In Titan Magazines' UK Transformers magazine, a comic strip on Optimus Prime, written by Simon Furman, would reveal where he was during the events of Movie Prequel #1. As he carries out his fateful plan to send the Allspark into space, the Autobot base is attacked by one of Megatron's drones with specific orders to kill him. As it locates the Allspark, Prime does the only thing he could think of to prevent it from transmitting its location to Megatron. He transforms into protoform mode and physically rams through it. Recovering in time to see the Allspark blast off, Prime is granted a vision of their war on Earth.

In "The Elite Guard", the Autobot Elite Guard, composed of Ultra Magnus, Jazz, and Sentinel Prime, arrive on Earth to reclaim the Allspark. They don't believe Optimus' story about the Decepticons and Sentinel Prime wishes to have him court-martialled. When a fragment of the Allspark causes a production line to go haywire, Optimus finally stands up to Sentinel, retrieving the fragment, and earning praise from Ultra Magnus.

With Season One of Cyberverse drawn to a close, we have word of a newly-listed Cyberverse DVD currently available for pre-order. Titled ‘Transformers Cyberverse: The Journey’, the anthology consists of 66 minutes of product, which can only be assumed to consist of the first six episodes, given the DVD’s plot synopsis and the title of the collection corresponding to the show’s fourth episode, ‘The Journey’. The DVD itself is listed here by New Zealand based online retailer - Read More
Refractor and Laser Prime were only available in a box set named "Chaos on Velocitron" that includes Dynamus and Quickswitch, Parsec and Autobot Nautica, Fastclash, and a Rodimus Prime Titan Master head. The set was officially announced by Hasbro to be a Toys"R"Us exclusive, and was sold at stores in the United States, Canada, and Hasbro's Asian markets (such as Malaysia, Singapore, and Hong Kong). Despite this, it later became available via Amazon in the United States (but not in Canada) as well, actually sold by Amazon directly (as compared to a third-party seller).

Arms Master Optimus's "Space Blaster Mode" is a mode designed for fighting in outer space, introduced in the Cybertron Satellite segment of "Infinite Transformation! Multiplying Enemies". He wears R.A. and Shining R.A. on his shoulders as wings, C.L. and C.L. GR on his back as thrusters, and B.H. and B.H. B on his feet as... more thrusters. His weapon of choice in this mode is the Matrix Blaster.

A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style (which are both the same also used for the Premium Series redecos of Voyager Class Autobot Ratchet and Megatron) seemed to indicate that this might be a Best Buy exclusive, it was later confirmed to be an "international market" exclusive. It was released in Hasbro's Southeast Asian markets, but was not available in the USA outside the Sam's Club three-pack.
Inspired by the 1985 promotional version of Optimus Prime that featured Pepsi stickers on his trailer, this outlandish incarnation of Prime is a slightly altered version of Takara's 2005 Pepsi Convoy figure (which represented a different character to Prime). The figure was only sold by Hasbro Toy Shop at various conventions, and given away as a promotional prize by Pepsi, via their Mountain Dew brand.

Pressing the button on his robot mode chest activates the red lights (well, because the blue ones are expensive for the price point) on his chest, and the sounds and voice phrases (provided by Taitem Kusunoki) were played along with the light-up gimmick. Pressing the button for a few seconds will activate his long voice line with transformation sounds.
There is definitely a market for LEGO for adults. The modular buildings and other exclusives scratch that itch but there could be so much more. Currently the adult LEGO offerings falls into two categories: sets that look good but are boring to build (architecture) and sets that are fun to build (modular buildings, some Technic). The architecture line is marketed towards adult former fans of LEGO who want something to put on their desk. They can serve as a reintroduction to LEGO for adults.

With the acclaimed Studio Series line marching onward triumphantly into 2019, we have just received a new review of the line’s latest offering, Battle-Damaged Megatron, which most of us know emulates Megatron’s appearance following the climactic final showdown between him, Optimus Prime and the Fallen in the second film. The review comes courtesy of YouTuber PrimeVs.Prime, who has thus far extensively catalogued the line beyond today’s subject. He goes into detail regarding the detailing - Read More


Based upon the "Protoform" (Cybertronian) appearances of the Transformers in the Movie, Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. A flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail. The bottom of the vehicle has small wheels to roll the toy across smooth surfaces. Oddly, it has NO automorph gimmick at all, a feature most main-line figures have.

