It should also be mentioned that a few years back, I think around 2009 roughly, TLG started using smaller boxes for the same size sets. It was part of a move to not only save money, but also become greener as a company. Because the sets now take up less physical space on the shelf, and boxes with the same number of pieces appear smaller than sets from previous years, it could also contribute to the perception that you are getting less for your money today. In reality they are one and the same product.

Apparently, early plans for the shield were to have it colored gold and silver, but it was later changed to gray and red. When a hand-painted prototype of the toy was first displayed at the 2013 New York Comic Con, the shield was colored yellow and silver; in addition, the original versions of the official Hasbro stock photos also depict the gold color, but the versions featured on the back of the toy's packaging were edited so they would accurately depict the final toy's colors for the shield. Meanwhile, the versions of the stock photos provided to websites and online retailers depict the shield in its final colors for the robot mode, whereas the vehicle mode photo is the unedited version featuring the shield's original colors. Furthermore, UK-based retailer Argos also featured unedited versions of the stock photos for both modes in one of its catalogs, causing some confusion among fans.[5] Sometimes, the spring loaded "Automorph" feature in his head is too strong and causes the head to fly off...
Generations "Combat Hero Optimus Prime" is a metallic-blue, gunmetal, and red redeco of United Laser Optimus Prime, having the retooled tab, and being based on the canceled Generation 2 Combat Hero Optimus Prime figure, sporting a red mouthplate inspired by the official catalog image for the unreleased toy (packaged samples had featured a traditionally colored gray mouthplate). He comes packed with a (vaguely) Generation 2-styled Deluxe Class Autobot Jazz, as well as unchanged releases of Generations Legends Class Thundercracker and Motorbreath.
Released exclusively in Asia, Shadow Spark Optimus Prime is a redeco of the Age of Extinction Leader Class Optimus Prime, featuring dark grey plastics, weathered deco patterns, and some opaque plastic which was recasted from transparent plastics. He features a scratched Autobot insignia on the right side of his sleeper-cab, and a Cyberglyphic on the left side of the front hood. Some weathered parts does not match well with some other parts (the fenders, for example).
On a version of Cybertron where Energon shortages have left many of the surviving Autobots and Decepticons all-but immobile, Hot Rod opted to be converted into a smaller and more efficient Micromaster, and thus retained his mobility. Detesting the corrupt system that has fallen into place, Hot Rod seeks to reform Cybertronian society from within the established government, while his former comrade Grimlock joined the resistance in an effort to bring down the old order. Feeling this approach to be no better than Megatron's rebellion that triggered the Great War, Hot Rod opposed Grimlock's efforts, particularly when his plans came to include using the G-Virus to turn a large number of "Builders" into immobile clones of Galvatron, unaware that the effects would also spread to a number of Maximals, Predacons, and Micromasters. Fortunately, Grimlock was betrayed by one of his own men, who destroyed most of the virus, though not before one Cybertronian was infected.
All of the Tiny Titans were sold blindpacked. However: there's a tiny clear window in the back to peek at the item inside, making the task of getting the ones you want easier. Every collectible card included in Tiny Titans has a scannable insignia sticker on it. Scanning the badge unlocks a random amount of Energon "currency" and a randomized bonus power-up item, and can only be scanned once per day. It's honestly quicker and less redundant to say which toys don't have this feature.
This Japanese e-Hobby exclusive is a redeco of Targetmaster Kup, made to represent the character Orion Pax from the cartoon episode War Dawn. He transforms into a Cybertronic pickup-truck thing. His truck bed has a peg-hole to mount his partner Barrelroller, who also serves as a hand-held weapon. The set also came with a re-deco of Wheelie as Dion.

Generation 2 Optimus Prime comes with all his original accessories, as well as two major new play features. To increase his arsenal, he is armed with a pair of black missile launchers that fit in his fists and fire red spring-loaded missiles; these launchers were retooled from the G.I. Joe figure Barricade. Secondly, he comes with an electronic "sound and lights module" that can either plug into the front of the trailer (where it resembles the air conditioners used on refrigerated trailers), or hook onto Optimus's back in robot mode (via a new slot sculpted into the cab robot). Unfortunately, the soundbox is heavy enough that doing so can easily overpower Prime's hip joints, causing him to topple backward. The soundbox features a large, vacuum metalized Autobot symbol on its front, and three grey buttons which trigger two flashing red LEDs on either side of the module, and a trio of sound effects: a truck engine noise, a laser gun sound effect and a garbled voice that said "I am Optimus Prime!". The module also features ports on either side into which the missile launchers can peg.
Leader class figure, this is his form used in the Cybertron television series. Can combine with Leobreaker (or Nemesis Breaker) and/or Cybertron Wing Saber, and can use Metroplex's axe or Vector Prime's sword. At first, Optimus Prime's (Galaxy Convoy in the Japanese version) alt-mode is a futuristic firetruck, although some believe it to be some sort of mobile weapons platform (the show itself treats it as a firetruck). This can also transform into a wing mode, with wings and cannons on each side of the truck. In addition to his standard robot mode, he can combine with his rear 'trailer' section to form a heavily armed super mode. That trailer section can also form an independent weapons platform, usable by anyone. His face, designed in the classic Prime style, merges the two mouth-plate elements - a slitted version to expose his mouth, like Beast Wars Optimus Primal did on the television series and a full mouth-plate which can rise to cover it.[60]

