Today, generally the creator sets only emphasize Lego as a building system. They come with pieces and instructions for two alternate models. Generally, Creator sets utilize a more basic color selection and look less “realistic” due to the emphasis on a versatile piece selection. Contrast that with current licensed themes and even Lego’s own proprietary themes. Themed/licensed sets are now trying to achieve more “realistic” models. As a result, piece and color selection skews toward more specialized pieces and colors again making the “critical mass” of pieces harder to achieve.
If Powerglide did not heed Optimus orders, he indadvertedly caused the water supply to be poisoned anyways. If however, Powerglide listened to Optimus’s orders, the Autobots attempted to lure the Decepticons away from the reservoir and into some nearby woods, where the Autobots would have some cover against the Decepticons. Finding themselves under heavy fire before they could reach the treeline, the Autobots were forced to fight back in the open. With Autobots falling beside him, Optimus gritted his teeth and took careful aim at the poison containers the Decepticons were carrying. After taking out both of the planes carrying the poison, Optimus continued to battle Megatron and his Decepticons until nightfall, until the Autobots were finally victorious.
The Beast Wars were waged on prehistoric Earth, eventually leading to the discovery of the buried Ark. The beast Megatron, following the original Megatron's instructions in a desperate gambit, attempted to change history by killing Optimus Prime, who was still lying in The Ark in stasis lock. Megatron hoped that this would result in the Decepticons winning The Great War and the eventual rule of Cybertron by the Predacons, the descendants of the Decepticons. Megatron unleashed a full-power weapon blast at Optimus Prime's face, delivering a near fatal blow. Optimus Primal, however, took Prime's spark into his body to protect it from surgical trauma while his injuries were repaired. The subsequent power increase caused by Prime's spark's connection to the Matrix augmented Primal into the large, transmetal "Optimal Optimus" form with three alternate modes (jet, land vehicle, and transmetal gorilla). Then, with the repairs complete, Prime's spark was restored, and he briefly activated before sinking back into normal stasis.
This silver-chromed redeco of the Leader-class Optimus Prime figure first saw the light of day as a prize in a TV Magazine mail-in, offered alongside a gold chrome version of the same toy (see above). Both figures were later made available again as prizes in a second contest in the September 2005 issue of TV Magazine, together with "Galaxy Convoy Custom Color Version" (see below). Despite being offered in equal quantities in these contests, this silver version is apparently much harder to come by.
During the May 30 launch event for the Revenge of the Fallen toyline in Japan, Legends Optimus were given out to attendees. The only difference is a sticker on the packaging commemorating the event. Optimus also saw release as a blindpacked figure for the first wave of the Revenge of the Fallen EZ Collection sets. And like all first waves, he comes with a flyer advertising the TakaraTomy releases of the Revenge of the Fallen toyline. His pair of legs is also mistranformed to fit in the bubble.
This increase in average piece count could be a factor in why LEGO is perceived to be more expensive now than in the past. LEGO sets have become larger and more complex. They have started to market directly to an older crowd with sets such as the Modular Buildings and the Architecture series. These new sets have rekindled interest in LEGO for an older generation but at the same time, it has introduced this same generation to the relatively high price of LEGO sets.

In Spotlight: Doubledealer, Hot Rod's search was interrupted by Dealer's arrival on Earth, with orders for Hot Rod: find the Magnificence and use it to learn what they could about the Expansion. Hot Rod took Dealer to his hiding spot, which turned out to be the planet where they first found the device. As Dealer and Hot Rod closed on the Magnificence, he went over his first visit to the planet in his mind, and how things could have gone so wrong. Eventually he began to have suspicions, and upon locating the Magnificence, asked it the question that haunted him: had Dealer betrayed him? Sadly, it revealed the truth, and Hot Rod was forced to kill Dealer as the traitor attacked. Looking down on his remains, Hot Rod realized the truth had been staring him in the face, he just had not wanted to accept it. He then used the Magnificence to find out all he could about the Expansion, and relayed the information to the Autobots.
If Optimus ordered his troops to come to the humans’ aid, they found themselves taking part in a struggle in futility, as the entire town was near-weightless, meaning they couldn’t put the humans anywhere where they wouldn’t float away once more. Then, the Autobots heard Decepticons approaching. Helpless in their current position, the Autobots were quickly eradicated by the Decepticons.

