The Hasbro stock photos of the toy is slightly mistransformed: his pectoral armor is not folded correctly in robot mode. At least a very small number of units feature a faceplate-less head sculpt which was probably intended for a later retool, but so far there is no news about this pretool being released in the future. This figure was also released in Toys R Us Japan in May 1st, 2017 as a store exclusive, likewise identical to the Hasbro release.

A larger version of Prime, with Advanced Automorph technology and a more complex transformation procedure. Has two sets of electronic sounds and lights that activate when the head pops up or when you press a button on the roof (in truck mode), and a single projectile weapon that can swing over the toy's right hand. Unlike Megatron (whose head is fixed) and Brawl (whose head is connected with a ball joint), Prime's head is limited to side movement due to the circuitry on his LED eyes. This figure has a folding cannon and a firing missile.[76] With this figure standing nine inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/37 scale.
Q-Transformers Optimus Prime is a super deformed toy based on his Age of Extinction design, transforming into a cute little Western Star 4900 SB. It was sold as an exclusive at Transformers Expo months before the proper release of the toyline. Being only one inch and a half tall, this is actually the smallest transformable figure of movie-verse Optimus Prime, and it even gets close to being the tiniest transformable Optimus Prime ever made if it wasn't for another slightly smaller Q-Transformers release.
This figure contains an unusual amount of sculpted detail on the inside of the plastic. The gorilla mode's chest has a ribcage, and the inside of the gorilla's face has a sculpted microphone, which lines up perfectly with the robot mode's head! Also, opening this toy's chest in robot mode reveals sculpted detail resembling the Key to Vector Sigma as it appeared in Beast Machines.
A redeco of the Generation 2 Go-Bot Firecracker, Go-Bots Optimus Prime transforms into a red Hot Wheels-sized Lamborghini Diablo. Like all Go-Bots, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly. He is armed with a small red laser rifle. The plastic colors are a "solid" version of Firecracker's color layout, substituting opaque red for transparent red plastic.
Many who received their first LEGO set in the early 1990’s are now adults looking forward to buying a LEGO set for their first child or for themselves. When we are younger, we do not fully understand how money works. We do not realize that a large LEGO set can require hours of work to earn. We only know what we want. I would wager that it isn’t until our first jobs that we can fully appreciate the value of money. We all wanted the large sets as kids and we didn’t realize how hard our parents had to work for them.
The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate head sculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime Leader-class-based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.
If instead of all heading into the lab together, the Autobots had sent in Bumblebee alone, and Bumblebee subsequently managed to escape with the antidote to the Decepticons’ poison, the Autobots escaped from the Valley of Poison and returned to Autobot headquarters. Once the other Autobots were cured, they all drank a toast to Bumblebee, to celebrate his part in the mission Decepticon Poison
Towering at only barely over two inches, this was actually not just the smallest movie-verse Optimus but even the smallest transformable figure of Optimus Prime for a while - ironically enough, being even slightly tinier than the Smallest Transforming Transformers Optimus Prime - that is, until he was later "out-tinied" by two other cute super deformed versions.

This figure was originally conceived by Hasbro to be another character (exactly who is unknown), rather than Optimus Prime, but Takara insisted that the toy be made into Optimus to help it sell well in their markets, as the vehicle mode was no particular draw, given its scarcity in Japan. Reportedly, the figure cost twice as much as other Alternators to construct, so Hasbro had to bow to this demand so Takara would help fund it. Ironically, Takara eventually wound up soliciting the figure not as Prime, but as his Super-God Masterforce lookalike, Ginrai (perhaps connected to the Powermasteresque headsculpt), before its Japanese release was cancelled and moved over into the Kiss Players toyline (see below).
The cab is yet another iteration of the original Optimus Prime/Convoy toy, based on the Ultra Magnus retool, as distinguished by the elongated hubcap pegs on the front wheels. Indeed, the iPod-aesthetic, all-white deco would make you think this figure should be Magnus, but no, the packaging clearly says "Convoy", making it twice in one year that Takara has released a white-redeco Prime that isn't Magnus.
In "Sick Mind", Optimus is infected with the life-threatening Cybonic plague, prompting Arcee and Bumblebee to infiltrate the Nemesis to find a cure for the virus Megatron himself created. As Optimus grows weaker, he learns of Megatron's survival of the space bridge explosion. It was Bumblebee entering Megatron's mind via cortical psychic patch and retrieving the cure that saved Optimus. In the next episode, "Out of His Head", Optimus is, surprisingly, saved by the revived Megatron when he intercepted Starscream's attempted nosedive to kill him.
Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.
When I was a child in the 1960s, I bought most of my own Lego, using money from paper routes I had from the ages of 7-16. But the items I bought we not ‘kits’. They were small boxes of standard bricks. Each box contained only a single shape and colour, but you could find most of the basic shapes 1×1 or 1×2 or 1×4 or 1×8, 2×2 or 2×3 or 2×4, bevels, doors or windows, if you found the right box. The boxes were only 50 cents, and had an average of 12 bricks per box. That works out out to about 4-5 cents per brick. The kits were expensive, but buying the standard boxes was a lot cheaper, and that is what most people did back then. With my paper route, at the age of 7 I could buy 100 pieces per week using my own money. Name any 7 year old that afford to do that now!