Optimus and Prowl secretly guarded a shipment of microchips that could be used to imbue sentience onto robots. Posing as the lorry transporting the precious cargo across the Yorkshire Dales, he was attacked by Megatron and Rumble who sought the microchips to create an army of Decepticons. With your help, Optimus may or may not have been successful in keeping the microchips out of the Decepticons' hands. Highway Clash


A Japan-exclusive release of the Voyager Class figure with a trailer and a different Mech Tech weapon. The trailer opens like the original G1 toy and fits up to two Deluxe Class vehicles of the same toy line. In addition, the trailer can hold over 20 Mech Tech weapons. The supplied Mech Tech weapon is a blaster with a retractable blade designed similarly to Optimus' forearm swords.[123]

This Cybertron spin pop consists of a generic handle with an Optimus Prime sticker, topped with a figurine of Prime through which the included lollipop slots. When the handle is squeezed, a manual gear mechanism spins both the figure and lollipop—no batteries necessary! The handle was also redecoed in orange for a Megatron spin pop, with a figure of the Decepticon leader on top.
He next appears in Transformers: Energon, the only time during the Unicorn Trilogy where Prime is not the main protagonist. In Energon, set ten years after Armada, he is no longer able to combine with his trailer. Instead, he has been gifted with the Spark of Combination by Primus, allowing him to combine with the quartet of vehicular drones in his trailer. Fire One, Copter Two, Digger Three, and Submarine Four, can each form either an arm or a leg when they combine with Prime, creating his super mode. Later, Prime gained the ability to combine with fellow Autobots Wing Saber and Omega Supreme, the latter case creating Optimus Supreme.

"Bot Shots" Optimus Prime had many confrontations with his Megatron counterpart, crashing into each other in vehicle mode and then slugging it out in robot mode. Battle for the Matrix Bot Shots commercial Bot Shots Dragon Track Commercial One Bot Shot Optimus and Megatron belonged to neighbours, and taunted one another when their owners left for school. They both burst out of their respective houses, destroying the windows on the way out and colliding in mid-air. Battle for the Matrix Bot Shots commercial
The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original release. However, his trailer was cast in black plastic, with the original blue and silver striped sticker replaced with a red and silver one that had "Optimus" in large block letters on it. The trailer also featured a soundbox attachment with a sculpted Autobot symbol on the front. The soundbox could activate a truck engine noise, a laser gun sound effect and a (badly) garbled voice that said "I am Optimus Prime!". This soundbox could also be attached onto Optimus Prime's back and be used as a sort of backpack.
Having been removed from toy store shelves after 1985, Optimus Prime was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie premiering that year. He cost $21.50 and 5 Robot Points. He was also offered in 'The Autobots Have A Special Mission For...' mail-away pamphlet and came with a special "Movie Edition Certificate" and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)

