If Optimus led his troops back to the Decepticons’ poison lab, the convoy happened upon the Decepticons hauling barrels of poison out of the poison lab. Windcharger and Ironhide suggested two different plans to Optimus: Windcharger wanted to use his magnetic powers to cause a confusion, while Ironhide wanted to simply go in for a full frontal assault.
Q-Transformers Optimus Prime is a tiny super deformed toy based on the Alternity Convoy design, transforming into a Nissan GT-R R35, though his legs retain the traditional blue truck bed motif. The English name on the packaging refers to him as just "Optimus". He comes with a code for unlocking "GTR Optimus Prime" as a playable character in the Q-Transformers: Mystery of Convoy Returns game. Standing at only slightly less than one inch and a half, this is actually the smallest transforming Optimus Prime ever made, which is a fairly impressive feat considering the surprising amount of detail in sculpt and paint apps.
A gold chrome remold of the 2007 movie Leader Class figure by Hasbro Hong Kong. Limited to 88 units, with only 10 released to the public at the 2008 Animation and Comic Show convention; all of which were sold only to the first 10 people to spend more than HK$3,000 at the Hasbro booth. Because the figure is permanently fixed to the trophy base, it is no longer transformable.[131]

At some point, Rodimus learned that the world known simply as Planet Q was under threat from the world-devourer, Unicron, but arrived too late to prevent its destruction. Years later, however, he encountered the planet's surviving ruler, Alpha Q, and sided with him in his plan to use Energon to regenerate and restore all the worlds consumed by Unicron – a plan that put him in opposition with Optimus Prime when they encountered each other once again. When Megatron succeeded in reactivating Unicron, however, Rodimus relented and submitted himself and his troops to Optimus Prime's command, and they were integrated into the main Autobot force as the battles continued to defend Alpha Q's successfully-regenerated worlds against the Decepticons.

Upon discovering that the Matrix was the key to destroying Unicron, Optimus Prime and Ultra Magnus went alone to face Unicron while the rest of the Autobots executed the plan to restore the original timeline. They hoped that at least one of these plans would be successful. Prime was injured in the confrontation with Unicron and, although his injuries were not mortal, he passed the Matrix to Magnus, who shed his outer armor and managed to complete the mission, destroying Unicron.
In light of this news, if Optimus decided to nonetheless head back directly to Autobot headquarters, his squad returned to find their comrades nearly dead from the poison. But with Ratchet’s help, the antidote was quickly distributed, and the Autobots sprung back to life. Now cured, the Autobots discussed their next course of action; they had to prevent the Decepticons from poisoning the nearby water reservoir.
Mission Racer Optimus Prime features a pull-back gimmick by using a rubber band: insert the rubber band onto the front and rear post, then place Optimus Prime onto the ramp and pull his trailer backwards, and release the trailer for allowing the truck to zoom forward. The rubber band also has Optimus Prime's name and the Autobot insignia tampographed oh it.
The earliest version, as shown in the first patent application for the toy, was to have the Prime cab be a triplechanger, turning from truck cab to jet or robot[3]. The nosecone of the jet and robot legs were released by the Powermaster lock in the same fashion as the legs in the final version. Optimus would have had winged arms in non-super robot mode. The super robot mode's head was also integrated into the trailer's hitch... and lacked a faceplate.
Optimus Prime appears in the Transformers live-action film series as the leader of the Autobots and one of the main protagonists. In the first three films, he is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he gains a first generation-style trailer form before changing into a 2014 Western Star 5700 Concept.[29] Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.
The original Ultra Magnus figure has been reissued and redecoed several times down the years, and this article strives to list each edition of the figure under its own heading. The first alteration to Magnus, however, was a running change made while he was still on shelves: Originally, his tires were made of rubber and he sported paint on both his small and large robot heads, but this version was soon replaced with one featuring plastic tires and no paint on either head. In addition, the clear yellow plastic that formed his windows was removed from the cab, leaving just holes instead; and his thighs and fuel tanks were left white, as opposed to the vacuum metalized chrome ones of the original release.
This version of Optimus is a redeco of the original Legion Class Optimus Prime toy, featuring additional paint details. He features an Autobot insignia on his faux chest. His head was not entirely clipped down in his stock photos. The stock photos shows him having darker plastics & silver paint as opposed to the final product. This seems to have been a trick of the lighting, as the released toy remained its standard plastic colors & silver paint apps.
The Hasbro release comes with a pack-in file card. In addition to the regular version, Optimus was also released in a special "advance release" assortment alongside Bulkhead, Megatron and Starscream, with each figure including a mini-DVD that contains the Transformers: Prime episode "Masters & Students". Yes, all four of them come with the same episode.
"Bot Shots" Optimus Prime had many confrontations with his Megatron counterpart, crashing into each other in vehicle mode and then slugging it out in robot mode. Battle for the Matrix Bot Shots commercial Bot Shots Dragon Track Commercial One Bot Shot Optimus and Megatron belonged to neighbours, and taunted one another when their owners left for school. They both burst out of their respective houses, destroying the windows on the way out and colliding in mid-air. Battle for the Matrix Bot Shots commercial

