Part of the first wave of Generations: Combiner Wars Voyager Class toys, this is a bigger, bulkier incarnation of Optimus Prime with a striking resemblance to Ginrai. He comes with two blasters which he holds via 5mm post. One of the guns is based on his trademark Ion Blaster, and both weapons store on the back of his vehicle mode as a makeshift engine block. His torso mode has several details that appear to be influenced by Energon Optimus Prime's super mode, including the head, chest, and thighs. In particular, the chest details are modeled after the Spark of Combination. He also features two pair of fake windows on his robot and gestalt chest halves. The combiner head can be used as a robot mode head if you're feeling silly.
Every two weeks, Seibertron.com brings you a Top 5 list related to all things Transformers written by me, your fellow editor. These are our opinions so what matters most is what you guys think of the topic or list, and I hope to see your own lists or comments on omissions and ranking. Let's have fun! All previous lists can be found here. Top 5 Best Cliffjumper toys With Cliffjumper having a surprise appearance in the Bumblebee movie I figured we were due for a rundown of the best - Read More
1· To calculate the average price per piece in a year, I took the price per piece of each set made that year, multiplied it by the number of pieces in the set and then averaged all the weighted prices. I used a weighted average because when we are looking at the price per piece we are essentially saying we could buy x number of pieces for y dollars. Larger sets tend to have a lower price per piece so in effect you could get more pieces at that lower price that year. Note: this was done using US retail price data from Brickset.
Part of the third wave of 2012-onwards Generations Legends Class toys, Thrilling 30 Optimus Prime is a new mold that is roughly the same size as a Cyberverse Commander Class toy. Both his truck and robot mode are based on his Don Figueroa-designed body from IDW's ongoing series, and features 5mm-compatible hands and roof. He comes with an Ion Blaster which has both 5mm and 3mm posts.
When Optimus and Hound eventually made their way there, they found that C-81 and his gang of criminals had escaped prison and were combating the Waruder soldiers responsible for the planetary shutdown. Optimus mistakenly assumed that C-81 and his goons were there on purpose, and joined them in fending off the invaders. They were soon joined by Burn Out and Lift-Ticket, who informed the Cybertronians that they had stumbled across the Waruders' main hive. Lift-Ticket explained the Waruders could be repelled if he managed to get a sample of the hive's venom. Optimus was willing to go along with Lift-Ticket's dangerous plan, despite C-81's skepticism. However, the battle came to an end when C-81 managed to grab a hold of the Waruders' leader, and forced the bug into peaceful negotiations. Optimus agreed to allow the Waruders to migrate to another Cybertron via C-81's illegal interuniversal gate, in exchange for a venom sample that would be used to create an anti-toxin to revive the TransTech. The General nonetheless impounded C-81's gate afterwards, though he did let the criminals "slip away" as thanks for their part in thwarting the Waruder invasion.
Commemorating the death of Optimus Prime in The Transformers: The Movie, this set contains a special version of the original Optimus Prime figure with show-inspired translucent blue windows. It was packaged with Ligier and Alert, in an apparent homage to the similar Diaclone "Powered Convoy DX" giftset that packaged the "Powered Convoy" version of the Optimus mold with figures using the molds of Ligier and Alert.

Thanks to Hasbro on their official site, which can be accessed by clicking any of the images below, we have news of 2 new members of the Energon Igniters class of figures, along with new images of 3 more! Up first, we have the 2 new reveals: Power Plus Soundwave and Ironhide! Soundwave looks a lot like he did in the movie, with a G1-esque robot mode, and a new van mode that is very Animated-esque, complete with a totally metal image of a jaguar and bird of prey on the side, evoking - Read More


A limited edition of the Optimus Prime toy sold as a mail-away exclusive by PepsiCo was made available in North America in 1985. This version of the figure came with a small fold-out leaflet glued to the top-right of the packaging, which contained two Pepsi logo stickers for the buyer to attach to Prime, mid-way through the traditional silver-and-blue stripe on his trailer. Canada also got a version of this promotional figure, but with much larger stickers that were the full length and height of the trailer. This promotion would go on to serve as the inspiration for the Japanese character of Pepsi Convoy, who would in turn be released by Hasbro as a new "Pepsi Optimus Prime" in 2007.
In addition to the small engine-pistol of his Alternators figure, Prime comes with the "Surfblade", a pink surfboard that can be reconfigured into either two small knives or a large double-bladed sword. As with all the Kiss Players figures, Prime also comes with a PVC figurine of a cute girl: in this case, Marissa Faireborn, who can perch upon his shoulder or sit in his driver's seat, and comes with two pairs of interchangeable arms and legs. Additionally, the set includes a CD featuring the first five episodes of the Kiss Players radio drama, as well as the exclusive bonus audio adventure, "Someday, Under the Sun."

TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure.
The DOTM packaging release of this 2-pack features an altered paint application on Optimus Prime's ion blaster/barrage cannon. On the original ROTF packaging release, the slide-out barrel on Prime's blaster is painted silver with a black paint spray app to simulate usage of the weapon, and the exposed inside wall of the gas tank at the top of the blaster is left as unpainted grey plastic (exactly like the blaster on the original single-boxed ROTF Buster Optimus Prime). After receiving numerous reports from customers that the silver paint on the slide-out barrel was easily scraped off by merely transforming it from gas tank to blaster, Takara-Tomy briefly stated in an interview that they had addressed the issue for the Dark of the Moon packaged version by swapping the placement of the silver paint application. Thus, the Dark of the Moon packaged version now features the slide-out barrel on Prime's blaster as unpainted grey plastic with an unchanged black paint spray app to simulate usage of the weapon, and the exposed inside wall of the gas tank at the top of the blaster is now painted silver.
A redeco (or should that be de-deco?) of the Grand Convoy Super Mode Pla-Kit, Grand Convoy Super Mode White Version was available exclusively on July 17th and 18th at the Japanese convention, Kodansha Super Chara Festival 2004 ("K-Fest"). It is a solid white version of the normal model kit, possessing all the features of the normal figure, which was intended to be used in a customization/painting contest held at the convention. It lacks the comic of the normal release.

As he and Prowl discussed the wisdom of evacuating, a huge explosion obliterated the Forum of Enlightenment. Optimus led a team there, realising that the destruction was a message from Megatron. Leaving his team, he ventured underground, encountering Shrapnel, who blasted him into a pit. The War Within #2 Exploring the underground, Prime had a strange vision of a transparent version of himself, which warned that he had to grasp Cybertron's significance. Then he was attacked by Soundwave and the Insecticons, whom he was able to easily best by using the labyrinthine environment to his advantage. He then felt himself led to a confrontation against Megatron, and both faction leaders met atop of a bridge, overlooking a deep abyss. Starscream blasted the bridge Optimus and Megatron were standing on, plunging them into the chasm. The War Within #3 Recovering, Prime heard another disembodied voice telling him about Cybertron. Before he could look for a way out, Megatron found him, and informed him about the true nature of the Matrix, telling Optimus how it could be used to power Cybertron's planetary engines, transforming it into a space-faring war-world. This spurred Optimus to fight back, but before long, Megatron took control of the battle, smashing his fist into Prime's chest to get at the Matrix. A blaze of light enveloped the pair, who found themselves abruptly on 20th century Earth. The War Within #4
A redeco/new-head retool of the Rescue Bots Hoist the Tow-bot figure, Optimus Prime transforms from robot into a tow truck. Pulling the tow truck's hook up converts him back into a robot. The panel on the top of the cab has been remolded with additional truck detail in place of the Rescue Bots logo on Hoist, while the Rescue Bots insignia on his torso is unpainted.

When Ultra Magnus, Rodimus, Arcee, and Spike took cover within the Autobot Mausoleum, retreating from an attack led by Galvatron, they found Optimus having risen from the dead! Rodimus returned the Matrix of Leadership to Optimus, only for Optimus to abandon his Autobots, and flee back to Cybertron. Optimus, it seems, has returned to the world of the living changed. Once on Cybertron, Optimus orders a full-scale assault on the Quintesson base. Thankfully, Optimus managed to come to his senses when his memories of being revived by the Quintessons reemerged. After returning the Matrix to Hot Rod and ordering the Autobots to retreat, sacrificed himself once more by guiding the ship he's piloting into the Quintesson's trap. Dark Awakening
If Optimus decided to send the lead team to attack the Decepticon headquarters, the team managed to infiltrate the Decepticon headquarters by using Beachcomber’s knowledge of the secret doors’ location, and Brawn’s strength to keep the doors opened. The Autobots then stormed the fortress, and Optimus maimed Megatron himself with a shot of his rifle. He then grappled the Decepticon leader, and forced him to lead himself, Inferno and Beachcomber to the Decepticons’ lab. There, the Autobots disabled and destroyed the Destruction Beam device, captured Megatron, and left many Decepticons permanently maimed. Though they later traded Megatron back to the Decepticons for the safe relief of the Autobots captured in Center City, the Autobots were ultimately victorious that day.