Realizing that the planet is dying, Optimus orders a mass evacuation of all Autobot cities, but many transport ships are destroyed by the Decepticon satellite Trypticon, under orders from Megatron that no one shall leave the planet. He orders the Aerialbots Jetfire, Silverbolt and Air Raid to fly and destroy Trypticon. The aerial trio manages to destroy Trypticon's jet pack and send the Decepticon behemoth crashing into Cybertron, where Optimus Prime and the Autobots band together to narrowly defeat him, sending him plunging into a pool of raw energon. Optimus and the remaining Autobots volunteer to stay and defend Cybertron from Megatron for as long as possible while the rest evacuate the planet. He commissions a massive vessel known as "the Ark" to transport the remaining Autobots into space when the time comes.
Like many other modern toys, Optimus was designed with an alternate head sculpt (based on the mouthplate-less face as seen on the show) intended for a later retool, which was gang-molded with the original head. At least one specimen sporting the mouthplate-less head has been found at retail, although since this occurrence has seemingly been limited to an isolated incident, it can be assumed to be a manufacturing error rather than a genuine variant.[6] The mouthplate-less head sculpt was eventually used officially for a later-wave redeco, Nightwatch Optimus Prime (see below).
Prime's firing missile and Mini-Con activated gimmicks remain accessible in this mode, but look a bit doofy if you deploy them. The initial Hasbro release of Prime had tabs in its Super Mode shoulders that prevented them from rotating above the horizontal default position, so as not to break the wires that run through the toy's right arm. Coupled with the limited elbow joints, this left Optimus Prime able only to point his weapons towards the ground, and the tabs were removed on subsequent editions of the figure.
The all new 2006-2007 Classics line featured characters from the original series in updated forms. Hot Rod (now called Rodimus due to trademark reasons) was in the first wave of Autobots along with Optimus Prime and Bumblebee. Due to most of the Classics lacking visible Autobot and Decepticon insignias, this figure lacks the distinctive Autobot symbol seen on the chest of all other versions of Hot Rod/Rodimus, to which fan companies have responded to with alternative stickers. His vehicle mode is based on an obscure Japanese Supercar, the Dome Zero, manufactured by DOME Co. Ltd in 1978.[citation needed]
The sequel series, Transformers: Robots in Disguise sees Optimus contacting Bumblebee to warn him of danger on Earth-a prison ship's complement of Decepticon prisoners escaping upon the ship crashing and appearing briefly in physical form to help Bumblebee's unlikely new team defeat the Decepticon Underbite. Optimus appears throughout the first season as a vision to Bumblebee, though he is only allowed to do so when the latter's need is dire. Residing in the "Realm of the Primes", Optimus Prime begins training to combat an "ultimate evil" where his first part of the training is overseen by Micronus Prime. At the conclusion of the first season, Optimus is upgraded by the Thirteen Primes when the Fallen arrives on Earth, during which he gains a body that closely resembles his Beast Hunters form. After the Fallen is seemingly destroyed, Optimus Prime remains with Bumblebee's group, though he states he would only do so as Bumblebee's "equal", rather than leader. However, the Thirteen subsequently reclaim the additional power they granted him, leaving him weakened but still determined to aid the team.
A repaint of the Armada Supercon Optimus Prime, minus the Mini-Con, but instead had a Cyber Key with a Mini-Con port in it. Repainted to match Cybertron Galaxy Force Optimus Prime. This is supposed to be a drone which Optimus Prime controls to get into small places, built for him by Metroplex. Several paint variations of this toy exist, and early releases have the forearms swapped, just as had occurred with the last repaints of the mold.[61]
Although the original Japanese incarnation of Transformers: Cybertron, known as Transformers: Galaxy Force, was produced apart from Armada and Energon, the series, as originally conceived by Hasbro, was as the third part of the trilogy. The English language dub of the series treats it as such.[50] Consequently, inconsistencies arise between Cybertron and the other two series, but have been explained by the Cybertron comic book, available exclusively through the Official Transformers Collectors Club, as the result of fluctuations in the fabric of reality caused by the Unicron-induced black hole.
Later, the Transformers were all transported to Cybertron by Primus to battle Unicron. Although Unicron had tainted the Matrix after killing Thunderwing, Prime managed to reacquire and purify the Matrix. Prime then sacrificed his life one more time to destroy Unicron by plunging the Matrix into his maw. The Powermaster process, however, had been working to fully bond Prime and Hi-Q. Prime's death completed the process, and the two minds and souls became one. Hi-Q's biomechanical body was stripped down and reconstructed by the Last Autobot, resurrecting Optimus Prime once more with the two minds now one. Prime rejoined the other Transformers on the planet Klo and routed Bludgeon's Decepticons.
While Beast Machines was still running in Canada, Japan's Takara made a bid to return to the familiar vehicle-transforming robots concept. In 2000, Car Robots was released. This line was brought by Hasbro to America as the Robots In Disguise series, and featured the Autobots facing off against the Predacons. This series is usually regarded by most as filler while Hasbro contemplated the next direction for Transformers. However most fans of Transformers recognise that most if not all of the toys released from this line were of excellent quality (with the Optimus Prime and Ultra Magnus figures gaining considerable praise), combining the ball-joint articulation with detailed, well painted alternate modes.
In the United States, Prime was only available in a special two-pack with a similarly unique Classics Megatron toy, and the specially-produced "The Ultimate Battle" DVD (which is, inappropriately enough, entirely about the Unicron Trilogy). The two-pack (including the DVD) was also available as a Walmart exclusive "Bonus Value" version with two randomly selected members of the Cybertron Giant Planet Mini-Con Team, in the combinations Overcast/Longarm, Overcast/Deepdive and Deepdive/Longarm. International markets, including European countries, saw the two-pack in a considerably smaller, differently-shaped box that was lacking the DVD case (the DVD was instead made available separately). In addition, Mexico, Singapore and some European countries such as the Netherlands and Hungary also received the two figures on individual cardbacks. For the United States market, the two-pack was rebranded and re-released in 2003 Universe-branded packaging later in 2007, available from Dollar General, Big Lots and KB Toys, and again in 2010 Transformers-branded packaging in 2011, this time available from Dollar General and Big Bad Toy Store.
In Transformers vs. G.I. Joe comics, Bumblebee is offed as well. His ship is damaged during a space chase with Starscream, so he lands on Earth where G.I. Joe and Cobra are going at each other (as per usual). But his fatal mistake was helping G.I. Joe favorite Snake Eyes, who was trying to take on Starscream. In the process, Bumblebee got in the Joe-Cobra crossfire and was ripped apart by missiles. This wasn’t a true death, however. First, Starscream took Bee’s head to Megatron, who wore it on a necklace (yes, really), but eventually the head got back to the Autobots, who planted it back on his repaired body and he came back to life.
A redeco of Deluxe Earth Mode Optimus Prime with the jet pack attachments and a smaller version of Ultra Magnus' Mass Hammer, as seen in the "Endgame" series finale. The Wingblade attachments are also compatible with Voyager Optimus Prime. The figure never saw a release in the U.S. market due to Hasbro's decision to cancel the toy line, but a variation of it was made available in Japan.[155]
Like Chomp & Stomp Grimlock, his truck kibble from the back can accommodate One-Steps and Power Battlers (Both Hasbro and TakaraTomy), activating his various voice clips and flashing lights by interacting with the magnets in their feet. He is notably less kibbly than other AOE Optimus Primes...from the front, at least. The back and sides are not so promising with large chunks of Western Star truck kibble hanging off his legs, making him look as if he's wearing a petticoat. At least the jetpack helps balance the whole thing out....
At some point, Rodimus learned that the world known simply as Planet Q was under threat from the world-devourer, Unicron, but arrived too late to prevent its destruction. Years later, however, he encountered the planet's surviving ruler, Alpha Q, and sided with him in his plan to use Energon to regenerate and restore all the worlds consumed by Unicron – a plan that put him in opposition with Optimus Prime when they encountered each other once again. When Megatron succeeded in reactivating Unicron, however, Rodimus relented and submitted himself and his troops to Optimus Prime's command, and they were integrated into the main Autobot force as the battles continued to defend Alpha Q's successfully-regenerated worlds against the Decepticons.

In the war for Cybertron eons ago, Optimus was once Orion Pax, a historical archivist in the Iacon library. Throughout his studies on Cybertron's past, Orion became aware of the social inequality among Cybertron's populace. He became inspired by a gladiator taking the name of one of the thirteen original Primes, Megatronus. Megatronus attempted to start a revolution to overthrow Cybertron's current leadership and take the mantle of Prime. However, Orion preached a different ideology, declaring that violence is not the means to achieve justice, and thus, Megatronus changed his name to Megatron and severed ties with Orion, starting the Great War that destroyed Cybertron. Orion soon ventured into the core of Cybertron and was bestowed with the Matrix of Leadership by Primus, becoming Optimus Prime. After Cybertron became barren and lifeless, he and Megatron took their war to Earth, after which Megatron disappeared for three years. With Ratchet, Arcee, Bumblebee, Bulkhead, and Cliffjumper under his command, the Autobots were granted asylum on Earth by the US government if they kept the Decepticons at bay. However, in "Darkness Rising", the Decepticons return, killing Cliffjumper and target Jack, Raf, and Miko, three children who were seen with Arcee and Bumblebee. Optimus requested they be brought to base and know the full story, much to Arcee and Ratchet's dismay. Megatron returned soon after, wielding Dark Energon and nearly killing Optimus and Ratchet with a horde of reanimated Cybertronian corpses. Optimus later fought Megatron on the latter's space bridge, which Megatron intended to use to bring forth an army of undead to conquer Earth. Though Optimus is nearly killed by Megatron, he is able to gain the upper hand, and leaves Megatron to his apparent destruction when the Autobots destroy the space bridge. However, Optimus later confided in Ratchet that he still mourns Megatron's death, as he had a small glimmer of hope he could be turned to good. However, he does not underestimate Megatron's successor, Starscream.


Optimus Primal, leader of the Maximal faction in the Beast Wars animated series and toy line, is not Optimus Prime. Primal is one of the Maximal descendants of the Autobots, who took the name to honor Optimus Prime. The same applies to the Megatron of this era. Before the animated series began, Hasbro envisioned Prime and Megatron as their beast counterparts, but once the animated series began, this had already been changed. Design elements, such as Prime's mouth-plate slitted to add an actual mouth for the animated series and the first mini-comic that came packaged with the toys, suggest this. Nonetheless, Optimus Prime and Megatron were a major reason the Beast Wars began.

When Vector Prime reminisced on some of the highlights of his multiversal career, he remembered many events involving Optimus Prime. Among these events was Optimus Prime using the Matrix of Leadership on the Hate Plague, Shockwave taunting a disembodied Optimus Prime, and Megatron firing on the head of Optimus Prime, creating a time storm that necessitated Vector Prime's intervention to ensure Optimus Prime's survival. Vector Prime: In the Beginning


The U.S. release of Super Fire Convoy had the Japanese voice replaced with an English voice (with the lines, "Optimus Prime, Maximize!" and "Autobots, Transform"), and Autobot insignias were added on the side panels. Much like the Japanese version, Optimus Prime's normal robot mode can combine with Ultra Magnus (sold separately) to form Omega Prime.[48]
As he and Prowl discussed the wisdom of evacuating, a huge explosion obliterated the Forum of Enlightenment. Optimus led a team there, realising that the destruction was a message from Megatron. Leaving his team, he ventured underground, encountering Shrapnel, who blasted him into a pit. The War Within #2 Exploring the underground, Prime had a strange vision of a transparent version of himself, which warned that he had to grasp Cybertron's significance. Then he was attacked by Soundwave and the Insecticons, whom he was able to easily best by using the labyrinthine environment to his advantage. He then felt himself led to a confrontation against Megatron, and both faction leaders met atop of a bridge, overlooking a deep abyss. Starscream blasted the bridge Optimus and Megatron were standing on, plunging them into the chasm. The War Within #3 Recovering, Prime heard another disembodied voice telling him about Cybertron. Before he could look for a way out, Megatron found him, and informed him about the true nature of the Matrix, telling Optimus how it could be used to power Cybertron's planetary engines, transforming it into a space-faring war-world. This spurred Optimus to fight back, but before long, Megatron took control of the battle, smashing his fist into Prime's chest to get at the Matrix. A blaze of light enveloped the pair, who found themselves abruptly on 20th century Earth. The War Within #4

