Legion Class Optimus Prime is a redeco/retool of the first Revenge of the Fallen Legends Class figure, with the deco resembling the paint job from Optimus Prime's Western Star "5700 OP" concept truck. While the main body is identical to the figure, the arms and legs are newly tooled, with simple assemblies for the wheels. The retooled legs now features a more solid stopping point, which prevents the center front grill/legs to swing back further. It should be noted that his flame decals are painted over the side windows.

Screen Rant is exclusively announcing that the Transformers brand will join the pop culture series of toys with figures from Star Wars and Marvel and you can get your first look below. Hasbro relaunched their Mighty Muggs line in January 2018 with by announcing plans for over 50 figures from Star Wars and Marvel, with each collectible figure including the new push-and-turn head feature that changes their facial expressions. And yes, this new feature applies to your favorite Cybertronians too!
Optimus Prime Special Color (オプティマスプライムクリアVer, Optimus Prime Clear Ver) was only available blindpacked as part of TakaraTomy's EZ Collection Vol. 3. It is a clear version of the Revenge of the Fallen mold, casted in (entirely colorless) clear plastic with opaque paint operations (which is the same paint mask from the original Legends Class toy albeit slightly darker) on the details. This redeco also uses the slightly small fuel tank/elbow tabs from the Battle Damaged release.
After step 5, the instructions did not mention that you should fold back the shoulder panels to form the sleeper part until the 11th step. Care must be taken while transforming the legs: the small peg located on the lower leg can be snapped off due to the peg being slightly thick to accommodate with the hole. Also, take note that Optimus Prime cannot wield 5mm weapons with longer posts, as the way that his pinky finger is molded prevents the post from pegging down through his hands. Also, take note that the legs' sculpted small rectangle peg (the one that locks the robot mode legs in place) is prone to warping if care is not taken during transformation.
The toy that would ultimately end up as the original Optimus Prime toy was originally released in August 1983 as No.17 Battle Convoy from Takara's Diaclone Car Robo toyline in Japan. In 1984, Joustra released their own version (still with Diaclone sticker on the trailer) as part of their Diaclone line in Europe, either simply called Truck (according to the pack-in catalog) or Diaclone (in the pack-in comic). It's possible that GiG also released a version called Camion Convoy as part of their Trasformer line in Italy, but to this day no packaged sample has surfaced.

The centerpiece of the power-up robot mode is Prime's gigantic Ultimax Super Cannon, an electronic light-and-sound weapon the size and mass of a Deluxe figure. The whole cannon attaches to a special socket slightly behind Prime's shoulders, can store on the back or flip over to be gripped in both fists in armor mode, or stored upside-down underneath the trailer in truck mode. When pointed forward, the cannon has a larger helmet styled after Prime's own with a large translucent face shield featuring a painted targeting system. The weapon has three electronic modes: each of two small buttons plays its own weapon-firing noise and flashes one set of lights, while the large pull-switch in the cannon's center plays the sounds of a powerful barrage, flashing both sets of lights and (every third time) finishing off with the declaration "I am Optimus Prime". The Ultimax Super Cannon also has two of its own 5mm ports for even more MechTech firepower. When mounted on his back, the Cannon has two hook-like sections that securely lock into the "backpack", allowing the Ultimax weapon to serve as a handle for Optimus' imaginary "flight" operations.
In Titan Magazines' UK Transformers magazine, a comic strip on Optimus Prime, written by Simon Furman, would reveal where he was during the events of Movie Prequel #1. As he carries out his fateful plan to send the Allspark into space, the Autobot base is attacked by one of Megatron's drones with specific orders to kill him. As it locates the Allspark, Prime does the only thing he could think of to prevent it from transmitting its location to Megatron. He transforms into protoform mode and physically rams through it. Recovering in time to see the Allspark blast off, Prime is granted a vision of their war on Earth.
A redeco of the Super Optimus Prime mold with a primarily red cab, much deeper blue, and a Prime Force uniformly colored in black was planned to be released with Smallest Transforming Transformers Generation 1 Optimus Prime as a Target exclusive. The toy got far enough along in development to have package artwork created by Dan Khanna, which was later revealed online, but it was canceled shortly before making it to full production. Its red, white, and black coloration earned it the festive nickname of "Santa Prime" among fans online.

The voice actor drama was written for OFTCC 2004 by Simon Furman, set after the events in the comics. Among those taken from their world via teleportation beam by Unicron and his Decepticon minions were Spy Changers Optimus Prime, Prowl, Ultra Magnus, and Ironhide. The Autobot forces opposing Unicron attempted to deflect a beam, leaving them all trapped on an uninhabited ice-world. The Autobot forces teamed up to overcome the Decepticons led by Reptilion. The Autobots were then, presumably, returned to their own worlds.


