I agree with Aidan but would expand on his point. It’s not just that the sets seemed bigger; they were. As the relative complexity of sets has increased, so too has the piece count, but there has been an overall decline in the size of the models due to increased build complexity and a corresponding reduction in size of the pieces required to create such detail. The negative affect on perceived value in this is apparent, though I would argue, misguided when one considers the build quality and detail of new and recent sets.
Optimus Prime comes with many accessories in addition to the aforementioned Matrix, including the character's traditional laser rifle, now termed (and henceforth known as) an ion blaster. The initial release of the figure cast the ion blaster in grey plastic, but later assortments recast it in its more familiar black coloration. Other accessories include a transparent orange energon-axe that plugs into either wrist when Prime's fist is retracted, and even a non-transforming gun mode Megatron weapon, with removable stock, silencer and scope accessories, in homage to several instances in the Generation 1 cartoon when Prime was forced to wield his enemy. Pack-in bonuses that came with the figure included an inner cardboard tray illustrated to resemble the interior of Prime's Combat Deck, and in later releases, a small poster drawn by Pat Lee.

In 2017, the Jazz action figure from the "Power of the Primes" line featured printed in Cybertronian alphabet "MAGA", an acronym for the phrase "Make America Great Again" most notably associated with Donald Trump and Alt-right. A spokesperson for Hasbro responded to io9 about the issue and stated that it was inserted onto the figure by one of their vendors and would address it with them.[4]
The Masterpiece Optimus Prime toy was featured in a print ad for Nokia 6820 phones in December 2004.[19] He is posed bent over to look at the phone and scratching his head. Pleasantly, most of the pose pictured is perfectly possible with an un-kitbashed, un-Photoshopped version of the toy. (The real toy can't bend forward at the waist like that, alas.)
The Heroes of Cybertron PVC figurine line is an adaptation by Hasbro of Takara's own Super Figure Collection line. The main differences between the two lines is that Hasbro cast Autobot and Decepticon figures in clear blue or clear red PVC respectively, then completely painted the figurines. This allowed the eyes to 'glow' when placed in front of the light source.

Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
For the 1987 and 1988 lines, Hasbro introduced even more radical ideas through new sub-groups. The Headmasters and Targetmasters came with partners who transformed into the figure's head or weapon, respectively. Powermasters, including the new version of fan favorite Optimus Prime, came with partners that transformed into engines. Each line would see various permutations over the two-year span, including smaller Headmasters, Double Targetmasters, and a Powermaster with two engines.
I had a transformers armada (ew) style Megatron with horns like a stag beetle that would turn into a tank. I actually liked the whole design and was upset when my sis broke it on purpose. She'd always tell on me for stupid shit so I saved this incident as a trap card for later. Too bad this sort of thing had a statute of limitations in our house lmao.
Nearly all the chrome is worn off, the tips of both smokestacks are broken, the fists and guns and voice box are long gone, there's a huge chip of plastic broken off one of the shoulders. I still have the trailer, but it's also broken in a few places. The door is gone. The spring-loaded gimmick doesn't work anymore. The repair drone broke off entirely near one of the joints on the main arm and was thrown away many years ago.
Equipped with knowledge of the future and the danger that would soon be threatening the transformers, Ravage's machinations included trapping Megatron and a large army of Decepticons in a spacial rift with the intention of protecting the Decepticons from the approaching Unicron and forcing the Autobots to face the planet-eater unaided. The Decepticons would then be in a position to conquer the victor of that battle.

Available exclusively at Hasbro Toy Shop and their booth at San Diego Comic-Con 2011, this version of Ultimate Optimus Prime is presented in vehicle mode, packaged into a large, foil-embossed bubble packaging (similar to late Alternators packaging) styled after Optimus Prime's trailer, with an additional foil-embossed sleeve styled after the hood of Optimus Prime's truck. Exclusive to this release is a set of stickers one can apply to the trailer. The toy itself is otherwise identical to the regular retail release.