As with other Dark of the Moon Activators toys, this Optimus Prime (released under the Robo Power subline) is a very simple one-step transformation toy. You simply slam him down on the big blue button on the back end of his truck mode and he transforms thanks to spring-loaded mechanisms. To transform him back, just slam him down again on the same blue button.

 This is an arbitrary line but it is a line that needed to be drawn. There have been many promotional sets over the years which have very few pieces but carry a higher price because of their promotional status. These can range from keychains to individual minifigs to seasonal items. They are not representative of the typical price of a LEGO brick and therefore should not be included in the evaluation.


Like some other Legends/Legion Class toys, several of the loose units were dumped in some Hobby Shop dealers in Asia, although this one is very likely to be an identical knockoff of the toy. While the paint applications are pretty much identical to the real deal, the pegs on the legs/trunk front can be a little too tight when attached. in some worst cases; it can break off if attempted to pull off by force.
It should also be mentioned that a few years back, I think around 2009 roughly, TLG started using smaller boxes for the same size sets. It was part of a move to not only save money, but also become greener as a company. Because the sets now take up less physical space on the shelf, and boxes with the same number of pieces appear smaller than sets from previous years, it could also contribute to the perception that you are getting less for your money today. In reality they are one and the same product.
"But," we wondered, "How do you listen to music if you're constantly throwing this little robot?" The answer is wireless Bluetooth headphones. Here's a thought: When the music-listening technology that comes with today's yo-yos is cooler and more advanced than the music-listening technology that came with portable CD players in our day, the youth of today officially rescinds its right to ever complain about anything. Ever.
In shock over the news, Optimus could do little more than scream in agony as Megatron and Starscream made their escape. After regaining his senses, the Autobot leader resumed contact with Ratchet, relaying the order that all Autobots were to return to base. There, Optimus tried his best to calm his panicking subordinates. Though he assured them that power reserves would allow their civilization to continue functioning for some time, they remained jittery. Optimus then declared that he would spearhead a counter-invasion of the Underground. Still, the Autobots remained uncertain, with Brawn pointing out that the Underground was not only vast and dangerous, but mostly unmapped as well. Taking full responsibility for SARA's abduction onto himself, Optimus suggested that he venture to the Underground alone and track SARA's energy signature. Hot Rodimus, however, was unwilling to allow his leader to take such a dangerous course of action, and volunteered to join him. The rest of the Autobots, finding their courage at last, followed suit. Moved by their devotion, Optimus accepted. He also thanked Hot Rodimus for calling out his foolishness, as Optimus now recognized that he would have made an even greater mistake by diving headlong into a doomed venture. Brawn approached Optimus next, insisting he join the group. Optimus at first refused, as Brawn had gotten badly injured during the invasion, but was convinced by the minibot's resolve. Once they were ready, Optimus issued the order to his Autobots... ROLL OUT! Resolve

