The character of Optimus Prime first appears in the 2007 Transformers film as the leader of the Autobots in the search for the Allspark. He intends to destroy it, even if it means sacrificing himself, before the Decepticons can use it to create a new army to conquer the universe. After arriving and scanning a Peterbilt truck, Optimus greets Sam Witwicky and Mikaela Banes, introducing his men and explaining why they have come to Earth. During the final battle, Optimus slays the hate-filled Decepticon Bonecrusher and faces his ancient enemy, Megatron. Unable to match Megatron in combat, Optimus urges Sam to push the Allspark into his chest, which will destroy them both. Instead, Sam rams the Allspark into Megatron's chest, destroying it and killing the Decepticon leader. The film ends with Optimus sending out a deep-space signal, inviting other Autobots to join them on Earth.
Available only with the Bot Shots Dragon Track set, this version of Optimus Prime is a new mold, changing from a robot form resembling Generation 1 Optimus Prime, into a truck with a rocket exhaust molded into the back of its trailer. As a Flip Shot, he, er, flips up when auto-transforming. He comes with a launcher that can be connected to the track, as well as Flip Shot Megatron and his launcher.
Alternatively, the Autobots could concoct a plan where Optimus would pretend to allow himself to be taken prisoner, per Buddy’s suggestion. The Decepticons, fooled into thinking they’ve won, took Optimus Prime into their base. Having hidden his troops inside his trailer, Optimus and the Autobots then led a surprise attack on their unsuspecting foes.
Within G.I. Joe's headquarters, Optimus found Doctor Venom controlling a robotic suit made out of the remains of both Bumblebee and Soundwave. The battle between him and the Joes spilled out into the open and into another battle, where Decepticobra was attacking the United Nations. As more factions joined the brawl, Optimus yanked Bumblebee's components free from Soundwave's body and took to the skies, back to Cybertron. Expelled from the Garden There, he was able to reunite Bumblebee's body with his head. Headmasters
This is a redeco of the 2004 20th Anniversary Optimus Prime, released to coincide with the 20th Anniversary of the original Transformers animated movie and DVD release. He is painted in flatter, non-metallic colours to more closely resemble the original cartoon model, as well as the Voyager-class Classics Optimus Prime figure. The color of the light of his feet has changed too. As a cost-cutting measure, all vacuum-metalized plastic has been replaced with with silver and gold paint. Confusingly, his Ion blaster is now cast in blue plastic.
In true Prime style, forward portion of the vehicle mode detaches to become Prime himself, while the rear "trailer" transforms into a gun emplacement. In robot mode, the barrel of the truck's left cannon detaches to become a hand-held rifle for Prime, and the figure features an opening chest compartment concealing a removable Matrix of Leadership accessory. Prime's gigantic hands mean that he can't hold it especially neatly, but he can certainly grip hold of it. Atypical of both most Unicron Trilogy figures and indeed, Optimus Primes in general, Prime's hands are not designed to accommodate weapons with 5mm posts, instead featuring a small peg-hole in his palm that allows him to tightly grip objects designed to fit there, like his own rifle, Leobreaker's whip, Cybertron Wing Saber's swords, and Cybertron Metroplex's axe. However Cybertron Wing Saber's sword hilts will also act as adaptors allowing Prime to hold and use 5mm weapons.
There is one aspect not looked at in the price and that is the shift to model building vs. creation leading to a change in the utility of the pieces. I seem to need many more sets to get a useful variety of pieces these days as many of the sets contain a lot of pieces that are very specific to the needs of the set and are less useful when one wants to create their own designs. It would be a fascinating addition to rate each of the block types on its utility, perhaps by its prevalence in other sets, and then assess each set on its total utility score. So then the question is how many sets would you need to by to achieve different levels of utility and how has this changed over time.
One peaceful day, Optimus decided it was too quiet, and sent Bumblebee and Mirage to find out what the Decepticons were up to. Sure enough, the Decepticons were looking for a factory, so Optimus had Mirage create a holographic factory as a trick, and ambushed the Decepticons. Optimus himself hurled Megatron into orbit. Decepticon Patrol Optimus and his Autobots rescued Sparkplug and Buster Witwicky when the pair were captured by Decepticons, and afterwards Prime was amazed when Sparkplug repaired Wheeljack and Prowl. After Bumblebee and Hound discovered that the Decepticons were attacking Hoover Dam, Optimus and his team defeated them. The Deadly Fuel Shortage

In his stronghold, Serpent O.R. questioned Prime about his own worthiness to carry the Matrix, but Optimus broke free of his chains and aggressively ordered him to surrender. The Art of War #4 A group of Decepticons broke in and nearly took Prime apart, but not before Serpent O.R. took the Matrix for himself and changed into the massive Serpentor Prime. The Matrix showed Serpentor Prime the error of his ways but as he was about to commit suicide Cobra Commander tripped a device and took over Serpentor Prime's body. Moments before he crushed Arcee, a severely damaged Optimus Prime threw Hawk toward the Matrix but warned the human not to touch the artifact. Hawk did so anyway and through a quasi-mystical transfer of power Serpentor Prime was vanquished.

This small version of Energon Optimus Prime was released by Kabaya as part of their DX Transformers line of candy toys. Prime transforms in the same manner as the larger Energon figures do, though his arms have to be removed at the shoulder and reinserted into his back to form truck mode. The Prime Force were sold in a separate set in the DX Transformers series, and can combine with Prime to form his Super Mode. Optimus came with a stick of gum.

