Nearly all the chrome is worn off, the tips of both smokestacks are broken, the fists and guns and voice box are long gone, there's a huge chip of plastic broken off one of the shoulders. I still have the trailer, but it's also broken in a few places. The door is gone. The spring-loaded gimmick doesn't work anymore. The repair drone broke off entirely near one of the joints on the main arm and was thrown away many years ago.
He’s continued to be lovable through many different continuities, all the way to the current live-action film series. But as much as you love him, there may be a few things you don’t know about him. So let’s take a look at some of his strange real-world facts, storyline goofiness, pop-culture tie-ins and even his relationship to Back to the Future.
A K-Mart exclusive set released on "Black Friday" (the day after Thanksgiving, the most hellishly busy shopping day of the year), this set consists of Super Base Optimus Prime, Jetfire, their respective partner Mini-Cons Sparkplug and Comettor, the Adventure Mini-Con Team, and oddly enough, Longarm. Optimus Prime's red plastics and paint were replaced with gold, the only changes made to anyone in the set. It is this set from which the name of Optimus Prime's combined mode with Jetfire, Jet Prime, comes.
Main event time! Nitro figures are more like your traditional Generations/Power of the Primes deluxe bots. Standing at 7-inches, they feature increased detail, additional paint applications and all come with a core to unlock additional features. In addition to Barricade, Optimus Prime, and VW Bumblebee (this one’s my favorite of the entire line), the Nitro series will also have a Camaro ‘Bee.
Part of 9th wave of One-Step Changers, and the first of the Combiner Force subline, this Optimus Prime is yet another new mold, with a different transformation scheme (a similar engineering to Age of Extinction's Bumblebee) consisting of pulling the switch on the back (do not hold the truck kibble when you transform him). Like most One-Step Changers, Optimus Prime features limited articulation on the shoulders, and features 5mm compatible hands.
Optimus and Bumblebee snuck into the Decepticons' base, and found their enemies upgrading themselves with Autobot parts. The pair took offense to this, and Bumblebee set about sabotaging the process. Megatron wound up tripping on some gumballs thanks to the Autobot's mucking about, and Optimus congratulated his fellow Autobot on a prank well done! Intro!

I had a transformers armada (ew) style Megatron with horns like a stag beetle that would turn into a tank. I actually liked the whole design and was upset when my sis broke it on purpose. She'd always tell on me for stupid shit so I saved this incident as a trap card for later. Too bad this sort of thing had a statute of limitations in our house lmao.
This figure was only available in a two-pack with a Voyager Class Grimlock figure. The two-pack was exclusively available at Target stores in the United States, Canada and Australia, at Tesco stores in the United Kingdom and Hungary and at Galeria Kaufhof department stores in Germany. In Asia, most of the remaining stock are available in some hobby shops and some video stores like Speedy Video.
Platinum Edition "Year of the Snake" Optimus Prime is a redeco of Energon Super Class Optimus Prime. In lieu of combining with his drones, Optimus Prime can also combine with Platinum Edition Omega Supreme to form what his instructions also call "Super Optimus Prime". The drones are color-matched to Omega Supreme, and can attach to four connectors on his body. In an undocumented feature, Prime can also merge with Energon Wing Saber.
A Japanese TV Magazine exclusive, this release of the Super-Con class Prime toy has almost all of his parts cast in translucent coloured plastics—hence the 'crystal' moniker—representing the character's disembodied spark after his destruction in the Armada cartoon episode "Crisis" and resurrection in "Miracle". What that means for poor Over-Run (or "Surge" in Japan), also cast in translucent plastic, we couldn't say! Available via mail-order, only 5000 pieces were distributed in October of 2003.
This mold was redecoed into Universe Optimus Primal and Beast Wars Telemocha Series DX Convoy, and retooled into Beast Wars Reborn/Beast Wars Tenth Anniversary versus pack Optimus Primal. Takara also created multiple special variants, including all-gold (from Tele-V Magazine, only ten awarded), red and gray (Tele-V again, but only one awarded), and blue-fur (a Comics Bom Bom design-contest prize, only five awarded).
This deluxe-size, highly-poseable version of Armada Optimus Prime is an entirely new mold, retaining the ability to tow Super Base Prime's trailer, though he cannot combine with it. He comes with the Mini-Con Over-Run, who can transform into a gun for him, or can peg onto the Powerlinx plug on Optimus's back to activate a double-fisted "punching" action (that looks more like hyperactive shrugging). Like the Super Base figure, Prime has a flip down chestplate, but lacks a molded-in Matrix, and his smokestacks can be removed (and in many cases will simply fall off), but cannot peg together as a gun. Shipping in a great many waves throughout most of the later run of the line, Super-Con Optimus became a notorious pegwarmer.

The other new additions were two black spring-loaded missile launchers that fire red projectiles. In vehicle mode, these attached to the soundbox (an echo of Powermaster Optimus Prime's cannons, perhaps), and could be held in Optimus Prime's fists in robot mode. These launchers were not created for Prime; they were retooled versions of the launcher from Barricade of the G.I. Joe line.
I have to disagree. Look at our planet. Jagged and rigid is an aspect of primitive technology. Smooth, compact, and protected is an aspect of futuristic technology. Transformers should look more advanced than what we hsve, nor technologically regressive. They have better scientists and millennia of knowledge compared to us. Smooth designs like Knight's are the only ones that make realistic sense in that context of technological progression, even as a life form.
Released to conclude the 10th Anniversary of the live-action film series, Masterpiece Movie Series Optimus Prime is a brand new mold that transforms from a 25cm-tall robot (a little taller than MP10 Convoy) resembling how the character appeared in the first live action movie into a Kenworth W900 modified Peterbilt 379, with many of the engineering cues being distinctively based and improved on the ROTF Leader Class mold. His transformation takes a whooping 43 steps, making it one of the most complex Masterpiece figures to date! (Although this pales in comparison to MP-36 Megatron's 107 steps.) .