"Garbage Truck" is a redeco of the same Optimus Prime toy in blue and white, a common coloration for Japanese garbage trucks that bears ends up bearing a coincidental resemblance to the Bot Shots Polar Assault Team Optimus. His stickers now picture his truck mode being loaded with garbage, his truck mode driving around, and the word "cleaning" in both English and Japanese.
Optimus was checking up on the Autobots' ongoing energy collecting campaign when Wheeljack informed him that a disturbance in Sector 33HM of space-time would eventually cause major problems in its time-stream. Optimus assigned the investigation of this disturbance to Bumblebee, then noted that Hot Rodimus had not completed his latest report, communications with the young Autobo having been lost while he was on his own mission. With a brief inspirational speech, he urged his subordinates to redouble their efforts in maintaining harmony throughout reality. Little did Optimus suspect that in his own universe, Megatron was planning a coup against the Autobots... Uprising
Four million years ago, Cybertron, shaken from its orbit and drifting through space, became threatened when it floated into the path of an asteroid field. Prime led a group of elite Autobot warriors on the Ark, the Autobot starship, on a mission to destroy the asteroids. Although the mission was successful, during the aftermath of this mission, the Ark was attacked by Decepticons hoping to overpower their weakened foes. Intent on keeping the secrets of the Ark from the Decepticons, Prime set the craft on a suicide course, crashing it into the then prehistoric planet Earth.

There is definitely a market for LEGO for adults. The modular buildings and other exclusives scratch that itch but there could be so much more. Currently the adult LEGO offerings falls into two categories: sets that look good but are boring to build (architecture) and sets that are fun to build (modular buildings, some Technic). The architecture line is marketed towards adult former fans of LEGO who want something to put on their desk. They can serve as a reintroduction to LEGO for adults.

Though the figure does a much better job of conveying the on-screen character model than the ROTF Leader Class mold did, there are still a few inaccuracies—most notably the forearm and shoulder pad designs and the head/torso proportions. The final product also lacks certain paint details visible in stock and packaging imagery, such as the blue rings on his feet and the gold on his pelvis. It should be noted that this mold does not combine with Jetfire.


Unlike the other Swordbot toys, Optimus Exprime's kabuto helmets form an integral part of one of his alternate modes. The kabuto helmet designed for use with his DaiGekisou combination forms the head of his dragon form, while the kabuto helmet designed for use with his DaiKenzan combination forms the "tail" of the same. He comes with two HUGE swords (with 5mm handles) which can be attached to several places on his kabuto helmets or either alternate form, held separately in his hands, or held both in the same hand (with one held in reverse-grip).
Very well written piece. It is very expensive, but as seems to be the trend on here, I would agree you are paying for the quality with LEGO. I like that they have provided the opportunity for adults to build sets with the LEGO Modular buildings range, those sets use real architectural techniques in their construction and are really quite impressive.
This gold vacuum metallized version of Optimus Prime is a prize in Hasbro's Asia Age of Extinction campaign. To qualify for winning this toy, one must be the biggest spender of the day during the midnight launch of the AoE toyline at specific Toys R Us or participate in a lucky draw. This toy is limited to 7 pieces. 2 are in mainland China, while Hong Kong, Malaysia, Thailand, Singapore, Taiwan each have one.
(As an odd postscript to this tale of footwear-induced madness, although the promo pictures all showed the shoeformer as a white and navy blue sneaker that transforms into a white and aqua blue robot, the product actually released sported much darker colors for all the robot-mode parts, with a deep teal instead of aqua, and almost all the white replaced by an icky tan/cream/grey color, including the head. Basically, the figure looks like the promo picture viewed through really dark sunglasses. Although this certainly doesn't make it look any more like Prime, you might argue that it looks a little less like Magnus. Sorta. Maybe. Not really.)
Kiss Players Convoy is a redeco of Alternators Optimus Prime. While the figures may appear similar at first glance, given that Kiss Players Prime is still red, blue and black, there are many subtle differences, not least of all the replacement of the Alternators figure's bare, flat red plastic with a deep metallic red paint. Several of his body parts are cast in different colors of plastic (for example, his shins, formerly black, are now blue, while his formerly-blue hands are now black), and he features more intricate paint applications on his shoulders, and especially his pelvis, which is decorated to look like Prime's traditional bumper.
As with other Dark of the Moon Activators toys, this Optimus Prime (released under the Robo Power subline) is a very simple one-step transformation toy. You simply slam him down on the big blue button on the back end of his truck mode and he transforms thanks to spring-loaded mechanisms. To transform him back, just slam him down again on the same blue button.

