Brian Colin, Peter Smyth, Mark Buffington, Josh H., Propelstalz, Mary Crocker, Wayne Moulton Jr, Mitch Gross, Jim Valko, Andrew Brown, Lucy Ravitch, Nicholas Duresky, Heather Hofshi, John Kemp, Thorsten Karge, Natasha Dzurny, Keith Ives, Benjamin Chan, Neal Bhatnagar, Justin Farr, Regan Lee, Elaine, Nate Fugal, Stephanie Tennison, Jon Rasmussen, Ryan Pulis, Owen Duffy, Colman Reilly, Anthony, Mark Richman, Alexis Ohanian, Steve, Greg “TVsEgon” Skinner, Andy Saavedra, Daniel, Willie Raymond Taylor III, Chad Ingham, Irene Christian, Clinton Richmond, Jamey Stegmaier, James Allenspach, John Howell, Leif Terry, Tiago Pereira, Nathan Heath, Grinidon, Roman, Berserker Hew, Clark Stacey, Ben Harkins, Kayvaan Ghassemieh, Travis B., Justin Myers, Magna Nordgard, Jim Griffin, Jeff, David Smith, Matthew Titelbaum, Dennis Hitzeman, Daniel Lieske, Michael Jantze, Ruddy, Tom Damico, Kelson, Michelangelo Grigni

The price per minifigure has definitely gone up in the past 5 years. You used to be able to get 4 minifigs (along with some other stuff) at the $9.99 price point, now these are $12.99. And there are fewer minifigs in most $19.99, $29.99, etc. sets now. Lego Minifigures Series 1 was $1.99 each, subsequent series $2.99 each – I know it’s supply and demand, but it still feels kind of exploitative. I admit the cleverness of the builds keeps improving though.
The styling is a little blocky, but these are toys aimed at a younger audience that actually wants to play with their Transformers. They don’t need 45 step transformations that result in perfect representations of what they see on screen. They want something that they can switch quickly between modes and that have added play potential, with power-up engines that unlock special features.

This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it.
In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt, but due to the aforementioned lessened complexity significant sacrifices had to be made, such as "cheats" to the transformation sequence, to achieve this and thus he is overall less accurate than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. However, he maintains a superb level of articulation and posability.
In Another Light, Rodimus finally assumes total control over the Autobots upon Optimus Prime and several of his closest loyalists being jettisoned into space and left near death following the Battle of Decepticon City. However, his reign came to a swift end when the group returned, having been reformatted into the Knights of Unicron. The heroically reborn Optimus, now known as Nova Prime, engaged his usurper in battle and defeated Rodimus, sending him plummeting into Cybertron's depths. However, Rodimus then encountered the malevolent Primus, who enlisted his aid and that of other "true Autobots" in ridding his surface of those he considered vermin-namely, all Decepticons and Autobots not loyal to the same cause. This would lead to an epic battle between Primus' minions and the heroic Transformers of their universe: Galvatron's Decepticons, Nova Prime's Autobots, and a group of Maximals created from Classics Autobots.

Prime invited Wataru to visit the Autobots' subterranean base, and he gave the boy a personal tour as he carried the injured Bumblebee to the infirmary. Telling him the story of the Energon Cube and the Autobots' coming to Earth, Prime showed Wataru the large chunk of the cube that they had managed to recover. He then turned his attention to repairing Bumblebee's wounds, and as such, did not notice Wataru reaching out to touch the cube sliver. A bizarre energy discharge resulted that not only showed the Autobots images of Another Time & Place, but also healed both Autobots' wounds. Prime dived at Wataru and hauled him away from the shard, returning things to normal, but leaving Prime with grave concerns over what the strange occurrence might mean. Kingdom of Giants


