This Optimus Prime is a new Voyager-sized Triple Changer mold, which transforms from robot to tanker truck to plane and back. His robot mode is heavily based on Generation 2 Laser Optimus Prime, whilst the deco appears to draw from Star Convoy. His Titan Master partner Diac transforms into his head (but any Titan Master figure is compatible). Like all Titans Return Voyager class figures, he has built in mechanisms to "bulk up" his noggin. In his case these are spring-loaded pylons. His robot mode also features fake truck windows.
The conclusion to the storyline was forestalled when Hasbro retracted 3H Enterprise's license, but an explanation can be found in issue 8 of the Transformers Collectors Club magazine, Cybertron/Robots in Disguise. In this issue, Prime tells the tale of how Unicron's forces were defeated in the last battle by Optimus Primal's forces and Unicron disappeared into the black hole opened in Transformers: Energon. Combined as Omega Prime, they could not escape fast enough, and were sucked into another dimension.
Using their network of human allies, the Autobots tracked the Decepticons to Stanley Lake. When Optimus learned that the Decepticons had taken over the hydro-plant, he lured them out into the valley in front of the dam so that Jazz and the humans could flood the valley, washing the Decepticons away. Menace at the Dam Starscream attempted to defect as part of a ploy to get a spy into the Autobots' midst, but Optimus wasn't fooled at all. He and his men concocted a false plan which they shared with Starscream, and while the Decepticons were subsequently on a wild goose chase, Optimus's team smashed the Decepticon base flat. As they let Starscream go, Optimus couldn't help mocking him. Espionage!!!!!
Prime was perpetually at the forefront of the action throughout the early years of the war on Earth, usually confronting Megatron, though in some rare instances, such as against the Insecticon-controlled Decepticons or the Combaticons, teaming up with him for the greater good. He has suffered his fair share of battlefield scrapes, almost meeting his end when his vital cosmotron component was critically damaged by the Decepticon jets and when Laserbeak had his body disassembled and turned into Decepticon trophies, such as a pet "alligaticon" and a defense laser.
Several Autobots and Decepticons, including Optimus Prime, were reformatted into will-less war machines under the control of Cobra. During an initial attack on a human peace conference, Cobra's remote control of Optimus (whom they had nicknamed "HISS-14") mysteriously failed. G.I. Joe vs. the Transformers #1 Later at Cobra's island headquarters in the Caribbean, Cobra scientists pulled Optimus apart to find out what was impeding their commands. As this analysis took place, Optimus reverse hacked into Cobra computers until they shut him down in a panic. G.I. Joe vs. the Transformers #2 Despite this, Prime sent a viral message out to hundreds of email addresses that included the coordinates of Cobra's base. The message was intercepted by G.I. Joe who teamed up with Wheeljack and Bumblebee. After Wheeljack broke the remote control over the Transformers, Prime went after Cobra Commander. G.I. Joe vs. the Transformers #3 More than a bit frightened of a giant robot gunning for him, the human released Megatron, who was trapped in gun mode. Megatron transformed and fought Prime to a standstill until other Autobots came to back him up. G.I. Joe vs. the Transformers #4
Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005 A.D., Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome ensuing fight with Megatron, Optimus Prime sustained fatal injuries, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline. The Matrix and role of leader of the Autobots fell into the hands of Ultra Magnus, Galvatron, and, subsequently, to Rodimus Prime. His last words were "Until that day... 'till all are one."
Takara's iteration of Combiner Wars Optimus Maximus is sold in a gift set including all five Autobots (minus the Rodimus mold). This version of Convoy has numerous changes in deco to better match his look in the Generation 1 cartoon. Like Unite Warriors Menasor, the set also features some minor improvements to the original sculpts, such as improved hip-ratchets for Convoy for increased stability. He also had the slightly modified pegs that Legends Class Rodimus (or Blackjack, Runabout, and Runamuck) can securely attach to, which was previously used for Battle Core Optimus Prime. While he features foil insignia stickers on his robot mode shoulders, he also features tampographed Autobot symbols on his side truck panels.
