In 1989, the entire line became limited to Pretenders and Micromasters. For the first time, the Transformers received a new design for their title logo. But many also regarded this as a time of a dearth in creativity and the lowest point in the toyline's history. The year 1990 saw the last American burst with the release of more Micromaster characters and the introduction of the Action Masters, non-transforming action figures who came with Transforming companions. Larger Action Master sets came with transforming vehicles and bases. The Action Master line was criticized for its perceived desperation for a gimmick, although it had a few defenders. The line predictably faded and would be the last Transformers output in the US until 1992.
A Supreme sized version of Optimus Prime, based on the Voyager class figure design.[153] When pushed forward, the upper torso spins and transforms, with the transformation sound indicating the completion of the process. The right arm has an axe-swinging action while the left arm has a punching action. Includes show-accurate battle axe that features retractable blades and a spinning jet flame. Also features sound effects and pre-recorded dialogue ("My name is Optimus Prime!", "Let's go!" and "Bring it on!"), as voiced by David Kaye.
In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt, but due to the aforementioned lessened complexity significant sacrifices had to be made, such as "cheats" to the transformation sequence, to achieve this and thus he is overall less accurate than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. However, he maintains a superb level of articulation and posability.
Optimus Primal, leader of the Maximal faction in the Beast Wars animated series and toy line, is not Optimus Prime. Primal is one of the Maximal descendants of the Autobots, who took the name to honor Optimus Prime. The same applies to the Megatron of this era. Before the animated series began, Hasbro envisioned Prime and Megatron as their beast counterparts, but once the animated series began, this had already been changed. Design elements, such as Prime's mouth-plate slitted to add an actual mouth for the animated series and the first mini-comic that came packaged with the toys, suggest this. Nonetheless, Optimus Prime and Megatron were a major reason the Beast Wars began.
"Optimus Prime Figure" (オプティマスプライム・フィギア)[1] is a redeco of 2001 Robots in Disguise Spychanger Scourge, painted to resemble Movie Optimus Prime. Of note is the tampographed detailing on his chest resembling Movie Prime's distinctive chest design. Like most Spychangers, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly.
The percentage in the title is not a turn of phrase nor something inferred in any way, it comes from a quote by Bumblebee movie producer Lorenzo Di Bonventura. Whether Bumblebee is a prequel or reboot (or anything in between) has been a hot topic for fans , especially those who want to distance themselves as much as possible from the previous films made by Michael Bay. These debates have reached Bonaventura who sat down with Metro and explained why to him, the Bumblebee film was 100% a prequel - Read More
Excellent article. Especially for pointing out how different we remember things from ‘when we were kids.’ (I swear Optimus Prime was two feet tall!) My only criticism is linking to those two Brickset articles about supposed “quality decline”… the headlines are sensationalist and inflammatory, and a LEGO rep eventually replied to the spurious claims with information that deflates much of the (somewhat unfounded) criticism. Also the comments give me a headache. Otherwise great stuff!

Like many other modern toys, Optimus was designed with an alternate head sculpt (based on the mouthplate-less face as seen on the show) intended for a later retool, which was gang-molded with the original head. At least one specimen sporting the mouthplate-less head has been found at retail, although since this occurrence has seemingly been limited to an isolated incident, it can be assumed to be a manufacturing error rather than a genuine variant.[6] The mouthplate-less head sculpt was eventually used officially for a later-wave redeco, Nightwatch Optimus Prime (see below).

Ugh. Hey, congrats to everyone who wanted this, but do we really need another MP Prime? MP-10 is fantastic as it is, and it certainly looks better than this. MP-10’s only problem for me was the faux grille. If they made a new MP Prime that looked good and didn’t use a faux grille, then I would be interested. Instead it looks like none of the front uses any real truck parts; even the chest windows look different from the truck windows!

