The brand was yet to get its biggest revitalization, though. In 2007, Paramount Pictures released a high-budget live-action movie. Though many long-time fans resented the changes in style and story that the movie brought forth, it performed incredibly well at the box office and launched the brand into the public eye all over the world. Now, everyone recognized the concept of alien robots disguised as cars, and everyone associated the concept with the name: Transformers.
Cosmos warned Optimus about a fuel plant the Decepticons were building, so Optimus took the Dinobots in his trailer and, under the guise of having a delivery for Shockwave, invaded the construction site and defeated the Decepticons. After this victory, Optimus turned his gaze skywards, and thanked Cosmos for his contribution to the Autobot cause. The Autobot Spy in the Sky
Optimus Prime can also combine with Leader-class Jetfire to form Jetpower Optimus Prime by slightly transforming his backpack and feet. Sadly, this takes away from his leg articulation, because otherwise he could never support the massive backpack he has in this mode. However, fans have created alternate configurations that increase leg articulation and movie-accuracy.
While I don’t think anyone should complain about the price of Lego, I have to say that I don’t think our nostalgia for the 80s/90s is at all misplaced -it really was a better time to be a yuppy/young parent. There were more and better jobs available with better pay, benefits, and less required prerequisites. Young adults today have to work a lot harder to maintain the same lifestyle our parents had..of course there are exceptions, if you are especially gifted you can still make it in today’s world.
Optimus Primal, leader of the Maximal faction in the Beast Wars animated series and toy line, is not Optimus Prime. Primal is one of the Maximal descendants of the Autobots, who took the name to honor Optimus Prime. The same applies to the Megatron of this era. Before the animated series began, Hasbro envisioned Prime and Megatron as their beast counterparts, but once the animated series began, this had already been changed. Design elements, such as Prime's mouth-plate slitted to add an actual mouth for the animated series and the first mini-comic that came packaged with the toys, suggest this. Nonetheless, Optimus Prime and Megatron were a major reason the Beast Wars began.
Dark of the Moon Voyager Class Optimus Prime is an all-new mold. He features heatshield details in his sculpting and translucent solar panels on various parts of his body, and huge gas tanks. Optimus himself is differently proportioned, having larger feet and a smaller torso and arms. He also features some faux-kibble/parts: His actual windshield chest is being covered by a sculpted panel featuring his characteristic deformed windshield-chest, and a pair of sculpted tires on his thighs. His pair of optics is designed to have a light-piping gimmick, but it was rendered useless since it was painted in smoke gray on top of the colorless transparent plastic.
The figure was released in Japan along with Legends Megatron and Starscream, under the "EZ Collection" banner, in the same packaging as the Hasbro release but with a small card insert featuring the Japanese logo and nomenclature, similar to a USA Edition. As with all the EZ Collection figures, this release features a substantially greater number of paint operations that increase Optimus's resemblance to his larger figure.
Having launched a painstaking review of each of those 14,200 pieces in the LEGO universe, the Design Lab found that 90 percent of new elements were developed and used just once. And many components were duplicates. Among the dupes were eight minifig police officers and six minifig chefs, with barely decipherable differences between them. The Lab dealt with the redundancies by slashing the total number of components by more than 50 percent. When it reduced the product portfolio’s minifig chef population from six to one, designers protested and longtime fans howled. To calm the fans, LEGO tried humor: it held a mock online memorial service for the “dead chefs.”
The G.I. Joe line of toys has always been the definition of "action figures," featuring moving joints, changeable outfits and ripped man-bodies underneath. If this all sounds a bit gay on paper than it should be noted that G.I. Joe figures are all armed with a vast array of weaponry. Also, if you ever suggest that Snake Eyes might be gay, make no mistake, you will be dead before you even see the movement in the darkness.