In the Transformers: Prime series, he can form bladed weapons or blasters from his hands. He has telescopic vision and turns into a long-nose semi-trailer truck. Before the Great War, Optimus Prime was originally known as Orion Pax; a young data clerk who worked in Iacon, under the wing of Alpha Trion. Orion was chosen by the High Council and became "Optimus Prime," upon being entrusted with the Matrix of Leadership by Primus himself. Years of war against his old friend/rival, Megatron, have brought Optimus and his team to Earth. After Optimus and his team first met humans on Earth, they allied with them. During their fight against the Decepticons on the planet, Optimus and the other Autobots were subject to many disadvantages, managing to pull through every time in their various mission to stop Megatron's exploitations of Earth's vast Energon resources. When Unicorn threaten Earth, Optimus Prime had no choice but to surrendered the Matrix of Leadership in order to stop Unicorn. Due to loss of the Matrix of Leadership Optimus not only lost the collective wisdom of the Primes he also lost his memory, reverted to Orion Pax. Optimus left with Megatron, who was the first to notice about Optimus amnesia as they had a truce in attempt to stop Unicorn at the time, due to remembering him as a friend when Soundwave opened a GroundBridge to the Decepticons war ship. Megatron took advantage of Optimus amnesia as he was brought aboard Megatron war ship and was told false info about the Decepticon and the Autobots. Orion Pax, Optimus Prime, was put to work on Project Iacon, finding old relics from Cybertron, as Megatron was able to get Autobot codes on their coordinates which turned out that all the relics were hidden on Earth. Orion Pax was able to decode some entireties then became curious about Starscream whereabouts but Megatron told him a false lie about where he is. Orion Pax sees Starscream with energon cubes, as he snuck aboard the war ship to get some, as he calls him Optimus Prime which confused him as to why he called him that but he does begin to question everything Megatron told him, after Starscream left the war ship. Wondering about who Optimus Prime is, Orion Pax hacked the Decepticon files which were hard to hack but was able to break through them then became stunned to see that he is Optimus Prime when he broke through. Orions hacking didn't go unnoticed by Megatron, who knew he would find out the truth sooner or later. Megatron forced Orion to finish Project Iacon, as he would't cooperate with them now due to knowing the truth. Orion escapes the war ship to confront Megatron as he made it clear that he may not be a Prime but he knew the right side to be on. Thanks to his human friend Jack, Optimus was able to get his memory back but he could't remember anything that happened during his time on the war ship but Ratchet assure him that deep down within his spark he knew he was an Autobot and could't hide his true self weather he was Orion or Optimus. Despite having his memory back along with being aware of what happened when he surrendered the Matrix of Leadership, Optimus still didn’t remember how much info he supplied to Megatron when he had amnesia. Following a near death experience and an upgrade by the Forge of Solus Prime, he gains a jetpack, a larger size, and an all-terrain expeditionary fighting vehicle for an alternate mode. During this time he is shown to be capable of flight and seems to have increased his strength as he is seen taking down a whole group of Insecticons easily. After restoring Cybertron to life at the end of the third season, the series' finale movie, Transformers Prime Beast Hunters: Predacons Rising, saw his recovery of the AllSpark and subsequent sacrifice to save it from Unicron and return it to Cybertron's core.
Following the awakening of the Transformers on Earth, the Autobots protected the planet from the Decepticons. Over the next fifteen years, the Autobots befriended the humans, particularly the Witwicky family. The Autobots finally allied with humankind and eventually defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, along with seven humans, including Witwicky patriarch Sparkplug. Prime Directive #1 Before the ship departed, Prime gave a piece of the Matrix to Spike Witwicky, Sparkplug's son and Bumblebee's closest human friend. Prime Directive #2 But the ship was destroyed as part of a military conspiracy to take control of the Transformers.

Optimus Prime's Japanese name is "Convoy", which is named after his original name "Battle Convoy" in the Diaclone toyline, because the name "Optimus Prime" is difficult for Japanese kids to remember and pronounce.[2] All Optimus-inspired characters were called variations of Convoy in Japan up until the 2007 Transformers film, at which point TakaraTomy changed their minds and began using the name Optimus Prime as well. Presumably to avoid confusion, this change includes the Generation 1 version of the character as well, who is now called Optimus Prime in newer products and fiction such as Transformers United and Transformers: All Spark, though his name remains Convoy in material aimed at adult collectors such as Alternity and Masterpiece.
In late 2014, twelve Kreons were sold through TakaraTomy's "TakaraTomy A.R.T.S" Gacha capsule-toy machines in Japan. Thankfully for the rest of the world, these Kreons are all basically identical to previously-released ones in the Hasbro lines. The Gacha release of Optimus Prime is basically the base Custom Kreon Optimus using his clear-plastic helmet and carrying the small ray pistol, lacking his leg-wheels, smokestacks and backpack (and of course all those other parts and accessories).
Or instead of adding a surface to the package, sell it with its own little plaque / platform. A really thin piece of hard plastic or something that is smooth as well as possibly having a graphic or something printed on it. And then market it as a collectible and only make so many of them. I'm thinking in the price range of $199-$299. I'm not sure the costs going into it, so I can't say.

Unlike previous Convoy toys, the cab section did not separate from the trailer, instead forming the arms of his imposing 12-inch tall robot mode. He lacks any sort of leg articulation in this mode, but his battery powered treads can provide him with locomotion. Star Convoy's chest can open to reveal a control center for Micromaster figures such as his partner figure Hot Rodimus to ride in.
This Turbo Change Series Optimus Prime toy is a slight redeco/retool of the Lost Age Series toy. Deco changes include omitting the flame tampos on his legs and shoulder, and added blue pinstripes on the Trailer/Wing Backpack to evoke his Generation 1 toy's trailer. This toy also features some new parts like the screen-accurate forearms, the command deck for the smaller Turbo Change Series toys, and the trailer's adapter. His usual Sword of Judgment is now replaced with a screen-accurate mold that is similar to the Armor Knight toy's sword, and he now features a new Vector Shield piece, which can convert into a battle axe.
Alternators Optimus Prime transforms into an accurate, fully-licensed 1:24th scale Dodge Ram SRT-10. The vehicle mode features rubber tires, functional steering, opening hood, tail gate and doors with a detailed cabin interior. His robot mode body sculpt details are based upon the 20th Anniversary Optimus Prime toy. However, his headsculpt is based upon Powermaster Optimus Prime. He is armed with a small pistol that is formed from his engine.
The Power Plus series are similar to the Power series, except these come with the core that unlocks extra features. The Bumblebee figures in this series are nearly the same as the Power series versions (Camaro ‘Bee’s Power Plus figure has his unmasked head), so if you’re going to get them, and you want the cores, go with these versions. If you want Optimus Prime at this size, though, you’ll have to go with this version.