According to the bio printed in the Transformers Collectors Club magazine, Optimus Prime was a member of the Cybertron Dimensional Patrol, but was abducted by Unicron. It is unknown whether he repainted himself yellow before being abducted or if the recoloration was due to the radiation emanating from Unicron, which has a tendency to recolor Cybertronians.
Optimus Prime is the awe-inspiring leader of the Autobot forces. Selfless and endlessly courageous, he is the complete opposite of his mortal enemy Megatron. Originally a mere civilian known as Orion Pax or Optronix, he was chosen by the Matrix of Leadership to command, the first in a number of heavy burdens he has been forced to bear. Another is his bringing of the Transformers' conflict to Earth. Every casualty, human or Cybertronian weighs heavily on his spark. He does not show this side to his soldiers and never succumbs to despair. The Autobots need a decisive, charismatic leader and that is what he gives them. It was that leadership which turned the tide of the Great War.
This gold-chrome and clear-plastic redeco of the Leader-class Optimus Prime figure was first offered as a prize in a mail-in contest held through TV Magazine alongside a silver chrome version of the same toy (see below). Both figures were later made available again as prizes in a second contest in the September 2005 issue of TV Magazine, together with "Galaxy Convoy Custom Color Version" (again, see below).
The San Diego Comic-Con 2017 exclusive Optimus Prime figure is another redeco of the Premier Edition figure, which aims for a more movie accurate look than the original by still sharing the same paint masks, but replacing the chest's deco with flames and adding extra paint applications on the legs, arms, chest, head, tire rims, both sides of the engine compartment, and the sword and shield... but for some reason still sports the movie-inaccurate blue 'collar', as well as the smaller, less accurate vehicle flame tampographs instead of the more movie-accurate ones used on Dark Optimus Prime. His Autobot insignia is also moved on the upper back section of the air dam. He is packaged in a stylish, display-case-like-box similar to later Transformers: Alternators releases and the Hasbro Toy Shop/SDCC 2011 exclusive figure.
Power Surge Optimus Prime's scannable Autobot insignia is on his robot mode left shoulder. As he's packaged in robot mode, this badge is easily scannable while still in-package. Like his wavemate Bumblebee, this figure eventually saw release in the 11th wave of the Warrior Class line with the "Combiner Force" packaging. His scannable sticker is also altered, but scanning the badge only unlocks Energon currency, but not the character. This also applies to the original release's badge, but it unlocks 8 Ultra Sparks instead.
The first reissue of the original Optimus Prime toy in North America since the Generation 1 toyline reached its end, this "Commemorative Series" edition of the figure was a Toys R Us exclusive. It was mostly identical to the original figure, save for some necessary modifications made for safety reasons: In the first instance of what would become a recognizable alteration to the mold, the toy's smokestacks were shortened, while the Combat Deck's firing missiles were elongated to prevent potential choking, as was the case with all other Commemorative Series figures' firing missiles. This release also had the trailer's launching feature removed.
Optimus Prime is the awe-inspiring leader of the Autobot forces. Selfless and endlessly courageous, he is the complete opposite of his mortal enemy Megatron. Originally a mere civilian known as Orion Pax or Optronix, he was chosen by the Matrix of Leadership to command, the first in a number of heavy burdens he has been forced to bear. Another is his bringing of the Transformers' conflict to Earth. Every casualty, human or Cybertronian weighs heavily on his spark. He does not show this side to his soldiers and never succumbs to despair. The Autobots need a decisive, charismatic leader and that is what he gives them. It was that leadership which turned the tide of the Great War.

Released alongside a Sega Mega Drive version of Megatron and outside of any other toyline, "Optimus Prime featuring Original PlayStation" transforms from robot to a scaled-down non-functional Sony PlayStation video game console. He features an opening disc compartment and comes with two accessories, a memory card and a controller that splits in two and attaches to his lower arms to act as blasters.