Early in this new series of encounters with Megatron, Red Alert contacted the Autobots on Earth and asked for Optimus Prime to join then on Velocitron. Ransack and Crumplezone tricked Hot Shot and Dirt Boss into believing that a race between them would determine which of them would be allowed to race Override for the Planet Cup. During the race, Ransack and Crumplezone caused a rockslide that buried Hot Shot. Hot Shot was saved when Optimus Prime, Vector Prime, and Landmine arrived, but Optimus was upset that Hot Shot had become involved with the locals. Clocker and Brakedown were eager to help the Autobots. After being unable to obtain the Planet Cup from Override herself, Optimus Prime endorsed Hot Shot's plan to win the cup in a race with the aide of the other Autobots. Ransack and Crumplezone were contacted by Megatron and were told to keep on eye on things. They also decided to enter the race, either to win the cup and cause as much damage as they could to the other racers. Override, Dirt Boss, Ransack, Crumplezone, Optimus Prime, Hot Shot, Red Alert, Landmine, Clocker and Brakedown participated in the qualification round. In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
This Turbo Change Series Optimus Prime toy is a slight redeco/retool of the Lost Age Series toy. Deco changes include omitting the flame tampos on his legs and shoulder, and added blue pinstripes on the Trailer/Wing Backpack to evoke his Generation 1 toy's trailer. This toy also features some new parts like the screen-accurate forearms, the command deck for the smaller Turbo Change Series toys, and the trailer's adapter. His usual Sword of Judgment is now replaced with a screen-accurate mold that is similar to the Armor Knight toy's sword, and he now features a new Vector Shield piece, which can convert into a battle axe.

The second known version [4] ditched the triplechanging gimmick on the cab and simplified things a good bit. This Powermaster Prime has several distinct characteristics only seen in the second design, such as the wider "block head" and two faux smokestacks on top of either shoulder as opposed to one. Also, in a rather odd twist, this design features a black head and fists for both super and regular modes rather than the traditional blue. It also had yellow eyes in either mode a la the original Optimus Prime.
Part of a cross-promotion between Toyota and TakaraTomy, the deluxe-sized FJ Optimus Prime transforms into an FJ Cruiser, with his axe weapon becoming the vehicle's spare tire. The vehicle mode's body panels come packaged on the sprue, and can then be clipped onto the core figure. The mass retail release of FJ Optimus includes yellow and white panels, whilst further color variations were available when purchasing an FJ Cruiser at Japanese Toyota dealerships. As is typical of TakaraTomy exclusives, these variants came in grayscale packaging.
The lowest priced toys in the Armada line were three-packs of Mini-Cons. Each larger price point consisted of an Autobot or Decepticon who came with a Mini-Con partner. Mini-Cons could be used to unlock a variety of features on each larger robot, such as firing weapons, electronic lights and sounds, or alternate modes. Some three-pack Mini-Cons combined into other forms or had additional features. According to the storyline, Mini-Cons also enhanced the power of other Transformers, giving incentive to collect as many of them as possible.
A special edition Bearbrick released in celebration of the Transformers 30th anniversary, Optimus Prime is a redeco of Bearbrick G1 Optimus Prime in a deco based on his Age of Extinction appearance. He transforms from a Bearbrick painted up like himself to a bear-eared robot and comes with no accessories, but holes in his robot mode hands can accommodate other toys' weapons.
In the event that Windcharger successfully turned the Decepticons’ forcefield off, reinforcements burst into the base just as Megatron was strike Optimus from behind. A wayward shot from Megatron then revealed the location of the gravity gun to the Autobots. Optimus ordered his troops to charge the weapon. Hook caught Optimus in the gravity gun’s sights, and sent the Autobot leader floating upwards.
Available exclusively from Japanese clothing company A Bathing Ape in July 2011, concurrently with a range of exclusive Transformers t-shirts, "Convoy Reissue BAPE Ver." (コンボイ復刻版 BAPE® Ver.) is a redeco of the original Optimus Prime toy sporting a unique new green color scheme, along with a tan trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese Optimus Prime packaging.
The all new 2006-2007 Classics line featured characters from the original series in updated forms. Hot Rod (now called Rodimus due to trademark reasons) was in the first wave of Autobots along with Optimus Prime and Bumblebee. Due to most of the Classics lacking visible Autobot and Decepticon insignias, this figure lacks the distinctive Autobot symbol seen on the chest of all other versions of Hot Rod/Rodimus, to which fan companies have responded to with alternative stickers. His vehicle mode is based on an obscure Japanese Supercar, the Dome Zero, manufactured by DOME Co. Ltd in 1978.[citation needed]
Power of the Primes "Evolution Optimus Prime" transforms from a truck with a trailer into a robot and back. The individual truck transforms into his "Orion Pax" form based on his appearance in the Generation 1 episode "War Dawn", and he is able to form the core of Optimus Prime's robot mode. His trailer forms Prime's entire body, and his ion blaster can be split into two weapons. He includes the Matrix of Leadership, which can store in his chest in the 'Evolved' form. The center of his Matrix of Leadership can be replaced with any Prime Master. In an undocumented feature, his rifle can be stored on his back as Optimus Prime by pegging it into Orion Pax's hands.The Takara version of the mold lacks the production numbers located at his right shins. Depending on the individual copy, Optimus Prime is prone to having a number of quality control issues: ranging from two left/right arms and/or legs/feet on the evolution armor, to lacking stickers on the trailer pieces.
After the Decepticons declared war, junior officer Optimus managed to turn the tide against them in a battle over Iacon, and rose up in rank to become Autobot leader. Optimus Prime's The Official Transformers: Generation 2 Annual profile His second-in-command, Jazz, once saved his life after a surprise attack rendered him him temporarily non-functional on the battlefront. Jazz's The Official Transformers: Generation 2 Annual profile The war raged for centuries, with Cybertron's fuel sources steadily decreasing. Optimus ordered the construction of the Ark to seek out new sources of energy, unaware that Megatron was building a ship of his own. The Ark's first foray into space was interrupted by a Decepticon attack, and all involved were too distracted to notice as they entered an asteroid belt. A collision between two meteorites sent the Transformers crashing into Earth. After countless eons of slumber, the Autobots awoke to a world populated by humans, and once more took up the fight against the Decepticons. From Cybertron to Earth the War Continues...
Part of the first wave of Bot Shots Series 2 five-packs, this redeco of the original Optimus Prime toy is cast in translucent blue plastic, with his cab painted white. Despite possessing translucent plastic and more lopsided stats than a regular Bot Shot, he is apparently not labeled as a Super Bot. This version of Optimus comes with similarly-themed with new redecos of Bumblebee, Mirage, Ironhide, and Jetfire.
The values started becoming inconsistent and skewed in Generation 2 and Beast Wars, when Hasbro apparently thought no child will ever want a toy that is described as anything less than perfect. Thus it became rarer and rarer to see any low numbers. Most characters' numbers hardly ever dipped below 8, the Go-Bot version of Optimus Prime was the first character to have all values at 10, a trend that would repeat for most "leader" characters. When even more powerful versions of the Optimus Primal toy (such as Optimal Optimus) were introduced, Hasbro even invented a "10+" rating in an attempt to keep increasing the power levels. With the Transformers: Cybertron line a few characters even got "Unknown" and "Infinity" ratings.
Optimus Prime can also combine with Leader-class Jetfire to form Jetpower Optimus Prime by slightly transforming his backpack and feet. Sadly, this takes away from his leg articulation, because otherwise he could never support the massive backpack he has in this mode. However, fans have created alternate configurations that increase leg articulation and movie-accuracy.

