This new smaller mold of Optimus Prime features a similar transformation to the original toy. Unlike most transformable figures in this line, Optimus completely lacks 5mm fist holes. Compared to the finalized toy, the product photo on the back of the box has a number of deco differences, most notably silver thighs and white accents above the front windows in addition to those below. The same box photo and the more deco-accurate stock photo (right) also neglect to fold out his fists, which is the only other step in his two-step transformation.
Released by TakaraTomy as part of a 2010 promotion honoring the "future era" of the original cartoon (which was set in 2010 in Japanese continuity, you see!), this exceptionally morbid re-release of the Masterpiece Convoy figure recolors the Autobot leader in blacks and greys, representing his dead body from The Transformers: The Movieā€”but don't worry, kids, it's actually a "sleep mode", according to the figure's name! Limited to 2010 pieces in Japan (see what they did there?), it comes with all its customary accessories, including the Perfect Edition trailer, redecoed where appropriate: the trailer itself has become translucent, its energon-axe is now transparent grey, and Megatron, in another movie homage, is rendered in translucent purple, evoking the scene depicting his transformation into Galvatron. The figure was also released in other parts of Asia as a limited edition of 2010 as well, combined with the Japanese edition for 4020 total. The Japanese version denotes "Serial Number in Japan: ####/2010" on its bio card with the number out of 2010, while the Asian version denotes "C1 - ####/2010" with the number out of 2010 on its bio card.
In addition, it is very difficult, if not impossible for the vehicle mode to tab together properly. The entire cab assembly breaks apart very easily as the tabs lack sufficient friction to keep it together, resulting in either a gap forming between the front windows and the hood or part of the hood raising up. The pipes that are supposed to connect to the bottom of the smokestacks also don't swing out far enough to properly do so if the feet are tabbed together completely. When attempting to complete the cab assembly, it is advised to apply upward pressure on the front side barrels while pushing the cab downwards. A misassembly error is also present on all versions of the mold, where the roof hinges that connect the sides of the cabin are reversed.

Alternatively, if Optimus chose to retreat either when initially confronted with the overwhelming Decepticon threat, or after realizing that his troops are too weak to fight after ordering them to concentrate their firepower equally amongst the intruding Decepticons, the ensuing underground adventure can have multiple outcomes; the Autobots become the captive of the Insecticons, forcing Optimus to either entrust Beachcomber with the fate of his troops, or to bargain with the Insecticons for the safe release of his Autobots; or dealing with the theft of the Sun-Pak by either duelling Megatron for the device's ownership, stealing the Sun-Pak back from the Decepticons or charging Mirage and Buster with the device's retrieval. If Optimus duels Megatron for the device, he either wins through brute force or by being more "cunning" than Megatron and destroying the device before the Decepticons can claim it as their victory prize. If Optimus attempts to steal the Sun-Pak under the Decepticons' noses, Optimus is shot by Megatron when the Decepticon leader notices Optimus and Smokescreen skulking towards the Sun-Pak. The Autobots nonetheless retrieve it when Smokescreen blots out the sun with his emission fumes, forcing Megatron to pass the Sun-Pak towards Buzzsaw in order to bypass the Autobots' smog cover, only for Optimus to intercept Megatron's pass and drive away with the Sun-Pak in Autobot possession. Finally, if Optimus has entrusted the Sun-Pak's retrieval to Mirage and Buster, the Autobot leader makes the duo swear not to engage the enemy for fear of their safety. If his Autobots keep their promise to him, Optimus is called in alongside the rest of the Autobots when the Insecticons are discovered, and Optimus leads a successful ambush towards the Insecticons, at the cost of the Sun-Pak itself. Attack of the Insecticons
Generations "Combat Hero Optimus Prime" is a metallic-blue, gunmetal, and red redeco of United Laser Optimus Prime, having the retooled tab, and being based on the canceled Generation 2 Combat Hero Optimus Prime figure, sporting a red mouthplate inspired by the official catalog image for the unreleased toy (packaged samples had featured a traditionally colored gray mouthplate). He comes packed with a (vaguely) Generation 2-styled Deluxe Class Autobot Jazz, as well as unchanged releases of Generations Legends Class Thundercracker and Motorbreath.
Prime comes with a unique Cyber Key, designed after the twin-handled appearance of the Matrix of Leadership, bearing the code l8p3. When inserted into the cannon that the rifle is part of, a pair of additional spring-loaded missile launchers flip down from the its sides. Slotting the key into the electronic cannon opens up the panels covering the front of the barrel, unlocking a different sound with its button is pressed. The paint job of the key is the principal difference between the Hasbro and Takara versions of the figure; the Japanese release features a metallic gold paint border around the key, furthering its resemblance to the Matrix. Other differences include more thoroughly painted knees and leg-armor cannons, yellow-painted signal lights above the cab, and the use of metal hinges to hold on Prime's wing tips, which were removable on Hasbro's version, and came disconnected in-package.

In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.

Menasor cut off Prime's escape and handed him the Reflector trio, who confronted Prime with a hologram of Serpent O.R. The new Decepticon leader carried Megatron's memories and information downloaded from Soundwave, from which he learned of the Matrix of Leadership. Serpent O.R. offered Optimus a trade: hostages and peace if he handed over the Matrix. Optimus agreed.
Following a battle which left him grievously wounded, Optimus Prime's entire structural integrity and circuitry processors were reprogrammed into a sleeker, stronger, combat-ready configuration. With a new giant laser-targeting rocket launcher, ripple-fire missile blaster and armor-piercing discs, Optimus was ready to immobilize Megatron once and for all.
In the "Transformers" film, the robots had more of an alien feel to them to fit the theme of an alien invasion. The robots (stated by Optimus Prime) in the film are actual sentient organisms and not just giant, mindless, and mechanical machines. The robots can also speak their own alien language sounding like what seems to be based on different pitches and frequencies. Alongside that, they gave them more alien features that probably wasn't mentioned in the comics or T.V. series such as a highly advanced exoskeleton, force field, and a special "alien meteoroid" mode which they transform into individually and arrive on earth in. The exoskeleton is a "self-regenerating metal" in which the aliens are composed of (stated in the film) that is the equivalent of living skin that heals itself.
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Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
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