Of particular note to Prime completists is that this otherwise traditional reissue of the Generation One Prime cab has a brand-new head sculpt which is essentially a miniaturisation of the Masterpiece/20th Anniversary Prime's noggin. Not only does this give the "classic" Prime toy a more show-accurate head, it's also the first iteration of this familiar mould in which the head is actually poseable. Being one of the better-articulated early Generation One toys, Prime can finally look in any direction he can aim.
Two custom-made pieces (presented in robot and vehicle mode) by the Hasbro Transformers team as the grand prize for G4TV and Jumpcut's contest for fans to remix selected Transformers clips. Won by TFW2005.com member James Zahn, this one-of-a-kind (well, two-of-a-kind) piece is an almost fully vacuum-metallized Leader-class Optimus Prime in red, silver and blue (based heavily upon Generation 1 Optimus Prime), presented with a custom display base with an embossed silver Autobot insignia and a perspex display case.
Instead of his trailer, Prime can alternately combine with Armada Jetfire, who forms a pair of legs, as "Jet Prime" (Jet Optimus on the cartoon, or "Jet Convoy" if you own the Japanese version). In addition to this, Armada Overload can form a pair of massive cannons that attach to either Prime's base mode, or mount over the shoulders of his super robot torso (with either his trailer or Jetfire as legs), forming Optimus Prime Megaweapon (or Magna Convoy).
A giant-sized transforming Optimus Prime figure is set to be released for the third film. The set comes with a Leader Class-sized Optimus Prime figure and a trailer that transforms into his Omega Combat Armor - both of which combine to form Prime's Ultimate mode.[126] This set will be released on August 1st, 2011, a month after the film's premiere.
This figure was made available again, without any changes, in 2015, this time in new packaging resembling the then-concurrent packaging design for the Generations line, but replacing the name "Generations" with "Authentic Transformers". It was also given a new Hasbro product code number and UPC barcode, thereby technically making it a separate product. In 2017, it was re-released again, this time in a minor variant of the 2014 version's packaging (including the original product code number and barcode) that now lacked the reference to the non-existing "Reveal the Shield" gimmick.
A slight redeco of Takara's Deluxe-size Optimus Prime was released as part of a special set commemorating both the 20th anniversary of Transformers and the 30th anniversary of its progenitor, Microman. Coming with an exclusive metallic redeco of Takara's Kicker, which was based on the Microman body, this Prime featured a chromed grill where the original had painted plastic, and supposedly slightly shinier plastics. Very slightly.

Using their network of human allies, the Autobots tracked the Decepticons to Stanley Lake. When Optimus learned that the Decepticons had taken over the hydro-plant, he lured them out into the valley in front of the dam so that Jazz and the humans could flood the valley, washing the Decepticons away. Menace at the Dam Starscream attempted to defect as part of a ploy to get a spy into the Autobots' midst, but Optimus wasn't fooled at all. He and his men concocted a false plan which they shared with Starscream, and while the Decepticons were subsequently on a wild goose chase, Optimus's team smashed the Decepticon base flat. As they let Starscream go, Optimus couldn't help mocking him. Espionage!!!!!
The Autobots tracked SARA's energy signature to a decrepit old building. While a team headed by Jazz stormed the building's main floor as a distraction, Optimus, Hot Rodimus and Brawl infiltrated its basement covertly. Coming upon the Decepticons' inner sanctum, they found Megatron having already wired SARA into his own body! Horrified by this development, Optimus demanded to know what Megatron was planning to do. The true extent of Megatron's megalomania was then revealed; the Decepticon leader planned to use SARA's energy to become ruler of all space-time, even if it meant destroying his home dimension in the process. Both Hot Rodimus and Brawn were knocked aside by Megatron in short order, leaving Optimus with no back-up and few options. Deciding he needed to take down Megatron, even at the cost of his own life, Optimus transformed to vehicle mode and rammed the Decepticon. He then lost consciousness...
With the major threats taken care of, Optimus Prime turned his and the Autobots' attention to identifying and shutting down the rogue projects taking place across Earth using stolen Binaltech technology and secrets. It was during one of these missions that Optimus Prime faced off against Nemesis Prime, both in Binaltech Dodge Ram forms. Initially, things looked bad for Optimus Prime, as he was no match for his opponent's spectral armor. However, the Protector merged with Prime, and the enormous power that resulted allowed Prime to reflect Nemesis Prime's final attack, obliterating the evil Decepticon. Optimus Prime recalls the union of the two sparks being familiar, from an event in the distant past. Optimus Prime is reassured by the Protector about "the seeds of the future" and the Protector is revealed to be Optimus Primal.
There is another factor that comes with the sticker shock. As I showed before, LEGO has had $100+ sets for a while. However, only recently have they produced sets even more pricy than that. When we were kids, the $100 set was the pinnacle of LEGO. It was the set we all aspired to own. It was the set we all went straight to at the store. Of course we rarely ended up with that set, but that was our dream.