Like many other modern toys, Optimus was designed with an alternate head sculpt (based on the mouthplate-less face as seen on the show) intended for a later retool, which was gang-molded with the original head. At least one specimen sporting the mouthplate-less head has been found at retail, although since this occurrence has seemingly been limited to an isolated incident, it can be assumed to be a manufacturing error rather than a genuine variant.[6] The mouthplate-less head sculpt was eventually used officially for a later-wave redeco, Nightwatch Optimus Prime (see below).
Rodimus gained the help of the criminal Witwicky family, believing they would help him learn more about Earth. After fighting Goldbug for leadership of the Autobots, he renamed himself Rodimus Prime. His first attack on the humans was to take control of the base controlling a human military satellite and use it to blackmail the humans into making him the leader of the world. The Decepticons were able to break into the base, where Heatwave used his ability to control machines to have the satellite fire on its own controls and then destroy itself.[16]
During the period between December 26 2010 and January 31 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list was "Transformers Activator & Speed Stars Mini Vehicle". According to this discussion thread on Allspark.com, Rally Rumble Optimus Prime (as the figure is listed in the thread) was one of the figures distributed.

2. Piece diversity: Today the total range of piece types and the number of new piece types introduced every year has skyrocketed since the decade of the 80s. As a kid, the new pieces introduced every year were indeed one of the great answers to my parents’ pleas of “don’t you already have ENOUGH Legos?!?!” However, the quantity of new piece types again coupled with the broad color diversity again requires much more Lego to be purchased to attain that “critical mass”.

When Starscream attacked a power plant with the aid of his brainwashed ally, Skyfire, Prime carried Grimlock to the scene of the battle on the back of his truck mode. The Enemy from the Arctic During the conflict that followed, Prime's suspicions about Wataru were confirmed when the boy manifested a barrier to protect himself and Bumblebee and to help Skyfire overcome the influence of Starscream's mind-controlling helmet. Wataru was a Booster as well! Wataru's Power His past experiences naturally made Prime hesitant to put Wataru's power to use, but Osamu Kihara made the point that Wataru's power was invaluable for hunting down shards of the Energon Cube. Prime and Wataru headed out to investigate a local relic that Kihara suspected was a cube shard, and Wataru's powers soon confirmed the doctor's findings. Just as Prime was about to report back to Kihara, however, Megatron struck, demanding that Prime hand over both the shard and Wataru. Prime attempted to feign ignorance of Wataru's powers, but Megatron ignored his bluff and encouraged him to hand the boy over, lest he cost another Booster their life. Driven into a rage by the stinging barb, Prime violently attacked Megatron with his energon-axe, but as the duel raged, Megatron continued to question Prime's beliefs and his attitude. Unable to deny Megatron's accusation that he had hoped to use Wataru's power to defeat him, Prime lost his concentration and was taken down by the Decepticon leader. Despite what he had learned about a previous Booster dying, Wataru stayed true to Optimus and activated his powers, healing the Autobot's wounds and powering up his energon-axe into a huge sword. Summoning all his energy, Prime took down Megatron with one almighty slash, then collapsed into stasis lock. Optimus Prime's Secret

The Decepticons' initial strike came abruptly and brutally, devastating entire districts of Metropolis. Optimus was meeting with Hot Rodimus as this took place, and was nearly overcome with grief when Ratchet informed him of the carnage the Decepticons had wrought. Steeling himself, Optimus coordinated the city's defenses, ordering his troops to be dispatched where they were most needed to repel the invasion. Upon spotting an old enemy on one of the nearby monitors, Optimus geared up to go in the field himself. Arming himself with his favorite pistol, Optimus resolved to take down Megatron. Raid