Although he was weak and low on energon, Prime made a last-ditch effort to save the day when he rammed through the wall of Megatron's energon-producing lab. G.I. Joe vs. the Transformers #5 After a quick recharge, Optimus single-handedly smashed the Decepticons, pounded Megatron to the ground, and ripped his fusion cannon off his arm. Prime then teamed up with the Joes and used Megatron's cannon to shoot down the SPS Satellite that had gone rogue and was destroying the island.

Fire Blast Optimus Prime is a redeco of the previously released Power Hook Optimus Prime fast action battler. The color scheme is loosely based upon Generation 1 Rodimus Prime, explained rather oddly in the card bio as being the camouflage Optimus took while hunting Decepticons on Mars post-movie... because there are so many long-nose cabs driving around Mars. Yeah.

Optimus confronted his archenemy on the battlefield, though he had to knock Starscream aside to get to him first. Due to a nearby explosion that rocked the battlefield, Optimus nearly lost both his stance and his head when Megatron took advantage of the opening. But Optimus's quick reflexes allowed him to shift to vehicle mode and back, dodging Megatron's attack and striking back in the process. As the battle raged on, both combatants found themselves evenly matched. Then Ratchet contacted Optimus with dire news; the Decepticons had managed to abduct SARA! Fate
Optimus Prime was one of three Transformers characters immortalized in Gummy Candy form by the Frankford Candy & Chocolate Company. Released during the time when Classics had just replaced Cybertron on the toy shelves, Prime's candy depicts him in his Cybertron body, alongside Generation 1 Bumblebee and a kooky Cybertron/Classics Megatron cross-breed. The candies were all sold individually in blister bubbles.
A perfect example of why I dislike modern Transformers more and more. I'm 22, and when I was younger Transformers were my favorite thing. I still have many of the ones I had back then. But nowadays I'll go to Target or Toys R Us (RIP) and see what Hasbro has been up to, and they're bragging about how this Transformer only takes 5 steps to transform!

Hot Rod only appeared three more times: once when he gave the Matrix to a Quintesson-controlled Optimus Prime. When he lost the Matrix, Rodimus was forced to face down his fears once and for all when the Decepticons began a series of attacks on Japan. Overwhelmed by the different responsibilities and directions he was being pulled in, Rodimus went joyriding and was attacked by the Stunticons Dead End and Wildrider, losing the Matrix in the ensuing crash, which was acquired by the Scourge, one of Galvatron's minions, the Decepticons' tracker and leader of the Sweeps. While Rodimus became Hot Rod again – and was not eager to change back – Scourge was warped and enhanced by the Matrix and led another attack on Japan. Counseled by a martial arts master on giri – the burden hardest to bear – Rodimus realized that the Matrix was his burden, and that he had been chosen to bear it; battling Scourge, he recovered the Matrix and resumed his role as leader, and finally when Optimus Prime was resurrected, Rodimus Prime was able to return to being Hot Rod for good. In all three occasions, his return to Hot Rod took place because he lost or passed the Matrix to someone else.
This new smaller mold of Optimus Prime features a similar transformation to the original toy. Unlike most transformable figures in this line, Optimus completely lacks 5mm fist holes. Compared to the finalized toy, the product photo on the back of the box has a number of deco differences, most notably silver thighs and white accents above the front windows in addition to those below. The same box photo and the more deco-accurate stock photo (right) also neglect to fold out his fists, which is the only other step in his two-step transformation.
Pressing the button on his robot mode chest activates the red lights (well, because the blue ones are expensive for the price point) on his chest, and the sounds and voice phrases (provided by Taitem Kusunoki) were played along with the light-up gimmick. Pressing the button for a few seconds will activate his long voice line with transformation sounds.