The Optimus Prime Kreon in this set is based on the character's rusty, crusty "evasion mode" from the Age of Extinction movie. He has a ferrous-metal backpack, which is used to interact with the magnetic parts in the various sets. In this specific set's case, it's so he can be grabbed by the buildable Strafe's dino-claws, once Strafe uses said claws to open up the "laser" cage made to contain Optimus. (Yeah, we know Strafe appears way after Optimus ditched this look in the movie.)
Dark of the Moon Voyager Class Optimus Prime is an all-new mold. He features heatshield details in his sculpting and translucent solar panels on various parts of his body, and huge gas tanks. Optimus himself is differently proportioned, having larger feet and a smaller torso and arms. He also features some faux-kibble/parts: His actual windshield chest is being covered by a sculpted panel featuring his characteristic deformed windshield-chest, and a pair of sculpted tires on his thighs. His pair of optics is designed to have a light-piping gimmick, but it was rendered useless since it was painted in smoke gray on top of the colorless transparent plastic.
Part of the fourth wave of Prime: Beast Hunters Cyberverse Commander Class toys, Beast Blade Optimus Prime is a jungle-themed green and blue redeco of his Series 3 Cyberverse Commander Class toy, coming with a new Battlewing Shield accessory in addition to retaining both the Thunder Lance and Star Saber. His shield can open up to form wings, and can be pegged onto the ridge on top of the vehicle's cage compartment, or mount onto the screw-hole on his, er, robot butt.
This creation and expansion of the secondary market in conjunction with LEGO now marketing some of their products to an older audience has made the prices of some old sets increase exponentially.  On the extreme range, there is the UCS Millennium Falcon that is selling new for upwards of $2,000 (and close to $1,500 USED!). It sold for $500 new in 2007. Even non-licensed sets can run a premium, such as the Cafe Corner that was one of the original modular buildings. It was $150 new and now it can sell for over $1,000.
If he didn't send Sludge with them, the odds were 2 to 1 that the Autobots would all be destroyed as part of Operation Black Coral. The one possible positive outcome ended with Optimus fighting a duel against Megatron atop Mount Lomas in which Prime (somehow) split into his three components to surround his archenemy. This provoked Rumble into "assisting" his leader with an earthquake that destroyed the Decepticons' entire superfuel operation.
Optimus Prime returns in Transformers: Revenge of the Fallen. He leads the Autobots as part of NEST in hunting down the remaining Decepticons on Earth. He later engages in a battle with Starscream, Grindor, and a resurrected Megatron. Although Optimus manages to injure Starscream and kill Grindor, he is eventually impaled and killed by Megatron. However, Optimus is resurrected during the battle in Egypt by Sam using the Matrix of Leadership. He is then fused with the dead body of Jetfire, giving him an extremely powerful upgraded mode. After severely maiming Megatron, he kills The Fallen, forcing Megatron and Starscream to retreat. At the end of the film, Optimus thanks Sam for reviving him and again transmits a message to space, hoping to find more Autobots.

