Transformers: War for Cybertron was released in June 2010 for the PlayStation 3, Xbox 360, and Nintendo DS. The game takes on Cybertron during the Great War between the Autobots, led first by Zeta Prime and then Optimus Prime, and the Decepticons, led by Megatron. Transformers: Cybertron Adventures was released alongside War For Cybertron for the Wii and utilizes the same characters and setting.
An exclusive version of Titan Class Metroplex was made available at San Diego Comic-Con 2013. He comes with 12 small, non-transforming figurines of Orion Pax, Megatron, Bumblebee, Thundercracker, Trailcutter, and Hoist, all in both modes. The figurines are based on their Thrilling 30 Generations Deluxe Class toys, and similarly to Decoys, the Autobot figurines are cast in red plastic, and the Decepticons in purple.
Hot Rod's tech specs list him as an Autobot Cavalier, while as Rodimus Prime, he is listed as an "Autobot Protector" - unlike Optimus Prime's, which directly states "Autobot Commander". A commercial for the toy hinted at his ascension, but pitted him against Cyclonus and Scourge instead of Galvatron, who was his chief adversary in the animated series.
Voyager Optimus Prime is a redeco of the toy from the first movie's toyline. Like several redecos or retools of 2007 movie toys, there has been some effort to make this release noticeably different from the previous releases, though the toy ends up looking less accurate to the actual movie appearance than those previous releases. Optimus Prime has a sort of faded Autobot logo on the side of the truck's bunk, and kanji (Chinese characters) on the roof (ending up on his knee in robot mode.) The word "上海将军" means "Shanghai General", while "大将" means "Grand general".

A Deluxe-sized figure sold only in Japan and Asian markets by Takara Tomy. The package consists of a highly poseable skeletal frame called a Core Body, along with parts to assemble the Core Body to either a Protoform mode or robot mode. In Protoform, the figure can transform into an atmospheric Entry Mode. The figure with robot parts is able to fully transform into vehicle mode.[87]


Fire Blast Optimus Prime is a redeco of the previously released Power Hook Optimus Prime fast action battler. The color scheme is loosely based upon Generation One Rodimus Prime, explained rather oddly in the card bio as being the camouflage Optimus took while hunting Decepticons on Mars post-movie. ...Because there are so many longnose cabs driving around Mars. Yeah.
In the animated series, Optimus Prime was originally in the Autobot Academy and friends with Sentinel Prime and Elita One. When Elita is lost on a planet dominated by giant spider-like aliens, he blames himself for leaving her behind, where she supposedly dies in the explosion of a wrecked Decepticon warship loaded with Energon. Sentinel doesn't forgive him for losing her and Optimus takes full responsibly for Elita's demise. This caused Optimus Prime to wash out of the Autobot Academy. However, Ultra Magnus pulls some strings so that Optimus Prime could be captain of a strange Space Bridge repair crew composed of a war vet named Ratchet, a fledgling cadet named Bumblebee, and his fellow cadet Bulkhead. Optimus is given command of the starship which is the vehicle mode of Omega Supreme.
The cab is yet another iteration of the original Optimus Prime/Convoy toy, based on the Ultra Magnus retool, as distinguished by the elongated hubcap pegs on the front wheels. Indeed, the iPod-aesthetic, all-white deco would make you think this figure should be Magnus, but no, the packaging clearly says "Convoy", making it twice in one year that Takara has released a white-redeco Prime that isn't Magnus.
While the other Autobots searched for the Matrix on Earth, Optimus Prime searched for Vector Sigma, guided through the dangers of the planet's catacombs by the spirit of Alpha Trion. Prime eventually arrived at the computer, only to find his way barred by Cyclonus and Scourge. At that moment, Hot Rod arrived with the Matrix, the same with which Alpha Trion merged, re-energizing it. The Matrix transformed Hot Rod back into Rodimus Prime and, for the first time, the two Primes fought side-by-side and defeated Galvatron.
This redeco of Leader-class Optimus Prime replaced most of the plastics in the cab robot with colored translucent equivalents, with chromed silver wrist-pipes, a golden chrome Matrix, and red chrome window frames. His trailer remained opaque, but was cast in much deeper red plastic, with a more metallic silver used for his cannons. He was available only in a Toys"R"Us Japanese exclusive giftset released in October 2005, with a redeco of Wing Saber, and the Coby Sen'yō Rumble.

Part of the first wave of Generations: Combiner Wars Voyager Class toys, this is a bigger, bulkier incarnation of Optimus Prime with a striking resemblance to Ginrai. He comes with two blasters which he holds via 5mm post. One of the guns is based on his trademark Ion Blaster, and both weapons store on the back of his vehicle mode as a makeshift engine block. His torso mode has several details that appear to be influenced by Energon Optimus Prime's super mode, including the head, chest, and thighs. In particular, the chest details are modeled after the Spark of Combination. He also features two pair of fake windows on his robot and gestalt chest halves. The combiner head can be used as a robot mode head if you're feeling silly.
Released in the first wave of the Authentics toyline, "Autobot Optimus Prime" is a new mold the size of a 2015 Robots in Disguise Battle Pack toy. He changes from an evergreen-inspired robot into a more G1-based truck in just four steps. His instructions are incorrect; for truck mode, his legs must be folded in before the arms, otherwise the locking tabs on the arms will get in the way. Due to his transformation, he ends up with no elbows and a fake chest. He also has problems standing up due to hollow legs.