Unlike the stock photography, the actual toy doesn't feature a mouthplate. In October, : The two-pack was one of the three Evolution 2-packs available as a Toys"R"Us exclusive in Japan, with no changes on the figures with an exception of the packaging, which the front box features Japanese translated versions of the English text, and a sticker on the back confirming that this was a Japanese release. The robot mode stock photo lacks the gun nozzle/missile.

This, of course, is all secondary to the main draw of the figure: it pulls an all-white trailer, which transforms into a working iPod speaker dock by rotating a substantial wedge of its full length 90 degrees . The dock features three working buttons; power, volume up and volume down, as well as an Autobot sigil indicator light. Included is a wall-plugging (Japanese) A/C adaptor with a long lead that plugs into the reverse of the trailer. Although American importers shouldn't have too much trouble, those living in parts of the world using higher strength A/C current outlets should be warned NOT to simply plug the A/C adaptor in with only a socket adapter, as this will overload the device and fry it completely. Buying the appropriate kind of universal A/C adaptor with advice from an electronics specialty shop is recommended.


Like Chomp & Stomp Grimlock, his truck kibble from the back can accommodate One-Steps and Power Battlers (Both Hasbro and TakaraTomy), activating his various voice clips and flashing lights by interacting with the magnets in their feet. He is notably less kibbly than other AOE Optimus Primes...from the front, at least. The back and sides are not so promising with large chunks of Western Star truck kibble hanging off his legs, making him look as if he's wearing a petticoat. At least the jetpack helps balance the whole thing out....
If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
Nonetheless, I remain a big fan of Lego and although I think they have somewhat moved away from their roots with the excess of licensed products (and the earlier licensed products were, in my opinion, not very good because they contained too many specialized non-generic pieces that weren’t useful for generic building. But that situation is improved and in particular we have found the Star Wars sets to be of most value for generic building, because they generally have very few really specialized pieces (although to be fair the sets are most useful for building other spaceships, etc).
Unlike the other Swordbot toys, Optimus Exprime's kabuto helmets form an integral part of one of his alternate modes. The kabuto helmet designed for use with his DaiGekisou combination forms the head of his dragon form, while the kabuto helmet designed for use with his DaiKenzan combination forms the "tail" of the same. He comes with two HUGE swords (with 5mm handles) which can be attached to several places on his kabuto helmets or either alternate form, held separately in his hands, or held both in the same hand (with one held in reverse-grip).
Like the previous Prime, it is loaded with features, though it ditches the first movie's Automorphing for the new Mech Alive gimmick. When a grey tab on his midriff is pressed, Prime's entire pectoral region "flexes", lights in his chest and eyes glow, and he declares "I am Optimus Prime" in Peter Cullen's voice. For the European release of the figure, to get past the language barrier, the Cullen sound clip is abbreviated to just "Optimus Prime"; in some regions, including Quebec and the UK (but only after a month or two), both versions were made available. A transformation sound effect activates when his torso is transformed, and once Prime is in truck mode, an almost unnoticeable button (a small square located beside the screw for the battery compartment, undocumented in his instructions) is revealed, which activates engine-idling noises.
An undocumented transformation step includes flipping Optimus Prime's knees out in vehicle mode to form a back bumper with tail lights. Oddly, the toy itself and the package art show Optimus Prime with four fingers on each hand, while he has 5 fingers in the video game. The vehicle mode pictured here is minimally mis-transformed: The exhaust pipes have not been rotated to hide the indentations against the vehicle body. The instructions show the rifle being plugged in by its shorter peg, but the packaging depicts the rifle stored by its grip, which keeps the weapon higher off Prime's body, but is also more secure.