When Vector Prime reminisced on some of the highlights of his multiversal career, he remembered many events involving Optimus Prime. Among these events was Optimus Prime using the Matrix of Leadership on the Hate Plague, Shockwave taunting a disembodied Optimus Prime, and Megatron firing on the head of Optimus Prime, creating a time storm that necessitated Vector Prime's intervention to ensure Optimus Prime's survival. Vector Prime: In the Beginning
Softimus Prime is, as his name suggests, a plush G1 Optimus Prime toy. Obviously, he has no problems with articulation and passes the drop test with flying colors. His main draw is the ability to "transform" into his Freightliner FL86 vehicle mode by turning the plush toy inside out, his transformation roughly similar to the Powermaster cab Prime's. He is love.
Following a battle which left him grievously wounded, Optimus Prime's entire structural integrity and circuitry processors were reprogrammed into a sleeker, stronger, combat-ready configuration. With a new giant laser-targeting rocket launcher, ripple-fire missile blaster and armor-piercing discs, Optimus was ready to immobilize Megatron once and for all.
Due to the interference of Ravage, the same as the one who appears in the Beast Wars, most of the events of the original animated feature do not transpire. The most influential of these events is the Battle of Autobot City. Because this battle did not occur, Optimus Prime and Megatron do not have their final showdown. This means that, for this continuity, Optimus Prime does not die and Megatron is never reformatted into Galvatron. As a result, Optimus Prime is able to lead the Autobots during the Binaltech saga.
An absolutely incredible 28 seasons in, The Simpsons writers and producers have had to be unbelievably creative in coming up with a new couch gag for more than 600 episodes. They’ve had a doppleganger Simpsons family walk in on the family, the whole town has absurdly squeezed into their living room, and we’ve toured the inner workings of Homer’s body.
Eject lamented that all the great and famous Cybertronians, including Optimus Prime, were long gone by the time Cybertron was controlled by the Builder Assembly. Broken Windshields The Maximal Overshoot experienced a series of visions from Cybertron's past after discovering the Oracle, including Optimus Prime launching the Ark during the Great War. Cultural Appropriation

Available exclusively through e-Hobby, this black and teal repaint of Hybrid Style Convoy features the traditional "Nemesis Prime" color scheme, but represents a version of Optimus Prime himself. In addition to all the original accessories, the toys also includes several more deliciously metatextual goodies, themed around the Generation 2 toy and comics: two new large guns patterned after the new weapons wielded by the Generation 2 Optimus Prime toy, and two additional (blue) Prime heads that can be swapped with the figure's regular noggin, sculpted explicitly in the style of Generation 2 comic artist Derek Yaniger. One head is pristine, the other decorated to match the battle damage seen on the cover of the first Generation 2 issue.


Entertainment Pack Optimus Prime is a slight redeco of the SDCC figure, with some deco differences between the SDCC release; this version has gray windows instead of blue and is missing some of the silver deco on the helmet and roof/feet, as well as the yellow paint on his lights. His midriff is also darker. Optimus also comes with a similarly-scaled Megatron and PVC figurines of Jack Darby, Miko Nakadai, and Raf Esquivel.


Mega Optimus Prime is a new larger-sized mold with the similar transformation scheme from the 3-Step Changer toy. It transforms from truck to robot in just 3 easy steps! His deco is based on his appearance in the season finale "Battlegrounds". He also obtains additional articulation on the arms, and sports connector ports for any Robots in Disguise (2015) Mini-Con figures.
Part of 9th wave of One-Step Changers, and the first of the Combiner Force subline, this Optimus Prime is yet another new mold, with a different transformation scheme (a similar engineering to Age of Extinction's Bumblebee) consisting of pulling the switch on the back (do not hold the truck kibble when you transform him). Like most One-Step Changers, Optimus Prime features limited articulation on the shoulders, and features 5mm compatible hands.
Articles to be expanded from December 2011 Articles with invalid date parameter in template All articles to be expanded Articles lacking in-text citations from December 2009 All articles lacking in-text citations 3H Enterprises characters Action Masters Autobots Convoys (Transformers) Devil's Due characters Transformers automobiles Fictional characters introduced in 1984 Fictional commanders Fictional robots Film characters Fun Publications characters Go-Bots Triple Changers IDW Publishing characters Maximals (Transformers) Powermasters Primes (Transformers) Robot superheroes Spy Changers Transformers Alternators Transformers characters in video games Transformers: Energon characters Transformers: Prime characters Dreamwave Productions characters Optimus Prime
Armada Built to Rule Optimus Prime transforms into a fair approximation of his vehicle mode, but the robot mode is quite inaccurate, due to the very broad, flat Trans-Skeleton with thin, stick-like limbs attached to it. The set came with a very simplistic "Mini-Con" Sparkplug partner kit that did have a more dedicated "Powerlinx" connector than the standard construction pegs, though these are a bit too thin to be used as attachment points for regular Mini-Cons (they stay, sort of, but it's a very loose connection). The 101-piece set also features pressure-launch missile-firing "smokestack" cannons.
A mold for a standard LEGO piece costs anywhere from $50,000 to $80,000; over its lifetime, it will spit out some sixty million bricks. The cost of making the mold, spread out over all those bricks, is essentially zero. But when designers concoct a specialized piece and LEGO manufactures just fifty thousand of them, the molding cost rises to as high as $1 per piece. Including just a few of these specialized pieces, as LEGO did with unrelenting frequency during the Plougmann era, can potentially kill a LEGO set’s profit potential.