For the Generation 2 toy line, the original Optimus Prime toy was altered somewhat and an electronic sound maker was added.[24] Later Generation 2 toys of Optimus were completely new designs, such as Combat Hero Optimus Prime, Laser Optimus Prime, and Gobot Optimus Prime, who could become a red Lamborghini car. In 2003, Takara introduced the Masterpiece MP-01 Convoy/Optimus Prime. While retaining the original concept of a transforming semi-trailer truck, this die-cast figure incorporated modern toy manufacturing techniques for improved detail and articulation, while, at the same time, captured the look of the cartoon character. It has since been released by both Hasbro and Takara Tomy in different variations. In 2010, a version of the Masterpiece toy, called Masterpiece Convoy Sleep Mode, was released, painted in dark colors to match the appearance of Optimus Prime after his death in the 1986 film.[25] In 2006, Hasbro introduced Alternators Optimus Prime, which turned into a licensed 1:24 scale model Dodge Ram SRT-10.[26] In 2011, Takara Tomy released MP-10 Convoy, a smaller, more show-accurate version of the Masterpiece Optimus Prime figure.[27]
Optimus Prime and his troops lay deactivated on the Fera Islands for three million years until G.I. Joe stumbled upon them one day in 1939. The Line The Autobots were reactivated by a repair drone and given new disguises, with Optimus Prime being reformatted into an unknown World War II-era human vehicle. He explained to Duke who they were, and learned that Megatron's Decepticons had been reactivated a year prior, and were currently wreaking havoc on Europe along with Cobra. While hesitant at first, Optimus Prime soon joined G.I. Joe in their mission to destroy Cobra and the Decepticons. Transformed After commanding the Aerialbots to get the Seekers out of the way, Prime advanced across the Fera Islands, but met resistance in the form of Rumble. Trial by Fire

LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.


The first reissue of the original Optimus Prime toy in North America since the Generation 1 toyline reached its end, this "Commemorative Series" edition of the figure was a Toys R Us exclusive. It was mostly identical to the original figure, save for some necessary modifications made for safety reasons: In the first instance of what would become a recognizable alteration to the mold, the toy's smokestacks were shortened, while the Combat Deck's firing missiles were elongated to prevent potential choking, as was the case with all other Commemorative Series figures' firing missiles. This release also had the trailer's launching feature removed.

In Titan Magazines' UK Transformers magazine, a comic strip on Optimus Prime, written by Simon Furman, would reveal where he was during the events of Movie Prequel #1. As he carries out his fateful plan to send the Allspark into space, the Autobot base is attacked by one of Megatron's drones with specific orders to kill him. As it locates the Allspark, Prime does the only thing he could think of to prevent it from transmitting its location to Megatron. He transforms into protoform mode and physically rams through it. Recovering in time to see the Allspark blast off, Prime is granted a vision of their war on Earth.

Part of the first wave of Age of Extinction: Generations Voyager Class toys, "Evasion Mode Optimus Prime" is an all-new figure based on the character's initial form in the film, transforming from a cab-over semi truck into a robot mostly similar to his previous movie design. The truck mode is heavily based on Generation 1 Optimus Prime's White Freightliner WFT alt mode in both sculpt and deco, although it draws a few details, such as the singular smokestack and wheel designs, from the heavily faded Marmon 97 seen on-screen. In robot mode, he sports faux-kibble windows and, amusingly, two false smokestacks. Unfortunately, due to being used with the transformation, he lacks the real elbow joint on the arm, which makes the lower section of the arm the only poseable section. Also, Optimus can wield weapons with longer posts while his arms are in a "default" 90° position.
On the day before the Transformers GT began, GT-R Prime found himself racing with GT-R Saber when they were both out for a test run. Though Misaki warned him not to get too invested in a practice race, Prime took the challenge seriously and won the race by briefly transforming into robot mode, thus tricking Saber into slowing down in anticipation of a fight. Test Run Battle! –Prelude– Prime earned the pole position for the Transformers GT, but this combined with his victory over Saber made him overconfident, and he was unprepared when Saber attacked him immediately as the race began and sent him flying. First Fast Attack! –Whoever Strikes First Wins– GT-R Megatron also targeted Prime during the course of the race, seeing him as his fated rival. One Shot and One Kill!! –Finishing Blow–
Alternity Convoy transforms into a 1:32 scale Nissan GT-R, featuring die-cast metal parts, an opening hood, trunk and doors, as well as an interior, complete with his feet and thighs being sculpted to form the back seats. This complex figure stands at 6.5" tall, and is armed with a pair of blasters on each arm. In the hyper-dimensional world of the oft-confusing Alternity fiction, this figure specifically represents the Optimus Prime of universal stream Primax 903.0 Beta.

Aware of the changes to the timestream and the potential for the entire Autobot race to be annihilated by Unicron, Optimus put into motion Operation Distant Thunder, a plan to undo the damage to the timeline caused by Ravage, restoring the events that were seen in the movie. This would mean that saving all the Autobots from Unicron would result in Prime and others such as Prowl, Wheeljack, Ironhide, and Ratchet would die per the original events. They hoped they would be able to at least partially avoid such an outcome by sending a message to their past selves about all they had learned.