[…] What Happened with LEGO When I was working on my last presentation, I totally had the idea of buying a bunch of lego people and taking pictures to make the slides (like those awesome slide decks you see online).  However I was surprised to find that you didn’t just buy a pack of people, but you could buy different bodies, heads, beards, hair, and other accessories – oh, and they weren’t cheap! […]
In Axiom Nexus, General Optimus Prime found himself inducted into the Convoy, a group of Optimus Primes and their kin dedicated to safeguarding the multiverse. While the other Convoy members tended to stay in the upper reaches of Axiom Nexus, the General was able to use his unusual appearance for an Optimus Prime to venture in the Offworlder zones without suspicion, a great help to Offworlder Zone Security Administration Commander Cheetor. The General was also assisted in his new mission by his longtime scout, Sergeant Hound. General Optimus Prime profile card Sgt. Hound profile card
The first toy in TakaraTomy's United toyline is a redeco of the War for Cybertron Deluxe Class Optimus Prime, transforming into a Cybertronic "armored truck". As has been TakaraTomy's wont of late, he now sports a metallic red paint job, with brighter pink paint applications and cooler grey parts, and features several additional paint details to those present on the Hasbro figure in the form of black chest windows and pink lines on his face mask. His rifle transforms as well, folding and plugging into the roof of the vehicle mode. The rifle can also peg into his forearms, and, in its compact configuration, can attach to his shoulders via peg holes on the backs of his front tires or stored behind his back in robot mode.
A redeco of the sword-wielding version of Battle Masters Optimus Prime, Silver Knight Optimus Prime is a non-transforming "Rock 'Em Sock 'Em Robots"-like toy with arms that punch through the use of levers in his legs. He can also be placed on the included controller handle, allowing the punches to be activated with a pair of triggers. Optimus Prime was only available in a Target-exclusive two-pack with Grimlock.

The use of a G1-based Orion Pax design and an Aligned-based Optimus Prime design with Movie Optimus Prime packaging art makes it hard to know where on the wiki this should go, but given the general movie-themed bent of the Tribute line, we're putting it here. Continuing the tradition, the 2-pack was first released in some Asian countries like Taiwan without any prior announcement from Hasbro itself. A few months after the 2-pack's release, Tribute Optimus Prime & Orion Pax saw worldwide release through Amazon, including an Amazon Japan listing bearing a The Last Knight ID number.
This release is another redeco of Cyberverse Optimus Prime, this time with a predominately navy scheme with black accents (which vaguely resembles his Generation 1 colors), and a pair of barrage cannons that can be either held or mounted on his smokestacks, as well as a pair of handheld swords. He is compatible with all his previously released Cyberverse accessories, but not all at once.

Certainly the most iconic, and most common, leader of the Autobots is Optimus Prime. But the thing about Optimus Prime is that he dies... a lot. And every time he dies, someone has to take his place-- until he’s invariably resurrected in one way or another, that is. In many storylines, including the original animated Transformers: The Movie, it’s Hot Rod who takes over as Rodimus Prime.
Rodimus and Cyclonus appear together in the story Wreckers: Finale Part II from 2007. During the invasion of Cybertron, Cyclonus and Rodimus come to final blows, fighting each other to a stand-still. Both severely wounded, Cyclonus is about to kill Rodimus when the Predacon Rotorbolt arrives and kills Cyclonus for betraying him. Rodimus then helps Cheetor to drain the power of the Divine Light from Cryotek. When Rodimus is dying from wounds he received battling Cyclonus, Tigatron is unable to save the former Autobot leader, having given up the power of the Vok to save the Predacon Fractyl.[7]
A younger version of Prime Optimus Prime is one of the playable Autobot characters in the 2010 video game Transformers: War for Cybertron. In the Autobot campaign, he starts off as Optimus, a warrior who rallies his fellow autobots against the Decepticons following the reported death of their leader Zeta Prime. He succeeds in defending the Autobots' home city of Iacon from Starscream and his forces. Optimus then receives a distress call from Zeta Prime. Knowing that this is most likely a trap set by Megatron, he proceeds anyway with a rescue mission. He lets himself, Bumblebee, and Sideswipe be captured by the Decepticons and is sent to a prison in Kaon, the decepticon capital, in an elaborate scheme to free Zeta Prime and all imprisoned Autobots. He frees all the other prisoners, and defeats Soundwave and his minions Frenzy, Rumble, and Laserbeak, but he is too late to save Zeta Prime. After taking Zeta Prime's body back to the Autobot high council, he is bestowed upon the well earned title of Prime.
I you can get an official reissue for around the same price, do it. I lucked out and got an opened but mint Encore for $50 last week but you'll be getting lucky that way. All Hasbro reissues have short smokestacks and long stacks are harder to get separate to swap out. Average price for a Japanese reissue is around $100 opened. If you are on a budget and the kid doens't care about slight issues, the $40 KO would be the better option.