Mission Racer Optimus Prime features a pull-back gimmick by using a rubber band: insert the rubber band onto the front and rear post, then place Optimus Prime onto the ramp and pull his trailer backwards, and release the trailer for allowing the truck to zoom forward. The rubber band also has Optimus Prime's name and the Autobot insignia tampographed oh it.
The TakaraTomy version, part of the first wave of Movie Advanced Series toys, is dubbed "Classic Optimus Prime", and opts for a deco closer to Prime's previous on-screen appearances, omitting the blue paint on his feet and hands to reveal the gray plastic underneath, and adding new paint details all over. Instead of painting it in clear light blue, his light-piping eyes is neutered with opaque light blue paint. In terms of quality control, at least one sample has missing it's silver paint on the head's left cheek.
In true Prime style, forward portion of the vehicle mode detaches to become Prime himself, while the rear "trailer" transforms into a gun emplacement. In robot mode, the barrel of the truck's left cannon detaches to become a hand-held rifle for Prime, and the figure features an opening chest compartment concealing a removable Matrix of Leadership accessory. Prime's gigantic hands mean that he can't hold it especially neatly, but he can certainly grip hold of it. Atypical of both most Unicron Trilogy figures and indeed, Optimus Primes in general, Prime's hands are not designed to accommodate weapons with 5mm posts, instead featuring a small peg-hole in his palm that allows him to tightly grip objects designed to fit there, like his own rifle, Leobreaker's whip, Cybertron Wing Saber's swords, and Cybertron Metroplex's axe. However Cybertron Wing Saber's sword hilts will also act as adaptors allowing Prime to hold and use 5mm weapons.

Like several new-mold Revenge of the Fallen toys, Optimus Prime suffers from some cost-cutting measures that affected the final production version of the mold. According to Hasbro's stock photos/back-of-box photo of the hand-painted prototype, the toolboxes on the sides of his legs were designed to fold away further for a sleeker, cleaner look. Additionally, the rear tires would have been able to split in half, with the inner half of the tire going inside the outer half to recreate the thin tires seen on Prime's CG design. Some articulation was lost on the toy between Hasbro stock photography and the final release. His fingers are no longer articulated; instead, the entire hand is now one molded piece. Finally, the lower arms appear to have been originally designed so that his hands could slide in or out of them during transformation. Sadly, he also lacks rubber tires, which the original movie Prime did have. Meanwhile, the articulated fingers was later used for the Asia Premium Series & Movie The Best releases.
Due to the interference of Ravage, the same as the one who appears in the Beast Wars, most of the events of the original animated feature do not transpire. The most influential of these events is the Battle of Autobot City. Because this battle did not occur, Optimus Prime and Megatron do not have their final showdown. This means that, for this continuity, Optimus Prime does not die and Megatron is never reformatted into Galvatron. As a result, Optimus Prime is able to lead the Autobots during the Binaltech saga.
Rodimus also appears in the novel Transformers: Retribution as part of the crew of the Ark. Along with Kup and Bumblebee, he suspects that something is amiss with the inhabitants of the planet Aquatron, and takes a small drops ship down into the planet's oceans to investigate. The trio are captured and brainwashed by the Quintessons, who force them to testify against Optimus Prime in a mock trial. Fortunately, they are later returned to normal and return to space aboard the Ark with the rest of the Autobots.

The original Optimus Prime toy started life as the Diaclone toy, "Battle Convoy", created by a team of Takara designers who came on board when the original designer fell behind. This team included Hiroyuki Obara (listed as the sole creator on the toy's patent) and famed mecha designer Shōji Kawamori. The toy transforms into two major components; the first component being a red and blue White Freightliner WFT-8664T cabover semi-trailer truck partially composed of die-cast metal, and the second component being a large silver trailer of currently-undetermined model.