Megatron is captured by the Autobot Targetmasters in the episode "Do Over". When Optimus learns Megatron has been captured, he rushes to be the one who kills his old enemy, despite the closing launch window of the Ark. When confronted by Optimus Prime, Megatron attempts to use the Autobot Targetmaster Nightstick to shoot the Autobot leader, but Nightstick takes control of Megatron's arm. Megatron then tricks Optimus into using Megatron's own sword to cut his hand off, freeing him from Nightstick. Optimus fails to kill his foe and misses the launching of the Ark, which has been taken over by Rodimus. He then takes out his anger on Blurr.

Like the previous Prime, it is loaded with features, though it ditches the first movie's Automorphing for the new Mech Alive gimmick. When a grey tab on his midriff is pressed, Prime's entire pectoral region "flexes", lights in his chest and eyes glow, and he declares "I am Optimus Prime" in Peter Cullen's voice. For the European release of the figure, to get past the language barrier, the Cullen sound clip is abbreviated to just "Optimus Prime"; in some regions, including Quebec and the UK (but only after a month or two), both versions were made available. A transformation sound effect activates when his torso is transformed, and once Prime is in truck mode, an almost unnoticeable button (a small square located beside the screw for the battery compartment, undocumented in his instructions) is revealed, which activates engine-idling noises.
A redeco/new-head retool of the Rescue Bots Hoist the Tow-bot figure, Optimus Prime transforms from robot into a tow truck. Pulling the tow truck's hook up converts him back into a robot. The panel on the top of the cab has been remolded with additional truck detail in place of the Rescue Bots logo on Hoist, while the Rescue Bots insignia on his torso is unpainted.
In the Cybertron universe, Cybertron was under attack by two of the Heralds of Unicron, Nemesis Prime and Ramjet. They had already damaged Alpha Trion, and while Ramjet engaged Vector Prime in a duel high above Cybertron, Nemesis Prime got past Sentinel Maximus and revealed his plan to use the Dead Matrix to drain Primus and use the energy to revive Unicron. Omega Prime, a combination of Optimus Prime and his brother, Ultra Magnus, appeared to challenge Nemesis Prime. The brothers recovered, only to receive Optimus Prime, bearing word of Vector Prime's death in battle. Prime and Magnus were subsequently seen planning the hunt for Unicron with Sentinel Maximus.[40]
The designs for the original 28 figures were made by Kojin Ono, Takashi Matsuda, Hideaki Yoke, Hiroyuki Obara, and Satoshi Koizumi. Hasbro would go on to buy the entire toy line from Takara, giving them sole ownership of the Transformers toy-line, branding rights, and copyrights, while in exchange, Takara was given the rights to produce the toys and the rights to distribute them in the Japanese market.
This Optimus Prime is an extensive screen-accurate redeco of the Dark of the Moon Supreme Class/Leader Class Striker retool, using the Ion Blaster accessory from the Buster Optimus Prime and the Toys R Us Japan-exclusive battle blade accessories. He also comes with the Knuckle piece and the Battle Hooks and uses the 2-2-1 articulated fingers featured from the second Asia Premium Series release. He also features a Japanese language sound box for his voice gimmick, replacing Peter Cullen's "I am Optimus Prime" voice line.
Epic Optimus Prime is a 22 inches tall, non-transforming Optimus Prime figure, featuring limited articulation in the waist, shoulders and wrists. His chest can be opened to reveal a command center with a seat and room to display at least three figures. His arms also feature one seat each to accommodate more figurines. The back of his arms and legs are hollow with "shelves" that allow even more figurines to be displayed.
Smash & Change Optimus Prime is a simple figure that transforms by "smashing" the rear end of the truck/the robot's feet into the ground. He features only elbow articulation in robot mode, and includes a sword accessory that can be held in his hand or mounted on the side of his truck mode. The handle on the rear of his truck mode is molded to emulate his Vector Shield.

The first commercialized yo-yos in America were sold in vast majority by entrepreneur Donald Duncan and children couldn't get enough of them. The design was elementary: two wooden or plastic discs, connected by an axle with a string tied to it. To keep the user from flinging the yo-yo comically through the nearest window pane, the string featured a tiny finger loop at the opposite end. A loop that, as we all remember, tightens relentlessly with each toss until the finger tip is a healthy shade of purple.

