A younger version of Prime Optimus Prime is one of the playable Autobot characters in the 2010 video game Transformers: War for Cybertron. In the Autobot campaign, he starts off as Optimus, a warrior who rallies his fellow autobots against the Decepticons following the reported death of their leader Zeta Prime. He succeeds in defending the Autobots' home city of Iacon from Starscream and his forces. Optimus then receives a distress call from Zeta Prime. Knowing that this is most likely a trap set by Megatron, he proceeds anyway with a rescue mission. He lets himself, Bumblebee, and Sideswipe be captured by the Decepticons and is sent to a prison in Kaon, the decepticon capital, in an elaborate scheme to free Zeta Prime and all imprisoned Autobots. He frees all the other prisoners, and defeats Soundwave and his minions Frenzy, Rumble, and Laserbeak, but he is too late to save Zeta Prime. After taking Zeta Prime's body back to the Autobot high council, he is bestowed upon the well earned title of Prime.
The box seems to have been created rather hastily from the Japanese original. It is roughly identical to the Tomy release, but with the Japanese text edited out... mostly. Random Japanese text remains floating in space on the top of the back panel and underneath the "Jetwing Optimus Prime" name on the front. Curiously, the left flap has been rewritten to eliminate mention of NEST and the jetpack's ability to detach, while the right flap has been (badly) edited to remove all mentions of MechTech.

1 is the TF/ Evangelion crossover edition of MP 10 Optimus Prime. Honestly Im not familiar with Evangelion but OP in purple and green is just sick. 2 is the MP version of Sideswipe, but Takara calls him Lambor. 4 is the "marlboro edition" Diaclone repaint of MP Wheeljack. It was supposed to be released in March, but Phillip Morris blocked its sale in the U.S. bc they suck. Luckily my homeboy /u/dajoeker was able to help me get a hold of one.
 • Optimus Prime  • Rodimus  • Ultra Magnus  • Alpha Trion  • Arcee  • Blaster  • Blurr  • Brawn/X-Brawn  • Bulkhead  • Bumblebee/Goldbug  • Cliffjumper  • Elita One  • Hoist  • Hot Shot  • Hound  • Ironhide  • Jazz  • Jetfire  • Kup  • Metroplex  • Mirage  • Omega Supreme  • Perceptor  • Powerglide  • Primus  • Prowl  • Ratchet  • Red Alert  • Sandstorm  • Smokescreen  • Seaspray  • Sentinel Prime  • Sideswipe  • Springer  • Wheeljack  • Wheelie  • Wreck-Gar
Offered as part of a Lucky Draw campaign in August 2004, this extremely rare version of Masterpiece Convoy is almost entirely vacuum-metalized gold, lacking any other painted detail or stickers. The parts which are not viable are molded in a flat golden plastic; the only exceptions are its rubber tires, the core of the Matrix and the energon-axe, which remain black, blue and orange, respectively. Whether or not the figure was intended to evoke Optimus Prime's entirely-golden appearance in the cartoon episode "The Golden Lagoon", when he was coated with electrum, is unknown; given that entirely chroming a figure gold is a fairly standard deco for Lucky Draw figures, it may just be happy coincidence more than anything else.
In "Prime Target", Lord Cholmondeley, a big game hunter, set his sights on the ultimate trophy, the head of Optimus Prime. In order to lure Optimus in, Cholmondeley captured Tracks, Bumblebee, Jazz, Beachcomber, Grapple, Blaster and Inferno. Windcharger and Huffer were able to avoid being trapped. When Cosmos learned where Cholmondeley was keeping the captured Transformers, Optimus Prime accepted Cholmondeley's challenge to meet him alone. Although interrupted by Astrotrain and Blitzwing's attempt to ally the Decepticons with Cholmondeley, Optimus defeated the big game hunter and freed the Autobots. Cholmondeley and the stolen jet were handed over to the Soviets by the Autobots as punishment for his actions.

