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Through the years, there have been many action figures made in the likeness of the original incarnation of Optimus Prime, some of which have been featured in fiction, others of which have not. Additionally, some toy makers have made unlicensed toys in his image or accessories for the existing toys. The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno. The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the Transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original Transformers toy line.
Optimus and his Autobots were aboard the Ark, on the run from the Decepticons. With him, Optimus had what Megatron was forever seeking; the AllSpark! With the ship taking heavy damage from the Autobots' pursuers, Optimus ordered Jazz to take them into an emergency quantum jump. Jazz informed Prime that the jump would take longer to initiate than the time the Decepticons would need to board their vessel. As such, Optimus entrusted the AllSpark to Bumblebee while he and the rest of the bridge crew steeled themselves to hold off their enemies. Thanks to Starscream breaking rank in the Decepticons' formation, Optimus was able to hold back Megatron, and with Heatwave's help, repel them from the ship just as it initiated the quantum jump. However, at that moment the AllSpark tumbled off-ship, falling into the quantum tunnel and seemingly being lost for good... Angry Birds Transformers #1
The Optimus Prime Kreon in this set is based on the character's rusty, crusty "evasion mode" from the Age of Extinction movie. He has a ferrous-metal backpack, which is used to interact with the magnetic parts in the various sets. In this specific set's case, it's so he can be grabbed by the buildable Strafe's dino-claws, once Strafe uses said claws to open up the "laser" cage made to contain Optimus. (Yeah, we know Strafe appears way after Optimus ditched this look in the movie.)
One of the single rarest Lucky Draw Figures in existence, this "Custom Color" redeco of Super Optimus Prime was limited to only one in the world. It was the grand prize of a coloring contest held in Septemeber 2005's TV Magazine, in which entrants colored in lineart of Prime with the deco they wanted to see. The winning entry was in green, blue and gold, while ten runners-up received one of five gold or five silver Lucky Draw versions of Prime.
The Autobots subsequently returned to Cybertron aboard a refueled and repaired Ark with the defeated Decepticons, taking the Decepticons on Cybertron unawares and quickly capturing control Cybertron. Peace reigned for a time until a series of natural disasters began, the source of which was determined to be the planet Moebius in a parallel universe. The Autobots assembled a team to travel to this alternate universe and stop the threat; Optimus Prime personally led the team, unwilling to put anyone in more danger than himself. Wheeljack, Hoist, Jazz, Prowl, and Silverstreak constituted the rest of the team; they dubbed themselves Spy Changers because they aimed to achieve their goal with stealth and diplomacy. The team modified their bodies to match the native cyborgs using data acquired from the Sky Spy and traveled to the 22nd Strata but were soon attacked by the local Guardians, who mistakenly presumed them to be Renegades. The Spy Changers were then rescued by the real Renegades, who presumed them to be potential allies and took them back to their flagship, the Rogue Star. Renegade leader Cy-Kill attempted to court the Spy Changers as allies, but Optimus saw through Cy-Kill's deception. Eventually, the Autobots formed a secret alliance with the Guardians as well as discovered the cause of Cybertron's troubles: Renegade bases on Moebius were draining the planet's energy. The planet's geometry had turned it into a crude Dimensional Interfacer, and Moebius was tapping into Cybertron to sustain itself. Hoist was able to end the crisis by triggering the bases' remote detonation sequence. Cy-Kill was furious, but in the ensuing battle, the Autobot-Guardian alliance triumphed over the Renegades. Optimus Prime and Leader-1 shook hands as a symbol of the transdimensional friendship, and the Autobots returned to their home reality, secure in the knowledge that they had allies in places as distant as alternate realities. Ask Vector Prime, 2015/09/30
The third United Optimus Prime toy is a redeco and slight retool of the Deluxe Class figure from Hasbro's 2010 Transformers toyline, itself an homage to Prime's Generation 2 "Laser" form. The toy features translucent blue plastic as opposed to Hasbro's orange, red paint is used on the biceps instead of blue paint, extra red paint applications on the knees like the original's sticker detail, and more broken-up red apps on the shoulders. Silver detailing was added to the cab mode on the grill, the bumper, and near the doors. The blue plastic in cab mode is now black plastic to make the figure more accurate to the Generation 2 original. The gray plastic is changed from the Hasbro version to more closely match the 2006 reissue of Laser Optimus Prime. Black paint was applied to the cab mode to mimic the fade from red to black on the original Laser Optimus, but still includes a flame deco like the Hasbro version, only in a different design. It lacks the roof-mounted rubsign of the Hasbro version, instead including Autobot insignias on the cab doors. (Disappointingly, they are Generation 1 insignias, rather than Generation 2 ones!) Additionally, a retool was made to the peg on the inside of his right shoulder, to make it shorter and wider than the Hasbro version, allowing it to move freely without hitting the torso, unlike the Hasbro release.
