle or a fuel pump. The interior space of the trailer allows storage room for one Autobot car. In robot mode, he is armed with a black laser rifle, that, due to design, cannot be held straight. His fists are separate pieces which must be stored elsewhere in vehicle mode; there are pegs to store them in the trailer.
Part of the first assortment of "Custom Kreons", this version of Optimus Prime comes with a buildable parts rack on which to hang/store his many many extra pieces. His tampographs are much more heavily-detailed than the original Kreons, based on the original Optimus Prime toy. His "normal" helmet (and small sword) are chromed, plus he comes with an extra clear-plastic helmet, torso and legs. He also has a pair of extra arms (originally from the Kre-O Battleship aliens), plus a buildable large rifle, a buildable wing-pack, and a ray pistol (originally an Andorian blaster from Kre-O Star Trek).
A Voyager class figure that transforms from semi-trailer truck to robot. Head features retractable face plate. The figure's main gimmick is a spring-loaded mechanism that spins the lower torso during transformation to robot mode. Trailer detaches and transforms into a giant Ion Axe or jet pack. Prime's gun can be filled with a small amount of water. Some variants of the figure come with the Autobot symbol printed on his left shoulder while others do not.
Entertainment Pack Optimus Prime is a slight redeco of the SDCC figure, with some deco differences between the SDCC release; this version has gray windows instead of blue and is missing some of the silver deco on the helmet and roof/feet, as well as the yellow paint on his lights. His midriff is also darker. Optimus also comes with a similarly-scaled Megatron and PVC figurines of Jack Darby, Miko Nakadai, and Raf Esquivel.
Several Autobots and Decepticons, including Optimus Prime, were reformatted into will-less war machines under the control of Cobra. During an initial attack on a human peace conference, Cobra's remote control of Optimus (whom they had nicknamed "HISS-14") mysteriously failed. G.I. Joe vs. the Transformers #1 Later at Cobra's island headquarters in the Caribbean, Cobra scientists pulled Optimus apart to find out what was impeding their commands. As this analysis took place, Optimus reverse hacked into Cobra computers until they shut him down in a panic. G.I. Joe vs. the Transformers #2 Despite this, Prime sent a viral message out to hundreds of email addresses that included the coordinates of Cobra's base. The message was intercepted by G.I. Joe who teamed up with Wheeljack and Bumblebee. After Wheeljack broke the remote control over the Transformers, Prime went after Cobra Commander. G.I. Joe vs. the Transformers #3 More than a bit frightened of a giant robot gunning for him, the human released Megatron, who was trapped in gun mode. Megatron transformed and fought Prime to a standstill until other Autobots came to back him up. G.I. Joe vs. the Transformers #4
The character of Optimus Prime first appears in the 2007 Transformers film as the leader of the Autobots in the search for the Allspark. He intends to destroy it, even if it means sacrificing himself, before the Decepticons can use it to create a new army to conquer the universe. After arriving and scanning a Peterbilt truck, Optimus greets Sam Witwicky and Mikaela Banes, introducing his men and explaining why they have come to Earth. During the final battle, Optimus slays the hate-filled Decepticon Bonecrusher and faces his ancient enemy, Megatron. Unable to match Megatron in combat, Optimus urges Sam to push the Allspark into his chest, which will destroy them both. Instead, Sam rams the Allspark into Megatron's chest, destroying it and killing the Decepticon leader. The film ends with Optimus sending out a deep-space signal, inviting other Autobots to join them on Earth.
The BK tie in toy of Optimus Prime is essentially two toys in one. The first part of the toy consists of two truck halves, which snap together around a sculpted robot mode Optimus Prime. The truck is squat, and primarily blue, with outbursts of chalk gray paint and red flames. Pulling back and letting go activates the gimmick: Prime "drives" forward and bursts from the truck mode, "transformed" to robot mode. This gimmick has marginal success.
Shortly after reaching the other shore and taking out Skywarp, Prime witnessed the gigantic Bruticus bust out of the Terrordrome and attack everything around him. With Superion gone, Prime knew that there was only one way to stop this rampaging monster, and ordered his Autobots to evacuate the humans while he went looking for the Matrix of Leadership. He soon found that Snake-Eyes was in possession of the artifact, but was under attack from Megatron. Prime attacked Megatron, keeping him at bay while telling Snake-Eyes that destroying the Matrix would kill Bruticus. The ninja complied, only to learn that Optimus had left something out of the story: smashing the Matrix would kill all the Transformers, including Prime himself. Looking at the Autobot leader's body, the Joes knew that Prime had been aware of this, and had deemed it a necessary sacrifice to save the humans. The Iron Fist
Two custom-made pieces (presented in robot and vehicle mode) by the Hasbro Transformers team as the grand prize for G4TV and Jumpcut's contest for fans to remix selected Transformers clips. Won by TFW2005.com member James Zahn, this one of a kind (well, two of a kind) piece is a almost fully vacuum-metallized Leader class Optimus Prime in red, silver and blue (based heavily upon Generation One Optimus Prime), presented with a custom display base with an embossed silver Autobot insignia and a perspex display case.

While exploring Cybertron's hemisphere of darkness, Optimus Prime became severly damaged, and unable to return to the hemisphere of light. Having been able to send out one last message before his memory was badly damaged, Optimus found himself unable to distinguish friend from foe, and would join (or rejoin) whichever faction found him first. Optimus Prime Is Back
Movie the Best Nemesis Prime is a redeco of the TakaraTomy exclusive Calibur Optimus Prime figure, with darker paint and plastic, and bright, metallic, purple eyes, and the mark of Quintessa on his face. As for the weapons, the Caliber Axe uses translucent purple plastic instead of orange, and there is more silver at the base of the blade. The Overshield has black replacing the original's silver and purple replacing the original's bronze.
Another redeco of Deluxe-Class Dark of the Moon Prime, this release uses a darker grey, a less magenta-y red, and less gold on the front end. Included is the trailer originally available with the Chronicle release. The trailer holds up to seven MechTech or similar 5mm peg accessories. Four holes are located on the top-front end of the trailer, with another three inside. The door also folds down to become a ramp, and the inside of the trailer is big enough for several Legion or Commander Cyberverse toys, or one smaller-end Deluxe figure. Two C joint bars also run along the bottom of both sides.

The first toy in TakaraTomy's United toyline is a redeco of the War for Cybertron Deluxe Class Optimus Prime, transforming into a Cybertronic "armored truck". As has been TakaraTomy's wont of late, he now sports a metallic red paint job, with brighter pink paint applications and cooler grey parts, and features several additional paint details to those present on the Hasbro figure in the form of black chest windows and pink lines on his face mask. His rifle transforms as well, folding and plugging into the roof of the vehicle mode. The rifle can also peg into his forearms, and, in its compact configuration, can attach to his shoulders via peg holes on the backs of his front tires or stored behind his back in robot mode.


Just like Optimus Primal's basic bat toy, this figure was released during the short-lived period when the Beast Wars was still considered to be an extension of the Autobot/Decepticon war, and Optimus Primal was the same character as Optimus Prime. This was soon relegated to the realms of micro-continuity when the Beast Wars animated series began and clearly established that the two Optimuses were different characters, but the toy remains one that was officially branded as Prime, and is consequently listed here.
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