Optimus dueled Megatron atop of an overpass in a human city. Though he managed to knock Megatron's cannon loose early in the scuffle, Megatron managed to turn the tables on the Autobot leader, reattach his primary weapon, and blast his old foe. When Megatron moved in for the kill, Optimus got his second wind, and knocked Megatron clear off the overpass. They were always real to me.

It should also be mentioned that a few years back, I think around 2009 roughly, TLG started using smaller boxes for the same size sets. It was part of a move to not only save money, but also become greener as a company. Because the sets now take up less physical space on the shelf, and boxes with the same number of pieces appear smaller than sets from previous years, it could also contribute to the perception that you are getting less for your money today. In reality they are one and the same product.
Following the awakening of the Transformers on Earth, the Autobots protected the planet from the Decepticons. Over the next fifteen years, the Autobots befriended the humans, particularly the Witwicky family. The Autobots finally allied with humankind and eventually defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, along with seven humans, including Witwicky patriarch Sparkplug. Prime Directive #1 Before the ship departed, Prime gave a piece of the Matrix to Spike Witwicky, Sparkplug's son and Bumblebee's closest human friend. Prime Directive #2 But the ship was destroyed as part of a military conspiracy to take control of the Transformers.
The main selling point of the toy is the ability of the truck cab to combine with the trailer to form Super Optimus Prime. The cab portion folded in half and sat in the chest cavity of the trailer's torso, giving him the classic Optimus Prime truck-chest appearance. The two double-barreled cannons were attached to his shoulders and a large, separate head piece was mounted onto the hole on top of the truck cab.
In Axiom Nexus, General Optimus Prime found himself inducted into the Convoy, a group of Optimus Primes and their kin dedicated to safeguarding the multiverse. While the other Convoy members tended to stay in the upper reaches of Axiom Nexus, the General was able to use his unusual appearance for an Optimus Prime to venture in the Offworlder zones without suspicion, a great help to Offworlder Zone Security Administration Commander Cheetor. The General was also assisted in his new mission by his longtime scout, Sergeant Hound. General Optimus Prime profile card Sgt. Hound profile card
Prime would make one further surprise appearance in Dreamwave's Transformers: Armada series. With Optimus Prime having disappeared to an alternate dimension, devastated by Unicron, the Autobots attempted to find their leader. As Jetfire attempted to locate him through Spacebridge links to other dimensions, one of these clearly shows RiD Optimus Prime and Prowl.

A redeco of the first Sports Label Convoy, this figure transforms into a white, navy, and grey sneaker. Promotional images for the figure depicted its robot mode as white and aqua-blue, but the finished product was visibly darker, produced in shades of off-white and dark teal. In either coloration, it sure as heck looks like it should be Ultra Magnus, but for whatever reason... it ain't.