4. Collectability/Internet/Ebay: While Lego has always been a somewhat collectible product, the age of the internet has increased the collectability of Lego. Nostalgic adults came together on the internet to trackdown and re-acquire sets from their child hood. I think Lego has embraced this as evidenced by large limited edition sets aimed at the adult market. This is also evident in the increase in tempo of development of sets and themes that drive the collector to want to buy more and more; which overall is good for Lego. In the past, an individual set and theme seemed to have more life than they do now.


A black and red version of the First Edition deluxe Optimus Prime could be seen in the San Diego Comic-Con 2011 Transformers slide show, inside a mock-up of the wearable Matrix of Leadership package done for the convention that year. This figure was presumably a test-shot, as it seems to share plastic colors with Generations Sky Shadow (who was, coincidentally, first revealed at that same Comic-Con).
Mission Racer Optimus Prime features a pull-back gimmick by using a rubber band: insert the rubber band onto the front and rear post, then place Optimus Prime onto the ramp and pull his trailer backwards, and release the trailer for allowing the truck to zoom forward. The rubber band also has Optimus Prime's name and the Autobot insignia tampographed oh it.
The TakaraTomy version, part of the seventh wave of Japanese Prime toys, is dubbed Arms Master Optimus, uses darker, metallic plastics, casts the backs of his thighs in metallic red, replaces his metallic silver paint with glossy gray, and replaces a few of his paint operations with customer-applied foil stickers, such as his insignias, shins, headlamps, the tiny yellow lights on his torso, and the blue deco on his truck panel sides. He has also been retooled with additional 5mm pegs for his thighs, roof, and lower backpack, as well as ports for his forearms, shoulders, smokestacks, fuel tanks, and roof. Instead of the rifle, he comes with a very large Matrix which can tab onto his chest as armor or mount onto the back of the truck cab, with the Matrix also being covered in 5mm posts and holes so that Arms Microns can be attached to it. He additionally comes with a clear-blue "Shining" version of the Arms Micron, R.A., who can combine with the Matrix to form the colossal Matrix Saber.

Also during this time, Micromasters were introduced, and would become one of the last sub-groups of Generation One. Micromasters were tiny Transformers created to compete with the Micro Machines, a hugely popular toy line of the time. While many of the figures had simple transformations and little detail due to their small size, the line eventually expanded to feature Micromaster Transports and Bases, in which Micromasters came with larger vehicles or bases that transformed.
Another Hasbro release of the MP-10 mold, which is basically a reissue of the 2010 Transformers line's Masterpiece Optimus Prime, but with the Japanese release's ID Number. Surprisingly he is NOT mistransformed on the initial official photography... until secondary stock photos had the vehicle mode slightly mistransformed. Unlike the original, Hasbro version, this version features silver paint on the interior of the trailer. This version also removes the red paint on the die cast hinge piece in his body and replaces it with blue paint. Sadly, this figure doesn't come with the Key to Vector Sigma. Due to compact packaging, the trailer is prone to scuffing.
The actual events of the Autobots and Decepticon coming to Earth were never printed by Dreamwave comics, but flashbacks of the events are printed later. These flashbacks suggest that the Autobots allied with humankind and defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, but the ship was destroyed as part of a military conspiracy to take control of the transformers. A terrorist organization, run by the enigmatic Lazarus, was able to seize control of several of the Transformers that fell back to Earth while the U.S. military was occupied with locating Prime's body. Before his departure, Prime had entrusted a small portion of the Matrix to Spike Witwicky, who was forced by the product chief, General Hallo, to use it to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades, and then faced off against Megatron in San Francisco.
Another release of the Reveal the Shield Legends Class sculpt. The deco for its initial release is unchanged from the Transformers release from 2012, whereas the tooling is identical to the 2012 release's running change variant, with the retooled hands and a hole on the back of his head/top compatible with Cyberverse 3mm pegs. Bizarrely, the package art is lifted directly from the Generations Legends Class Optimus Prime/Autobot Roller two-pack's packaging, whereas the stock photos depicted on the back of the packaging are taken from Reveal the Shield Optimus Prime's packaging and only slightly altered, advertising a "Reveal the Shield" rubsign gimmick the toy doesn't actually have. Meanwhile, Hasbro's official stock photos provided to online retailers (including an in-packaging photo) depict the toy with the sword that came with the running change variant of the sculpt's 2012 release, even though the actual toy doesn't include the sword.
Star Convoy was reissued by Takara in 2005, with some notable alterations to his deco: his white plastic was replaced with metallic silver, and the yellow star on his chest was chromed golden. Star Convoy himself retained some of his original decals but most notably his "simulated head lights" and "wind shield panels" were stamp graphed on him, similarly, Hot Rod's were replaced with the same stamp graphing applications. Additionally, where the original toy had been packaged in robot mode in a tall box decorated with the standard Japanese package art of the time, the reissue was packaged in vehicle mode, in a long, wide box more reminiscent of the original Generation 1 toys.