Inspired by the 1985 promotional version of Optimus Prime that featured Pepsi stickers on his trailer, this outlandish incarnation of Prime is a slightly altered version of Takara's 2005 Pepsi Convoy figure (which represented a different character to Prime). The figure was only sold by Hasbro Toy Shop at various conventions, and given away as a promotional prize by Pepsi, via their Mountain Dew brand.
Also during this time, Micromasters were introduced, and would become one of the last sub-groups of Generation One. Micromasters were tiny Transformers created to compete with the Micro Machines, a hugely popular toy line of the time. While many of the figures had simple transformations and little detail due to their small size, the line eventually expanded to feature Micromaster Transports and Bases, in which Micromasters came with larger vehicles or bases that transformed.
The first Nightwatch Optimus Prime is an extensive redeco of the previously released Leader-class Optimus Prime, replacing most of his red and blue with different shades of blue and black. In fact, he resembles the original Diaclone Powered Convoy color scheme of Generation 1 Ultra Magnus's truck cab. The previously blue and red flames have been replaced with silver flames, while various other decos have been replaced by copper.
One reason that people perceive that the cost of Lego has gone up is that the cost of so many other toys has gone down. You can now buy so much crap for a buck or two that Lego seems like a luxury item in comparison. It’s interesting to look in toy catalogs from the early eighties and see that Lego didn’t seem as costly then because the other toys were all costly as well.
The TakaraTomy "Autobot Alliance" release of this toy has some significant differences, including casting the red plastic in a darker shade, making his shin and wheel joints grey rather than Hasbro's bronze, painting the Matrix of Leadership silver, and swapping out the dual energon swords for battle hooks, similar to 2010's Leader class Optimus Prime. However, due to the Japanese release retaining the Hasbro packaging, the box still advertises the dual energon swords rather than the hooks. He retains the masked face used for the Hasbro release.
A Toys "R" Us exclusive, the U.S. release of Masterpiece Rodimus Convoy by Hasbro does not come with the detachable trailer, but is offered with his Targetmaster partner Offshoot (renamed from Firebolt due to trademark issues) and a remold of Optimus Prime's Matrix of Leadership, which does not fit in his chest. Like the Takara Tomy version, a smaller Matrix that fits in his chest is included. While the Japanese version is based on the animation design, the Hasbro redeco bears a closer resemblance to the original G1 toy. Parts of the figure's legs have been re-engineered after owners of the Japanese version complained that the hinges of the leg armor easily broke off. Masterpiece Rodimus Prime was first offered at the 2011 San Diego Comic-Con International.
The TakaraTomy version, part of the seventh wave of Japanese Prime toys, is dubbed Arms Master Optimus, uses darker, metallic plastics, casts the backs of his thighs in metallic red, replaces his metallic silver paint with glossy gray, and replaces a few of his paint operations with customer-applied foil stickers, such as his insignias, shins, headlamps, the tiny yellow lights on his torso, and the blue deco on his truck panel sides. He has also been retooled with additional 5mm pegs for his thighs, roof, and lower backpack, as well as ports for his forearms, shoulders, smokestacks, fuel tanks, and roof. Instead of the rifle, he comes with a very large Matrix which can tab onto his chest as armor or mount onto the back of the truck cab, with the Matrix also being covered in 5mm posts and holes so that Arms Microns can be attached to it. He additionally comes with a clear-blue "Shining" version of the Arms Micron, R.A., who can combine with the Matrix to form the colossal Matrix Saber.
Having been removed from toy store shelves after 1985, Optimus Prime was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie premiering that year. He cost $21.50 and 5 Robot Points. He was also offered in 'The Autobots Have A Special Mission For...' mail-away pamphlet and came with a special "Movie Edition Certificate" and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
In The Transformers: Devastation, Hot Rod is repaired and reformatted into a Dodge Viper. Dealer tried to convince him to pull some strings to get him to Earth, but Hot Rod and Wheeljack had the more important task of rescuing Ironhide. They ran into a bit of trouble with the Machination's Headmasters. They managed to escape temporarily, but were found and Wheeljack was incapacitated. Hot Rod easily held his own with the Headmasters, and noted that for some reason they had lost their "edge". He received a little help from Hardhead, who was mainly there to take Hot Rod and the others back to the Ark-32 for evacuation to Garrus-9. Hot Rod refused to go, wanting to see the Headmaster mystery through to the end. Hardhead reluctantly let him go.