Outstanding work here. After reading a number of complaints about how the price has ‘increased’ over the years, it’s great to see this analytical approach. One additional hypothesis I have is related to the increase in the number of sets released each year, which would appear to be supported by your data. More sets to buy to be ‘complete’ makes for more money out of pocket.
This figure was designed by Yūki Ōshima and produced by KT Figure Collection. The figure is actually a mini bust of Optimus Prime, which includes the head and the upper body without arms. The chest design comes with translucent blue windows and a grill on the midsection. There is also a button in the back. Pushing the button will open the chest and cause the Matrix to emerge, similar to the scene in The Transformers: The Movie.
Bumblebee seems to have finally settled on one mode for the film franchise: the Camaro. Chevrolet had actually stopped producing the Camaro in 2002, after having it in their stable since 1966. It wasn’t without controversy that Bay and company decided to make Bumblebee a Camaro for the first live-action film in 2007, but Chevrolet used the product placement opportunity to help relaunch the brand.
Dark of the Moon Voyager Class Optimus Prime is an all-new mold. He features heatshield details in his sculpting and translucent solar panels on various parts of his body, and huge gas tanks. Optimus himself is differently proportioned, having larger feet and a smaller torso and arms. He also features some faux-kibble/parts: His actual windshield chest is being covered by a sculpted panel featuring his characteristic deformed windshield-chest, and a pair of sculpted tires on his thighs. His pair of optics is designed to have a light-piping gimmick, but it was rendered useless since it was painted in smoke gray on top of the colorless transparent plastic.

Optimus Prime appears in the Transformers live-action film series as the leader of the Autobots and one of the main protagonists. In the first three films, he is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he gains a first generation-style trailer form before changing into a 2014 Western Star 5700 Concept.[29] Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.
Part of the first wave of the "Mini-Con Weaponizers" subline imprint, this One-Step Changer figure of Optimus Prime is a new sculpt. In the Robots in Disguise mobile game, it was identified alternatively as an "Advanced One-Step" or "Evolved One-Step" figure depending on the user's region, but on the toy's packaging, no such modifiers are featured, and it is available as part of the regular One-Step Changer assortment. This figure shares most of its engineering with One-Step Fracture.
Released as part of the Single Pack assortment, Optimus Prime is a show-accurate, non-transforming die-cast vehicle based on his alternate mode. He features through-axle construction, allowing for super-speedy racing on smooth surfaces, and his car mode is compatible with many tracks and playsets from Hot Wheels and Matchbox. He features 4 wheels, as opposed to the Legion Class' 6 wheels & his larger toy's 10 wheels. Optimus Prime also comes with a collector's flyer.
Two custom-made pieces (presented in robot and vehicle mode) by the Hasbro Transformers team as the grand prize for G4TV and Jumpcut's contest for fans to remix selected Transformers clips. Won by TFW2005.com member James Zahn, this one of a kind (well, two of a kind) piece is a almost fully vacuum-metallized Leader class Optimus Prime in red, silver and blue (based heavily upon Generation One Optimus Prime), presented with a custom display base with an embossed silver Autobot insignia and a perspex display case.
Besides finding Megatron for the Transformers Movieverse, Mr. Sheppard was known for his many appearances across the Star Trek series and films. Additionally, he was well-known for his work as Blank Reg in the Babylon 5 series, and many other appearances in series like Dr. Who and more over his long-time career. You can read the full article about him via TV Guide.com.
Prime was brought back to the Autobot base for treatment, but the Decepticons exploited the Autobots' lack of manpower and struck again before Prime recovered. With his men taking a pummeling, the unconscious Prime had a vision of Akira, who spurred him on to awaken and rejoin the battle. With another power boost from Wataru, Prime unleashed a super-charged shot from his ion blaster that took down the fleeing Decepticons. Time of Resurrection

Prime filled one of the chase figure slots for the tenth wave as well. This rare figure was the same as the regular Super Mode PVC, except instead of wielding his Convoy Gun, Prime was armed with the Star Saber sword. As with the previous chase figure, it could only be found in one out of every ten cases, and took the place of the full-colour Prime figure in that assortment.

Standing only two-and-a-quarter inches tall, Smallest Transforming Transformers Optimus Prime was the smallest fully transforming G1 Optimus toy for a while, at least until the release of his chubby super-deformed Q-Transformers versions. He features an accurate transformation sequence based on the original full-sized toy, replacing the detachable hands with actual sculpted fists, and even including a tiny version of his laser rifle. Unsurprisingly, he also has little articulation and is only capable of moving his arms and legs.