Optimus Prime transforms into a red and blue semi truck of likely fictitious origin. In keeping with the simplified transformation scheme of the Rescue Bots line, Optimus Prime transforms from truck to robot when his legs are folded down, at which point his head, arms, and hands emerge; folding his toes into position will finish the transformation.
Powermaster Prime's animation model as used in the commercials and as a character guide for the Marvel comics is a composite of the second and third designs. The body of the model is actually a straight tracing of the concept lineart for the third version (including its different rifles and twin faux shoulder stacks), with a slightly simplified drawing of the second version's head drawn on top.
A highly CG-accurate sculpt of Optimus Prime's head with a built in voice-changer. It also has several sound effects and quotes from the movie. The voice-changer has three settings, giving more accurate alteration of the user's voice (though this is still debatable; most voice changing technology is pretty crummy, at least in toys). Much like the Ultimate Bumblebee figure, this toy will hate your wallet too. While it only costs 30 bucks, if it's anything like another Hasbro voice changer, it will suck batteries up like they were some kind of square candy holder.
The TakaraTomy version, part of the first wave of Movie Advanced Series toys, is dubbed "Classic Optimus Prime", and opts for a deco closer to Prime's previous on-screen appearances, omitting the blue paint on his feet and hands to reveal the gray plastic underneath, and adding new paint details all over. Instead of painting it in clear light blue, his light-piping eyes is neutered with opaque light blue paint. In terms of quality control, at least one sample has missing it's silver paint on the head's left cheek.
Another release of the Leader Class Optimus Prime figure, now redecoed from the original Revenge of the Fallen Leader Class mold, but with the gimmick-less arms from the Supreme Class retool, and a pair of articulated fingers which was not previously used for the original release. He also retains his pair of Energon Swords and Hooks, and his Knuckle piece. He also retains the fuel tanks that can combine to form his ion blaster. In terms of deco, he features a darker plastic color and paint (which resulted in a two-tone shades of silver & gunmetal), which is meant to go with this line's Jetfire.
This occurs in a Japanese toy line, animated series, and mobile video game called Q-Transformers. Specifically, the video game is called Q-Transformers: Mystery of Convoy Returns. Both Bumblebee and Optimus Prime are able to switch between their Generation 1 and movie modes in the series and game-- specifically Q-Transformers: Mystery of Convoy Returns. Strangely, though, when he’s in Generation 1 mode, he’s not a Volkswagen but another small, quirky car: a Daihatsu Copen. The show is pretty meta, with the characters being aware that they’re toys and they even talk about the Mystery of Convoy video game that they’re in.
After the Combiner Wars, Optimus watched the reconstruction efforts. Not wanting to overstay his welcome and preferring to leave Cybertron's leadership in its existing hands, he bid farewell to the Mistress of Flame and Windblade and departed for parts unknown. Aftermath and Rebirth On the way, he received a vision of future events from the Matrix and headed back towards Metroplex City. There, he met up with Megatron and told him of his vision, believing that the Combiner Wars and Trypticon's attack were signs of a greater threat, one that would lead to their ultimate destruction. Megatron laughed off his concerns, and the two parted ways. The Fight Begins
At BotCon 2005, Hideaki Yoke revealed that Optimus Prime (or more accurately, Diaclone Battle Convoy) was not designed by a single person, but rather a team of Takara designers as the one who was originally assigned the job had fallen behind. It is said that a young Shoji Kawamori was also a member of this team at some point, who would design THS-02 Convoy over 20 years later. The patent for the toy, however, lists Hiroyuki Obara as the designer.
When Bumblebee, Hound and Spike brought a badly-damaged Starscream back to the Ark, Optimus struggled with the ethical implications of allowing Wheeljack and Ratchet to mess with the Decepticon's logic circuits, but gave them the go ahead. Starscream proved to be amnesic, and Optimus was able to take the opportunity to help him as much as possible, even physically preventing Megatron from retrieving his former lieutenant when Starscream opted to stay with the Autobots. Though Starscream left as soon as he regained his memory, Prime reflected that they'd learned that maybe it was possible to reason with a Decepticon. Redemption Center
Released as part of the Single Pack assortment, Optimus Prime is a show-accurate, non-transforming die-cast vehicle based on his alternate mode. He features through-axle construction, allowing for super-speedy racing on smooth surfaces, and his car mode is compatible with many tracks and playsets from Hot Wheels and Matchbox. He features 4 wheels, as opposed to the Legion Class' 6 wheels & his larger toy's 10 wheels. Optimus Prime also comes with a collector's flyer.
After a long period of stalemate, Prime grew frustrated at the lack of progress his troops were making against Megatron's forces. To remedy the situation, he ordered the creation of several new Transformers who would be perfectly adapted for combat on Earth. The first among these was Pirhana. Piranha's The Official Transformers: Generation 2 Annual profile But one of the Autobots' great victories came not through superior numbers or firepower, but trickery and cunning. As part of a plan devised by Optimus Prime's new second-in-command Prowl, the Autobots allowed Starscream to "overhear" that they had uncovered an ancient Cybertronian ship with the means to return to Cybertron. They then stationed themselves around the vessel, atop of Table Mountain in Africa, and awaited the inevitable Decepticon attack over its possession. Optimus met Megatron in battle, but ordered his troops to withdraw after a brief skirmish, declaring the Decepticons too powerful to hold back. Once the Decepticons claimed their prized and entered the ship, they found themselves locked inside it. The ship then shot up away from the planet, leaving the Decepticons without the means to control it. Though the Autobots knew this wouldn't rid them permanently of the Decepticons, they were satisfied with a brief period of calm while they were off-world. Day of the Decepticons
Starscream was my first transformer. I got it because my parents bribed me to climb to the top of the pole in the gym class. Shit was scary. Do they even make kids do that anymore? Anyway, I protected that with my life. Sorry to hear about yours. I didn't have siblings at the time but within a few years I did have some who pretty much did destroy everything they touched. Luckily by then I was a teenager and figured out good hiding places for important stuff.
Optimus Prime's Japanese name is "Convoy", which is named after his original name "Battle Convoy" in the Diaclone toyline, because the name "Optimus Prime" is difficult for Japanese kids to remember and pronounce.[2] All Optimus-inspired characters were called variations of Convoy in Japan up until the 2007 Transformers film, at which point TakaraTomy changed their minds and began using the name Optimus Prime as well. Presumably to avoid confusion, this change includes the Generation 1 version of the character as well, who is now called Optimus Prime in newer products and fiction such as Transformers United and Transformers: All Spark, though his name remains Convoy in material aimed at adult collectors such as Alternity and Masterpiece.
In this incarnation, Optimus Prime is the main protagonist and shows a near-xenophobic reluctance with interacting with other cultures, believing that such interaction would cause more harm than good. Consequently, he prohibits his team from mingling with the locals of Earth, Velocitron, and the Jungle Planet during their search for the Cyber Planet Keys. This attitude was drastically changed when Prime realized that the only way to acquire the Cyber Planet Keys from Velocitron and Animatros was to play by their laws.
LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.