Prime's personality had been copied onto a floppy disk by Ethan Zachary, the technician running the game. He employed Prime in various video game scenarios he developed. Prime's damaged mind led him to believe that he himself was a video game character and, in an attempt to bring him back to life, Goldbug, Joyride, Slapdash, and Getaway took the disk to the planet Nebulos. They built a new body for Optimus Prime and upgraded it with the ability to combine with the trailer to form a larger robot. In an effort to keep Transformers off their planet, the Nebulans had poisoned their fuel. The sensation of dying, however, convinced Prime that he was truly alive and not a game character. To save his life, the Nebulan scientist Hi-Q bonded with him, creating Powermaster Optimus Prime. A UK story set around the same time in UK #198, Prime returned to Earth and tried to rekindle his feeling for the planet. After a battle between his forces and an advance force from Cybertron ruined a small town's Christmas festivities, he realized that bringing the Transformers to Earth was far worse than anything his troops could have done and vowed to protect its inhabitants from Decepticon aggression.[6]

Not long after his resurrection, Optimus was alerted by Monitorus to an attack on Tau-Ursa. Optimus's impending speech was interrupted by a Decepticon attack led by Sixshot. Prime soon discovered that the attack was a diversion, while Galvatron tried out his Nullification Cannon on Cybertron's Energon supplies. Optimus rushed to the Energon plant, but, after clouting Slugslinger so hard that the Decepticon was left dangling over a precipice, Prime's morals forced him to rescue the Decepticon instead of stopping Galvatron from getting away.

I had a transformers armada (ew) style Megatron with horns like a stag beetle that would turn into a tank. I actually liked the whole design and was upset when my sis broke it on purpose. She'd always tell on me for stupid shit so I saved this incident as a trap card for later. Too bad this sort of thing had a statute of limitations in our house lmao.

In "Transwarped", after Sari realizes that she is not human, Optimus attempts to have Professor Isaac Sumdac and Sari reconcile with each other. Later, they encounter Masterson, who is piloting his headmaster unit on Starscream's decapitated body. He defeats Masterson by tricking him to transform into vehicle mode, which was impossible due to with the Headmaster unit on Starscream's body. Later still, during a melee with a rock creature that found its way to Earth when Bumblebee returned from his accidental transwarp, Optimus struggles to stop Sari, who goes out of control after using her key to upgrade herself.
Just as Marvel Comics produced a companion comic to the original Transformers toyline that differed from its animated counterpart, so did Dreamwave produce a comic to go along with the Transformers: Armada and Energon lines that owed little to their animated fellows. This incarnation of Optimus Prime, however, is not particularly different from his animated counterpart in personality.[51][52]
Optimus was challenged to a duel by Megatron as a distraction while the Constructicons attempted to strike against Teletraan I. Heavy Metal War - Part 1 Concerned that the Decepticons might try to steal a new Energon related technology from a science facility, Optimus sent Blaster to infiltrate and protect the base. Espionage Optimus was impressed with Grapple and Hoist's plans for a Solar Power Tower, but thought it would be too difficult to defend from the Decepticons. The Master Builders Following the return of the Aerialbots from a trip to Cybertron, they told Optimus and Elita One about how they'd encountered Orion Pax and Ariel. Golden Age Optimus was among the Autobots affected after Megatron sabotaged their recharging chamber. Turned evil, Optimus was sent to attack Rutter Military Base and obtain a solar power satellite. He and the other Autobots were returned to normal by Sparkplug's attitude exchanger, and Optimus promised to repair the base. Attack of the Autobots
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Early in this new series of encounters with Megatron, Red Alert contacted the Autobots on Earth and asked for Optimus Prime to join then on Velocitron. Ransack and Crumplezone tricked Hot Shot and Dirt Boss into believing that a race between them would determine which of them would be allowed to race Override for the Planet Cup. During the race, Ransack and Crumplezone caused a rockslide that buried Hot Shot. Hot Shot was saved when Optimus Prime, Vector Prime, and Landmine arrived, but Optimus was upset that Hot Shot had become involved with the locals. Clocker and Brakedown were eager to help the Autobots. After being unable to obtain the Planet Cup from Override herself, Optimus Prime endorsed Hot Shot's plan to win the cup in a race with the aide of the other Autobots. Ransack and Crumplezone were contacted by Megatron and were told to keep on eye on things. They also decided to enter the race, either to win the cup and cause as much damage as they could to the other racers. Override, Dirt Boss, Ransack, Crumplezone, Optimus Prime, Hot Shot, Red Alert, Landmine, Clocker and Brakedown participated in the qualification round. In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
Released as part of TakaraTomy's Transformers Movie The Best toyline to conclude the 10th anniversary of the live-action film series, this Optimus Prime is an extensive redeco of his Evasion mode toy. He also uses the faceplated head and the dark gray-colored Ion Cannon used for the Evolution 2-pack/Platinum Edition 5-pack release. While his deco had taken cues from both the TakaraTomy release of Evasion Mode Optimus Prime and the Platinum Edition Breakout Battle figure, the weathering pattern bears a similar resemblance to his rusty version of the figure. Unfortunately, this release suffers from heavy mold degradation, particularly in the form of ill-fitting tabs around the truck front/shoulder area.
1· To calculate the average price per piece in a year, I took the price per piece of each set made that year, multiplied it by the number of pieces in the set and then averaged all the weighted prices. I used a weighted average because when we are looking at the price per piece we are essentially saying we could buy x number of pieces for y dollars. Larger sets tend to have a lower price per piece so in effect you could get more pieces at that lower price that year. Note: this was done using US retail price data from Brickset.
A BotCon 2012 exclusive purple redeco of the Deluxe "Generation 2" Optimus Prime figure from the Generations toy line, with the sword's blade molded in clear yellow. Much like the 2008 Voyager figure, this figure has painted-in "battle damage" effects. The right side of the hood has the words, "I shall stand...", while the left side says, "The rest shall fall."