In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.


When IDW Publishing received the rights to the series, author Simon Furman was hired to oversee the line. Furman decided that the Generation 1 continuity "was in need of ... a contemporary restart"[15] so that the comic could retain a modern audience. Furman's revised continuity establishes Optimus Prime as the present-day leader of an Autobot army spread across the galaxy in small units, waging a covert war against teams of Decepticon infiltrators over resource-rich worlds. The Stormbringer miniseries explains that the Transformer homeworld of Cybertron is a dead planet, ravaged by an ancient cataclysm caused by the Autobot-Decepticon War. Prime had been forced to ally with his arch-rival Megatron to end the destruction. In the series, the interference of Jetfire and the Technobots, in a plot organized by the Decepticon Bludgeon, alerts Prime to the possibility that the Cybertronian cataclysm might be re-ignited and spread to other planets. Prime calls in the Wreckers, meeting them on the surface of Cybertron in time to witness the return of the being called Thunderwing, the focal point of the apocalypse. The combined efforts of Prime, the Wreckers, Jetfire, the Predacon-led Decepticons, and a unit of aging Centurion drones are barely enough to render Thunderwing inert.
This highly accurate model kit of Optimus Prime is a Japanese exclusive. It is extremely possible, and comes with his two swords that can be mounted either on his fore-arm, or the hand can be removed and it placed in the wrist via ball joint. His appearance is based on his Dark of the Moon look, as it his "Abbs". The head can be made either with the face-plate on or the face-plate of which reveals a detailed face. Interestingly though, he doesn't come with any of the guns he uses in the films, though it is thought he can hold Buster Prime's gun.

Kabaya's second candy toy of Energon Optimus Prime was released as part of the Hyper Transformers series. This non-transforming figurine depicts Prime in his lesser-seen combined mode with Wing Saber: "Fight Mode", as Hasbro called it, or "Cannon Mode" in Japan. The figure's shoulder cannons came on a separate sprue in-package and had to be removed by the buyer. Prime's head can be removed and attached to the Hyper Transformers Omega Supreme figure, creating Optimus Supreme. As a candy toy, Prime came with a stick of gum.

As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures.
While I don’t think anyone should complain about the price of Lego, I have to say that I don’t think our nostalgia for the 80s/90s is at all misplaced -it really was a better time to be a yuppy/young parent. There were more and better jobs available with better pay, benefits, and less required prerequisites. Young adults today have to work a lot harder to maintain the same lifestyle our parents had..of course there are exceptions, if you are especially gifted you can still make it in today’s world.
His main gimmick, however, is his quintet of "Firebreath Cyclocannons"—spring-loaded dragon-headed missile launchers mounted on an ornate, rotating circular contraption attached to his back/roof. Turning the handle on top makes the backpack rotate and cycle through each cannon, and pressing the handle's button will trigger and fire whatever cannon is at the top/front. When the cannons are cycled through in robot mode, his eyes and windshield-chest light up, and one can alternatively rotate (but not fire) the cannons and activate his light-up features by pushing down on the fake spiky fenders on his stomach. Out of the package, the handle itself comes detached to allow the rest of the toy to fit.
The Transformers: Prime toyline hit shelves in November 2011. Originally, Hasbro played coy with the series receiving a toyline at all, emphasizing that it was a television series first and foremost. There were initial plans to release a small assortment of three Deluxe figures (Bumblebee, Arcee, and Starscream) in the Generations line before they were moved into the expanded "First Edition" launch line.
The instruction manual for the MP-04S Convoy Sleep Version reveals a hidden message saying that Rodimus will be the next installment in the Masterpiece series. Concept sketches of the figure were released online in July 2010. The figure is a faithful modern recreation of the original G1 toy. Gimmicks include retractable binoculars, spinning saw blade and the Matrix of Leadership, but the figure's main feature is the ability to transform into both Hot Rod and Rodimus Prime. The transition between the two incarnations involves rotating the face, extending the legs and adjusting the spoiler on the back.