Many Transformers come with tech specs (short for technical specifications) printed on the back of the box that they are sold in. The owner of the new Transformer is encouraged to cut out the tech specs and save it. This card has information on the Transformer, and will usually include the character's name, picture, indication of allegiance (Autobot, Decepticon or other), function, a quote, a description of the character, and numerical values of the character's various attributes. Although only the numbers can be truly deemed "technical specifications", the entire card is usually referred to as the Transformer's tech specs. Each specification is rated by a value from 1 to 10, 1 being the lowest, and 10 being the highest.
On the battlefield, there are few who rival Optimus Prime's prowess. He is easily the strongest of any Autobot his size, and his ion blaster and energon-axe are deadly weapons. He would sacrifice his life to protect his fellow Autobots or those under their care and does so on a regular basis. His compassion for other sentient beings is his only real weakness, and one the Decepticons have taken advantage of time and again... though it's also the source of his strength!
A black and red version of the First Edition deluxe Optimus Prime could be seen in the San Diego Comic-Con 2011 Transformers slide show, inside a mock-up of the wearable Matrix of Leadership package done for the convention that year. This figure was presumably a test-shot, as it seems to share plastic colors with Generations Sky Shadow (who was, coincidentally, first revealed at that same Comic-Con).

In the animated series, Optimus Prime was originally in the Autobot Academy and friends with Sentinel Prime and Elita One. When Elita is lost on a planet dominated by giant spider-like aliens, he blames himself for leaving her behind, where she supposedly dies in the explosion of a wrecked Decepticon warship loaded with Energon. Sentinel doesn't forgive him for losing her and Optimus takes full responsibly for Elita's demise. Ultra Magnus, who had high hopes for him, expels him and thus bars him from any position of the Elite Guard. However, Magnus pulls some strings so that Optimus could be captain of a strange Space Bridge repair crew composed of an old grumbler of a war vet named Ratchet, a fledgling Bumblebee, and his fellow cadet, Bulkhead. Optimus is given command of the starship Omega Supreme.
This highly accurate model kit of Optimus Prime is a Japanese exclusive. It is extremely possible, and comes with his two swords that can be mounted either on his fore-arm, or the hand can be removed and it placed in the wrist via ball joint. His appearance is based on his Dark of the Moon look, as it his "Abbs". The head can be made either with the face-plate on or the face-plate of which reveals a detailed face. Interestingly though, he doesn't come with any of the guns he uses in the films, though it is thought he can hold Buster Prime's gun.
3. Licensed themes: In the 80’s the Lego sets were more generic and interchangeable among themes. There were the basic Space, Town, Castle themes. The color schemes within a theme were more homogeneous (i.e. Blacktron sets or Mtron sets all had a common color scheme). Since there was no “fictional” real life object being copied, piece selection tended to emphasize versatility over “realism”. Almost every Lego set of the past had pictures of alternate models featured on the boxes and instructions that was meant to inspire a child to not just build the model featured in the instructions, but to embark on the mental challenge of making their own creations.
The only differences with the unreleased version, aside from the packaging, are that silver paint has been added to the previously unpainted grill/fender area, the blue paint operations have been changed to teal, and the red Autobot insignias have been replaced by purple Decepticon ones. Prime's bio apparently explains that he took on this new color scheme in order to infiltrate the Decepticon ranks, in response to recent attacks by some new Decepticon forces pretending to be Autobots.
He made it out of the building and ran into the real Sunstreaker, who blasted the 2 clones following Hot Rod. Sunstreaker ignored Hot Rod's warning about Scorponok's army and stormed into the building so Hot Rod painfully wired himself to send a distress signal. When Sunstreaker's real head was later disabled by Hunter, the Headmaster clones shut down, which Hot Rod explained to Grimlock. The group was surprised by the arrival of Shockwave, but Ultra Magnus had heard Hot Rod's distress call and was on his way to Earth. After Scorponok knocked out Sludge and Grimlock tended to him, the remaining Dynobots offered Hot Rod a lift aboard the Monsterbots' ship. He refused though, and made it back into Machination HQ to take care of something "personal". He eventually found Scorponok's real head. Hunter also showed up and let Hot Rod know how to disable it, but before he could do so, Scorponok grabbed him. Before Scorponok could crush Hot Rod's head, the Dynobots showed up and began to battle Scorponok. Hot Rod told Swoop which wires to sever, and he did just that, reducing Scorponok to a catatonic state. Ultra Magnus arrived took everyone back aboard his ship, which later docked with the Ark-32. Within 3 days, Hot Rod was fully repaired, with a new body form design.
The Reveal the Shield Legends Prime mold was redecoed again for the inclusion in the second EZ Collection wave. This version of the figure replaces his blue on the head with black, and the blue paint on the legs is stripped off, revealing the black plastic underneath. and like the Megatron redeco in the same wave, features a Generation 2 Autobot symbol instead of a Generation 1 insignia.