One more thought: LEGO is a Danish company. The fluctuations in the price of LEGO such as the big bump around 1985-7 in Figures 1 and 2 could be because of a change in exchange rates. The conversion rate between the Danish Kronor and the US$ went from over 10 in 83 and 84 to less than 7 in 86 and 87. LEGO might have been slow to respond to changes in exchange rates, leading to the temporary bump. If you’d like to share data we can redo your graphs in DKK.
The sequel series, Transformers: Robots in Disguise sees Optimus contacting Bumblebee to warn him of danger on Earth-a prison ship's complement of Decepticon prisoners escaping upon the ship crashing and appearing briefly in physical form to help Bumblebee's unlikely new team defeat the Decepticon Underbite. Optimus appears throughout the first season as a vision to Bumblebee, though he is only allowed to do so when the latter's need is dire. Residing in the "Realm of the Primes", Optimus Prime begins training to combat an "ultimate evil" where his first part of the training is overseen by Micronus Prime. At the conclusion of the first season, Optimus is upgraded by the Thirteen Primes when the Fallen arrives on Earth, during which he gains a body that closely resembles his Beast Hunters form. After the Fallen is seemingly destroyed, Optimus Prime remains with Bumblebee's group, though he states he would only do so as Bumblebee's "equal", rather than leader. However, the Thirteen subsequently reclaim the additional power they granted him, leaving him weakened but still determined to aid the team.
Optimus awakened to the sound of Ratchet's voice. Taking in his surroundings, he noted that he was now in an organic forest, surrounded by unfamiliar Cybertronians. It soon dawned on him that he had been transported to the dimension where Megatron had intended to begin his conquest: the OG World. The 'bots surrounding him were the local counterparts to his own Autobots, including his own doppelgänger! The locals informed him that they had found him thanks to the help of his "companion," a small robotic girl. Before Optimus could puzzle out who this humanoid was, the group came under attack by the local Megatron. Though badly injured, "Cloud Optimus Prime" had the strength to fight alongside "G1 Optimus Prime" against the Decepticons, and protect the girl that had brought the Autobots to him. During the fight, blasts from both Primes' rifles collided with a blast from Megatron's fusion cannon, knocking all of the combatants down. Cloud Optimus Prime ensured that the girl was safe before before his attention was drawn to the horizon by a familiar voice. It was "Cloud Megatron," who had also survived his inter-dimensional trip, and had come to continue his fight against his nemesis. Leap
A golden-chrome redeco of Cybertron Metroplex was offered as a contest prize in the December 2005 issue of TV Magazine, and came with an equally blinged-out Legends/EZ Collection Optimus Prime figure. Fifteen of this set were available as prizes in the initial contest; a single Metroplex was later offered as one of many prizes in a Takara website contest, but this version came only with the standard metallic paint version of Prime.
Entertainment Pack Optimus Prime is a slight redeco of the SDCC figure, with some deco differences between the SDCC release; this version has gray windows instead of blue and is missing some of the silver deco on the helmet and roof/feet, as well as the yellow paint on his lights. His midriff is also darker. Optimus also comes with a similarly-scaled Megatron and PVC figurines of Jack Darby, Miko Nakadai, and Raf Esquivel.

In this set, both the buildable Optimus Prime and the included Kreon figure are in the style of Beast Hunters Optimus Prime. In addition to the robot mode having a buildable shield and sword, both it and the vehicle build have two firing missile launchers. Additionally, four hands are included, with two possibilities for each arm. These Optimus Primes come with a buildable Predacon beast Lazerback and an Energon Kicker Kreon.
In 1984, a volcanic eruption re-activated the Ark, which, in turn, brought the Transformers back on-line. Prime led the Autobots in their opening battles to prevent the Decepticons from plundering Earth's resources, but, following their initial victory, the Transformers were all deactivated by Shockwave. Shockwave killed Prime and leeched the energy of the Creation Matrix from his mind. He used this energy to give life to his creations, the Constructicons. Shockwave was unaware that the Matrix was not just a program in Prime's mind, but a physical object in his chest. Before Shockwave could give life to Jetfire, his next Decepticon, Prime transferred the Matrix energy into the mind of Buster Witwicky. Buster used the energy to turn Jetfire on Shockwave, allowing Prime to reclaim his body and retake leadership of the Autobots. As a reward, he gave Jetfire true life.
Ultra Magnus's legendary status was exceeded only by the legendary status of Optimus Prime. Combiner Wars Ultra Magnus toy bio Upgraded with the power of combination, Optimus could combine with any bots to form Ultra Prime. Combiner Wars Optimus Prime toy bio With mastery over the power of Combiners, the combined courage of Optimus and the Autobots would stop the Decepticon Combiners threatening cities and entire civilizations. Combiner Wars Battle Core Optimus Prime toy bio
When Starscream attacked a power plant with the aid of his brainwashed ally, Skyfire, Prime carried Grimlock to the scene of the battle on the back of his truck mode. The Enemy from the Arctic During the conflict that followed, Prime's suspicions about Wataru were confirmed when the boy manifested a barrier to protect himself and Bumblebee and to help Skyfire overcome the influence of Starscream's mind-controlling helmet. Wataru was a Booster as well! Wataru's Power His past experiences naturally made Prime hesitant to put Wataru's power to use, but Osamu Kihara made the point that Wataru's power was invaluable for hunting down shards of the Energon Cube. Prime and Wataru headed out to investigate a local relic that Kihara suspected was a cube shard, and Wataru's powers soon confirmed the doctor's findings. Just as Prime was about to report back to Kihara, however, Megatron struck, demanding that Prime hand over both the shard and Wataru. Prime attempted to feign ignorance of Wataru's powers, but Megatron ignored his bluff and encouraged him to hand the boy over, lest he cost another Booster their life. Driven into a rage by the stinging barb, Prime violently attacked Megatron with his energon-axe, but as the duel raged, Megatron continued to question Prime's beliefs and his attitude. Unable to deny Megatron's accusation that he had hoped to use Wataru's power to defeat him, Prime lost his concentration and was taken down by the Decepticon leader. Despite what he had learned about a previous Booster dying, Wataru stayed true to Optimus and activated his powers, healing the Autobot's wounds and powering up his energon-axe into a huge sword. Summoning all his energy, Prime took down Megatron with one almighty slash, then collapsed into stasis lock. Optimus Prime's Secret
Though he was packaged on an individual box, he was initially sold as part of a set with Dark Energon Megatron. He was eventually made available on his own, and all of the Dark Energon Series toys were eventually made available in Singapore as mass-retail releases. The Voyager Class toys, in particular, also saw mass-retail release in the Philippines.
On a version of Cybertron where Energon shortages have left many of the surviving Autobots and Decepticons all-but immobile, Hot Rod opted to be converted into a smaller and more efficient Micromaster, and thus retained his mobility. Detesting the corrupt system that has fallen into place, Hot Rod seeks to reform Cybertronian society from within the established government, while his former comrade Grimlock joined the resistance in an effort to bring down the old order. Feeling this approach to be no better than Megatron's rebellion that triggered the Great War, Hot Rod opposed Grimlock's efforts, particularly when his plans came to include using the G-Virus to turn a large number of "Builders" into immobile clones of Galvatron, unaware that the effects would also spread to a number of Maximals, Predacons, and Micromasters. Fortunately, Grimlock was betrayed by one of his own men, who destroyed most of the virus, though not before one Cybertronian was infected.
Upon witnessing the incredible power of a lightning storm for the first time, Optimus Prime had Sparkplug Witwicky explain the phenomenon to him. Intrigued by the potential of lightning, Prime put Huffer and Gears to work finding a way to harness its energy, so they could use it to aid in the rebuilding of their spaceship. Huffer constructed a giant lightning rod, and Optimus Prime and the Autobots gathered to watch its first test. They were shocked, however, when a fleet of battered, damaged Decepticons flew out of the mountain housing the antenna and off into the night. The evil robots had attempted to discover the device's secrets and been seriously electrocuted! Once the lightning rod had been checked, Prime vowed to make the lightning-harnessing technology the Autobots' gift to Earth once they had left the planet. Autobots' Lightning Strike
In his first appearance in the series, Optimus looks similar to the original G1 Optimus Prime until he copies himself with a semi-truck and his design in robot mode changes to the image shown here. Soon after, he retrieves his Mini-Con partner, Sparkplug. The cab of his truck mode detaches to form Optimus himself, while the trailer transforms into a battle station mode operable by Optimus and several Mini-Cons. Optimus can also combine with his base to form a "Super Mode" robot that, when combined with Sparkplug, can fire a series of powerful lasers. Additionally, Optimus can combine with Jetfire and/or Overload in his Super Mode for additional power.[49]
Optimus Prime is among the three Autobot figures available to play in the Monopoly Transformers Collectors Edition game.[28] As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of Transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures. As part of the merchandising wave for the first Transformers film in 2007, Hasbro's Playskool line released a Transformers-themed version of Mr. Potato Head based on Optimus Prime. To keep with the potato theme, the toy was labeled "Optimash Prime" and the packaging included the slogan "More than meets the fry", a potato-oriented version of the Transformers slogan "More than meets the eye".
Prime's body was entombed in a massive deep-space mausoleum with the many other fallen Autobots. In 2006, his grave was desecrated and his body reanimated by Quintessons in an attempt to destroy the Autobots by using Prime to lure their space fleet into a trap. The Matrix was able to purify Prime of the Quintesson influence, and he ordered the other Autobots to clear out while he piloted his flagship into the Quintessons' detonator, triggering the explosion of a nearby sun. Prime was supposedly destroyed in the explosion. According to "The Return of Optimus Prime", Prime's body was recovered from the craft by two human scientists, Jessica Morgan and Gregory Swofford, just minutes before the explosion. As their ship departed, it was coated with solar spores, which induce rage and madness in any sentient being they came into contact with, released by the explosion of the sun. Jessica's father, Mark Morgan, loathed all Transformers, and his hatred only grew when an attempt by the Decepticons to steal a heat-resistant alloy he had developed resulted in Jessica being paralyzed. Swofford and Morgan reconstructed Optimus Prime's body, planning to use it as a delivery system for the spores in order to destroy the Transformers.
In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt. However, due to the aforementioned lessened complexity, significant sacrifices had to be made, such as "cheats" to the transformation sequence to achieve this. He is thus less accurate overall than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. Nevertheless, he maintains a superb level of articulation and posability.
Exclusive to Walmart, this Deluxe Class Optimus Prime is an all-new mold, close in scale to Voyager Class Megatron. He has a high range of motion, with ball jointed shoulders and hips, swivels at the neck, knees, and feet, and double swivels in the elbows. As a result of the transformation process, he can also rotate at the waist, though this is hindered considerably by his "backpack" kibble. This can be remedied by pointing the truck nose downward, as it is in the packaging. Optimus Prime also features the spring loaded "Automorph" feature in his head, if the truck kibble pushes the small grey switch from his back before splitting the chest into half.