Prime filled one of the chase figure slots for the tenth wave as well. This rare figure was the same as the regular Super Mode PVC, except instead of wielding his Convoy Gun, Prime was armed with the Star Saber sword. As with the previous chase figure, it could only be found in one out of every ten cases, and took the place of the full-colour Prime figure in that assortment.
Replacing the weapons of the Hasbro releases, these new Mini-Cons transform into their larger parnter's signature weapons. They came as unassembled, unpainted model kits, similarly using stickers to fill in details. Several Arms Microns also came by themselves in bagged kits, plus there was a metric ton of promotional Microns throughout the line, possibly more than any prior line (even Micron Legend!), and that's not counting the ones that were released during the First Edition series. The Arms Microns also had multiple 5 mm posts and holes, and could be combined into super weapons, plus the larger toys were retooled to have new Arms Micron mounting points.

In 2007, following the release of the Matrix's energy, Prime began to suffer from visions which foretold a great transformation for Cybertron. Events began with the Decepticons' theft of the key to the Plasma Energy Chamber, which forced Prime to consult Alpha Trion within Vector Sigma. Prime learned that the mega-computer had orchestrated events in order to restore Cybertron's Golden Age. When the Plasma Energy Chamber was opened and threatened to drive Earth's Sun supernova, Spike Witwicky and the Nebulans, who had become involved in the conflict as a result of these events, were able to drain off the excess solar energy and revitalize Cybertron. With the Decepticons driven off Cybertron and Nebulon free from tyranny, Cybertron enters into a Golden Age of peace and prosperity under the leadership of Optimus Prime and the Autobots.

Activision and Traveller's Tales, creators of the Lego Star Wars games, released Transformers: The Game in 2007, accompanied by Transformers Autobots and Transformers Decepticons, to tie in with the live-action feature film for the Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii, Nintendo DS, PC, Sony PlayStation Portable, and PlayStation 2. The player was able to play as both the Autobots and the Decepticons, pick up and throw objects, and transform at any time. The steering in vehicle mode was compared to that of the Grand Theft Auto games and had a free-roaming environment.
Chronicle "Movie Optimus Prime" is an e-Hobby exclusive redeco of the Deluxe-Class Dark of the Moon Optimus Prime figure, and comes in a two-pack with a reissue of the Generation 1 Optimus Prime figure. Instead of the blaster/axe MechTech weapon the original release of the figure came with, Prime is armed with a redeco of Dark of the Moon Jolt's Blaster/Hand Cannon weapon.
The Goldbug change happens in many different continuities, but in the original animated series, it happens like this: while trying to rescue the body of the dead Optimus Prime, which was being held by evil humans, Bumblebee’s damaged by Superion so badly that they have to rebuild him as a more powerful Throttlebot. His new body is much shinier, so a restored Optimus Prime dubs him Goldbug. In the Shattered Glass continuity, he goes evil as Goldbug. And in the IDW comics, confusingly, Goldbug was never affiliated with Bumblebee, but is the leader of the Throttlebots.
Part of the fifth wave of 2012-onwards Generations Deluxe Class toys, Thrilling 30 Orion Pax is a new mold with a robot mode inspired by Guido Guidi's design for the character, originally seen in Spotlight: Blurr. Some liberties have been taken with the original concept to facilitate his truck mode, which is a new design not based on the Guidi art. He comes with his Ion Blaster and an Energon Axe with a transparent red-orange blade, both of which can peg onto 5mm ports on his hands and vehicle rear sides. Although not depicted on the instructions, the Ion Blaster can also peg into the hole in the larger blade of the Energon Axe.

