The values started becoming inconsistent and skewed in Generation 2 and Beast Wars, when Hasbro apparently thought no child will ever want a toy that is described as anything less than perfect. Thus it became rarer and rarer to see any low numbers. Most characters' numbers hardly ever dipped below 8, the Go-Bot version of Optimus Prime was the first character to have all values at 10, a trend that would repeat for most "leader" characters. When even more powerful versions of the Optimus Primal toy (such as Optimal Optimus) were introduced, Hasbro even invented a "10+" rating in an attempt to keep increasing the power levels. With the Transformers: Cybertron line a few characters even got "Unknown" and "Infinity" ratings.
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A re-release of the Leader Class figure from the Revenge of the Fallen line, but with retractable forearm hooks (as seen in his battle with Grindor) in place of the blades.[113] In addition, the figure comes with the unmasked head of Buster Optimus Prime and is painted with battle damage effects. A recording of Peter Cullen saying, "We must stop the Decepticons!" is played when his chest is pushed upward via a lever on his waist.[114] Fans have nicknamed this figure "Battle Hooks Optimus Prime" to distinguish it from the other Prime figures.[115]
In robot mode he resembles previous Optimus characters: his angular chest windows are reminiscent of Cybertron Optimus Prime, while his near-animalistic limbs and color scheme are evocative of Beast Wars Optimus Primal. He has excellent articulation due to his many ball joints, and is armed with a rifle. The flame attachment can fit onto the end of the (non-firing) gun barrel.
Optimus Prime is among the three Autobot figures available to play in the Monopoly Transformers Collectors Edition game.[28] As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of Transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures. As part of the merchandising wave for the first Transformers film in 2007, Hasbro's Playskool line released a Transformers-themed version of Mr. Potato Head based on Optimus Prime. To keep with the potato theme, the toy was labeled "Optimash Prime" and the packaging included the slogan "More than meets the fry", a potato-oriented version of the Transformers slogan "More than meets the eye".
Transported to a parallel Universe, as the walls of reality began to crumble, foretelling the coming of Unicron to the Armada universe, Optimus Prime and Jetfire were reformatted by their Mini-Con companions using the Mini-Con Matrix into new "Powerlinx" forms. Optimus Prime and Jetfire combined to hold the chaos-bringer at bay. Unicron was eventually defeated by the united power of the Mini-Cons.
Sure enough, in 2009, when the Hytherion's colossal claw-marks appeared on planets throughout the solar system, Prime's other-dimensional incarnation returned, bringing with him a "Vibrant Red" Vector 109 auto-avatar with which Prime fused. In that instant, he was reborn as part of the Alternity, a manifold being who encompassed all the different incarnations of Optimus Prime through the multiverse at once. Prime reached his hands heavenward and peeled back the layers of reality, exposing the gargantuan fanged maw of the Hytherion looming above the Autobots. From Here to Alternity

The figure's transformation scheme is based on the original G1 figure, the only differences being that the fists are not removed but become the headlights, and instead of flipping backwards inside the chest, Diablock Convoy's noggin flips forwards with the aid of opening chest windows. A "laser rifle" in the shape of his ion cannon can be built from black bricks, and stickers bearing the Autobot faction symbol can be placed on his shoulders, although this is not recommended as it is designed to permanently stick to multiple tiles which dislodge easily and may damage the sticker.
Armada Built to Rule Optimus Prime transforms into a fair approximation of his vehicle mode, but the robot mode is quite inaccurate, due to the very broad, flat Trans-Skeleton with thin, stick-like limbs attached to it. The set came with a very simplistic "Mini-Con" Sparkplug partner kit that did have a more dedicated "Powerlinx" connector than the standard construction pegs, though these are a bit too thin to be used as attachment points for regular Mini-Cons (they stay, sort of, but it's a very loose connection). The 101-piece set also features pressure-launch missile-firing "smokestack" cannons.