Eject lamented that all the great and famous Cybertronians, including Optimus Prime, were long gone by the time Cybertron was controlled by the Builder Assembly. Broken Windshields The Maximal Overshoot experienced a series of visions from Cybertron's past after discovering the Oracle, including Optimus Prime launching the Ark during the Great War. Cultural Appropriation
"Optimus Prime Figure" (オプティマスプライム・フィギア)[1] is a redeco of 2001 Robots in Disguise Spychanger Scourge, painted to resemble Movie Optimus Prime. Of note is the tampographed detailing on his chest resembling Movie Prime's distinctive chest design. Like most Spychangers, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly.
One more thought: LEGO is a Danish company. The fluctuations in the price of LEGO such as the big bump around 1985-7 in Figures 1 and 2 could be because of a change in exchange rates. The conversion rate between the Danish Kronor and the US$ went from over 10 in 83 and 84 to less than 7 in 86 and 87. LEGO might have been slow to respond to changes in exchange rates, leading to the temporary bump. If you’d like to share data we can redo your graphs in DKK.
A BotCon 2012 exclusive purple redeco of the Deluxe "Generation 2" Optimus Prime figure from the Generations toy line, with the sword's blade molded in clear yellow. Much like the 2008 Voyager figure, this figure has painted-in "battle damage" effects. The right side of the hood has the words, "I shall stand...", while the left side says, "The rest shall fall."
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Punch reported back to Optimus on what he had learned about the Decepticons as Counterpunch. Mainly, that they were planning on attending BotCon 2010. Optimus then turned to Teletraan I for more information about BotCon. Upon learning that special honors would be held for him at the convention, Optimus led his troops to BotCon once more. BotCon 2010 Promo

Available exclusively from Japanese clothing company A Bathing Ape in 2017, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a unique black color scheme matching the Convoy Reissue BAPE Ver. BLACK of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.


Q-Transformers Optimus Prime is a tiny super deformed toy based on the Alternity Convoy design, transforming into a Nissan GT-R R35, though his legs retain the traditional blue truck bed motif. The English name on the packaging refers to him as just "Optimus". He comes with a code for unlocking "GTR Optimus Prime" as a playable character in the Q-Transformers: Mystery of Convoy Returns game. Standing at only slightly less than one inch and a half, this is actually the smallest transforming Optimus Prime ever made, which is a fairly impressive feat considering the surprising amount of detail in sculpt and paint apps.

Optimus had Bumblebee and Huffer plant false information to mislead the Decepticons. As the Autobots were in need of a new power source, he sent Cliffjumper to find Doctor Heath Blaisedale and had to apologize to the doctor after Cliffjumper kidnapped her. Persuading her to help them, the Autobots traveled to the solar plant to make use of her solar reactor, only to find the Decepticons were already planning to attack it. While the other Autobots re-energized, Optimus protected them from an attack by Starscream, Thundercracker and Skywarp. Ravage abducted Blaisedale as a diversion, forcing Optimus to lead a team and rescue her. When the team returned, the plant was already under attack and Optimus helped the Dinobots drive them off. Unfortunately the Dinobots totaled the plant in the process, and Optimus promised Blaisedale the Autobots would help her rebuild. In return, Blaisedale organized a meeting with the President of the United States so the Autobots could forge an alliance. Sun Raid (Listen 'n Fun)


Optimus foiled Megatron's attack on 21st century Tokyo after informing his old foe that wherever he would pop up, the Autobots would be there to thwart his evil intentions. Henkei! Henkei! volume 1 Optimus and Bumblebee later intervened when Astrotrain attacked Shinjuku Station, using their bodies to shield nearby humans from the destruction the triple-changer brought about. They were unaware that Astrotrain's rampage was really a distraction staged to keep their attention away from Megatron's gathering of energon cubes nearby. Henkei! Henkei! volume 2 Optimus continued to do battle against Astrotrain until Rodimus showed up to provide the Autobots with additional firepower. Henkei! Henkei! volume 3
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[8] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[9]
In the Escalation miniseries, Megatron engages Prime and, boosted by Ore-13, overcomes him. Believing their leader dead, the rest of the Autobots attempt to buy the newly arrived Hot Rod time to collect the clone. Prime, who had transferred his consciousness to a backup memory in his trailer command post, advised them to exploit Ore-13's weakness and assault Megatron all-out, catalyzing the Decepticon leader's Energon supply and crippling him.
In the episode "Along Came a Spider", Optimus discoveres that Elita did survive the ordeal with the giant spiders and was transformed into the technorganic Decepticon Blackarachnia. He offeres to try and help her, but is turned down violently as Blackarachnia has still not forgiven him. However, when she nearly dies trying to use the Allspark key to purge her organic half, Optimus saves her and repeats his offer to help her. She stings him instead, vowing that she will never trust him.