Part of the first wave of the "Mini-Con Weaponizers" subline imprint, this One-Step Changer figure of Optimus Prime is a new sculpt. In the Robots in Disguise mobile game, it was identified alternatively as an "Advanced One-Step" or "Evolved One-Step" figure depending on the user's region, but on the toy's packaging, no such modifiers are featured, and it is available as part of the regular One-Step Changer assortment. This figure shares most of its engineering with One-Step Fracture.
The paint deco is... unfocused, to say the least. In vehicle mode, the grill, headlights, bumps (thus his feet) are painted silver, yet the red in the small Autobot insignia has been removed. There is silver paint on the fuel tanks (toy battery cover), but not on the other tool boxes and equipment in the same location. There is also silver paint on all 6 wheel rims, the air cleaners and the windscreen visor. In robot mode the silver paint is mainly located on his thighs and crotch, though in order to save on costs, the dark blue and gold paint on his thighs and knee joints have been sacrificed.
In a rare move, there were no brick and mortar store exclusives in Western markets for the regular Prime line. The "Rust in Peace" special edition of Terrorcon Cliffjumper was available at San Diego Comic-Con and Hasbro Toy Shop, while the "Dark Energon" series of translucent redecos was sold by online retailer BigBadToyStore. All of the "Dark Energon" toys were available at general retail in Singapore and Malaysia, and the Voyager Class figures were also available at general retail in the Philippines.
Bumblebee seems to have finally settled on one mode for the film franchise: the Camaro. Chevrolet had actually stopped producing the Camaro in 2002, after having it in their stable since 1966. It wasn’t without controversy that Bay and company decided to make Bumblebee a Camaro for the first live-action film in 2007, but Chevrolet used the product placement opportunity to help relaunch the brand.
If the Autobots went along with Prowl’s strategy, the resulting heat from the explosion caused the Autobots’ circuits to overheat, rendering them unconscious. Upon reawakening, the Autobots found themselves captives of Megatron, who informed them that their fellow Autobots would soon perish, and that the humans would be conquered by the Decepticons shortly after.

This Japanese-exclusive black-and-gold redeco of First Edition Voyager Class Optimus Prime was available exclusively at the fourteen stores taking part in the Cybertron Satellite promotion. It depicts Prime coated in an alloy reverse-engineered by Ratchet from MECH equipment that protects Optimus against Dark Energon and other techno-biological hazards.


Released as part of a collaboration between Transformers and Primitive Skateboarding, this figure is a black repaint of the Titans Return Powermaster Optimus Prime, with the deco somewhat resembling Nucleon Quest Super Convoy, but with some gold trims and Primitive Skateboarding markings partially designed by Primitive Skateboard founder Paul Rodriguez. He also comes with an extra ramp and skateboard accessory that resembles the one Daniel Witwicky used in The Transformers: The Movie, which Shreddicus Maximus (or any other Titan Master) can attach to. The ramp can also form Optimus Prime's gun.
The original Optimus Prime toy, as well as the Diaclone Battle Convoy toy that it was based based upon, transforms into a late 1970s red Freightliner FL86 Cab-over-Engine triple-axle semi trailer truck. The truck mode features rubber tires, and the cab is partially constructed of die cast metal. The windscreen section can open to reveal ultimately-unused seats that were originally designed for Diaclone's driver figures.

This Walmart-exclusive redeco and retool of the 2010 Transformers toyline "Battle Blades" Optimus Prime toy features the Japanese release's hooks (instead of swords), plus an all-new mouthplate-less, mouthed face. As part of the set's lunar theme, reflections of stars are painted across his vehicle mode sides and on his windshield, with a sharp reflection of Earth's Moon in one of his windows. This time, his Matrix of Leadership is cast in orange plastic.
In 2002, 3H secured the official Transformers convention license as well as licenses to produce comic books and start a fan club. Optimus Prime appeared in Transformers Collectors Club comics, a comic released by 3H enterprises. In the comic, he is the same Optimus Prime from the Robots in Disguise continuity, but is taken to the Transformers: Universe reality.

Part of the first wave of battle upgrade Hero Mashers toys, Optimus is a non-transforming robot who can swap any of his parts out with other Hero Mashers figure to create many combinations. He includes his iconic Energon axe, a large projectile-launching gun, another large gun, two missile packs, and an arm for Ultra Magnus. Optimus Prime also has a pointing right hand, which allows you to do a certain Optimus Prime pose in a Dreamwave Productions comic.

The third United Optimus Prime toy is a redeco and slight retool of the Deluxe Class figure from Hasbro's 2010 Transformers toyline, itself an homage to Prime's Generation 2 "Laser" form. The toy features translucent blue plastic as opposed to Hasbro's orange, red paint is used on the biceps instead of blue paint, extra red paint applications on the knees like the original's sticker detail, and more broken-up red apps on the shoulders. Silver detailing was added to the cab mode on the grill, the bumper, and near the doors. The blue plastic in cab mode is now black plastic to make the figure more accurate to the Generation 2 original. The gray plastic is changed from the Hasbro version to more closely match the 2006 reissue of Laser Optimus Prime. Black paint was applied to the cab mode to mimic the fade from red to black on the original Laser Optimus, but still includes a flame deco like the Hasbro version, only in a different design. It lacks the roof-mounted rubsign of the Hasbro version, instead including Autobot insignias on the cab doors. (Disappointingly, they are Generation 1 insignias, rather than Generation 2 ones!) Additionally, a retool was made to the peg on the inside of his right shoulder, to make it shorter and wider than the Hasbro version, allowing it to move freely without hitting the torso, unlike the Hasbro release.
This Japanese e-Hobby exclusive is a redeco of Targetmaster Kup, made to represent the character [[Optimus Prime#The Transformers cartoon|Orion Pax]] from the cartoon episode War Dawn. He transforms into a Cybertronic pickup-truck thing. His truck bed has a peg-hole to mount his partner Barrelroller, who also serves as a hand-held weapon. The set also came with a re-deco of Wheelie as Dion.