There are two versions of the voice changer helmet with two different pre-recorded voices. An earlier release features a voice similar to Garry Chalk, while the later release features the voice of Peter Cullen. The latter version has modified packaging under the 'Try Me!' blurb, stating it has 'Real Movie Voice!', though the updated version has also appeared in the original packaging without the 'Real Movie Voice!' notice.

During the three-part "One Shall Rise", Optimus uses the Matrix of Leadership to defeat Unicron. Unfortunately, in doing so, he not only emptied the wisdom of the Primes, but lost his own memories as a Prime, believing himself to be Orion Pax once again. Megatron took advantage of this to manipulate Orion into deciphering Iacon records the Decepticons have stolen from Cybertron. Eventually, Orion figures out the truth and escapes. Jack is later able to restore Optimus' memories after downloading the wisdom of the Primes from Vector Sigma into its key which Optimus gave him before he left to stop Unicron. However, Optimus could not recall the time he spend as a Decepticon.
Optimus Prime comes with many accessories in addition to the aforementioned Matrix, including the character's traditional laser rifle, now termed (and henceforth known as) an ion blaster. The initial release of the figure cast the ion blaster in grey plastic, but later assortments recast it in its more familiar black coloration. Other accessories include a transparent orange energon-axe that plugs into either wrist when Prime's fist is retracted, and even a non-transforming gun mode Megatron weapon, with removable stock, silencer and scope accessories, in homage to several instances in the Generation 1 cartoon when Prime was forced to wield his enemy. Pack-in bonuses that came with the figure included an inner cardboard tray illustrated to resemble the interior of Prime's Combat Deck, and in later releases, a small poster drawn by Pat Lee.
General Optimus Prime hailed from Primax 096.0 Beta. Ask Vector Prime, 2015/09/06 During the third Cybertronian war, General Optimus Prime profile card he fought on Earth against Megatron: in the Battle of Sherman Dam, the two fought directly but the battle would have gone against the Autobots if not for the arrival of the Dinobots. Ask Vector Prime, 2015/09/06 In the latter stages of the war, he upgraded himself with heavier armor and weaponry in order to match Megatron's flight and combination upgrade.
This sculpt was redecoed from the Generation 2 Gobot Firecracker. The plastic colors are a "solid" version of Firecracker's color layout, substituting opaque red for transparent red plastic. It was redecoed again for the third wave of Go-Bots to become Sideswipe (who Prime really looks a lot like), and would later be used to created Robots in Disguise R.E.V..

When Jazz brought Steve Guymo to the Autobot base, Optimus and the other Autobots realized that the Decepticons were behind the abduction of humans from airports across the nation. They were able to find the captive humans, whom the Decepticons were intending to ransom to the US government, and free them before engaging Starscream and his squad in battle. With the Decepticons defeated, the Autobots returned to base where Optimus thanked Steve for his help. Sun Raid (Listen 'n Play)
The Reveal the Shield Legends Prime mold was redecoed again for the inclusion in the second EZ Collection wave. This version of the figure replaces his blue on the head with black, and the blue paint on the legs is stripped off, revealing the black plastic underneath. and like the Megatron redeco in the same wave, features a Generation 2 Autobot symbol instead of a Generation 1 insignia.

Optimus confronted his archenemy on the battlefield, though he had to knock Starscream aside to get to him first. Due to a nearby explosion that rocked the battlefield, Optimus nearly lost both his stance and his head when Megatron took advantage of the opening. But Optimus's quick reflexes allowed him to shift to vehicle mode and back, dodging Megatron's attack and striking back in the process. As the battle raged on, both combatants found themselves evenly matched. Then Ratchet contacted Optimus with dire news; the Decepticons had managed to abduct SARA! Fate