In "Mission Accomplished", Optimus is pressured by Sentinel to tell Ultra Magnus that his story about the Decepticons is untrue, but he refuses. Meanwhile, the on-board computer plots a train infused with a shard of the Allspark. When Ultra Magnus and Jazz set off there, Optimus suspects that the Decepticons are luring them into an ambush and rushes to their help, though Sentinel Prime tries to detain him. At first, Ultra Magnus doesn't believe him, but a short time later, Optimus is proven right as Starscream falls from the sky after being blasted by Megatron, much to Sentinel Prime's astonishment and fright. Starscream turns out to be alive, inflicting injury on Ultra Magnus. Optimus takes the affair into his own hands momentarily and, with Sentinel's aid, manages to apprehend the Decepticon. While Sentinel Prime deflects Starscream's shots with his power-shield, Optimus succeeds in taking Starscream by surprise and handcuffing him. When the shackled Starscream is delivered to the Elite Guard spaceship, Ultra Magnus admits Optimus Prime was right and allows him to stay on Earth in order to seek out the other fragments of the Allspark.
As with other earlier Cyber Series figures, Optimus Prime had a rather strange release cycle. At first, he only retailed exclusively in Asia and Latin America, with the closest to a U.S. release being in limited quantities from online retailer BigBadToyStore.com. He did, however, end up being available in the Universal Studios Theme Park, and also later as a Walgreens exclusive.
Super class Energon Optimus Prime transforms into a Cybertronic short-nosed truck cab. A switch on his back offers four selectable sound effects, each one corresponding to one member of the Prime Force, the four drone vehicles contained within Prime's parallelogram-shaped trailer. A tiny, slightly recessed button above the switch activates the sounds. When Prime transforms to robot mode, the trailer stands upright to become a launch base of sorts for the Prime Force, with three of the trailer's four storage compartments featuring launching mechanisms that propel the vehicles into action. The Prime Force consists of Fire-1, a fire truck with an extending ladder and rotating turret; Copter-2, a helicopter with spinning rotors; Digger-3, a drill tank with a gear-wheel-activated spinning drill; and Submarine-4, a submarine with opening capture claws beneath its bow. The four interchangeable drones can combine with Prime to create his Super Mode; any drone is capable of forming any limb. When in Super Mode, Prime's chest panels are opened, in turn pressing a button on his side that creates more electronic sounds and lights up a red LED in his chest, representing the Spark of Combination.
Optimus includes an spring-loaded missile firing "ion cannon" modeled after Megatron's shotgun from Dark of the Moon, with the missile features a sculpted shotgun nozzle on the front section. It can be held in his hand or attached to the top of the truck cab or truck bed via 5mm post, and, in an unadvertised feature, sports tabs on the rear-most handle that allow the Dark of the Moon Voyager Class Megatron toy to wield it. Also undocumented is the fact that the weapon can be stored under either of Optimus' shoulders.
Epic Optimus Prime is a 22 inches tall, non-transforming Optimus Prime figure, featuring limited articulation in the waist, shoulders and wrists. His chest can be opened to reveal a command center with a seat and room to display at least three figures. His arms also feature one seat each to accommodate more figurines. The back of his arms and legs are hollow with "shelves" that allow even more figurines to be displayed.
Being a brand new and intricate remake of the Autobot leader, MP-10 was used as the gold standard in terms of scale for future Masterpiece figures, with all the upcoming releases being sized to best match him. Much like his older incarnation, he was also cherished by collectors, generating heated debates on which version is the best one up to this day.[5]
Apart from this, Optimus Prime is also the weakest link of the gestalt combination, due to a number of design failures attributed to his torso mode. The square holes-and-tabs used to secure the arms together when in torso mode are too weak to remain locked in place (though a very small amount of copies can secure the arm well), and are prone to falling out of position should an attached arm be moved. The torso mode's skirt plate is also attached to the stomach rather than the pelvis, rendering the waist swivel nearly worthless due to the skirt obstructing articulation.
The Autobots helped repair a Smitco Oil Refinery site which the Lazarus-controlled Transformers had attacked. Optimus had no answer for Spikes accusation that the Transformers' presence on Earth was responsible for the destruction. When Megatron's activities at Lazarus's base were spotted by the military, Optimus insisted on the Autobots going in without backup. They discovered Megatron in the middle of a plan to reformat Earth into a new Cybertron using a cyber-virus. Optimus rejected Megatron's suggestion he should just let it happen, but while the two factions fought, the human military unleashed Operation Clean-Up, dropping a bomb on them. Prime Directive #3
At about 2/3 the size of the Smallest Transforming Transformers, this diminutive version of the original Generation 1 Optimus Prime toy is the smallest figure of the Autobot leader made to date. It was sold as part of Takara's blindpacked Mini Toy Shop Collection line, a series of miniaturized figures from numerous classic Takara toylines, including Transformers, Microman, Licca-chan, Choro-Q and others. Both of Prime's modes are represented by non-transforming individual figures, which come together in a two-pack. In-box, his truck form is even packed in a miniature recreation of his original Japanese packaging, which also includes a shrunken version of his sticker sheet. A tiny version of the original Takara Transformers catalog completes the set.
Classics Optimus Prime was initially intended to be Deluxe-sized. An alleged list of the tentative Classics line-up[20] included a Deluxe-sized Optimus Prime without a trailer and a version with a trailer at the Voyager price point; however, it appears the decision was eventually made to upscale Optimus to Voyager size instead.[21] Don Figueroa's control drawings for the Deluxe version were leaked before the Classics line was even released at retail.[22] A gray model prototype was later shown as part of an interview with TakaraTomy's staff in Transformers Generations 2009 vol. 1.[23] It's unclear whether the trailer ever made it past the early planning stage before the size of the figure was changed.
He resembles previous Optimus characters in robot mode: his angular chest windows are reminiscent of Cybertron Optimus Prime, while his near-animalistic limbs and color scheme are evocative of Beast Wars Optimus Primal. He has excellent articulation due to his many ball joints, and is armed with a rifle. The flame attachment can fit onto the end of the (non-firing) gun barrel.
He made it out of the building and ran into the real Sunstreaker, who blasted the 2 clones following Hot Rod. Sunstreaker ignored Hot Rod's warning about Scorponok's army and stormed into the building so Hot Rod painfully wired himself to send a distress signal. When Sunstreaker's real head was later disabled by Hunter, the Headmaster clones shut down, which Hot Rod explained to Grimlock. The group was surprised by the arrival of Shockwave, but Ultra Magnus had heard Hot Rod's distress call and was on his way to Earth. After Scorponok knocked out Sludge and Grimlock tended to him, the remaining Dynobots offered Hot Rod a lift aboard the Monsterbots' ship. He refused though, and made it back into Machination HQ to take care of something "personal". He eventually found Scorponok's real head. Hunter also showed up and let Hot Rod know how to disable it, but before he could do so, Scorponok grabbed him. Before Scorponok could crush Hot Rod's head, the Dynobots showed up and began to battle Scorponok. Hot Rod told Swoop which wires to sever, and he did just that, reducing Scorponok to a catatonic state. Ultra Magnus arrived took everyone back aboard his ship, which later docked with the Ark-32. Within 3 days, Hot Rod was fully repaired, with a new body form design.
Realizing that the planet is dying, Optimus orders a mass evacuation of all Autobot cities, but many transport ships are destroyed by the Decepticon satellite Trypticon, under orders from Megatron that no one shall leave the planet. He orders the Aerialbots Jetfire, Silverbolt and Air Raid to fly and destroy Trypticon. The aerial trio manages to destroy Trypticon's jet pack and send the Decepticon behemoth crashing into Cybertron, where Optimus Prime and the Autobots band together to narrowly defeat him, sending him plunging into a pool of raw energon. Optimus and the remaining Autobots volunteer to stay and defend Cybertron from Megatron for as long as possible while the rest evacuate the planet. He commissions a massive vessel known as the Ark to transport the remaining Autobots into space when the time comes.
Part of the first wave of Bot Shots Series 1 single-packs, Optimus Prime is a teeny little long-nosed semi truck with "trailer", with a spring-loaded automatic transformation to robot mode triggered when his front bumper is pressed. He has a "spinner" in his chest that shows his three attack types and power levels. His truck mode and robot body are influenced by the live-action Optimus Prime, while his head is taken from the original. His blue paint is light and sparkly-metallic, his red paint is dull matte, and his optics are yellow.

In search of new energy sources, Optimus led a team to central South America. When they spotted Mount Sheelah, their two human friends John and Tim Gordon explained volcanoes, and, believing it to be of possible use, the Autobots went to examine it. During a battle with the Decepticons over the volcano, Optimus was convinced by the two humans to retreat, ultimately saving them when Mount Sheelah erupted. Terror of Mount Sheelah After discovering that the Decepticons were kidnapping humans, Optimus sent Bumblebee to scout the Decepticon base. When Bumblebee returned with the Decepticons' global crystal, Optimus was able to use it to blackmail the Decepticons into letting the humans go. Bumblebee to the Rescue
Prime filled one of the chase figure slots for the tenth wave as well. This rare figure was the same as the regular Super Mode PVC, except instead of wielding his Convoy Gun, Prime was armed with the Star Saber sword. As with the previous chase figure, it could only be found in one out of every ten cases, and took the place of the full-colour Prime figure in that assortment.
He comes with a fully transforming and highly detailed trailer that opens up into his Combat Deck/repair bay, with a functioning repair drone and Roller, who features four-wheel steering. His other accessories include a teeeny Matrix inside his chest compartment, his ion blaster (with adjustable grip), his energy axe, Sideswipe's jet pack, and several different hands, all of which can be stored in individual compartments within the trailer.