It should be noted that in the lead up to the premiere of the Japanese translation of this series, TakaraTomy marketing director Masahiko Yamazaki indicated changes would be made to place it as a prequel to the 2007 Transformers live-action film. This would have made this version of Optimus Prime an earlier version of the film character. In practice however, the only changes that were made consisted of trimming for time to allow additional promotional material to be added to the start and end, and the name change of Bulkhead into "Ironhide" (with Ironhide becoming "Armorhide"). The future 22nd century Detroit setting and characterizations of the cast remain as they were in the original production.


However, the situation was still so desperate that Optimus not only decided to recruit human allies The battle is far from over!, but aggressively tried to recruit and deputise human children, including giving them the power to co-ordinate Autobot teams in battles. He wouldn't even make a final move on the Decepticons until he had enough child soldiers on his side. Earthlings: THE S.T.A.R.S. need your help now! Have the Decepticons defeated us once and for all? In at least one case, this likely led to the death of a small boy at Decepticon hands. Can one boy, alone, hold back the evil Decepticons?
A mode for Arms Master Optimus designed for underwater combat, "Aqua Screw Mode" was shown in Cybertron Satellite segment of "Explosive Sword Transformation! Wheeljack and Dreadwing". C.L. and Balo are combined into a propeller engine and attached to his right foot, their GR and G redecoes do the same for the left, and B.H. B is attached to his right shoulder to act as a radar system. He wears Arc S's blade on his right arm and wields the Giga Tornado Cannon Combo Weapon.
Marketed as a reissue of Powermaster Optimus Prime, this Toys R Us-exclusive Commemorative Series figure is in truth based on the Ginrai tooling on the toy that had previously been exclusive to Japan. It features a die-cast metal cab with translucent blue windows, and shortened, chrome smokestacks, and comes packaged with the drone Apex Bomber (formerly Ginrai's partner Godbomber), who splits into several components and combines with Prime to form "Apex Armor". As with all other Commemorative Series figures, Prime's new spring-loaded missile launcher featured an elongated missile.

In this universe, Optimus Prime transforms into a fire engine. The front section of the vehicle detaches and becomes Prime himself, armed with "Blaze Blaster" cannons. To attack, he is able to use his headlights, known as the "Fire Flash" attack, and leg wheels, known as the "Gyro-Strike". The rest of the vehicle transforms into a mobile battle station/refueling port/communications array and can combine with Prime as additional weapons and armor, forming his super mode referred to as "Super Fire Convoy". The ladder/hose section houses Prime's Power Stream water cannon, capable of shooting freezing streams of water, called his Blizzard Storm attack. It also contains a quartet of rocket launchers. In super mode, his feet contain missile launchers than can mount to the shoulders of his regular robot mode. In this mode, he can fire his fists for his "Flying Fist" attack.
1.) MP 10 EVA. Its arguably the best mold of any figure, and that color scheme! 2.) MP 12 Lambor. My fav transformer aand my fav car as a kid, cant beat it. 3.) MP Grimlock. Robot mode just looks like be dominates the shelf, regardless of who be is next to. 4.) MP Exhaust, mostly bc of the novelty factor as he is a pain to get in the States, plus his back story is cool. If not for that, MP 11 Skywarp would take this spot. 5.) MP Soundwave w/ cassettes. Duh!
Takara's iteration of Combiner Wars Optimus Maximus is sold in a gift set including all five Autobots (minus the Rodimus mold). This version of Convoy has numerous changes in deco to better match his look in the Generation 1 cartoon. Like Unite Warriors Menasor, the set also features some minor improvements to the original sculpts, such as improved hip-ratchets for Convoy for increased stability. He also had the slightly modified pegs that Legends Class Rodimus (or Blackjack, Runabout, and Runamuck) can securely attach to, which was previously used for Battle Core Optimus Prime. While he features foil insignia stickers on his robot mode shoulders, he also features tampographed Autobot symbols on his side truck panels.
Part of the first wave of Beast Hunters Series 3 Voyager Class toys, Optimus Prime is functionally an upsized copy of his Beast Hunters Series 3 Cyberverse toy, though with certain sculpted details based on his larger toys, the replacement of his ball joints with more robust ratchet joints, the addition of thigh swivels, and various deco differences. As a result, his complexity is lower than in his previous Voyager Class toys, but he ends up being much, much more massive.
Two of his limbs are based on Armada Optimus Prime; one "normal" (Inferno helmet), one pre-Earth-body (Knock Out helmet). The main torso-bot is based on Generation 1 Optimus's original body. Another limb-bot is based on live-action Optimus (Soundwave helmet), and the remaining one (Ironhide helmet)... actually looks to be based on the Optimus-like-but-not-Optimus Micromaster Overload! The heck?
In the United Kingdom, this Optimus Prime was released as an Argos exclusive along with several other sets branded as part of the Reveal the Shield subline imprint. His United States release was initially claimed to be exclusive to Target by online retailers from Asia, but even though the other Reveal the Shield products eventually became available at Target, Voyager Class Optimus Prime was released as a Toys"R"Us exclusive in the United States instead, complete with a "Toys"R"Us exclusive" sticker. Also, both his United States and Asian releases lack the "Reveal the Shield" logo the United Kingdom release has (but still feature the "Reveal hidden images" call-out).
This unusual iteration of Optimus Prime is a redeco of Beast Wars 10th Anniversary Optimus Primal, transforming into a robotic gorilla in the pseudo-technorganic-looking style of the other Jungle Planet toys. He comes with a Jungle Planet Cyber Key stamped with the code d7s9, which plugs into his flying surfboard accessory to reveal a spring-loaded missile launcher. His brown and cream deco seems inspired by Donkey Kong, while the scar over his beast mode eye seems intended to homage Peter Jackson's King Kong.

