Optimus and Prowl received message from Skyfire of a coal transport in Africa, and discovered Megatron was using human slaves. Megatron detonated his coal mines with the world's largest explosion, killing the humans and forging the world's largest diamond — that he would use to as a lens for a satellite to focus the Sun's beams, melting the Rocky Mountains! Prime ordered Skyfire to attack the satellite, and Ratchet to build a square mile panel of metal to deflect the beam, blowing the satellite up. Satellite of Doom The Decepticons attempted to drain the Prudhoe Bay oil reservoir, causing volcanic eruptions and Russia to approach America, accelerating tensions between the countries. Optimus ordered razon gas to be pumped into the reservoir, returning the oil below and raising the Decepticons' aquatic drill. When Continents Collide
Toymaker Fischer Price was the knight in shining armor on this one with the creation of their Power Wheels line. At first, Power Wheels vehicles were very basic with small electric motors and rudimentary Jeep-like styling. Now, Fischer Price has unleashed a car that says "When I grow up, I want to be too rich to care about the environment." This giant bastard comes with tinted windows, a set of dubs and even a fully functional FM transmitter which, no doubt, blasts shitty radio static through its real-live rear subwoofers.

The "Breakout Battle" set includes another take on a screen-accurate "Scrapyard Optimus Prime", featuring a brown paint wash on tan plastic. The set was a shared exclusive between Toys "R" Us, online retailers such as Big Bad Toy Store, and Myer in Australia. The set was released in Australia, Singapore, and Canada but never actually made it to retail in the U.S. The set also includes Rollbar and a Vehicon.
As he and Prowl discussed the wisdom of evacuating, a huge explosion obliterated the Forum of Enlightenment. Optimus led a team there, realising that the destruction was a message from Megatron. Leaving his team, he ventured underground, encountering Shrapnel, who blasted him into a pit. The War Within #2 Exploring the underground, Prime had a strange vision of a transparent version of himself, which warned that he had to grasp Cybertron's significance. Then he was attacked by Soundwave and the Insecticons, whom he was able to easily best by using the labyrinthine environment to his advantage. He then felt himself led to a confrontation against Megatron, and both faction leaders met atop of a bridge, overlooking a deep abyss. Starscream blasted the bridge Optimus and Megatron were standing on, plunging them into the chasm. The War Within #3 Recovering, Prime heard another disembodied voice telling him about Cybertron. Before he could look for a way out, Megatron found him, and informed him about the true nature of the Matrix, telling Optimus how it could be used to power Cybertron's planetary engines, transforming it into a space-faring war-world. This spurred Optimus to fight back, but before long, Megatron took control of the battle, smashing his fist into Prime's chest to get at the Matrix. A blaze of light enveloped the pair, who found themselves abruptly on 20th century Earth. The War Within #4

Legion Class Optimus Prime is a redeco/retool of the first Revenge of the Fallen Legends Class figure, with the deco resembling the paint job from Optimus Prime's Western Star "5700 OP" concept truck. While the main body is identical to the figure, the arms and legs are newly tooled, with simple assemblies for the wheels. The retooled legs now features a more solid stopping point, which prevents the center front grill/legs to swing back further. It should be noted that his flame decals are painted over the side windows.

Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
The second War Within Optimus Prime toy in the Titanium series, but also the first official transforming toy from the War Within series. Personally designed by comic artist Don Figueroa (who created much of the War Within comic designs), Optimus Prime transforms into a Cybertronic truck. He is armed with a silver painted Ion blaster, on which the word "DON" can be clearly seen sculpted into the body.
Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.
The Sword of Judgement included with this toy is the same mold as the weapon included with the Age of Extinction leader class Optimus but cast in flat grey rubbery plastic rather than the transparent plastic and paint operations of the initial release. This Optimus Prime erroneously features blue paint on his feet instead of the screen-accurate red.
Hot Rod appears in All Hail Megatron , while traveling through space by himself, he found himself under attack by the Torment, a Decepticon warship crewed by Bludgeon and the Pretender Monsters. He was shot down, but managed to transmit a distress call to the Autobot starship Trion, which came to his rescue. After the Decepticons were chased off, Hot Rod joined the crew of the Trion. When the Decepticons' galaxy-wide assault hit, the Trion was shot down over Cybertron. Hot Rod sent out a distress signal and was ecstatic when he ran into some other Autobots. Hot Rod was taken back to base and relayed the story of how he and his other crew-mates from the Trion arrived on Cybertron, having been diverted there by Decepticon ships and forced to crash land. Once on the surface, Hot Rod sent out his distress signal and was so sure someone heard it. Kup arrived with the rest of the Trion's crew at that point, just in time to tell Hot Rod of course no one heard his message. After the Autobots narrowly avoided the Insecticon swarm and Sunstreaker sacrificed himself, Hot Rod jumped to Drift's defense when he was being insulted by Bumblebee. When the Autobots were later rescued by Omega Supreme, Hot Rod was glad that he sent out the distress call. He was then ferried to Earth with the other Autobots aboard Omega.
Replacing the weapons of the Hasbro releases, these new Mini-Cons transform into their larger parnter's signature weapons. They came as unassembled, unpainted model kits, similarly using stickers to fill in details. Several Arms Microns also came by themselves in bagged kits, plus there was a metric ton of promotional Microns throughout the line, possibly more than any prior line (even Micron Legend!), and that's not counting the ones that were released during the First Edition series. The Arms Microns also had multiple 5 mm posts and holes, and could be combined into super weapons, plus the larger toys were retooled to have new Arms Micron mounting points.
This Wal*Mart-exclusive two-pack pairs the deluxe-size Classics Optimus Prime figure with live-action movie line's Fast Action Battlers Power Hook Optimus Prime toy. Both toys are identical to their original releases, and together represent the Optimus Primes of the oldest and newest generations (at the time) of Transformers, respectively. The movie Prime is designated "2007 Optimus Prime", while the Classics figure is dubbed "1984 Optimus Prime" (referring not, of course, to the toy, which was produced in 2006, but to the character).
Available exclusively from Japanese clothing company A Bathing Ape in July 2011, concurrently with a range of exclusive Transformers t-shirts, "Convoy Reissue BAPE Ver." (コンボイ復刻版 BAPE® Ver.) is a redeco of the original Optimus Prime toy sporting a unique new green color scheme, along with a tan trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese Optimus Prime packaging.
The DOTM packaging release of this 2-pack features an altered paint application on Optimus Prime's ion blaster/barrage cannon. On the original ROTF packaging release, the slide-out barrel on Prime's blaster is painted silver with a black paint spray app to simulate usage of the weapon, and the exposed inside wall of the gas tank at the top of the blaster is left as unpainted grey plastic (exactly like the blaster on the original single-boxed ROTF Buster Optimus Prime). After receiving numerous reports from customers that the silver paint on the slide-out barrel was easily scraped off by merely transforming it from gas tank to blaster, Takara-Tomy briefly stated in an interview that they had addressed the issue for the Dark of the Moon packaged version by swapping the placement of the silver paint application. Thus, the Dark of the Moon packaged version now features the slide-out barrel on Prime's blaster as unpainted grey plastic with an unchanged black paint spray app to simulate usage of the weapon, and the exposed inside wall of the gas tank at the top of the blaster is now painted silver.

This new smaller mold of Optimus Prime features a similar transformation to the original toy. Unlike most transformable figures in this line, Optimus completely lacks 5mm fist holes. Compared to the finalized toy, the product photo on the back of the box has a number of deco differences, most notably silver thighs and white accents above the front windows in addition to those below. The same box photo and the more deco-accurate stock photo (right) also neglect to fold out his fists, which is the only other step in his two-step transformation.

Near the end of the series, in what is generally regarded by fans to be his most impressive feat, Optimus Prime takes on Galvatron without combining with any other transformer. Traditionally, throughout the three series and RiD, Optimus Prime has been shown to be physically weaker than Galvatron. At the end of the intense fight, Galvatron proved stronger than Prime, but Prime managed to destroy Galvatron with Vector Prime's sword.