In the animated series, Optimus Prime was originally in the Autobot Academy and friends with Sentinel Prime and Elita One. When Elita is lost on a planet dominated by giant spider-like aliens, he blames himself for leaving her behind, where she supposedly dies in the explosion of a wrecked Decepticon warship loaded with Energon. Sentinel doesn't forgive him for losing her and Optimus takes full responsibly for Elita's demise. Ultra Magnus, who had high hopes for him, expels him and thus bars him from any position of the Elite Guard. However, Magnus pulls some strings so that Optimus could be captain of a strange Space Bridge repair crew composed of an old grumbler of a war vet named Ratchet, a fledgling Bumblebee, and his fellow cadet, Bulkhead. Optimus is given command of the starship Omega Supreme.


In the grand Optimus tradition, the cab of Laser Optimus Prime disconnects to become the highly poseable robot mode of Prime himself. Like Powermaster Prime and Hero Prime, the toy features the iconic windshield pecs and grill abs, despite not actually being formed from the actual truck components they emulate. In robot mode, pressing the button on Prime's cab (now on his back) activates a red LED in his right fist which illuminates his clear-plastic sword (which stores beneath his legs in truck mode).


Just as Marvel Comics produced a companion comic to the original Transformers toyline that differed from its animated counterpart, so did Dreamwave produce a comic to go along with the Transformers: Armada and Energon lines that owed little to their animated fellows. This incarnation of Optimus Prime, however, is not particularly different from his animated counterpart in personality.[51][52]

Optimus was challenged to a duel by Megatron as a distraction while the Constructicons attempted to strike against Teletraan I. Heavy Metal War - Part 1 Concerned that the Decepticons might try to steal a new Energon related technology from a science facility, Optimus sent Blaster to infiltrate and protect the base. Espionage Optimus was impressed with Grapple and Hoist's plans for a Solar Power Tower, but thought it would be too difficult to defend from the Decepticons. The Master Builders Following the return of the Aerialbots from a trip to Cybertron, they told Optimus and Elita One about how they'd encountered Orion Pax and Ariel. Golden Age Optimus was among the Autobots affected after Megatron sabotaged their recharging chamber. Turned evil, Optimus was sent to attack Rutter Military Base and obtain a solar power satellite. He and the other Autobots were returned to normal by Sparkplug's attitude exchanger, and Optimus promised to repair the base. Attack of the Autobots
What makes LEGO sets seem more expensive now is that the effective piece count seems lower. I remember that in the 80s, each set was full of bricks that were not overtly specialized only to that set. So they were useful for more things. Now the sets usually come with less bricks and plates (things that could be useful everywhere) and bring more things like minifigure accessories, flick fire missiles and other things that are not that useful. Although I think that everything was far worse in the late 1990s/Early 2000s than it is now.
As the number of sets released has increased, the harder it has been for stores to parcel out their shelving space. In order to make more sales, decisions have to be made as to which sets will be carried. Not every store can carry the whole product line (not even all official LEGO stores carry the whole product line). This process will favor the sets that drive sales the most, such as the licensed sets. The traditional boxes of bricks are pushed out of the way for the more profitable lines.

Both Jet Power Optimus Prime and the accompanying redeco of Voyager-Class Revenge of the Fallen Megatron would have come with an issue of the Unite for the Universe comic book, but due to the cancellation of both figures, the comics were eventually included with the Movie Masterpiece releases of Leader-Class Starscream and Bumblebee. Of amusement is the fact the comics are essentially showcasing toys that have been canceled.