The Autobots continued to guard humanity in secret for many years, until one day in the 21st century when Ratchet was captured by a human group known as Skylogic Systems. Upon investigating the organization, Optimus Prime and Bumblebee came into contact with the Lone Gunmen, three humans who were also on Skylogic's tail for their role in creating a dangerous virus. Learning from them that Ratchet's DNA was part of the concoction, the Autobots joined forces with the humans and helped track down David Simmons, the man responsible for releasing the virus. One interrogation later and they had the address to the Skylogic base, though Prime's size prevented him from easily infiltrating the building, so he left the rescue mission up to Bumblebee and the Gunmen. Once Ratchet was saved, the Autobots parted company with their new human friends in an attempt to lure away any Skylogic pursuers. The X-Files: Conspiracy: The Transformers
The Autobots subsequently returned to Cybertron aboard a refueled and repaired Ark with the defeated Decepticons, taking the Decepticons on Cybertron unawares and quickly capturing control Cybertron. Peace reigned for a time until a series of natural disasters began, the source of which was determined to be the planet Moebius in a parallel universe. The Autobots assembled a team to travel to this alternate universe and stop the threat; Optimus Prime personally led the team, unwilling to put anyone in more danger than himself. Wheeljack, Hoist, Jazz, Prowl, and Silverstreak constituted the rest of the team; they dubbed themselves Spy Changers because they aimed to achieve their goal with stealth and diplomacy. The team modified their bodies to match the native cyborgs using data acquired from the Sky Spy and traveled to the 22nd Strata but were soon attacked by the local Guardians, who mistakenly presumed them to be Renegades. The Spy Changers were then rescued by the real Renegades, who presumed them to be potential allies and took them back to their flagship, the Rogue Star. Renegade leader Cy-Kill attempted to court the Spy Changers as allies, but Optimus saw through Cy-Kill's deception. Eventually, the Autobots formed a secret alliance with the Guardians as well as discovered the cause of Cybertron's troubles: Renegade bases on Moebius were draining the planet's energy. The planet's geometry had turned it into a crude Dimensional Interfacer, and Moebius was tapping into Cybertron to sustain itself. Hoist was able to end the crisis by triggering the bases' remote detonation sequence. Cy-Kill was furious, but in the ensuing battle, the Autobot-Guardian alliance triumphed over the Renegades. Optimus Prime and Leader-1 shook hands as a symbol of the transdimensional friendship, and the Autobots returned to their home reality, secure in the knowledge that they had allies in places as distant as alternate realities. Ask Vector Prime, 2015/09/30

This redeco of Henkei Convoy is cast almost entirely in translucent colored plastic. Also known by the nickname "Crystal Convoy" among fans, it was first released as an exclusive for the Japanese convention Tokyo Toy Fair 2008, limited to 1000 pieces at the event, but was later made available through e-HOBBY. It was sold in a monochrome-blue version of Henkei Convoy's regular packaging.
In this incarnation, Optimus Prime is the main protagonist and shows a near-xenophobic reluctance with interacting with other cultures, believing that such interaction would cause more harm than good. Consequently, he prohibits his team from mingling with the locals of Earth, Velocitron, and the Jungle Planet during their search for the Cyber Planet Keys. This attitude was drastically changed when Prime realized that the only way to acquire the Cyber Planet Keys from Velocitron and Animatros was to play by their laws.