Prime filled one of the chase figure slots for the tenth wave as well. This rare figure was the same as the regular Super Mode PVC, except instead of wielding his Convoy Gun, Prime was armed with the Star Saber sword. As with the previous chase figure, it could only be found in one out of every ten cases, and took the place of the full-colour Prime figure in that assortment.
Now I'm 30, so I don't know exactly what transformer toys you grew up with, but I had a bunch of the "Beast Wars" toys. Which with my nostalgia glasses on seemed much more detailed in my memory than what these new Transformers toys look like they are advertising on their website. However searching for a picture of my Optimus Primal toy... it isn't quite as detailed as I remembered. So my point is that it is probably a bit of nostalgia making you think yours were so much better than what they have now.
As with all Action Master toys, Optimus Prime himself could not transform. His sculpt is based heavily upon the The Transformers cartoon model, though the colour scheme may be based upon his Powermaster (pre-supermode cab robot only) body, with blue forearms as opposed to just blue fists, although unlike the Powermaster cab robot it has blue thighs as well. His truck cab vehicle and the trailer do transform, though neither have robot modes. The truck cab can transform into a small plane, while the trailer transforms into a battle station with turrets that several Action Masters can man.
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This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it.
As the Universe War began, Optimus Primal was shown a myriad of Transformers from across all timelines that he could choose to recruit into his Children of Primus in the battle against the Minions of Unicron. One such possibility was a Transformer who was either Thunder Clash or Optimus Prime, but, regardless, Primal chose Depth Charge and Rhinox instead. Homecoming

Legion Class Optimus Prime has been found at Family Dollar and Dollar General stores in the United States. A later variant repleaced the red Autobot insignia with a black version. This later version was also released at general retail in Australia, New Zealand, Europe, and Russia. In Singapore it was released together with Bumblebee and Starscream as part of the promotion for Age of Extinction in selected cinemas.


As one of the first Transform Jr toys, this version of Optimus Prime was released under the early name for the series, Transform Gōkin. As a smaller, simplified version of the original Generation 1 Prime figure intended as a low-cost alternative for younger children, Prime features a similar transformation, with a removable head in addition to fists, but lacks rubber tires and translucent windows. As with most other Transform Jr figures, he lacked any of his major accessories, coming only with his rifle and a cardboard replacement for his trailer that had to be assembled by the buyer.
Once combined, DaiKenzan has three new phrases (spoken in Kenzan's voice), while DaiGekisou has four (in Gekisoumaru's voice). In either combined form, pressing and holding the button activates an additional, longer phrase for their "final attack". DaiGekisou is armed with a scissors-esque "shuriken" made from combining Optimus Exprime's two swords, while DaiKenzan simply wields them separately.
 This is an arbitrary line but it is a line that needed to be drawn. There have been many promotional sets over the years which have very few pieces but carry a higher price because of their promotional status. These can range from keychains to individual minifigs to seasonal items. They are not representative of the typical price of a LEGO brick and therefore should not be included in the evaluation.
In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
On another beautiful day, Optimus sat under a tree with Bumblebee and Hound, discussing the Decepticons. A while later, Beachcomber reported that Grapple had shot at him. Optimus smelled a Decepticon plot and led an assault on their headquarters, only to find that Grapple had been injected with a cerebro-shell, placing him in Decepticon control. Battle commenced, during which Grapple was freed and helped them defeat the Decepticon. Afterward Optimus said it all had been worth it to get Grapple back. Insecticon Attack!
The character of Optimus Prime first appears in the 2007 Transformers film as the leader of the Autobots in the search for the Allspark. He intends to destroy it, even if it means sacrificing himself, before the Decepticons can use it to create a new army to conquer the universe. After arriving and scanning a Peterbilt truck, Optimus greets Sam Witwicky and Mikaela Banes, introducing his men and explaining why they have come to Earth. During the final battle, Optimus slays the hate-filled Decepticon Bonecrusher and faces his ancient enemy, Megatron. Unable to match Megatron in combat, Optimus urges Sam to push the Allspark into his chest, which will destroy them both. Instead, Sam rams the Allspark into Megatron's chest, destroying it and killing the Decepticon leader. The film ends with Optimus sending out a deep-space signal, inviting other Autobots to join them on Earth.
Available exclusively at the Tokyo Toy Show 2012 (along with Prime Shining Optimus Prime), Black Optimus Prime is a very minor redeco of the previously unreleased Gentei! Gentei! black version of Henkei! Henkei! Convoy, itself a redeco of the Classics Voyager Class toy. As such, Black Optimus Prime is mostly cast in black plastic, with some gray parts, translucent red windows and teal paint operations.