His trailer opens up into his Combat Deck, which features a missile-armed repair drone pod (with seating for one) mounted upon a boom lift arm. Situated in the base of this boom is a spring-loaded launcher that can be used to launch Roller out of the Combat Deck. Roller himself has seating for 4 passengers, and can be equipped to carry Optimus Prime's rifle or a fuel pump. The interior space of the trailer allows storage room for one Autobot car.
The earliest version, as shown in the first patent application for the toy, was to have the Prime cab be a triplechanger, turning from truck cab to jet or robot.[16] The nosecone of the jet and robot legs were released by the Powermaster lock in the same fashion as the legs in the final version. Optimus would have had winged arms in non-super robot mode. The super robot mode's head was also integrated into the trailer's hitch... and lacked a faceplate.
Mission Racer Optimus Prime features a pull-back gimmick by using a rubber band: insert the rubber band onto the front and rear post, then place Optimus Prime onto the ramp and pull his trailer backwards, and release the trailer for allowing the truck to zoom forward. The rubber band also has Optimus Prime's name and the Autobot insignia tampographed oh it.
Generations "Combat Hero Optimus Prime" is a metallic-blue, gunmetal, and red redeco of United Laser Optimus Prime, having the retooled tab, and being based on the canceled Generation 2 Combat Hero Optimus Prime figure, sporting a red mouthplate inspired by the official catalog image for the unreleased toy (packaged samples had featured a traditionally colored gray mouthplate). He comes packed with a (vaguely) Generation 2-styled Deluxe Class Autobot Jazz, as well as unchanged releases of Generations Legends Class Thundercracker and Motorbreath.
For reasons unknown, his ion blaster was sculpted with a large, rectangular handle, requiring accommodating fists. In order to make use of the other weapons in the line (like his own rocket launcher and the solitarium weapons), he comes with an extra pair of replacement fists with smaller, circular peg-holes. This replacement-fist method is also used to plug in his clear-plastic energy axe.
ROBOTKINGDOM.COM Newsletter #1462 Hi, Here is a quick update from www.robotkingdom.com.  #1 Hot Items! Flame Toys : Transformers Star Saber. Preorder. Available in May 2019. US359.90 http://www.robotkingdom.com/ftstarsaber.html Flame Toys [Furai Model] - Bumble Bee. Preorder. Available in May 2019. US44.90 http://www.robotkingdom.com/4897054512308.html Takara Transformers Masterpiece MP-34 Masterpiece - Read More

Part of the first wave of battle upgrade Hero Mashers toys, Optimus is a non-transforming robot who can swap any of his parts out with other Hero Mashers figure to create many combinations. He includes his iconic Energon axe, a large projectile-launching gun, another large gun, two missile packs, and an arm for Ultra Magnus. Optimus Prime also has a pointing right hand, which allows you to do a certain Optimus Prime pose in a Dreamwave Productions comic.
Optimus Prime is usually depicted as being a member of an ancient Transformers race called the Dynasty of Primes, often receiving the title "The Last Prime" in many stories, in which he is depicted as being the last of the Primes. In the Transformers: Covenant of Primus, it was established that Optimus Prime was the last born of the original Thirteen Transformers. It was his unique spark and his inspiring reassurance that "All are One" that allowed the Primes to rally and succeed in their battle against the Chaos Bringer Unicron. When tragedy at last ended the era of the Primes and brought forth the new race of lesser descendant Transformers he alone chose to be reborn in the Well of All Sparks as one of them, that he might know them and their needs more completely. All memory of his past life gone, he took the name "Orion Pax" and sought his way like any other robot on the new world becoming Optimus Prime once more when receiving the Matrix of Leadership when Cybertron faced a new enemy in his former friend, Megatron and his army of followers, the Decepticons. This brings a Great War to their planet of Cybertron. Optimus's origins and personality can vary depending on which "universe" he's seen in. This origin is the most consistent between the various incarnations. Further differences are listed in the respective sections below.
Additionally, Star Convoy transforms into a large battle station that interacts with the Micromasters that made up the vast majority of the Transformer toyline at the time. His chest contains a peg that allows Micromaster figures to stand inside it in either robot or base modes, and he comes with a unique Micromaster version of Hot Rod not available on its own. He features storage space in his legs for two spring-loaded figure-launching Micro Trailers, and comes with one of his own, decorated in a unique black and orange color scheme. In this mode, two ramps are connected to the Microcarrier; when the carrier's treads are set rolling, they do not move the base, but instead act as conveyor belts that carry Micromaster figures down the ramps. The Microcarrier also spins a gun turret mounted between the conveyors, on which Micromaster figures can stand. Finally, a special connector packaged with Star Convoy allows the Microcarrier to be connected up to Grandus's base mode, powering his moving elevator.
Available only at Kay-Bee toys (well, at first), Machine Wars Optimus Prime is a redeco and slight modification of the European Generation One exclusive Turbomaster leader Thunder Clash, transforming into a Cybertronic truck cab. It also lacks the mouthplate, revealing the mouth. The trailer unit unfolds to become a missile-launching assault tower. The tower's gravity-feed missile launchers were retooled to accommodate the new, longer spring-loaded missiles in lieu of the much smaller original projectiles due to projectile choke-gate safety testing.
Tomica Optimus Prime is a die-cast non-transforming toy of his truck mode from Prime. It was sold as part of the "Dream Tomica Series", a subline featuring exclusively fictional vehicles. Like all Tomica toys & all Generation 2 GoBots and Spychangers, Optimus Prime features smooth-rolling axle/wheel construction that lets the toys be quickly zipped along smooth surfaces. However, they do not convert into robot mode.