Every two weeks, Seibertron.com brings you a Top 5 list related to all things Transformers written by me, your fellow editor. These are our opinions so what matters most is what you guys think of the topic or list, and I hope to see your own lists or comments on omissions and ranking. Let's have fun! All previous lists can be found here. Top 5 Best Cliffjumper toys With Cliffjumper having a surprise appearance in the Bumblebee movie I figured we were due for a rundown of the best - Read More

What makes LEGO sets seem more expensive now is that the effective piece count seems lower. I remember that in the 80s, each set was full of bricks that were not overtly specialized only to that set. So they were useful for more things. Now the sets usually come with less bricks and plates (things that could be useful everywhere) and bring more things like minifigure accessories, flick fire missiles and other things that are not that useful. Although I think that everything was far worse in the late 1990s/Early 2000s than it is now.

In his stronghold, Serpent O.R. questioned Prime about his own worthiness to carry the Matrix, but Optimus broke free of his chains and aggressively ordered him to surrender. The Art of War #4 A group of Decepticons broke in and nearly took Prime apart, but not before Serpent O.R. took the Matrix for himself and changed into the massive Serpentor Prime. The Matrix showed Serpentor Prime the error of his ways but as he was about to commit suicide Cobra Commander tripped a device and took over Serpentor Prime's body. Moments before he crushed Arcee, a severely damaged Optimus Prime threw Hawk toward the Matrix but warned the human not to touch the artifact. Hawk did so anyway and through a quasi-mystical transfer of power Serpentor Prime was vanquished.
It should also be mentioned that a few years back, I think around 2009 roughly, TLG started using smaller boxes for the same size sets. It was part of a move to not only save money, but also become greener as a company. Because the sets now take up less physical space on the shelf, and boxes with the same number of pieces appear smaller than sets from previous years, it could also contribute to the perception that you are getting less for your money today. In reality they are one and the same product.
Released as part of the first wave of the Energon Igniters Nitro Series, this Optimus Prime is a new Voyager-sized mold that converts from a robot based on his Age of Extinction body into a truck in 11 steps, and he features 5mm-compatible hands & articulation on his head, arms, and only his upper legs. He also features built-in Ion Cannons in this lower leg panels, activated in vehicle mode. He also comes with his own energon core, which is a different mold from his Power Plus toy.
Megatron came upon Optimus and challenged his old foe to a duel. Optimus managed to gain the upper hand, but hesitated to deliver the killing blow when he discovered that Megatron had married the Matrix to his spark, corrupting it. Several Decepticons then swarmed Optimus, allowing Megatron to blast a hole through his chest. Dead and defeated, Optimus plummeted down into the bowels of Cybertron. Pax Megatronus Rodimus and Duke travelled far beneath Cybertron, where they discovered Ultra Magnus- the Autobot god of death -carrying Optimus's body away. Earth: R.I.P.
Power Surge Optimus Prime's scannable Autobot insignia is on his robot mode left shoulder. As he's packaged in robot mode, this badge is easily scannable while still in-package. Like his wavemate Bumblebee, this figure eventually saw release in the 11th wave of the Warrior Class line with the "Combiner Force" packaging. His scannable sticker is also altered, but scanning the badge only unlocks Energon currency, but not the character. This also applies to the original release's badge, but it unlocks 8 Ultra Sparks instead.
Inspired by a 1985 special limited release of Optimus Prime with bonus Pepsi decals for his trailer in the US market, Pepsi Optimus Prime sports an egregious number of new new Pepsi-themed paint masks and decals, as well as an entirely new trailer unit, specially designed to carry a single 500ml-size bottle (a common size in Japan), three 350ml cans, or 12 bottle caps (bottle cap figurines being a common and popular collectible item in Japan).
The trailer unfolds to form a battle station bristling with many firing weapons. Primarily, it can fire an air-powered missile launcher, a ripple rocket launcher with 5 missiles that can be launched individually (this turret can also be mounted in Laser Prime's hand) and a 'disc launcher', that fired several blue plastic discs adorned with the Generation 2 Autobot sigil. This disc launcher is the only weapon that can be used in vehicle mode.