Being only an inch and three quarters half, he is the second smallest transformable movie version of Optimus Prime around, only losing the first spot to the Q-Transformers version. Much like the normal-colors Bumblebee, he was available in both Series 1 and 2 of the line, with no noteworthy changes between releases. Not even their bag codes were altered. Their instruction books were updated to say "Series 2".
On a version of Cybertron where Energon shortages have left many of the surviving Autobots and Decepticons all-but immobile, Hot Rod opted to be converted into a smaller and more efficient Micromaster, and thus retained his mobility. Detesting the corrupt system that has fallen into place, Hot Rod seeks to reform Cybertronian society from within the established government, while his former comrade Grimlock joined the resistance in an effort to bring down the old order. Feeling this approach to be no better than Megatron's rebellion that triggered the Great War, Hot Rod opposed Grimlock's efforts, particularly when his plans came to include using the G-Virus to turn a large number of "Builders" into immobile clones of Galvatron, unaware that the effects would also spread to a number of Maximals, Predacons, and Micromasters. Fortunately, Grimlock was betrayed by one of his own men, who destroyed most of the virus, though not before one Cybertronian was infected.

Throughout the first two seasons, Optimus Prime has led the Autobots to many victories, such as stopping Megatron from controlling the crystal of power, stopping the Dinobots' rebellion by saving Grimlock, defeating Devastator with his detach arm, helping capture Nightbird, rescuing Blaster and Cosmos from the Decepticons on the Moon with the help of Omega Supreme, and helping save Perceptor and the other Transformers from the cosmic rust disease.

Take note that the leg construction (thigh parts with legs consists of rear wheels/fifth wheel hitch & engine compartment/flip out legs combination) can become loose after a long time of play due to being used with transformation. Also, the legs did not seem to securely connect due to the hitch's shallow holes & the front half of the legs' small pegs. Also, attaching weapons with 3mm posts on the Battle Cannons' holes can cause some stress marks.
When the warlord Shokaract, powered by Unicron's Dark Essence, traveled into the past to secure his own future, the occupants of J'nwan decided to act. Optimus Prime, Megatron, Soundwave, and Grimlock joined Sandstorm on prehistoric Earth during the time of the Beast Wars where the battle with Shokaract had already begun. When the Covenant arrived to vanquish the Dark Essence and defeat Shokaract, Optimus Prime and the others escaped through portals as that timeline was erased from existence. Terminus Departure