In one Universe, Optimus led his Autobots against Megatron's Decepticons until the Cybertronian civil war led to the creation of the monstrous combiner Thunder Mayhem. Thunder Mayhem turned on his masters, ultimately leading to him rampaging across Cybertron. History The Decepticon Toxitron was made to resemble Optimus Prime as a blow to Autobot morale and also sported a cybermetric signature that matched Prime's. The Toxic Transformer
The Hot Rod from the future animated movie continuity would also appear. Target: 2006 had Hot Rod, Kup and Blurr timejump from 2006 (specifically partway through the Transformers movie) to 1986 to thwart Galvatron's scheme, under the influence of Unicron; later post-movie stories revealed that Firebolt had died on Earth years before 2007, and Space Pirates had Rodimus Prime briefly reverting to Hot Rod during the Quintesson attack on Autobot City. This Hot Rod also appeared in several of the "Aspects of Evil" stories. Told from the flashbacks of an aged Rodimus Prime, these had Hot Rod come up against some of the greatest Decepticon villains. He accepted the surrender of Scorponok - only to wind up defending him and a human town against the Micromaster Air Strike Patrol: defending Autobot City from a full-scale attack by Shockwave: and being captured and used as a pawn by Megatron to flush out an Autobot spy in his ranks. (Marvel UK #223-227)

This Asian-exclusive redeco of AM-01 Optimus Prime features a sticker-less, extensive paint-job, coating his red parts and half-translucent arms in glossy metallic paint, painting his torso, shins, grille, fenders, and wheel rims silver, painting half of his feet in glossy black, having painted headlights, and featuring a unique "snake" insignia on his roof/right shoulder-pad, due to 2013 being the "Year of the Snake". O.P comes pre-assembled, lacks stickers, and features paint operations.
Optimus Prime's body was hauled out of the Arctic Ocean by the US military. While a terrorist organization run by the enigmatic Lazarus was able to seize control of several of the other Transformers that fell back to Earth, the military worked unsuccessfully to reactivate Prime. They eventually called in Spike Witwicky. Prime Directive #1 Spike was forced by the project chief, General Robert Hallo, to use his piece of the Matrix to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades. Prime Directive #2
Optimus Prime comes with many accessories in addition to the aforementioned Matrix, including the character's traditional laser rifle, now termed (and henceforth known as) an ion blaster. The initial release of the figure cast the ion blaster in grey plastic, but later assortments recast it in its more familiar black coloration. Other accessories include a transparent orange energon-axe that plugs into either wrist when Prime's fist is retracted, and even a non-transforming gun mode Megatron weapon, with removable stock, silencer and scope accessories, in homage to several instances in the Generation 1 cartoon when Prime was forced to wield his enemy. Pack-in bonuses that came with the figure included an inner cardboard tray illustrated to resemble the interior of Prime's Combat Deck, and in later releases, a small poster drawn by Pat Lee.

Then he dreamed of awakening, only to find his troops smashed. Realizing his only hope for survival lay with Cybertron, Optimus then boarded the ship the Autobots were repairing, and travelled back to his home planet. Arriving on Cybertron, he found it completely under Decepticon domination. Optimus then met an old Autobot codger who pleaded that he return to Earth to gather a force that could overthrow the Decepticon’s regime. Optimus remorsefully told the old Autobot that there could be no reinforcements from the planet Earth. The two Autobots were then swarmed by Decepticon police officers, who Optimus fought until his dying breath…
Available exclusively through e-Hobby, this black and teal repaint of Hybrid Style Convoy features the traditional "Nemesis Prime" color scheme, but represents a version of Optimus Prime himself. In addition to all the original accessories, the toys also includes several more deliciously metatextual goodies, themed around the Generation 2 toy and comics: two new large guns patterned after the new weapons wielded by the Generation 2 Optimus Prime toy, and two additional (blue) Prime heads that can be swapped with the figure's regular noggin, sculpted explicitly in the style of Generation 2 comic artist Derek Yaniger. One head is pristine, the other decorated to match the battle damage seen on the cover of the first Generation 2 issue.