The Animated Tech Spec written by Derrick J. Wyatt in Hasbro Transformers Collectors' Club #24 states that Rodimus as having the rank of Prime and clearly being the leader of a team like Optimus and Sentinel. His toy is listed as "Rodimus Minor" which Hasbro explained at San Diego Comic-Con 2009, was because "there were already too many Primes in the toy line". Within the series, he is only ever called or credited as "Rodimus".
One detail not reflected in most of Hasbro's photos is that the sun visors above Prime's windows are mounted on ball joints and can be positioned like they are in his CG design. The hood halves on his arms can slide up on their hinges and the blue panels at the back of Prime's lower legs can be pulled out slightly as well for further screen accuracy.

Optimus Prime is the leader of the main group of Autobots in the iteration of the Transformers franchise primarily marked by the 2010 computer animated series Transformers: Prime on The Hub.[16] Optimus Prime was created as the last of the Thirteen Primes, the first generation of Transformers, each created directly by Primus as a band of unique warriors to combat and defeat Unicron. Upon his creation, Optimus united the Thirteen by his greeting All are one. While all of the other members of the Thirteen each possessed unique abilities and artifacts, Optimus wielded no special powers or weapons. It was only through his vision and courage that allowed the Thirteen to finally defeat Unicron. Reborn through the Well of All Sparks, Orion Pax became Optimus Prime, a veteran military commander and second in command who wields an ion blaster and a double bladed energon axe. He became the leader of the Autobots after Sentinel Zeta Prime fell in battle, but is not certain he wants the responsibility.
This line features robot versions of various Star Wars characters. Confirmed figures are Darth Vader, Luke Skywalker, Boba Fett, Commander Cody and Jango Fett. Darth Vader turns into his custom Tie Fighter while Luke Skywalker turns into an X-wing. Jango Fett and Boba Fett become Slave I, and Commander Cody turns into a Turbo Tank. There is combiner of Millennium Falcon of two characters, Han Solo and Chewbacca and Primus/Unicron-like Death Star that transforms into a giant Darth Vader. There are more Star Wars characters into Transformers like General Grievous and Obi-Wan Kenobi. This line was later revived and merged into the Transformers: Crossovers toy line, many more Transformers included characters from Star Wars: The Clone Wars like Ahsoka Tano who transforms into her Jedi starfighter, and Captain Rex who transforms into an AT-TE.[3]

The series begins when Optimus and his crew, after picking up a disillusioned ninja named Prowl, are sent to clear rubble from a space bridge passage. There, the Autobots stumbled upon the Allspark and are immediately attacked by Megatron's battle cruiser, the Nemesis. Through treachery by Megatron's second-in-command, Starscream, Megatron was fragged and the Autobots crashed on Earth in the early 21st century. After being in stasis under Lake Erie for 50 years, the Autobots awaken in Detroit of the near future, where they immediately discovered humans in need and became heroes of the city. During the battle for the possession of the Allspark, Optimus goes offline after defeating Starscream, only to be revived by Sari Sumdac and her Allspark-infused key.
This version of Optimus is a redeco of the original Legion Class Optimus Prime toy, featuring additional paint details. He features an Autobot insignia on his faux chest. His head was not entirely clipped down in his stock photos. The stock photos shows him having darker plastics & silver paint as opposed to the final product. This seems to have been a trick of the lighting, as the released toy remained its standard plastic colors & silver paint apps.