Part of the first wave of Bot Shots Series 1 launchers, this repaint of Optimus Prime comes with a large trailer that pops open to form a battle station with a spring-loaded launching platform. He appears to have the same plastic colors as the single release, and the same set of paint operations, but his paint is done in different shades, having glossy dark blue paint and glossy bright red paint. The black part of his launcher is sculpted to look vaguely like the repair done that is part of Generation 1 Optimus Prime's repair bay.

While exploring Cybertron's hemisphere of darkness, Optimus Prime became severly damaged, and unable to return to the hemisphere of light. Having been able to send out one last message before his memory was badly damaged, Optimus found himself unable to distinguish friend from foe, and would join (or rejoin) whichever faction found him first. Optimus Prime Is Back
A Walmart exclusive set featuring a redeco of the first Cyberverse Commander Optimus Prime figure, featuring moderately brighter colors and paint, while his jetpack and rifles are now black, with the jetpack's wings having silver flames. He also lacks the flame pattern on top of his hood, and features different flame patterns on the sides of the hood.

Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball-joints.
At one time, Optimus Prime worked alongside Megatron, bringing order throughout dimensions with the power of SARA. But Megatron was ambitious, and sought to use SARA's power for his own ends. Optimus saved Metropolis from Megatron's rebellion, and the Autobots banished Megatron from Metropolis. Optimus Prime remained behind as the leader of the Autobots. Fate As head of the space-time guardians residing in Cloud World's Metropolis, he was a valiant and powerful leader who commanded the utmost respect from his subordinates. Optimus Prime stood for peace and freedom for all sentient beings in all of time and space. His sense of responsibility in this regard was a bit too great for his own good, as it often left him worrying about things outside of his control.
The main difference is an extensive redeco, rendering Prime in his traditional colours instead of the iPod-inspired white. (Yes, it actually had more to do with iPods than Magnus, believe it or not.) Reminiscent of the Kiss Players, iPod Optimus Prime's entire ABS/PVC structure is painted over, including his fists and the silver stripe that runs along his chest. His wind shield is colored blue like the one in the 2002 New Years Convoy reissue. The silver-grey trailer has a fairly elaborate deco, featuring detailing that resembles the outward appearance of the traditional Prime trailer, including the doglegging blue stripe and Autobot symbol, an effect somewhat marred by the large, visible gap on one side. When reconfigured into dock mode, the interior surfaces surrounding the speakers are decorated with black-on-silver techno-patterns as well as three, count 'em, three logos proclaiming the name "Optimus Prime". The recessed space also features a stylised, almost Frank Milleresque, high-contrast portrait of Prime's face, although this would be largely covered by the intended insertion of an iPod.
When Sergeant Hound apprehended a criminal going by the name "C-81", rumors that the prisoner was in reality a "Megatron" that had gotten past the TransTechs' security procedures piqued General Optimus Prime's interest. Though Cheetor assured him that it was impossible for a "Megatron" to have been allowed in Axiom Nexus, the General's concerns did not fade. More pressing concerns took over, however, when the entirety of Axiom Nexus, and nearly all of the TransTechs suffered a sudden shutdown due to a surge in the Global Net. General Optimus Prime tasked Bruticus with keeping guard over the prison while he and Hound went to investigate the source of the surge, the planet's core.
Part of the first wave of TakaraTomy Lost Age: Movie Advanced toys, this Japanese-exclusive redeco of 2007 Transformers Protoform Optimus Prime is given a Generation 1-styled color scheme (which is also based on his appearances in IDW's Transformers: Foundation comic-book mini-series). Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. His now-blue flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail (Not sure if this was mean to represent his jetpack blast effect or his atmospheric entry heat effect, which is for no reason: entirely blue instead of hot red). The bottom of the vehicle has small wheels to roll the toy across smooth surfaces.
×