I wish I could FIND more of the toys - for some reason my area is a toy desert and it seems to be hard to find good TFs. Of the ones I've been able to find, my favorites are all CHUGs, because I end up wanting to get things that look closest to G1. (Sorry. I'm old, poor, and sentimental.) I have more luck at thrift stores than I do at mainstream stores, so I have a ragtag fleet of oddballs with missing parts/untranformables locked into robot mode, etc.
A Japan-exclusive release of the Voyager Class figure with a trailer and a different Mech Tech weapon. The trailer opens like the original G1 toy and fits up to two Deluxe Class vehicles of the same toy line. In addition, the trailer can hold over 20 Mech Tech weapons. The supplied Mech Tech weapon is a blaster with a retractable blade designed similarly to Optimus' forearm swords.[123]
Or instead of adding a surface to the package, sell it with its own little plaque / platform. A really thin piece of hard plastic or something that is smooth as well as possibly having a graphic or something printed on it. And then market it as a collectible and only make so many of them. I'm thinking in the price range of $199-$299. I'm not sure the costs going into it, so I can't say.
Yet another rerelease of the original toy mold, this gift set of course includes the cab, combat deck trailer, and Roller. Hasbro stock photography of the set depicts Prime with full-length smokestacks, but this would not be the first time that stock photography does not accurately represent the final product. The set also includes a reprint of the first issue of the Marvel Comics series, as well as a DVD containing the entire "More than Meets the Eye" pilot. The set also features a battery-powered Autobot symbol that plays the classic transformation sound, speech recorded by Peter Cullen, and a snippet of the G1 series theme song.
He reappeared in the third crossover, where he apparently acted as Optimus Prime's right-hand man. Putting a team together to look for the missing team that had journeyed to Earth (who had been captured by Serpentor and the Decepticons), he would later lead the combined G.I. Joe/Autobot force that rescued Optimus Prime. In contrast to his usual "youthful rookie" portrayal here Hot Rod seems to be in a high command position, outranking Ultra Magnus, Prowl and Ironhide among others. However, by the fourth crossover Hot Rod is forced to wait on Cybertron under Magnus's command as Optimus Prime journeys to Earth.
Part of the first wave of Generations: Combiner Wars Voyager Class toys, this is a bigger, bulkier incarnation of Optimus Prime with a striking resemblance to Ginrai. He comes with two blasters which he holds via 5mm post. One of the guns is based on his trademark Ion Blaster, and both weapons store on the back of his vehicle mode as a makeshift engine block. His torso mode has several details that appear to be influenced by Energon Optimus Prime's super mode, including the head, chest, and thighs. In particular, the chest details are modeled after the Spark of Combination. He also features two pair of fake windows on his robot and gestalt chest halves. The combiner head can be used as a robot mode head if you're feeling silly.