Due to the interference of Ravage, the same as the one who appears in the Beast Wars, most of the events of the original animated feature do not transpire. The most influential of these events is the Battle of Autobot City. Because this battle did not occur, Optimus Prime and Megatron do not have their final showdown. This means that, for this continuity, Optimus Prime does not die and Megatron is never reformatted into Galvatron. As a result, Optimus Prime is able to lead the Autobots during the Binaltech saga.
This figure was released during the short-lived period when Hasbro was treating the Beast Wars as an extension of the Autobot/Decepticon war, and Optimus Primal was presented as being the same character as Optimus Prime. This was soon relegated to the realms of micro-continuity when the Beast Wars animated series began and clearly established that the two Optimuses were different characters, but the toy remains one that was officially branded as Prime, and is consequently listed here.
A K-Mart exclusive set released on "Black Friday" (the day after Thanksgiving, the most hellishly busy shopping day of the year), this set consists of Super Base Optimus Prime, Jetfire, their respective partner Mini-Cons Sparkplug and Comettor, the Adventure Mini-Con Team, and oddly enough, Longarm. Optimus Prime's red plastics and paint were replaced with gold, the only changes made to anyone in the set. It is this set from which the name of Optimus Prime's combined mode with Jetfire, Jet Prime, comes.
It should be noted that in the lead up to the premiere of the Japanese translation of this series, TakaraTomy marketing director Masahiko Yamazaki indicated changes would be made to place it as a prequel to the 2007 Transformers live-action film. This would have made this version of Optimus Prime an earlier version of the film character. In practice however, the only changes that were made consisted of trimming for time to allow additional promotional material to be added to the start and end, and the name change of Bulkhead into "Ironhide" (with Ironhide becoming "Armorhide"). The future 22nd century Detroit setting and characterizations of the cast remain as they were in the original production.
In an amusing (but glaring) example of poor quality control in a Takara product, the back of the packaging features a small amount of Engrish, notably the word "kinetic" being written as "Kinetick". The bio also mentions the elemental metal as the "Cyber-Matter" living metal, which is used for the Aligned continuity family. Oddly, TakaraTomy's stock photo of the robot mode figure was later used as a cutout "battle figure" included with Telebi Magazine's Burning Megatron.
An enormous statue of Optimus Prime, bearing two Golden Disks, could be seen on Cybertron in front of the Hall of Archives. The statue was subsequently blown to pieces by the Vehicon forces. Fires of the Past Later, Megatron beamed a hologram of Optimus Prime down to the ruins of Iacon to confront Optimus Primal, claiming to contain the "essence" of the real Prime that had been stored here since the Final Battle. Primal was conned by this and was tricked by the hologram into accessing the Oracle. Megatron seized control of the Oracle code and quickly revealed his ruse. Primal explained to his Maximals that he knew the image was fake, but he needed the location of the missing sparks from Megatron's mind. The Search
This deluxe-size, highly-poseable version of Armada Optimus Prime is an entirely new mold, retaining the ability to tow Super Base Prime's trailer, though he cannot combine with it. He comes with the Mini-Con Over-Run, who can transform into a gun for him, or can peg onto the Powerlinx plug on Optimus's back to activate a double-fisted "punching" action (that looks more like hyperactive shrugging). Like the Super Base figure, Prime has a flip down chestplate, but lacks a molded-in Matrix, and his smokestacks can be removed (and in many cases will simply fall off), but cannot peg together as a gun. Shipping in a great many waves throughout most of the later run of the line, Super-Con Optimus became a notorious pegwarmer.
If Optimus allowed the cured Autobots to charge headlong into battle, he and the rest of the Autobots who were still running low on fuel stayed behind as back-up to the main charge. The Autobots’ first wave of warriors were quickly overpowered by the arrival of Megatron, prompting Optimus to lead the energy-depleated Autobots into the fray. Optimus’s opening volley struck down Shockwave. Optimus and his troops soon found themselves running on empty, and Optimus called for a retreat. Thankfully, the Decepticons were damaged enough through the course of the battle, causing them to retreat as well.

As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures.
What makes LEGO sets seem more expensive now is that the effective piece count seems lower. I remember that in the 80s, each set was full of bricks that were not overtly specialized only to that set. So they were useful for more things. Now the sets usually come with less bricks and plates (things that could be useful everywhere) and bring more things like minifigure accessories, flick fire missiles and other things that are not that useful. Although I think that everything was far worse in the late 1990s/Early 2000s than it is now.
This release of the Japanese Super Ginrai version of the of Powermaster Optimus Prime was a Toys R Us Japan exclusive black repaint, made to represent the original Convoy/Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' colour schemes.
The earliest releases of Energon Optimus Prime have no ridges on the inside of the chest windows and a different head sculpt featuring an Optimus Primal-style mouth-slit in Prime's mouthplate. This was soon replaced with a full mouthplate, and it was this version of the toy which appeared in the Energon cartoon and was released by Takara. Other changes made to Takara's version of the toy involved a chromed front grill, more vibrant plastic colors on Digger-3 and Submarine-4, a darker blue plastic on Prime himself, and more intricate paint operations. Takara's release lacks the electronic sound effects seen in Hasbro's version, which were commonly gutted for the Japanese releases of any Autobot toys who had them, though Prime retains his light-up chest.
Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shuting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.
The final waves of this line, released in early 2014, really pushed towards younger kids, with incredibly simplified designs based on the characters' Cyberverse releases, which actually allowed the toys to be larger than most others in their size class. Unfortunately, as they were tail-enders, their US releases were nearly nonexistant: only the Voyagers made it out at US retail, and only through discount chains like Ross and TJ Maxx. The rest ended up released only overseas (not even Canada got them!).
Calibur Optimus Prime is a retool of the Armor Knight Optimus Prime figure, who is a retool of the original Age of Extinction Leader Class figure, with the fifth wheel hitch now forming his handheld shield based on the one used in Dark of the Moon, which results in a backpack-less robot mode. He also comes with an axe based on the one used in the third film.

"Bot Shots" Optimus Prime had many confrontations with his Megatron counterpart, crashing into each other in vehicle mode and then slugging it out in robot mode. Battle for the Matrix Bot Shots commercial Bot Shots Dragon Track Commercial One Bot Shot Optimus and Megatron belonged to neighbours, and taunted one another when their owners left for school. They both burst out of their respective houses, destroying the windows on the way out and colliding in mid-air. Battle for the Matrix Bot Shots commercial