Through the years, there have been many action figures made in the likeness of the original incarnation of Optimus Prime, some of which have been featured in fiction, others of which have not. Additionally, some toy makers have made unlicensed toys in his image or accessories for the existing toys. The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno.[23] The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the Transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original Transformers toy line.
Optimus Prime is another redeco of Revenge of the Fallen Legends Class Optimus Prime, features gunmetal-stque grey plastic, and his paint operations being similar to the first Revenge of the Fallen Legends Class toy. He is also packaged with Grimlock, himself a redeco of none other than Energon Cruellock. Like other Legion-themed product, he is exclusive to Walmart in the US and Asda in the UK.
Back in the 60s, Hasbro was commissioned to play down the negative stigma surrounding US soldiers fighting in the Vietnam War. The result was four, 12-inch tall dress-up dolls featuring realistic camouflage fatigues and weapons of the time. The figurines represented the Army, Navy, Air Force and Marines. There was no real storyline at the time which limited the allure of the toys.
Transformers GT "GT-R Prime" is a heavy retool of Alternity Convoy, transforming into a 1:32 replica of the Motul Autech GT-R race car used by the Nismo team in the Super GT racing championship series. He retains the flip-out blasters of the Alternity toy and can also wield his new Impact Wrench Gun accessory (also called the "Optimus Rifle" on the Transformers GT website), a weapon based on the impact wrenches used in car repairs. Like all GT toys, Prime also comes with a GT Sister, poseable human figures themed after race queens, his partner being a lady named Misaki.