This Optimus Prime is a non-transforming truck that is loaded with a number of gimmicks: Pressing the back button activates his Weaponizer-sque (or Stealth Force-sque) battle mode on his truck form, with the lights being emitted in the same time. He features both spring-loaded (truck front) and pressure-firing (both sides of the launcher) discs, with a flat character art of Slipstream & Sawback being sculpted on it. Optimus Also comes with additional Slipstream and Sawback figurines, which they can be (uselessly) attached on Optimus Prime's truck top & both sides of the launchers.
Like some other Legends/Legion Class toys, several of the loose units were dumped in some Hobby Shop dealers in Asia, although this one is very likely to be an identical knockoff of the toy. While the paint applications are pretty much identical to the real deal, the pegs on the legs/trunk front can be a little too tight when attached. in some worst cases; it can break off if attempted to pull off by force.
According to the bio printed in the Transformers Collectors Club magazine, Optimus Prime was a member of the Cybertron Dimensional Patrol, but was abducted by Unicron. It is unknown whether he repainted himself yellow before being abducted or if the recoloration was due to the radiation emanating from Unicron, which has a tendency to recolor Cybertronians.
Part of the first wave of Prime: First Edition Voyager-Class toys, Optimus Prime transforms into a truck, with a similar (but more complex) transformation to his previous Deluxe-Class toy, and features a faux-kibble window-chest panel as well as a detailed truck cab interior. He comes with a "Cybertronian battle sword" and a "plasma cannon", either of which can peg into his hands. The cannon also features a 5mm peg-hole on the underside of its barrel, allowing the sword (or any other compatible accessory) to mount there as a bayonet. They are stored in vehicle mode by pegging them onto either the 5mm-compatible trailer hitch, or onto each peg-hole beside it, although the instructions tell you to peg the sword facing forwards onto the hitch, with the cannon mounting backwards onto one of the side pegs. His trailer hitch ends up on his right robot leg, and he has a fake, sculpted, equally-usable trailer hitch on his left leg. He features a cardboard stand as with all "First Edition" toys, but the weak adhesive used for its flaps mean it often has trouble supporting the weight of a Voyager class figure for an extended amount of time, the top caving in as the glue gives way.

As battles between numerous different Primes and Megatrons erupted quite literally all across time and space, another member of the Convoy Aggregate was later seen battling Starscream, who had been empowered by Megatron to serve as leader of his Questors. This Prime was so surprised by Starscream's uncharacteristic sports car alternate mode that he left himself open for a blast from Starscream's Retroactive Nullifer cannon, which erased him from the timestream. As he faded out of existence, Prime responded to Starscream's taunts about the death of the Alternity by telling him that they were already well aware of their prophesied end and were well prepared. Foreshadows
When a two-part race was being held with a massive supply of oil and gasoline as the prize, both the Decepticons and the Autobots badly wanted to win it. Megatron entered the race by hiding himself inside a hollowed-out car and harassed Cliffjumper all throughout the contest. When Prime discovered the car was being driven by his arch foe, he swiftly pulled a telephone pole out from the ground and used it to bash the mortal hell out of the cheating Decepticon. Thanks to Prime's violent intervention, Cliffjumper was able to win the race. Afterward, Optimus Prime celebrated the Minibot's victory with a gargantuan smile as all the Decepticons starved to death. The Great Car Rally

Also during this time, Micromasters were introduced, and would become one of the last sub-groups of Generation One. Micromasters were tiny Transformers created to compete with the Micro Machines, a hugely popular toy line of the time. While many of the figures had simple transformations and little detail due to their small size, the line eventually expanded to feature Micromaster Transports and Bases, in which Micromasters came with larger vehicles or bases that transformed.
As the Binaltech saga unfolds, the multiverse is threatened with destruction, until the original continuity is restored and the Binaltech universe is split into and preserved within its own separate universe. Overdrive confirms that the threat is over by visiting the dimension occupied by the original timeline, and reveals that in that world, Hot Rod had received the Matrix and taken over leadership of the Autobots as Rodimus Prime.
Although the character was redesigned to some extent, like the other characters in the film, many classic design elements remain in his robot mode including a predominantly red torso, primarily blue legs, the presence of windows in his chest, smoke stacks on his shoulders, and a head design influenced by the original, featuring the iconic faceplate and ear finials. The faceplate is able to retract to reveal a mouth. His weapons include his iconic ion blaster, a Barrage cannon, two retractable energon blades that extend from his forearms, which is a homage to Prime's energy axe in the Generation 1 animated series, and two retractable energon hooks that extend from his wrists. The trailer contains an energy axe, a shield, and flight gear. In the later IDW comics, he displays the ability to produce a holographic driver.
Powermaster Prime's animation model as used in the commercials and as a character guide for the Marvel comics is a composite of the second and third designs. The body of the model is actually a straight tracing of the concept lineart for the third version (including its different rifles and twin faux shoulder stacks), with a slightly simplified drawing of the second version's head drawn on top.
A redeco of Cybertronian Optimus Prime with a translucent red front section, additional (painted) "scratched paint" details, some red paint highlights either omitted or changed to yellow and additional yellow circuitry pattern detailing reminiscent of the jammed abilities/mode lock/EMP effect from the War for Cybertron game, available in a Toys"R"Us-exclusive three-pack with redecos of Cybertronian Megatron and Cybertronian Bumblebee.
In the Autobot Campaign, Optimus Prime provides intelligence and missions to Bumblebee in his search for the Allspark. Eventually, the clues lead the Autobot to Sam Witwicky. After saving Sam from Barricade, Bumblebee finally completes preparations for the Autobots to arrive on Earth. Once on Earth and having informed the two teenagers of their mission, Prime and the Autobots are discovered by Sector 7. Optimus sends Jazz on a high-speed destruction distraction mission, then sends Ironhide to rescue Jazz from a double-threat posed by the government agents and various Decepticon scouts. When Bumblebee is captured, Prime transforms and chases the chopper which from which the small Autobot is tied. After a lengthy chase, Prime manages to catch the net, only to be thrown off by another Cybertronian meteor. As Bumblebee is carried away, Optimus promises he will not fail him again. Jazz informs him that the meteor is not an Autobot. Prime confronts the new threat, who turns out to be the Decepticon triplechanger Shockwave. The two battle it out across Tranquility before Optimus finally destroys him. During the battle, Optimus overhears Starscream's transmission revealing the location of the Allspark. Optimus then returns to an intel role as he guides Bumblebee in his mission to retrieve the Allspark from Hoover Dam. Unfortunately, the Decepticons manage to free Megatron, leading to the final battle in Mission City. As the Autobots battle it out with the Decepticons to protect Sam and the Allspark, things seem to take a turn for the worse as Megatron finally arrives. Before he can claim the Allspark, Optimus attacks him. Optimus defeats Megatron and leaves him on the ground, seemingly devoid of life. However, just as Sam is giving the Allspark to Optimus, Megatron awakens, leaping at Optimus with his chain-flail out, making one last attempt at defeating his adversary. Optimus grabs the chain, pulling Megatron in closer, and, with the Allspark clutched in his fist, delivers a punch through Megatron's spark, killing him. Optimus reflects on the losses and rewards of this battle, as the Autobots have a new home, but many were killed in the battle. The story ends with Optimus and the Autobots choosing to remain in Earth, proclaiming it as their new home.

If Optimus decided to send the lead team to attack the Decepticon headquarters, the team managed to infiltrate the Decepticon headquarters by using Beachcomber’s knowledge of the secret doors’ location, and Brawn’s strength to keep the doors opened. The Autobots then stormed the fortress, and Optimus maimed Megatron himself with a shot of his rifle. He then grappled the Decepticon leader, and forced him to lead himself, Inferno and Beachcomber to the Decepticons’ lab. There, the Autobots disabled and destroyed the Destruction Beam device, captured Megatron, and left many Decepticons permanently maimed. Though they later traded Megatron back to the Decepticons for the safe relief of the Autobots captured in Center City, the Autobots were ultimately victorious that day.
Available exclusively from Japanese 7-11 stores, MP-711 is an Ultra Magnus-decoed Convoy—white with green and blue highlighting—themed with 7-Eleven logos. Unlike most MP-10 redecos, he comes with a trailer, Roller, and Spike figure, who is sporting a 7-Eleven uniform. Roller and the combat deck come with 7-Eleven logos, however Convoy's shoulder logos are stickers with the option of a green 7-Eleven logo or the standard Autobot logo on either shoulder.

