As the Universe War began, Optimus Primal was shown a myriad of Transformers from across all timelines that he could choose to recruit into his Children of Primus in the battle against the Minions of Unicron. One such possibility was a Transformer who was either Thunder Clash or Optimus Prime, but, regardless, Primal chose Depth Charge and Rhinox instead. Homecoming
Cyber Slammers Optimus Prime is an amazingly cute truck that transforms into an amazingly cute Autobot. "Slam" his robot mode down into car mode and he rolls along for a while, then snaps back up into robot mode. Sure to please the toddler you brought with you to the PG-13 movie! Like most Cyber Slammers, Prime manages to cram most of his vehicle mode's major details into a compact, super-deformed version of that mode.
The Transformers Energon figure pen is based on Optimus Prime in his standard Energon body. About the size of a scout class toy, he transforms from truck mode to robot mode almost identically to his mainline toys, apart from the fact that his feet contain the pen and cannot bend. It's really hard to write with, and almost impossible to pose, even though it has full arm articulation. Amusingly, this figure can position itself to transform into his super robot mode (by flipping his helmet on, opening his chest and flipping his hands in), but because there are no versions of the Prime Force drones in this scale, it's impossible to complete him.

A Toys R Us-exclusive item, this Titanium two-pack features the previously released War Within Optimus Prime and the upcoming War Within Megatron figures. Also included is an exclusive variant cover War Within comic book. Missing, however, is the unique base that comes with all single-pack 6-inch Titaniums (including the original release of War Within Optimus). The Megatron figure is also lacking its base, this despite bases for both figures being depicted on the instruction sheet.


Normally Big Lots is a good place to look for older toys and potato chips from brands you've never heard of, but look at this, something new! Thanks to a sighting by our very own xRotorstormx of the Twincast Podcast crew we have news of the BotBots 5-packs showing up at Big Lots. Priced at $10 and appearing before most major retailers the 5-packs feature four visible figures and one secret figure under the red bubble, similar to the single figures that started showing up during the - Read More
A repaint of the Armada Supercon Optimus Prime, minus the Mini-Con, but instead had a Cyber Key with a Mini-Con port in it. Repainted to match Cybertron Galaxy Force Optimus Prime. This is supposed to be a drone which Optimus Prime controls to get into small places, built for him by Metroplex. Several paint variations of this toy exist, and early releases have the forearms swapped, just as had occurred with the last repaints of the mold.[61]
Hot Rod first appeared in the American animated series during the events of The Transformers: The Movie (as a main protagonist), where he was one of the many Autobots stationed at Autobot City.[5] He was first seen fishing with Daniel Witwicky. When Daniel saw the shuttle that was going to make a supply run to Autobot City, he told Hot Rod and together they both went to an observation point, only to see a hole in the shuttle. The ship had been previously hijacked by Decepticon forces led by Megatron, with its crew killed.
Transported to a parallel Universe, as the walls of reality began to crumble, foretelling the coming of Unicron to the Armada universe, Optimus Prime and Jetfire were reformatted by their Mini-Con companions using the Mini-Con Matrix into new "Powerlinx" forms. Optimus Prime and Jetfire combined to hold the chaos-bringer at bay. Unicron was eventually defeated by the united power of the Mini-Cons.
A later prototype/mock-up was much closer to the final product but still has some noticeable differences, such as a head with much larger antennae, longer smokestacks and a front grille section that includes the rectangular section that would sport the "Freightliner" logo on the real-life truck (on the final toy, the rectangular section is part of the hinged upper section that includes the windows). It would have also been possible to attach the ion blaster to either of his shoulders.[12]
Available exclusively at Toys "R" Us, Rodimus transforms into a futuristic car that is a homage to the vehicle mode of Generation 1 Hot Rod. A panel on the car's hood, which is also the figure's chest, can be flipped to either show an engine block or the figure's Autobot insignia. The figure comes with an Energy Bow, capable of firing two missiles. His bow can also be tabbed to the roof of his car mode or snapped on his hand. The tabs that secure his bow in vehicle mode are 5mm wide, making it usable by other figures as well. His legs are normally bent for the underside of his car mode but can be locked straight during transformation.
Following a battle which left him grievously wounded, Optimus Prime's entire structural integrity and circuitry processors were reprogrammed into a sleeker, stronger, combat-ready configuration. With a new giant laser-targeting rocket launcher, ripple-fire missile blaster and armor-piercing discs, Optimus was ready to immobilize Megatron once and for all.
The figure was re-released in Hasbro's Asian markets in 2012, with no known changes to the figure itself but several modifications to the packaging that makes it easy to tell the two releases apart: The flap containing the package art is omitted entirely, the "Commemorative Series II" label is missing, the age recommendation and safety warning labels, the "Changes from double tractor trailer to battle station to super robot!" call-out and the name of the toy have all been shuffled around (with the words "battle" and "super" being omitted in the process), and most notably, the toy is no longer named "Powermaster Optimus Prime with Apex Armor", but simply "Optimus Prime", with Apex Bomber's existence no longer acknowledged anywhere on the packaging.