That’s actually a very big part, but I’d go lower than the $10 sets. The little tiny box sets with one minifig and some small vehicle or accessory that were $1-4 when I was growing up in the 80s now seem to be anywhere from $5 to $12 on the shelves. The cheapest of those are the sets that you could buy as a casual gift with pocket change in the 80s. Related to that, I’d like to see a metric that tracked the bottom price (both sticker price and adjusted price) of sets each year.
Part of the first wave of TakaraTomy Lost Age: Movie Advanced toys, this Japanese-exclusive redeco of 2007 Transformers Protoform Optimus Prime is given a Generation 1-styled color scheme (which is also based on his appearances in IDW's Transformers: Foundation comic-book mini-series). Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. His now-blue flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail (Not sure if this was mean to represent his jetpack blast effect or his atmospheric entry heat effect, which is for no reason: entirely blue instead of hot red). The bottom of the vehicle has small wheels to roll the toy across smooth surfaces.
The final waves of this line, released in early 2014, really pushed towards younger kids, with incredibly simplified designs based on the characters' Cyberverse releases, which actually allowed the toys to be larger than most others in their size class. Unfortunately, as they were tail-enders, their US releases were nearly nonexistant: only the Voyagers made it out at US retail, and only through discount chains like Ross and TJ Maxx. The rest ended up released only overseas (not even Canada got them!).
Available exclusively at Hasbro Toy Shop and their booth at San Diego Comic-Con 2011, this version of Ultimate Optimus Prime is presented in vehicle mode, packaged into a large, foil-embossed bubble packaging (similar to late Alternators packaging) styled after Optimus Prime's trailer, with an additional foil-embossed sleeve styled after the hood of Optimus Prime's truck. Exclusive to this release is a set of stickers one can apply to the trailer. The toy itself is otherwise identical to the regular retail release.
Prime filled one of the chase figure slots for the tenth wave as well. This rare figure was the same as the regular Super Mode PVC, except instead of wielding his Convoy Gun, Prime was armed with the Star Saber sword. As with the previous chase figure, it could only be found in one out of every ten cases, and took the place of the full-colour Prime figure in that assortment.
This Optimus Prime is a new mold that matches the character's more cartoony and simplified appearance in the Q-Transformers: Mystery of Convoy Returns cartoon. The "Watashi ni ii kangae ga aru" added to his name means "I have a good idea" (私にいい考えがある). A line originally spoken by G1 Optimus Prime at various times in the Japanese dub of the original cartoon, it has a reputation as a catchphrase of his among Japanese fans and has been reused by many Optimus Primes since, including the Prime in the Q-Transformers cartoon.
Beast Wars: Transformers had to be renamed in some countries, particularly Canada, because of concern over the word "war" in the title. So, in some countries, it was released under the title Beasties. Long-time Transformers fans noticed the prominence of the words "Beast Wars" over "Transformers", the latter appearing in small type under the former. The Transformers' fan base splintered into two groups as a direct result, with the one enjoying Beast Wars for what it was and the other refusing to accept it as official canon in the Transformers mythology.
Originally, Optimus Prime was created as the leader of the Autobots, though it is unknown how he was created or his origins. In a possible future, Megatron was threatened by the existence of the Aerialbots and had Shockwave build a time machine to send them back in time to get rid of them. However, he only ended up changing history for the better. In the revised timeline, Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations.
When the long-lost Titan Masters reemerged into modern society and joined the Autobot-Decepticon war, Optimus Prime was partnered with the Titan Master Apex, who carried a portion of Prime's spark, boosting the legendary commander's already formidable abilities. Titans Return Apex/Powermaster Optimus Prime toy bio On Velocitron, Optimus Prime was present for the biggest race of the year when Scourge and Crashbash arrived and attempted to botnap Hyperfire. Optimus ordered Sentinel Prime and Hardhead to battle against them. Later, Optimus was part of a battle on Cybertron against Soundwave. During the battle, the Autobots' base Fortress Maximus transformed to thwart the Decepticon advance. Optimus Prime declared that to defeat the Decepticons, the Autobots would need to master the power of the Titan Masters. Titans Return: The Power of the Titan Masters

Prime: First Edition Matrix of Leadership Optimus Prime converts from robot mode to his truck mode. He comes with a gun than he can wield with his hands, as well as peg onto his hitch in vehicle mode, with different pegs for either configuration. Similar to a previous Optimus Prime toy, he features some faux-kibble in the form of his actual windshield chest being covered by sculpted panels featuring his characteristic windshield-chest. His arms are slightly longer than his original design's arms.
In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.