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A Toys R Us-exclusive item, this Titanium two-pack features the previously released War Within Optimus Prime and the upcoming War Within Megatron figures. Also included is an exclusive variant cover War Within comic book. Missing, however, is the unique base that comes with all single-pack 6-inch Titaniums (including the original release of War Within Optimus). The Megatron figure is also lacking its base, this despite bases for both figures being depicted on the instruction sheet.
With Season One of Cyberverse drawn to a close, we have word of a newly-listed Cyberverse DVD currently available for pre-order. Titled ‘Transformers Cyberverse: The Journey’, the anthology consists of 66 minutes of product, which can only be assumed to consist of the first six episodes, given the DVD’s plot synopsis and the title of the collection corresponding to the show’s fourth episode, ‘The Journey’. The DVD itself is listed here by New Zealand based online retailer - Read More
Optimus once considered having the unruly Dinobots shut down before they could accidentally cause damage, but they proved their worth during a sudden Decepticon attack. S.O.S. Dinobots When the Insecticons gained enough power that they'd be able to overrun Earth in seven days, Optimus Prime was forced to negotiate an alliance with the Decepticons in order to defeat them. Harvest of the Insecticons Following the disappearance of Grimlock and Swoop, Optimus attempted to stop the other three Dinobots from attacking the Decepticon base, and was mauled for his trouble. The distraction at least allowed Wheeljack to take a scan of the rogue Dinobots. Day of the Dinobots - Part 1
When Starscream attacked a power plant with the aid of his brainwashed ally, Skyfire, Prime carried Grimlock to the scene of the battle on the back of his truck mode. The Enemy from the Arctic During the conflict that followed, Prime's suspicions about Wataru were confirmed when the boy manifested a barrier to protect himself and Bumblebee and to help Skyfire overcome the influence of Starscream's mind-controlling helmet. Wataru was a Booster as well! Wataru's Power His past experiences naturally made Prime hesitant to put Wataru's power to use, but Osamu Kihara made the point that Wataru's power was invaluable for hunting down shards of the Energon Cube. Prime and Wataru headed out to investigate a local relic that Kihara suspected was a cube shard, and Wataru's powers soon confirmed the doctor's findings. Just as Prime was about to report back to Kihara, however, Megatron struck, demanding that Prime hand over both the shard and Wataru. Prime attempted to feign ignorance of Wataru's powers, but Megatron ignored his bluff and encouraged him to hand the boy over, lest he cost another Booster their life. Driven into a rage by the stinging barb, Prime violently attacked Megatron with his energon-axe, but as the duel raged, Megatron continued to question Prime's beliefs and his attitude. Unable to deny Megatron's accusation that he had hoped to use Wataru's power to defeat him, Prime lost his concentration and was taken down by the Decepticon leader. Despite what he had learned about a previous Booster dying, Wataru stayed true to Optimus and activated his powers, healing the Autobot's wounds and powering up his energon-axe into a huge sword. Summoning all his energy, Prime took down Megatron with one almighty slash, then collapsed into stasis lock. Optimus Prime's Secret

Optimus and Wheeljack returned to Autobot HQ after an absence to find Grimlock had taken leadership. Though they failed to resist him, he soon bored with leading the Autobots and let Optimus take command again. Me, Grimlock, King Impressed with Bumblebee's success as team leader, Optimus assigned Pipes to lead a team. The B-Team Part Deux With Optimus badly damaged and without the Matrix, the Autobots were driven off Earth and sought refuge on Cybertron. Once Optimus had recovered, he put together a team which returned to Earth and retook it from the Decepticons, with Optimus badly damaging Megatron in combat. All Hail Megatron


Naturally, Optimus Prime got the biggest of the sets in the first year of Kre-O. The set can be built into a large long-nose tractor-trailer rig with a removable "sleeper" cab that hides a computer station, and a trailer that can carry the set's two motorcycles or open up to carry larger car builds. The robot mode build includes a huge Optimus, based largely on the live-action movie Optimus, though with a head based almost directly on the Classics Voyager Optimus. He is armed with a distressingly plain brick that fires pressure-launched missiles (aka his smokestacks). Most of the leftover parts in robot mode become a "headquarters" which is mostly just a random assemblage of mismatched-color panels and a pair of barricades. Both main builds leave numerous parts unused if you go expressly by the instructions, but hey, it's a building kit, surely you can find someplace to apply most of them.
Part of the first wave of the "Mini-Con Weaponizers" subline imprint, this One-Step Changer figure of Optimus Prime is a new sculpt. In the Robots in Disguise mobile game, it was identified alternatively as an "Advanced One-Step" or "Evolved One-Step" figure depending on the user's region, but on the toy's packaging, no such modifiers are featured, and it is available as part of the regular One-Step Changer assortment. This figure shares most of its engineering with One-Step Fracture.
He was only available as an Amazon exclusive in the United States, but was also released at brick and mortar retails in Australia and Hasbro's Asian markets, such as Singapore. Oddly enough, even though the official press release for the figure identifies it as "14 of 30" in Hasbro's Thrilling 30 campaign, the packaging does not sport any such markings.[3] To complicate matters further, a later retrospective by Hasbro on Facebook identifies another product as "14 of 30", which doesn't sport any such markings on its packaging either.[4]
A giant-sized transforming Optimus Prime figure is set to be released for the third film. The set comes with a Leader Class-sized Optimus Prime figure and a trailer that transforms into his Omega Combat Armor - both of which combine to form Prime's Ultimate mode.[126] This set will be released on August 1st, 2011, a month after the film's premiere.
Part of the new Generations Cyber Battalion series, Optimus Prime is a new mold which stands 7 inches tall, and transforms from a truck (which is based on the Generations Thrilling 30 Legends Class Optimus Prime figure) into a robot in just 7 simple steps. The figure's transformation engineering had taken cues from the Reveal the Shield Legends Class Optimus Prime figure, while it still retains the same ol' articulation.

This Japanese e-Hobby exclusive is a redeco of Targetmaster Kup, made to represent the character Orion Pax from the cartoon episode War Dawn. He transforms into a Cybertronic pickup-truck thing. His truck bed has a peg-hole to mount his partner Barrelroller, who also serves as a hand-held weapon. The set also came with a re-deco of Wheelie as Dion.
Optimus and Wheeljack returned to Autobot HQ after an absence to find Grimlock had taken leadership. Though they failed to resist him, he soon bored with leading the Autobots and let Optimus take command again. Me, Grimlock, King Impressed with Bumblebee's success as team leader, Optimus assigned Pipes to lead a team. The B-Team Part Deux With Optimus badly damaged and without the Matrix, the Autobots were driven off Earth and sought refuge on Cybertron. Once Optimus had recovered, he put together a team which returned to Earth and retook it from the Decepticons, with Optimus badly damaging Megatron in combat. All Hail Megatron
The Jetwing jet pack attaches onto Optimus Prime via a part that hooks onto one of the hinges behind his neck, and a spring-loaded clamp that latches onto a recessed area under Optimus' back. The fuel tanks that form Optimus' Ion Blaster must be removed for this mode, and they can be stored inside the engines for the jet pack. The Jetwing can be used on previous Leader Optimus Primes from Revenge of the Fallen onwards, but due to the lack modifications seen in Jetwing Optimus Prime, the combination isn't as stable. The jet pack features four MechTech ports on the main wing articulation points, and two C joint mounting points on each wing. The Gatling Cannons both feature two MechTech ports and 2 C joint mounts on either side of each cannon.
You've got to love it when Amazon tries to be coy by sticking with code names while giving us a full look at the figure. That doesn't seem to be changing any time soon, the latest cases being our first look at stock photos of two Cyberverse Scouts on Amazon.com.au. This time around it's Ratchet under the name "Aces" and Shadow Striker under the name "Rockhounds". We got a look at these two in bot mode at New York Comic Con and later we got CG pictures, but this is our first look at both modes - Read More
The largest 2007 Transformers movie Optimus Prime toy, Leader Class Optimus Prime featured, at the time, the most accurate representation of the CGI designs' complex transformation sequence. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel hitch is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.

