In 2003, Takara introduced the Masterpiece MP-01 Convoy/Optimus Prime. While retaining the original concept of a transforming semi-trailer truck, this die-cast figure incorporated modern toy manufacturing techniques for improved detail and articulation, while, at the same time, captured the look of the cartoon character. It has since been released by both Hasbro and Takara Tomy in different variations. In 2010, a version of the Masterpiece toy, called Masterpiece Convoy Sleep Mode, was released, painted in dark colors to match the appearance of Optimus Prime after his death in the 1986 film.[21]
But around the mid-’90s, Hasbro let the trademark for a toy named “Bumblebee” lapse. At that point, the Generation 1 Transformers were almost passé, as they focused on the newfangled Beast Wars and Beast Machines lines. In fact the Unicron Trilogy continuity (mid-2000s) character called Hot Shot was originally going to be called Bumblebee, and in fact had a lot of Bee’s personality traits and yellow color, until they realized they couldn’t use the name. Fortunately, they got it back soon after.

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When Jazz brought Steve Guymo to the Autobot base, Optimus and the other Autobots realized that the Decepticons were behind the abduction of humans from airports across the nation. They were able to find the captive humans, whom the Decepticons were intending to ransom to the US government, and free them before engaging Starscream and his squad in battle. With the Decepticons defeated, the Autobots returned to base where Optimus thanked Steve for his help. Sun Raid (Listen 'n Play)

Came with the Mini-Con Sparkplug. Could combine with Armada Jetfire (and its repaints) and/or Armada Overload (and its repaints). The trailer could convert into a base for Mini-Cons. In Japan a gold chrome edition of this toy was released as a Lucky Draw special. With its trailer the vehicle mode of this toy bears a great resemblance to G1 Star Convoy. According to the Armada video game Armada Optimus Prime is supposed to be 22 feet 10 inches tall (696 cm tall) and the toy is 17.5 cm tall. So that's a scale of 1:40.[55]


In yet another possible scenario, Beachcomber returned from his day off early to inform Optimus that Jessie had been taken prisoner by the Decepticons. Optimus deployed a team of Autobots to go to the girl’s rescue. Shortly before arriving at their destination, the Autobots had to choose their next course of action; they could either storm the Decepticon fortress by force, or try to sneak in through a secret passage Buster had previously discovered.
The original Hasbro stock photos depict him as having red paint operations on his kneecaps and the sunken ridges around his blue abs that the final product lacks. The photos on the cardback show him with a red Autobot symbol on his truck door and blue plastic instead of grey for the piece just in front of his rear tires. The back photo also depicts his side windows as being the same translucent orange as the front ones, when they are, in reality, a garish solid orange.
In Axiom Nexus, General Optimus Prime found himself inducted into the Convoy, a group of Optimus Primes and their kin dedicated to safeguarding the multiverse. While the other Convoy members tended to stay in the upper reaches of Axiom Nexus, the General was able to use his unusual appearance for an Optimus Prime to venture in the Offworlder zones without suspicion, a great help to Offworlder Zone Security Administration Commander Cheetor. The General was also assisted in his new mission by his longtime scout, Sergeant Hound. General Optimus Prime profile card Sgt. Hound profile card
Released as part of the first wave of the Energon Igniters Nitro Series, this Optimus Prime is a new Voyager-sized mold that converts from a robot based on his Age of Extinction body into a truck in 11 steps, and he features 5mm-compatible hands & articulation on his head, arms, and only his upper legs. He also features built-in Ion Cannons in this lower leg panels, activated in vehicle mode. He also comes with his own energon core, which is a different mold from his Power Plus toy.