Optimus suffers from a design flaw that many other Voyager Class figures in the Combiner Wars line experience: the detents, or "click points", on the heavily-ratcheted outward motion of his hips (which also form the hips of his torso mode) are few in number and very far apart. As a result, Prime's legs have great difficulty assuming the natural "A-stance" formation that the angled design of his foot sculpt seems to have been meant to accommodate. Likewise, when forming the torso of Ultra Prime, the interactions of the knee-lock mechanism and the hip detents almost always force Ultra Prime's legs into either an awkwardly knock-kneed arrangement or an equally awkward, and often unstable, bow-legged posture (as seen in the image to the right) that prevents Ultra Prime from standing flat-footed. Unlike Motormaster, this version of Optimus was the only one to not receive the improved hip ratchets implemented in its future releases in some shape or form by Hasbro, though they would be used for the Battle Core redeco later in the line. However, there are third party ratchet replacements for the hips.
His trailer opens up into his Combat Deck, which features a missile-armed repair drone pod (with seating for one) mounted upon a boom lift arm. Situated in the base of this boom is a spring-loaded launcher that can be used to launch Roller out of the Combat Deck. Roller himself has seating for 4 passengers, and can be equipped to carry Optimus Prime's rifle or a fuel pump. The interior space of the trailer allows storage room for one Autobot car.
Transported to a parallel Universe, as the walls of reality began to crumble, foretelling the coming of Unicron to the Armada universe, Optimus Prime and Jetfire were reformatted by their Mini-Con companions using the Mini-Con Matrix into new "Powerlinx" forms. Optimus Prime and Jetfire combined to hold the chaos-bringer at bay. Unicron was eventually defeated by the united power of the Mini-Cons.
He made it out of the building and ran into the real Sunstreaker, who blasted the 2 clones following Hot Rod. Sunstreaker ignored Hot Rod's warning about Scorponok's army and stormed into the building so Hot Rod painfully wired himself to send a distress signal. When Sunstreaker's real head was later disabled by Hunter, the Headmaster clones shut down, which Hot Rod explained to Grimlock. The group was surprised by the arrival of Shockwave, but Ultra Magnus had heard Hot Rod's distress call and was on his way to Earth. After Scorponok knocked out Sludge and Grimlock tended to him, the remaining Dynobots offered Hot Rod a lift aboard the Monsterbots' ship. He refused though, and made it back into Machination HQ to take care of something "personal". He eventually found Scorponok's real head. Hunter also showed up and let Hot Rod know how to disable it, but before he could do so, Scorponok grabbed him. Before Scorponok could crush Hot Rod's head, the Dynobots showed up and began to battle Scorponok. Hot Rod told Swoop which wires to sever, and he did just that, reducing Scorponok to a catatonic state. Ultra Magnus arrived took everyone back aboard his ship, which later docked with the Ark-32. Within 3 days, Hot Rod was fully repaired, with a new body form design.
As with other Dark of the Moon Activators toys, this Optimus Prime (released under the Robo Power subline) is a very simple one-step transformation toy. You simply slam him down on the big blue button on the back end of his truck mode and he transforms thanks to spring-loaded mechanisms. To transform him back, just slam him down again on the same blue button.
If Optimus destroyed the duplicate Cosmos, the real one would inform the Autobots of the Decepticons’ schemes, and the convoy would roll out to take on their adversaries. They were soon met by a squad of flying Decepticons, but were at a strict disadvantage against their adversaries as their vehicle modes possessed no weapons. The Autobots nonetheless managed to fight their way to the Decepticons’ base, one way or another, and defeated the Decepticons by using their own gravity weapon against them. Desert Flight
Hasbro executives, high off the revival of G.I. Joe through the same marketing concept, decided to acquire rights to toys from a variety of Japanese “Super Robot” series. Transformers didn't introduce the concept of super robots to the United States, but for the first time, the genre became widely recognized and popular outside of Japan. As the Transformers brand grew throughout G1, it began to define the genre, and all other super robots were measured competitively to Transformers' standard.
