An extremely simplified version of Optimus Prime, this McDonald's Happy Meal toy transforms into a trailer-less truck cab. He is formed out of a large percentage of translucent plastic, and can combine with the other Happy Meal Armada toys (Hot Shot, Red Alert, and Smokescreen) into a human (well, robot) pyramid-style configuration, notionally considered a "Mighty Robot".
The line was released as "The Transformers" in the United States, Canada and the UK in 1984 (One year after the Gobots) but Takara was still marketing Diaclone at least during 1984. Hence in Japan "The Transformers" did not debut under that brand till 1985, when the line was also rolled out to the majority of the rest of the world between Takara and Hasbro. Hasbro Europe still will not accept, however, that the range was released in the UK in 1984[citation needed], not even with evidence such as Argos 1984 catalogues containing the range, the UK comic launching in September 1984 or even the 1984 Transformers product catalogue produced by "Hasbro Industries (UK) Ltd, Wokingham". It is thought that Hasbro Europe as it now stands did not come into existence till 1985, hence no records of Transformers sales in 1984.[citation needed] UK Transformers toys were sold in boxes identical to those of their American counterparts until around 1998/9 when the range started to have UK exclusives.
Cosmos warned Optimus about a fuel plant the Decepticons were building, so Optimus took the Dinobots in his trailer and, under the guise of having a delivery for Shockwave, invaded the construction site and defeated the Decepticons. After this victory, Optimus turned his gaze skywards, and thanked Cosmos for his contribution to the Autobot cause. The Autobot Spy in the Sky
Prime soon had other things to worry about, as Magnus arrived on Earth with the intention of taking the Matrix, which he believed was rightfully his, at all costs. Prime, who refused to fight back, was seriously injured by Magnus. Magnus tracked Optimus to a desert island, where he pretended to offer him the hand of friendship, only to attempt to absorb the Matrix for himself. During the struggle, the brothers combined into the form of Omega Prime, also known as the God Fire Convoy. Through this link, Magnus was also able to channel the power of the Matrix, which he used to supercharge the Autobot Brothers into newly colored forms. Prime went on to battle the Decepticons on many other occasions. Although Magnus remained a free agent, refusing to take orders from his brother, over time, his animosity dwindled, and he frequently helped the Autobots by combining with Prime to battle the Predacons and Decepticons. During the final battle with Megatron's new form, Galvatron, the two brothers finally reconciled. Together, they faced Galvatron at the Earth's core and defeated him once and for all.
Billed on his packaging as "BIGGEST Optimus Prime Toy!", Ultimate Optimus Prime consists of an articulated tractor-trailer. The cab can transform into a "normal" Optimus Prime on its own, roughly equivalent to a Voyager in size and complexity, though with a lower degree of screen-accuracy than most large Optimus toys. Prime has 5mm fist holes, as well as additional 5mm ports on his front wheel wells and both sets of external fuel tanks. Four of these remain available in robot mode. The trailer has twelve more 5mm ports. Despite this, the toy comes with no weapons scaled such that the cab-only robot can usefully wield them.
The BK tie in toy of Optimus Prime is essentially two toys in one. The first part of the toy consists of two truck halves, which snap together around a sculpted robot mode Optimus Prime. The truck is squat, and primarily blue, with outbursts of chalk gray paint and red flames. Pulling back and letting go activates the gimmick: Prime "drives" forward and bursts from the truck mode, "transformed" to robot mode. This gimmick has marginal success.
Although Cybertron's Energon stocks were destroyed, the Autobots discovered a recording pointing to the Logicon planet Metascan Alpha, which had Energon in abundance. Optimus ordered Hot Rod and Ultra Magnus to take a team each to find the planet. The Autobots discovered they were being spied on by the Decepticon Clones, and Optimus swore that Galvatron could pay. He led a team to the derelict space destroyer which the Decepticons were using for a base and fought their leader one-on-one. As he was about to destroy the Nullification Cannon, Scorponok took a swing at him which connected instead with the Cannon, obliterating it. Optimus was helped away from the destruction by Blurr and Sureshot. The War Against the Destructons, Chapter 1 of 3
The voice actor drama was written for OFTCC 2004 by Simon Furman, set after the events in the comics. Among those taken from their world via teleportation beam by Unicron and his Decepticon minions were Spy Changers Optimus Prime, Prowl, Ultra Magnus, and Ironhide. The Autobot forces opposing Unicron attempted to deflect a beam, leaving them all trapped on an uninhabited ice-world. The Autobot forces teamed up to overcome the Decepticons led by Reptilion. The Autobots were then, presumably, returned to their own worlds.
It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.
When the Decepticons tried to take control of a solar energy station, Prime sent Roller in to investigate. Megatron's Fight for Power Later, Prime sent Bumblebee to spy on the Decepticons' latest misdeeds, and the Autobots discovered that they were having trouble with the ion drive of their starship. Prime led the Autobots in an attack on the mine the Decepticons were using to test their propulsion system and routed Megatron's force. Autobots Fight Back
Refractor and Laser Prime were only available in a box set named "Chaos on Velocitron" that includes Dynamus and Quickswitch, Parsec and Autobot Nautica, Fastclash, and a Rodimus Prime Titan Master head. The set was officially announced by Hasbro to be a Toys"R"Us exclusive, and was sold at stores in the United States, Canada, and Hasbro's Asian markets (such as Malaysia, Singapore, and Hong Kong). Despite this, it later became available via Amazon in the United States (but not in Canada) as well, actually sold by Amazon directly (as compared to a third-party seller).