The largest 2007 Transformers movie Optimus Prime toy, Leader Class Optimus Prime featured, at the time, the most accurate representation of the CGI designs' complex transformation sequence. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel hitch is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.


Rodimus Prime/Minor is a character who appeared in season 3 of the Transformers Animated series. He is a homage to the Generation 1 version of the character Hot Rod.[17] He wields an energon bow-and-arrow weapon of his own design.[18] On March 31, 2009, Derrick J. Wyatt, lead Transformers Animated Character Designer posted an image of Rodimus' vehicle mode, which is described as a futuristic muscle car that is mostly based on a 2008 Dodge Challenger with some elements of a 1969 Ferrari Daytona. This was revealed at the 2009 BotCon where Hasbro released an action figure of Rodimus Minor. It showed that the 2008 Dodge Challenger parts of Rodimus' vehicle mode were mostly based on the back, top, and sides of the vehicle, while the 1969 Ferrari Daytona parts were found in the front of the vehicle, most notably, the headlights.
Released exclusively in Japan, Bumblebee Legendary Optimus Prime is an all-new Leader Class mold, taking many cues from the Age of Extinction Evasion Mode Optimus Prime mold. His head can also switch into either maskless or masked faces. He also comes with an Ion Blaster, which can be pegged on his 5mm compatible hands and can store on his back. His truck mode can tow Convoy's (MP-10) trailer.
Optimus suffers from a design flaw that many other Voyager Class figures in the Combiner Wars line experience: the detents, or "click points", on the heavily-ratcheted outward motion of his hips (which also form the hips of his torso mode) are few in number and very far apart. As a result, Prime's legs have great difficulty assuming the natural "A-stance" formation that the angled design of his foot sculpt seems to have been meant to accommodate. Likewise, when forming the torso of Ultra Prime, the interactions of the knee-lock mechanism and the hip detents almost always force Ultra Prime's legs into either an awkwardly knock-kneed arrangement or an equally awkward, and often unstable, bow-legged posture (as seen in the image to the right) that prevents Ultra Prime from standing flat-footed. Unlike Motormaster, this version of Optimus was the only one to not receive the improved hip ratchets implemented in its future releases in some shape or form by Hasbro, though they would be used for the Battle Core redeco later in the line. However, there are third party ratchet replacements for the hips.
One of the single rarest Lucky Draw Figures in existence, this "Custom Color" redeco of Super Optimus Prime was limited to only one in the world. It was the grand prize of a coloring contest held in Septemeber 2005's TV Magazine, in which entrants colored in lineart of Prime with the deco they wanted to see. The winning entry was in green, blue and gold, while ten runners-up received one of five gold or five silver Lucky Draw versions of Prime.
A Supreme sized version of Optimus Prime, based on the Voyager class figure design.[153] When pushed forward, the upper torso spins and transforms, with the transformation sound indicating the completion of the process. The right arm has an axe-swinging action while the left arm has a punching action. Includes show-accurate battle axe that features retractable blades and a spinning jet flame. Also features sound effects and pre-recorded dialogue ("My name is Optimus Prime!", "Let's go!" and "Bring it on!"), as voiced by David Kaye.
Released as part of the Single Pack assortment, Optimus Prime is a show-accurate, non-transforming die-cast vehicle based on his alternate mode. He features through-axle construction, allowing for super-speedy racing on smooth surfaces, and his car mode is compatible with many tracks and playsets from Hot Wheels and Matchbox. He features 4 wheels, as opposed to the Legion Class' 6 wheels & his larger toy's 10 wheels. Optimus Prime also comes with a collector's flyer.
Prime's new trailer is essentially a heavily armed version of the original, with two double-barreled heavy laser cannons mounted on two arms with visible fists. The rear has a fold-down ramp to allow the storage of a smaller transformer, or perhaps spare accessories. The trailer can be transformed into a Powermaster battlestation that can allow other Powermaster engine figures to man the heavy laser cannons.