Optimus Prime is usually depicted as being a member of an ancient Transformers race called the Dynasty of Primes, often receiving the title "The Last Prime" in many stories, in which he is depicted as being the last of the Primes. In the Transformers: Covenant of Primus, it was established that Optimus Prime was the last born of the original Thirteen Transformers. It was his unique spark and his inspiring reassurance that "All are One" that allowed the Primes to rally and succeed in their battle against the Chaos Bringer Unicron. When tragedy at last ended the era of the Primes and brought forth the new race of lesser descendant Transformers he alone chose to be reborn in the Well of All Sparks as one of them, that he might know them and their needs more completely. All memory of his past life gone, he took the name "Orion Pax" and sought his way like any other robot on the new world becoming Optimus Prime once more when receiving the Matrix of Leadership when Cybertron faced a new enemy in his former friend, Megatron and his army of followers, the Decepticons. This brings a Great War to their planet of Cybertron. Optimus's origins and personality can vary depending on which "universe" he's seen in. This origin is the most consistent between the various incarnations. Further differences are listed in the respective sections below.

Optimus Prime is the Autobot leader on Transtech Cybertron. On Transtech Cybertron, Optimus Prime is a gifted politician who has forged an alliance with Megatron, the militaristic leader of the Decepticons. together, they helped bring forth a golden age on Cybertron. Transtech Cybertron is unique among Cybertrons of alternate universes in that war has not broken out between factions.[171]


Though Prime's ultimate fate is unknown, in a story entitled "The Last Days of Optimus Prime", also from Transforce, Prime laments the new Transformers age without war and passes on to a Transformers afterlife, referred to as "J'nwan". The story is vague, however, and may be a metaphor for Prime rejoining the Matrix, as his time had come. In this realm, he was approached by the Predacon Sandstorm, who tried to plead for the help of Prime and the other legendary Transformers in dealing with a Unicron/Predacon hybrid named Shokaract. Prime refused, but later led a group of Transformers, including Megatron, Grimlock, and Soundwave), to distract the creature while Primus dealt the final blow.

Equipped with knowledge of the future and the danger that would soon be threatening the transformers, Ravage's machinations included trapping Megatron and a large army of Decepticons in a spacial rift with the intention of protecting the Decepticons from the approaching Unicron and forcing the Autobots to face the planet-eater unaided. The Decepticons would then be in a position to conquer the victor of that battle.

The real selling point of the toy, however, is the colossal Omega Combat Armor. Optimus' trailer transforms into nearly two feet of limb extensions, armor, and wings. The armor remains completely integrated (except for the Ultimax Super Cannon) during transformation, with no partsforming, although this renders the final power-up robot mode somewhat limited in articulation, having no leg articulation whatsoever aside from swinging the hips out slightly and twisting at the ankles for maximum stability. The armor adds six more 5mm ports of dubious utility around the feet, retains the four from the cab robot and the eight from the trailer (on the backs of the wings), and has his own pair of 5mm fist holes. In trailer mode, it can support itself using folding blue landing gear, although the attached ball-jointed struts make it somewhat less than realistic.
This small version of Energon Optimus Prime was released by Kabaya as part of their DX Transformers line of candy toys. Prime transforms in the same manner as the larger Energon figures do, though his arms have to be removed at the shoulder and reinserted into his back to form truck mode. The Prime Force were sold in a separate set in the DX Transformers series, and can combine with Prime to form his Super Mode. Optimus came with a stick of gum.
Rodimus was seen in the season 3 "Transwarped" special, leading his team in defending a Space Bridge from Strika's "Team Chaar". His team was overwhelmed, and Rodimus is infected with Cosmic Rust, courtesy of Oil Slick, putting him out of commission. According to Derrick J. Wyatt, Rodimus is back on Cybertron de-rusting. He can later be seen on Cybertron cheering for Optimus Prime and his crew for defeating the Decepticons in "Endgame, Part II".
On a Cybertron dominated by Shockwave and the Decepticons, Optimus Prime and the Autobots took on the roles of resistance fighters. Cobra experimentation transported a contingent of Cobras and G.I. Joes to Cybertron and destabilized Teletran 3, which led to the computer sending several Transformers to Earth across different time periods. When Optimus Prime saw Jazz get zapped by Teletran 3, he leapt to rescue his soldier, only to be transported away as well. G.I. Joe vs. the Transformers II #1 A team made up of Joes and Cobra agents were sent back and found Optimus Prime and the Stunticons in 1930s-era Chicago, disguised as period cars and trucks. The Stunticons chased Prime and the Joes around the city until everything was wrapped up with bullets, a collapsed bridge and some dynamite. G.I. Joe vs. the Transformers II #2
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The main selling point of the toy is the ability of the truck cab to combine with the trailer to form Super Optimus Prime. The cab portion folded in half and sat in the chest cavity of the trailer's torso, giving him the classic Optimus Prime truck-chest appearance. The two double-barreled cannons were attached to his shoulders and a large, separate head piece was mounted onto the hole on top of the truck cab.