Optimus Prime is another redeco of Revenge of the Fallen Legends Class Optimus Prime, features gunmetal-stque grey plastic, and his paint operations being similar to the first Revenge of the Fallen Legends Class toy. He is also packaged with Grimlock, himself a redeco of none other than Energon Cruellock. Like other Legion-themed product, he is exclusive to Walmart in the US and Asda in the UK.
Rodimus also appears in the novel Transformers: Retribution as part of the crew of the Ark. Along with Kup and Bumblebee, he suspects that something is amiss with the inhabitants of the planet Aquatron, and takes a small drops ship down into the planet's oceans to investigate. The trio are captured and brainwashed by the Quintessons, who force them to testify against Optimus Prime in a mock trial. Fortunately, they are later returned to normal and return to space aboard the Ark with the rest of the Autobots.
It took two further years, but this figure was eventually released as part of the Japanese counterpart to the Alternators line (Binaltech) in 2008. Binaltech Convoy features some additional paint details, like his silver pelvis, additional patterns on his shoulders, and red paint on his engine-gun, and like all Binaltech figures, he also includes die-cast metal pieces. Unlike previous Binaltech releases, a bio-card was not included.

Upon witnessing the incredible power of a lightning storm for the first time, Optimus Prime had Sparkplug Witwicky explain the phenomenon to him. Intrigued by the potential of lightning, Prime put Huffer and Gears to work finding a way to harness its energy, so they could use it to aid in the rebuilding of their spaceship. Huffer constructed a giant lightning rod, and Optimus Prime and the Autobots gathered to watch its first test. They were shocked, however, when a fleet of battered, damaged Decepticons flew out of the mountain housing the antenna and off into the night. The evil robots had attempted to discover the device's secrets and been seriously electrocuted! Once the lightning rod had been checked, Prime vowed to make the lightning-harnessing technology the Autobots' gift to Earth once they had left the planet. Autobots' Lightning Strike
Platinum Optimus is a redeco of the Leader Class Optimus Prime. Optimus' color palette is now darkened with some additional paint details. His "Sword of Judgment" is now a light blue. Optimus features more chrome on his "Vector Shield", chest, and on his head. The set was a shared exclusive, available from BigBadToyStore and Toys"R"Us, and was also sold during a Taiwanese event celebrating the launch of Transformers Rising.

The Animated Tech Spec written by Derrick J. Wyatt in Hasbro Transformers Collectors' Club #24 states that Rodimus as having the rank of Prime and clearly being the leader of a team like Optimus and Sentinel. His toy is listed as "Rodimus Minor" which Hasbro explained at San Diego Comic-Con 2009, was because "there were already too many Primes in the toy line". Within the series, he is only ever called or credited as "Rodimus".
Part of the third wave of 2012-onwards Generations Legends Class toys, Thrilling 30 Optimus Prime is a new mold that is roughly the same size as a Cyberverse Commander Class toy. Both his truck and robot mode are based on his Don Figueroa-designed body from IDW's ongoing series, and features 5mm-compatible hands and roof. He comes with an Ion Blaster which has both 5mm and 3mm posts.
After having spent an extended period of time lost on Quintessa, Optimus was returned to Cybertron by the Turbomasters during their efforts to retrieve the similarly lost Flash, who he had been drawn into Perceptor's Dimensional Interface Assembly. The Age of Wrath Pt.5 Though badly damaged, Optimus led an insurrection against the then Megatron-controlled Cybertron, and successfully overthrew his enemy from power, all the while thwarting a Quintesson invasion. The Age of Wrath Pt.6
Partially constructed of die-cast metal, this small three inch figurine of Optimus Prime has a CGI-accurate sculpt compared to the larger toys, owing to the fact it does not need to transform at all. He is sculpted with his Ion Blaster in his right fist, and is articulated at the neck, shoulders and waist. He comes with a small movie-style Autobot sigil display stand.
The energy of the explosion absorbed by the virus, the Autobots dug themselves out and set about recovering their fellows whom Megatron had used to power the cyber-virus in its early stages. Ironhide passed on a message from Megatron — there was a surprise in store for the Autobot leader. Optimus and some Autobots including Superion sped to San Francisco, where Megatron had unleashed Devastator. As Prime battled Megatron, he took time to save three humans who were threatened by falling debris, only for the humans to turn on him. The defeat of Superion turned the tide of the battle against the Autobots. Prime Directive #4
Optimus and Prowl secretly guarded a shipment of microchips that could be used to imbue sentience onto robots. Posing as the lorry transporting the precious cargo across the Yorkshire Dales, he was attacked by Megatron and Rumble who sought the microchips to create an army of Decepticons. With your help, Optimus may or may not have been successful in keeping the microchips out of the Decepticons' hands. Highway Clash