Released alongside a Sega Mega Drive version of Megatron and outside of any other toyline, "Optimus Prime featuring Original PlayStation" transforms from robot to a scaled-down non-functional Sony PlayStation video game console. He features an opening disc compartment and comes with two accessories, a memory card and a controller that splits in two and attaches to his lower arms to act as blasters.
Optimus Prime is one of the playable Autobot characters in the 2010 video game Transformers: War for Cybertron. In the Autobot campaign, he starts off as Optimus, a warrior who rallies his fellow autobots against the Decepticons following the reported death of their leader Zeta Prime. He succeeds in defending the Autobots' home city of Iacon from Starscream and his forces. Optimus then receives a distress call from Zeta Prime. Knowing that this is most likely a trap set by Megatron, he proceeds anyway with a rescue mission. He lets himself, Bumblebee, and SideSwipe be captured by the Decepticons and is sent to a prison in Kaon, the decepticon capital, in an elaborate scheme to free Zeta Prime and all imprisoned Autobots. He frees all the other prisoners, and defeats Soundwave and his minions Frenzy, Rumble, and Laserbeak, but he is too late to save Zeta Prime. After taking Zeta Prime's body back to the Autobot high council, he is bestowed upon the well earned title of Prime.
The largest Movie Optimus Prime toy (until Revenge of the Fallen, that is), Leader Class Optimus Prime features the most accurate representation yet of the CGI designs' complex transformation sequence, the only difference being the arms which are placed behind the cab while they constitute the hood in the CGI model. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion Blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel (known among fans as a 'hitch') is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.
Oddly, he had a different plate in those films when in car mode: 900 STRA. In Dark of the Moon, they finally decided to keep his robot and car mode plates consistent. In robot mode in the Dark of the Moon and Revenge of the Fallen video games, he wears 5BBM2. 5LKZ213 was seen in some set photos of robot mode for the first film. Various models for promotional exhibits have featured KDM 0814, FXPERTS, and, of course, BUMBLBE.

Some time later, as the war raged between Autobots and Decepticons on Earth, Optimus had requested the Aerialbots as reinforcements from Cybertron. Though they nearly defected to the Decepticons, Optimus was able to secure the Aerialbots as allies. Later, when a power plant had to be evacuated of its human workers due to the fear of landslides, Optimus posted Denfensor at the location to secure its protection. Optimus then drove off to check up on the rest of his troops who were aiding in the area’s evacuation. Though he passed a military convoy heading towards a plant, he thought nothing of it, unaware that they were the newly created Combaticons in disguise. Optimus then reached the Ark, and from there opened communications with the Aerialbots. Optimus had someone come into the know that the Decepticons were moving in towards the plant. He watched from afar as Defensor and Superion fought Menasor and Bruticus, wary to send more Autobots into the fray while these titans wreaked havoc onto the battlefield. Optimus allowed himself a smile when the Aerialbots and the Protectobots proved themselves superior teams to the Decepticons’, though at the back of his mind, he was wary. After all, Megatron himself had chosen not to add his considerably weight to the battle... The Special Teams
This release of the Japanese Super Ginrai version of the of Powermaster Optimus Prime was a Toys R Us Japan exclusive black repaint, made to represent the original Convoy/Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' colour schemes.
Released in the first wave of the Authentics toyline, "Autobot Optimus Prime" is a new mold the size of a 2015 Robots in Disguise Battle Pack toy. He changes from an evergreen-inspired robot into a more G1-based truck in just four steps. His instructions are incorrect; for truck mode, his legs must be folded in before the arms, otherwise the locking tabs on the arms will get in the way. Due to his transformation, he ends up with no elbows and a fake chest. He also has problems standing up due to hollow legs.
Optimus Prime was one of only two Armada-theme figures in the otherwise Generation 1-centric Q-Robo Collection line of super deformed PVC figurines, the other being Armada Megatron. Like all the figures in the series, Prime featured articulation in the neck and shoulders, and was also available in a translucent colored plastic: as an Autobot, Optimus came in translucent red, but was also uniquely available in a golden metallic "pewter" variant as the wave's solitary rare chase figure. All Q-Robo figures were sold in sets of two, one full-color figure and one translucent one, blindpacked in a plastic capsule.