A mold for a standard LEGO piece costs anywhere from $50,000 to $80,000; over its lifetime, it will spit out some sixty million bricks. The cost of making the mold, spread out over all those bricks, is essentially zero. But when designers concoct a specialized piece and LEGO manufactures just fifty thousand of them, the molding cost rises to as high as $1 per piece. Including just a few of these specialized pieces, as LEGO did with unrelenting frequency during the Plougmann era, can potentially kill a LEGO set’s profit potential.


In the Escalation miniseries, Megatron engages Prime and, boosted by Ore-13, overcomes him. Believing their leader dead, the rest of the Autobots attempt to buy the newly arrived Hot Rod time to collect the clone. Prime, who had transferred his consciousness to a backup memory in his trailer command post, advised them to exploit Ore-13's weakness and assault Megatron all-out, catalyzing the Decepticon leader's Energon supply and crippling him.

Two custom-made pieces (presented in robot and vehicle mode) by the Hasbro Transformers team as the grand prize for G4TV and Jumpcut's contest for fans to remix selected Transformers clips. Won by TFW2005.com member James Zahn, this one-of-a-kind (well, two-of-a-kind) piece is an almost fully vacuum-metallized Leader-class Optimus Prime in red, silver and blue (based heavily upon Generation 1 Optimus Prime), presented with a custom display base with an embossed silver Autobot insignia and a perspex display case.

An exclusive version of Titan Class Metroplex was made available at San Diego Comic-Con 2013. He comes with 12 small, non-transforming figurines of Orion Pax, Megatron, Bumblebee, Thundercracker, Trailcutter, and Hoist, all in both modes. The figurines are based on their Thrilling 30 Generations Deluxe Class toys, and similarly to Decoys, the Autobot figurines are cast in red plastic, and the Decepticons in purple.
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This Collector's Edition Japanese e-HOBBY exclusive was a redeco of Targetmaster Kup, released in conjunction with the 2006 reissue of Kup and designed to represent the character Orion Pax from the Generation 1 television series episode "War Dawn". Orion transforms into a Cybertronic pickup truck and came with both a gun and Barrelroller, a redeco of Recoil. He has full shoulder rotation, though the way his elbows are set up means he cannot make full use of their joints. His legs feature no articulation whatsoever.
One reason that people perceive that the cost of Lego has gone up is that the cost of so many other toys has gone down. You can now buy so much crap for a buck or two that Lego seems like a luxury item in comparison. It’s interesting to look in toy catalogs from the early eighties and see that Lego didn’t seem as costly then because the other toys were all costly as well.
Once combined, DaiKenzan has three new phrases (spoken in Kenzan's voice), while DaiGekisou has four (in Gekisoumaru's voice). In either combined form, pressing and holding the button activates an additional, longer phrase for their "final attack". DaiGekisou is armed with a scissors-esque "shuriken" made from combining Optimus Exprime's two swords, while DaiKenzan simply wields them separately.
The figure was re-released in Hasbro's Asian markets in 2012, with no known changes to the figure itself but several modifications to the packaging that makes it easy to tell the two releases apart: The flap containing the package art is omitted entirely, the "Commemorative Series II" label is missing, the age recommendation and safety warning labels, the "Changes from double tractor trailer to battle station to super robot!" call-out and the name of the toy have all been shuffled around (with the words "battle" and "super" being omitted in the process), and most notably, the toy is no longer named "Powermaster Optimus Prime with Apex Armor", but simply "Optimus Prime", with Apex Bomber's existence no longer acknowledged anywhere on the packaging.