In true Prime style, forward portion of the vehicle mode detaches to become Prime himself, while the rear "trailer" transforms into a gun emplacement. In robot mode, the barrel of the truck's left cannon detaches to become a hand-held rifle for Prime, and the figure features an opening chest compartment concealing a removable Matrix of Leadership accessory. Prime's gigantic hands mean that he can't hold it especially neatly, but he can certainly grip hold of it. Atypical of both most Unicron Trilogy figures and indeed, Optimus Primes in general, Prime's hands are not designed to accommodate weapons with 5mm posts, instead featuring a small peg-hole in his palm that allows him to tightly grip objects designed to fit there, like his own rifle, Leobreaker's whip, Cybertron Wing Saber's swords, and Cybertron Metroplex's axe. However Cybertron Wing Saber's sword hilts will also act as adaptors allowing Prime to hold and use 5mm weapons.

A retool and repaint, including really shiny chrome, of Revenge of the Fallen Leader class Optimus Prime. In this version, his dark-blue is replaced with a more purplish color and his orange blades have become translucent with some silver. Also, his fuel tanks detach and combine to form his Ion Blaster and his mouth is now visible. Unfourtanetly, all that chrome makes it even harder for him to transform than the last prime. All of these new things make him even more accurate to the movie than his predecessor. Like the picture on the right says, Buster Optimus Prime was rereleased, this time with his mouthplate, in an exclusive set with a redecoed Jetfire.


Part of the first assortment of "Custom Kreons", this version of Optimus Prime comes with a buildable parts rack on which to hang/store his many many extra pieces. His tampographs are much more heavily-detailed than the original Kreons, based on the original Optimus Prime toy. His "normal" helmet (and small sword) are chromed, plus he comes with an extra clear-plastic helmet, torso and legs. He also has a pair of extra arms (originally from the Kre-O Battleship aliens), plus a buildable large rifle, a buildable wing-pack, and a ray pistol (originally an Andorian blaster from Kre-O Star Trek).
Labeled as a "Triple Changer", Striker Optimus is a redeco and retool of Dark of the Moon Supreme Class Jetwing Optimus Prime, with new weapons. The base figure has most of the same mold changes as Jetwing Optimus Prime (see below), but has been altered further; in particular, the transforming smokestacks and fuel tanks/ion blaster parts have been replaced with retooled regular tanks that now function as mounts for the new accessories. The colors on the toy are darker than Jetwing Optimus, with a different flame deco that extends farther along the sides of the toy. Additionally, two new 5mm holes have been added to the gray hinge behind the cab in order to accommodate the Toys R Us Japan-exclusive battle blade accessories. The "I am Optimus Prime" saying of Buster Optimus Prime has also been replaced with the "We must stop the Decepticons!" saying of 2010 Transformers Optimus Prime, although batteries are not included.
As with other Dark of the Moon Activators toys, this Optimus Prime (released under the Robo Power subline) is a very simple one-step transformation toy. You simply slam him down on the big blue button on the back end of his truck mode and he transforms thanks to spring-loaded mechanisms. To transform him back, just slam him down again on the same blue button.

Omron's keychains were not limited to soft plastic, with die-cast versions of the same characters from the Mascot Keychain line being made available in their Transformers Strap range. This Prime is pretty much identical to the Die Cast Figure version of the character, just a little smaller—about 2.5" in height—and with the addition of a keychain with a wrist-strap.