Jetwing Optimus Prime is a retool of Revenge of the Fallen Leader class Buster Optimus Prime, with an accompanying large jet pack and massive dual Gatling Cannons. The base Optimus Prime figure has several modifications including: a new stomach area and elbow flares to reflect the changes to Optimus Prime's CG model in Dark of the Moon, modified lower arms to incorporate MechTech ports and clips for the cannons, and a retooled area under his back so the jet pack can fit on more securely. The dual energon blades mounted on his arms have been removed. The toy retains Buster Optimus Prime's electronics, but batteries are not included.

Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.
Omron's keychains were not limited to soft plastic, with die-cast versions of the same characters from the Mascot Keychain line being made available in their Transformers Strap range. This Prime is pretty much identical to the Die Cast Figure version of the character, just a little smaller—about 2.5" in height—and with the addition of a keychain with a wrist-strap.
Summer of 2017 will bring us the fifth Transformers movie, The Last Knight. It’s said that it will be a little different from the previous films; an entry point for new viewers that will help launch a series of spinoffs or stand-alone movies. And the first of those spinoffs is a Bumblebee movie, slated for release in the summer of 2018. At one point, Michael Bay said he would love to make an R-rated, Quentin Tarantino-style movie featuring Bee, but that’s not likely to come to fruition, considering how much kids love the character.

The paint deco is... unfocused, to say the least. In vehicle mode, the grill, headlights, bumps (thus his feet) are painted silver, yet the red in the small Autobot insignia has been removed. There is silver paint on the fuel tanks (toy battery cover), but not on the other tool boxes and equipment in the same location. There is also silver paint on all 6 wheel rims, the air cleaners and the windscreen visor. In robot mode the silver paint is mainly located on his thighs and crotch, though in order to save on costs, the dark blue and gold paint on his thighs and knee joints have been sacrificed.
In the "Transformers" film, the robots had more of an alien feel to them to fit the theme of an alien invasion. The robots (stated by Optimus Prime) in the film are actual sentient organisms and not just giant, mindless, and mechanical machines. The robots can also speak their own alien language sounding like what seems to be based on different pitches and frequencies. Alongside that, they gave them more alien features that probably wasn't mentioned in the comics or T.V. series such as a highly advanced exoskeleton, force field, and a special "alien meteoroid" mode which they transform into individually and arrive on earth in. The exoskeleton is a "self-regenerating metal" in which the aliens are composed of (stated in the film) that is the equivalent of living skin that heals itself.
His main gimmicks, however, are the two large, blue-and-white mini-guns hidden in his back/hood, which can deploy and "weaponize" either mode. When deployed, the mini-guns swing out from his back/hood and spin, while a red LED inside his torso lights up briefly. The mini-guns swing down to the sides of his head in robot mode, and can also be deployed in vehicle mode when one manually opens the grille. Pushing down on the red lever on the center his torso (in either mode) briefly lights up the LED again and swings the mini-guns back into their hiding places.
Part of the new Generations Cyber Battalion series, Optimus Prime is a new mold which stands 7 inches tall, and transforms from a truck (which is based on the Generations Thrilling 30 Legends Class Optimus Prime figure) into a robot in just 7 simple steps. The figure's transformation engineering had taken cues from the Reveal the Shield Legends Class Optimus Prime figure, while it still retains the same ol' articulation.
Multiple reports suggest that the toy suffers from a design flaw, inferior plastic quality, or both: Due to his hands having peg-holes that are a bit too small to accommodate 5mm posts, they have a tendency to show stress marks on the inside after pegging his sword handle (or most other pegs) inside. Stress marks also tend to appear near his tiny hinged wrists. Fortunately, there have been no reports of the hands actually breaking on either location thus far.
General Optimus Prime hailed from Primax 096.0 Beta. Ask Vector Prime, 2015/09/06 During the third Cybertronian war, General Optimus Prime profile card he fought on Earth against Megatron: in the Battle of Sherman Dam, the two fought directly but the battle would have gone against the Autobots if not for the arrival of the Dinobots. Ask Vector Prime, 2015/09/06 In the latter stages of the war, he upgraded himself with heavier armor and weaponry in order to match Megatron's flight and combination upgrade.