Hybrid Style Optimus Prime is an insanely detailed and complex transforming toy, created under the supervision of famed mecha designer Shōji Kawamori. Standing only three and three-quarter inches tall in robot mode, the figure is partially constructed from die-cast metal and features one of the most complex transformation sequences ever seen on a Transformers figure of its size. Alas, the small size of the figure also works against it, as it required several design concessions that resulted in (if we're being nice about it) an unimpressive cab mode.
In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.
Transformers: Cybertron, named Galaxy Force in Japan, was a follow-up to the successful Armada and Energon lines. The companion anime series program was not originally conceived or produced as a continuation of the Armada/Energon storyline, and it was only later that it was retconned to be a continuation. Thus, several inconsistencies exist. Once again, a new feature was introduced for the line—Cyber Keys, which activated special functions on the figures in a manner similar to the Mini-Cons in Armada. Each figure came with a Cyber Key regardless of size, but there were several Cyber Keys crucial to the plot of the anime series which only came with certain figures. Again, many of the same characters were included but with entirely new figures from new molds.
In Transformers: Autobots, Optimus Prime meets up with the other Autobots to give further commands to his troops. Create-A-Bot, the new rookie, is eager to help in the cause, but Optimus tells him to sit back while the other Autobots fight the Decepticons. Create-A-Bot finally defies orders and completes a mission against Optimus's council. After nearly getting himself and the other Autobots killed, Create-A-Bot apologizes to Optimus personally. Taking pity on the newcomer, Optimus lets him off with a stern warning, and they move out together to face Megatron, who has absorbed the power of the Allspark. Optimus fights Megatron, but Megatron gains the upper-hand. Optimus is on the verge of defeat when Create-A-Bot takes the Allspark and drives to Megatron's chest, weakening Megatron but mortally wounding himself in the process. Optimus fights Megatron again, defeating him. As Megatron is on the ground, he tells Optimus that if he kills him, the Allspark will be destroyed and Cybertron will never be restored. Optimus says to Megatron that he will do what he must do, then he raises his sword and kills Megatron, destroying the Allspark in the process. Create-A-Bot also dies, but not before telling Optimus his final request to make Earth the new home of the Autobots and to protect the humans. The game ends with Optimus sending a message to all surviving Autobots taking refuge among the stars.
This golden chromed redeco of the Super class Optimus Prime figure was initially offered as a prize to five lucky winners of a colouring contest held in the pages of the TV Magazine. Additional units were later given away via in-store draws at Toys"R"Us Japan; precisely how many is unknown, but the regularity with which the toy appeared on auction sites throughout 2005 suggests it was quite a few.
Prime's cab and trailer can also combine to form a super robot mode. Transforming the cab into the torso portion sends the transformation command to the trailer, which raises itself up off the ground to become a pair of immobile, statuesque legs (as long as you're not playing with it on carpet), and when the pair are connected, the super-robot head pops up with a metallic shriek sound effect. Pressing the Autobot symbol on the figure's chest activates a pulsing laser sound effect, and the small grey button on his right shoulder illuminates his fist with a red LED, which can illuminate either of his guns, as well as the Star Saber sword (the Star Saber was specifically cast in clear plastic for this purpose, but in practice, the light failed to carry even halfway up the blade).
In one reality, while the Autobots were boarding the Ark, Optimus voiced his lack of confidence in his leadership, before welcoming aboard Geosensus, who was incapable of transforming to robot mode. Four million years later, Prime and Prowl found the Ark was under attack and defended it with deadly force. In examining the wreckage of the attackers, they realised that the robot Optimus had destroyed was not a Decepticon but Geosensus, who had forced himself to transform in an attempt to fight off the Decepticons. Though Prime was willing to take the rap, Prowl insisted on covering up the mistake to protect Optimus's image as a leader. Parts
In the Autobot Campaign, Optimus Prime provides intelligence and missions to Bumblebee in his search for the Allspark. Eventually, the clues lead the Autobot to Sam Witwicky. After saving Sam from Barricade, Bumblebee finally completes preparations for the Autobots to arrive on Earth. Once on Earth and having informed the two teenagers of their mission, Prime and the Autobots are discovered by Sector 7. Optimus sends Jazz on a high-speed destruction distraction mission, then sends Ironhide to rescue Jazz from a double-threat posed by the government agents and various Decepticon scouts. When Bumblebee is captured, Prime transforms and chases the chopper which from which the small Autobot is tied. After a lengthy chase, Prime manages to catch the net, only to be thrown off by another Cybertronian meteor. As Bumblebee is carried away, Optimus promises he will not fail him again. Jazz informs him that the meteor is not an Autobot. Prime confronts the new threat, who turns out to be the Decepticon triplechanger Shockwave. The two battle it out across Tranquility before Optimus finally destroys him. During the battle, Optimus overhears Starscream's transmission revealing the location of the Allspark. Optimus then returns to an intel role as he guides Bumblebee in his mission to retrieve the Allspark from Hoover Dam. Unfortunately, the Decepticons manage to free Megatron, leading to the final battle in Mission City. As the Autobots battle it out with the Decepticons to protect Sam and the Allspark, things seem to take a turn for the worse as Megatron finally arrives. Before he can claim the Allspark, Optimus attacks him. Optimus defeats Megatron and leaves him on the ground, seemingly devoid of life. However, just as Sam is giving the Allspark to Optimus, Megatron awakens, leaping at Optimus with his chain-flail out, making one last attempt at defeating his adversary. Optimus grabs the chain, pulling Megatron in closer, and, with the Allspark clutched in his fist, delivers a punch through Megatron's spark, killing him. Optimus reflects on the losses and rewards of this battle, as the Autobots have a new home, but many were killed in the battle. The story ends with Optimus and the Autobots choosing to remain in Earth, proclaiming it as their new home.
The figure was released in Japan along with Legends Megatron and Starscream, under the "EZ Collection" banner, in the same packaging as the Hasbro release but with a small card insert featuring the Japanese logo and nomenclature, similar to a USA Edition. As with all the EZ Collection figures, this release features a substantially greater number of paint operations that increase Optimus's resemblance to his larger figure.
Menasor cut off Prime's escape and handed him the Reflector trio, who confronted Prime with a hologram of Serpent O.R. The new Decepticon leader carried Megatron's memories and information downloaded from Soundwave, from which he learned of the Matrix of Leadership. Serpent O.R. offered Optimus a trade: hostages and peace if he handed over the Matrix. Optimus agreed.
Prime was perpetually at the forefront of the action throughout the early years of the war on Earth, usually confronting Megatron, though in some rare instances, such as against the Insecticon-controlled Decepticons or the Combaticons, teaming up with him for the greater good. He has suffered his fair share of battlefield scrapes, almost meeting his end when his vital cosmotron component was critically damaged by the Decepticon jets and when Laserbeak had his body disassembled and turned into Decepticon trophies, such as a pet "alligaticon" and a defense laser.
The Japanese release of the figure also underwent the changes in weapon shapes, but never featured a silver Roller; instead, their original release of Prime featured a Diaclone-style Roller without the two rear pegs, and the differently-shaped launcher that accommodated him, before a running change switched over to the Hasbro version of the mold. Finally, in some European countries, Prime sported red feet, as opposed to his traditional blue; this version of the figure is also known in some cases to feature a differently-painted forehead crest which leaves the three central indentations unpainted blue.
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