Optimus led the search for the AllSpark through space, but he and his troops were unable to locate the artifact. Though the search seemed hopeless, Optimus assured the others that they would not give up until Cybertron's last hope for survival was found... At that moment, a strange green pig crashed through one of the ship's windows, with the AllSpark in tow. Optimus stared in bewilderment at the strange creature as it asked for a ride back home. Hard Boiled
Commander class figures all come with translucent weaponry, and feature some amount of translucent plastic in their bodies (blue for Autobots, but a variety of colors for Decepticons), a feature designed around interacting with the line's vehicles (see below). Each vehicle is equipped with an "Energon Booster", a light-up accessory that can plug into the Commanders' weapons or into the posts and ports on the figures' backs to illuminate them with "glowing energon power".
Optimus Prime is among the three Autobot figures available to play in the Monopoly Transformers Collectors Edition game.[28] As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of Transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures. As part of the merchandising wave for the first Transformers film in 2007, Hasbro's Playskool line released a Transformers-themed version of Mr. Potato Head based on Optimus Prime. To keep with the potato theme, the toy was labeled "Optimash Prime" and the packaging included the slogan "More than meets the fry", a potato-oriented version of the Transformers slogan "More than meets the eye".
On another beautiful day, Optimus sat under a tree with Bumblebee and Hound, discussing the Decepticons. A while later, Beachcomber reported that Grapple had shot at him. Optimus smelled a Decepticon plot and led an assault on their headquarters, only to find that Grapple had been injected with a cerebro-shell, placing him in Decepticon control. Battle commenced, during which Grapple was freed and helped them defeat the Decepticon. Afterward Optimus said it all had been worth it to get Grapple back. Insecticon Attack!
On a Cybertron dominated by Shockwave and the Decepticons, Optimus Prime and the Autobots took on the roles of resistance fighters. Cobra experimentation transported a contingent of Cobras and G.I. Joes to Cybertron and destabilized Teletran 3, which led to the computer sending several Transformers to Earth across different time periods. When Optimus Prime saw Jazz get zapped by Teletran 3, he leapt to rescue his soldier, only to be transported away as well. G.I. Joe vs. the Transformers II #1 A team made up of Joes and Cobra agents were sent back and found Optimus Prime and the Stunticons in 1930s-era Chicago, disguised as period cars and trucks. The Stunticons chased Prime and the Joes around the city until everything was wrapped up with bullets, a collapsed bridge and some dynamite. G.I. Joe vs. the Transformers II #2
Released as part of the Energon Igniters Power Plus Series subline, this Optimus Prime is a Scout-sized mold that converts from robot to truck based on his appearance in Age of Extinction in just a few steps. His only articulation is the swiveling upper arms & pivoting arm joints, and his fuel tanks also doubles as a flip-out cannons, activated in vehicle mode. As with all Nitro and Power Plus figures, Optimus also comes with an energon core, which allows his vehicle mode to propel forwards.
If you’re a child of the ‘80s and grew up with the original The Transformers cartoon, Bumblebee may have been the second Transformer you ever saw-- in the narrative of the show, anyway. In the first episode, “More Than Meets the Eye,” you would’ve started off by watching the memorable opening sequence. There, you first get a quick glimpse of a group of five Autobots in vehicle mode, including Bumblebee alongside Optimus Prime.

If you’re a child of the ‘80s and grew up with the original The Transformers cartoon, Bumblebee may have been the second Transformer you ever saw-- in the narrative of the show, anyway. In the first episode, “More Than Meets the Eye,” you would’ve started off by watching the memorable opening sequence. There, you first get a quick glimpse of a group of five Autobots in vehicle mode, including Bumblebee alongside Optimus Prime.

In the movie, he starts out as a 1976 Camaro before modernizing himself. But the 2007 version (the fifth generation of the model) was a concept car-- you couldn’t even buy a new Camaro until 2009. They later switched to the production version for the 2009 sequel Revenge of the Fallen and he was yet another updated model for Dark of the Moon in 2011 (the SS model). In Age of Extinction, he appears both as a 1967 model and another new model of the current version. Finally, back in June, Bay tweeted that in next year’s The Last Knight, Bee would be a custom-built 2016 Camaro. Over the first two years of the relaunch, Chevy sold an astounding 140,000 Camaros and saw a 10% spike in the yellow model, thanks largely to our friend Bumblebee.
Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.
Realizing that the planet is dying, Optimus orders a mass evacuation of all Autobot cities, but many transport ships are destroyed by the Decepticon satellite Trypticon, under orders from Megatron that no one shall leave the planet. He orders the Aerialbots Jetfire, Silverbolt and Air Raid to fly and destroy Trypticon. The aerial trio manages to destroy Trypticon's jet pack and send the Decepticon behemoth crashing into Cybertron, where Optimus Prime and the Autobots band together to narrowly defeat him, sending him plunging into a pool of raw energon. Optimus and the remaining Autobots volunteer to stay and defend Cybertron from Megatron for as long as possible while the rest evacuate the planet. He commissions a massive vessel known as the Ark to transport the remaining Autobots into space when the time comes.
Knight Armor Turbo Changer Optimus Prime is a Voyager-sized figure that transforms from truck to robot in just 2-steps: pulling his whole truck kibble to the front then fold down to complete the robot mode, although converting him back requires some few steps. His only articulation is the elbows, and he features 5mm compatible hands. He also features a "Knight Armor" gimmick, which consists of his mask popping out to his head with the press of the button on his chest. Take note that you need to flip back the mask manually before you turn him back into Truck Mode.

While they wandered through the tunnels, the Joes and Prime found cave paintings that described the last visit to Earth by the planet-eating god Unicron. They were attacked again by Bludgeon and Cobra-La minions, but were led away by a ragged Joe Colton, prisoner of Cobra-La for the last 25 years. Black Horizon, Part 1 of 2 Bludgeon managed to find them again and during a second battle Prime tore open the Pretender's shell, revealing Bludgeon's robot form inside. Bludgeon tripped and dangled dangerously over a chasm, but rather than let Optimus Prime save him, Bludgeon forced Prime to drop him to his death laughing all the way down.
Optimus Prime is the awe-inspiring leader of the Autobot forces. Selfless and endlessly courageous, he is the complete opposite of his mortal enemy Megatron. Originally a mere civilian known as Orion Pax or Optronix, he was chosen by the Matrix of Leadership to command, the first in a number of heavy burdens he has been forced to bear. Another is his bringing of the Transformers' conflict to Earth. Every casualty, human or Cybertronian weighs heavily on his spark. He does not show this side to his soldiers and never succumbs to despair. The Autobots need a decisive, charismatic leader and that is what he gives them. It was that leadership which turned the tide of the Great War.