A movie tie-in game for the sequel to the 2011 movie Transformers: Dark of the Moon was released a few weeks prior to the movie on June 14, 2011 (the movie is set to be first screened on July 1, 2011). It has similar gameplay and features as that of the War for Cybertron game as it's made by the same developers, High Moon Studios. The game takes place on Earth just two years after the events of Revenge of the Fallen and will focus on both factions in their "final battle". Adjustments to the previous concept of the game had been made, including the online multiplayer where you can customize iconic characters appearance, abilities and weapons rather than the unknown transformers that were in the game prior to this one by High Moon Studios where you could only customize the appearance, abilities and choose the weapons.
Asia Premium Series Optimus Prime Ultimate Edition is an extensive screen-accurate redeco of Jetwing Optimus Prime (with a maskless head from Buster Optimus Prime), this figure features loads of accessories from the Striker & Jetwing figures, and includes brand-new knuckle and battle hooks based on the HFTD Optimus', which can be installed in either hand. The figure lacks the chrome of previous releases, instead opting for silver paint. The pin-striping is also absent, but he does have painted pupils. The figure also features 2-2-1 articulated fingers, which the first Leader Class did not have due to budget cuts. The ion cannon included lacks the black paint application, leaving it completely silver. When purchased from select retailers, this toy will also include a shiny metal number plate and a bonus mini AllSpark cube accessory. His instructions depict a weaponised mode which has some clearance issues, as his Gatling guns are shown attached to the jetwing, which pushes against his arms. His Eliminator Gun and Assault Blaster cannot tab into the Gatling gun tightly either.

In light of this news, if Optimus decided to nonetheless head back directly to Autobot headquarters, his squad returned to find their comrades nearly dead from the poison. But with Ratchet’s help, the antidote was quickly distributed, and the Autobots sprung back to life. Now cured, the Autobots discussed their next course of action; they had to prevent the Decepticons from poisoning the nearby water reservoir.


While they wandered through the tunnels, the Joes and Prime found cave paintings that described the last visit to Earth by the planet-eating god Unicron. They were attacked again by Bludgeon and Cobra-La minions, but were led away by a ragged Joe Colton, prisoner of Cobra-La for the last 25 years. Black Horizon, Part 1 of 2 Bludgeon managed to find them again and during a second battle Prime tore open the Pretender's shell, revealing Bludgeon's robot form inside. Bludgeon tripped and dangled dangerously over a chasm, but rather than let Optimus Prime save him, Bludgeon forced Prime to drop him to his death laughing all the way down.
I agree with Aidan but would expand on his point. It’s not just that the sets seemed bigger; they were. As the relative complexity of sets has increased, so too has the piece count, but there has been an overall decline in the size of the models due to increased build complexity and a corresponding reduction in size of the pieces required to create such detail. The negative affect on perceived value in this is apparent, though I would argue, misguided when one considers the build quality and detail of new and recent sets.
After the Decepticons declared war, junior officer Optimus managed to turn the tide against them in a battle over Iacon, and rose up in rank to become Autobot leader. Optimus Prime's The Official Transformers: Generation 2 Annual profile His second-in-command, Jazz, once saved his life after a surprise attack rendered him him temporarily non-functional on the battlefront. Jazz's The Official Transformers: Generation 2 Annual profile The war raged for centuries, with Cybertron's fuel sources steadily decreasing. Optimus ordered the construction of the Ark to seek out new sources of energy, unaware that Megatron was building a ship of his own. The Ark's first foray into space was interrupted by a Decepticon attack, and all involved were too distracted to notice as they entered an asteroid belt. A collision between two meteorites sent the Transformers crashing into Earth. After countless eons of slumber, the Autobots awoke to a world populated by humans, and once more took up the fight against the Decepticons. From Cybertron to Earth the War Continues...

When Ultra Magnus, Rodimus, Arcee, and Spike took cover within the Autobot Mausoleum, retreating from an attack led by Galvatron, they found Optimus having risen from the dead! Rodimus returned the Matrix of Leadership to Optimus, only for Optimus to abandon his Autobots, and flee back to Cybertron. Optimus, it seems, has returned to the world of the living changed. Once on Cybertron, Optimus orders a full-scale assault on the Quintesson base. Thankfully, Optimus managed to come to his senses when his memories of being revived by the Quintessons reemerged. After returning the Matrix to Hot Rod and ordering the Autobots to retreat, sacrificed himself once more by guiding the ship he's piloting into the Quintesson's trap. Dark Awakening


