Meanwhile, the U.K. offices of Marvel Comics were producing their own storylines. Writer Simon Furman offered a different take on Prime, that he was weary of the war he had been forced to fight. In the "Prey" storyline, Prime arranged for Wheeljack to build a copy of himself and destroy it to see how the Autobots could cope without him. Unfortunately, the plan was derailed by Megatron and the Predacons. During the battle, Prime, Megatron, and Ultra Magnus were transported to Earth. There, Prime accidentally interrupted his own funeral service. The theme of war-weariness would again come to the fore in the U.K. strips detailing Prime's U.S. death.

The 5-inch Power series is a little more complex (4-9 steps) and a little more spoilery, because it’s the first hint we’ve gotten that Megatron might be a part of the Transformers: Bumblebee movie. Sporting a similar form to previous versions, his alt mode is a 4-track Cybertronian tank (with the usual very conspicuous face…funny how a lazy toy design decision from the first movie has now become cannon). The Power series also has the only Dropkick Energon Igniters toy. You can use the cores sold with the Power Plus and Nitro toys to unlock special features. Camaro ‘Bee and Hot Rod round out this series.
Although MechTech Optimus Prime's deco is similar to the first Deluxe Class figure, some of his parts (robot shoulder flaps, chest piece/truck front) were recast in blue plastic (with the chest being painted red), and his paint applications on the pelvis, headlights & thighs are omitted. His front truck hood/backpack's deco is altered: the truck steps and the fenders were painted blue, and the gold sprays on the flame tampographs are removed, while he features additional flame tampos on both sides of his front hood, and an Autobot Insignia on his left robot shoulder. He still retains the light-piping gimmick, but cast in clear plastic, with the eyeballs being (halfheartedly) painted with clear blue. His MechTech weapon is cast in transparent orange plastic, with the exception of the scope/lever and the gun barrel, which remained opaque silver plastic due to being cast with unpaintable plastic. He also features Cyberglyphics on the left side of his vehicle mode front hood.
With the acclaimed Studio Series line marching onward triumphantly into 2019, we have just received a new review of the line’s latest offering, Battle-Damaged Megatron, which most of us know emulates Megatron’s appearance following the climactic final showdown between him, Optimus Prime and the Fallen in the second film. The review comes courtesy of YouTuber PrimeVs.Prime, who has thus far extensively catalogued the line beyond today’s subject. He goes into detail regarding the detailing - Read More
A redeco of the original Generation 1 Optimus Prime cab robot sporting an egregious number of Pepsi-themed paint masks and details, Pepsi Prime's differences from Pepsi Convoy are minimal: he features the shortened smokestacks previously seen on the Commemorative Series release of the mold, the blue pattern on his decals are different (matching the American Pepsi can/bottle look at the time rather than the one used in Japan), and also has a different layout for the Pepsi logo on his right shoulder. Like Pepsi Convoy, he comes with an entirely new trailer unit, specially designed to carry either a single 500ml (16.9 oz) size soft drink bottle, three 350ml cans, or 12 bottle caps (bottle cap figurines being a common and popular collectible item in Japan). In a first for the Prime mold, the figure's fists store in holes on the underside of the trailer while he is in vehicle mode. His ion blaster (which also stores under the trailer) is the first Hasbro reissue to feature the original, thick-barrel sculpt, which was reinstated to the mold by the Transformers Collection release of Prime a few years prior.