If Optimus led his troops back to the Decepticons’ poison lab, the convoy happened upon the Decepticons hauling barrels of poison out of the poison lab. Windcharger and Ironhide suggested two different plans to Optimus: Windcharger wanted to use his magnetic powers to cause a confusion, while Ironhide wanted to simply go in for a full frontal assault.
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This mold was redecoed by Takara in 2000 as Car Robots Black Convoy. The following year, it was released by Hasbro as Black Convoy's 2001 Robots in Disguise franchise counterpart, Scourge, with retooled discs that lacked the Autobot insignia. Following this, the next use of the mold was planned to be Universe Toxitron, which ended up being canceled. The modified tooling was also used when Laser Prime was reissued by Takara in 2006 with a modified deco (see below), and for the e-Hobby exclusive Laser Ultra Magnus that accompanied the reissue's release. In 2015, Platinum Edition Year of the Goat Optimus Prime, another repaint version, comes with partially transparent plastic torso.
This playset is a variation of Optimus Prime's dinosaur mode, but as a figure-8 racetrack. A launcher can propel Flip Racers through the track where they can activate a popup Chase and land in a jail. The Flip Racer MorBot is included but any Flip Racer is compatible. The raceway can be extended by attaching the Flip Racers launchers: Bumblebee’s Quick Launch Garage or Airport Blastoff Blades (sold separately).
Following our last article on in hand images of Studio Series 38 Voyager Class Optimus Prime (from the Bumblebee film), TonTon Reviews (who put up the in hand images), has come through on what they said and posted their review! This review allows us to get the best look at the toy yet, as well as its surprisingly complex transformation. We see the ion blaster included stores between his legs in truck mode to fill in the gap and hold it togethyer. The backpack in robot mode also has 5mm - Read More
Prime comes with a unique Cyber Key, designed after the twin-handled appearance of the Matrix of Leadership, bearing the code l8p3. When inserted into the cannon that the rifle is part of, a pair of additional spring-loaded missile launchers flip down from the its sides. Slotting the key into the electronic cannon opens up the panels covering the front of the barrel, unlocking a different sound with its button is pressed. The paint job of the key is the principal difference between the Hasbro and Takara versions of the figure; the Japanese release features a metallic gold paint border around the key, furthering its resemblance to the Matrix. Other differences include more thoroughly painted knees and leg-armor cannons, yellow-painted signal lights above the cab, and the use of metal hinges to hold on Prime's wing tips, which were removable on Hasbro's version, and came disconnected in-package.
On a mission with the Triggerbots to stop Megatron from claiming the Underbase, Prime was forced to jettison the massive databank into space to prevent anyone from acquiring its power. With this action, he proved his wisdom and skill to the Autobot Council of Elders. He continued to move up in rank, eventually becoming the field command over the Autobot armies.
Unlike the other Swordbot toys, Optimus Exprime's kabuto helmets form an integral part of one of his alternate modes. The kabuto helmet designed for use with his DaiGekisou combination forms the head of his dragon form, while the kabuto helmet designed for use with his DaiKenzan combination forms the "tail" of the same. He comes with two HUGE swords (with 5mm handles) which can be attached to several places on his kabuto helmets or either alternate form, held separately in his hands, or held both in the same hand (with one held in reverse-grip).
This straight reissue of the original Optimus Prime figure was released in Hasbro's European markets in the early 1990s, at the same time as many other Generation 1 figures were being re-released as "Classics". Oddly, although he shares their golden packaging, Prime is not actually identified as a "Classics" figure anywhere on his box, but is generally considered to be part of the sub-line for simplicity's sake.
In "Human Error" Parts 1 and 2, Soundwave captures the Autobots with the help of his minions, Laserbeak and Ratbat, in order to brainwash them. Part of Soundwave's elaborate scheme consists of tricking the Autobots into thinking they have turned human. Optimus Prime's human form is a male caucasian in his early 20s wearing a red jacket. Sari forms a group of "Substitute Autobots" which consists of Scrapper, Wreck-Gar, and Snarl, to rescue them. They free the Autobots from Soundwave's control and Optimus grabbes Laserbeak to engage in a guitar vs. keytar battle with Soundwave, who used Ratbat. Optimus smashes Soundwave and Ratbat into pieces using Laserbeak in guitar mode, but Laserbeak grabs Soundwave's surviving components and flees.
When the warlord Shokaract, powered by Unicron's Dark Essence, traveled into the past to secure his own future, the occupants of J'nwan decided to act. Optimus Prime, Megatron, Soundwave, and Grimlock joined Sandstorm on prehistoric Earth during the time of the Beast Wars where the battle with Shokaract had already begun. When the Covenant arrived to vanquish the Dark Essence and defeat Shokaract, Optimus Prime and the others escaped through portals as that timeline was erased from existence. Terminus Departure

In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.

The Diaclone Powered Convoy figure had several additional features and modes which were mostly excised or left unmentioned for the Transformers release of Ultra Magnus. Principally, Powered Convoy came packaged with "Powered Buggy", who was left out of Magnus's release (see notes below for further details). Omitted from Magnus's instructions is the ability of his chestplate and super robot head to combine to form a small vehicle; the Powered Convoy version of the figure included small rolling wheels on the underside of the chestplate which were removed for Ultra Magnus. Additionally, three additional modes were included in the Diaclone instructions that Hasbro left out: a "preparation base" mode and an "Autobot base" mode were excluded entirely, while the third, a "catapult launcher" mode originally intended and proportioned to accommodate the Diaclone Jet Robo figure that became Starscream, was shown only on the front of his packaging, interacting with Silverbolt. The Japanese release of Ultra Magnus—released as part of the Scramble City sub-line—did include instructions for the preparation base and catapult launcher modes, but replaced the original Autobot base mode with a new configuration.
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