Hot Rod is featured again in Maximum Dinobots. Returning to Earth to continue his search, Hot Rod arrived at the gates of the Machination's complex, and Scorponok prepared himself to deal with the intruder. Unfortunately, Hot Rod found himself fighting well out of his weight class as he was man handled by Scorponok, who cheerfully bashed his face in, put out one of his optics and snapped his leg. The Headmasters dragged him into Scorponok's control room where, with absolutely no prompting, the big man explained his entire plan for the Dynobots, Skywatch and the Machination. Hot Rod seemed less than impressed with this rather mundane approach, which ticked Scorponok off enough for him to point out that it was obviously just the first stage in his master plan. He was also warned to remain awed or he'd be of no further interest. When the Dynobots and newly arrived Monsterbots seemed to turn Scorponok's plan on its head, Hot Rod burst out laughing, at which point, Scorponok ordered him taken out and shot. In the lift to the surface, Hot Rod suddenly erupted in flames, killing his captors, but draining his power supply. Weakened and with a crippled leg, he collapsed on the floor.


Optimus Prime is composed of two parts, his truck cab and his trailer. His new truck cab is reminiscent of the original Optimus Prime truck cab, but is constructed entirely of plastic, lacks vacuum-metalized plastic and has no clear windows. It also transforms differently in that the front of the truck is no longer the robot mode's chest. His chest is now formed out of the truck's cabin rear, styled after his cartoon appearance. He is armed with two long black rifles, based in part upon his cartoon rifle.
A Toys R Us-exclusive item, this Titanium two-pack features the previously released War Within Optimus Prime and the upcoming War Within Megatron figures. Also included is an exclusive variant cover War Within comic book. Missing, however, is the unique base that comes with all single-pack 6-inch Titaniums (including the original release of War Within Optimus). The Megatron figure is also lacking its base, this despite bases for both figures being depicted on the instruction sheet.
As the battle wore on, Optimus attempted to drive the Autobots too wounded to outrun the Beast themselves to safety, carrying them within his trailer. Jetfire showed up in time to rescue most of his passengers, leaving Optimus to deal with The Beast on his own. Seeing a city coming closer over the horizon, Optimus attempted to reach the Dinobots one last time from within The Beast. As his former troops remained unresponsive, Optimus led The Beast to its doom, blasting it a few more times before leading it to fall into a chasm. Optimus himself was rescued from the fall at the last possible moment by Jetfire’s timely return. As the two of them looked on at the Beast’s inert form, Optimus wondered out loud if their battles would truly ever come to an end. The Beast Within Part 2, Consequences