The line was released as "The Transformers" in the United States, Canada and the UK in 1984 (One year after the Gobots) but Takara was still marketing Diaclone at least during 1984. Hence in Japan "The Transformers" did not debut under that brand till 1985, when the line was also rolled out to the majority of the rest of the world between Takara and Hasbro. Hasbro Europe still will not accept, however, that the range was released in the UK in 1984[citation needed], not even with evidence such as Argos 1984 catalogues containing the range, the UK comic launching in September 1984 or even the 1984 Transformers product catalogue produced by "Hasbro Industries (UK) Ltd, Wokingham". It is thought that Hasbro Europe as it now stands did not come into existence till 1985, hence no records of Transformers sales in 1984.[citation needed] UK Transformers toys were sold in boxes identical to those of their American counterparts until around 1998/9 when the range started to have UK exclusives.
Thanks to Hasbro on their official site, which can be accessed by clicking any of the images below, we have news of 2 new members of the Energon Igniters class of figures, along with new images of 3 more! Up first, we have the 2 new reveals: Power Plus Soundwave and Ironhide! Soundwave looks a lot like he did in the movie, with a G1-esque robot mode, and a new van mode that is very Animated-esque, complete with a totally metal image of a jaguar and bird of prey on the side, evoking - Read More
He includes the Sword of Judgment and Sentinel Shield accessories, which he can respectively wield and mount on his left forearm, all via 6mm post. In truck mode, the sword is stored underneath, while the shield mounts onto the trailer hitch. The sword also features a 5mm post on its hilt. Interestingly, the truck mode is able to pull G1 Optimus Prime's trailer.
Generations "Combat Hero Optimus Prime" is a metallic-blue, gunmetal, and red redeco of United Laser Optimus Prime, having the retooled tab, and being based on the canceled Generation 2 Combat Hero Optimus Prime figure, sporting a red mouthplate inspired by the official catalog image for the unreleased toy (packaged samples had featured a traditionally colored gray mouthplate). He comes packed with a (vaguely) Generation 2-styled Deluxe Class Autobot Jazz, as well as unchanged releases of Generations Legends Class Thundercracker and Motorbreath.
A redeco of Cybertronian Optimus Prime with a translucent red front section, additional (painted) "scratched paint" details, some red paint highlights either omitted or changed to yellow and additional yellow circuitry pattern detailing reminiscent of the jammed abilities/mode lock/EMP effect from the War for Cybertron game, available in a Toys"R"Us-exclusive three-pack with redecos of Cybertronian Megatron and Cybertronian Bumblebee.
Also, as a new feature, most figures include advanced "automorph technology", which is designed to create quicker and easier conversion, which means moving one part of the vehicle or robot causes other parts to move, creating a final shift to battle mode; this was successful because the transformation was more complex in the movie line than in any other Transformers toy line.
In "The Elite Guard", the Autobot Elite Guard, composed of Ultra Magnus, Jazz, and Sentinel Prime, arrive on Earth to reclaim the Allspark. They don't believe Optimus' story about the Decepticons and Sentinel Prime wishes to have him court-martialled. When a fragment of the Allspark causes a production line to go haywire, Optimus finally stands up to Sentinel, retrieving the fragment, and earning praise from Ultra Magnus.
After many battles on Earth, Optimus died by standing purposefully in the path of the Hydra-Cannon built by Megatron from the three Mini-Con weapons, the Star Saber, the Skyboom Shield, and the Requiem Blaster. He managed to partially reflect the beam, damaging the Hydra-Cannon. It was the Mini-Cons themselves, however, who resurrected him, entering the Matrix and reconstructing a new body for him. Subsequently, Unicron forced Optimus to face the dark part of his soul and that, on some level, he enjoyed the thrill of combat. Following Unicron's defeat, Optimus's denial was sorely tested as Galvatron, an upgraded Megatron, forced him into one final furious battle. The battle ended when Starscream sacrificed himself to end the circle of hate that powered Unicron. Floating through space, Optimus found the Matrix, but said he did not deserve it. Before beginning the battle with Galvatron, he was upgraded by the minicons. His red torso turned black and he was able to battle Galvatron one on one.
Platinum Optimus is a redeco of the Leader Class Optimus Prime. Optimus' color palette is now darkened with some additional paint details. His "Sword of Judgment" is now a light blue. Optimus features more chrome on his "Vector Shield", chest, and on his head. The set was a shared exclusive, available from BigBadToyStore and Toys"R"Us, and was also sold during a Taiwanese event celebrating the launch of Transformers Rising.
Released as part of the Target-exclusive Reveal The Shield subline, this Tiny Turbo Changer 3-pack contains a redecoed Optimus Prime and Bumblebee (in their first non-blindpacked release) and a new Steelbane figure. This version of Optimus features red wheels & Tech Spec-esque patterns on his robot mode chest and... groin-flaps, though the real decoding is on his vehicle mode roof, which when seen through the attached clear-red weapons (or similar plastic device) reveals... an Autobot symbol. Surprise.