If Optimus went along with Perceptor’s plan, he sent out Sparkplug to fetch the Autobots’ secret stash of emergency fuel. Putting all of his faith in the Autobot scientist to uncover a cure swiftly, Optimus attempted to comfort his troops as they all began to experience sickness pains. Then, Red Alert informed Optimus of a Decepticon attack force moving in on their position, prompting Optimus to ask Perceptor to dispense whatever cure he had been able to concoct, despite it being untested. Perceptor suggested another course of action to Optimus; the tainted fuel the Autobots had left untouched could be used to create a poisonous smog if lit aflame. The Autobots could attempt to poison the Decepticons with their own concoction, or they could risk the untested antidote, despite whatever side-effects it may have.
The Autobots subsequently returned to Cybertron aboard a refueled and repaired Ark with the defeated Decepticons, taking the Decepticons on Cybertron unawares and quickly capturing control Cybertron. Peace reigned for a time until a series of natural disasters began, the source of which was determined to be the planet Moebius in a parallel universe. The Autobots assembled a team to travel to this alternate universe and stop the threat; Optimus Prime personally led the team, unwilling to put anyone in more danger than himself. Wheeljack, Hoist, Jazz, Prowl, and Silverstreak constituted the rest of the team; they dubbed themselves Spy Changers because they aimed to achieve their goal with stealth and diplomacy. The team modified their bodies to match the native cyborgs using data acquired from the Sky Spy and traveled to the 22nd Strata but were soon attacked by the local Guardians, who mistakenly presumed them to be Renegades. The Spy Changers were then rescued by the real Renegades, who presumed them to be potential allies and took them back to their flagship, the Rogue Star. Renegade leader Cy-Kill attempted to court the Spy Changers as allies, but Optimus saw through Cy-Kill's deception. Eventually, the Autobots formed a secret alliance with the Guardians as well as discovered the cause of Cybertron's troubles: Renegade bases on Moebius were draining the planet's energy. The planet's geometry had turned it into a crude Dimensional Interfacer, and Moebius was tapping into Cybertron to sustain itself. Hoist was able to end the crisis by triggering the bases' remote detonation sequence. Cy-Kill was furious, but in the ensuing battle, the Autobot-Guardian alliance triumphed over the Renegades. Optimus Prime and Leader-1 shook hands as a symbol of the transdimensional friendship, and the Autobots returned to their home reality, secure in the knowledge that they had allies in places as distant as alternate realities. Ask Vector Prime, 2015/09/30
In the Autobot Campaign, Optimus Prime provides intelligence and missions to Bumblebee in his search for the Allspark. Eventually, the clues lead the Autobot to Sam Witwicky. After saving Sam from Barricade, Bumblebee finally completes preparations for the Autobots to arrive on Earth. Once on Earth and having informed the two teenagers of their mission, Prime and the Autobots are discovered by Sector 7. Optimus sends Jazz on a high-speed destruction distraction mission, then sends Ironhide to rescue Jazz from a double-threat posed by the government agents and various Decepticon scouts. When Bumblebee is captured, Prime transforms and chases the chopper which from which the small Autobot is tied. After a lengthy chase, Prime manages to catch the net, only to be thrown off by another Cybertronian meteor. As Bumblebee is carried away, Optimus promises he will not fail him again. Jazz informs him that the meteor is not an Autobot. Prime confronts the new threat, who turns out to be the Decepticon Triple Changer Shockwave. The two battle it out across Tranquility before Optimus finally destroys him. During the battle, Optimus overhears Starscream's transmission revealing the location of the Allspark. Optimus then returns to an intel role as he guides Bumblebee in his mission to retrieve the Allspark from Hoover Dam. Unfortunately, the Decepticons manage to free Megatron, leading to the final battle in Mission City. As the Autobots battle it out with the Decepticons to protect Sam and the Allspark, things seem to take a turn for the worse as Megatron finally arrives. Before he can claim the Allspark, Optimus attacks him. Optimus defeats Megatron and leaves him on the ground, seemingly devoid of life. However, just as Sam is giving the Allspark to Optimus, Megatron awakens, leaping at Optimus with his chain-flail out, making one last attempt at defeating his adversary. Optimus grabs the chain, pulling Megatron in closer, and, with the Allspark clutched in his fist, delivers a punch through Megatron's spark, killing him. Optimus reflects on the losses and rewards of this battle, as the Autobots have a new home, but many were killed in the battle. The story ends with Optimus and the Autobots choosing to remain in Earth, proclaiming it as their new home.
Within G.I. Joe's headquarters, Optimus found Doctor Venom controlling a robotic suit made out of the remains of both Bumblebee and Soundwave. The battle between him and the Joes spilled out into the open and into another battle, where Decepticobra was attacking the United Nations. As more factions joined the brawl, Optimus yanked Bumblebee's components free from Soundwave's body and took to the skies, back to Cybertron. Expelled from the Garden There, he was able to reunite Bumblebee's body with his head. Headmasters
In one Universe, Optimus led his Autobots against Megatron's Decepticons until the Cybertronian civil war led to the creation of the monstrous combiner Thunder Mayhem. Thunder Mayhem turned on his masters, ultimately leading to him rampaging across Cybertron. History The Decepticon Toxitron was made to resemble Optimus Prime as a blow to Autobot morale and also sported a cybermetric signature that matched Prime's. The Toxic Transformer

The 5-inch Power series is a little more complex (4-9 steps) and a little more spoilery, because it’s the first hint we’ve gotten that Megatron might be a part of the Transformers: Bumblebee movie. Sporting a similar form to previous versions, his alt mode is a 4-track Cybertronian tank (with the usual very conspicuous face…funny how a lazy toy design decision from the first movie has now become cannon). The Power series also has the only Dropkick Energon Igniters toy. You can use the cores sold with the Power Plus and Nitro toys to unlock special features. Camaro ‘Bee and Hot Rod round out this series.
Optimus Prime leads Bumblebee, Drift, Kup, Prowl, Ratchet, and Wheeljack in Las Vegas when a Cybertronian ship crashes, containing Galvatron, Cyclonus, Scourge, and an infestation of zombies from another universe. Galvatron attempts to take command of the Autobots and, after fighting them, explains his mission to stop an undead infestation. Wheeljack sets up an energy shield around the city to keep the infestation contained, but it only last for 24 hours. Despite the containment effort, Kup realizes that Bayonet, a Decepticon in Galvatron's command, is not all she seems. She turns out to be the extradimensional vampire Britt.[17]
It uses the 1985 post-rub mold, no metal plates, and the trailer's launcher fires short(this can be modded with some disassembly, Toy Polloi has a video showing how). The wheels roll a bit iffy, this is a common documented issue. Personally I believe there is a slight molding error in the robot, the legs do not seem to fold down quite as far as an official cab's legs do, causing a very slight lean backwards.
This Asian-exclusive redeco of AM-01 Optimus Prime features a sticker-less, extensive paint-job, coating his red parts and half-translucent arms in glossy metallic paint, painting his torso, shins, grille, fenders, and wheel rims silver, painting half of his feet in glossy black, having painted headlights, and featuring a unique "snake" insignia on his roof/right shoulder-pad, due to 2013 being the "Year of the Snake". O.P comes pre-assembled, lacks stickers, and features paint operations.

