4. Collectability/Internet/Ebay: While Lego has always been a somewhat collectible product, the age of the internet has increased the collectability of Lego. Nostalgic adults came together on the internet to trackdown and re-acquire sets from their child hood. I think Lego has embraced this as evidenced by large limited edition sets aimed at the adult market. This is also evident in the increase in tempo of development of sets and themes that drive the collector to want to buy more and more; which overall is good for Lego. In the past, an individual set and theme seemed to have more life than they do now.
Part of the second wave of Warrior class figures, this Deluxe-sized Optimus Prime transforms into a futuristic trailer truck. Due to his simple transformation scheme, he has a faux window chest in robot mode, while the end of the front trailer kibble has extra toes. Optimus Prime also comes with an axe, which was based on the Energon Axe weapon from the War for Cybertron game. Undocumented in the instructions, Prime's axe can store between his trailer, or plug into ports on either of his shoulders. His scannable Autobot insignia is on his robot mode left shoulder and is easily scannable while still in-package.
He now comes with a half-translucent gun which lights up and expands MechTech-style when the lever is pulled. Bizarrely, the main section of the weapon is sculpted to resemble Prime's forearm, with the unfolding part being his in-show gun. Additionally, he comes with an opaque sword resembling the Star Saber, which he can wield two-handed. The gun features a peg on its underside and a port on each side, while the sword features a peg and peg-hole on its hilt in addition to its 5mm handle. In robot mode, either accessory can mount on his hands, on either of his shoulders, or be pegged into either of his half-translucent forearms. In vehicle mode, the top of the vehicle mode cab can also fold back to reveal two additional peg holes, and there are three peg holes (including the fifth wheel hitch) on the back section, although the hitch tends to open up and not hold very well.
In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.
Available in the Timelines "Generation 2" 2-pack alongside Sgt. Hound at BotCon 2015, General Optimus Prime is a redeco of Generations Voyager Class Roadbuster based on the cancelled Generation 2 General Optimus Prime toy. He transforms into an off-road vehicle and comes with numerous weapons, all of which peg via 5mm post onto his vehicle rear/legs, shoulders, upper & lower arms, and hands: a spring-loaded, missile-firing launcher, a pistol, a rifle, and two small cannons that respectively form the scope and stock of the rifle. All of his weapons can combine to form an unwieldy superweapon. It was unknown if this figure has the loose ratcheted shoulder joints from the Legends release of the mold.
In the Transformers: Prime series, he can form bladed weapons or blasters from his hands. He has telescopic vision and turns into a long-nose semi-trailer truck. Before the Great War, Optimus Prime was originally known as Orion Pax; a young data clerk who worked in Iacon, under the wing of Alpha Trion. Orion was chosen by the High Council and became "Optimus Prime," upon being entrusted with the Matrix of Leadership by Primus himself. Years of war against his old friend/rival, Megatron, have brought Optimus and his team to Earth. After Optimus and his team first met humans on Earth, they allied with them. During their fight against the Decepticons on the planet, Optimus and the other Autobots were subject to many disadvantages, managing to pull through every time in their various mission to stop Megatron's exploitations of Earth's vast Energon resources. When Unicorn threaten Earth, Optimus Prime had no choice but to surrendered the Matrix of Leadership in order to stop Unicorn. Due to loss of the Matrix of Leadership Optimus not only lost the collective wisdom of the Primes he also lost his memory, reverted to Orion Pax. Optimus left with Megatron, who was the first to notice about Optimus amnesia as they had a truce in attempt to stop Unicorn at the time, due to remembering him as a friend when Soundwave opened a GroundBridge to the Decepticons war ship. Megatron took advantage of Optimus amnesia as he was brought aboard Megatron war ship and was told false info about the Decepticon and the Autobots. Orion Pax, Optimus Prime, was put to work on Project Iacon, finding old relics from Cybertron, as Megatron was able to get Autobot codes on their coordinates which turned out that all the relics were hidden on Earth. Orion Pax was able to decode some entireties then became curious about Starscream whereabouts but Megatron told him a false lie about where he is. Orion Pax sees Starscream with energon cubes, as he snuck aboard the war ship to get some, as he calls him Optimus Prime which confused him