Available exclusively through e-Hobby, this black and teal repaint of Hybrid Style Convoy features the traditional "Nemesis Prime" color scheme, but represents a version of Optimus Prime himself. In addition to all the original accessories, the toys also includes several more deliciously metatextual goodies, themed around the Generation 2 toy and comics: two new large guns patterned after the new weapons wielded by the Generation 2 Optimus Prime toy, and two additional (blue) Prime heads that can be swapped with the figure's regular noggin, sculpted explicitly in the style of Generation 2 comic artist Derek Yaniger. One head is pristine, the other decorated to match the battle damage seen on the cover of the first Generation 2 issue.
Released to commemorate the 10th anniversary of Revenge of the Fallen, this Studio Series Optimus Prime is a retool of the figure above, featuring many new parts, namely a new backpack, chest piece, and a pair of non-transforming fenders/legs, to better resemble his appearance in the first two movies. These new parts allow him to combine with Studio Series Jetfire to form "Jetwing Optimus Prime." His color scheme features a much higher contrast than the previous release. Instead of Energon Swords, he now comes with an ion blaster like that used in the battle of Mission City. He also comes with a cardboard backdrop display depicting the highway fight with Bonecrusher from the first Transformers film.
Throughout the first two seasons, Optimus Prime has led the Autobots to many victories, such as stopping Megatron from controlling the crystal of power, stopping the Dinobots' rebellion by saving Grimlock, defeating Devastator with his detach arm, helping capture Nightbird, rescuing Blaster and Cosmos from the Decepticons on the Moon with the help of Omega Supreme, and helping save Perceptor and the other Transformers from the cosmic rust disease.
The brand was yet to get its biggest revitalization, though. In 2007, Paramount Pictures released a high-budget live-action movie. Though many long-time fans resented the changes in style and story that the movie brought forth, it performed incredibly well at the box office and launched the brand into the public eye all over the world. Now, everyone recognized the concept of alien robots disguised as cars, and everyone associated the concept with the name: Transformers.
A nice article but I see a few flaws. First of all if the distribution of LEGO sizes/prices is increasingly skewed it is better to either split the sample or look at medians or rolling medians than averages. Secondly, this is a perfect case to run a regression panel regression with time dummies to see both the impact of time and the impact of size on the prices.
The morning after a particularly vicious battle, Optimus listened to birdsong and pondered life as a giant robot, before asking Ratchet and Huffer for a damage report. The Autobots were puzzled when the Decepticon Seekers (and Laserbeak and Buzzsaw) did a flyby on their camp, as the Decepticons were similarly damaged after the battle, but Shooting Star reported that the Decepticons were trying to distract them while an attempt was made to secure a broken-down oil truck a few miles away. Optimus took a small group to investigate, and successfully aided the humans in getting their truck moving. Swoop was instrumental in stopping the Decepticon attack, and Optimus commended the Dinobot for his valor. Decepticon Hijack
The "Unicron Trilogy" version of Optimus Prime is a fictional character of this branch of Transformers lore. Appearing in Transformers: Armada, Transformers: Energon and Transformers: Cybertron (known as the aforementioned trilogy), Optimus is the leader of the heroic Autobots. He often converted to his super combat mode. In all three series, Optimus' English voice actor is Garry Chalk, who previously voiced Optimus Primal in Beast Wars and Beast Machines.
Optimus Prime returns in Transformers: The Last Knight, which is set three years after the events of the previous film. Having been frozen in the vacuum of space, Optimus has been drifting on the far reaches of Earth's solar system for some time. However, he later crash-lands on Cybertron, its atmosphere reviving him. He then confronts the being currently in control of the planet, a powerful sorceress named Quintessa, who professes to be the maker he is searching for. Optimus is easily subdued by Quintessa, who convinces him that he destroyed Cybertron and reveals that the Earth is actually Cybertron's "ancient enemy" Unicron. Redubbing him "Nemesis Prime", Quintessa brain-washes Optimus and tasks him with retrieving her stolen staff, with which she plans to drain Earth/Unicron's life force so that Cybertron can be restored. Nemesis succeeds in retrieving the staff, but is hindered by Bumblebee, whom he engages in a fierce duel. Nemesis nearly kills Bumblebee, but when the normally mute Bumblebee suddenly speaks, urging Prime to remember who he is, the sound of his oldest friend's voice is enough for Optimus to return. However, Megatron, revealed to be in league with Quintessa, swoops in and steals the staff from Optimus. Prime is then attacked and sentenced to death by the Guardian Knights for aiding Quintessa, but he is saved by Cade Yeager, who convinces Optimus to correct his mistake. Optimus leads the Autobots in the attack on Quintessa's lair, during which he slays the Infernocons and defeats Megatron. Optimus then attacks Quintessa, distracting her long enough for Bumblebee to shoot and seemingly vaporize her. At the end of the film, Optimus and the other Autobots return to Cybertron, unaware that Quintessa is actually still alive.
The main build of the set is a massive vehicle based on Optimus's truck cab, capable of seating a single Kreon in the driver's seat. Pushing the trailer-hitch on the back end towards the cab opens up the front grill, revealing a huge spring-loaded rocket launcher with rubber-tipped projectile. The cab can also stow the included stasis pod ussed to lock away the baddies.
The Hasbro release comes with a pack-in file card. In addition to the regular version, Optimus was also released in a special "advance release" assortment alongside Bulkhead, Megatron and Starscream, with each figure including a mini-DVD that contains the Transformers: Prime episode "Masters & Students". Yes, all four of them come with the same episode.
As he and Prowl discussed the wisdom of evacuating, a huge explosion obliterated the Forum of Enlightenment. Optimus led a team there, realising that the destruction was a message from Megatron. Leaving his team, he ventured underground, encountering Shrapnel, who blasted him into a pit. The War Within #2 Exploring the underground, Prime had a strange vision of a transparent version of himself, which warned that he had to grasp Cybertron's significance. Then he was attacked by Soundwave and the Insecticons, whom he was able to easily best by using the labyrinthine environment to his advantage. He then felt himself led to a confrontation against Megatron, and both faction leaders met atop of a bridge, overlooking a deep abyss. Starscream blasted the bridge Optimus and Megatron were standing on, plunging them into the chasm. The War Within #3 Recovering, Prime heard another disembodied voice telling him about Cybertron. Before he could look for a way out, Megatron found him, and informed him about the true nature of the Matrix, telling Optimus how it could be used to power Cybertron's planetary engines, transforming it into a space-faring war-world. This spurred Optimus to fight back, but before long, Megatron took control of the battle, smashing his fist into Prime's chest to get at the Matrix. A blaze of light enveloped the pair, who found themselves abruptly on 20th century Earth. The War Within #4

The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate headsculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. A smaller laser is seen when it flips out with the sword. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime leader class based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.