Sold by Hasbro Toy Shop at various conventions, Pepsi Optimus Prime is a repackaging of a virtually unaltered 2005 Japanese Pepsi Convoy. (Again, his stacks are shortened for safety reasons.) However, this U.S. release is, officially, a different character. Whereas the Japanese release's bio explicitly identifies the product as a separate character from Convoy (created with help from NASA, no less), the U.S. bio conversely indicates that their version of the character most definitely is Optimus Prime. His motivation for schilling Pepsi is, apparently, that he wanted a new disguise but basically couldn't be arsed to actually reformat into a new altmode.
If Optimus allowed the cured Autobots to charge headlong into battle, he and the rest of the Autobots who were still running low on fuel stayed behind as back-up to the main charge. The Autobots’ first wave of warriors were quickly overpowered by the arrival of Megatron, prompting Optimus to lead the energy-depleated Autobots into the fray. Optimus’s opening volley struck down Shockwave. Optimus and his troops soon found themselves running on empty, and Optimus called for a retreat. Thankfully, the Decepticons were damaged enough through the course of the battle, causing them to retreat as well.
On a mission with the Triggerbots to stop Megatron from claiming the Underbase, Prime was forced to jettison the massive databank into space to prevent anyone from acquiring its power. With this action, he proved his wisdom and skill to the Autobot Council of Elders. He continued to move up in rank, eventually becoming the field command over the Autobot armies.
(As an odd postscript to this tale of footwear-induced madness, although the promo pictures all showed the shoeformer as a white and navy blue sneaker that transforms into a white and aqua blue robot, the product actually released sported much darker colors for all the robot-mode parts, with a deep teal instead of aqua, and almost all the white replaced by an icky tan/cream/grey color, including the head. Basically, the figure looks like the promo picture viewed through really dark sunglasses. Although this certainly doesn't make it look any more like Prime, you might argue that it looks a little less like Magnus. Sorta. Maybe. Not really.)
For Transformers: Age of Extinction, Optimus Prime initially transforms into a rusty 1973 Marmon semi cab-over truck and later on a new alternate mode in a blue and red Western Star 5700 Custom semi-truck.[31][32] After humanity turns on all Transformers, regardless of faction, Optimus and the other Autobots go into hiding. Eventually, they find themselves being hunted by a rogue organization called Cemetery Wind. Optimus is severely injured in a trap set by the group, while many of the other Autobots, including Ratchet and Leadfoot, are slain. An inventor, Cade Yeager, comes to Prime's aid and helps restore his health. After uniting with a small band of Autobots, Optimus faces Lockdown, a ruthless bounty hunter allied with the humans, and KSI, an organization that produces man-made Transformers. Optimus is captured by Lockdown, but the Autobots rescue him. Optimus is quickly losing faith in humanity, but at the urging of Cade, chooses to stay and fight a resurrected Megatron and his new army. Prime awakens the ancient Dinobots, and rides a newly tamed Grimlock into battle through Hong Kong. He kills Lockdown and Harold Attinger at the film's climax as revenge for killing many of his friends, including Ratchet and Leadfoot. At the end of the film, he leaves Earth and flies off into deep space, seeking to find out the truth about his mysterious Creators.[33][34]

In the United States, Canada, and Hasbro's Asian markets, Masterpiece Movie Series Optimus Prime was exclusively available from Toys"R"Us, whereas in Spain, he saw a wider release, being at least available via the Spanish subsidiaries of Amazon and Carrefour. It's currently unknown if he was also available in stores, or limited to online purchases. In Greece, he was officially available via at least one toy store chain, aptly named simply "Toys-Shop", but again might have been available online only.


Very well written piece. It is very expensive, but as seems to be the trend on here, I would agree you are paying for the quality with LEGO. I like that they have provided the opportunity for adults to build sets with the LEGO Modular buildings range, those sets use real architectural techniques in their construction and are really quite impressive.
Early in this new series of encounters with Megatron, Red Alert contacted the Autobots on Earth and asked for Optimus Prime to join then on Velocitron. Ransack and Crumplezone tricked Hot Shot and Dirt Boss into believing that a race between them would determine which of them would be allowed to race Override for the Planet Cup. During the race, Ransack and Crumplezone caused a rockslide that buried Hot Shot. Hot Shot was saved when Optimus Prime, Vector Prime, and Landmine arrived, but Optimus was upset that Hot Shot had become involved with the locals. Clocker and Brakedown were eager to help the Autobots. After being unable to obtain the Planet Cup from Override herself, Optimus Prime endorsed Hot Shot's plan to win the cup in a race with the aide of the other Autobots. Ransack and Crumplezone were contacted by Megatron and were told to keep on eye on things. They also decided to enter the race, either to win the cup and cause as much damage as they could to the other racers. Override, Dirt Boss, Ransack, Crumplezone, Optimus Prime, Hot Shot, Red Alert, Landmine, Clocker and Brakedown participated in the qualification round. In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
LEGO is not ignoring the lower priced market, however. As we can see from the chart below, the average price of a set of LEGO has been relatively stable since the 80s2. Even with the average piece count of sets increasing over time, the average price has remained stable. This shows that for all the larger expensive sets being released, they are also releasing plenty of average priced sets that balance out the average. Not only has the size of sets increased but so has the number of sets released per year (prices are in US dollars).
Optimus led the search for the AllSpark through space, but he and his troops were unable to locate the artifact. Though the search seemed hopeless, Optimus assured the others that they would not give up until Cybertron's last hope for survival was found... At that moment, a strange green pig crashed through one of the ship's windows, with the AllSpark in tow. Optimus stared in bewilderment at the strange creature as it asked for a ride back home. Hard Boiled
Following this, Prime began to experience subconscious urgings, leading both the Autobots and the Decepticons to the Arctic Circle, where Shockwave arrived to greet them—and arrest them as war criminals. Shockwave had succeeded in ending the war on Cybertron, and brought a team of Triple Changers to apprehend them. As Optimus stared down Blitzwing's cannon barrel, he was saved by Grimlock, though he subsequently had to order a retreat. Prowl convinced him to let a small team stay as recon while the others returned to the Ark and discussed the change in situation. New World Order Though Optimus was puzzled by Ultra Magnus having fallen in with Shockwave, he had little other choice, and surrendered to Magnus. Despite being bound, he took the first opportunity he got to make his feelings clear. Prime and those of his Autobots who had also surrendered were put on a shuttle back to Cybertron, where Shockwave planned to have them deactivated. Brothers' Burden