Part of the third wave of 2012-onwards Generations Legends Class toys, Thrilling 30 Optimus Prime is a new mold that is roughly the same size as a Cyberverse Commander Class toy. Both his truck and robot mode are based on his Don Figueroa-designed body from IDW's ongoing series, and features 5mm-compatible hands and roof. He comes with an Ion Blaster which has both 5mm and 3mm posts.
One peaceful day, Optimus decided it was too quiet, and sent Bumblebee and Mirage to find out what the Decepticons were up to. Sure enough, the Decepticons were looking for a factory, so Optimus had Mirage create a holographic factory as a trick, and ambushed the Decepticons. Optimus himself hurled Megatron into orbit. Decepticon Patrol Optimus and his Autobots rescued Sparkplug and Buster Witwicky when the pair were captured by Decepticons, and afterwards Prime was amazed when Sparkplug repaired Wheeljack and Prowl. After Bumblebee and Hound discovered that the Decepticons were attacking Hoover Dam, Optimus and his team defeated them. The Deadly Fuel Shortage
Part of the first wave of Siege Voyager Class figures, Optimus Prime transforms from robot to short-smokestacked Cybertronian armored truck and back. He includes two weapons compatible with the C.O.M.B.A.T. System—the "W-50 Dual-Mech Energon Strikeshield", which is an axe that transforms into a shield, and the "W-M3 RF Ion Blaster". Both weapons can combine to form the "Sentrystrike Ultra-Blaster". Optimus Prime also features "battle damage" paint applications on several parts of his body, as well as multiple hardpoints all over himself and his weapons to accommodate "Fire Blasts" from the Battle Masters assortment, which can be used to simulate blaster fire or explosions.
Shortly after reaching the other shore and taking out Skywarp, Prime witnessed the gigantic Bruticus bust out of the Terrordrome and attack everything around him. With Superion gone, Prime knew that there was only one way to stop this rampaging monster, and ordered his Autobots to evacuate the humans while he went looking for the Matrix of Leadership. He soon found that Snake-Eyes was in possession of the artifact, but was under attack from Megatron. Prime attacked Megatron, keeping him at bay while telling Snake-Eyes that destroying the Matrix would kill Bruticus. The ninja complied, only to learn that Optimus had left something out of the story: smashing the Matrix would kill all the Transformers, including Prime himself. Looking at the Autobot leader's body, the Joes knew that Prime had been aware of this, and had deemed it a necessary sacrifice to save the humans. The Iron Fist
For all the positive aspects, these changes are not without their drawbacks. The LEGO community has been crying foul over the perceived decline in quality of the bricks5. While nowhere as bad as their competitor, any decline in quality reflects poorly on a company known for quality control. The LEGO group has been expanding its manufacturing base to places outside of Denmark, into Mexico, the Czech Republic, and China (although so far it seems only their “signature brand” non-set items are made in China). LEGO claims that this has not changed their dedication to the quality of standards by which they abide. However, it seems that the molds have changed to reduce plastic6.  Whether or not this affects the durability of the bricks is yet to be seen.
This increase in average piece count could be a factor in why LEGO is perceived to be more expensive now than in the past. LEGO sets have become larger and more complex. They have started to market directly to an older crowd with sets such as the Modular Buildings and the Architecture series. These new sets have rekindled interest in LEGO for an older generation but at the same time, it has introduced this same generation to the relatively high price of LEGO sets.

Just which character this toy represents is up for debate. The toy's bio claims he used to turn into a tractor-trailer (indicating Optimus Prime), but considering the timeframe of when they were written and the whole lack of a stance on who Primal "was" before the show and blah blah blah... it's just easier to file this under the same iffiness as the original toy bios set on modern Earth and leave it at that.
He’s continued to be lovable through many different continuities, all the way to the current live-action film series. But as much as you love him, there may be a few things you don’t know about him. So let’s take a look at some of his strange real-world facts, storyline goofiness, pop-culture tie-ins and even his relationship to Back to the Future.
In 1984, a volcanic eruption re-activated the Ark, which, in turn, brought the Transformers back on-line. Prime led the Autobots in their opening battles to prevent the Decepticons from plundering Earth's resources, but, following their initial victory, the Transformers were all deactivated by Shockwave. Shockwave killed Prime and leeched the energy of the Creation Matrix from his mind. He used this energy to give life to his creations, the Constructicons. Shockwave was unaware that the Matrix was not just a program in Prime's mind, but a physical object in his chest. Before Shockwave could give life to Jetfire, his next Decepticon, Prime transferred the Matrix energy into the mind of Buster Witwicky. Buster used the energy to turn Jetfire on Shockwave, allowing Prime to reclaim his body and retake leadership of the Autobots. As a reward, he gave Jetfire true life.
He comes with a shield with a fold-out handle, allowing Optimus to hold onto it with either hand in robot mode. It has a simple transformation gimmick for vehicle mode which is activated by pressing a button at the top of the shield, causing the sides to spring outwards. In vehicle mode, the shield can be laid flat across the bed of the truck, attaching via a post on the back onto the truck’s trailer hitch. Alternatively, the bumpers on the shield can be rotated outwards, and the front can be bent down in order to form a new front end and hood for "battle vehicle mode", resembling the Stealth Force vehicle modes seen in Dark of the Moon.