A movie tie-in game for the sequel to the 2011 movie Transformers: Dark of the Moon was released a few weeks prior to the movie on June 14, 2011 (the movie is set to be first screened on July 1, 2011). It has similar gameplay and features as that of the War for Cybertron game as it's made by the same developers, High Moon Studios. The game takes place on Earth just two years after the events of Revenge of the Fallen and will focus on both factions in their "final battle". Adjustments to the previous concept of the game had been made, including the online multiplayer where you can customize iconic characters appearance, abilities and weapons rather than the unknown transformers that were in the game prior to this one by High Moon Studios where you could only customize the appearance, abilities and choose the weapons.
Optimus Prime led the Autobots to stop Megatron's attempt to cyberform Earth. After discovering that Megatron's new weapon was the Proudstar, Optimus initially tried to preserve the Cybertronian history contained on its Ferrotaxis supercomputer. Inside the Proudstar, he received a prophecy of his future death from Teletraan Alpha, but he merely expressed happiness that his friends would survive. After the Plasma Core was damaged and proved to be too great a threat to Earth, Optimus reluctantly decided to destroy it and the Ferrotaxis in order to preserve humanity's right to forge their own future. When Megatron shot shot the Ferrotaxis into space in one last spiteful effort to stop the Autobots, Prime rode an Insecticon swarm into Earth's orbit for a final showdown with Megatron, ultimately forced to destroy the Ferrotaxis. Once Megatron was again defeated, Optimus called upon the Autobots to stop merely living upon Earth and adopt the planet as their new home. Later, he and Wheeljack discussed plans for the Optimus Maximus project. Transformers: Devastation

Featuring a complex transformation, the front and back ends of the truck essentially fold and converge to become Optimus Prime's legs, as much of the truck rear is connected to the robot thighs via a series of folding panels. The rear wheel cowlings feature a hinge joint in the middle of them so they do not impede his knee articulation. The halves of the rear cabin of the cab, directly connected to the smokestacks, rotate and connect to his torso and unfold into his arms. As with most mainline Movie toys, Optimus Prime features Automorph gimmicks, and due to his price point, he has three of them. Firstly, during initial transformation, rotating his front fenders to become his heels flips the top parts of the grill to become his toes. Secondly, sliding out the double-barrel cannon in his right forearm flips out his spring-loaded Ion Blaster, which lands into place for his right hand. (The Ion Blaster can actually be popped off his forearm fairly easily, as it is held in place by a simple clip.) Optimus's final Automorph, located in his torso, is activated by flipping the silver lever on his stomach, activating a series of spring-loaded actions where the truck windows are pushed apart and the lever between them is raised, enabling the head to spring up from the chest cavity. At this point, yellow LEDs light up the chest windows and Optimus Prime's eyes, accompanied by a "powering up" sound effect.

INFOBAR Optimus Prime (ANNIN) is a redeco of INFOBAR Optimus Prime (NISHIKIGOI), transforming into a recreation of the ANNIN edition of the INFOBAR cellphone. All-white in cellphone mode, he sports additional blue and red detailing in robot mode. Like the other figures in this line, he is not a working cellphone but can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.
A redeco of the Wing Convoy Super Real Figure, Wing Convoy Original Figure (ウイングコンボイ オリジナルフィギュア) was available at JUSCO department stores starting on July 30th 2004. The figure was available with purchase of a Wing Saber figure, and came in a plastic baggie, rather unattractively scotch-taped inside the toy's packaging. A sticker was placed on Wing Saber's packaging to note the promotion.
3. Licensed themes: In the 80’s the Lego sets were more generic and interchangeable among themes. There were the basic Space, Town, Castle themes. The color schemes within a theme were more homogeneous (i.e. Blacktron sets or Mtron sets all had a common color scheme). Since there was no “fictional” real life object being copied, piece selection tended to emphasize versatility over “realism”. Almost every Lego set of the past had pictures of alternate models featured on the boxes and instructions that was meant to inspire a child to not just build the model featured in the instructions, but to embark on the mental challenge of making their own creations.
This sculpt was redecoed from the Generation 2 Gobot Firecracker. The plastic colors are a "solid" version of Firecracker's color layout, substituting opaque red for transparent red plastic. It was redecoed again for the third wave of Go-Bots to become Sideswipe (who Prime really looks a lot like), and would later be used to created Robots in Disguise R.E.V..
Main event time! Nitro figures are more like your traditional Generations/Power of the Primes deluxe bots. Standing at 7-inches, they feature increased detail, additional paint applications and all come with a core to unlock additional features. In addition to Barricade, Optimus Prime, and VW Bumblebee (this one’s my favorite of the entire line), the Nitro series will also have a Camaro ‘Bee.

This exclusive redeco of Optimus Prime features darker shades of red and blue than his other releases and has extensive paint applications to resemble his on-screen appearances in The Last Knight, particularly his Nemesis Prime alter ego seen in the film. To that end, he features movie-accurate flame patterns, which are larger and more elaborate then the ones on the regular release or the SDCC exclusive, on his vehicle mode exterior and robot pectoral armor. His eyes and sword are also painted metallic purple, but his shield is completely unpainted for some reason.
An exclusive version of Titan Class Metroplex was made available at San Diego Comic-Con 2013. He comes with 12 small, non-transforming figurines of Orion Pax, Megatron, Bumblebee, Thundercracker, Trailcutter, and Hoist, all in both modes. The figurines are based on their Thrilling 30 Generations Deluxe Class toys, and similarly to Decoys, the Autobot figurines are cast in red plastic, and the Decepticons in purple.
The Transformers Animated series was broadcast internationally in 2008 except in Japan, where it aired in 2010. This new series uses a very different art-style from the previous series. The Autobots and Decepticons, while fighting in space for possession of the Allspark, crash-landed onto a futuristic Earth and resume their battle after laying dormant for years. In addition to the Decepticons, the Autobots have to face the human villains as well. Classic characters such as Optimus Prime, Bumblebee, Prowl, Starscream, Megatron, Jazz and Ultra Magnus appear in this series.