The first in TakaraTomy's Hybrid Style series, Galaxy Convoy is a partly die-cast figure with scaled-down equivalents of the accessories that came with the Leader-class figure. This highly-intricate figure retains all the transformation abilities of the original figure—vehicle, flight mode, robot, and Super Mode—and even its Cyber Key-activated features (even coming with two keys so they can be deployed simultaneously), with additional touches like spring-loaded mechanisms that snap his cannons into place, and hand-grips on the weapons for Super Mode. While he does lack electronics or firing missiles, Prime still includes his Matrix, super-tiny yet still removable, and has four alternate sets of hands: two clenched fists, two with pointing index fingers, two with splayed palms, and two curved hands for holding his various weapon handles. Given the figure's small size, a reconfigurable head was infeasible, so it also comes with an alternate Super Mode head with a mouthplate and crests deployed, though the standard head must be attached in order for the figure to be transformed to vehicle mode.
The Universe incarnation of Generation One Optimus Prime is a redeco of the Robots in Disguise Scourge's Spychanger toy, a smaller, simplified version of the original mold. He replaces most of the black plastic with predominantly red and blue, with silver for detailing, with an overall deco making him resemble the original Optimus Prime. Like most Spychangers, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly.

Available only at Kay-Bee toys (well, at first), Machine Wars Optimus Prime is a redeco and slight modification of the European Generation One exclusive Turbomaster leader Thunder Clash, transforming into a Cybertronic truck cab. It also lacks the mouthplate, revealing the mouth. The trailer unit unfolds to become a missile-launching assault tower. The tower's gravity-feed missile launchers were retooled to accommodate the new, longer spring-loaded missiles in lieu of the much smaller original projectiles due to projectile choke-gate safety testing.
The Autobots United 5 Pack includes another redeco of Voyager Class Evasion Mode Optimus Prime. This release features the faceplated headsculpt and, unlike the rest of the set, which strives for screen-accuracy, features a heavily Generation 1-inspired deco. Deco changes include replacing most of the blue & grey plastic into red, with blue paint applied on it, and his dark grey plastic is now a lighter shade. His Ion Cannon is now painted black to resemble his Generation 1 toy's blaster, color-wise.
Ultra Magnus is a redeco of the Diaclone "Powered Convoy" figure, itself a redeco and slight retool of "Battle Convoy", the toy that became the original Optimus Prime figure, sporting a new trailer. One of the last few Diaclone toys to be released in the Transformers toyline, Magnus was recolored from the original toy's dark blue, red and black color scheme into a more patriotic red, white and blue, though his chestplate, which was rendered white in his package art followed a more the blue color scheme of his shoulders. He transforms into a Freightliner COE, towing a car-carrier trailer capable of transporting up to four normal-sized Autobot cars. As with Optimus Prime, his cab transforms into a small robot, which can then combine with the trailer to form a "super robot", although all original Generation 1 fiction prior to the 21st century ignored this and simply rendered the super robot as Magnus's default robot form. To facilitate this combination, Magnus sports a slightly longer front axle than Prime, thereby creating tabs on either side of the cab that slide into grooves in the trailer to help lock the small robot into place. He is armed with a rifle sporting two handles that allow either of his robot modes to hold it, and two shoulder-mounted missile launchers, whose spring-loaded firing mechanism was removed for the Hasbro release of the figure.
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