The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original release. However, his trailer was cast in black plastic, with the original blue and silver striped sticker replaced with a red and silver one that had "Optimus" in large block letters on it. The trailer also featured a soundbox attachment with a sculpted Autobot symbol on the front. The soundbox could activate a truck engine noise, a laser gun sound effect and a (badly) garbled voice that said "I am Optimus Prime!". This soundbox could also be attached onto Optimus Prime's back and be used as a sort of backpack.
Virtually every toy in this list has a scannable insignia sticker on it. For Hasbro releases, it temporarily unlocks that toy as a playable character in the Robots in Disguise mobile game, and can only be scanned once per day. TakaraTomy releases simply check that off on their mobile app's collection list. It's honestly quicker and less redundant to say which toys don't have this feature. Meanwhile, scanning the Combiner Force toys' insignia stickers gives the player Tickets, which can be spent by giving them to Cryostase via the main map menu.
Optimus Primal, leader of the Maximal faction in the Beast Wars animated series and toy line, is not Optimus Prime. Primal is one of the Maximal descendants of the Autobots, who took the name to honor Optimus Prime. The same applies to the Megatron of this era. Before the animated series began, Hasbro envisioned Prime and Megatron as their beast counterparts, but once the animated series began, this had already been changed. Design elements, such as Prime's mouth-plate slitted to add an actual mouth for the animated series and the first mini-comic that came packaged with the toys, suggest this. Nonetheless, Optimus Prime and Megatron were a major reason the Beast Wars began.

Knight Armor Turbo Changer Optimus Prime is a Voyager-sized figure that transforms from truck to robot in just 2-steps: pulling his whole truck kibble to the front then fold down to complete the robot mode, although converting him back requires some few steps. His only articulation is the elbows, and he features 5mm compatible hands. He also features a "Knight Armor" gimmick, which consists of his mask popping out to his head with the press of the button on his chest. Take note that you need to flip back the mask manually before you turn him back into Truck Mode.


While stock photos and renders show the figure with a faceplate, this image posted by the Transformers Facebook page shows him with his mouth exposed. This was later found as a variant at least once. A running change was made, changing the blades to be more translucent. The semi-translucent blades release features a date code "73461", whereas the translucent orange blades version features a date code written as "80171".
In "Prime Target", Lord Cholmondeley, a big game hunter, set his sights on the ultimate trophy, the head of Optimus Prime. In order to lure Optimus in, Cholmondeley captured Tracks, Bumblebee, Jazz, Beachcomber, Grapple, Blaster and Inferno. Windcharger and Huffer were able to avoid being trapped. When Cosmos learned where Cholmondeley was keeping the captured Transformers, Optimus Prime accepted Cholmondeley's challenge to meet him alone. Although interrupted by Astrotrain and Blitzwing's attempt to ally the Decepticons with Cholmondeley, Optimus defeated the big game hunter and freed the Autobots. Cholmondeley and the stolen jet were handed over to the Soviets by the Autobots as punishment for his actions.
The Hasbro release comes with a pack-in file card. In addition to the regular version, Optimus was also released in a special "advance release" assortment alongside Bulkhead, Megatron and Starscream, with each figure including a mini-DVD that contains the Transformers: Prime episode "Masters & Students". Yes, all four of them come with the same episode.
This figure is an exclusive to San Diego Comic-Con 2011. The toy comes in a packaging shaped like the Matrix of Leadership, which one could wear around their neck, preferably at the convention itself, so passers-by can exclaim "WHERE THE HELL DID YOU GET THAT?" and then try to get one themselves. The Matrix itself comes packaged in a box that is designed to look like Optimus Prime's chest, and opens accordingly. The chest window doors are sealed with a round magnet.
The color scheme of this special redeco of Super class Optimus Prime was decided through a colouring contest held in the December 2004 issue of TV Magazine, in which entrants coloured in lineart of Prime in the scheme they wanted to see. The winning entry rendered Prime in a... distinct palette of grey, cream, dark red, and purple chrome, with blue, white, and yellow drones. It was limited to only ten pieces, making it one of the rarer Transformers toys in existence.
Based on the Classics toy line, the Timelines 2007 story is set 15 years after the end of the Marvel Comics story (ignoring all events of the Marvel UK and Generation 2 comics). According to exclusive bio information in the Transformers Collectors' Club magazine #15, Hot Rod followed Optimus Prime back to Cybertron from the Planet Klo. Once back, Hot Rod took up racing, but after a while found it pointless. Optimus Prime assigned to help organize the millions of Cybertronian refugees who returned to their home world. Hot Rod chaired the Cybertron Grand Challenge race, a race which featyred combined Autobot/Decepticon teams. With his maturing Hot Rod changed his name to Rodimus and was chosen to return with Optimus Prime to Earth to stop Megatron. Optimus Prime returned to Earth commanding Bumblebee, Cliffjumper, Grimlock, Jetfire, Mirage and Rodimus. When the Cybertronians Skyfall and Landquake arrive on Earth unexpectedly, Megatron attempts to destroy them, but Optimus Prime and his Autobots are able to drive Megatron away. Rodimus is wounded on a mission with Optimus Prime, before being brought back to the Autobot base.