as to why he called him that but he does begin to question everything Megatron told him, after Starscream left the war ship. Wondering about who Optimus Prime is, Orion Pax hacked the Decepticon files which were hard to hack but was able to break through them then became stunned to see that he is Optimus Prime when he broke through. Orions hacking didn't go unnoticed by Megatron, who knew he would find out the truth sooner or later. Megatron forced Orion to finish Project Iacon, as he would't cooperate with them now due to knowing the truth. Orion escapes the war ship to confront Megatron as he made it clear that he may not be a Prime but he knew the right side to be on. Thanks to his human friend Jack, Optimus was able to get his memory back but he could't remember anything that happened during his time on the war ship but Ratchet assure him that deep down within his spark he knew he was an Autobot and could't hide his true self weather he was Orion or Optimus. Despite having his memory back along with being aware of what happened when he surrendered the Matrix of Leadership, Optimus still didn’t remember how much info he supplied to Megatron when he had amnesia. Following a near death experience and an upgrade by the Forge of Solus Prime, he gains a jetpack, a larger size, and an all-terrain expeditionary fighting vehicle for an alternate mode. During this time he is shown to be capable of flight and seems to have increased his strength as he is seen taking down a whole group of Insecticons easily. After restoring Cybertron to life at the end of the third season, the series' finale movie, Transformers Prime Beast Hunters: Predacons Rising, saw his recovery of the AllSpark and subsequent sacrifice to save it from Unicron and return it to Cybertron's core.
Prime's trailer unfolds via a spring-loaded transformation mechanism in a battle station that is positively bristling with varied weaponry. In addition to the disc launcher, it is armed with a "ripple-fire" missile launcher that fires five missiles, an air-powered rocket launcher like the one previously seen on Hero Optimus Prime, and a small laser cannon that mounts on the base's main tower. Both the missile launcher and laser cannon can disconnect and be held by Prime; his LED-fist will illuminate the laser cannon like it does his sword. Additional missiles and a second rocket are stored in grooves inside the sides of the trailer.

This redeco of Leader-class Optimus Prime replaced most of the plastics in the cab robot with colored translucent equivalents, with chromed silver wrist-pipes, a golden chrome Matrix, and red chrome window frames. His trailer remained opaque, but was cast in much deeper red plastic, with a more metallic silver used for his cannons. He was available only in a Toys"R"Us Japanese exclusive giftset released in October 2005, with a redeco of Wing Saber, and the Coby Sen'yō Rumble.


Optimus Prime's character returns in Transformers: Revenge of the Fallen. He leads the Autobots as part of NEST in seeking and destroying remaining Decepticons on Earth. At the beginning of the film, the massive Decepticon Demolishor is rampaging through Shanghai, China, and Optimus parachutes out of a plane to take him on. Before he is killed, Demolishor tells them that the Earth is "not theirs to rule" and that "the Fallen shall rise again". At the NEST base, Optimus tells Theodore Galloway that they do not know what The Fallen is and that if they are asked to leave Earth, the Autobots will comply. When the remaining Allspark shard is stolen, Optimus asks Sam for his help in convincing the Earth's leaders to allow the Autobots to stay, but Sam refuses. When Megatron is resurrected and Sam, Mikaela and Leo Spits are kidnapped, Optimus and Bumblebee attack the Decepticons holding them. Optimus fights Megatron, Starscream, and Grindor on his own to protect Sam in a forest. Though he manages to kill Grindor and rip Starscream's arm off, Optimus is ultimately killed by Megatron. His last words were for Sam to run. His body is taken to a military base where Galloway orders the Autobots to bring his body back to Diego Garcia. Meanwhile, Sam hears from Jetfire that "The Fallen" is an ancient Prime and that only a Prime could kill him. He also said that the Matrix of Leadership may be able to revive him. After a long battle with the Decepticons in Egypt, Sam resurrects Optimus using the Matrix, but it is subsequently stolen by The Fallen. Because Optimus is still weak, Jetfire offers to sacrifice himself to help. Ratchet and Jolt convert parts from Jetfire into a jet mode for Optimus. Optimus flies over to the pyramids and destroys the Sun Harvester. After severely damaging Megatron, he kills The Fallen, forcing Megatron and Starscream to retreat. At the end of the film, he thanks Sam for reviving him and again transmits a message to space, hoping to find more Autobots.