Shortly after reaching the other shore and taking out Skywarp, Prime witnessed the gigantic Bruticus bust out of the Terrordrome and attack everything around him. With Superion gone, Prime knew that there was only one way to stop this rampaging monster, and ordered his Autobots to evacuate the humans while he went looking for the Matrix of Leadership. He soon found that Snake-Eyes was in possession of the artifact, but was under attack from Megatron. Prime attacked Megatron, keeping him at bay while telling Snake-Eyes that destroying the Matrix would kill Bruticus. The ninja complied, only to learn that Optimus had left something out of the story: smashing the Matrix would kill all the Transformers, including Prime himself. Looking at the Autobot leader's body, the Joes knew that Prime had been aware of this, and had deemed it a necessary sacrifice to save the humans. The Iron Fist
This set's Optimusses are based on the Prime incarnation. The larger Optimus is a smaller, simpler build than the first big kit, and makes use of ball-and-socket parts for increased articulation. It also carries a spring-loaded missile launcher. The Optimus Kreon's tampographs are based directly on the Prime cartoon model, though he carries an energon axe akin to the one from the War for Cybertron games. He also has a clear-blue extra "energon" torso piece.
Following a battle which left him grievously wounded, Optimus Prime's entire structural integrity and circuitry processors were reprogrammed into a sleeker, stronger, combat-ready configuration. With a new giant laser-targeting rocket launcher, ripple-fire missile blaster and armor-piercing discs, Optimus was ready to immobilize Megatron once and for all.
Optimus Prime and his troops lay deactivated on the Fera Islands for three million years until G.I. Joe stumbled upon them one day in 1939. The Line The Autobots were reactivated by a repair drone and given new disguises, with Optimus Prime being reformatted into an unknown World War II-era human vehicle. He explained to Duke who they were, and learned that Megatron's Decepticons had been reactivated a year prior, and were currently wreaking havoc on Europe along with Cobra. While hesitant at first, Optimus Prime soon joined G.I. Joe in their mission to destroy Cobra and the Decepticons. Transformed After commanding the Aerialbots to get the Seekers out of the way, Prime advanced across the Fera Islands, but met resistance in the form of Rumble. Trial by Fire
After the events of Transformers Animated the Stunticons set up a Stunt Convoy show in the city of Kaon and use it as cover to attempt to break Megatron out of his detention at Trypticon. Their attempts are thwarted thanks to the efforts of Cheetor, Optimus Prime, and Sideswipe. The Stunticons are placed in detention with Megatron and an attempt to rescue them was made by the Decepticons Blot, Mindwipe, Oil Slick, Scalpel, Sky-Byte, and Strika.[143]
A Deluxe-sized figure sold only in Japan and Asian markets by Takara Tomy. The package consists of a highly poseable skeletal frame called a Core Body, along with parts to assemble the Core Body to either a Protoform mode or robot mode. In Protoform, the figure can transform into an atmospheric Entry Mode. The figure with robot parts is able to fully transform into vehicle mode.[87]
A golden-chrome redeco of Cybertron Metroplex was offered as a contest prize in the December 2005 issue of TV Magazine, and came with an equally blinged-out Legends/EZ Collection Optimus Prime figure. Fifteen of this set were available as prizes in the initial contest; a single Metroplex was later offered as one of many prizes in a Takara website contest, but this version came only with the standard metallic paint version of Prime.
Released as part of the Energon Igniters Power Plus Series subline, this Optimus Prime is a Scout-sized mold that converts from robot to truck based on his appearance in Age of Extinction in just a few steps. His only articulation is the swiveling upper arms & pivoting arm joints, and his fuel tanks also doubles as a flip-out cannons, activated in vehicle mode. As with all Nitro and Power Plus figures, Optimus also comes with an energon core, which allows his vehicle mode to propel forwards.
In a completely different scenario, Optimus agreed to Prowl’s plan to go on the offensive and try and discover the full extent of the Decepticons’ plans. Optimus nominated Prowl, Bumblebee and Mirage to go along with him on the mission. The group refuelled with the gas that Sparkplug brought back from the Autobots’ secret storage area, and took off. The group soon happened upon the Decepticons’ lab in the middle of a barren, polluted wasteland.

During the war, Optimus was killed in battle by Megatron, but was eventually resurrected. The Fight Begins Coming to the dire realization that the war against the Decepticons had become a never-ending arms race, Optimus Prime challenged Megatron to single-combat, with their troops acting as witnesses to their terrible and final clash. The battle between both faction leaders ended with Megatron beaten down and goading Optimus into delivering the kill shot...


This Voyager-sized Optimus Prime is an all new mold (with a similar transformation scheme to Age of Extinction Voyager Class Galvatron, notably the shoulders, rooftop backpack, and the leg/wheels combo) based on his Leader Class figure. He features a similar but different transformation scheme, which results in a somewhat clean robot mode, although most of his vehicle kibble hangs on his back. He also features the sword & the shield based on his final design in the movie, albeit the sword being painted similarly to the Armor Knight Optimus Prime's sword. His Sword can store underneath his Vehicle mode or his robot mode backpack, while the shield can be stored on the truck's fifth wheel hitch, which can also tow the trailer included from the Japanese exclusive Mechtech Voyager. Although the pectoral armor can be slightly pushed up a little bit further, the pieces have to actually stop at where the rectangular pegholes are located.
Takara's release of Optimus Prime the following year made a few changes, noticeably replacing the gold paint and plastic of the Hasbro toy with bright yellow and much brighter gold. The deco has been tweaked to be a bit closer to the original prototype glimpsed in early catalogs, with yellow added back to cab Prime's feet and the cab grill painted silver, and the Super Mode's waist getting much more paint. This version of the figure was never burdened with the mobility-inhibiting shoulder tabs. Completing the Super Mode combination triggered a new clip of Prime shouting "Convoy, ready for battle!" in Japanese instead of generic mechanical sounds. Late in the run, JUSCO stores offered this toy with blind-packed "Space Galaxy" versions of the individual Destruction Mini-Con Team members, one toy per box.