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Power Surge Optimus Prime is a new mold, in the size of a Leader Class figure, which transforms in 7 steps. It comes with the Mini-Con Aerobolt, who transforms from a bird to his chestplate. This triggers electronic lights and sounds, as well as deploying a mask, two shoulder cannons, and a pair of large wings for the larger robot. His front truck kibble can be removed, but you can transform him into vehicle mode with the kibble on.
This is a redeco of Ultimate Optimus Prime. While Prime himself only features a red grill, the trailer has been extensively redecoed, with an ornate golden Chinese dragon being painted on the trailer panels, and the various gray parts of the trailer panels, armor, and cannon being replaced by blue, red, gold, and burgundy. The toy was released as a "Year of the Dragon" Special Edition in 2012, since the Chinese Zodiac sign for that year is the Dragon.
Optimus Prime also appears in the text-based fiction Dungeons & Dinobots. He commands the Autobots to attack the Arch-Ayr fuel dump. The attack is thwarted when the main Decepticon forces are augmented by the Mayhem Suppression Squad. When Wheeljack attacks both the Autobots and Decepticons with a massive force of drone Dinobots, Optimus offers to allow the outcast Autobot scientist to rejoin the Autobot ranks if the Dinobots destroy the Decepticons. The Dinobots prove unstable and go on a rampage, attacking everyone, including each other. Optimus punishes Wheeljack by having Ratchet painfully reformat him for Earth mode and assigning him to the Ark repair crew on the advice of Side Burn. He punishes Blurr for allowing his heroic Decepticon cousin, Crasher, part of the Mayhem Suppression Squad, to live. When Grimlock returns to the Autobots, Optimus lets him live because the Dinobot has gained useful intelligence and helps in work on the Ark.
Due to the interference of Ravage, the same as the one who appears in the Beast Wars, most of the events of the original animated feature do not transpire. The most influential of these events is the Battle of Autobot City. Because this battle did not occur, Optimus Prime and Megatron do not have their final showdown. This means that, for this continuity, Optimus Prime does not die and Megatron is never reformatted into Galvatron. As a result, Optimus Prime is able to lead the Autobots during the Binaltech saga.
In "Human Error" Parts 1 and 2, Soundwave captures the Autobots with the help of his minions, Laserbeak and Ratbat, in order to brainwash them. Part of Soundwave's elaborate scheme consists of tricking the Autobots into thinking they have turned human. Optimus Prime's human form is a male caucasian in his early 20s wearing a red jacket. Sari forms a group of "Substitute Autobots" which consists of Scrapper, Wreck-Gar, and Snarl, to rescue them. They free the Autobots from Soundwave's control and Optimus grabbes Laserbeak to engage in a guitar vs. keytar battle with Soundwave, who used Ratbat. Optimus smashes Soundwave and Ratbat into pieces using Laserbeak in guitar mode, but Laserbeak grabs Soundwave's surviving components and flees.
In the series released by Marvel Comics, before the Great War broke out on Cybertron, the robot who would be Optimus Prime, before he received the Matrix of Leadership from Sentinel Prime, was a Transformer of note, displaying his skills in the Infraformers Sharpshooting Competition. When the war began, Prime quickly made a name for himself as a combat leader of the Autobots.
A re-release of the Leader Class figure from the Revenge of the Fallen line, but with retractable forearm hooks (as seen in his battle with Grindor) in place of the blades.[113] In addition, the figure comes with the unmasked head of Buster Optimus Prime and is painted with battle damage effects. A recording of Peter Cullen saying, "We must stop the Decepticons!" is played when his chest is pushed upward via a lever on his waist.[114] Fans have nicknamed this figure "Battle Hooks Optimus Prime" to distinguish it from the other Prime figures.[115]
This deluxe-size, highly-poseable version of Armada Optimus Prime is an entirely new mold, retaining the ability to tow Super Base Prime's trailer, though he cannot combine with it. He comes with the Mini-Con Over-Run, who can transform into a gun for him, or can peg onto the Powerlinx plug on Optimus's back to activate a double-fisted "punching" action (that looks more like hyperactive shrugging). Like the Super Base figure, Prime has a flip down chestplate, but lacks a molded-in Matrix, and his smokestacks can be removed (and in many cases will simply fall off), but cannot peg together as a gun. Shipping in a great many waves throughout most of the later run of the line, Super-Con Optimus became a notorious pegwarmer.