French die-cast model producers Majorette teamed with Kabaya to produce the Transformers Mini Car Collection, a line of Armada-themed die-cast vehicles, all of which were redecos of pre-existing Majorette toys. Prime was a redeco of Majorette toy #256—a long-nosed tow truck—in his traditional red and blue, now bearing the Autobot insignia, the Micron Legend logo, and an image of the Autobot leader on its hood. The toy came with a pack of gum.
In 1986 the Transformers animated movie had been released, and during the run of the movie, through a pamphlet that came with certain figures, you could order certain Transformers through the mail, such as Optimus Prime among other toys. The toys came in a standard brown mailer box, with items, booklet, and a limited Edition Movie certificate and sticker.
The first Unicron Trilogy Optimus Prime toy transforms into a longnose truck cab of made-up model. His clear-plastic smokestacks can detach and form a double-barrelled pistol that he can hold in robot mode, and a button on top of his head causes his mouthplate to jiggle up and down as if he were talking (the irony being that while this was a familiar trait of G1 cartoon Optimus Prime, in the Armada animated series, this Prime's mouthplate remained static when he talked). He can also hold a large cannon that is stored within his trailer, and his chest flips down to reveal a (non-removable) Matrix of Leadership. He is packaged with his Mini-Con partner Sparkplug.
We're sure we're not telling you anything you don't already know when we say that Hot Wheels are miniature die-cast cars with dynamic multi axular momentum technology (ie, they roll). They are usually based on real-life production cars but sometimes are modeled after bad acid trips, with wheels added later (for the rolling). Shortly after the introduction of the cars, Mattel launched various tracks to take full advantage of the cars' rollability.
Bumblebee - The Transformers live action film franchise's latest installment is out, with Bumblebee hitting theaters last week. The Seibertron.com Twincast / Podcast brings you its review of the movie, with one of its regular podcasters Jon Bailey bringing his insights after providing the voice acting talents for Soundwave and Shockwave in the film. Along with this insider perspective, the cast discusses each significant part of the movie itself, beginning with the "Generation One" inspired opening scene on Cybertron. The new human and robot characters presented in the Earth based adventures are also reflected on, with the cast agreeing that this latest movie is a measurable tonal departure from the approach of previous films in the franchise. After talking through the entire movie's plot and characterizations, speculation about what comes next for Travis Knight, Michael Bay, and the Transformers live action movies comes next. A quick chat about the movie's tie-in toyline follows, and the show concludes with a quick round of holiday season bragging rights about the cast's Transformers related gifts.

Although the character was redesigned to some extent, like the other characters in the film, many classic design elements remain in his robot mode including a predominantly red torso, primarily blue legs, the presence of windows in his chest, smoke stacks on his shoulders, and a head design influenced by the original, featuring the iconic faceplate and ear finials. The faceplate is able to retract to reveal a mouth. His weapons include his iconic ion blaster, a Barrage cannon, two retractable energon blades that extend from his forearms, which is a homage to Prime's energy axe in the Generation 1 animated series, and two retractable energon hooks that extend from his wrists. The trailer contains an energy axe, a shield, and flight gear. In the later IDW comics, he displays the ability to produce a holographic driver.

As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984, a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.

Part of TakaraTomy's Movie Advanced Series lineup, Revenge Optimus Prime is redeco of the 2010 Transformers Battle Blades mold, featuring darker plastic, a pair of flip-out swords (the first release of this mold) from the Hasbro release, and chromed fuel tank-guns & sun visors. His shins & wheel joints are bronze from the Hasbro release as opposed to the grey of Takara's Autobot Alliance release.
In the animated series, Optimus is able to fire short-range optic blasts, project holographic maps, and deploy hydro-foils, designed by Wheeljack, to traverse bodies of water with ease. In the animated series, Optimus was also given the ability to retract his right hand unit and replace it with a glowing axe.[7] Across the assorted continuities of the original Transformers universe, there have been various interpretations of Optimus Prime. One of Prime's most notable characteristics over all continuities his unswaying commitment to leadership by example. The animated series's version of Optimus Prime is depicted as a straightforward, wise, and upbeat battlefield general. Additionally, the animated series's version of Optimus dislikes rap music, putting him at odds with music-loving characters like Blaster and Jazz. In the Marvel Comics series, in addition to these characteristics, Prime is secretly plagued by self-doubt and a conflicted sense of pacifism that often makes him an extremely reluctant warrior.