While exploring Cybertron's hemisphere of darkness, Optimus Prime became severly damaged, and unable to return to the hemisphere of light. Having been able to send out one last message before his memory was badly damaged, Optimus found himself unable to distinguish friend from foe, and would join (or rejoin) whichever faction found him first. Optimus Prime Is Back
Based on the Classics toy line, the Timelines 2007 story is set 15 years after the end of the Marvel Comics story (ignoring all events of the Marvel UK and Generation 2 comics). According to exclusive bio information in the Transformers Collectors' Club magazine #15, Hot Rod followed Optimus Prime back to Cybertron from the Planet Klo. Once back, Hot Rod took up racing, but after a while found it pointless. Optimus Prime assigned to help organize the millions of Cybertronian refugees who returned to their home world. Hot Rod chaired the Cybertron Grand Challenge race, a race which featyred combined Autobot/Decepticon teams. With his maturing Hot Rod changed his name to Rodimus and was chosen to return with Optimus Prime to Earth to stop Megatron. Optimus Prime returned to Earth commanding Bumblebee, Cliffjumper, Grimlock, Jetfire, Mirage and Rodimus. When the Cybertronians Skyfall and Landquake arrive on Earth unexpectedly, Megatron attempts to destroy them, but Optimus Prime and his Autobots are able to drive Megatron away. Rodimus is wounded on a mission with Optimus Prime, before being brought back to the Autobot base.
The G.I. Joe line of toys has always been the definition of "action figures," featuring moving joints, changeable outfits and ripped man-bodies underneath. If this all sounds a bit gay on paper than it should be noted that G.I. Joe figures are all armed with a vast array of weaponry. Also, if you ever suggest that Snake Eyes might be gay, make no mistake, you will be dead before you even see the movement in the darkness.
Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005, Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome, ensuing, epic battle with Megatron, Optimus Prime sustained fatal wounds, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline after passing the Matrix and role of leader to Ultra Magnus. His last words were "Until that day... 'till all are one." The Matrix later fell into the hands of Galvatron, a recreated Megatron, and was finally taken back by the young Autobot Hot Rod, who became Rodimus Prime after bearing the Matrix. In season 3, set a year after the events in The Transformers: The Movie, Rodimus was the new leader of the Autobots.

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Across the assorted continuities of the original Transformers universe, there have been various interpretations of Optimus Prime. One of Prime's most notable characteristics over all continuities his unswaying commitment to leadership by example. The animated series' version of Optimus Prime is depicted as a straightforward, wise, and upbeat battlefield general. Additionally, the animated series' version of Optimus dislikes rap music, putting him at odds with music-loving characters like Blaster and Jazz.
Many who received their first LEGO set in the early 1990’s are now adults looking forward to buying a LEGO set for their first child or for themselves. When we are younger, we do not fully understand how money works. We do not realize that a large LEGO set can require hours of work to earn. We only know what we want. I would wager that it isn’t until our first jobs that we can fully appreciate the value of money. We all wanted the large sets as kids and we didn’t realize how hard our parents had to work for them.

On a mission with the Triggerbots to stop Megatron from claiming the Underbase, Prime was forced to jettison the massive databank into space to prevent anyone from acquiring its power. With this action, he proved his wisdom and skill to the Autobot Council of Elders. He continued to move up in rank, eventually becoming the field command over the Autobot armies.


The Autobots tracked SARA's energy signature to a decrepit old building. While a team headed by Jazz stormed the building's main floor as a distraction, Optimus, Hot Rodimus and Brawl infiltrated its basement covertly. Coming upon the Decepticons' inner sanctum, they found Megatron having already wired SARA into his own body! Horrified by this development, Optimus demanded to know what Megatron was planning to do. The true extent of Megatron's megalomania was then revealed; the Decepticon leader planned to use SARA's energy to become ruler of all space-time, even if it meant destroying his home dimension in the process. Both Hot Rodimus and Brawn were knocked aside by Megatron in short order, leaving Optimus with no back-up and few options. Deciding he needed to take down Megatron, even at the cost of his own life, Optimus transformed to vehicle mode and rammed the Decepticon. He then lost consciousness...
The SS-03 version of Takara's Deluxe-class Optimus figure, based on the Anniversary release, was released in Hasbro markets in a two pack with the smaller Japanese Megatron figure. There are some tiny but notable differences between this and the Anniversary figure; the Hasbro version uses a more neutral dark-gray for the main body as opposed to the Takara version's blue-tinted dark-gray, plain dark-blue plastic rather than dark-blue-with-sparkles, and plain yellow paint for the cab's lights rather than sparkly-yellow/gold.