In his stronghold, Serpent O.R. questioned Prime about his own worthiness to carry the Matrix, but Optimus broke free of his chains and aggressively ordered him to surrender. The Art of War #4 A group of Decepticons broke in and nearly took Prime apart, but not before Serpent O.R. took the Matrix for himself and changed into the massive Serpentor Prime. The Matrix showed Serpentor Prime the error of his ways but as he was about to commit suicide Cobra Commander tripped a device and took over Serpentor Prime's body. Moments before he crushed Arcee, a severely damaged Optimus Prime threw Hawk toward the Matrix but warned the human not to touch the artifact. Hawk did so anyway and through a quasi-mystical transfer of power Serpentor Prime was vanquished.
In search of new energy sources, Optimus led a team to central South America. When they spotted Mount Sheelah, their two human friends John and Tim Gordon explained volcanoes, and, believing it to be of possible use, the Autobots went to examine it. During a battle with the Decepticons over the volcano, Optimus was convinced by the two humans to retreat, ultimately saving them when Mount Sheelah erupted. Terror of Mount Sheelah After discovering that the Decepticons were kidnapping humans, Optimus sent Bumblebee to scout the Decepticon base. When Bumblebee returned with the Decepticons' global crystal, Optimus was able to use it to blackmail the Decepticons into letting the humans go. Bumblebee to the Rescue
A second die-cast vehicle representing Prime was also part of the Mini Car Collection, this one a red redeco of Majorette toy #291, a Chevrolet K-10 pick-up. To distinguish it from the other Optimus vehicle, this one is randomly allocated the "Super Mode" label, and features an image of the leader in his powered-up form on is hood in addition to the Autobot symbol and series logo.
In the first nexus, when Swoop reported back to Autobot HQ that the other Dinobots were being controlled by Bombshell's cerebro-shells, Optimus had to decide whether to stop them with an immediate full-scale assault, or consult the Ark's computer. If he led an immediate attack, the cerebro-shells were jolted loose when his troops carried out his order to, "Bring them down fast and hard". If he consulted the computer, he then had to choose between its plan to have Windcharger remove the shells from a distance with his magnetic powers, or go with Mirage's idea to lure the Dinobots over Bandit's Bluff with an Optimus Prime hologram. If he chose Mirage's plan, the Dinobots charged over the cliff and into the ocean, where they were salvaged for repairs back at base. If he let Windcharger lead operations at the bluff so he could confer with Skids about some strange activity near Dolphin's Bay, it was out of his hands whether Windcharger accidentally tore the Dinobots to bits, or harmlessly removed the cerebro-shells. The latter outcome led to Grimlock telling Optimus that Bombshell said controlling them was just part of a larger plan, and the Autobot leader realized that it might tie in to Skids's report. Skids and Bumblebee could investigate in Wheeljack's new mini-sub, but should he send Sludge along with them?
Within G.I. Joe's headquarters, Optimus found Doctor Venom controlling a robotic suit made out of the remains of both Bumblebee and Soundwave. The battle between him and the Joes spilled out into the open and into another battle, where Decepticobra was attacking the United Nations. As more factions joined the brawl, Optimus yanked Bumblebee's components free from Soundwave's body and took to the skies, back to Cybertron. Expelled from the Garden There, he was able to reunite Bumblebee's body with his head. Headmasters
Optimus Prime has appeared in numerous video games since the introduction of the Transformers series. He makes a cameo in the 1999 Beast Wars Transmetals video game for Nintendo 64, where he is killed by Megatron at the end of the campaign, showing what would have happened in the Beast Wars series with a Predacon victory. Prime is also one of the playable characters in the 2003 Japan-only Transformers game for the PlayStation 2 and the 2010 Transformers: War for Cybertron. Optimus Prime is also playable in the Hasbro Net Jet Transformers fighting game Transformers Battle Universe. Three versions of Optimus Prime are playable characters, including the first generation incarnation, his incarnations from the 2007 live-action film, and the incarnation from Transformers Animated. In this game, Optimus Primal is also a playable character. He is a regular character in the Nintendo GameCube and PlayStation 2 2003 fighting game DreamMix TV World Fighters. He appeared as a boss in a simple Flash-based video game on the Hasbro web site.[25]
The second known version [4] ditched the triplechanging gimmick on the cab and simplified things a good bit. This Powermaster Prime has several distinct characteristics only seen in the second design, such as the wider "block head" and two faux smokestacks on top of either shoulder as opposed to one. Also, in a rather odd twist, this design features a black head and fists for both super and regular modes rather than the traditional blue. It also had yellow eyes in either mode a la the original Optimus Prime.
A redeco of Legends Optimus Prime replacing his red plastic with more blue and silver, but sprucing things up a bit with red flame paint operations. Defender Optimus Prime (ディフェンダーオプティマスプライム) was only available in Japan as part of their Transformers Animated promotion in March 2010. It was given away for free to customers who purchased Animated merchandise at Edion, Bic Camera and Yodobashi Camera stores.
He comes with a MechTech rifle converts into a large battle axe, and can be locked in by pulling the lever all the way in and tilting it into a gap to the left. The rifle has a separate flip-out handle, while the axe uses the rifle's long barrel as the handle, meaning that Optimus can grip the axe with both of his hands. This weapon was also retooled in a running change, adding a stop to the handle instead of relying solely on the gear system to prevent the locking assembly from flying off into parts unknown.
Later, Optimus pursued Megatron to Earth to stop him from pillaging the planet's energy resources. Prime's loyal team of Autobots clashed with Megatron's Predacons on many occasions, stopping their schemes with the aid of Koji, a human whose father had been abducted by the Predacons. Prime and Koji went on to form a strong friendship, although Prime blamed himself for Koji's father's abduction. Optimus proved his bravery on many occasions, battling and defeating Sky-Byte in an underwater duel and personally rescuing Side Burn from a Predacon trap. Later, when Megatron targeted a tanker truck to scan as the alternate mode of the final protoform, Optimus Prime leapt into action in order to save the truck's human driver and, as a result, the tanker, Prime and the human were all scanned. With an infusion of Megatron's spark energy to complete the concoction, Scourge was born, emerging from his pod as a dark twin of Optimus Prime. Prime's pleas to make Scourge remember his original Autobot loyalties fell on deaf ears.