Released in conjunction with Japanese cellphone maker au[10], au x Transformers INFOBAR Optimus Prime celebrates 15 years since the 2002 au Design Project that resulted in the INFOBAR cellphone, as well as the 10th anniversary of the live-action films. He transforms into a (non-functional) scaled-down replica of the 2002 au INFOBAR, and in lieu of cellphone functions, the figure can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is also non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.
Sometime after the Autobots and Decepticons awoke in the 1980s, the original Megatron gained access to one of Earth's Voyager spacecraft and inscribed a message on the disk on board. In the event that he lost the War, Megatron left instructions for the descendants of the Decepticons to use transwarp technology to travel to Prehistoric Earth, locate the Ark, and change history by killing Optimus Prime. The Agenda (Part 2)

Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball-joints.


In 2017, the Jazz action figure from the "Power of the Primes" line featured printed in Cybertronian alphabet "MAGA", an acronym for the phrase "Make America Great Again" most notably associated with Donald Trump and Alt-right. A spokesperson for Hasbro responded to io9 about the issue and stated that it was inserted onto the figure by one of their vendors and would address it with them.[4]
The Hot Rod from the future animated movie continuity would also appear. Target: 2006 had Hot Rod, Kup and Blurr timejump from 2006 (specifically partway through the Transformers movie) to 1986 to thwart Galvatron's scheme, under the influence of Unicron; later post-movie stories revealed that Firebolt had died on Earth years before 2007, and Space Pirates had Rodimus Prime briefly reverting to Hot Rod during the Quintesson attack on Autobot City. This Hot Rod also appeared in several of the "Aspects of Evil" stories. Told from the flashbacks of an aged Rodimus Prime, these had Hot Rod come up against some of the greatest Decepticon villains. He accepted the surrender of Scorponok - only to wind up defending him and a human town against the Micromaster Air Strike Patrol: defending Autobot City from a full-scale attack by Shockwave: and being captured and used as a pawn by Megatron to flush out an Autobot spy in his ranks. (Marvel UK #223-227)
During the period between December 26 2010 and January 31 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list was "Transformers Activator & Speed Stars Mini Vehicle". According to this discussion thread on Allspark.com, Rally Rumble Optimus Prime (as the figure is listed in the thread) was one of the figures distributed.

Part of the first assortment of "Custom Kreons", this version of Optimus Prime comes with a buildable parts rack on which to hang/store his many many extra pieces. His tampographs are much more heavily-detailed than the original Kreons, based on the original Optimus Prime toy. His "normal" helmet (and small sword) are chromed, plus he comes with an extra clear-plastic helmet, torso and legs. He also has a pair of extra arms (originally from the Kre-O Battleship aliens), plus a buildable large rifle, a buildable wing-pack, and a ray pistol (originally an Andorian blaster from Kre-O Star Trek).
Optimus Prime is composed of two parts, his truck cab and his trailer. His new truck cab is reminiscent of the original Optimus Prime truck cab, but is constructed entirely of plastic, lacks vacuum-metalized plastic and has no clear windows. It also transforms differently in that the front of the truck is no longer the robot mode's chest. His chest is now formed out of the truck's cabin rear, styled after his cartoon appearance. He is armed with two long black rifles, based in part upon his cartoon rifle.

The Beast Wars were waged on prehistoric Earth, eventually leading to the discovery of the buried Ark. The beast Megatron, following the original Megatron's instructions in a desperate gambit, attempted to change history by killing Optimus Prime, who was still lying in The Ark in stasis lock. Megatron hoped that this would result in the Decepticons winning The Great War and the eventual rule of Cybertron by the Predacons, the descendants of the Decepticons. Megatron unleashed a full-power weapon blast at Optimus Prime's face, delivering a near fatal blow. Optimus Primal, however, took Prime's spark into his body to protect it from surgical trauma while his injuries were repaired. The subsequent power increase caused by Prime's spark's connection to the Matrix augmented Primal into the large, transmetal "Optimal Optimus" form with three alternate modes (jet, land vehicle, and transmetal gorilla). Then, with the repairs complete, Prime's spark was restored, and he briefly activated before sinking back into normal stasis.
A Walmart exclusive set featuring a redeco of the first Cyberverse Commander Optimus Prime figure, featuring moderately brighter colors and paint, while his jetpack and rifles are now black, with the jetpack's wings having silver flames. He also lacks the flame pattern on top of his hood, and features different flame patterns on the sides of the hood.
A redeco of the Wing Convoy Super Real Figure, Wing Convoy Original Figure (ウイングコンボイ オリジナルフィギュア) was available at JUSCO department stores starting on July 30th 2004. The figure was available with purchase of a Wing Saber figure, and came in a plastic baggie, rather unattractively scotch-taped inside the toy's packaging. A sticker was placed on Wing Saber's packaging to note the promotion.
Calibur Optimus Prime is a retool of the Armor Knight Optimus Prime figure, who is a retool of the original Age of Extinction Leader Class figure, with the fifth wheel hitch now forming his handheld shield based on the one used in Dark of the Moon, which results in a backpack-less robot mode. He also comes with an axe based on the one used in the third film.

This Japanese-exclusive black-and-gold redeco of First Edition Voyager Class Optimus Prime was available exclusively at the fourteen stores taking part in the Cybertron Satellite promotion. It depicts Prime coated in an alloy reverse-engineered by Ratchet from MECH equipment that protects Optimus against Dark Energon and other techno-biological hazards.

The 5-inch Power series is a little more complex (4-9 steps) and a little more spoilery, because it’s the first hint we’ve gotten that Megatron might be a part of the Transformers: Bumblebee movie. Sporting a similar form to previous versions, his alt mode is a 4-track Cybertronian tank (with the usual very conspicuous face…funny how a lazy toy design decision from the first movie has now become cannon). The Power series also has the only Dropkick Energon Igniters toy. You can use the cores sold with the Power Plus and Nitro toys to unlock special features. Camaro ‘Bee and Hot Rod round out this series.
Transported to a parallel Universe, as the walls of reality began to crumble, foretelling the coming of Unicron to the Armada universe, Optimus Prime and Jetfire were reformatted by their Mini-Con companions using the Mini-Con Matrix into new "Powerlinx" forms. Optimus Prime and Jetfire combined to hold the chaos-bringer at bay. Unicron was eventually defeated by the united power of the Mini-Cons.
While the other Autobots searched for the Matrix on Earth, Optimus Prime searched for Vector Sigma, guided through the dangers of the planet's catacombs by the spirit of Alpha Trion. Prime eventually arrived at the computer, only to find his way barred by Cyclonus and Scourge. At that moment, Hot Rod arrived with the Matrix, the same with which Alpha Trion merged, re-energizing it. The Matrix transformed Hot Rod back into Rodimus Prime and, for the first time, the two Primes fought side-by-side and defeated Galvatron. Before Rodimus could implement the Matrix to stabilize Vector Sigma, however, Optimus Prime merged himself with the computer, restoring its balance to save the planet. Optimus Prime sacrificed himself, dying again only a few short episodes after his rebirth. Later, Prime would make a final and permanent return in the Japanese Transformers continuity, Battlestars: Return of Convoy. This entry was only available in print, appearing in the TV Magazine, a Japanese publication.
As the number of sets released has increased, the harder it has been for stores to parcel out their shelving space. In order to make more sales, decisions have to be made as to which sets will be carried. Not every store can carry the whole product line (not even all official LEGO stores carry the whole product line). This process will favor the sets that drive sales the most, such as the licensed sets. The traditional boxes of bricks are pushed out of the way for the more profitable lines.
In our list of things you didn’t know about Optimus Prime, we learned that the live action version of Optimus was based on actor Liam Neeson. It turns out Michael Bay likes to base his Transformers on real actors, because it’s been revealed that Bumblebee’s character movements are based on Michael J. Fox-- but not just regular old Michael J. Fox; we’re specifically talking about Marty McFly in the Back to the Future movies.