This Japanese-exclusive vacuum metalized golden redeco of Super Base Optimus Prime, whose name means "Shining Golden", was available as a prize in several draws, including a colouring contest held in the pages of TV Boy magazine, and in-store lottery draws at Tobu Department Stores. Between the draws, at least 58 "Kinpika" Prime toys are known to have been given away, making it one of the more widely available Lucky Draw figures, comparatively speaking. It came packaged in a plain white box, and including all the accessories and features of the standard release of the figure, including a gold-chromed Sparkplug (or "Prime", as he's confusingly known in Japan).
Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005, Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome, ensuing, epic battle with Megatron, Optimus Prime sustained fatal wounds, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline after passing the Matrix and role of leader to Ultra Magnus. His last words were "Until that day... 'till all are one." The Matrix later fell into the hands of Galvatron, a recreated Megatron, and was finally taken back by the young Autobot Hot Rod, who became Rodimus Prime after bearing the Matrix. In season 3, set a year after the events in The Transformers: The Movie, Rodimus was the new leader of the Autobots.
Eleven years after their arrival on Earth, Prime and the Autobots made a new human ally in Wataru Hoshinoumi when he stumbled into the midst of a battle between Prime's team and Starscream and Ramjet. Enter! The Transformers When Megatron joined the fight soon after, he held Bumblebee and Wataru hostage, daring Prime to make a move against him. Prime opened fire, but Megatron merely used the defeated Starscream for a shield, then turned his cannon on the younger duo. Prime unleashed his ion blaster and apparently deflected the blast with a shot of his own, saving Bumblebee and Wataru and prompting the Decepticons to retreat. The Emperor of Destruction Appears!
A gold-chromed version of the Voyager Optimus Prime toy was available as part of the same Lucky Draw contest as the Golden Protoform Optimus (see above) in the December 2007 issue of TV Magazine. Limited to only 3 pieces, it is insanely rare. The photographed sample here features a chromed truck grill, while a boxed unit has an unchromed grey grill; the owners of both pieces, the Mapes Brothers of Transformers @ The Moon, believe both are genuine TakaraTomy toys, so it unsure if the one with the chromed grill is a testshot or a production variant.
After the successful Armada toy line, Hasbro/Takara introduced Transformers: Energon. The accompanying television series program was a direct continuation of the events of Transformers: Armada and featured many of the same characters in new forms. This was reflected in the toy line, as characters such as Hot Shot, Jetfire, Optimus Prime and Megatron were all released with entirely new molds.

Prime comes with all the accessories of his previous release, although his ever-changing ion blaster is now somewhat confusingly cast in blue plastic. He features one major additional accessory: an electronic display base sculpted with the image of the Matrix and the Autobot insignia. Pressing the insignia's crest triggers a series of electronic soundbytes, mostly quotes from the movie recited not by original actor Peter Cullen, but by Hasbro's in-house actor, Ron Hayden: "Autobots, transform and roll out!", "I want you to make a special run to Autobot City," "Megatron must be stopped!", "All we need is a little energon, and a lot of luck," and two samples of the classic transformation sound effect, one ascending, one descending.


Screen Rant is exclusively announcing that the Transformers brand will join the pop culture series of toys with figures from Star Wars and Marvel and you can get your first look below. Hasbro relaunched their Mighty Muggs line in January 2018 with by announcing plans for over 50 figures from Star Wars and Marvel, with each collectible figure including the new push-and-turn head feature that changes their facial expressions. And yes, this new feature applies to your favorite Cybertronians too!

Optimus Prime has a wide range of articulation for a relatively bulky figure. He has ratcheting joints in his shoulders, elbows, hips and knees, with swivel joints and ball joints supporting them in his biceps, lower knee joints and ankles. Again, unusually for a mainline figure, especially at the Leader pricepoint, his hands have individually articulated fingers and thumbs, but no wrists.
When Vector Prime reminisced on some of the highlights of his multiversal career, he remembered many events involving Optimus Prime. Among these events was Optimus Prime using the Matrix of Leadership on the Hate Plague, Shockwave taunting a disembodied Optimus Prime, and Megatron firing on the head of Optimus Prime, creating a time storm that necessitated Vector Prime's intervention to ensure Optimus Prime's survival. Vector Prime: In the Beginning
In robot mode, like Combat Hero Prime, the bottom of the truck became his familiar windowed chest based upon the original Optimus Prime toy. His main gimmick was light up LED headlights, and a lightpipe in the bottom of his right fist, illuminated by an LED in his right forearm, that would illuminate his clear sword or his double-barreled rifle if they were used in that hand. All three LEDs were activated simultaneously by pressing the sunroof-like depression on the roof of the truck.
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