This gold vacuum metallized version of Optimus Prime is a prize in Hasbro's Asia Age of Extinction campaign. To qualify for winning this toy, one must be the biggest spender of the day during the midnight launch of the AoE toyline at specific Toys R Us or participate in a lucky draw. This toy is limited to 7 pieces. 2 are in mainland China, while Hong Kong, Malaysia, Thailand, Singapore, Taiwan each have one.
This Classics Optimus Prime is a smaller, deluxe-class toy bearing a greater resemblance to the original G1 toy. He was only available in a special Versus pack with a similarly unique Classics Megatron toy and later the FAB version of the 2007 movie Prime. Later releases of this toy had him individually packed in some European countries. His vehicle mode and robot mode is based upon the original toy, but due to limitations in design, budget and gimmick, does not succeed very well. His thighs cannot collapse into his lower legs, meaning they are exposed in vehicle mode, as is his head. Although to be fair, you wouldn't really notice the leg thing if he had a trailer. But, he is greatly articulated.

Sometime after the Autobots and Decepticons awoke in the 1980s, the original Megatron gained access to one of Earth's Voyager spacecraft and inscribed a message on the disk on board. In the event that he lost the War, Megatron left instructions for the descendants of the Decepticons to use transwarp technology to travel to Prehistoric Earth, locate the Ark, and change history by killing Optimus Prime. The Agenda (Part 2)
Part of the first wave of Siege Voyager Class figures, Optimus Prime transforms from robot to short-smokestacked Cybertronian armored truck and back. He includes two weapons compatible with the C.O.M.B.A.T. System—the "W-50 Dual-Mech Energon Strikeshield", which is an axe that transforms into a shield, and the "W-M3 RF Ion Blaster". Both weapons can combine to form the "Sentrystrike Ultra-Blaster". Optimus Prime also features "battle damage" paint applications on several parts of his body, as well as multiple hardpoints all over himself and his weapons to accommodate "Fire Blasts" from the Battle Masters assortment, which can be used to simulate blaster fire or explosions.
Like the previous Prime, it is loaded with features, though it ditches the first movie's Automorphing for the new Mech Alive gimmick. When a grey tab on his midriff is pressed, Prime's entire pectoral region "flexes", lights in his chest and eyes glow, and he declares "I am Optimus Prime" in Peter Cullen's voice. For the European release of the figure, to get past the language barrier, the Cullen sound clip is abbreviated to just "Optimus Prime"; in some regions, including Quebec and the UK (but only after a month or two), both versions were made available. A transformation sound effect activates when his torso is transformed, and once Prime is in truck mode, an almost unnoticeable button (a small square located beside the screw for the battery compartment, undocumented in his instructions) is revealed, which activates engine-idling noises.
↑ The African American entrepreneur: then and now By W. Sherman Rogers page 321. Books.google.com. http://books.google.com/books?id=mbTUorcuXkoC&pg=PA321&dq=%22generation+2%22+transformers&hl=en&ei=woyoTPq8KI7hnQeIwOWjDA&sa=X&oi=book_result&ct=result&resnum=5&ved=0CD8Q6AEwBA#v=onepage&q=%22generation%202%22%20transformers&f=false. Retrieved 2011-04-04.
The earliest version, as shown in the first patent application for the toy, was to have the Prime cab be a triplechanger, turning from truck cab to jet or robot[3]. The nosecone of the jet and robot legs were released by the Powermaster lock in the same fashion as the legs in the final version. Optimus would have had winged arms in non-super robot mode. The super robot mode's head was also integrated into the trailer's hitch... and lacked a faceplate.