Realizing that the planet is dying, Optimus orders a mass evacuation of all Autobot cities, but many transport ships are destroyed by the Decepticon satellite Trypticon, under orders from Megatron that no one shall leave the planet. He orders the Aerialbots Jetfire, Silverbolt and Air Raid to fly and destroy Trypticon. The aerial trio manages to destroy Trypticon's jet pack and send the Decepticon behemoth crashing into Cybertron, where Optimus Prime and the Autobots band together to narrowly defeat him, sending him plunging into a pool of raw energon. Optimus and the remaining Autobots volunteer to stay and defend Cybertron from Megatron for as long as possible while the rest evacuate the planet. He commissions a massive vessel known as the Ark to transport the remaining Autobots into space when the time comes.

"Convoy Last Production" was the final re-use of the Masterpiece toy mold before it was at last retired after numerous re-releases and redecos. The figure is essentially identical to the original Japanese MP-1 release, aside from a slightly brighter red, and the addition of the words "LAST SHOT" in Transformers typeface molded into the small of Convoy's back, hidden beneath its headlight-flaps in robot mode. Lacking the trailer of MP-4, the figure instead comes with a redecoed version of the electronic base included with Hasbro's "DVD Edition" of the figure from five years prior, which now features a collection of sixteen soundbytes of Convoy delivering famous lines from the Japanese version of the Generation 1 cartoon, recited by the character's original Japanese voice actor Tesshō Genda. The base was promoted as containing a hint as to the identity of the next Masterpiece toy; as it would turn out, this was a new version of Convoy himself (see below), foreshadowed by a sound clip on the base which played only intermittently, and which had Convoy announce that he would "soon be reborn".

Optimus Prime returns in Transformers: Revenge of the Fallen. He leads the Autobots as part of NEST in hunting down the remaining Decepticons on Earth. He later engages in a battle with Starscream, Grindor, and a resurrected Megatron. Although Optimus manages to injure Starscream and kill Grindor, he is eventually impaled and killed by Megatron. However, Optimus is resurrected during the battle in Egypt by Sam using the Matrix of Leadership. He is then fused with the dead body of Jetfire, giving him an extremely powerful upgraded mode. After severely maiming Megatron, he kills The Fallen, forcing Megatron and Starscream to retreat. At the end of the film, Optimus thanks Sam for reviving him and again transmits a message to space, hoping to find more Autobots.


In 2003, Transformers: Armada launched a pivotal new era in the toy line. After several lines of toys produced by one company or the other, Hasbro and Takara united to produce what was purported to be a single, identical line of Transformers for release worldwide. In tandem with this new endeavor, Armada signaled a new continuity in its accompanying animated series and a new focus in both the show and the toys on Mini-Cons, a new faction of Transformers. The Mini-Cons were much smaller robots (not much larger than humans) who were neutral in the Autobot/Decepticon fight, but due to their incredible power and abilities, were sought by both factions.

Optimus took the mantle of leadership as the civil war against the Decepticons erupted, and would remain in that position for the next nine million years. Ariel was rebuilt into Elita One, the commander of the Autobot resistance on Cybertron. The fate of Dion is left unrevealed. It has been speculated by fans that Dion might have become Ironhide or Ultra Magnus just as Orion and Ariel became Optimus and Elita, but this remains fan speculation only, and, his close friendship with Optimus notwithstanding, there is no evidence to support the idea.

Aside from the Powermaster feature itself, the main gimmick of the toy is the ability of the truck cab to combine with the trailer to form the larger "Super Optimus Prime" figure. This is essentially accomplished by standing the trailer up, folding the cab in half and inserting it into the empty cavity in the trailer's torso, forming an imposing—if almost entirely unposeable—robot form armed with all four weapons. The head of this super robot form is a separate piece which can be stored in the rear of Prime's trailer when not in use. While Hi-Q was always shown plugged into Prime's chest in artwork of this mode (as seen in the picture here), this was actually entirely unnecessary as transforming into Super Optimus Prime didn't require the standard Prime toy's legs to be unlocked.
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