Optimus had Bumblebee and Huffer plant false information to mislead the Decepticons. As the Autobots were in need of a new power source, he sent Cliffjumper to find Doctor Heath Blaisedale and had to apologize to the doctor after Cliffjumper kidnapped her. Persuading her to help them, the Autobots traveled to the solar plant to make use of her solar reactor, only to find the Decepticons were already planning to attack it. While the other Autobots re-energized, Optimus protected them from an attack by Starscream, Thundercracker and Skywarp. Ravage abducted Blaisedale as a diversion, forcing Optimus to lead a team and rescue her. When the team returned, the plant was already under attack and Optimus helped the Dinobots drive them off. Unfortunately the Dinobots totaled the plant in the process, and Optimus promised Blaisedale the Autobots would help her rebuild. In return, Blaisedale organized a meeting with the President of the United States so the Autobots could forge an alliance. Sun Raid (Listen 'n Fun)


The SS-03 version of Takara's Deluxe-class Optimus figure, based on the Anniversary release, was released in Hasbro markets in a two pack with the smaller Japanese Megatron figure. There are some tiny but notable differences between this and the Anniversary figure; the Hasbro version uses a more neutral dark-gray for the main body as opposed to the Takara version's blue-tinted dark-gray, plain dark-blue plastic rather than dark-blue-with-sparkles, and plain yellow paint for the cab's lights rather than sparkly-yellow/gold.
It took two further years, but this figure was eventually released as part of the Japanese counterpart to the Alternators line (Binaltech) in 2008. Binaltech Convoy features some additional paint details, like his silver pelvis, additional patterns on his shoulders, and red paint on his engine-gun, and like all Binaltech figures, he also includes die-cast metal pieces. Unlike previous Binaltech releases, a bio-card was not included.
The use of a G1-based Orion Pax design and an Aligned-based Optimus Prime design with Movie Optimus Prime packaging art makes it hard to know where on the wiki this should go, but given the general movie-themed bent of the Tribute line, we're putting it here. Continuing the tradition, the 2-pack was first released in some Asian countries like Taiwan without any prior announcement from Hasbro itself. A few months after the 2-pack's release, Tribute Optimus Prime & Orion Pax saw worldwide release through Amazon, including an Amazon Japan listing bearing a The Last Knight ID number.
In the United States, Prime was only available in a special two-pack with a similarly unique Classics Megatron toy, and the specially-produced "The Ultimate Battle" DVD (which is, inappropriately enough, entirely about the Unicron Trilogy). The two-pack (including the DVD) was also available as a Walmart exclusive "Bonus Value" version with two randomly selected members of the Cybertron Giant Planet Mini-Con Team, in the combinations Overcast/Longarm, Overcast/Deepdive and Deepdive/Longarm. International markets, including European countries, saw the two-pack in a considerably smaller, differently-shaped box that was lacking the DVD case (the DVD was instead made available separately). In addition, Mexico, Singapore and some European countries such as the Netherlands and Hungary also received the two figures on individual cardbacks. For the United States market, the two-pack was rebranded and re-released in 2003 Universe-branded packaging later in 2007, available from Dollar General, Big Lots and KB Toys, and again in 2010 Transformers-branded packaging in 2011, this time available from Dollar General and Big Bad Toy Store.
Having been removed from toy store shelves after 1985, Optimus Prime was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie premiering that year. He cost $21.50 and 5 Robot Points. He was also offered in 'The Autobots Have A Special Mission For...' mail-away pamphlet and came with a special "Movie Edition Certificate" and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
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