Based on his appearance in War for Cybertron, Generations Optimus Prime transforms from a red, blue, and silver robot into an "armored truck mode." He comes with a hand-held rifle that is held via either of its two 5mm posts, and can fold up to store in either mode. He features additional 5mm ports on his forearms, roof, and front-wheel panels. Optimus has a stylized sculpted Autobot insignia on his back, as seen in the game, but it is obscured by kibble.
Part of the sixth wave of Custom Kreons, and the first (and only) Robots in Disguise-themed wave, Optimus Prime uses the new 2015 Kreon construction with the hollow waist-peg and "raised" hands.. He comes with a buildable parts rack on which to hang/store his extra pieces. Unlike the previous Custom Kreons, he no longer features a chromed helmet, and comes with an extra clear-plastic helmet, torso, legs, and his arms, plus a chromed Bazooka (originally from the Kre-O Battleship sets), and some kind of a dual pick-axe with a clear red staff.
Cyber Slammers Optimus Prime is an amazingly cute truck that transforms into an amazingly cute Autobot. "Slam" his robot mode down into car mode and he rolls along for a while, then snaps back up into robot mode. Sure to please the toddler you brought with you to the PG-13 movie! Like most Cyber Slammers, Prime manages to cram most of his vehicle mode's major details into a compact, super-deformed version of that mode.
In an amusing (but glaring) example of poor quality control in a Takara product, the back of the packaging features a small amount of Engrish, notably the word "kinetic" being written as "Kinetick". The bio also mentions the elemental metal as the "Cyber-Matter" living metal, which is used for the Aligned continuity family. Oddly, TakaraTomy's stock photo of the robot mode figure was later used as a cutout "battle figure" included with Telebi Magazine's Burning Megatron.

The cab is yet another iteration of the original Optimus Prime/Convoy toy, based on the Ultra Magnus retool, as distinguished by the elongated hubcap pegs on the front wheels. Indeed, the iPod-aesthetic, all-white deco would make you think this figure should be Magnus, but no, the packaging clearly says "Convoy", making it twice in one year that Takara has released a white-redeco Prime that isn't Magnus.
Optimus Prime is primarily voiced by Peter Cullen in most of his incarnations, who voiced him in the original series. Following the production of the 2007 film, Cullen reprised his role for the sequels and supporting media and would even voice Optimus in later series such as Transformers: Prime. Optimus has been voiced by a number of other voice actors in other series such as Neil Kaplan, Garry Chalk, and David Kaye in the series Transformers: Robots in Disguise, Unicron Trilogy, and Transformers Animated, respectively.
Note: Although American importers shouldn't have too much trouble, those living in parts of the world using higher strength A/C current outlets should be warned NOT to simply plug the A/C adaptor in with only a socket adapter, as this will overload the device and fry it completely. Buying the appropriate kind of universal A/C adaptor and a stepup/stepdown transformer (the electrical kind) with advice from an electronics specialty shop is recommended.
Commander class figures all come with translucent weaponry, and feature some amount of translucent plastic in their bodies (blue for Autobots, but a variety of colors for Decepticons), a feature designed around interacting with the line's vehicles (see below). Each vehicle is equipped with an "Energon Booster", a light-up accessory that can plug into the Commanders' weapons or into the posts and ports on the figures' backs to illuminate them with "glowing energon power".
Just as Marvel Comics produced a companion comic to the original Transformers toyline that differed from its animated counterpart, so did Dreamwave produce a comic to go along with the Transformers: Armada and Energon lines that owed little to their animated fellows. This incarnation of Optimus Prime, however, is not particularly different from his animated counterpart in personality.[51][52]
The two sides found themselves equally matched until the Constructicons merged into The Devastator. The tables were turned once more when the Dinobots appeared, and mercilessly slaughtered the Constructicons. The Decepticons' plan foiled, Optimus decided that the Autobot-Decepticon war had come to an end, despite Megatron's protests to the contrary. He and his Autobots then drove away victorious. Battle for Earth