This agenda led the Predacon Megatron to attack the comatose Optimus Prime in stasis on prehistoric Earth, forcing Primal to take Prime's Spark into his body in order to preserve his life while his body underwent repairs. Primal was subsequently mutated into the massive "Optimal Optimus" form, which shared elements of Prime's form, prior to returning the Spark to its rightful place. The Maximals were occupied throughout the remainder of the series protecting Prime and the other Transformers aboard the crashed Ark until the Predacons were defeated. Various monuments to Optimus Prime appeared on Cybertron in Beast Machines, one of them a holographic statue in Iacon that Megatron took control of in order to trick Primal.


Billed on his packaging as "BIGGEST Optimus Prime Toy!", Ultimate Optimus Prime consists of an articulated tractor-trailer. The cab can transform into a "normal" Optimus Prime on its own, roughly equivalent to a Voyager in size and complexity, though with a lower degree of screen-accuracy than most large Optimus toys. Prime has 5mm fist holes, as well as additional 5mm ports on his front wheel wells and both sets of external fuel tanks. Four of these remain available in robot mode. The trailer has twelve more 5mm ports. Despite this, the toy comes with no weapons scaled such that the cab-only robot can usefully wield them.
First Edition Optimus Prime is, as his title suggests, the first toy available to the public from the Age of Extinction toy line. Prime is an all-new Leader Class-sized figure, featuring his new Western Star "5700 OP" concept truck vehicle mode and his updated robot mode from the film (well, mostly based on his initial design rather than the final design in the movie). His transformation is much simpler than his counterparts from the previous three movie lines, being billed as transforming in "15 easy steps." His torso, shoulders, upper legs, and the vehicle mode grill are all completely chrome with the exception of minor blue and red details painted on his chest. However, this comes at the expense of his smokestacks and wheels being bare gray plastic, whereas they are chromed in the film. His simplified transformation also comes at the expense of having a very bulky "backpack" of kibble composed of the rear of the truck cab and the fuel tanks, limiting his shoulder and hip articulation. However, his Truck kibble can be detached from the main figure to form the majority of his vehicle mode on its own.
In the United States, Prime was only available in a special two-pack with a similarly unique Classics Megatron toy, and the specially-produced "The Ultimate Battle" DVD (which is, inappropriately enough, entirely about the Unicron Trilogy). The two-pack (including the DVD) was also available as a Walmart exclusive "Bonus Value" version with two randomly selected members of the Cybertron Giant Planet Mini-Con Team, in the combinations Overcast/Longarm, Overcast/Deepdive and Deepdive/Longarm. International markets, including European countries, saw the two-pack in a considerably smaller, differently-shaped box that was lacking the DVD case (the DVD was instead made available separately). In addition, Mexico, Singapore and some European countries such as the Netherlands and Hungary also received the two figures on individual cardbacks. For the United States market, the two-pack was rebranded and re-released in 2003 Universe-branded packaging later in 2007, available from Dollar General, Big Lots and KB Toys, and again in 2010 Transformers-branded packaging in 2011, this time available from Dollar General and Big Bad Toy Store.
Like all Predacons Rising releases, the Optimus Prime/Predaking two-pack was exclusive to Target stores in the United States and Canada and to Tesco stores in the UK, and is also supposed to be exclusive to Carrefour elsewhere in Europe (presumably in France and/or Spain, though there have been no sightings as of yet). It has also been found at Rossmann drug stores in Germany and Ripley stores in Chile and popped up at BigW stores in Australia much later, in mid-2014. Also, like all Predacons Rising multi-pack redecos of Beast Hunters Cyberverse figures, the Cyberverse logo is nowhere to be found on the packaging.
4. Collectability/Internet/Ebay: While Lego has always been a somewhat collectible product, the age of the internet has increased the collectability of Lego. Nostalgic adults came together on the internet to trackdown and re-acquire sets from their child hood. I think Lego has embraced this as evidenced by large limited edition sets aimed at the adult market. This is also evident in the increase in tempo of development of sets and themes that drive the collector to want to buy more and more; which overall is good for Lego. In the past, an individual set and theme seemed to have more life than they do now.