In "Mission Accomplished", Optimus is pressured by Sentinel to tell Ultra Magnus that his story about the Decepticons is untrue, but he refuses. Meanwhile, the on-board computer plots a train infused with a shard of the Allspark. When Ultra Magnus and Jazz set off there, Optimus suspects that the Decepticons are luring them into an ambush and rushes to their help, though Sentinel Prime tries to detain him. At first, Ultra Magnus doesn't believe him, but a short time later, Optimus is proven right as Starscream falls from the sky after being blasted by Megatron, much to Sentinel Prime's astonishment and fright. Starscream turns out to be alive, inflicting injury on Ultra Magnus. Optimus takes the affair into his own hands momentarily and, with Sentinel's aid, manages to apprehend the Decepticon. While Sentinel Prime deflects Starscream's shots with his power-shield, Optimus succeeds in taking Starscream by surprise and handcuffing him. When the shackled Starscream is delivered to the Elite Guard spaceship, Ultra Magnus admits Optimus Prime was right and allows him to stay on Earth in order to seek out the other fragments of the Allspark.
Power of the Primes "Evolution Optimus Prime" transforms from a truck with a trailer into a robot and back. The individual truck transforms into his "Orion Pax" form based on his appearance in the Generation 1 episode "War Dawn", and he is able to form the core of Optimus Prime's robot mode. His trailer forms Prime's entire body, and his ion blaster can be split into two weapons. He includes the Matrix of Leadership, which can store in his chest in the 'Evolved' form. The center of his Matrix of Leadership can be replaced with any Prime Master. In an undocumented feature, his rifle can be stored on his back as Optimus Prime by pegging it into Orion Pax's hands.The Takara version of the mold lacks the production numbers located at his right shins. Depending on the individual copy, Optimus Prime is prone to having a number of quality control issues: ranging from two left/right arms and/or legs/feet on the evolution armor, to lacking stickers on the trailer pieces.

Optimus and Prowl secretly guarded a shipment of microchips that could be used to imbue sentience onto robots. Posing as the lorry transporting the precious cargo across the Yorkshire Dales, he was attacked by Megatron and Rumble who sought the microchips to create an army of Decepticons. With your help, Optimus may or may not have been successful in keeping the microchips out of the Decepticons' hands. Highway Clash
Part of the first wave of Prime: Robots in Disguise Weaponizer Class toys, Optimus Prime is a large toy, similar in size to Leader Class figures from previous Transformers toylines. He features a simpler transformation and design compared to previous Leader-sized figures, with him having fake chest windows (again) and a simplified, hollow truck rear where his feet, arms, and fake chest windows are plainly visible. He comes with a blaster which can mount onto his hands, shoulder-pads, and the sides of his legs/truck rear.
Very well written piece. It is very expensive, but as seems to be the trend on here, I would agree you are paying for the quality with LEGO. I like that they have provided the opportunity for adults to build sets with the LEGO Modular buildings range, those sets use real architectural techniques in their construction and are really quite impressive.
On another plane of existence, Optimus travelled the path to the Matrix, guided by the voice of his old mentor Alpha Trion. The path led him to Grimlock, who had also been killed by Megatron; Prime rescued Grimlock from Kremzeek, the demonic eater of souls. At the gateway to the great beyond, they encountered Bludgeon, who announced that only those who bore the "key to Vector Stigmata" may pass through. Prime realized that the wounds on his body form the key, but the angel insisted that these would grant Prime access. Prime took Grimlock's sword and bestowed the key on Grimlock, allowing the former Autobot King to ascend into the Matrix while Prime stayed behind. Transformers vs. G.I. Joe #12
An extensive redeco of the Protoform Optimus Prime mold that was exclusively available at the Japanese C3xHobby Convention in August of 2007, and later offered by e-Hobby in limited quantities. Most of the body is made out of transparent turquoise plastic in order to mimic its frozen state in the "coldness" of space, while orange paint is used on the front end of the "entry" mode, mimicking the heat effects of sudden atmospheric entry. The flame attachment is made out of clear blue plastic, with the tail end being covered in gold paint.