Billed on his packaging as "BIGGEST Optimus Prime Toy!", Ultimate Optimus Prime consists of an articulated tractor-trailer. The cab can transform into a "normal" Optimus Prime on its own, roughly equivalent to a Voyager in size and complexity, though with a lower degree of screen-accuracy than most large Optimus toys. Prime has 5mm fist holes, as well as additional 5mm ports on his front wheel wells and both sets of external fuel tanks. Four of these remain available in robot mode. The trailer has twelve more 5mm ports. Despite this, the toy comes with no weapons scaled such that the cab-only robot can usefully wield them.
Really great, well-researched article. I think you hit the nail on the head here – the fact that there are more expensive sets than ever before affects perception. Also, I’m pretty sure the presence of a baseplate (light but large) in the old sets made them seem bigger. I don’t like the lack of baseplates in new sets – it does make them seem smaller.
Optimus Prime returns in Transformers: The Last Knight, which is set three years after the events of the previous film. Having been frozen in the vacuum of space, Optimus has been drifting on the far reaches of Earth's solar system for some time. However, he later crash-lands on Cybertron, its atmosphere reviving him. He then confronts the being currently in control of the planet, a powerful sorceress named Quintessa, who professes to be the maker he is searching for. Optimus is easily subdued by Quintessa, who convinces him that he destroyed Cybertron and reveals that the Earth is actually Cybertron's "ancient enemy" Unicron. Redubbing him "Nemesis Prime", Quintessa brain-washes Optimus and tasks him with retrieving her stolen staff, with which she plans to drain Earth/Unicron's life force so that Cybertron can be restored. Nemesis succeeds in retrieving the staff, but is hindered by Bumblebee, whom he engages in a fierce duel. Nemesis nearly kills Bumblebee, but when the normally mute Bumblebee suddenly speaks, urging Prime to remember who he is, the sound of his oldest friend's voice is enough for Optimus to return. However, Megatron, revealed to be in league with Quintessa, swoops in and steals the staff from Optimus. Prime is then attacked and sentenced to death by the Guardian Knights for aiding Quintessa, but he is saved by Cade Yeager, who convinces Optimus to correct his mistake. Optimus leads the Autobots in the attack on Quintessa's lair, during which he slays the Infernocons and defeats Megatron. Optimus then attacks Quintessa, distracting her long enough for Bumblebee to shoot and seemingly vaporize her. At the end of the film, Optimus and the other Autobots return to Cybertron, unaware that Quintessa is actually still alive.

Available in the Timelines "Generation 2" 2-pack alongside Sgt. Hound at BotCon 2015, General Optimus Prime is a redeco of Generations Voyager Class Roadbuster based on the cancelled Generation 2 General Optimus Prime toy. He transforms into an off-road vehicle and comes with numerous weapons, all of which peg via 5mm post onto his vehicle rear/legs, shoulders, upper & lower arms, and hands: a spring-loaded, missile-firing launcher, a pistol, a rifle, and two small cannons that respectively form the scope and stock of the rifle. All of his weapons can combine to form an unwieldy superweapon. It was unknown if this figure has the loose ratcheted shoulder joints from the Legends release of the mold.
Prime comes with all the accessories of his previous release, although his ever-changing ion blaster is now somewhat confusingly cast in blue plastic. He features one major additional accessory: an electronic display base sculpted with the image of the Matrix and the Autobot insignia. Pressing the insignia's crest triggers a series of electronic soundbytes, mostly quotes from the movie recited not by original actor Peter Cullen, but by Hasbro's in-house actor, Ron Hayden: "Autobots, transform and roll out!", "I want you to make a special run to Autobot City," "Megatron must be stopped!", "All we need is a little energon, and a lot of luck," and two samples of the classic transformation sound effect, one ascending, one descending.

Optimus was able to rally Autobot factions from across Cybertron to the cause and launch an all-out attack on Shockwave's fortress. He headed the assault himself, but broke rank when he saw the image of Shockwave blasting Ultra Magnus upon one of the many monitor screens planted around the Decepticon's headquarters. Optimus charged in to confront Shockwave, beating down all opposition along the way. Coming upon Shockwave's throne room, Prime was greeted by Ultra Magnus, who pointed him towards a secret passage through which Shockwave had absconded. Leaving his wounded brother to rest, Optimus barged into Shockwave's secret chambers, only to be overpowered and have the Matrix ripped from his chest. With it, Shockwave was finally able to activate Vector Sigma. Countdown to Extinction Stalling, Prime listened as Shockwave recounted the history of Cybertron, and eventually Ultra Magnus arrived, having recovered, to attack and defeat Shockwave. Prime and Grimlock helped him escape from the fortress as it crumbled to the ground. With Shockwave's defeat, the Autobots would now be able to start rebuilding Cybertron towards true peace... but Optimus remained troubled by Shockwave's motives; he recognized that Shockwave would not be urged to action by mere fancy. Optimus pondered what greater threat awaited Cybertron for Shockwave to so thoroughly plan for its arrival. Revelation The injuries Prime took in this conflict necessitated a prolonged restoration period in stasis. Both he and Ultra Magnus were tended to by Perceptor and Hoist as they recuperated. Generation 1 #0 Though Magnus recovered in due course, Optimus's systems had received a more severe shock due to the Matrix being forcefully removed from his frame. Thus, he needed additional time spent in recovery before he could reboot. Black Sunshine
After his attack on Optimus Prime, Megatron was thrown out of the Ark when Blackarachnia activated the ship's defense systems. However, he was not thrown far enough and the Predacon managed to reenter the Ark and blast the Autobot leader, decisively erasing the Maximals from the timeline. A Change to the Agenda This had the effect of producing a wildly different timeline.
The price per minifigure has definitely gone up in the past 5 years. You used to be able to get 4 minifigs (along with some other stuff) at the $9.99 price point, now these are $12.99. And there are fewer minifigs in most $19.99, $29.99, etc. sets now. Lego Minifigures Series 1 was $1.99 each, subsequent series $2.99 each – I know it’s supply and demand, but it still feels kind of exploitative. I admit the cleverness of the builds keeps improving though.