The Hot Rod from the future animated movie continuity would also appear. Target: 2006 had Hot Rod, Kup and Blurr timejump from 2006 (specifically partway through the Transformers movie) to 1986 to thwart Galvatron's scheme, under the influence of Unicron; later post-movie stories revealed that Firebolt had died on Earth years before 2007, and Space Pirates had Rodimus Prime briefly reverting to Hot Rod during the Quintesson attack on Autobot City. This Hot Rod also appeared in several of the "Aspects of Evil" stories. Told from the flashbacks of an aged Rodimus Prime, these had Hot Rod come up against some of the greatest Decepticon villains. He accepted the surrender of Scorponok - only to wind up defending him and a human town against the Micromaster Air Strike Patrol: defending Autobot City from a full-scale attack by Shockwave: and being captured and used as a pawn by Megatron to flush out an Autobot spy in his ranks. (Marvel UK #223-227)
Exclusive to Japanese ToysЯUs stores, this redeco of AM-01 Optimus features warmer, metallic shades of plastic, replaces the gray plastic around his windshield-chest with red, and replaces the clear-blue plastics with clear-black. He comes with the Hasbro version's battle sword, which is now a darker, warmer shade. For Arms Microns, he now comes with O.P. A, Pral G, Sais G, and Jayz G, and the latter three can combine to form a golden version of the Cosmotector shield (hence the name).
Just which character this toy represents is up for debate. The toy's bio claims he used to turn into a tractor-trailer (indicating Optimus Prime), but considering the timeframe of when they were written and the whole lack of a stance on who Primal "was" before the show and blah blah blah... it's just easier to file this under the same iffiness as the original toy bios set on modern Earth and leave it at that.
The instructions neglect to mention that the entire roof of the cab is on a concealed hinge which greatly eases the difficulty of Prime's transformation. For whatever reason, the instructions treat the toy as if the hinge does not exist, going so far as to show Prime's head magically clipping through his chest to transform. The instructions also neglect to mention that his heel/bumper pieces must be slid out until they click, making the figure just that bit more stable, and that the rotating truck door panels on his upper arms can be pulled further out (but not off) from their sockets, allowing more space for the panels to swing around his hood-arms during transformation.
This Japanese e-Hobby exclusive is a redeco of Targetmaster Kup, made to represent the character [[Optimus Prime#The Transformers cartoon|Orion Pax]] from the cartoon episode War Dawn. He transforms into a Cybertronic pickup-truck thing. His truck bed has a peg-hole to mount his partner Barrelroller, who also serves as a hand-held weapon. The set also came with a re-deco of Wheelie as Dion.
Optimus once considered having the unruly Dinobots shut down before they could accidentally cause damage, but they proved their worth during a sudden Decepticon attack. S.O.S. Dinobots When the Insecticons gained enough power that they'd be able to overrun Earth in seven days, Optimus Prime was forced to negotiate an alliance with the Decepticons in order to defeat them. Harvest of the Insecticons Following the disappearance of Grimlock and Swoop, Optimus attempted to stop the other three Dinobots from attacking the Decepticon base, and was mauled for his trouble. The distraction at least allowed Wheeljack to take a scan of the rogue Dinobots. Day of the Dinobots - Part 1
This silver-chromed redeco of the Leader-class Optimus Prime figure first saw the light of day as a prize in a TV Magazine mail-in, offered alongside a gold chrome version of the same toy (see above). Both figures were later made available again as prizes in a second contest in the September 2005 issue of TV Magazine, together with "Galaxy Convoy Custom Color Version" (see below). Despite being offered in equal quantities in these contests, this silver version is apparently much harder to come by.
Although peacetime in the decade that followed the apparent deaths of Unicron and Galvatron afforded Prime the opportunity to train his own elite squadron of Autobots the martial art of Kumite. The re-emergence of the war, however, forced him to return to his role as commander. The conflict for control of the Mini-Cons and the truths he was forced to face in his confrontation with Unicron seems to have changed him. Optimus Prime, Grand Convoy' in the Japanese version, was now a stern, more direct commander and shows little of the conflict that held him back before. Despite this, he is still known to make the same kind of decisions, which include an emphasis on team work and the foundation of the Autobot values.
Based on the Classics toy line, the Timelines 2007 story is set 15 years after the end of the Marvel Comics story (ignoring all events of the Marvel UK and Generation 2 comics). According to exclusive bio information in the Transformers Collectors' Club magazine #15, Hot Rod followed Optimus Prime back to Cybertron from the Planet Klo. Once back, Hot Rod took up racing, but after a while found it pointless. Optimus Prime assigned to help organize the millions of Cybertronian refugees who returned to their home world. Hot Rod chaired the Cybertron Grand Challenge race, a race which featyred combined Autobot/Decepticon teams. With his maturing Hot Rod changed his name to Rodimus and was chosen to return with Optimus Prime to Earth to stop Megatron. Optimus Prime returned to Earth commanding Bumblebee, Cliffjumper, Grimlock, Jetfire, Mirage and Rodimus. When the Cybertronians Skyfall and Landquake arrive on Earth unexpectedly, Megatron attempts to destroy them, but Optimus Prime and his Autobots are able to drive Megatron away. Rodimus is wounded on a mission with Optimus Prime, before being brought back to the Autobot base.