In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
Asia Premium Series Optimus Prime Ultimate Edition is an extensive screen-accurate redeco of Jetwing Optimus Prime (with a maskless head from Buster Optimus Prime), this figure features loads of accessories from the Striker & Jetwing figures, and includes brand-new knuckle and battle hooks based on the HFTD Optimus', which can be installed in either hand. The figure lacks the chrome of previous releases, instead opting for silver paint. The pin-striping is also absent, but he does have painted pupils. The figure also features 2-2-1 articulated fingers, which the first Leader Class did not have due to budget cuts. The ion cannon included lacks the black paint application, leaving it completely silver. When purchased from select retailers, this toy will also include a shiny metal number plate and a bonus mini AllSpark cube accessory. His instructions depict a weaponised mode which has some clearance issues, as his Gatling guns are shown attached to the jetwing, which pushes against his arms. His Eliminator Gun and Assault Blaster cannot tab into the Gatling gun tightly either.
Optimus Exprime's electronics are slightly less complex than those of Kenzan and Gekisoumaru. In robot, dragon, and train modes, pressing a button sets off red flashing LEDs and causes him to play one of seven sounds or phrases (which do not change depending on the mode). Pressing and holding the button activates a combination mode similar to the ones found in Kenzan and Gekisoumaru. Optimus Exprime calls on Kenzan and Gekisoumaru to combine with him, and then combination music plays as the LEDs flash blue, purple, and red (with the two halves of his Autobot insignia showing different colors!). Completing either combination by snapping the correct kabuto helmet into place ends the combination mode and triggers another phrase.
A redeco of the Super Optimus Prime mold with a primarily red cab, much deeper blue, and a Prime Force uniformly colored in black was planned to be released with Smallest Transforming Transformers Generation 1 Optimus Prime as a Target exclusive. The toy got far enough along in development to have package artwork created by Dan Khanna, which was later revealed online, but it was canceled shortly before making it to full production. Its red, white, and black coloration earned it the festive nickname of "Santa Prime" among fans online.
Alternatively, the Autobots could concoct a plan where Optimus would pretend to allow himself to be taken prisoner, per Buddy’s suggestion. The Decepticons, fooled into thinking they’ve won, took Optimus Prime into their base. Having hidden his troops inside his trailer, Optimus and the Autobots then led a surprise attack on their unsuspecting foes.

The brand was yet to get its biggest revitalization, though. In 2007, Paramount Pictures released a high-budget live-action movie. Though many long-time fans resented the changes in style and story that the movie brought forth, it performed incredibly well at the box office and launched the brand into the public eye all over the world. Now, everyone recognized the concept of alien robots disguised as cars, and everyone associated the concept with the name: Transformers.
The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original Generation 1 figure release. While his cab robot retained his original red and blue color scheme, his trailer was recast in black, with the original blue and silver striped sticker replaced with a red and silver one displaying Optimus's name. On the first release of the trailer, the internal components and Roller matched the blue of the cab robot. Later, the internal components were changed to a lighter blue, as was Roller. Another running change followed, making the dark blue of the cab robot match this lighter shade. A bright yellow "Autobot" tampograph was also added to the back of his right leg.
This figure was only available in a two-pack with a Voyager Class Grimlock figure. The two-pack was exclusively available at Target stores in the United States, Canada and Australia, at Tesco stores in the United Kingdom and Hungary and at Galeria Kaufhof department stores in Germany. In Asia, most of the remaining stock are available in some hobby shops and some video stores like Speedy Video.

With the failure of the Generation 2 series, Hasbro and Takara decided the franchise needed an overhaul. They went in a new direction and a new beginning. While there had been Transformers that change into robotic animals, the premise of the new line was that all figures would transform into animals with realistic appearances. The Beast Wars toy line was launched in the autumn of 1995, and Mainframe Entertainment produced a computer-generated imagery, or CGI, animated series program to tie in with the new toy line. A fresh idea coupled with a TV series program with strong stories assured this series the success Hasbro and Takara needed, as this series was a giant hit in international markets as well as in Takara's home market, Japan.