In the United States, Prime was only available in a special two-pack with a similarly unique Classics Megatron toy, and the specially-produced "The Ultimate Battle" DVD (which is, inappropriately enough, entirely about the Unicron Trilogy). The two-pack (including the DVD) was also available as a Walmart exclusive "Bonus Value" version with two randomly selected members of the Cybertron Giant Planet Mini-Con Team, in the combinations Overcast/Longarm, Overcast/Deepdive and Deepdive/Longarm. International markets, including European countries, saw the two-pack in a considerably smaller, differently-shaped box that was lacking the DVD case (the DVD was instead made available separately). In addition, Mexico, Singapore and some European countries such as the Netherlands and Hungary also received the two figures on individual cardbacks. For the United States market, the two-pack was rebranded and re-released in 2003 Universe-branded packaging later in 2007, available from Dollar General, Big Lots and KB Toys, and again in 2010 Transformers-branded packaging in 2011, this time available from Dollar General and Big Bad Toy Store.
While the Transformers animated series came to an end in America in 1987 after The Rebirth, production was continued in Japan with three new, exclusive animated series spin-offs to continue the story. The first of these series, Transformers: The Headmasters, supplanted the events of The Rebirth. With the Decepticons defeated, the Autobots entered into an even closer relationship with Earth. The Autobots also began the colonization of other worlds, the first of which was the planet Athenia, where Optimus Prime was stationed. It soon became apparent, however, that the consequences of releasing the energy of the Matrix to cure the Hate Plague were more far-reaching than Optimus had anticipated. Without the energy of the Matrix to act as a balancing factor, Vector Sigma had become destabilized. The Decepticons suddenly returned to exploit this, assaulting Cybertron in order to seize control of the mega-computer. Prime took a squad of troops to aid in the battle on the planet. When the arrival of the Autobot Headmasters tipped the battle in their favor, Prime broke off from the main attack and headed down into the depths of the planet, planning on stabilizing Vector Sigma at any cost.
LEGO is not ignoring the lower priced market, however. As we can see from the chart below, the average price of a set of LEGO has been relatively stable since the 80s2. Even with the average piece count of sets increasing over time, the average price has remained stable. This shows that for all the larger expensive sets being released, they are also releasing plenty of average priced sets that balance out the average. Not only has the size of sets increased but so has the number of sets released per year (prices are in US dollars).
For this re-release of Masterpiece Convoy, Takara submitted to the biggest desire fans had for the figure and produced a full-size, fully transforming plastic and die-cast metal trailer. The trailer opens up into Convoy's Combat Deck, with storage for its accessories and a functional repair drone, though Roller is conspicuous by its absence. Like the original Combat Deck, the drone can extend through holes in the roof and front of the closed trailer, and the interior has enough room to accommodate one Alternators figure in vehicle mode. Some reports suggest that the paint on this figure's chest chips more easily than past editions.
This creation and expansion of the secondary market in conjunction with LEGO now marketing some of their products to an older audience has made the prices of some old sets increase exponentially.  On the extreme range, there is the UCS Millennium Falcon that is selling new for upwards of $2,000 (and close to $1,500 USED!). It sold for $500 new in 2007. Even non-licensed sets can run a premium, such as the Cafe Corner that was one of the original modular buildings. It was $150 new and now it can sell for over $1,000.
When the warlord Shokaract, powered by Unicron's Dark Essence, traveled into the past to secure his own future, the occupants of J'nwan decided to act. Optimus Prime, Megatron, Soundwave, and Grimlock joined Sandstorm on prehistoric Earth during the time of the Beast Wars where the battle with Shokaract had already begun. When the Covenant arrived to vanquish the Dark Essence and defeat Shokaract, Optimus Prime and the others escaped through portals as that timeline was erased from existence. Terminus Departure
At about 2/3 the size of the Smallest Transforming Transformers, this diminutive version of the original Generation 1 Optimus Prime toy is the smallest figure of the Autobot leader made to date. It was sold as part of Takara's blindpacked Mini Toy Shop Collection line, a series of miniaturized figures from numerous classic Takara toylines, including Transformers, Microman, Licca-chan, Choro-Q and others. Both of Prime's modes are represented by non-transforming individual figures, which come together in a two-pack. In-box, his truck form is even packed in a miniature recreation of his original Japanese packaging, which also includes a shrunken version of his sticker sheet. A tiny version of the original Takara Transformers catalog completes the set.
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