As the Autobots were having trouble with Rumble, Optimus Prime told them try to use his earthquakes to their advantage, which led to the end of the Decepticon. Prime subsequently ordered the Aerialbots to combine and save Grimlock and Roadblock from falling off a cliff. Wolves As they got closer to the Cobra Terrordrome, however, Prime started regretting getting the Autobots involved with the humans' war. He offered to carry G.I. Joe across the water separating them from the Terrordrome, but told them that Autobots only fight if they have no choice, and they had no reason to fight anymore. Moments later, he saw that Cobra were using innocent prisoners as human shields, and Duke added that anyone who Cobra didn't enslave, they murdered. Filled with righteous anger, Optimus Prime ordered his troops to roll out. Trenches

Really great, well-researched article. I think you hit the nail on the head here – the fact that there are more expensive sets than ever before affects perception. Also, I’m pretty sure the presence of a baseplate (light but large) in the old sets made them seem bigger. I don’t like the lack of baseplates in new sets – it does make them seem smaller.
The SS-03 version of Takara's Deluxe-class Optimus figure, based on the Anniversary release, was released in Hasbro markets in a two pack with the smaller Japanese Megatron figure. There are some tiny but notable differences between this and the Anniversary figure; the Hasbro version uses a more neutral dark-gray for the main body as opposed to the Takara version's blue-tinted dark-gray, plain dark-blue plastic rather than dark-blue-with-sparkles, and plain yellow paint for the cab's lights rather than sparkly-yellow/gold.
Late in 2008, this version of Optimus prime was one of four Classics figures repainted into HasbroToyShop.com exclusives (the other three being the Megatron from this set in G1 colors, Grimlock repainted into Overkill, and Mirage repainted into Dragstrip). Unlike those three, it's debatable just how much repainting went into Optimus, but he comes in a snazzy new box.

This Optimus Prime is an extensive screen-accurate redeco of the Dark of the Moon Supreme Class/Leader Class Striker retool, using the Ion Blaster accessory from the Buster Optimus Prime and the Toys R Us Japan-exclusive battle blade accessories. He also comes with the Knuckle piece and the Battle Hooks and uses the 2-2-1 articulated fingers featured from the second Asia Premium Series release. He also features a Japanese language sound box for his voice gimmick, replacing Peter Cullen's "I am Optimus Prime" voice line.


The live-action Transformers movie was slated to premiere in the U.S. on July 3, 2007, and was a joint collaboration among DreamWorks SKG, Paramount Pictures and Hasbro, Inc. Paramount Pictures was slated to release the film in the United States, as it had by now made DreamWorks Pictures one of its wholly owned subsidiaries, and was also to be responsible for the international release of the film through United International Pictures, its joint venture with Universal Studios. The feature was directed by Michael Bay from a screenplay written by Alex Kurtzman and Roberto Orci. It was a new story, set apart from the previous incarnations of the cartoon(s) and comic(s). A new origin and characters were introduced. Steven Spielberg, who with Jeffrey Katzenberg and David Geffen had established DreamWorks SKG, was the main executive producer of the film, with Lorenzo di Bonaventura, Tom DeSanto and Don Murphy serving as co-executive producers. In practice, this meant that they were the primary financial sponsors of the film.
Convoy iPod Docking Bay pulls an all-white trailer of similar proportions to his vintage G1 load, with rear wheels and discreet propping feet so it can also stand alone. The trailer transforms (sorta), by rotating a substantial wedge of its full length 90 degrees, kinda like a rectangular Rubik's Cube. This exposes two small speakers and "reveals" an alcove (although a huge gap is still clearly evident in trailer mode) featuring an electronic port in which to plug an iPod or iPod nano, thus becoming a working iPod dock. The dock features three working buttons; power, volume up and volume down, as well as an Autobot sigil indicator light. Included is a wall-plugging (Japanese) A/C adaptor with a long lead that plugs into the reverse of the trailer.

LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.


Being a Combiner Wars Voyager, Prime is naturally capable of transforming into a torso mode to combine with any 4 Deluxe Class Combiner Wars-style toys, though his packaging call-out has him form Ultra Prime by combining him with Deluxe Class Skydive and Alpha Bravo as the arms, and with Firefly and Decepticon Drag Strip as the legs. He can combine with Sunstreaker, Mirage, Prowl, and Ironhide if one wishes to have an IDW-accurate Optimus Maximus.
Like many other modern toys, Optimus was designed with an alternate head sculpt (based on the mouthplate-less face as seen on the show) intended for a later retool, which was gang-molded with the original head. At least one specimen sporting the mouthplate-less head has been found at retail, although since this occurrence has seemingly been limited to an isolated incident, it can be assumed to be a manufacturing error rather than a genuine variant.[6] The mouthplate-less head sculpt was eventually used officially for a later-wave redeco, Nightwatch Optimus Prime (see below).
When the narrative begins, we’re taken to Cybertron, where a narrator tells us of the battle between the Autobots and Decepticons, a war fueled by the Decepticons’ desire for total domination. We’re told, “The Autobots, on the verge of extinction, battled valiantly to survive.” Then, two Autobots in robot form climb out from under a grate, armed with a bunch of energy conductor sticks: Wheeljack and Bumblebee. Wheeljack transforms into a Cybertronian vehicle, then Bumblebee loads the sticks inside him. Bumblebee is so relatively small that he remains in robot form and hops inside Wheeljack for a ride, rather than transform himself.