Seibertron member, carytheone, has directed us to CarScoops.com, which has revealed that General Motors are to be auctioning off four of its Transformers Movie Camaros from Transformers: Revenge of the Fallen, Transformers: Dark of the Moon, Transformers: Age of Extinction and Transformers: The Last Knight. The car itself was as much of a star as the Transformers themselves and even the actors, so the interest is bound to be high. These are surely the auctions for “big bucks” Car - Read More


The first release in the Asian-exclusive Asia Premium Series toyline is an extensive redeco of the previously-Japanese exclusive Striker Optimus. He features a comprehensive paint scheme directly based on Jetpower Optimus Prime, with blue pinstriped flames, lots of silver paint, and vacuum metallized parts, although his hands are left unpainted in favor of painting his mirrors silver. Along with his standard accessories, he also comes with 2 battle blades, which were previously exclusive to Toys"R"Us Japan. He features the "We must stop the Decepticons!" voice chip, but batteries are not included. Rather helpfully, his instructions are supplemented with text instructions written in English for all the steps, as well as the additional photographs used for the previous Striker Optimus toy.
We're sure we're not telling you anything you don't already know when we say that Hot Wheels are miniature die-cast cars with dynamic multi axular momentum technology (ie, they roll). They are usually based on real-life production cars but sometimes are modeled after bad acid trips, with wheels added later (for the rolling). Shortly after the introduction of the cars, Mattel launched various tracks to take full advantage of the cars' rollability.
Many of the small features and electronics of the original Masterpiece mold are left out. Instead, this Convoy features better overall cartoon accuracy (chest interior, head, etc.), an extensive red paint job that covers much of his red plastic, corrected robot mode proportions, improved articulation, and its gun can now collapse and store inside a compartment on its back in either mode. In addition to Convoy's trailer, which can transform into Combat Deck, it also comes with Roller, a small Spike Witwicky figurine, a die-cast metal Matrix of Leadership (with a clear blue plastic center), and an energy axe that slips over Convoy's right hand. Spike can fit inside the cab in vehicle mode, ride in Roller's seat, or fit into any of the seating compartments inside Convoy's trailer. Roller has options to plug in Convoy's gun or pull Convoy's trailer, and the trailer itself can store Convoy's weapons in any mode. Although not easily breakable, care must be taken for posing the index fingers; extending the finger even far would cause it to pop off.
When I was a child in the 1960s, I bought most of my own Lego, using money from paper routes I had from the ages of 7-16. But the items I bought we not ‘kits’. They were small boxes of standard bricks. Each box contained only a single shape and colour, but you could find most of the basic shapes 1×1 or 1×2 or 1×4 or 1×8, 2×2 or 2×3 or 2×4, bevels, doors or windows, if you found the right box. The boxes were only 50 cents, and had an average of 12 bricks per box. That works out out to about 4-5 cents per brick. The kits were expensive, but buying the standard boxes was a lot cheaper, and that is what most people did back then. With my paper route, at the age of 7 I could buy 100 pieces per week using my own money. Name any 7 year old that afford to do that now!
Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball-joints.
Each arm features flip-out blades that trigger when a button on the forearm is pressed. Each of these blades has a Cyberglyphic symbol on it. The blades severely restrict Prime's arm articulation when retracted, as they get in the way of the kibble, but as there is very little one can do with Prime's arms without causing the blades to deploy, this is hardly noticeable.
IDW's Transformers Collectors Club exclusive comic story, Revelations part 6, is set after the defeat of Galvatron, but before Optimus Prime's mission to start a new Space Bridge project. In this story, the Autobots from the IDW series Robots in Disguise, Optimus Prime, Ultra Magnus, Sentinel Maximus, Downshift, Perceptor, Alpha Trion, Over-Run, Anti-Blaze, Checkpoint, and Scythe, meet the Autobots from the animated series, Cybertron Optimus Prime, Jetfire, Override, Scattorshot, Red Alert, Hot Shot, Lori, Bud, and Coby Hansen, and thank each other and remembering those who were lost in the battles.[40]
Optimus Prime is a redeco of Revenge of the Fallen Optimus Prime with predominately red forearms and red/silver thighs, which it was meant to be a Generation 1-inspired deco. He comes bundled with redecos of The Fallen, Megatron, Jetfire, and Starscream in a Kmart-exclusive five-pack. To date, this is the only Hasbro release of this figure that acknowledges the combining feature between Jetfire and Optimus Prime.
A Deluxe sized version of Energon Optimus Prime. Looks like a smaller version of the Leader class toy, without any trailer or drones. Can Powerlinx with other Energon Autobot toys. This toy was a Toys-R-Us store exclusive in the U.S. and was packaged together with a downsized Energon Megatron. In Japan this toy was packaged together with Kicker and a Star Saber accessory.

All of the Tiny Titans were sold blindpacked. However: there's a tiny clear window in the back to peek at the item inside, making the task of getting the ones you want easier. Every collectible card included in Tiny Titans has a scannable insignia sticker on it. Scanning the badge unlocks a random amount of Energon "currency" and a randomized bonus power-up item, and can only be scanned once per day. It's honestly quicker and less redundant to say which toys don't have this feature.