Optimus Prime is another redeco of Revenge of the Fallen Legends Class Optimus Prime, features gunmetal-stque grey plastic, and his paint operations being similar to the first Revenge of the Fallen Legends Class toy. He is also packaged with Grimlock, himself a redeco of none other than Energon Cruellock. Like other Legion-themed product, he is exclusive to Walmart in the US and Asda in the UK.
Two of his limbs are based on Armada Optimus Prime; one "normal" (Inferno helmet), one pre-Earth-body (Knock Out helmet). The main torso-bot is based on Generation 1 Optimus's original body. Another limb-bot is based on live-action Optimus (Soundwave helmet), and the remaining one (Ironhide helmet)... actually looks to be based on the Optimus-like-but-not-Optimus Micromaster Overload! The heck?
A Walmart exclusive set featuring a redeco of the first Cyberverse Commander Optimus Prime figure, featuring moderately brighter colors and paint, while his jetpack and rifles are now black, with the jetpack's wings having silver flames. He also lacks the flame pattern on top of his hood, and features different flame patterns on the sides of the hood.
Simon Furman's "Alignment", a text story available through Transforce, a British Transformers convention, mentions Prime falling during what was intended to be the final conflict with the Decepticons at Pinea Omicron, long after the events of the Generation 2 comic book. He managed to defeat Galvatron II, but in doing so, was damaged such that Grimlock had to engage a stasis field around him to save his flickering Spark, making Prime a living war monument.
Legends Class Optimus Prime is based on his original Generation 1 appearance. He features a fake grill for his robot mode, and his large legs result in a fairly thick and compact truck bed. He is part of "Reveal the Shield", a subline that outfits all its toys with rubsigns, and in this case, it's located on the left side of the truck/his left elbow.
When Bumblebee, Hound and Spike brought a badly-damaged Starscream back to the Ark, Optimus struggled with the ethical implications of allowing Wheeljack and Ratchet to mess with the Decepticon's logic circuits, but gave them the go ahead. Starscream proved to be amnesic, and Optimus was able to take the opportunity to help him as much as possible, even physically preventing Megatron from retrieving his former lieutenant when Starscream opted to stay with the Autobots. Though Starscream left as soon as he regained his memory, Prime reflected that they'd learned that maybe it was possible to reason with a Decepticon. Redemption Center

The paint deco is... unfocused, to say the least. In vehicle mode, the grill, headlights, bumps (thus his feet) are painted silver, yet the red in the small Autobot insignia has been removed. There is silver paint on the fuel tanks (toy battery cover), but not on the other tool boxes and equipment in the same location. There is also silver paint on all 6 wheel rims, the air cleaners and the windscreen visor. In robot mode the silver paint is mainly located on his thighs and crotch, though in order to save on costs, the dark blue and gold paint on his thighs and knee joints have been sacrificed.