Hasbro's subsidiary Milton Bradley (MB) released the toy in Europe in late 1985, following a slight delay due to licensing issues;[13] there are no less than three variants of MB-packaged Optimus Prime, one of them manufactured by Takara and sporting blue feet, the other two manufactured by Joustra as part of a deal with Hasbro/MB, one of them with blue and the other one with red feet;[14]
Prime comes with all the accessories of his previous release, although his ever-changing ion blaster is now somewhat confusingly cast in blue plastic. He features one major additional accessory: an electronic display base sculpted with the image of the Matrix and the Autobot insignia. Pressing the insignia's crest triggers a series of electronic soundbytes, mostly quotes from the movie recited not by original actor Peter Cullen, but by Hasbro's in-house actor, Ron Hayden: "Autobots, transform and roll out!", "I want you to make a special run to Autobot City," "Megatron must be stopped!", "All we need is a little energon, and a lot of luck," and two samples of the classic transformation sound effect, one ascending, one descending.
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
A figure of Prime combined with Jetfire was released as part of the second Big Transformers wave, which came with no accessories of its own, but could hold any of the weapons released with the other second wave figures, including Jetfire's gun, the Star Saber, the Skyboom, and the Requiem Blaster. As with the first wave figures, he came packaged with Ramune candy.
One of the single rarest Lucky Draw Figures in existence, this "Custom Color" redeco of Super Optimus Prime was limited to only one in the world. It was the grand prize of a coloring contest held in Septemeber 2005's TV Magazine, in which entrants colored in lineart of Prime with the deco they wanted to see. The winning entry was in green, blue and gold, while ten runners-up received one of five gold or five silver Lucky Draw versions of Prime.
Although MechTech Optimus Prime's deco is similar to the first Deluxe Class figure, some of his parts (robot shoulder flaps, chest piece/truck front) were recast in blue plastic (with the chest being painted red), and his paint applications on the pelvis, headlights & thighs are omitted. His front truck hood/backpack's deco is altered: the truck steps and the fenders were painted blue, and the gold sprays on the flame tampographs are removed, while he features additional flame tampos on both sides of his front hood, and an Autobot Insignia on his left robot shoulder. He still retains the light-piping gimmick, but cast in clear plastic, with the eyeballs being (halfheartedly) painted with clear blue. His MechTech weapon is cast in transparent orange plastic, with the exception of the scope/lever and the gun barrel, which remained opaque silver plastic due to being cast with unpaintable plastic. He also features Cyberglyphics on the left side of his vehicle mode front hood.
For all the positive aspects, these changes are not without their drawbacks. The LEGO community has been crying foul over the perceived decline in quality of the bricks5. While nowhere as bad as their competitor, any decline in quality reflects poorly on a company known for quality control. The LEGO group has been expanding its manufacturing base to places outside of Denmark, into Mexico, the Czech Republic, and China (although so far it seems only their “signature brand” non-set items are made in China). LEGO claims that this has not changed their dedication to the quality of standards by which they abide. However, it seems that the molds have changed to reduce plastic6.  Whether or not this affects the durability of the bricks is yet to be seen.
"Vibrant Red" Alternity Convoy is a redeco of the "Ultimate Silver" figure in the much more traditional red and blue Prime color scheme, representing the Optimus Prime of universal stream Primax 109.0 Beta. The figure was available simultaneously with the Ultimate Silver version, sharing the same packaging and pack-in materials, save for the color of the illustration on the front of the box, and a sticker that identified the figure within.
I had a transformers armada (ew) style Megatron with horns like a stag beetle that would turn into a tank. I actually liked the whole design and was upset when my sis broke it on purpose. She'd always tell on me for stupid shit so I saved this incident as a trap card for later. Too bad this sort of thing had a statute of limitations in our house lmao.

As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984 A.D., a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.
The figure has diecast in its feet, shins, and abdomen. It features pinstriped flames, articulated fingers, a headsculpt with a face that can rotate between masked and unmasked modes in a method identical to Armor Knight Optimus Prime's, and an abdomen that opens to reveal a chamber housing a diecast Matrix of Leadership. He comes with said Matrix, his Ion Cannon, and a pair of Energy Swords that tab in behind his wrists (the hands unfortunately have to be bent forward to accommodate these). All three weapons can combine and store on the fifth wheel in vehicle mode.
Though he was packaged on an individual box, he was initially sold as part of a set with Dark Energon Megatron. He was eventually made available on his own, and all of the Dark Energon Series toys were eventually made available in Singapore as mass-retail releases. The Voyager Class toys, in particular, also saw mass-retail release in the Philippines.
Micromasters teams have teamwork ratings instead of ranks. Unlike the other ratings, teamwork seems to be split along faction lines, with Autobots typically holding higher teamwork ratings than Decepticons. A second unique spec value, Cooperation, replaced the Firepower rating used on individuals' cards. The traditional order (as above) was also abandoned for the Micromaster team specifications.
The figure would have come in a monochrome version of the standard Henkei! Henkei! Convoy's packaging, still named "Convoy" but now labeled as part of the Gentei! Gentei range of exclusives.[8] Reportedly, this figure was intended as a Wonderfest exclusive, but was canceled because, according too TakaraTomy designer Shogo Hasui, it was too similar to Universe Nemesis Prime. Knockoffs were later made available, so buyers beware!
After their own Optimus Prime disappeared, Scavenger and Smokescreen discovered an alternate version of Optimus Prime lying unconscious and barely alive in Autobase Earth. Though Red Alert did what he could, the mysterious Prime reactivated only long enough to utter a cryptic statement about the walls crumbling and the coming of chaos, then died. Worlds Collide, Part 1 of 4
This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it.

Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.
In lieu of combining with the Prime Force, Optimus Prime can also merge with Energon Wing Saber in a similar fashion, with Wing Saber splitting into four components that connect to Prime as limbs. Wing Saber's red and white torso components can become arms for Prime while his legs attach to Prime's own, creating Prime's "Flight Mode", but the parts can also be swapped around, with Wing Saber's legs deploying large missile launchers and becoming arms to make Prime's "Fight Mode". Alternately, Prime can combine with Energon Omega Supreme to form what his packaging calls "Powerlinx Omega Supreme", but which the cartoon named "Optimus Supreme". The Prime Force drones can attach to four connectors on Optimus Supreme's body.
Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005, Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome, ensuing, epic battle with Megatron, Optimus Prime sustained fatal wounds, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline after passing the Matrix and role of leader to Ultra Magnus. His last words were "Until that day... 'till all are one." The Matrix later fell into the hands of Galvatron, a recreated Megatron, and was finally taken back by the young Autobot Hot Rod, who became Rodimus Prime after bearing the Matrix. In season 3, set a year after the events in The Transformers: The Movie, Rodimus was the new leader of the Autobots.
Bumblebee may be beloved, but so is Optimus Prime and writers have seemingly killed off Optimus a million times in different continuities. So it can’t be too much of a surprise to know that Bee has met his maker on a few occasions as well. In the “Dark Cybertron” storyline of the IDW Generation 1 continuity, Decepticon Shockwave goes mad with power and wants to destroy all Autobots and Decepticons. In the process, Shockwave kills Bumblebee and sets off a chain of events that leads to retribution against Shockwave.
Per Ravage's original plan, with Unicron defeated, the Decepticons returned to conquer the transformers. Optimus Prime had also planned for this event, and sent Mirage to press a switch, buried deep within Cybertron, that would render all transformers inert. This was seen at the conclusion of the "Five Faces of Darkness" story arc from the original animated series. Optimus hoped that by rendering all the transformers inoperative, the war would be stopped, hoping that the humans would be able to reactivate the transformers in the future. Instead of deactivating all transformers, however, only those with original Cybertronian bodies were deactivated. Transformers with Earth-made Binaltech bodies continued to function. The Autobots effectively won the war, the large army of Binaltech Autobots easily outnumbering the few Decepticons who had managed to procure Binaltech upgrades. The few Decepticons remaining, effectively just Nemesis Prime and Shockwave, escaped with Megatron and their other inert comrades.

In our list of things you didn’t know about Optimus Prime, we learned that the live action version of Optimus was based on actor Liam Neeson. It turns out Michael Bay likes to base his Transformers on real actors, because it’s been revealed that Bumblebee’s character movements are based on Michael J. Fox-- but not just regular old Michael J. Fox; we’re specifically talking about Marty McFly in the Back to the Future movies.

Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shutting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.


A redeco of Deluxe Earth Mode Optimus Prime with the jet pack attachments and a smaller version of Ultra Magnus' Mass Hammer, as seen in the "Endgame" series finale. The Wingblade attachments are also compatible with Voyager Optimus Prime. The figure never saw a release in the U.S. market due to Hasbro's decision to cancel the toy line, but a variation of it was made available in Japan.[155]
Within G.I. Joe's headquarters, Optimus found Doctor Venom controlling a robotic suit made out of the remains of both Bumblebee and Soundwave. The battle between him and the Joes spilled out into the open and into another battle, where Decepticobra was attacking the United Nations. As more factions joined the brawl, Optimus yanked Bumblebee's components free from Soundwave's body and took to the skies, back to Cybertron. Expelled from the Garden There, he was able to reunite Bumblebee's body with his head. Headmasters
This Cybertron spin pop consists of a generic handle with an Optimus Prime sticker, topped with a figurine of Prime through which the included lollipop slots. When the handle is squeezed, a manual gear mechanism spins both the figure and lollipop—no batteries necessary! The handle was also redecoed in orange for a Megatron spin pop, with a figure of the Decepticon leader on top.
Part of the fourth wave of Prime: Beast Hunters Cyberverse Commander Class toys, Beast Blade Optimus Prime is a jungle-themed green and blue redeco of his Series 3 Cyberverse Commander Class toy, coming with a new Battlewing Shield accessory in addition to retaining both the Thunder Lance and Star Saber. His shield can open up to form wings, and can be pegged onto the ridge on top of the vehicle's cage compartment, or mount onto the screw-hole on his, er, robot butt.
It should also be mentioned that a few years back, I think around 2009 roughly, TLG started using smaller boxes for the same size sets. It was part of a move to not only save money, but also become greener as a company. Because the sets now take up less physical space on the shelf, and boxes with the same number of pieces appear smaller than sets from previous years, it could also contribute to the perception that you are getting less for your money today. In reality they are one and the same product.
Released as part of the first wave of the Energon Igniters Nitro Series, this Optimus Prime is a new Voyager-sized mold that converts from a robot based on his Age of Extinction body into a truck in 11 steps, and he features 5mm-compatible hands & articulation on his head, arms, and only his upper legs. He also features built-in Ion Cannons in this lower leg panels, activated in vehicle mode. He also comes with his own energon core, which is a different mold from his Power Plus toy.