Part of the first wave of 2012 Generations Deluxe Class toys, Optimus Prime is based on his Fall of Cybertron design, and transforms from a robot to a Cybertronian truck and back. His ion cannon, based on a weapon seen in his concept art, can mount via either of its two 5mm posts onto ports on his hands, forearms, back, and shoulder smokestacks. The toy is known for being oddly small for an Optimus Prime toy, especially when compared to other toys from the same line. This allows him to be more or less in scale with Grimlock and Bruticus (likewise from the same line), however. Optimus features sculpted fake wheels on his back.
Labeled as a "Triple Changer", Striker Optimus is a redeco and retool of Dark of the Moon Supreme Class Jetwing Optimus Prime, with new weapons. The base figure has most of the same mold changes as Jetwing Optimus Prime (see below), but has been altered further; in particular, the transforming smokestacks and fuel tanks/ion blaster parts have been replaced with retooled regular tanks that now function as mounts for the new accessories. The colors on the toy are darker than Jetwing Optimus, with a different flame deco that extends farther along the sides of the toy. Additionally, two new 5mm holes have been added to the gray hinge behind the cab in order to accommodate the Toys R Us Japan-exclusive battle blade accessories. The "I am Optimus Prime" saying of Buster Optimus Prime has also been replaced with the "We must stop the Decepticons!" saying of 2010 Transformers Optimus Prime, although batteries are not included.
Alternatively, if Optimus chose to use the tainted fuel against the Decepticons, he ordered Grapple to carry out the vat outside of headquarters. He then instructed Grapple to lower the vat into a nearby pit, and instructed Jazz to torch the fuel with his flamethrower. He and Jazz waited until the last possible moment to carry out their plan, and once the fuel was lit, they dived to safety inside the Autobot base with the other Autobots. As the toxic cloud successfully turned away the Decepticons, Optimus was surprised to see Sunstreaker once more fully operational. Having been bought enough time, Perceptor was able to successfully cure the poisoned Autobots. Their ranks fully replenished and the Decepticons turning tail meant the Autobots had earned themselves another victory.
Prime was perpetually at the forefront of the action throughout the early years of the war on Earth, usually confronting Megatron, though in some rare instances, such as against the Insecticon-controlled Decepticons or the Combaticons, teaming up with him for the greater good. He has suffered his fair share of battlefield scrapes, almost meeting his end when his vital cosmotron component was critically damaged by the Decepticon jets and when Laserbeak had his body disassembled and turned into Decepticon trophies, such as a pet "alligaticon" and a defense laser.
This set's Optimusses are based on the Prime incarnation. The larger Optimus is a smaller, simpler build than the first big kit, and makes use of ball-and-socket parts for increased articulation. It also carries a spring-loaded missile launcher. The Optimus Kreon's tampographs are based directly on the Prime cartoon model, though he carries an energon axe akin to the one from the War for Cybertron games. He also has a clear-blue extra "energon" torso piece.
The Hasbro release comes with a pack-in file card. In addition to the regular version, Optimus was also released in a special "advance release" assortment alongside Bulkhead, Megatron and Starscream, with each figure including a mini-DVD that contains the Transformers: Prime episode "Masters & Students". Yes, all four of them come with the same episode.
Released as part of TakaraTomy's Transformers Movie The Best toyline to conclude the 10th anniversary of the live-action film series, this Optimus Prime is an extensive redeco of his Evasion mode toy. He also uses the faceplated head and the dark gray-colored Ion Cannon used for the Evolution 2-pack/Platinum Edition 5-pack release. While his deco had taken cues from both the TakaraTomy release of Evasion Mode Optimus Prime and the Platinum Edition Breakout Battle figure, the weathering pattern bears a similar resemblance to his rusty version of the figure. Unfortunately, this release suffers from heavy mold degradation, particularly in the form of ill-fitting tabs around the truck front/shoulder area.

Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg onto his lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.


Optimus Prime also appears in Transformers: Rescue Bots, stated to take place in the same universe as Prime, as the leader of the Autobots who transforms into a semi-trailer truck, though unlike his Prime appearance, it's flatnosed like his G1 counterpart. He gave the Rescue Bots their mission and mainly appears mainly via view-screen, appearing physically in the first episode and then in the first-season finale, where his truck mode is seen for the first time on screen. He then returns, with or without Bumblebee, many times throughout the second and third seasons as a recurring character. In the episode "Land Before Prime," Optimus Prime arrives on Wayward Island to help the Rescue Bots. He scans Trex as a secondary form where gains a Tyrannosaurus form, making him a Triple Changer, though he states that scanning anything techno-organic might have unpredictable results. While he loses control of this "Primal Mode" at first, the Rescue Bots determine that his loss of control is due to low Energon reserves, and are able to replenish his energies and restore him to normal using an energon patch. At the conclusion of the third season, Optimus helps his old friend, High Tide, along with the new recruits, Blurr and Salvage, save Griffin Rock and subsequently sends Heatwave and his team on a new mission to use the island as "testing place" to reveal their true identities as aliens.
A Deluxe class toy of Prime in his Protoform stage. One of the first released movie figures, Prime's Entry Mode resembles a huge metallic asteroid. With this figure standing 5.5 inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/61 scale. This rock-like alternate mode has led some fans to sarcastically refer to the movie protoform toys as Rock Lords.
I wish I could FIND more of the toys - for some reason my area is a toy desert and it seems to be hard to find good TFs. Of the ones I've been able to find, my favorites are all CHUGs, because I end up wanting to get things that look closest to G1. (Sorry. I'm old, poor, and sentimental.) I have more luck at thrift stores than I do at mainstream stores, so I have a ragtag fleet of oddballs with missing parts/untranformables locked into robot mode, etc.

Some time later, as the war raged between Autobots and Decepticons on Earth, Optimus had requested the Aerialbots as reinforcements from Cybertron. Though they nearly defected to the Decepticons, Optimus was able to secure the Aerialbots as allies. Later, when a power plant had to be evacuated of its human workers due to the fear of landslides, Optimus posted Denfensor at the location to secure its protection. Optimus then drove off to check up on the rest of his troops who were aiding in the area’s evacuation. Though he passed a military convoy heading towards a plant, he thought nothing of it, unaware that they were the newly created Combaticons in disguise. Optimus then reached the Ark, and from there opened communications with the Aerialbots. Optimus had someone come into the know that the Decepticons were moving in towards the plant. He watched from afar as Defensor and Superion fought Menasor and Bruticus, wary to send more Autobots into the fray while these titans wreaked havoc onto the battlefield. Optimus allowed himself a smile when the Aerialbots and the Protectobots proved themselves superior teams to the Decepticons’, though at the back of his mind, he was wary. After all, Megatron himself had chosen not to add his considerably weight to the battle... The Special Teams


Another thing different now from when I was a kid (70s/80s) is that the sets contain much fewer basic bricks. It seems the models are made out of all these exotic specialized pieces which are less useful for general building. Is this a business strategy to sell more sets by reducing the reusability, a marketing ploy to sell more pieces by making every set include unique collectable parts, or just trying to make the models look more realistic/slick? I think Lego was more fun when the majority of bricks were basic.
A minor redeco of Beast Hunters Voyager Class Optimus Prime that has the gray parts cast in a darker plastic shade, lacks the black paint operation for the Star Saber's hilt, changes the color of the side windows' paint operations from yellow to green, adds yellow paint operations for the headlights and lacks the silver paint operations above the front windows.
Having been caught unaware by a surprise attack launched by the Decepticons, Optimus led his troops in a losing battle against their mortal enemies. Though Optimus managed to dispatch a few Decepticons, namely Thrust, whom he punched through the chest, he soon found himself crippled and surrounded by enemy forces. Praying to Primus as the Decepticons readied their weapons, Optimus heard Grimlock calling out to his fellow Dinobots to combine, prompting the Autobot leader to yell out a plead to Grimlock to stop. It was too late, however, and The Beast began rampaging, killing Autobots and Decepticons alike. Taking advantage of the situation nonetheless, Optimus tackled Megatron and began beating on the Decepticon leader. The tide of the battle now shifted, Optimus attempted to reach Grimlock’s consciousness within The Beast so that its mindless carnage could come to a halt. It didn't work. The Beast Within
A Japanese exclusive, this is a new line of Transformers toys shaped from Disney characters that were first introduced in 2009. Originally revealed in the November 2008 issue of Figure Oh! Magazine in Japan, it was a collaboration project between Takara Tomy and the Walt Disney Company. The first line of the toy series is the Mickey Mouse Transformer which was modeled after Optimus Prime with the same colors as its Transformer counterpart and can transform into a cartoonish trailer truck like the original version. The toy was released on February 26, 2009 following with the Black and White Version a month later on March 26, 2009. A figure of Donald Duck based on both Bumblebee and Herbie the Love Bug, and a second repaint of the Mickey Mouse trailer in Halloween colors, are also planned for release.
Bumblebee had many adventures in his bizarre humanoid form. He wound up in the heart of Cybertron to find the resting place of the creator/god of all Transformers, Primus, and learn of their origin as a race. Later, he went on a quest to find the all-powerful Creation Matrix, also known as the Autobot Matrix of Leadership, but stumbled upon the Cybertronian Decepticon commander, Thunderwing, who blasted away Bumblebee’s Pretender shell.