Generations Selects Ricochet and Red Swoop - Following our last news post regarding this new "Generations Selects" toyline (previously called "Select Series"), we finally have new images of the first two releases, Deluxe Class Red Swoop and Ricochet! These two figures are redecos of Power of the Primes Swoop and Jazz respectively. Red Swoop is based of the original G1 toy's colors (which can be found on the stock renders for the Power of the Primes toy), while Ricochet is meant to evoke the Headmasters character Stepper.
Softimus Prime is, as his name suggests, a plush G1 Optimus Prime toy. Obviously, he has no problems with articulation and passes the drop test with flying colors. His main draw is the ability to "transform" into his Freightliner FL86 vehicle mode by turning the plush toy inside out, his transformation roughly similar to the Powermaster cab Prime's. He is love, in bed.
Upon witnessing the incredible power of a lightning storm for the first time, Optimus Prime had Sparkplug Witwicky explain the phenomenon to him. Intrigued by the potential of lightning, Prime put Huffer and Gears to work finding a way to harness its energy, so they could use it to aid in the rebuilding of their spaceship. Huffer constructed a giant lightning rod, and Optimus Prime and the Autobots gathered to watch its first test. They were shocked, however, when a fleet of battered, damaged Decepticons flew out of the mountain housing the antenna and off into the night. The evil robots had attempted to discover the device's secrets and been seriously electrocuted! Once the lightning rod had been checked, Prime vowed to make the lightning-harnessing technology the Autobots' gift to Earth once they had left the planet. Autobots' Lightning Strike
The designs for the original 28 figures were made by Kojin Ono, Takashi Matsuda, Hideaki Yoke, Hiroyuki Obara, and Satoshi Koizumi. Hasbro would go on to buy the entire toy line from Takara, giving them sole ownership of the Transformers toy-line, branding rights, and copyrights, while in exchange, Takara was given the rights to produce the toys and the rights to distribute them in the Japanese market.
The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno.[19] The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original transformers toy line.
With the Japanese Binaltech toy series having transformed into the Kiss Players line, the second figure to be released as a Kiss Players character was Hot Rodimus. Based on the same Ford GT mold as Mirage, Hot Rodimus features several differences from Mirage. First, it has a unique head sculpt, which includes a movable crest to allow a "visor" to be lowered over his eyes, referencing a scene from the animated Transformers Movie during which Hot Rod is on Lookout Mountain. Additionally, it includes a fishing-rod accessory, which can be split and connected in a different configuration to create a tri-barreled arm weapon, reminiscent of Hot Rod's exhaust-pipe blasters. The figure also includes a PVC figurine named Syao Syao and a CD featuring a Kiss Players radio drama. The vehicle mode stays true to the Ford GT's factory color scheme, lacking Hot Rod's signature "flame" detailing, and, like Binaltech, is fully painted. Meanwhile, the robot mode reveals additional orange and yellow body parts, such as the chest, abdomen, arms and hands, as well as flame-like paint applications on the lower arms to link the figure with the original Hot Rod.
For many, it may seems that the advent of licensed sets3 correlates with the perceived increase in prices. The 1990s and before were a nostalgic heyday of affordable LEGO sets. This is not quite true. Below is a chart that compares the price per piece of licensed sets and unlicensed sets starting in 1999. 1999 is the first year that LEGO had major licensed themes.
In 1984, a volcanic eruption re-activated the Ark, which, in turn, brought the Transformers back on-line. Prime led the Autobots in their opening battles to prevent the Decepticons from plundering Earth's resources, but, following their initial victory, the Transformers were all deactivated by Shockwave. Shockwave killed Prime and leeched the energy of the Creation Matrix from his mind. He used this energy to give life to his creations, the Constructicons. Shockwave was unaware that the Matrix was not just a program in Prime's mind, but a physical object in his chest. Before Shockwave could give life to Jetfire, his next Decepticon, Prime transferred the Matrix energy into the mind of Buster Witwicky. Buster used the energy to turn Jetfire on Shockwave, allowing Prime to reclaim his body and retake leadership of the Autobots. As a reward, he gave Jetfire true life.
If Optimus led his troops back to the Decepticons’ poison lab, the convoy happened upon the Decepticons hauling barrels of poison out of the poison lab. Windcharger and Ironhide suggested two different plans to Optimus: Windcharger wanted to use his magnetic powers to cause a confusion, while Ironhide wanted to simply go in for a full frontal assault.
A Deluxe sized version of Energon Optimus Prime. Looks like a smaller version of the Leader class toy, without any trailer or drones. Can Powerlinx with other Energon Autobot toys. This toy was a Toys-R-Us store exclusive in the U.S. and was packaged together with a downsized Energon Megatron. In Japan this toy was packaged together with Kicker and a Star Saber accessory.
A K-Mart exclusive set released on "Black Friday" (the day after Thanksgiving, the most hellishly busy shopping day of the year), this set consists of Super Base Optimus Prime, Jetfire, their respective partner Mini-Cons Sparkplug and Comettor, the Adventure Mini-Con Team, and oddly enough, Longarm. Optimus Prime's red plastics and paint were replaced with gold, the only changes made to anyone in the set. It is this set from which the name of Optimus Prime's combined mode with Jetfire, Jet Prime, comes.
Rodimus can be unlocked by beating "Dam 6" in Arena Mode, credited as Hot Shot. Rodimus is described as being young, impetuous, showing enthusiasm and confidence which borders on arrogance. He boldly claims that he has both skill and looks, though he is not too keen being paired with Kup on missions. Somehow, he became corrupted by Dark Energon. If the player manages to defeat him, he calms down, shrugging off the effects of the Dark Energon and returning to his regular self.