Per Ravage's original plan, with Unicron defeated, the Decepticons returned to conquer the transformers. Optimus Prime had also planned for this event, and sent Mirage to press a switch, buried deep within Cybertron, that would render all transformers inert. This was seen at the conclusion of the "Five Faces of Darkness" story arc from the original animated series. Optimus hoped that by rendering all the transformers inoperative, the war would be stopped, hoping that the humans would be able to reactivate the transformers in the future. Instead of deactivating all transformers, however, only those with original Cybertronian bodies were deactivated. Transformers with Earth-made Binaltech bodies continued to function. The Autobots effectively won the war, the large army of Binaltech Autobots easily outnumbering the few Decepticons who had managed to procure Binaltech upgrades. The few Decepticons remaining, effectively just Nemesis Prime and Shockwave, escaped with Megatron and their other inert comrades.
As the two Titans battled, Optimus found Megatron watching the fight and demanded he assist them, but Megatron refused. When Trypticon swallowed the Enigma of Combination and took control of the Combiners, Optimus attempted to attack them as a distraction, but he was caught and the Combiners attempted to pull him apart. Optimus managed to break free of his captors and was further saved by the timely arrival of Megatron. Against Optimus's wishes, Perceptor returned and tricked Trypticon into swallowing the Matrix. Consumed However, this ultimately proved successful, and Trypticon released all that he had swallowed during the conflict before falling inert once again. The relief was short-lived, though, as Megatronus suddenly appeared before them, proving Optimus's fears. Optimus and Maximus attempted to surprise attack Megatronus, but he brushed off their blows and fired a beam through Optimus's chest, killing the Autobot once more. All Things Must Pass
Cosmos warned Optimus about a fuel plant the Decepticons were building, so Optimus took the Dinobots in his trailer and, under the guise of having a delivery for Shockwave, invaded the construction site and defeated the Decepticons. After this victory, Optimus turned his gaze skywards, and thanked Cosmos for his contribution to the Autobot cause. The Autobot Spy in the Sky
Early in this new series of encounters with Megatron, Red Alert contacted the Autobots on Earth and asked for Optimus Prime to join then on Velocitron. Ransack and Crumplezone tricked Hot Shot and Dirt Boss into believing that a race between them would determine which of them would be allowed to race Override for the Planet Cup. During the race, Ransack and Crumplezone caused a rockslide that buried Hot Shot. Hot shot was saved when Optimus Prime, Vector Prime, and Landmine arrived, but Optimus was upset that Hot Shot had become involved with the locals. Clocker and Brakedown were eager to help the Autobots. After being unable to obtain the Planet Cup from Override herself, Optimus Prime endorsed Hot Shot's plan to win the cup in a race with the aide of the other Autobots. Ransack and Crumplezone were contacted by Megatron and were told to keep on eye on things. They also decided to enter the race, either to win the cup and cause as much damage as they could to the other racers. Override, Dirt Boss, Ransack, Crumplezone, Optimus Prime, Hot Shot, Red Alert, Landmine, Clocker and Brakedown participated in the qualification round.
In one possible scenario, Optimus was surprised to see Beachcomber return to Autobot headquarters soon after his departure. Beachcomber informed Optimus that he had uncovered the Decepticon's newest hidden fortress, and he suspected that the Decepticons were up to something big. Optimus sent out Beachcomber once more, this time along with Powerglide and Windcharger to investigate the Decepticons' plot further.
The subject of Bumblebee’s voice is a bit of a complicated matter. Just as he was the second Transformer ever seen on the original TV show, he was also the second to speak and did so in the loud and clear voice of Dan Gilvezan, who voiced him throughout the original series and animated movie. But by the time we get to the first live-action movie, he could only talk via audio clips because, according to a prequel comic, Megatron had destroyed his voice capacitor during a battle on Cybertron.
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
Get ready to turn heads with TRANSFORMERS MIGHTY MUGGS Figures. Call it a moodswing, or call it a moodSPIN, these TRANSFORMERS MIGHTY MUGGS figures feature a push-and-turn mechanism that lets fans change the figure’s facial expression by pushing down on the head. With 3 different expressions and classic character designs, these figures will have fans doing a triple take. Characters include BUMBLEBEE, OPTIMUS PRIME, MEGATRON and more. Each sold separately. Available at most major retailers and on HasbroToyShop.com.
The designs for the original 28 figures were made by Kojin Ono, Takashi Matsuda, Hideaki Yoke, Hiroyuki Obara, and Satoshi Koizumi. Hasbro would go on to buy the entire toy line from Takara, giving them sole ownership of the Transformers toy-line, branding rights, and copyrights, while in exchange, Takara was given the rights to produce the toys and the rights to distribute them in the Japanese market.

The character Optimus Prime appears in the live action films Transformers, Transformers: Revenge of the Fallen, and Transformers: Dark of the Moon as the leader of the Autobots and one of the main protagonists of the three films. In these movies, Optimus Prime is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he regains his first generation trailer. Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.

Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball-joints.
The only differences with the unreleased version, aside from the packaging, are that silver paint has been added to the previously unpainted grill/fender area, the blue paint operations have been changed to teal, and the red Autobot insignias have been replaced by purple Decepticon ones. Prime's bio apparently explains that he took on this new color scheme in order to infiltrate the Decepticon ranks, in response to recent attacks by some new Decepticon forces pretending to be Autobots.
This Japanese series, told through radio plays using the Transformers: Alternators Optimus Prime toy mold, branches off from the original animated series. It is set in a different universe than both the original G1 and Binaltech continuities. Set in the year 2006, one year after Prime's death in The Transformers: The Movie and four years before the third season, it sees Prime's corpse covertly transported to Japan by the Earth Defense Command, a government organization. The convoy transporting his body was attacked by a group of female commandos, led by Marissa Faireborn, who had known Prime years ago as a child. Believing they had secured Prime's body, the commandos were taken by surprise by EDC "Kiss Player" operative Ringo and her Autrooper mechanoid partner, who killed them all except Marissa. Marissa went to Prime's body just as an Autrooper began to fuse with it and, reflecting on her childhood memories of Prime, she gave his faceplate a final kiss. This initiated a transformation where Marissa and Prime were fused together and Prime was reborn with a new body, capable of transforming into a Dodge Ram SRT-10.
Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.
TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure. 
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