The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate headsculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. A smaller laser is seen when it flips out with the sword. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime leader class based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.
There is one aspect not looked at in the price and that is the shift to model building vs. creation leading to a change in the utility of the pieces. I seem to need many more sets to get a useful variety of pieces these days as many of the sets contain a lot of pieces that are very specific to the needs of the set and are less useful when one wants to create their own designs. It would be a fascinating addition to rate each of the block types on its utility, perhaps by its prevalence in other sets, and then assess each set on its total utility score. So then the question is how many sets would you need to by to achieve different levels of utility and how has this changed over time.

If Perceptor gave out the right amount of an antidote, the poisoned Autobots were cured. Optimus ordered his troops to ready themselves for the incoming squadron of Decepticons. Perceptor’s antidote did have a side-effect on the Autobots, however; it gave them a fierce battle-fever, making them eager to take on the Decepticons head-on. Prowl suggested to Optimus that they instead opt for a more conniving counterstrike against the Decepticons, and ambush them instead.

This mold was redecoed in 2000 as Car Robots Black Convoy, and slightly retooled as his US incarnation "Scourge". After Scourge, the next use of this mold was planned to be Toxitron, which ended up being canceled. The slightly retooled version of this mold was released in 2006 in Japan as reissue Battle Convoy, which was the name of this toy during the Japanese Generation 2. The reissue used the Robots in Disguise modified tooling, with a slightly modified deco using silver vacuum-metalized plastic on his chest and trailer sides along with additional paint applications and G2 symbols. The mold was also redecoed to create a new Generation 2 version of Ultra Magnus as an E-Hobby exclusive (unusual in that the character was killed in the course of Japan's Generation One fiction).
The largest 2007 Transformers movie Optimus Prime toy, Leader Class Optimus Prime featured, at the time, the most accurate representation of the CGI designs' complex transformation sequence. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel hitch is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.
The subject of Bumblebee’s voice is a bit of a complicated matter. Just as he was the second Transformer ever seen on the original TV show, he was also the second to speak and did so in the loud and clear voice of Dan Gilvezan, who voiced him throughout the original series and animated movie. But by the time we get to the first live-action movie, he could only talk via audio clips because, according to a prequel comic, Megatron had destroyed his voice capacitor during a battle on Cybertron.
That’s actually a very big part, but I’d go lower than the $10 sets. The little tiny box sets with one minifig and some small vehicle or accessory that were $1-4 when I was growing up in the 80s now seem to be anywhere from $5 to $12 on the shelves. The cheapest of those are the sets that you could buy as a casual gift with pocket change in the 80s. Related to that, I’d like to see a metric that tracked the bottom price (both sticker price and adjusted price) of sets each year.

An all-new Leader class figure of Optimus Prime, featuring a robot design and transformation that is closer to its film counterpart than the 2007 toy version. Features retractable blades on both forearms. New "MechAlive" feature consists of visible moving gears in the chest behind the cab windows. At the push of a button on the back of the cab, the truck mode emits an engine idling sound. The transformation sound is played when the upper torso and lower torso are connected. A recording of Peter Cullen saying, "I am Optimus Prime!" is played when his chest is pushed upward via a lever on his waist.[97]
Based on the Classics toy line, the Timelines 2007 story is set 15 years after the end of the Marvel Comics story (ignoring all events of the Marvel UK and Generation 2 comics). According to exclusive bio information in the Transformers Collectors' Club magazine #15, Hot Rod followed Optimus Prime back to Cybertron from the Planet Klo. Once back, Hot Rod took up racing, but after a while found it pointless. Optimus Prime assigned to help organize the millions of Cybertronian refugees who returned to their home world. Hot Rod chaired the Cybertron Grand Challenge race, a race which featyred combined Autobot/Decepticon teams. With his maturing Hot Rod changed his name to Rodimus and was chosen to return with Optimus Prime to Earth to stop Megatron. Optimus Prime returned to Earth commanding Bumblebee, Cliffjumper, Grimlock, Jetfire, Mirage and Rodimus. When the Cybertronians Skyfall and Landquake arrive on Earth unexpectedly, Megatron attempts to destroy them, but Optimus Prime and his Autobots are able to drive Megatron away. Rodimus is wounded on a mission with Optimus Prime, before being brought back to the Autobot base.
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