According to the bio printed in the Transformers Collectors Club magazine, Optimus Prime was a member of the Cybertron Dimensional Patrol, but was abducted by Unicron. It is unknown whether he repainted himself yellow before being abducted or if the recoloration was due to the radiation emanating from Unicron, which has a tendency to recolor Cybertronians.

Optimus and Prowl secretly guarded a shipment of microchips that could be used to imbue sentience onto robots. Posing as the lorry transporting the precious cargo across the Yorkshire Dales, he was attacked by Megatron and Rumble who sought the microchips to create an army of Decepticons. With your help, Optimus may or may not have been successful in keeping the microchips out of the Decepticons' hands. Highway Clash
Ultra Magnus's legendary status was exceeded only by the legendary status of Optimus Prime. Combiner Wars Ultra Magnus toy bio Upgraded with the power of combination, Optimus could combine with any bots to form Ultra Prime. Combiner Wars Optimus Prime toy bio With mastery over the power of Combiners, the combined courage of Optimus and the Autobots would stop the Decepticon Combiners threatening cities and entire civilizations. Combiner Wars Battle Core Optimus Prime toy bio
Based upon the "Protoform" (Cybertronian) appearances of the Transformers in the Movie, Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. A flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail. The bottom of the vehicle has small wheels to roll the toy across smooth surfaces. Oddly, it has NO automorph gimmick at all, a feature most main-line figures have.
A Voyager-class two pack of Classics Optimus Prime, representing the Generation 1 version of the character, and a redeco of Age of Extinction Evasion Optimus Prime representing the Movie character (The deco patterns is most likely to emulate the character's design in 2007, with vague results). Like Rusty Optimus Prime (seen below), he features flames on his vehicle mode doors.
Optimus Prime returns in Transformers: Revenge of the Fallen. He leads the Autobots as part of NEST in hunting down the remaining Decepticons on Earth. He later engages in a battle with Starscream, Grindor, and a resurrected Megatron. Although Optimus manages to injure Starscream and kill Grindor, he is eventually impaled and killed by Megatron. However, Optimus is resurrected during the battle in Egypt by Sam using the Matrix of Leadership. He is then fused with the dead body of Jetfire, giving him an extremely powerful upgraded mode. After severely maiming Megatron, he kills The Fallen, forcing Megatron and Starscream to retreat. At the end of the film, Optimus thanks Sam for reviving him and again transmits a message to space, hoping to find more Autobots.
On another plane of existence, Optimus travelled the path to the Matrix, guided by the voice of his old mentor Alpha Trion. The path led him to Grimlock, who had also been killed by Megatron; Prime rescued Grimlock from Kremzeek, the demonic eater of souls. At the gateway to the great beyond, they encountered Bludgeon, who announced that only those who bore the "key to Vector Stigmata" may pass through. Prime realized that the wounds on his body form the key, but the angel insisted that these would grant Prime access. Prime took Grimlock's sword and bestowed the key on Grimlock, allowing the former Autobot King to ascend into the Matrix while Prime stayed behind. Transformers vs. G.I. Joe #12
While the Transformers animated series came to an end in America in 1987 after The Rebirth, production was continued in Japan with three new, exclusive animated series spin-offs to continue the story. The first of these series, Transformers: The Headmasters, supplanted the events of The Rebirth. With the Decepticons defeated, the Autobots entered into an even closer relationship with Earth. The Autobots also began the colonization of other worlds, the first of which was the planet Athenia, where Optimus Prime was stationed. It soon became apparent, however, that the consequences of releasing the energy of the Matrix to cure the Hate Plague were more far-reaching than Optimus had anticipated. Without the energy of the Matrix to act as a balancing factor, Vector Sigma had become destabilized. The Decepticons suddenly returned to exploit this, assaulting Cybertron in order to seize control of the mega-computer. Prime took a squad of troops to aid in the battle on the planet. When the arrival of the Autobot Headmasters tipped the battle in their favor, Prime broke off from the main attack and headed down into the depths of the planet, planning on stabilizing Vector Sigma at any cost.
Released to conclude the 10th Anniversary of the live-action film series, Masterpiece Movie Series Optimus Prime is a brand new mold that transforms from a 25cm-tall robot (a little taller than MP10 Convoy) resembling how the character appeared in the first live action movie into a Kenworth W900 modified Peterbilt 379, with many of the engineering cues being distinctively based and improved on the ROTF Leader Class mold. His transformation takes a whooping 43 steps, making it one of the most complex Masterpiece figures to date! (Although this pales in comparison to MP-36 Megatron's 107 steps.) .
On a Cybertron dominated by Shockwave and the Decepticons, Optimus Prime and the Autobots took on the roles of resistance fighters. Cobra experimentation transported a contingent of Cobras and G.I. Joes to Cybertron and destabilized Teletran 3, which led to the computer sending several Transformers to Earth across different time periods. When Optimus Prime saw Jazz get zapped by Teletran 3, he leapt to rescue his soldier, only to be transported away as well. G.I. Joe vs. the Transformers II #1 A team made up of Joes and Cobra agents were sent back and found Optimus Prime and the Stunticons in 1930s-era Chicago, disguised as period cars and trucks. The Stunticons chased Prime and the Joes around the city until everything was wrapped up with bullets, a collapsed bridge and some dynamite. G.I. Joe vs. the Transformers II #2