G1 Convoy comes with two sets of fists, each pair featuring differently-shaped fist holes: one pair with square holes to hold the figure's "Convoy Gun" (as his ion blaster is called), and the other with round 3mm-compatible holes to hold the spring-loaded translucent blue missile launcher (a generic accessory also available with Robotmasters Beast Megatron and Beast Convoy). The fists are swapped out by simply popping them out of the wrist-hinge that holds them in place; the figure also includes an energon-axe that can be inserted into the wrist instead of a fist.
The Autobots and the Decepticons came to a distant world in the grip of an ice age. Assuming alternate modes based upon the dominant (though doomed) indigenous creatures of this planet, they continued their ancient, unending war. However, the Autobots, with their energy levels dangerously low, withdrew from combat as the world grew colder. They sought refuge in a deep cavern and entered stasis lock, awaiting the day when surface conditions changed to better suit their operation. Hearts of Steel #1 Optimus lay under the Mare Rurek Glacier. Infestation 2: The Transformers #1 Millions of years later, Bumblebee was awoken by the hammering of humans working on a rail line. He briefly considered awakening Optimus Prime, but thought better of it. After discovering the world had changed significantly, Ratchet thought there was no reason to awaken Prime. Hearts of Steel #1 When Bumblebee discovered the Decepticons were once again active on this world, Ratchet and Prowl agreed that the Autobots must intervene, but again decided out of rousing Optimus from his slumber. Hearts of Steel #2
GT-R Prime was racing against GT-R Saber and GT-R Maximus when they were rudely interrupted by GT-R Megatron, a ruthless racer out to prove his worth by defeating all others. A fight broke out, but Prime interrupted it and convinced Megatron that they all shared the same need for speed, persuading him to settle things with a race instead. Transformers GT: Mission GT-R

Back in the 60s, Hasbro was commissioned to play down the negative stigma surrounding US soldiers fighting in the Vietnam War. The result was four, 12-inch tall dress-up dolls featuring realistic camouflage fatigues and weapons of the time. The figurines represented the Army, Navy, Air Force and Marines. There was no real storyline at the time which limited the allure of the toys.

Prime comes with all the accessories of his previous release, although his ever-changing ion blaster is now somewhat confusingly cast in blue plastic. He features one major additional accessory: an electronic display base sculpted with the image of the Matrix and the Autobot insignia. Pressing the insignia's crest triggers a series of electronic soundbytes, mostly quotes from the movie recited not by original actor Peter Cullen, but by Hasbro's in-house actor, Ron Hayden: "Autobots, transform and roll out!", "I want you to make a special run to Autobot City," "Megatron must be stopped!", "All we need is a little energon, and a lot of luck," and two samples of the classic transformation sound effect, one ascending, one descending.


The second War Within Optimus Prime toy in the Titanium series, but also the first official transforming toy from the War Within series. Personally designed by comic artist Don Figueroa (who created much of the War Within comic designs), Optimus Prime transforms into a Cybertronic truck. He is armed with a silver painted Ion blaster, on which the word "DON" can be clearly seen sculpted into the body.

Being only an inch and three quarters half, he is the second smallest transformable movie version of Optimus Prime around, only losing the first spot to the Q-Transformers version. Much like the normal-colors Bumblebee, he was available in both Series 1 and 2 of the line, with no noteworthy changes between releases. Not even their bag codes were altered. Their instruction books were updated to say "Series 2".
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[38] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[39]
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