Prime's personality had been copied onto a floppy disk by Ethan Zachary, the technician running the game. He employed Prime in various video game scenarios he developed. Prime's damaged mind led him to believe that he himself was a video game character and, in an attempt to bring him back to life, Goldbug, Joyride, Slapdash, and Getaway took the disk to the planet Nebulos. They built a new body for Optimus Prime and upgraded it with the ability to combine with the trailer to form a larger robot. In an effort to keep Transformers off their planet, the Nebulans had poisoned their fuel. The sensation of dying, however, convinced Prime that he was truly alive and not a game character. To save his life, the Nebulan scientist Hi-Q bonded with him, creating Powermaster Optimus Prime. A UK story set around the same time in UK #198, Prime returned to Earth and tried to rekindle his feeling for the planet. After a battle between his forces and an advance force from Cybertron ruined a small town's Christmas festivities, he realized that bringing the Transformers to Earth was far worse than anything his troops could have done and vowed to protect its inhabitants from Decepticon aggression.[6]

If you’re a child of the ‘80s and grew up with the original The Transformers cartoon, Bumblebee may have been the second Transformer you ever saw-- in the narrative of the show, anyway. In the first episode, “More Than Meets the Eye,” you would’ve started off by watching the memorable opening sequence. There, you first get a quick glimpse of a group of five Autobots in vehicle mode, including Bumblebee alongside Optimus Prime.
Optimus has the ability to change any part of his robotic body into a tool or gadget. He has swing lines in his wrists. His wrists can also fire capture bolas. His arsenal includes a grappler, fire extinguisher and a negative friction spray. It is interesting that, unlike all the previous series, his face can almost always be seen, because his mouthplate is retractable like in the 2007 live action film.
Only available at ToysЯUs, this Optimus Prime is a redeco of the Classics figure. He features a cartoon/toy accurate deco on his truck/robot parts, and vacuum-metallized upper legs & front grille to evoke his original Generation 1 toy. Like every Classics Optimus Prime mold, he still features all of his accessories. This Optimus was packaged along with the redecoed Age of Extinction Optimus Prime.
In the Escalation miniseries, Megatron engages Prime and, boosted by Ore-13, overcomes him. Believing their leader dead, the rest of the Autobots attempt to buy the newly arrived Hot Rod time to collect the clone. Prime, who had transferred his consciousness to a backup memory in his trailer command post, advised them to exploit Ore-13's weakness and assault Megatron all-out, catalyzing the Decepticon leader's Energon supply and crippling him.
Not depicted in the instructions or stock photos, Roller can attach to Prime in vehicle mode via two tabs on the vehicle front which slot into two corresponding slots on Prime's feet. Another undocumented feature is that the butt of the Ion Blaster can be inserted between the barrels of Roller's weapon mode to form a longer weapon. Also not shown in the instructions but depicted on the stock photo on the card-back is that Prime's shoulderpads can be rotated up; the intended positioning for this is notched, although you can position them at other angles.

After step 5, the instructions did not mention that you should fold back the shoulder panels to form the sleeper part until the 11th step. Care must be taken while transforming the legs: the small peg located on the lower leg can be snapped off due to the peg being slightly thick to accommodate with the hole. Also, take note that Optimus Prime cannot wield 5mm weapons with longer posts, as the way that his pinky finger is molded prevents the post from pegging down through his hands. Also, take note that the legs' sculpted small rectangle peg (the one that locks the robot mode legs in place) is prone to warping if care is not taken during transformation.

Another release of the Leader Class Optimus Prime figure, now redecoed from the original Revenge of the Fallen Leader Class mold, but with the gimmick-less arms from the Supreme Class retool, and a pair of articulated fingers which was not previously used for the original release. He also retains his pair of Energon Swords and Hooks, and his Knuckle piece. He also retains the fuel tanks that can combine to form his ion blaster. In terms of deco, he features a darker plastic color and paint (which resulted in a two-tone shades of silver & gunmetal), which is meant to go with this line's Jetfire.

Commemorating the death of Optimus Prime in The Transformers: The Movie, this set contains a special version of the original Optimus Prime figure with show-inspired translucent blue windows. It was packaged with Ligier and Alert, in an apparent homage to the similar Diaclone "Powered Convoy DX" giftset that packaged the "Powered Convoy" version of the Optimus mold with figures using the molds of Ligier and Alert.
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