A Deluxe class toy of Prime in his Protoform stage. One of the first released movie figures, Prime's Entry Mode resembles a huge metallic asteroid. With this figure standing 5.5 inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/61 scale. This rock-like alternate mode has led some fans to sarcastically refer to the movie protoform toys as Rock Lords.
For all the positive aspects, these changes are not without their drawbacks. The LEGO community has been crying foul over the perceived decline in quality of the bricks5. While nowhere as bad as their competitor, any decline in quality reflects poorly on a company known for quality control. The LEGO group has been expanding its manufacturing base to places outside of Denmark, into Mexico, the Czech Republic, and China (although so far it seems only their “signature brand” non-set items are made in China). LEGO claims that this has not changed their dedication to the quality of standards by which they abide. However, it seems that the molds have changed to reduce plastic6.  Whether or not this affects the durability of the bricks is yet to be seen.

The TakaraTomy "Autobot Alliance" release of this toy has some significant differences, including casting the red plastic in a darker shade, making his shin and wheel joints grey rather than Hasbro's bronze, painting the Matrix of Leadership silver, and swapping out the dual energon swords for battle hooks, similar to 2010's Leader class Optimus Prime. However, due to the Japanese release retaining the Hasbro packaging, the box still advertises the dual energon swords rather than the hooks. He retains the masked face used for the Hasbro release.

Available in a two pack set with Battle Changer Megatron, this Optimus is largely the same as as the single release, with some minor differences. He uses a new "double harness" piece on his torso instead of using two harnesses, leaving more space for his head to grip the neck-post. He also has different windshield decals, and his reds and blues are slightly darker. And, most obviously, he has an additional buildable trailer, though it doesn't really attach to the truck mode in any meaningful way.


Categories: Unreleased toysUpcoming toy releasesArticles in need of imagesAction MastersAlternators AutobotsAlternity AutobotsAuthenticsBot Shots AutobotsClassics AutobotsCloud AutobotsCombiner WarsCombinersConstruct-Bots AutobotsContest prizesConvention exclusivesE-HobbyGeneration 1 AutobotsGeneration 2 AutobotsGenerationsGeneration 2 Go-BotsGT charactersHenkei! Henkei! AutobotsKiss Players AutobotsMachine Wars AutobotsMail order exclusivesMasterpieceMusic LabelPlatinum EditionPower of the PrimesPowermastersQ-Transformers charactersReturn of Convoy AutobotsRobotmasters AutobotsSDCC exclusivesTimelines charactersTitanium SeriesTitans ReturnToys "R" Us exclusivesTransformers with three modesUnite Warriors AutobotsUnited AutobotsUniverse (2008)War for Cybertron: Siege

This line features robot versions of various Star Wars characters. Confirmed figures are Darth Vader, Luke Skywalker, Boba Fett, Commander Cody and Jango Fett. Darth Vader turns into his custom Tie Fighter while Luke Skywalker turns into an X-wing. Jango Fett and Boba Fett become Slave I, and Commander Cody turns into a Turbo Tank. There is combiner of Millennium Falcon of two characters, Han Solo and Chewbacca and Primus/Unicron-like Death Star that transforms into a giant Darth Vader. There are more Star Wars characters into Transformers like General Grievous and Obi-Wan Kenobi. This line was later revived and merged into the Transformers: Crossovers toy line, many more Transformers included characters from Star Wars: The Clone Wars like Ahsoka Tano who transforms into her Jedi starfighter, and Captain Rex who transforms into an AT-TE.[3]
China.Org has reported of a potential Beast Wars movie as well as the (still rumored) Optimus Prime movie. Bumblebee movie producer, Lorenzo di Bonaventura was also careful to state that the chances of subsequent movies are riding on the success of Bumblebee at the Box Office. He also mentioned the animated movie was in its writing stage, though with other titles already riding on Bumblebee's success – being in the writing stage doesn't exactly guarantee even the animated movie's - Read More
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