A redeco of Deluxe Earth Mode Optimus Prime with the jet pack attachments and a smaller version of Ultra Magnus' Mass Hammer, as seen in the "Endgame" series finale. The Wingblade attachments are also compatible with Voyager Optimus Prime. The figure never saw a release in the U.S. market due to Hasbro's decision to cancel the toy line, but a variation of it was made available in Japan.[155]
The second Optimus Primal toy was an ape in the Ultra size class. Though the transformation from primate to humanoid was a relatively simplistic one, the toy compensated with more than a fair share of weaponry and action features. A compartment on his right forearm opened to reveal a skull-shaped mace he could hold in his fist. His left forearm could open into a double-barreled missile launcher. On his back were two spring-loaded missile launchers which auto-flipped over each shoulder. By pulling a lever in the center of his back, both arms would either spin at the bicep or bend in and out at the elbow, depending on the placement of notch-buttons located on either bicep. This gimmick was shown to be an effort to simulate a gorilla beating its chest while Optimus was in beast mode, but could also be used in robot mode, making him swing his weapons wildly before himself. And finally, like many first-year Beast Wars toys, a battle mask/"mutant head" could be deployed over his robot head.
His original trailer is not included with the set; instead, he comes with a new deluxe-scaled trailer, not available with any other figure, based on the one towed by Prime in Dark of the Moon. The trailer is compatible with both figures, and sports 5mm post-holes that will hold (among many other things) G1 Prime's laser rifle and the MechTech weapon Movie Prime is armed with.
Like the larger First Edition figure, you can actually separate the robot mode from his vehicle shell, displaying both of his modes at once... albeit unlike the First Edition figure, this tweak could sacrifice the even stability between those two separated figures. Some of the pieces like the legs/rear wheels are particularly difficult to separate.
Universe Optimus Prime is a redeco of the Robots in Disguise Scourge Spy Changer toy. He replaces most of the black plastic with predominantly red and blue, with silver for detailing, with an overall deco making him resemble the original Optimus Prime. Like most Spychangers, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly.