Hot on the heels of their licensing deals with Pepsi and Nike, TakaraTomy got themselves a slice of Apple™ pie and released Convoy —playing iPod speaker— as part of their small, musically-themed Music Label line. This version of Prime is an all-white redeco of the original Generation 1 cab robot, which (much like the "Marine Version" of Prime from the Sports Label line) makes it seem like he ought to be Ultra Magnus. The figure is actually even derived from the retool of the mold created for the original Ultra Magnus figure, as distinguished by the elongated hubcap pegs on the front wheels. Like Pepsi Prime before it, the figure's fists now store in peg holes on the under side of its trailer. The toy lacks any of the original Prime's stickers (even the silver stripe on his chest is now a paint operation) and includes the original thick-barrelled version of Prime's blaster. The toy features a brand new headsculpt based on the 20th Anniversary Prime figure, given additional poseability not previously seen on the figure by being mounted on a ball joint.
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This mold was redecoed in 2000 as Car Robots Black Convoy, and slightly retooled as his US incarnation "Scourge". After Scourge, the next use of this mold was planned to be Toxitron, which ended up being canceled. The slightly retooled version of this mold was released in 2006 in Japan as reissue Battle Convoy, which was the name of this toy during the Japanese Generation 2. The reissue used the Robots in Disguise modified tooling, with a slightly modified deco using silver vacuum-metalized plastic on his chest and trailer sides along with additional paint applications and G2 symbols. The mold was also redecoed to create a new Generation 2 version of Ultra Magnus as an E-Hobby exclusive (unusual in that the character was killed in the course of Japan's Generation One fiction).


A perfect example of why I dislike modern Transformers more and more. I'm 22, and when I was younger Transformers were my favorite thing. I still have many of the ones I had back then. But nowadays I'll go to Target or Toys R Us (RIP) and see what Hasbro has been up to, and they're bragging about how this Transformer only takes 5 steps to transform!
The most controversial line of this period was the Pretenders. Pretenders consisted of a Transformer contained inside an action figure shell who could "pretend" to be either a human or a monster. Complaints with this line were numerous, including the lack of articulation of the figures (the shells could only move their arms), the simple transformation of the robots within, and their increasing lack of resemblance to any sort of modern recognizable vehicle. Still, despite the complaints, the Pretender line continued through all but the final year of Generation One, with variations such as Beast Pretenders, Monster Pretenders, Classic Pretenders, Mega Pretenders and Ultra Pretenders, each with variations on the theme or increasing levels of complexity.
The third United Optimus Prime toy is a redeco and slight retool of the Deluxe Class figure from Hasbro's 2010 Transformers toyline, itself an homage to Prime's Generation 2 "Laser" form. The toy features translucent blue plastic as opposed to Hasbro's orange, red paint is used on the biceps instead of blue paint, extra red paint applications on the knees like the original's sticker detail, and more broken-up red apps on the shoulders. Silver detailing was added to the cab mode on the grill, the bumper, and near the doors. The blue plastic in cab mode is now black plastic to make the figure more accurate to the Generation 2 original. The gray plastic is changed from the Hasbro version to more closely match the 2006 reissue of Laser Optimus Prime. Black paint was applied to the cab mode to mimic the fade from red to black on the original Laser Optimus, but still includes a flame deco like the Hasbro version, only in a different design. It lacks the roof-mounted rubsign of the Hasbro version, instead including Autobot insignias on the cab doors. (Disappointingly, they are Generation 1 insignias, rather than Generation 2 ones!) Additionally, a retool was made to the peg on the inside of his right shoulder, to make it shorter and wider than the Hasbro version, allowing it to move freely without hitting the torso, unlike the Hasbro release.
This is not to suggest that specialized pieces are bad. Far from it. LEGO Indiana Jones would never feel real without Indy’s whip; LEGO Board Games would never spring to life without their unique dice. But there’s no denying that specialized pieces are costly to produce, and their proliferation was a prime reason why the LEGO Group’s profits plummeted through much of the 1990s, despite steady sales.
Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball joints. He can also hold small weapons, such as Cyberverse.
Based upon the "Protoform" (Cybertronian) appearances of the Transformers in the Movie, Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. A flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail. The bottom of the vehicle has small wheels to roll the toy across smooth surfaces. Oddly, it has NO automorph gimmick at all, a feature most main-line figures have.
The main build of the set is a massive vehicle based on Optimus's truck cab, capable of seating a single Kreon in the driver's seat. Pushing the trailer-hitch on the back end towards the cab opens up the front grill, revealing a huge spring-loaded rocket launcher with rubber-tipped projectile. The cab can also stow the included stasis pod ussed to lock away the baddies.
The styling is a little blocky, but these are toys aimed at a younger audience that actually wants to play with their Transformers. They don’t need 45 step transformations that result in perfect representations of what they see on screen. They want something that they can switch quickly between modes and that have added play potential, with power-up engines that unlock special features.
It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.
The earliest releases of Energon Optimus Prime have no ridges on the inside of the chest windows and a different head sculpt featuring an Optimus Primal-style mouth-slit in Prime's mouthplate. This was soon replaced with a full mouthplate, and it was this version of the toy which appeared in the Energon cartoon and was released by Takara. Other changes made to Takara's version of the toy involved a chromed front grill, more vibrant plastic colors on Digger-3 and Submarine-4, a darker blue plastic on Prime himself, and more intricate paint operations. Takara's release lacks the electronic sound effects seen in Hasbro's version, which were commonly gutted for the Japanese releases of any Autobot toys who had them, though Prime retains his light-up chest.
The character of Optimus Prime first appears in the 2007 Transformers film as the leader of the Autobots in the search for the Allspark. He intends to destroy it, even if it means sacrificing himself, before the Decepticons can use it to create a new army to conquer the universe. After arriving and scanning a Peterbilt truck, Optimus greets Sam Witwicky and Mikaela Banes, introducing his men and explaining why they have come to Earth. During the final battle, Optimus slays the hate-filled Decepticon Bonecrusher and faces his ancient enemy, Megatron. Unable to match Megatron in combat, Optimus urges Sam to push the Allspark into his chest, which will destroy them both. Instead, Sam rams the Allspark into Megatron's chest, destroying it and killing the Decepticon leader. The film ends with Optimus sending out a deep-space signal, inviting other Autobots to join them on Earth.
"Cybertron Optimus Prime" new features a darker grey plastic, and mostly shares the same paint mask to the original Deluxe class figure, with added paint details on his head and the mesh-like pattern on the front of his "entry" mode. The silver paint on his chest was slightly changed from the original and he lacks the paint on his feet, his "headlights", and the top of his "entry" mode. Lastly, he features Cyberglyphics on his vehicle mode windows, and the rear sides of the vehicle. His flame attachment is now cast in translucent red plastic with orange sprays.
The internet can be blamed for the size and scope of the secondary LEGO market. On the website, BrickLink, you can find almost any set that LEGO has ever produced. In addition, the site keeps records of trends in the market and value of individual pieces. This site is invaluable to a LEGO collector and has given many the ability to grow their collections. Before the advent of this site and sites like eBay, collecting LEGO required going to garage sales. There are now whole sites dedicated to buying LEGO as an investment, but that is a topic for another article.
Many of the small features and electronics of the original Masterpiece mold are left out. Instead, this Convoy features better overall cartoon accuracy (chest interior, head, etc.), an extensive red paint job that covers much of his red plastic, corrected robot mode proportions, improved articulation, and its gun can now collapse and store inside a compartment on its back in either mode. In addition to Convoy's trailer, which can transform into Combat Deck, it also comes with Roller, a small Spike Witwicky figurine, a die-cast metal Matrix of Leadership (with a clear blue plastic center), and an energy axe that slips over Convoy's right hand. Spike can fit inside the cab in vehicle mode, ride in Roller's seat, or fit into any of the seating compartments inside Convoy's trailer. Roller has options to plug in Convoy's gun or pull Convoy's trailer, and the trailer itself can store Convoy's weapons in any mode. Although not easily breakable, care must be taken for posing the index fingers; extending the finger even far would cause it to pop off.
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