In one Universe, Optimus led his Autobots against Megatron's Decepticons until the Cybertronian civil war led to the creation of the monstrous combiner Thunder Mayhem. Thunder Mayhem turned on his masters, ultimately leading to him rampaging across Cybertron. History The Decepticon Toxitron was made to resemble Optimus Prime as a blow to Autobot morale and also sported a cybermetric signature that matched Prime's. The Toxic Transformer
In "Transwarped", after Sari realizes that she is not human, Optimus attempts to have Professor Isaac Sumdac and Sari reconcile with each other. Later, they encounter Masterson, who is piloting his headmaster unit on Starscream's decapitated body. He defeats Masterson by tricking him to transform into vehicle mode, which was impossible due to with the Headmaster unit on Starscream's body. Later still, during a melee with a rock creature that found its way to Earth when Bumblebee returned from his accidental transwarp, Optimus struggles to stop Sari, who goes out of control after using her key to upgrade herself.
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[8] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[9]

Part of the first wave of battle upgrade Hero Mashers toys, Optimus is a non-transforming robot who can swap any of his parts out with other Hero Mashers figure to create many combinations. He includes his iconic Energon axe, a large projectile-launching gun, another large gun, two missile packs, and an arm for Ultra Magnus. Optimus Prime also has a pointing right hand, which allows you to do a certain Optimus Prime pose in a Dreamwave Productions comic.
Part of the first wave of Bot Shots Series 2 five-packs, this redeco of the original Optimus Prime toy is cast in translucent blue plastic, with his cab painted white. Despite possessing translucent plastic and more lopsided stats than a regular Bot Shot, he is apparently not labeled as a Super Bot. This version of Optimus comes with similarly-themed with new redecos of Bumblebee, Mirage, Ironhide, and Jetfire.
Unlike the stock photography, the actual toy doesn't feature a mouthplate. In October, : The two-pack was one of the three Evolution 2-packs available as a Toys"R"Us exclusive in Japan, with no changes on the figures with an exception of the packaging, which the front box features Japanese translated versions of the English text, and a sticker on the back confirming that this was a Japanese release. The robot mode stock photo lacks the gun nozzle/missile.
The San Diego Comic-Con 2017 exclusive Optimus Prime figure is another redeco of the Premier Edition figure, which aims for a more movie accurate look than the original by still sharing the same paint masks, but replacing the chest's deco with flames and adding extra paint applications on the legs, arms, chest, head, tire rims, both sides of the engine compartment, and the sword and shield... but for some reason still sports the movie-inaccurate blue 'collar', as well as the smaller, less accurate vehicle flame tampographs instead of the more movie-accurate ones used on Dark Optimus Prime. His Autobot insignia is also moved on the upper back section of the air dam. He is packaged in a stylish, display-case-like-box similar to later Transformers: Alternators releases and the Hasbro Toy Shop/SDCC 2011 exclusive figure.

The main difference is an extensive redeco, rendering Prime in his traditional colours instead of the iPod-inspired white. (Yes, it actually had more to do with iPods than Magnus, believe it or not.) Reminiscent of the Kiss Players, iPod Optimus Prime's entire ABS/PVC structure is painted over, including his fists and the silver stripe that runs along his chest. His wind shield is colored blue like the one in the 2002 New Years Convoy reissue. The silver-grey trailer has a fairly elaborate deco, featuring detailing that resembles the outward appearance of the traditional Prime trailer, including the doglegging blue stripe and Autobot symbol, an effect somewhat marred by the large, visible gap on one side. When reconfigured into dock mode, the interior surfaces surrounding the speakers are decorated with black-on-silver techno-patterns as well as three, count 'em, three logos proclaiming the name "Optimus Prime". The recessed space also features a stylised, almost Frank Milleresque, high-contrast portrait of Prime's face, although this would be largely covered by the intended insertion of an iPod.
The Japanese release of Powermaster Optimus Prime actually represented a new character named Ginrai, and featured several retools: the cab featured die-cast metal, shortened smokestacks, vacuum-metalized plastic and clear blue windows, while the trailer was given retractable super robot fists. This Japanese version was eventually issued by Hasbro in 2003 as part of the Commemorative Series collection (see below).
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