The third version [18] would quite possibly have been the most gimmick loaded Transformer in the history of the line, simultaneously being a Powermaster, Headmaster, and Triple Changer. The Headmaster also would have been a Triple Changer, turning into a sort of armored four-wheeled rover (Roller II?) and robot as well as a rather silly looking Optimus Prime head with four vertically aligned wheels jutting off the sides. It seems that when the extra Headmaster gimmick was scrapped, the super mode head remained separate rather than being reintegrated into the trailer hitch such as on the earliest design. Notably, the body of this design is extremely close to the final design.

Multiple reports suggest that the toy suffers from a design flaw, inferior plastic quality, or both: Due to his hands having peg-holes that are a bit too small to accommodate 5mm posts, they have a tendency to show stress marks on the inside after pegging his sword handle (or most other pegs) inside. Stress marks also tend to appear near his tiny hinged wrists. Fortunately, there have been no reports of the hands actually breaking on either location thus far.


This Japanese-exclusive vacuum metalized golden redeco of Super Base Optimus Prime, whose name means "Shining Golden", was available as a prize in several draws, including a colouring contest held in the pages of TV Boy magazine, and in-store lottery draws at Tobu Department Stores. Between the draws, at least 58 "Kinpika" Prime toys are known to have been given away, making it one of the more widely available Lucky Draw figures, comparatively speaking. It came packaged in a plain white box, and including all the accessories and features of the standard release of the figure, including a gold-chromed Sparkplug (or "Prime", as he's confusingly known in Japan).

Prime was perpetually at the forefront of the action throughout the early years of the war on Earth, usually confronting Megatron, though in some rare instances, such as against the Insecticon-controlled Decepticons or the Combaticons, teaming up with him for the greater good. He has suffered his fair share of battlefield scrapes, almost meeting his end when his vital cosmotron component was critically damaged by the Decepticon jets and when Laserbeak had his body disassembled and turned into Decepticon trophies, such as a pet "alligaticon" and a defense laser.

Part of the third wave of 2012-onwards Generations Legends Class toys, Thrilling 30 Optimus Prime is a new mold that is roughly the same size as a Cyberverse Commander Class toy. Both his truck and robot mode are based on his Don Figueroa-designed body from IDW's ongoing series, and features 5mm-compatible hands and roof. He comes with an Ion Blaster which has both 5mm and 3mm posts.


During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other Transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[48] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[49]
In the aftermath, Victorion believed trying to find the Requiem Blaster was a fool's errand, and that they should have been preparing Optimus Prime's funeral instead. The Swamp Megatron often thought of Optimus, noting the similarities between him and Optimus Primal Primal and wondering what his old rival would think of his heroic exploits. Consequences Ultimately, thanks to his connection to the Matrix and the Primes, Optimus's spark was freed from the Well and revived after Megatronus's defeat, to the joy of his companions. Mourning the sacrifice of Megatron, whom he considered a brother, he commended Optimal Optimus for being a fine choice as the new Matrix-bearer, and began teaching him the ways of Cybertron, promising to support him in his new leadership role. Saga's End
The first in TakaraTomy's Hybrid Style series, Galaxy Convoy is a partly die-cast figure with scaled-down equivalents of the accessories that came with the Leader-class figure. This highly-intricate figure retains all the transformation abilities of the original figure—vehicle, flight mode, robot, and Super Mode—and even its Cyber Key-activated features (even coming with two keys so they can be deployed simultaneously), with additional touches like spring-loaded mechanisms that snap his cannons into place, and hand-grips on the weapons for Super Mode. While he does lack electronics or firing missiles, Prime still includes his Matrix, super-tiny yet still removable, and has four alternate sets of hands: two clenched fists, two with pointing index fingers, two with splayed palms, and two curved hands for holding his various weapon handles. Given the figure's small size, a reconfigurable head was infeasible, so it also comes with an alternate Super Mode head with a mouthplate and crests deployed, though the standard head must be attached in order for the figure to be transformed to vehicle mode.
Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)

This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it.
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