He was only available as an Amazon exclusive in the United States, but was also released at brick and mortar retails in Australia and Hasbro's Asian markets, such as Singapore. Oddly enough, even though the official press release for the figure identifies it as "14 of 30" in Hasbro's Thrilling 30 campaign, the packaging does not sport any such markings.[3] To complicate matters further, a later retrospective by Hasbro on Facebook identifies another product as "14 of 30", which doesn't sport any such markings on its packaging either.[4]
If Perceptor gave out the right amount of an antidote, the poisoned Autobots were cured. Optimus ordered his troops to ready themselves for the incoming squadron of Decepticons. Perceptor’s antidote did have a side-effect on the Autobots, however; it gave them a fierce battle-fever, making them eager to take on the Decepticons head-on. Prowl suggested to Optimus that they instead opt for a more conniving counterstrike against the Decepticons, and ambush them instead.

Hot Rod identified the Decepticons on board through the damaged hull and immediately attacked the targets within using low powered, rapid fire bursts. When the Decepticons returned fire, Hot Rod changed tactics and began firing more concentrated blasts at the shuttle itself. Eventually, he managed to disable the shuttle. With their cover blown, Megatron ordered his forces to attack and the Decepticons began pouring out, beginning their planned assault on Autobot City. Before focusing his attention on the onslaught, an incensed Megatron destroyed the observation platform on which Hot Rod and Daniel were standing. True to his protective Autobot instincts, the first concern of Hot Rod was for the safety of Daniel. Quickly shielding the young boy, the two survived the platform collapse but were soon cornered by Blitzwing and Shrapnel. Timely intervention by the old and experienced Autobot Kup diverted the cannon fire from Blitzwing and allowed the three of them to escape.
A redeco of the Wing Convoy Super Real Figure, Wing Convoy Original Figure (ウイングコンボイ オリジナルフィギュア) was available at JUSCO department stores starting on July 30th 2004. The figure was available with purchase of a Wing Saber figure, and came in a plastic baggie, rather unattractively scotch-taped inside the toy's packaging. A sticker was placed on Wing Saber's packaging to note the promotion.
Part of the first wave of Prime: Beast Hunters Series 3 Cyberverse Commander Class toys, Optimus Prime is an all-new mold. He now transforms into a monstrous, flat-nosed truck with spiky fenders at the front and a cage compartment at the back, and comes with the Thunder Lance and Star Saber. Each of the weapons features two differently-placed 3mm posts, allowing them to be held by his hands, or mount onto two ports on the rear vehicle sides, as well as allowing the lance to additionally be used as a pressure-fired missile launcher.
Hot Rod then fought in the battle of Autobot City and saved the city for if he had not attacked Megatron, he would have destroyed it. Due to his attempted intervention in the epic battle between the Autobot leader, Optimus Prime and the Decepticon leader, Megatron, Prime was lethally injured. Before he died, the Matrix got passed on to the Autobot Ultra Magnus, whom he referred to as "old friend", despite protestations.
Not depicted in the instructions or stock photos, Roller can attach to Prime in vehicle mode via two tabs on the vehicle front which slot into two corresponding slots on Prime's feet. Another undocumented feature is that the butt of the Ion Blaster can be inserted between the barrels of Roller's weapon mode to form a longer weapon. Also not shown in the instructions but depicted on the stock photo on the card-back is that Prime's shoulderpads can be rotated up; the intended positioning for this is notched, although you can position them at other angles.
Also during this time, Micromasters were introduced, and would become one of the last sub-groups of Generation One. Micromasters were tiny Transformers created to compete with the Micro Machines, a hugely popular toy line of the time. While many of the figures had simple transformations and little detail due to their small size, the line eventually expanded to feature Micromaster Transports and Bases, in which Micromasters came with larger vehicles or bases that transformed.
The bio for the Botcon 2015 version of Megatron reveals that he comes from an alternate reality where Megatron achieved victory during events similar to Dark of the Moon and killed both Optimus and Sentinel Prime. However, Rodimus Prime then arose to challenge him, facing him in a battle that Megatron ultimately chose to flee, resulting in him ending up in the Axiom Nexus.
Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shuting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.
In order to come to some sort of conclusion about the price of LEGO, I needed to get some data on the historic retail prices of LEGO sets. The best source of this information is brickset.com. This website has data on almost all LEGO sets ever made and the retail pricing for many of them. I wrote a web scraping program to go through the Brickset database and make a database of set information. In order to keep the results relevant, I decided to compile one set that fit two basic qualifications:

Having been removed from toy store shelves after 1985, Optimus Prime was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie premiering that year. He cost $21.50 and 5 Robot Points. He was also offered in 'The Autobots Have A Special Mission For...' mail-away pamphlet and came with a special "Movie Edition Certificate" and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
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