During the Cybertronian Civil War, Sentinel Prime was killed. Prior to his destruction, he bestowed the Matrix of Leadership to Optimus Prime, who became the new leader of the Autobots. Despite being one of the youngest Cybertronian leaders, Optimus demonstrated extraordinary courage and wisdom in the war against the Decepticons. He: treated all lives with benevolence, fought for freedom and peace, and continues to fight to protect the weak and maintain their beliefs.
Prime would make one further surprise appearance in Dreamwave's Transformers: Armada comic series, although it would not be the Prime of Dreamwave's first series. When the Optimus Prime of the Armada universe disappeared, pulled into another dimension by the power of Unicron, the Chaos-Bringer sent something back in his stead: a nearly dead Optimus Prime from that universe, who warned the transformers of Unicron's coming into their universe before dying.
Using their network of human allies, the Autobots tracked the Decepticons to Stanley Lake. When Optimus learned that the Decepticons had taken over the hydro-plant, he lured them out into the valley in front of the dam so that Jazz and the humans could flood the valley, washing the Decepticons away. Menace at the Dam Starscream attempted to defect as part of a ploy to get a spy into the Autobots' midst, but Optimus wasn't fooled at all. He and his men concocted a false plan which they shared with Starscream, and while the Decepticons were subsequently on a wild goose chase, Optimus's team smashed the Decepticon base flat. As they let Starscream go, Optimus couldn't help mocking him. Espionage!!!!!
There is one aspect not looked at in the price and that is the shift to model building vs. creation leading to a change in the utility of the pieces. I seem to need many more sets to get a useful variety of pieces these days as many of the sets contain a lot of pieces that are very specific to the needs of the set and are less useful when one wants to create their own designs. It would be a fascinating addition to rate each of the block types on its utility, perhaps by its prevalence in other sets, and then assess each set on its total utility score. So then the question is how many sets would you need to by to achieve different levels of utility and how has this changed over time.

Prime is loaded with a ridiculous number of features and accessories. The robot itself is highly poseable, and both the smokestacks on Prime's shoulders and the fuel tanks on his legs can be rotated forward to act as guns, even featuring sculpted detail to this effect. As ever, he comes with a trailer that opens up into his crazy-detailed Combat Deck, featuring more action features than ever before. In trailer mode alone, it features a flip-down support stand so it can stand alone, a spring-loaded pop-out ramp instead of a fold-down one, and when the trailer is split for transformation, the traditional support legs underneath automatically swing out into place. The trailer houses most of Prime's accessories, including his ion blaster (with a moveable ammo clip to allow for multiple poses) and energon-axe, as well as his classic gas pump accessory, now with a poseable wire instead of a rubber hose. Two fold-out compartments provide storage space for six of Prime's interchangeable fists, while the other two remain attached the robot: two clenched, two open, a pointing right fist, a tilted left fist (for holding the ion blaster's ammo clip), and two fists with slots to grip the miniscule Matrix of Leadership that fits in a tiny chamber in Prime's chest. The Combat Deck's artillery robot features two flip-out handles that Prime can grip as if aiming the drone's guns, and Roller is also included, with three different 3mm ports to hold Prime's gun and gas pump. Lastly, Prime comes with a rocket pack like those used by the Autobots in such Generation 1 cartoon episodes as "Dinobot Island", and a stand shaped like the Autobot insignia that allows him to be displayed in mid-air, as if in flight. The rocket pack also has 3mm ports for Prime's weapons, and stores on the front of the trailer in vehicle mode.
Replacing the weapons of the Hasbro releases, these new Mini-Cons transform into their larger parnter's signature weapons. They came as unassembled, unpainted model kits, similarly using stickers to fill in details. Several Arms Microns also came by themselves in bagged kits, plus there was a metric ton of promotional Microns throughout the line, possibly more than any prior line (even Micron Legend!), and that's not counting the ones that were released during the First Edition series. The Arms Microns also had multiple 5 mm posts and holes, and could be combined into super weapons, plus the larger toys were retooled to have new Arms Micron mounting points.
In a rare move, there were no brick and mortar store exclusives in Western markets for the regular Prime line. The "Rust in Peace" special edition of Terrorcon Cliffjumper was available at San Diego Comic-Con and Hasbro Toy Shop, while the "Dark Energon" series of translucent redecos was sold by online retailer BigBadToyStore. All of the "Dark Energon" toys were available at general retail in Singapore and Malaysia, and the Voyager Class figures were also available at general retail in the Philippines.
Two custom-made pieces (presented in robot and vehicle mode) by the Hasbro Transformers team as the grand prize for G4TV and Jumpcut's contest for fans to remix selected Transformers clips. Won by TFW2005.com member James Zahn, this one-of-a-kind (well, two-of-a-kind) piece is an almost fully vacuum-metallized Leader-class Optimus Prime in red, silver and blue (based heavily upon Generation 1 Optimus Prime), presented with a custom display base with an embossed silver Autobot insignia and a perspex display case.
Commemorating the death of Optimus Prime in The Transformers: The Movie, this set contains a special version of the original Optimus Prime figure with show-inspired translucent blue windows. It was packaged with Ligier and Alert, in an apparent homage to the similar Diaclone "Powered Convoy DX" giftset that packaged the "Powered Convoy" version of the Optimus mold with figures using the molds of Ligier and Alert.
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