This gold vacuum metallized version of Optimus Prime is a prize in Hasbro's Asia Age of Extinction campaign. To qualify for winning this toy, one must be the biggest spender of the day during the midnight launch of the AoE toyline at specific Toys R Us or participate in a lucky draw. This toy is limited to 7 pieces. 2 are in mainland China, while Hong Kong, Malaysia, Thailand, Singapore, Taiwan each have one.
A repaint of the Armada Supercon Optimus Prime, minus the Mini-Con, but instead had a Cyber Key with a Mini-Con port in it. Repainted to match Cybertron Galaxy Force Optimus Prime. This is supposed to be a drone which Optimus Prime controls to get into small places, built for him by Metroplex. Several paint variations of this toy exist, and early releases have the forearms swapped, just as had occurred with the last repaints of the mold.[61]

Part of the fifth wave of Kabaya's revival of the Transformers Gum series, this snap-on transforming model kit of War for Cybertron Optimus Prime is sculpted from red, light blue, and gray plastics, and uses stickers for detail. He comes with a blue non-transforming version of his hand-held blaster rifle, which mounts at the rear in vehicle mode. He comes packed with a model kit of Tigerbreast, and a stick of gum.


The 5-inch Power series is a little more complex (4-9 steps) and a little more spoilery, because it’s the first hint we’ve gotten that Megatron might be a part of the Transformers: Bumblebee movie. Sporting a similar form to previous versions, his alt mode is a 4-track Cybertronian tank (with the usual very conspicuous face…funny how a lazy toy design decision from the first movie has now become cannon). The Power series also has the only Dropkick Energon Igniters toy. You can use the cores sold with the Power Plus and Nitro toys to unlock special features. Camaro ‘Bee and Hot Rod round out this series.
In 2004 the LEGO group was in trouble. They were losing money and losing market share to other toys and entertainment products4.  In order to address some fundamental issues in their business, they needed to cut costs. Leading up to this crisis, LEGO bricks had been adding new designs and colors without consideration for the cost to the business. LEGO went through a large reorganization and cut the production of unique elements in half, the variety of colors in half, and the number of suppliers by 80%. This, in addition to an increase in licensed sets and an expansion into video games, saved the LEGO Company.

Following this, Prime began to experience subconscious urgings, leading both the Autobots and the Decepticons to the Arctic Circle, where Shockwave arrived to greet them—and arrest them as war criminals. Shockwave had succeeded in ending the war on Cybertron, and brought a team of Triple Changers to apprehend them. As Optimus stared down Blitzwing's cannon barrel, he was saved by Grimlock, though he subsequently had to order a retreat. Prowl convinced him to let a small team stay as recon while the others returned to the Ark and discussed the change in situation. New World Order Though Optimus was puzzled by Ultra Magnus having fallen in with Shockwave, he had little other choice, and surrendered to Magnus. Despite being bound, he took the first opportunity he got to make his feelings clear. Prime and those of his Autobots who had also surrendered were put on a shuttle back to Cybertron, where Shockwave planned to have them deactivated. Brothers' Burden
"Garbage Truck" is a redeco of the same Optimus Prime toy in blue and white, a common coloration for Japanese garbage trucks that bears ends up bearing a coincidental resemblance to the Bot Shots Polar Assault Team Optimus. His stickers now picture his truck mode being loaded with garbage, his truck mode driving around, and the word "cleaning" in both English and Japanese.
When Sideswipe was accused and convicted of destroying the Nova Suspension Bridge, Optimus was infuriated that one of his own Autobots could commit such a heinous act. Optimus was tasked to hunt down and deactivate Sideswipe, though the task proved to be easy as Sideswipe did not run, hide or resist. After Optimus had deactivated Sideswipe, he was approached by Prowl, who pointed out that Sideswipe's actions made little sense, as he had committed the crime in broad daylight before many witnesses. Agreeing that the Decepticons might be behind the situation, Optimus allowed Prowl to take a team of Autobots to Carob Island to clear Sideswipe's name while Optimus and Jazz stayed behind to continue working on human/Autobot relations. Prowl returned with evidence that it was indeed a Decepticon-controlled clone of Sideswipe that had committed the crime. Optimus then presumably reactivated Sideswipe when his name was cleared. Deadly Paradise
×