At about 2/3 the size of the Smallest Transforming Transformers, this diminutive version of the original Generation 1 Optimus Prime toy is the smallest figure of the Autobot leader made to date. It was sold as part of Takara's blindpacked Mini Toy Shop Collection line, a series of miniaturized figures from numerous classic Takara toylines, including Transformers, Microman, Licca-chan, Choro-Q and others. Both of Prime's modes are represented by non-transforming individual figures, which come together in a two-pack. In-box, his truck form is even packed in a miniature recreation of his original Japanese packaging, which also includes a shrunken version of his sticker sheet. A tiny version of the original Takara Transformers catalog completes the set.


Most notably in terms of new tooling, the panels on the undersides of Powermaster Optimus Prime's forearms feature slots under the fists, which allow the guns to tab in and be held much more stably than with Ultra Magnus. And due to the amount of empty space in the cab area in vehicle mode, Powermaster Prime can fully transform without the need to remove his head.
This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it.
Since the dawn of the Transformers in 1984, the spunky little Autobot called Bumblebee has been a fan favorite. Why? He was the underdog. He was small, and he was one of the weaker Transformers, but his heart was huge and he showed great bravery on the battlefield. As a result, he was an admired and gentle friend not only to humans, but to his peers as well. And it didn’t hurt that his alternate mode was a cute little yellow Volkswagen Beetle.
Unusually for the smaller Voyager Class of toys, Robo-Vision Optimus Prime comes packed in robot mode in a special hexagonal column box with many windows, similar to the original packaging for 20th Anniversary Optimus Prime. The package also includes a Robo-Vision Decoder. Strangely, this Target exclusive preceded the release of the regular Voyager by a large margin, coming out on June 2, 2007 with the initial wave of movie toys.
Available in the Timelines "Generation 2" 2-pack alongside Sgt. Hound at BotCon 2015, General Optimus Prime is a redeco of Generations Voyager Class Roadbuster based on the cancelled Generation 2 General Optimus Prime toy. He transforms into an off-road vehicle and comes with numerous weapons, all of which peg via 5mm post onto his vehicle rear/legs, shoulders, upper & lower arms, and hands: a spring-loaded, missile-firing launcher, a pistol, a rifle, and two small cannons that respectively form the scope and stock of the rifle. All of his weapons can combine to form an unwieldy superweapon. It was unknown if this figure has the loose ratcheted shoulder joints from the Legends release of the mold.

Released exclusively in Asia, Shadow Spark Optimus Prime is a redeco of the Age of Extinction Leader Class Optimus Prime, featuring dark grey plastics, weathered deco patterns, and some opaque plastic which was recasted from transparent plastics. He features a scratched Autobot insignia on the right side of his sleeper-cab, and a Cyberglyphic on the left side of the front hood. Some weathered parts does not match well with some other parts (the fenders, for example).


In addition to being probably the most popular Generation 2 figure, Laser Optimus Prime was, prior to 2003, a regular contender for most popular Transformers toy ever, back in the days of the annual Transformers fan awards, "The Trannies." The toy won twice, and actually lost once to his repaint, Scourge. The launch of the Armada and Alternators line, along with Masterpiece Prime, saw Laser Prime drop down that list distinctly.

A nice article but I see a few flaws. First of all if the distribution of LEGO sizes/prices is increasingly skewed it is better to either split the sample or look at medians or rolling medians than averages. Secondly, this is a perfect case to run a regression panel regression with time dummies to see both the impact of time and the impact of size on the prices.


Hot Rod then fought in the battle of Autobot City and saved the city for if he had not attacked Megatron, he would have destroyed it. Due to his attempted intervention in the epic battle between the Autobot leader, Optimus Prime and the Decepticon leader, Megatron, Prime was lethally injured. Before he died, the Matrix got passed on to the Autobot Ultra Magnus, whom he referred to as "old friend", despite protestations.
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