If you’re a child of the ‘80s and grew up with the original The Transformers cartoon, Bumblebee may have been the second Transformer you ever saw-- in the narrative of the show, anyway. In the first episode, “More Than Meets the Eye,” you would’ve started off by watching the memorable opening sequence. There, you first get a quick glimpse of a group of five Autobots in vehicle mode, including Bumblebee alongside Optimus Prime.
A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style seemed to indicate that this might be a Best Buy exclusive, this has been confirmed to be an "international market" exclusive. It has been released in Asia, but will presumably not be available in the USA outside the Sam's Club three-pack.
The 2010 Transformers "Reveal the Shield" Legends Class Optimus Prime sculpt in the deco from the first Chronicle EZ Collection wave (see below) was released as a "Dollar Store" exclusive (available at stores such as Dollar General and Big Lots) in generic 2010 Transformers packaging packaging alongside Starscream, Bumblebee and Megatron. The initial release saw the copyright year removed, while a later running change variant featured the new tooling originally used for Generations Legends Class Motorbreath, with not only the retooled hands and a hole on the back of his head/top of his vehicle mode compatible with 3mm posts, but also Motorbreath's sword accessory.
On a version of Cybertron where Energon shortages have left many of the surviving Autobots and Decepticons all-but immobile, Hot Rod opted to be converted into a smaller and more efficient Micromaster, and thus retained his mobility. Detesting the corrupt system that has fallen into place, Hot Rod seeks to reform Cybertronian society from within the established government, while his former comrade Grimlock joined the resistance in an effort to bring down the old order. Feeling this approach to be no better than Megatron's rebellion that triggered the Great War, Hot Rod opposed Grimlock's efforts, particularly when his plans came to include using the G-Virus to turn a large number of "Builders" into immobile clones of Galvatron, unaware that the effects would also spread to a number of Maximals, Predacons, and Micromasters. Fortunately, Grimlock was betrayed by one of his own men, who destroyed most of the virus, though not before one Cybertronian was infected.

A redeco of the Dark of the Moon Deluxe Class toy, this Optimus Prime has large portions of his body, mostly his truck parts, vacuum metallized silver, and his light-piped eyes were neutered by blue paint. He comes with a redeco of Generation 1 Rampage's sword, which can be wield by his 5mm-compatible hands (Although not shown in the instructions). As his body, legs, and front truck kibble were chromed, care must be taken while transforming, especially with the shoulder kibble & the bottom leg's posts (This can be amended if you slightly widen the holes with 3mm hand drills). As with the original Dark of the Moon Deluxe Class figure, the instructions did not mention about forming the sleeper part until step 10, the pinky finger prevented the sword to peg down through his hands, and of course: his truck mode can attach with the Armored Weapons Platform included in the Chronicle or the Movie Trilogy Series figure. This figure has slightly loose shoulder joints.
Alerted by Bumblebee of Megatron's latest plan, Optimus Prime led the mission on Wheeljack's ship to foil them. He sent Bumblebee on an underwater scouting mission, and took part in a pitched battle that ended in the Decepticon's being defeated. Search for Treasure Under the Sea When Rumble dropped rocks on the Autobots, Optimus used Roller to eliminate most of them. Unfortunately he was forced to surrender when he saw the other Autobots had been captured by the Decepticons, and was placed in a special Autobot prison. Luckily Bumblebee remained free, and after he'd rescued the others, Optimus wrapped Megatron up with an iron bar. Bumblebee to the Rescue!