A larger version of Prime, with Advanced Automorph technology and a more complex transformation procedure. Has two sets of electronic sounds and lights that activate when the head pops up or when you press a button on the roof (in truck mode), and a single projectile weapon that can swing over the toy's right hand. Unlike Megatron (whose head is fixed) and Brawl (whose head is connected with a ball joint), Prime's head is limited to side movement due to the circuitry on his LED eyes. This figure has a folding cannon and a firing missile.[76] With this figure standing nine inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/37 scale.
 • Optimus Prime  • Rodimus  • Ultra Magnus  • Alpha Trion  • Arcee  • Blaster  • Blurr  • Brawn/X-Brawn  • Bulkhead  • Bumblebee/Goldbug  • Cliffjumper  • Elita One  • Hoist  • Hot Shot  • Hound  • Ironhide  • Jazz  • Jetfire  • Kup  • Metroplex  • Mirage  • Omega Supreme  • Perceptor  • Powerglide  • Primus  • Prowl  • Ratchet  • Red Alert  • Sandstorm  • Smokescreen  • Seaspray  • Sentinel Prime  • Sideswipe  • Springer  • Wheeljack  • Wheelie  • Wreck-Gar
The earliest version, as shown in the first patent application for the toy, was to have the Prime cab be a triplechanger, turning from truck cab to jet or robot[3]. The nosecone of the jet and robot legs were released by the Powermaster lock in the same fashion as the legs in the final version. Optimus would have had winged arms in non-super robot mode. The super robot mode's head was also integrated into the trailer's hitch... and lacked a faceplate.
A Bic Camera and Joshin Kids' Land exclusive, this redeco is the first release of the Prime: First Edition Deluxe class Optimus Prime figure in Japan, featuring a slightly lighter hue of red (the stock photography provided by TakaraTomy, showed Orion Pax's red plastic features more pink than its original toy, this seems to have been a trick of the lighting or a photoshop), and greyish blue plastic. He features several customer-applied foil stickers, including Decepticon insignias of varying sizes. He comes with a gold vac-metal version of the Arms Micron, R.A., as well as the normal blaster-cannon.
This toy's design has directly and indirectly influenced numerous others over the years, including many future versions of Generation One Optimus Prime himself as well as new interpretations of the character for Armada, the live-action movie, and Transformers Animated. Redecos of those toys have in turn spread the toy's iconic look to several other characters and many of their subsequent toys: Ultra Magnus, Scourge, and the various Nemesis Primes. Additionally, a toy that was originally intended to be the original Optimus Prime was eventually retconned to be the new character Optimus Primal, bringing Prime's appearance over to that character (and eventually Primal Prime as well.) In Japan, this began a tradition of Beast Era Convoys emulating Prime's look, spawning still more toys that trace part of their lineage back to this one.
This redeco of Henkei Convoy is cast almost entirely in translucent colored plastic. Also known by the nickname "Crystal Convoy" among fans, it was first released as an exclusive for the Japanese convention Tokyo Toy Fair 2008, limited to 1000 pieces at the event, but was later made available through e-HOBBY. It was sold in a monochrome-blue version of Henkei Convoy's regular packaging.
Optimus was eventually revived by the Autobots when they arrived to liberate Master from Decepticon hands. They found allies in the native Cyberdroids—those Optimus loyalists who had fought the Malignus insurgency. Autobots and Cyberdroids liberated the deposed triumvirate of Apex, Hi-Q, and Diac. Hoping to check the power-mad Galvatron and his three Cyberdroid allies, the Autobot leader was revived and binary-bonded himself to three Cyberdroids, including Surge, and Apex, who formed his head. Thus empowered, "Triple-Threat Prime" battled Galvatron and his forces across Master in a series of epic conflicts. The Autobots were unsuccessful and were forced to retreat. A Brush With Infamy–Prologue
This straight reissue of the original Optimus Prime figure was released in Hasbro's European markets in the early 1990s, at the same time as many other Generation 1 figures were being re-released as "Classics". Oddly, although he shares their golden packaging, Prime is not actually identified as a "Classics" figure anywhere on his box, but is generally considered to be part of the sub-line for simplicity's sake.
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