In Transformers vs. G.I. Joe comics, Bumblebee is offed as well. His ship is damaged during a space chase with Starscream, so he lands on Earth where G.I. Joe and Cobra are going at each other (as per usual). But his fatal mistake was helping G.I. Joe favorite Snake Eyes, who was trying to take on Starscream. In the process, Bumblebee got in the Joe-Cobra crossfire and was ripped apart by missiles. This wasn’t a true death, however. First, Starscream took Bee’s head to Megatron, who wore it on a necklace (yes, really), but eventually the head got back to the Autobots, who planted it back on his repaired body and he came back to life.
Beast Wars: Transformers had to be renamed in some countries, particularly Canada, because of concern over the word "war" in the title. So, in some countries, it was released under the title Beasties. Long-time Transformers fans noticed the prominence of the words "Beast Wars" over "Transformers", the latter appearing in small type under the former. The Transformers' fan base splintered into two groups as a direct result, with the one enjoying Beast Wars for what it was and the other refusing to accept it as official canon in the Transformers mythology.

Bumblebee may be beloved, but so is Optimus Prime and writers have seemingly killed off Optimus a million times in different continuities. So it can’t be too much of a surprise to know that Bee has met his maker on a few occasions as well. In the “Dark Cybertron” storyline of the IDW Generation 1 continuity, Decepticon Shockwave goes mad with power and wants to destroy all Autobots and Decepticons. In the process, Shockwave kills Bumblebee and sets off a chain of events that leads to retribution against Shockwave.
Kabaya's second candy toy of Energon Optimus Prime was released as part of the Hyper Transformers series. This non-transforming figurine depicts Prime in his lesser-seen combined mode with Wing Saber: "Fight Mode", as Hasbro called it, or "Cannon Mode" in Japan. The figure's shoulder cannons came on a separate sprue in-package and had to be removed by the buyer. Prime's head can be removed and attached to the Hyper Transformers Omega Supreme figure, creating Optimus Supreme. As a candy toy, Prime came with a stick of gum.
In one possible sequence of events, Powerglide was captured and reprogrammed by the Decepticons, leading their army to Autobot headquarters. Taken by surprised, the Autobots were felled one by one until only Optimus remained. As Megatron gloated that he would not kill Optimus, only alter him so as to make him the bane of humanity, Optimus activated the Ark’s self-destruct sequence, taking all of the Decepticons with him in a fiery explosion.
A redeco of Deluxe Earth Mode Optimus Prime with the jet pack attachments and a smaller version of Ultra Magnus' Mass Hammer, as seen in the "Endgame" series finale. The Wingblade attachments are also compatible with Voyager Optimus Prime. The figure never saw a release in the U.S. market due to Hasbro's decision to cancel the toy line, but a variation of it was made available in Japan.[155]
This figure was designed by Yūki Ōshima and produced by KT Figure Collection. The figure is actually a mini bust of Optimus Prime, which includes the head and the upper body without arms. The chest design comes with translucent blue windows and a grill on the midsection. There is also a button in the back. Pushing the button will open the chest and cause the Matrix to emerge, similar to the scene in The Transformers: The Movie.
Like the original figure, Powermaster Prime is composed of two major components: his truck cab, which transforms into Prime himself, and his trailer, which is essentially a heavily-armed version of the original. The trailer has a fold-down ramp to allow the storage of a smaller Transformer, or perhaps spare accessories. The trailer transforms into a battle station armed with two long black rifles and two grey double-barreled cannons (featuring seating for Powermaster engine figures), all of which Optimus Prime can also wield in his fists.
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