A redeco/new-head retool of the Rescue Bots Hoist the Tow-bot figure, Optimus Prime transforms from robot into a tow truck. Pulling the tow truck's hook up converts him back into a robot. The panel on the top of the cab has been remolded with additional truck detail in place of the Rescue Bots logo on Hoist, while the Rescue Bots insignia on his torso is unpainted.
Unlike the other Swordbot toys, Optimus Exprime's kabuto helmets form an integral part of one of his alternate modes. The kabuto helmet designed for use with his DaiGekisou combination forms the head of his dragon form, while the kabuto helmet designed for use with his DaiKenzan combination forms the "tail" of the same. He comes with two HUGE swords (with 5mm handles) which can be attached to several places on his kabuto helmets or either alternate form, held separately in his hands, or held both in the same hand (with one held in reverse-grip).
It should also be mentioned that a few years back, I think around 2009 roughly, TLG started using smaller boxes for the same size sets. It was part of a move to not only save money, but also become greener as a company. Because the sets now take up less physical space on the shelf, and boxes with the same number of pieces appear smaller than sets from previous years, it could also contribute to the perception that you are getting less for your money today. In reality they are one and the same product.
Note: Although American importers shouldn't have too much trouble, those living in parts of the world using higher strength A/C current outlets should be warned NOT to simply plug the A/C adaptor in with only a socket adapter, as this will overload the device and fry it completely. Buying the appropriate kind of universal A/C adaptor and a stepup/stepdown transformer (the electrical kind) with advice from an electronics specialty shop is recommended.
According to an early Universe-style profile published in The Transformers Comics Magazine, Optimus Prime's "official" nicknames were at one point considered to be "Autobot Commander", "Chief", "Big Boss" and "Roller". As far as it is known, no piece of fiction has ever purposely addressed him using these nicknames, though it's a fair bet he's been called "chief" at least once or twice anyway. And technically part of him is called "Roller" with some frequency.
Hot Rod is often portrayed as energetic, yet brash and headstrong, with an overwhelming self-confidence that borders on arrogance.[1] As Rodimus Prime, leader of the Autobots, he is significantly more mature, physically powerful and instilled with the wisdom of the previous holders of the Matrix of Leadership. In a reversal of his behavior as Hot Rod, Rodimus is plagued by lack of confidence in his role as Autobot commander and often doubts his own decisions, feeling both inferior to and in some ways living in the shadow of the previous leader of the Autobots, Optimus Prime.
This Japanese series, told through radio plays using the Transformers: Alternators Optimus Prime toy mold, branches off from the original animated series. It is set in a different universe than both the original G1 and Binaltech continuities. Set in the year 2006, one year after Prime's death in The Transformers: The Movie and four years before the third season, it sees Prime's corpse covertly transported to Japan by the Earth Defense Command, a government organization. The convoy transporting his body was attacked by a group of female commandos, led by Marissa Faireborn, who had known Prime years ago as a child. Believing they had secured Prime's body, the commandos were taken by surprise by EDC "Kiss Player" operative Ringo and her Autrooper mechanoid partner, who killed them all except Marissa. Marissa went to Prime's body just as an Autrooper began to fuse with it and, reflecting on her childhood memories of Prime, she gave his faceplate a final kiss. This initiated a transformation where Marissa and Prime were fused together and Prime was reborn with a new body, capable of transforming into a Dodge Ram SRT-10.
Part of TakaraTomy's Movie Advanced Series lineup, Revenge Optimus Prime is redeco of the 2010 Transformers Battle Blades mold, featuring darker plastic, a pair of flip-out swords (the first release of this mold) from the Hasbro release, and chromed fuel tank-guns & sun visors. His shins & wheel joints are bronze from the Hasbro release as opposed to the grey of Takara's Autobot Alliance release.
The centerpiece of the power-up robot mode is Prime's gigantic Ultimax Super Cannon, an electronic light-and-sound weapon the size and mass of a Deluxe figure. The whole cannon attaches to a special socket slightly behind Prime's shoulders, can store on the back or flip over to be gripped in both fists in armor mode, or stored upside-down underneath the trailer in truck mode. When pointed forward, the cannon has a larger helmet styled after Prime's own with a large translucent face shield featuring a painted targeting system. The weapon has three electronic modes: each of two small buttons plays its own weapon-firing noise and flashes one set of lights, while the large pull-switch in the cannon's center plays the sounds of a powerful barrage, flashing both sets of lights and (every third time) finishing off with the declaration "I am Optimus Prime". The Ultimax Super Cannon also has two of its own 5mm ports for even more MechTech firepower. When mounted on his back, the Cannon has two hook-like sections that securely lock into the "backpack", allowing the Ultimax weapon to serve as a handle for Optimus' imaginary "flight" operations.
This Optimus Prime is a new mold that matches the character's more cartoony and simplified appearance in the Q-Transformers: Mystery of Convoy Returns cartoon. The "Watashi ni ii kangae ga aru" added to his name means "I have a good idea" (私にいい考えがある). A line originally spoken by G1 Optimus Prime at various times in the Japanese dub of the original cartoon, it has a reputation as a catchphrase of his among Japanese fans and has been reused by many Optimus Primes since, including the Prime in the Q-Transformers cartoon.
Activision and Traveller's Tales, creators of the Lego Star Wars games, released Transformers: The Game in 2007, accompanied by Transformers Autobots and Transformers Decepticons, to tie in with the live-action feature film for the Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii, Nintendo DS, PC, Sony PlayStation Portable, and PlayStation 2. The player was able to play as both the Autobots and the Decepticons, pick up and throw objects, and transform at any time. The steering in vehicle mode was compared to that of the Grand Theft Auto games and had a free-roaming environment.

Take one part bicycle, two pages out of the Flintstones automobile design book and one hard-spoiled child and you have a pedal car. It seems like a really fun idea in theory but, in actuality, the single-speed gearing of a bike mixed with the weight of the metal shell, seats and wheels meant operation of the thing bordered on child labor. Still, the pedal car remained very sought after for generations to come.
Bumblebee - The Transformers live action film franchise's latest installment is out, with Bumblebee hitting theaters last week. The Seibertron.com Twincast / Podcast brings you its review of the movie, with one of its regular podcasters Jon Bailey bringing his insights after providing the voice acting talents for Soundwave and Shockwave in the film. Along with this insider perspective, the cast discusses each significant part of the movie itself, beginning with the "Generation One" inspired opening scene on Cybertron. The new human and robot characters presented in the Earth based adventures are also reflected on, with the cast agreeing that this latest movie is a measurable tonal departure from the approach of previous films in the franchise. After talking through the entire movie's plot and characterizations, speculation about what comes next for Travis Knight, Michael Bay, and the Transformers live action movies comes next. A quick chat about the movie's tie-in toyline follows, and the show concludes with a quick round of holiday season bragging rights about the cast's Transformers related gifts.
The instruction manual for the MP-04S Convoy Sleep Version reveals a hidden message saying that Rodimus will be the next installment in the Masterpiece series. Concept sketches of the figure were released online in July 2010. The figure is a faithful modern recreation of the original G1 toy. Gimmicks include retractable binoculars, spinning saw blade and the Matrix of Leadership, but the figure's main feature is the ability to transform into both Hot Rod and Rodimus Prime. The transition between the two incarnations involves rotating the face, extending the legs and adjusting the spoiler on the back.

Part of the first wave of TakaraTomy Lost Age: Movie Advanced toys, this Japanese-exclusive redeco of 2007 Transformers Protoform Optimus Prime is given a Generation 1-styled color scheme (which is also based on his appearances in IDW's Transformers: Foundation comic-book mini-series). Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. His now-blue flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail (Not sure if this was mean to represent his jetpack blast effect or his atmospheric entry heat effect, which is for no reason: entirely blue instead of hot red). The bottom of the vehicle has small wheels to roll the toy across smooth surfaces.
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