First Edition Optimus Prime is, as his title suggests, the first toy available to the public from the Age of Extinction toy line. Prime is an all-new Leader Class-sized figure, featuring his new Western Star "5700 OP" concept truck vehicle mode and his updated robot mode from the film (well, mostly based on his initial design rather than the final design in the movie). His transformation is much simpler than his counterparts from the previous three movie lines, being billed as transforming in "15 easy steps." His torso, shoulders, upper legs, and the vehicle mode grill are all completely chrome with the exception of minor blue and red details painted on his chest. However, this comes at the expense of his smokestacks and wheels being bare gray plastic, whereas they are chromed in the film. His simplified transformation also comes at the expense of having a very bulky "backpack" of kibble composed of the rear of the truck cab and the fuel tanks, limiting his shoulder and hip articulation. However, his Truck kibble can be detached from the main figure to form the majority of his vehicle mode on its own.
In search of new energy sources, Optimus led a team to central South America. When they spotted Mount Sheelah, their two human friends John and Tim Gordon explained volcanoes, and, believing it to be of possible use, the Autobots went to examine it. During a battle with the Decepticons over the volcano, Optimus was convinced by the two humans to retreat, ultimately saving them when Mount Sheelah erupted. Terror of Mount Sheelah After discovering that the Decepticons were kidnapping humans, Optimus sent Bumblebee to scout the Decepticon base. When Bumblebee returned with the Decepticons' global crystal, Optimus was able to use it to blackmail the Decepticons into letting the humans go. Bumblebee to the Rescue
On Cybertron, Optimus Prime kicked back to do a little bit of paperwork and reminisce. With Shockwave defeated, Cybertron was enjoying a new era of peace. He was interrupted by Hot Rod, who reported that a group of "pesky humans with their peashooters" were giving an Autobot team on Earth a hard time. Prime suspected Cobra's involvement and counseled Hot Rod not to be so dismissive of the humans. The Art of War #1 When the team returned to Cybertron and mysteriously vanished in the Gladiator Zone, Prime was prepared to go search for them, but was convinced by Hot Rod to stay behind and organize a peace ceremony. The Art of War #2
This version of Ultimate Class Beast Hunter Optimus Prime is exclusive to Cybertron Con 2013. While Prime itself is unchanged, he has been packaged in the box with his backpack plugged into his back, allowing the cannons to rotate when his spiky stomach-fenders are pushed down. The box itself also has slightly different text and graphical layouts, is encased in a large, slip-on outer covering, and features a designated number as part of the Thrilling 30 line.

Every two weeks, Seibertron.com brings you a Top 5 list related to all things Transformers written by me, your fellow editor. These are our opinions so what matters most is what you guys think of the topic or list, and I hope to see your own lists or comments on omissions and ranking. Let's have fun! All previous lists can be found here. Top 5 Best Cliffjumper toys With Cliffjumper having a surprise appearance in the Bumblebee movie I figured we were due for a rundown of the best - Read More
General Hawk stated in an interview that his typical transportation in Axiom Nexus was his Convoy colleagues. As the seats of General Optimus Prime's vehicle mode were manufactured at the same location as the VAMPs of his universe, Hawk was able to find a degree of familiarity in the strange world of Axiom Nexus. Andromeda - Axiom Nexus News, 2016/05/01

Near the end of the series, in what is generally regarded by fans to be his most impressive feat, Optimus Prime takes on Galvatron without combining with any other transformer. Traditionally, throughout the three series and RiD, Optimus Prime has been shown to be physically weaker than Galvatron. At the end of the intense fight, Galvatron proved stronger than Prime, but Prime managed to destroy Galvatron with Vector Prime's sword.
Optimus became the leader of the Autobots for a time, then disappeared, leaving his people to be ruled tyrannically by Megatron.Targetmasters Megatron never stopped seeking out his old foe, rewarding any of his troops that provided him with information that could lead to Optimus's whereabouts. The Golden Boys As for the Autobots, they were uncertain exactly as to why Optimus had disappeared; some believed Optimus had simply abandoned his troops, while other believed he was fulfilling some greater purpose and would return to them in their hour of need. Ultimately, it was Snake-Eyes and Duke who found the Autobot leader, lost in the void between dimensions. Form Follows Function There, the three of them became ensnared by the Quintessons. They escaped the extra-dimensional entities' mind-probe and made their way back to normal space. En route, Optimus learned from Duke that Bumblebee had traveled to Earth and met his demise there. His human companions went off to help their friends on Cybertron, while Optimus headed for T.H.E. P.I.T. on Earth, eviscerating numerous Coltonbolt satellites as he entered the atmosphere. Everybody Hates Metroplex
Available exclusively from Japanese clothing company A Bathing Ape in July 2011, concurrently with a range of exclusive Transformers t-shirts, "Convoy Reissue BAPE Ver." (コンボイ復刻版 BAPE® Ver.) is a redeco of the original Optimus Prime toy sporting a unique new green color scheme, along with a tan trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese Optimus Prime packaging.
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